Spring /Summer 2014S easonal Guide International Version Š 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
Spring /Summer 2014Seasonal Guide
tatement Positioning s
er 2014 Season: Spring/Summ 5-11 Demo: Boys and Girls ss Ma y: or Retail Categ
Creative Essence:
rld ongeBob delivers a wo For kids of all ages, Sp . ss and laughter of childlike happine
: Strategic Positioning
the childlike continues to focus on gy ate str 14 20 er mm bodies, relying The Spring/Su lings SpongeBob em fee od go nt ere inh d happiness an laughter from deep-sea colors and on humorous poses, ses. show-influenced phra
Theme Overview:
vibes with soak up the positive So . ge on sp a e lik ss all things well, happy, Nothing says happine iness, a celebration of pp Ha to ide Gu b’s Bo Sponge positive and totally e sayings are happy, Th 1! ful 5-1 ys bo d an ls for gir ily and friends, and joy n of individuality, fam tio ra leb lor ce co l am rea a cre , uplifting lgia, with an ice is a nod to 80s nosta r the play. Specific to girls icated wonkiness. Fo ist ph n-printed, so ree sc d an limited te t, let igh pa br a ed inspir graphy, ntric and happy icono ce ec on ration is leb us ce a foc is the boys, art. This guide n raw -d nd ha e siv es color palette and expr inspires, happy. ongeBob and what he Sp of e nc se es e tru of the Please do not mix art
from different themes. gies for this theme.
ntact about retail strate
on co Talk to your Nickelode
Š 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
2
Spring /Summer 2014Seasonal Guide
amples ct ex u d o r Boys’ p
Transfer
set
Table t embo case with ssed detai ls Snapback cap with peak badg e detail
.
3 Files available at nickcentral.nick.com Š 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
Spring /Summer 2014Seasonal Guide
amples ct ex u d o r Boys’ p
Cot t Trom on T-s hi pe l ’oei rt with l pr int
Boar
d Sh
orts
ith
rs w e k nea tail s p de to Hi- t sole prin
Files available at nickcentral.nick.com © 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
4
Spring /Summer 2014Seasonal Guide
General
s - ful Boys’ pose
l co lo r 1
:
Phrases
! le Happy ke Peop a M s ie Patt Krabby ly! b b u b Be ly side the bubb happy! n o k o o L of he color py. Yellow. T e of hap he shap T . re a u Sq ou.* .* les for y I’m bubb stick in the sand a e b Don’t winner!* You’re a rusty! K Keep it Dandy Fin and Lookin’ dy in & Dan st Feelin’ F e greate th s erhap p is * is fe li h T y young s! day of m ream y r our d Reach fo
131 s SB_Pat_ : Hilariou N IO T CAU s w o h S Happy pink Tickled
SBX_SBob_4 07_REV1 Squarely diffe rent They call me “Stretch.” Not normal
SBob_005 SB_SS14_SGH_ plastic novelties* p ea ch The joy of squirt? Who you callin’
uote
*Show q
SBob_006 SB_SS14_SGH_ k! I Stin thing smelly e smell of some Dare to smell th just STINK! I’m not ugly... I
sic_Pat_002_REV
SB_Clas Let loose! Get down Follow me…
SB_SBob_010A_REV1 Let loose! Follow me… Get down!
SB_SBob_233 in the house* It’s the best seat Have a seat! ing These* I Won’t be Need For you… Take a seat n skin! Happy in my ow Not Normal
Files available at nickcentral.nick.com © 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
5
Spring /Summer 2014Seasonal Guide
REV3 ob_164_ s hip SBX_SB a efore it w Square b ct the intellect gle Don’t ne rst* Safety fi d me a fr t o g I yourself s s Expre
SB_SS14_SGH_SBob_008 Let ‘er zip! Zippin’ right along Watch me zip! It’s all downhill from here! I’m ready!
s - ful Boys’ pose
l co lo r 2
SB_SS14_SGH_Grp_003 Put ‘er there, pal! High four! I can jump this high! Don’t look down
SB_ES_SBob_018_REV Like my moves? Doin’ the wave Par-tay! Let loose!
_007a SB_SS14_SGH_SBob pores! I love the wind in my it! lim To the
SBob_009 SB_SS14_SGH_ ! myself all week be Thank you! I’ll ? Who’s da sponge t. You’ve been grea al re it ep Ke 6
*Show quote
Files available at nickcentral.nick.com © 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
Spring /Summer 2014Seasonal Guide
s - ou Boys’ pose
ed_131
in Pat_outl 4_SGH_ s SB_SS1 u : Hilario CAUTION ws o h S y p Hap pink Tickled
tlined 1
SB_SS14_SGH_SBob_407_REV1 Squarely different They call me “Stretch.” Not normal
_006 H_SBob_outlined
SB_SS14_SG I Stink! thing smelly e smell of some Dare to smell th just STINK! I’m not ugly... I
*Show quote
SB_SS14_SGH_Pat_outlined_0 02_REV Let loose! Get down Follow me…
05 SBob_outlined_0 SB_SS14_SGH_ s* ltie ve no c sti pla The joy of cheap squirt? Who you callin’
SB_SS14_SGH_010A_outlined_REV1 Let loose! Follow me… Get down!
33 SBob_outlined_2 SB_SS14_SGH_ e* us ho in the It’s the best seat Have a seat! ing These* I Won’t be Need For you… Take a seat n skin! Happy in my ow Not Normal
Files available at nickcentral.nick.com © 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
7
Spring /Summer 2014Seasonal Guide
s - ou Boys’ pose
SBX_SS14_SGH_164_outlined_REV3 Square before it was hip Don’t neglect the intellect Safety first* I got framed Express yourself
SB_SS14_SGH_SBob_outlined_008 Let ‘er zip! Zippin’ right along Watch me zip! It’s all downhill from here! I’m ready!
tlined 2
SB_SS14_SGH_Grp_outlined_003 Put ‘er there, pal! High four! I can jump this high! Don’t look down
SB_SS14_SGH_018_outlined_REV Like my moves? Doin’ the wave Par-tay! Let loose!
_outlined_007a SB_SS14_SGH_SBob pores! my in d I love the win To the limit!
09 SBob_outlined_0 SB_SS14_SGH_ ! ek we all lf myse Thank you! I’ll be ? ge Who’s da spon t. You’ve been grea Keep it real 8
*Show quote
Files available at nickcentral.nick.com © 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
Spring /Summer 2014Seasonal Guide
pale and s t n o Boys’ f
Barack Youworkforthem.com
tte
Mission Script losttype.com
ABCDEFGHIJKLM NOPQRSTUV WXYZ abcdefghjklmnopqrs tuvwxyz Knewave theleagueofmoveabletype.com
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghjklm nopqrstuvwxyz These fonts are provided for creative reference only. Actual use of these fonts may require your business to secure its own font software license at its own cost, directly from the font owner. Fonts are subject to change.
Eastside youworkforthem.com
Palette
/1/99/1/0 Pantone:219c
/3/78/94/0 Pantone:7579c
/4/0/93/0 Pantone:395c
/100/0/0/0 Pantone: Process Cyan
/27/21/21/0 Pantone: Cool Grey
/85/65/19/1 Pantone:653c
75/8/27/0 Pantone:7466
100/100/100/100 Pantone:Black
This color can replace pink when necessary The colors shown on this page and throughout this style guide have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. PANTONE® is a registered trademark of Pantone, Inc.PANTONE® colors, the standards for which are as shown in the current edition of the PANTONE Color Formula Guide. These fonts are provided for creative reference only. Actual use of the above fonts may require yourbusiness to secure its own font software license, at its own cost, directly from the font owner.
Files available at nickcentral.nick.com © 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
9
Spring /Summer 2014Seasonal Guide
SB_SS14_SGH_icon_001
SB_SS14_SGH_icon_007
SB_SS14_SGH_icon_013
SB_SS14_SGH_icon_019
ns Boys’ ico
SB_SS14_SGH_icon_002
SB_SS14_SGH_icon_008
SB_SS14_SGH_icon_014
SB_SS14_SGH_icon_003
SB_SS14_SGH_icon_009
SB_SS14_SGH_icon_015
SB_SS14_SGH_icon_004
SB_SS14_SGH_icon_010
SB_SS14_SGH_icon_016
SB_SS14_SGH_icon_005
SB_SS14_SGH_icon_011
SB_SS14_SGH_icon_017
SB_SS14_SGH_icon_006
SB_SS14_SGH_icon_012
SB_SS14_SGH_icon_018
SB_SS14_SGH_icon_020
Files Filesavailable availableat atnickcentral.nick.com nickcentral.nick.com © 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
10
Spring /Summer 2014Seasonal Guide
on s 1 positi Boys’ com
MP_001
_CO SB_SS14_SGH
SB_SS14_
SGH_COM
P_002 11
Files available at nickcentral.nick.com Š 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
Spring /Summer 2014Seasonal Guide
on s 2 positi Boys’ com
_COMP_003 SB_SS14_SGH
SB_SS14
_SGH_C
OMP_00
4 12
Files available at nickcentral.nick.com Š 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
Spring /Summer 2014Seasonal Guide
on s 3 positi Boys’ com
SB_SS14_SGH_COMP_005
13 Files available at nickcentral.nick.com Š 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
Spring /Summer 2014Seasonal Guide
on s 4 positi Boys’ com
006 H_COMP_
SG SB_SS14_
SB_SS14
_SGH_C
OMP_00
7 14
Files available at nickcentral.nick.com Š 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
Spring /Summer 2014Seasonal Guide
r ns Boys’ patte
SB_S
S14_
SGH_
S
ptn_
002
_004
H_ptn
4_SG B_SS1
_001
GH_ptn
4_S SB_SS1
SB_
03
ptn_0
SGH_ SS14_
15 Files available at nickcentral.nick.com Š 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
Spring /Summer 2014Seasonal Guide
amples uct ex Girls’ prod
Nail polish set with nail transfers
Ballet pu
mps
p o t n o i h s a f n o tt Co
Pajama set
Š 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
16
Spring /Summer 2014Seasonal Guide
amples uct ex Girls’ prod
Photo album & scrapb ook with postcards
Satchel with fabric pattern interior lining 17
Š 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
Spring /Summer 2014Seasonal Guide
Grp_001 4_SGH_ y SB_SS1 il y okin’ fam my famil Smart lo in n ru s k o lo d le sty Goo a certain We have ed m a fr n e e We’ve b l! a Not norm
30_REV SB_Grp_1 ur back o y ip t o I’ve g Friendsh Leap for t One Gian back I got your *Show quote
Girls’ poses -
full color 1
SB_SBob_521a_REV Imaginaaation!* See what I can do!? All you need is imaginaaation!* Don’t you love when this happens?
SB_SS14_SGH_Grp_004 Dig in! Sharing is Caring Big Dippers
SB_SS14_SG H_SBob_003 a They blow up so fast* Friends com e in all shapes and sizes I [heart] Bubb le Buddy Imaginary fr iend
SB_SS14 _SGH_SB ob_004 You’re m y flavor Ice Crea m Makes me Happ Dig in! y What’s th e scoop? Sundaes make Mo ndays ha ppy
Files available at nickcentral.nick.com © 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
18
Spring /Summer 2014Seasonal Guide
1
0 SBob_0 4_SGH_ 1 S S _ B S ! Yourself Express ell W it I Wear t Differen Squarely
V _128_RE SB_Grp FLY! Soar! happy! Color us s… ail Happy tr
*Show quote
Girls’ poses -
full color 2
SB_Grp_141_REV What shall I wear? think. I think. Therefore I in’ nk thi Just ead I have What a swell foreh Daydreamer
SB_Grp_144_FLOP_REV Bubble Buddies Friendship floats Bubble Bash
02 SBob_0 4_SGH_ 1 S S _ B S e Limit! Sky’s th ! with you e Take m ut! Reach o reams! r your d Reach fo ig! Dream b
SB_Grp_ 15 Need a h 8_REV1 and? Gotta ha nd it to y a! Hands u p! Glove so mebody
SB_Cla ss Lend a ic_SBob_02 8_REV hand! 1 Comin g in fo r a han A Help ding ing Ha nd Balloo n tr Just ha avel!* ngin’ Files available at nickcentral.nick.com
© 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
19
Spring /Summer 2014Seasonal Guide
1 astel_00 H_Grp_p G S _ 4 1 SB_SS ily y okin’ fam my famil Smart lo in n ru s k o lo d style Goo a certain We have d e m a fr n ee We’ve b l! a Not norm
SB_SS14_SGH__130_pastel_RE V I’ve got your back One Giant Leap for Friendship I got your back
*Show quote
pastel 1 Girls’ poses -
SB_SS14_SGH_521a_pastel_REV Imaginaaation!* See what I can do!? All you need is imaginaaation!* Don’t you love when this happens?
SB_SS14_SGH_Grp_pastel_004 Dig in! Sharing is Caring Big Dippers
SB_SS14_SG H_SBob_pas tel_003a They blow up so fast* Friends com e in all shapes and sizes I [heart] Bubb le Buddy Imaginary fr iend
SB_SS14 _SGH_SB ob_paste You’re m l_004 y flavor Ice Crea m Makes me Happ Dig in! y What’s th e scoop? Sundaes make Mo ndays ha ppy
Files available at nickcentral.nick.com © 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
20
Spring /Summer 2014Seasonal Guide
1 astel_00
SBob_p 4_SGH_ SB_SS1 ! lf e rs u Yo Express ell W it I Wear t Differen Squarely
tel_REV
128_pas 4_SGH_ SB_SS1 FLY! Soar! happy! Color us s… ail Happy tr
*Show quote
pa Girls’ poses -
stel 2
SB_SS14_SGH_14 1_pastel_REV What shall I wear? I think. Therefore I think. Just thinkin’ What a swell foreh ead I have Daydreamer
l_002 b_paste GH_SBo S _ 4 1 S SB_S e Limit! Sky’s th ! with you e m e Tak t! u o Reach reams! r your d Reach fo ig! Dream b
SB_SS14_SGH_144_pastel_REV Bubble Buddies Friendship floats Bubble Bash
SB_Grp_ 15 Need a h 8_pastel_REV1 and? Gotta ha nd it to y a! Hands u p! Glove so mebody
SB_SS 14 Lend a _SGH_028_ pastel_ h REV1 Comin and! g in fo r a han A Help ding ing Ha nd Balloo n tr Just ha avel!* ngin’ Files available at nickcentral.nick.com
© 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
21
Spring /Summer 2014Seasonal Guide
001 utlined_ H_Grp_o G S _ 4 1 SB_SS ily y okin’ fam my famil Smart lo in n ru s k o lo d style Goo a certain We have d e m a fr n ee We’ve b l! a Not norm
SB_SS14_SGH__130_outlined_R EV I’ve got your back One Giant Leap for Friendship I got your back
*Show quote
ou Girls’ poses -
tlined 1
SB_SS14_SGH_521a_outlined_REV Imaginaaation!* See what I can do!? All you need is imaginaaation!* Don’t you love when this happens?
SB_SS14_SGH_Grp_outlined_004 Dig in! Sharing is Caring Big Dippers
SB_SS14_SGH_SBob _outlined_003a They blow up so fast* Friends come in all sha pes and sizes I [heart] Bubble Buddy Imaginary friend
SB_SS14 _SGH_SB ob_outlin You’re m y flavor ed_004 Ice Crea m Makes m Dig in! e Happy What’s th e scoop? Sundaes make Mo ndays ha ppy
Files available at nickcentral.nick.com © 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
22
Spring /Summer 2014Seasonal Guide
ou Girls’ poses -
tlined 2
02
SB_SS14_SGH_14 1_outlined_REV What shall I wear? I think. Therefore I think. Just thinkin’ What a swell foreh ead I have Daydreamer
01 tlined_0
u SBob_o 4_SGH_ 1 S S _ B S ! Yourself Express ell W it I Wear t Differen Squarely
V
ined_RE
128_outl 4_SGH_ SB_SS1 FLY! Soar! happy! Color us s… ail Happy tr
*Show quote
SB_SS14_SGH_144_outlined_REV Bubble Buddies Friendship floats Bubble Bash
d_0 _outline H_SBob G S _ 4 1 SB_SS e Limit! Sky’s th ! with you e m Take t! u o Reach reams! r your d Reach fo ig! Dream b
SB_Grp_ 15 Need a h 8_outlined_REV 1 and? Gotta ha nd it to y a! Hands u p! Glove so mebody
SB_SS 14 Lend a _SGH_028_ outline h d_ REV Comin and! 1 g in fo r a han A Help ding ing Ha n d Balloo n tr Just ha avel!* ngin’
Files available at nickcentral.nick.com © 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
23
Spring /Summer 2014Seasonal Guide
Girls’ fonts
Geared lostype.com
Mission Script losttype.com
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz
ABCDEFGHIJKLM NOPQRSTUV WXYZ abcdefghijklm nopqrstuvwxyz
Blow Up youworkforthem.com
Creighton theleagueofmoveabletype.com
/79/90/0/0 Pantone:7661
/0/72/11/0 Pantone:212
/2/41/1/0 Pantone:1895
/47/0/24/0 Pantone:3252
/63/4/15/0 Pantone:637
/31/1/5/0 Pantone:635
/3/58/49/0 Pantone:331
/3/43/54/0 Pantone:472c
/3/6/53/0 Pantone:1205c
/3/58/49/0 Pantone:486c
/3/43/54/0 Pantone:472c
/3/6/53/0 Pantone:1205c
The colors shown on this page and throughout this style guide have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards.
These fonts are provided for creative reference only. Actual use of these fonts may require your business to secure its own font software license at its own cost, directly from the font owner. Fonts are subject to change.
PANTONE® is a registered trademark of Pantone, Inc. PANTONE® colors, the standards for which are as shown in the current edition of the PANTONE Color Formula Guide. These fonts are provided for creative reference only. Actual use of the above fonts may require your business to secure its own font software license, at its own cost, directly from the font owner.
© 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
24
Spring /Summer 2014Seasonal Guide
n_021
ico SB_SS14_SGH_
SB_SS14_SGH_icon_027
SB_SS14_SGH_icon_033
SB_SS14_SGH_icon_039
Girls’ icons
SB_SS14_SGH_icon_022
SB_SS14_SGH_icon_028
SB_SS14_SGH_icon_034
SB_SS14_SGH_icon_023
SB_SS14_SGH_icon_029
SB_SS14_SGH_icon_035
SB_SS14_SGH_icon_024
SB_SS14_SGH_icon_030
SB_SS14_SGH_icon_036
SB_SS14_SGH_icon_025
SB_SS14_SGH_icon_031
SB_SS14_SGH_icon_037
SB_SS14_SGH_icon_026
SB_SS14_SGH_icon_032
SB_SS14_SGH_icon_038
SB_SS14_SGH_icon_040
Files available at nickcentral.nick.com © 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
25
Spring /Summer 2014Seasonal Guide
sitions 1 Girls’ compo
8 0 0 _ P M O C _ H G S _ 4 SB_SS1
SB_SS14_SG H
_COMP_009 Files available at nickcentral.nick.com
Š 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
26
Spring /Summer 2014Seasonal Guide
sitions 2 Girls’ compo
0 1 0 _ P M O C _ H G S _ 4 1 SB_SS
SB_SS14_SG H_COMP_011 27 Files available at nickcentral.nick.com
Š 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
Spring /Summer 2014Seasonal Guide
sitions 3 Girls’ compo
12 0 _ P M O _C
H G S _ 4 1 SS_SS
3 1 0 _ P _COM
S
H G S _ 4 1 B_SS
Files available at nickcentral.nick.com
Š 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
28
Spring /Summer 2014Seasonal Guide
sitions 4 Girls’ compo
SB_SS14_SG H_COMP_0
14
29 Files available at nickcentral.nick.com Š 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
Spring /Summer 2014Seasonal Guide
s Girls’ pattern
SB_SS14
n_008
SG H_pt _ 4 1 S S _ B S
_SG H_p
tn_006
ptn_005
H_ SB_SS14_SG
ptn_007
SG H_ _ 4 1 S S _ B S
30 Files available at nickcentral.nick.com Š 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
Spring /Summer 2014Seasonal Guide
Legal and Ap
provals
EDURE
APPROVAL PROC
or likenesses aracters’ names ch s nt Pa re sed ua Sq e approval is ba e SpongeBob e of use. Creativ Any usage of th nc va ct ad rre in co ng es iti ed in wr colors, (b) us must be approv ws models and th sign that (a) follo de tely integrated wi r ria te op ac ar pr ch ap is on ) (c , rs te ac s. ar ce tween ch ct typefa relationships be (d) uses the corre rtisements, and ve ad d an ts uc prod ARK NOTICES
RIGHT & TRADEM
REQUIRED COPY
uarePants on SpongeBob Sq of all Nickelode s der the se un es d en te lik ec d ot tering are pr The names an let e tiv nc sti ign countries. di re d fo ork an d States and all ite Un characters, artw all e th of s MUST appear on demark law e following form : th copyright and tra se in di e an tic ch no er k m ar d tradem r any license fo g sin rti A copyright and ve ad andise and in all licensed merch deon, served. Nickelo l Inc. All rights re na ters are io ac at ar rn te ch In d titles, logos an ed © [YEAR] Viacom lat re all d an rePants SpongeBob Squa l Inc. om Internationa ac Vi of ks ar m trade nature Hillenburg’s sig EITHER Stephen de clu in d st te mu ea u cr yo Pants For this property, ongeBob Square e in the legal: Sp OR, as the last lin nburg. by Stephen Hille ich the design of e is the year in wh tic no is th ion should in d clude is legal informat The year to be in to the public. Th ed e licensing ut th ib ar str ne di e, st bottom right sid the product is fir e, ag ck pa ar next to e th pe e back of ble, should ap be placed on th or ™, as applica ® nts and ls Pa bo re m ua sy Sq e b th me SpongeBo na logo. In addition, e th of chandise e er us t m prominen e of licensed the first or most appear on a piec required ey e th th g, en sin wh rti es m and in print adve ts any character na uc od er pr op pr On . sing copy format. The or in any adverti and permanent le ib by , leg ng a iti in wr ied in appl oved, notices must be es must be appr ement of all notic wording and plac Nickelodeon. da States and Cana e in the United us r legal fo d e an ar es es tic e notic countries, no e m so in NOTE: The abov s law g advertisin of variations in Networks before ONLY. Because eared with MTV cl be t us m es procedur countries. oducts in other or marketing pr
© 2013 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.
31