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Ride Ataxia Brand Style Guide

Ride Ataxia Logo Style Guide

pg. 1


Ride Ataxia Brand Style Guide

1.0

T he Mark

pg. 2


Ride Ataxia Brand Style Guide

1.1

Variations

Color Logo on White

Color Logo on Black

Black and White Logo on White

Black and White Logo on Black

pg. 3


Ride Ataxia Brand Style Guide

1.2

Correct Use

Correct Uses

The lockup, as provided, should never be skewed, altered, or changed from it’s original shape. Copy should always be set behind the “ride” script, and should never be moved or scaled in relation to one another. The logo mark may be scaled together proportionally in size and may be used as large as desired, however, the logo pg. 4

should never be used smaller than an inch in width. 1 in.


Ride Ataxia Brand Style Guide

1.3

INCorrect Use

Logo should never use colors different from those outlined

Size proportions between the two words should never change

pg. 5

Logo should never be scaled unproportionally in size

Never apply a stoke or use a heavier weight font


Ride Ataxia Brand Style Guide

1.4

Color Two colors have been chosen to be used for

Colors on White

Black and White on White

Ride Ataxia. Those two colors should be used

PMS 312 C

in combination with one another, and should

C:96 M:0 Y:11 K:0

PMS Process Black 90% opacity C:0 M:0 Y:0 K:90

be the prediminant colors for Ride Ataxia

R:0 G:175 B:219

R:66 G:66 B:66

branded identity.

Hex: 00AFDB

Hex: 231F20

Four color palettes have been provided at right. The Black and White palettes should be used to replace the respective colors when printing in color is not possible.

Colors on Black PMS 312 C C:96 M:0 Y:11 K:0 R:0 G:175 B:219 Hex: 00AFDB

Black at 30%

Black at 90%

Black and White on Black PMS Cool Gray 2c

Black at 30%

Black at 10%

C:0 M:0 Y:0 K:10 R:230 G:230 B:230 Hex: E6E6E6

pg. 6


Ride Ataxia Brand Style Guide

2.0

EVENT-SPECIFIC Mark

pg. 7


Ride Ataxia Brand Style Guide

2.1

Variations

Color Logo on White

Color Logo on Black

Black and White Logo on White

Black and White Logo on Black

pg. 8


Ride Ataxia Brand Style Guide

2.2

Correct Use

Correct Uses

This logo is intended to be used in place of the individual “Ride Ataxia” logo for use in all Philadelphiaspecific event branding. The lockup, as provided, should never be skewed, altered, or changed from it’s original shape. All elements of this logo should maintain their relationship to one another, and should never be moved or scaled in relation to one another. The red markings overlaying the “bell” graphic should always be set to blend setting “Multiply”. pg. 9

The logo mark may be scaled together proportionally in size and may be used as large as desired, however, the logo should never be used smaller than an inch and a half in width.

1.5 in.


Ride Ataxia Brand Style Guide

2.3

INCorrect Use

Logo should never use colors different from those outlined

Size proportions between the two words should never change

pg. 10

Logo should never be scaled unproportionally in size

Never apply a stoke or use a heavier weight font


Ride Ataxia Brand Style Guide

2.4

Color Three colors have been chosen to be used for the Ride Ataxia Philadelphia event. These three colors should be used in combination with one another, and should be the only colors used for Ride Ataxia Philadelphia branded materials. Four color palettes have been provided at right. The Black and White palettes should be used to replace the respective colors when printing in color is not possible.

Colors on White

Black and White on White

PMS 1805 C

PMS 312 C

C:0 M:91 Y:100 K:23

C:96 M:0 Y:11 K:0

PMS Process Black 90% opacity C:0 M:0 Y:0 K:90

R:191 G:49 B:26

R:0 G:175 B:219

R:66 G:66 B:66

Hex: BF311A

Hex: 00AFDB

Hex: 231F20

Colors on Black

Black at 50%

Black at 70%

Black at 90%

Black at 30%

Black at 10%

Black and White on Black

PMS 1805 C

PMS 312 C

C:0 M:91 Y:100 K:23

C:96 M:0 Y:11 K:0

R:191 G:49 B:26

R:0 G:175 B:219

Hex: BF311A

Hex: 00AFDB

PMS Process Black 10% opacity

Black at 65%

C:0 M:0 Y:0 K:10 R:230 G:230 B:230 Hex: E6E6E6

pg. 11


Ride Ataxia Brand Style Guide

3.0

T ype Two typefaces are provided to be used for all Ride Ataxia branded materials. Avant Garde BT Medium should be used as a headline typeface. This typeface can also be used as a tertiary typeface for callouts within body copy.

Avant Garde BT Medium

abcdefghijklmnop qrstuvwxyz abcdefghijklmnop qrstuvwxyz

Avant Garde BT Book

Avant Garde BT Book is the secondary typeface and should be used for subhead and body copy. No other typefaces should be used for Ride Ataxia branded materials.

abcdefghijklmnop qrstuvwxyz abcdefghijklmnop qrstuvwxyz

pg. 12


Ride Ataxia Brand Style Guide

4.0

Files Below are a set of files that are in a folder entitled “RA_Assetts�. This contains both the aforementioned logos, as well as an accompanying set of artwork that can be used for any accompanying imagery.

pg. 13


Ride Ataxia Brand Style Guide

4.1

Files

Filename: RA_MainLogo_4c_white.ai

Filename: RA_MainLogo_4c_black.ai

pg. 14

Filename: RA_MainLogo_bw_white.ai

Filename: RA_MainLogo_bw_black.ai


Ride Ataxia Brand Style Guide

4.2

Files

Filename: RA_PhillyLogo_4c_white.ai

Filename: RA_PhillyLogo_4c_black.ai

pg. 15

Filename: RA_PhillyLogo_bw_white.ai

Filename: RA_PhillyLogo_bw_black.ai


Ride Ataxia Brand Style Guide

4.3

Files

pg. 16

Filename: RA_Infinity.psd

Filename: RA_Kyle.psd


Ride Ataxia Brand Style Guide

at ax

Files ia

e tub

ride

4.4

pg. 17

Filename: RA_Bike.tif

Filename: tire.eps


Ride Ataxia Brand Style Guide

4.5

Sponsor logos

Filename: Dasani_4color.eps

Filename: Powerade_4color.eps

pg. 18

Filename: Dasani_1color.eps

Filename: Powerade_1color.eps


Ride Ataxia Brand Style Guide

4.6

Sponsor logos

Filename: FARA_4color.eps

Filename: BrownCald_4color.eps

pg. 19

Filename: FARA_1color.eps

Filename: BrownCald_1color.eps


Ride Ataxia Brand Style Guide

4.7

Sponsor logos

Filename: Outback_4color.eps

Filename: Sierra_1color.eps

pg. 20

Filename: Outback_1color.eps

Filename: CHOP_1color.eps


Ride Ataxia Style Guide