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MHA 506 Week 1 Health Care Advertising

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MHA 506 Week 1 Health Care Advertising Open your browser and search for recent health care advertisements from similar health care services, facilities, or other health sectorrelated occupations (e.g., labor supply, productivity improvement, technology, or personnel benefit design). Select three advertisements and deconstruct each one to evaluate the marketing strategies employed. Write a 525- to 700-word paper evaluating the advertisements you selected and how they are effective or ineffective in their design. Consider the following when writing your paper:    

Trade-offs Personal cost Incentives Open trade o Marketing strategy(s) employed o Targeted demographics o Value exchange o “Five Cs” framework

Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality). Format your assignment according to APA guidelines.


Click the Assignment Files tab to submit your assignment. ===============================================

MHA 506 Week 2 Introduction and Situation Overview

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MHA 506 Week 2 Introduction and Situation Overview Write a minimum of 2 pages for the Introduction and Situation Overview portions for your Marketing Plan to address the situation in the case study. Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality). Format your assignment according to APA guidelines. Click the Assignment Files tab to submit your assignment. ===============================================

MHA 506 Week 3 BCG Growth-Share Matrix and GE/McKinsey Nine Cell Matrix

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MHA 506 Week 3 BCG Growth-Share Matrix and GE/McKinsey Nine Cell Matrix The life cycle of any product or service is key in the development of a marketing strategy. As corporate goals or consumer interests change, so will products or services. External to an organization will also be the impact of technological advancements and regulatory changes on product and service development and life cycle. Conduct an internet search for “BCG Growth-Share Matrix” and “GE/McKinsey Nine Cell Matrix” and learn how these tools are used to build strategic plans. Write a 2- to 3-page paper that explains how BCG Growth-Share Matrices and GE/McKinsey Nine Cell Matrices are used in the health care industry to build strategic plans and how marketing can use them in the creation of marketing plans and communicating to their audience and service/product lines. Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality). Format your assignment according to APA guidelines. Click the Assignment Files tab to submit your assignment. ===============================================

MHA 506 Week 3 Goals/Objectives and Marketing Strategy

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MHA 506 Week 3 Goals/Objectives and Marketing Strategy Write a minimum of 2 pages for the Goals/Objectives and Marketing Strategy portions for your Marketing Plan to address the situation in the case study. Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality). Format your assignment according to APA guidelines. Click the Assignment Files tab to submit your assignment. ===============================================

MHA 506 Week 4 Tactics and Implementation

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MHA 506 Week 4 Tactics and Implementation Write a minimum of 2 pages for the Tactics and Implementation portions for your Marketing Plan to address the situation in the case study. Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality). Format your assignment according to APA guidelines. Click the Assignment Files tab to submit your assignment. ===============================================

MHA 506 Week 5 Control and Exhibits


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MHA 506 Week 5 Control and Exhibits Write a minimum of 2 pages for the Control and Exhibits portions for your Marketing Plan to address the situation in the case study. Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality). Format your assignment according to APA guidelines. Click the Assignment Files tab to submit your assignment. ===============================================

MHA 506 Week 6 Marketing Plan Final Draft (Paper only)

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MHA 506 Week 6 Marketing Plan Final Draft Write a 1-page executive summary to add to the beginning of you Marketing Plan.


Finalize your Marketing Plan with the components in the following order:  Executive Summary Situation Overview  Goal/Objectives  Marketing Strategy  Tactics  Implementation  Control  Exhibits  Reference page Create a -9to 12-slide presentation using either Microsoft® PowerPoint® or websites such as Google Slides™, Adobe® Slate, or Prezi. Be sure to present each element of your Marketing Plan. Format your assignment according to APA guidelines. Click the Assignment Files tab to submit your assignment.

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MHA 506 The power of possibility/newtonhelp.com  

For more course tutorials visit www.newtonhelp.com MHA 506 Week 1 Health Care Advertising Open your browser and search for recent health...

MHA 506 The power of possibility/newtonhelp.com  

For more course tutorials visit www.newtonhelp.com MHA 506 Week 1 Health Care Advertising Open your browser and search for recent health...

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