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The Curious S el ec ted w o r k s of d.d zh a n g


D.D Zhang

The Curious S el ec ted w o r k s of d.d zh a n g

Mfa p ortfolio 5


Academy of art university School

of

79

M o n t g o m e r y,

New

Course

G r a p hic

P ortfolio

Instructor

Mary

Desig n San

F r a n cis c o,

Seminar

CA

9 415 8

(G r a d)

S c o tt

D.d Zhang 206

450

630

Leavenworth

San

F r a n cis c o,

E m a il

0267 S t.

CA

Apt

#3

9 410 9

D dz h a n g d e sig n @ g m a il .c o m

W e b site

D d -z h a n g.c o m

Production Book

bin dery

T He curio us

Printer

Title

of

Stock

Cougar

book

Photography

D.D

Software

Adobe

2012 part

e x p r e ss

All of

16th

S t.

San

Fr ancisco

Cu rio us

OCR

No

2736

Im a g e r y

10 0lb

Ty p efac e

©

6

Ta u r u s,

G r a p hic

B

Zhang Std Cr e ativ e

r i g h ts this

Suite

r e s e r v e d.

p u b licatio n

p e r m i ss i o n

6.0

from

d.d

can

be

zhang.

reporduced

without


D.D Zhang

Wickedness is a myth invented by good people to account for the curious attractiveness of others. — Oscar wilde

Mfa p ortfolio 7


8

THe

cu rio us


D.D Zhang

Content 01 Tales & spirits 06 MFA Thesis Movie Festival Pedro Almod贸var

02 Laws of Desire 46 Film Festival Stop Pedro MotionAlmod贸var Short Film

03 Dis-connected 80 Short Film MovieStop and Motion Music Posters

04 ears have eyes 98 Movie and Music Posters Experience Music Project Branding Project

05 Powered lines 126 Project Branding Project Ando Experience Home Paint Music Project

06 Played light 148 Home Paint Collection Book Ando of Absurd Nursery Rhymes

07 Little Death 168 Absurd Nursery Rhymes Gaea Book OliveofOil Project

08 Follow me 210 Photography Work

Mfa p ortfolio 9


Tal es

&

s p i r i ts

mfa thesis

10

Project

| 01

02

03

04

05

06

07

08


D.D. ZZ hh aa nn gg

Mfa

thesis i n st r u c t o r

|

phil

h a m l e tt

Hunter

WImm e r

ROLAND

YOUNG

11


12

Tal es

&

s p i r i ts Project

| 01

02

03

04

05

06

07

08


D.D Zhang Mfa thesis

tales & spirits Project 01  MFA thesis

advisers  phil hamlett  Hunter WImmer  ROLAND YOUNG

advisers | phil h a m l e tt  Hunter WImm e r  ROLAND YOUNG 13


14

Tal es

&

s p i r i ts Project

| 01

02

03

04

05

06

07

08


D.D. ZZ hh aa nn gg

Mfa

thesis advisers

|

phil

h a m l e tt

Hunter

WImm e r

ROLAND

YOUNG

15


16

Tal es

&

s p i r i ts Project

| 01

02

03

04

05

06

07

08


D.D. ZZ hh aa nn gg

Mfa

thesis

us market

+ Chinese liquor

advisers

|

phil

h a m l e tt

Hunter

WImm e r

ROLAND

YOUNG

17


18

Tal es

&

s p i r i ts Project

| 01

02

03

04

05

06

07

08


Introduce Chinese liquor Baijiu to the US

market Baijiu as the "ancient drink" created

cosmopolitan culture by developing branding

in the mysterious southwest China. Later, the

and marketing solutions.

magic monkey king was picked as the brand

Process

were studied intensively after I decided to

spirit.

The brand HAVOC was finally distilled at the

eries: from the family owned local business,

end from all my researches and studies as

to the state owned national distillery, which

the deliverable for my thesis. I created a

was guarded by the Chinese army. Although at

fictional distillery as well as developed

some places no photos were permitted and the

a three-step market plan to introduce this

guards were strict, I was still able to gener-

ancient drink from China.

learn about each stage of making Baijiu: from

thesis

Deliverable

I went to China twice to hunt for distill-

Mfa

In the year and half of working on my thesis,

ate a lot of original photographs as well as

Zhang

Different Chinese mythologies and folktales

D.D

Mission

fermentation, to mashing, to distillation. In order to find out how my target audience would respond to Baijiu, I held numerous tastings and worked with different mixologists in San Francisco. After countless bottles and endless mixtures, we created several drinks based on the adventurous level of the drinkers.

advisers | phil h a m l e tt  Hunter WImm e r  ROLAND YOUNG 19


20

Tal es

&

s p i r i ts Project

| 01

02

03

04

05

06

07

08


D.D. ZZ hh aa nn gg

Mfa

thesis advisers

|

phil

h a m l e tt

Hunter

WImm e r

ROLAND

YOUNG

21


22

Tal es

&

s p i r i ts Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

Mfa

thesis advisers

|

phil

h a m l e tt

Hunter

WImm e r

ROLAND

YOUNG

23


24

Tal es

&

s p i r i ts Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

Mfa

thesis advisers

|

phil

h a m l e tt

Hunter

WImm e r

ROLAND

YOUNG

25


26

Tal es

&

s p i r i ts Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

Mfa

thesis advisers

|

phil

h a m l e tt

Hunter

WImm e r

ROLAND

YOUNG

27


28

Tal es

&

s p i r i ts Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

Mfa

thesis advisers

|

phil

h a m l e tt

Hunter

WImm e r

ROLAND

YOUNG


30

Tal es

&

s p i r i ts Project

| 01

02

03

04

05

06

07

08


D.D. ZZ hh aa nn gg

Mfa

thesis advisers

|

phil

h a m l e tt

Hunter

WImm e r

ROLAND

YOUNG

31


32

Tal es

a ns & dp i sr p i ts r i ts Project

| 01

02

03

04

05

06

07

08


22.225mm

Mfa

thesis advisers

78.4mm

78.4mm 9.8mm

D.D. ZZ hh aa nn gg

6.35mm 31.725mm

254mm

|

phil

h a m l e tt

Hunter

WImm e r

ROLAND

YOUNG

33


34

Tal es

&

s p i r i ts Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

Mfa

thesis advisers

|

phil

h a m l e tt

Hunter

WImm e r

ROLAND

YOUNG

35


36

Tal es

&

s p i r i ts Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

Mfa

thesis advisers

|

phil

h a m l e tt

Hunter

WImm e r

ROLAND

YOUNG

37


38

Tal es

&

s p i r i ts Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

Mfa

thesis i n st r u c t o r

|

phil

h a m l e tt

Hunter

WImm e r

ROLAND

YOUNG

39


40

Tal es

&

s p i r i ts Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

Mfa

thesis i n st r u c t o r

|

phil

h a m l e tt

Hunter

WImm e r

ROLAND

YOUNG

41


42

Tal es

&

s p i r i ts Project

| 01

02

03

04

05

06

07

06 8

07 9

0 18 0


D.D. ZZ hh aa nn gg

Mfa

thesis advisers

|

phil

h a m l e tt

Hunter

WImm e r

ROLAND

YOUNG

43


44

Tal es

&

s p i r i ts Project

| 01

02

03

04

WWW.DRINKHAVOC.COM

05

06

07

08


D.D

Zhang

Mfa

thesis advisers

|

phil

h a m l e tt

Hunter

WImm e r

ROLAND

YOUNG

45


46

Tal es

&

s p i r i ts Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

Mfa

thesis advisers

|

phil

h a m l e tt

Hunter

WImm e r

ROLAND

YOUNG

47


48

Tal es

and

s p i r i ts

P r o jecP tr o | j0e1c t0 2| 01 3

02 4

03 5

04 6

05 7

06 8

07 9

0 18 0


D.D. ZZ hh aa nn gg

Mfa

thesis i n st r u c t o r

|

phil

h a m l e tt

Hunter

WImm e r

ROLAND

YOUNG

49


50

pedro

Almod贸var

Fil m

f e st i v a l Project

| 01

02

03

04

05

06

07

08


| in teg r ated c o mm u n i c a t i o n

Class  integrated communication

C l a ss

Instructor  Hunter WImmer

Zhang

Project 02  pedro Almodóvar film festival

D.D

laws of desire

i n st r u c t o r | hunter w i mm e r 51


0 18 0 07 9 06 8 05 7 04 6 03 5 02 4 01 3 P r o j ecP tr o | j0e1c t0 2| f e st i v a l pe pd er do r oA l Am lm od o贸 dv 贸a vr a rm F oi vl im e 52

Goal Creating a set of promotional materials for a film festival which features films shot by the Spanish filmmaker Pedro Almodovar.

Approach Almodovar was heavily influenced by old Hollywood movies in which the plot revolves around a female main character, who often struggles in tough situations. Struggling females inspired me to photograph feminine objects in harsh environments, which developed into lipstick drawings in the dark corners of the city. Those lipstick drawings eventually evolved into expressive illustrations, which was the final direction I felt strong enough for the project.


D.D

Zhang

C l a ss

| in teg r ated

c o mm u n i c a t i o n

though times in ladies

i n st r u c t o r

|

hunter

w i mm e r

53


pedro

Almodóvar

Fil m

f e st i v a l

Project

|

01

02

03

04

05

06

07

08

I want to demonstrate how important colors are in movies: It's not a caprice.

Pedro Almodóvar Almodóvar is arguably the most successful and internationally known Spanish filmmaker of his generation. His films are marked by complex narratives, employ the codes of melodrama and use elements of pop culture, popular songs, irreverent humor, strong colors and glossy décor. Desire, passion, family and identity are among Almodóvar’s most prevalent themes. He has become a major figure on the stage of world cinema. He says that films are very entertaining. "It's important not to forget that films are made to entertain. That's the key."

54


D.D

Zhang

C l a ss

| in teg r ated

c o mm u n i c a t i o n

i n st r u c t o r

|

hunter

w i mm e r

55


56

pedro

Almod贸var

Fil m

f e st i v a l Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| in teg r ated

c o mm u n i c a t i o n

i n st r u c t o r

|

hunter

w i mm e r

57


58

pedro

Almod贸var

Fil m

f e st i v a l Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| in teg r ated

c o mm u n i c a t i o n

i n st r u c t o r

|

hunter

w i mm e r

59


60

pedro

Almod贸var

Fil m

f e st i v a l Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| in teg r ated

c o mm u n i c a t i o n

i n st r u c t o r

|

hunter

w i mm e r

61


62

pedro

Almod贸var

Fil m

f e st i v a l Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| in teg r ated

c o mm u n i c a t i o n

i n st r u c t o r

|

hunter

w i mm e r

63


64

pedro

Almod贸var

Fil m

f e st i v a l Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| in teg r ated

c o mm u n i c a t i o n

i n st r u c t o r

THE WAY OUT IS THROUGH

|

hunter

w i mm e r

65


66

pedro

Almod贸var

Fil m

f e st i v a l Project

| 01

02

03

04

05

06

07

08


D.D.

Zhang C l a ss

| in teg r ated

c o mm u n i c a t i o n

i n st r u c t o r

|

hunter

w i mm e r

67


68

pedro

Almod贸var

Fil m

f e st i v a l Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| in teg r ated

c o mm u n i c a t i o n

i n st r u c t o r

|

hunter

w i mm e r

69


70

pedro

Almod贸var

m ovie

f e st i v a l Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

Cl la a ss ss || i in nt te eg gr ra at te ed d c co o mm mm u un ni ic ca at ti io on n C

i n st r u c t o r

|

hunter

w i mm e r

71


72

pedro

Almod贸var

m ovie

f e st i v a l Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

Cl la a ss ss || i in nt te eg gr ra at te ed d c co o mm mm u un ni ic ca at ti io on n C

i n st r u c t o r

|

hunter

w i mm e r

73


74

pedro

Almod贸var

m ovie

f e st i v a l Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| in teg r ated

c o mm u n i c a t i o n

i n st r u c t o r

|

hunter

w i mm e r

75


76

pedro

Almod贸var

m ovie

f e st i v a l Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

Cl la a ss ss || i in nt te eg gr ra at te ed d c co o mm mm u un ni ic ca at ti io on n C

i n st r u c t o r

|

hunter

w i mm e r

77


78

pedro

Almod贸var

m ovie

f e st i v a l Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| in teg r ated

c o mm u n i c a t i o n

i n st r u c t o r

|

hunter

w i mm e r

79


80

pedro

Almod贸var

m ovie

f e st i v a l Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| in teg r ated

c o mm u n i c a t i o n

i n st r u c t o r

|

hunter

w i mm e r

81


82

pedro

Almod贸var

m ovie

f e st i v a l Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

Cl la a ss ss || i in nt te eg gr ra at te ed d c co o mm mm u un ni ic ca at ti io on n C

i n st r u c t o r

|

hunter

w i mm e r

83


84

THe

sweet

Abs e n c e

st o p

m otio n

short

fil m Project

| 01

02

03

04

05

06

07

08


| think o u ts i d e

Class  Think outside the box

C l a ss

Instructor  Roland Young

Zhang

Project 03  THe sweet Absence stop motion short film

D.D

disconnect

the box i n st r u c t o r | roland you ng 85


0 18 0 07 9 06 8 05 7 04 6 03 5 02 4 01 3 P r o j ecP tr o | j0e1c t0 2| fil m short m otio n st o p Abs e n c e sweet THe 86

Goal

Approach

This short film is done to encourage people to

The heart in the film is a metaphor for "inner

disconnect themselves from social media which

self". It begins with clogged social media con-

distract them from reaching their inner selves

nections, and then cleanses by disconnecting

sometimes. It is inspired by a quote from the

and finally becomes the birthing ground for

writer Milan Kundera of the Czech Republic "By

inner beauty. "Don't be afraid, you have just

pursuing solitude, we then could maybe enjoy the

got your eyes closed" by the Icelandic band

sweet absence of those looks we live under. "

Mum was the soundtrack used in the film.


D.D

Zhang

C l a ss

| think

o u ts i d e

the

social media v.s. Solitude

box

i n st r u c t o r

|

roland

you ng

87


88

THe

sweet

Abs e n c e

st o p

m otio n

short

fil m Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| think

o u ts i d e

the

box

i n st r u c t o r

|

roland

you ng

89


THe

sweet

Abs e n c e

st o p

m otio n

short

fil m

Social Media overload = ;(

90

Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| think

o u ts i d e

the

box

Solitude = freedom

i n st r u c t o r

|

roland

you ng

91


92

THe

sweet

Abs e n c e

st o p

m otio n

short

fil m Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| think

o u ts i d e

the

box

i n st r u c t o r

|

roland

you ng

93


94

THe

sweet

Abs e n c e

st o p

m otio n

short

fil m Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| think

o u ts i d e

the

box

i n st r u c t o r

|

roland

you ng

95


96

THe

sweet

Abs e n c e

st o p

m otio n

short

fil m Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| think

o u ts i d e

the

box

i n st r u c t o r

|

roland

you ng

97


98

THe

sweet

Abs e n c e

st o p

m otio n

short

fil m Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| think

o u ts i d e

the

box

i n st r u c t o r

|

roland

you ng

99


10 0

THe

sweet

Abs e n c e

st o p

m otio n

sh m ov oi re t

fil m Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| think

o u ts i d e

the

box

i n st r u c t o r

|

roland

you ng

101


102

M u sic

and

m ovie

P o st e r s ec P r o j e cPtr o| j 0 1t0| 2 01 3

02 4

03 5

04 6

05 7

06 8

07 9

0 18 0


C l a ss | Type experiment

Instructors  Stan Zienka & Roland young Class  Type experiment & think outside the box

Zhang

Project 04  Music and movie Posters

D.D

EARS Have Eyes

& think o u ts i d e the box i n st r u c t o r s | Sta n Zien k a & Roland you ng 103


08 07 06 05 04 03 02 01 | Project P o st e r s m ovie and M u sic 104

sec 01 | fake empire

Approach

Goal

I tried to capture the idea of "being lost in

The inspiration of the poster was "Fake

After numerous attempts at using different

Empire", a song by Brooklyn-based indie rock

materials such as bubble wrap, old cardboard

band The National. Mark Mordue of WAToday

boxes, baby oil, live humans and other objects,

said "Fake Empire is a romantic-sounding tune

I finally decided that the type created with an

marked by a quiet declaration that 'We're

overhead projector and hair gel brought a

half awake in a fake empire,' which married

certain sense of emptiness and loneliness to

the lonely-guy blues of a New York night to a

the poster.

veiled critique of American imperialism."

a dream city" with experimental type treatment.


D.D

Zhang

C l a ss

| Type

experiment

silence in Failure

&

think

o u ts i d e

the

box

i n st r u c t o r s

|

Sta n

Zien k a

&

Roland

you ng

105


106

M u sic

and

m ovie

P o st e r s Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| Type

experiment

&

think

o u ts i d e

the

box

i n st r u c t o r s

|

Sta n

Zien k a

&

Roland

you ng

107


108

M u sic

and

m ovie

P o st e r s Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| Type

experiment

&

think

o u ts i d e

the

box

i n st r u c t o r s

|

Sta n

Zien k a

&

Roland

you ng

109


110

M u sic

and

m ovie

P o st e r s Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| Type

experiment

&

think

o u ts i d e

the

box

i n st r u c t o r s

|

Sta n

Zien k a

&

Roland

you ng

111


08 07 06 05 04 03 02 01 | Project P o st e r s m ovie and M u sic 112

sec 02 | fade into you

Approach

Goal

I photographed dried flowers soaked in chemilu-

This poster is inspired by the song "Fade into

to convey the dreamy/psychedelic mood. The

You" from alternative rock/dream pop group

type was hand-done with needles, so when held

Mazzy Star, which often features psychedelic

against light, the title for the poster fades

guitar drones and hints of blues and folk.

into the background.

minescence in the dark to create the background


D.D

Zhang

C l a ss

| Type

experiment

dream and darkness

&

think

o u ts i d e

the

box

i n st r u c t o r s

|

Sta n

Zien k a

&

Roland

you ng

113


114

M u sic

and

m ovie

P o st e r s Project

| 01

02

03

04

05

06

07

08


D.D Zhang C l a ss | Type experiment & think o u ts i d e the box

I want to hold the hand inside you // I want to take a breath that's true // I look to you and I see nothing //I look to you to see the

and you'll go black // Some kind of your eyes with what's not there. // Fade into you // Strange you never

your heart

Roland

slowly //And then it's smiles cover

&

knew // A stranger's light comes on

Zien k a

night into your darkness // Colors

Sta n

go in shadows // You'll come apart

|

truth //You live your life //You

i n st r u c t o r s

Fade into you by Mazzy star

you ng 115


116

M u sic

and

m ovie

P o st e r s Project

| 01

02

03

04

05

06

07

08


D.D

Zhang C l a ss

| Type

experiment

&

think

o u ts i d e

the

box

i n st r u c t o r s

|

Sta n

Zien k a

&

Roland

you ng

117


118

M u sic

and

m ovie

P o st e r s Project

| 01

02

03

04

05

06

07

08


D.D

Zhang C l a ss

| Type

experiment

&

think

o u ts i d e

the

box

i n st r u c t o r s

|

Sta n

Zien k a

&

Roland

you ng

119


08 07 06 05 04 03 02 01 | Project P o st e r s m ovie and M u sic

sec 03 | La Rayon Vert

Approach

Goal

Soft petals were used in the photo illustration

Create a poster for the movie Le Rayon Vert (The Green Ray), by French director Eric Rohmer.

ter. I used a crystal to create the green light refraction at first. However that direction seemed too literal and wasn't appropriate for

The movie is about an unhappy, picky and soc-

the movie. Eventually, by scanning the petals

ially awkward girl searching for the man of her

and placing them on a vintage green wallpaper I

dreams. She believes when one sees a rare green was able to find a better solution. flash at sunset — our own thoughts and those of others are revealed as if by magic. Finally she meets a young man. She goes with him and they observe le rayon vert.

120

to symbolize the fragility of the main charac-

The slender type with different arrows was created to hint at her terrible indecisiveness and was inspired by vintage French cigarette ads.


D.D

Zhang

C l a ss

| Type

experiment

pickiness + romance

&

think

o u ts i d e

the

box

i n st r u c t o r s

|

Sta n

Zien k a

&

Roland

you ng

121


122

M u sic

and

m ovie

P o st e r s P r o j e c tP r| o 0 je 1c0 t2| 01 3 02 4

03 5

04 6

05 7

06 8

07 9

0 18 0


D.D

Zhang

C l a ss

| Type

experiment

&

think

o u ts i d e

the

box

i n st r u c t o r s

|

Sta n

Zien k a

&

Roland

you ng

123


124

M u sic

and

m ovie

P o st e r s Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| Type

experiment

&

think

o u ts i d e

the

box

i n st r u c t o r s

|

Sta n

Zien k a

&

Roland

you ng

125


08 07 06 05 04 03 02 01 | Project P o st e r s

Approach

Goal

The film explores the themes of freedom, cour-

This poster is dedicated to the film Boys Don't Cry directed by Kimberly Peirce. It is a dramatization of the real-life story of Brandon Teena, a biologically born female who identi-

and

fied herself as a man and as inter-sexed, who pursues a relationship with a young woman.

M u sic

m ovie

sec 04 | Boys don't cry

Later Teena was beaten, raped and murdered by his male acquaintances after they discover he is anatomically female.

126

age, identity and empowerment, but was also brutal and disturbing. I felt the responsibility of communicating such feelings, hence the choice of props used.


D.D

Zhang

C l a ss

| Type

experiment

&

think

transsexual kills Brutality

o u ts i d e

the

box

i n st r u c t o r s

|

Sta n

Zien k a

&

Roland

you ng

127


128

M u sic

and

m ovie

P o st e r s Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| Type

experiment

&

think

o u ts i d e

the

box

i n st r u c t o r s

|

Sta n

Zien k a

&

Roland

you ng

129


13 0

Experience

M u sic

project

b r a n din g

project Project

| 01

02

03

04

05

06

07

08


| n at u r e of identity

Class  Nature of identity

C l a ss

Instructor  gaston yagmourian

Zhang

Project 05  Experience Music project branding project

D.D

Powered lines

i n st r u c t o r | g a st o n yag m o u ria n 131


0 18 0 07 9 06 8 05 7 04 6 03 5 02 4 01 3 ec P r o j e cPtr o| j 0 1t0| 2 project Exp Ee xr pi ee rn ic ee n c eM uMsuisci c p r po rj oe jc et c t bbrraannddiinngg 13 2

Goal

Approach

Re-brand the EMP Museum (Experience Music

By re-examining the audience group and design

Project museum) which is dedicated to the his-

based on their taste and needs, I was able to

tory and exploration of popular music located

develop a system to serve the purpose.

in Seattle, Washington. The Frank Gehry窶電esigned building is located on the campus of the Seattle Center. However, it has been struggling financially due to it's unclear identity since it opened.


D.D

Zhang C l a ss

| n at u r e

of

identity

Music the Experience

i n st r u c t o r

|

g a st o n

yag m o u ria n

13 3


13 4

Experience

M u sic

project

b r a n din g

project Project

| 01

02

03

04

05

06

07

08


D.D

Zhang C l a ss

| n at u r e

of

identity

i n st r u c t o r

|

g a st o n

yag m o u ria n

135


13 6

Experience

M u sic

project

b r a n din g

project Project

| 01

02

03

04

05

06

07

08


D.D Zhang C l a ss | at id tt it nn at uu rr eeoo ffid ee nn ti yy

Experience Music Project

Logogogogogogogogogogoogo lawlalalalalalalalalaIn eos est molupta quias invellantur?At illendus parup-

que rest ut am ad miliquo molores quossinvent

g a st o n

cone volum aute sum sam am imaxim

|

tur sitiatiusda dolupta temporum quia

i n st r u c t o r

logo

yag m o u ria n 137


13 8

Experience

M u sic

project

b r a n din g

project Project

| 01

02

03

04

05

06

07

08


D.D

Zhang C l a ss

| n at u r e

of

identity

i n st r u c t o r

|

g a st o n

yag m o u ria n

139


14 0

Exp Ee xr pi ee rn ic ee n c eM uMsuisci c p r po rj oe jc et c t bbrraannddiinngg

project ec P r o j e cPtr o| j 0 1t0| 2 01 3

02 4

03 5

04 6

05 7

06 8

07 9

0 18 0


D.D

Zhang C l a ss

|| nnaattuurree ooff iiddeennttiittyy

i n st r u c t o r

|

g a st o n

yag m o u ria n

141


14 2

Experience

M u sic

project

b r a n din g

project Project

| 01

02

03

04

05

06

07

08


D.D

Zhang C l a ss

| n at u r e

of

identity

i n st r u c t o r

|

g a st o n

yag m o u ria n

143


14 4

Experience

M u sic

project

b r a n din g

project Project

| 01

02

03

04

05

06

07

08


D.D

Zhang C l a ss

| n at u r e

of

identity

i n st r u c t o r

|

g a st o n

yag m o u ria n

145


14 6

Experience

M u sic

project

b r a n din g

project Project

| 01

02

03

04

05

06

07

08


D.D

Zhang C l a ss

| n at u r e

of

identity

i n st r u c t o r

|

g a st o n

yag m o u ria n

147


14 8

Experience

M u sic

project

b r a n din g

project Project

| 01

02

03

04

05

06

07

08


D.D

Zhang C l a ss

power lines, in bloodlines.

| n at u r e

of

identity

i n st r u c t o r

|

g a st o n

yag m o u ria n

149


15 0

Experience

M u sic

project

b r a n din g

project Project

| 01

02

03

04

05

06

07

08


D.D

Zhang C l a ss

| n at u r e

of

identity

i n st r u c t o r

|

g a st o n

yag m o u ria n

151


152

ando

home

paint

collectio n ec P r o j e cPtr o| j 0 1t0| 2 01 3

02 4

03 5

04 6

05 7

06 8

07 9

0 18 0


| pack age desig n

Class  PACKAGE DESIGN

C l a ss

Instructor  tom mcnulty

Zhang

Project 06  Ando home paint collection

D.D

Played Light

i n st r u c t o r | tom m c n u lt y 153


0 18 0 07 9 06 8 05 7 04 6 03 5 02 4 01 3 ec P r o j e cPtr o| j 0 1t0| 2 collectio n paint home ando 154

Goal

Approach

Develop a line of paint products for the Japa-

Tadao Ando's body of work is known for the

nese architect whose approach to architecture

creative use of natural light, which became my

was categorized by Francesco Dal Co as critical

inspiration for this project.

regionalism, Tadao Ando.


D.D

Zhang

C l a ss

| pack age

desig n

House the Paint

i n st r u c t o r

|

tom

m c n u lt y

155


15 6

ando

home

paint

collectio n Project

| 01

02

03

04

05

06

07

08


D.D Zhang C l a ss | pack age desig n

Tadao Ando Tadao Ando's body of work is known for the creative use of natural follow the natural forms of the landscape. The architect's buildings are often characterized by

between interior and exterior scale geometric shapes and in the spaces between them.

m c n u lt y

spaces formed both inside large-

tom

tion paths. These paths interweave

|

complex three-dimensional circula-

i n st r u c t o r

light and for architectures that

157


15 8

ando

home

paint

collectio n Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| pack age

desig n

latex

i n st r u c t o r

|

tom

m c n u lt y

159


16 0

ando

home

paint

collectio n Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| pack age

desig n

i n st r u c t o r

|

tom

m c n u lt y

161


162

ando

home

paint

collectio n Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| pack age

desig n

i n st r u c t o r

|

tom

m c n u lt y

163


16 4

ando

home

paint

collectio n Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| pack age

desig n

i n st r u c t o r

|

tom

m c n u lt y

165


16 6

ando

home

paint

collectio n Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| pack age

desig n

i n st r u c t o r

|

tom

m c n u lt y

167


16 8

ando

home

paint

collectio n Project

| 01

02

03

04

05

06

07

08

09

10


D.D

Zhang

C l a ss

| pack age

desig n

i n st r u c t o r

|

tom

m c n u lt y

169


17 0

book

of

a bs u r d

Nursery

Rhymes Project

| 01

02

03

04

05

06

07

08


| e x p erim e n ta l

Class  experimental type

C l a ss

Instructor  Stan Zienka

Zhang

Project 07  book of absurd Nursery Rhymes

D.D

Little death

type i n st r u c t o r | Sta n Zien k a 171


08 9 07 8 07 6 05 6 05 4 04 3 03 2 02 1 ProP jr ec ot j e |c t0 1| Rhymes Nursery bi l o tt o kl e o fd e aa bs th urd 17 2

Goal

Approach

Design a book for some absurd and old chil-

Since the subject was bizarre and rather curi-

dren's nursery rhythms.

ous, I approached it in a fun and unusual way. It eventually evolved into a fun book featuring Death's side jobs (instead of killing humans he kills minor beings such as flowers and fruits) narrated through nursery rhythms.


D.D

Zhang

C l a ss

| e x p erim e n ta l

type

fun having Death

i n st r u c t o r

|

Sta n

Zien k a

17 3


174

book

of

a bs u r d

Nursery

Rhymes Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| e x p erim e n ta l

type

i n st r u c t o r

|

Sta n

Zien k a

175


176

book

of

a bs u r d

Nursery

Rhymes Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| e x p erim e n ta l

type

i n st r u c t o r

|

Sta n

Zien k a

17 7


17 8

book

of

a bs u r d

Nursery

Rhymes Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| e x p erim e n ta l

type

i n st r u c t o r

|

Sta n

Zien k a

17 9


18 0

book

of

a bs u r d

Nursery

Rhymes Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| e x p erim e n ta l

type

i n st r u c t o r

|

Sta n

Zien k a

181


182

book

of

a bs u r d

Nursery

Rhymes Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

C l a ss

| e x p erim e n ta l

type

i n st r u c t o r

|

Sta n

Zien k a

183


184

photography P

work P r o j ecP tr o | j0e1c t0 2| 01 3

02 4

03 5

04 6

05 7

06 8

07 9

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D.D Zhang

follow me Project 10  photography works

Instructor  Shiya Zhang  AMY CARR  WORLD

185


photography

work

37.8717째 N, 122.2728째 W

California

186

P r o j ecP tr o | j0e1c t0 2| 01 3

02 4

03 5

04 6

05 7

06 8

07 9

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D.D

Zhang

187


188

photography

work Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

189


19 0

photography P

work P r o j ecP tr o | j0e1c t0 2| 01 3

02 4

03 5

04 6

05 7

06 8

07 9

0 18 0

Tibet

29.6480째 N, 91.1170째 E


D.D

Zhang

191


192

photography P

work Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

193


194

photography P

work P r o j ecP tr o | j0e1c t0 2| 01 3

02 4

03 5

04 6

05 7

06 8

07 9

0 18 0


D.D Zhang

Sichuan, China 29.5500째 N, 106.5069째 E

195


196

photography

work Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

197


08 07 06 05 04 03 02 01 | Project

San Francisco

photography

work

29.5500째 N, 106.5069째 E

198


D.D

Zhang

19 9


200

photography

work P r o j ecP tr o | j0e1c t0 2| 01 3

02 4

03 5

04 6

05 7

06 8

07 9

0 18 0


D.D

Zhang

201


202

photography

work Project

| 01

02

03

04

05

06

07

08


D.D

Nepal 27.9389째 N, 84.9408째 E

Zhang 203


204

photography

work Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

205


206

photography

work Project

Human Soul

0000000째 N, 0000000째 E

| 01

02

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07

08


D.D

Zhang

207


208

photography

work Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

209


210

photography

work Project

| 01

02

03

04

05

06

07

08


D.D

Zhang

2 11


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acknowledgment



dd portfolio