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BRANDGuidelines LOGO Manual


Where Wellness & Beauty Collide 2


Table of Contents INTRODUCTION 3 LOGOUSAGE 4 BRANDCOLORS 14 TYPOGRAPHY 15 PRINTMEDIA 16 MERCH 18 PRODUCTDESIGN 20 IMAGERY 22

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Introduction Pure Beautee is a Beauty Bar located in Charlotte, NC. Pure Beautee is “Where Wellness & Beauty Collide�. Not only do they offer services such as beauty, cosmetics, and personal care, they also specializes in wellness services such as V-Steam, Body Contouring, and Waxing. Pure Beautee outshines their competitors by combining wellness services with beauty services. They are big on creating a real experience for their guest around their services

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LOGOUsage The “Pure Beauty Lady� logo used to represent Pure Beauty derives from the owner, Keisha Perkins, vision of representing Wellness and Beauty combined. Pure Beautee is a beauty bar that not only have the usual beauty, cosmetics, and personal care services, they also specialize in wellness services such as V-Steam, Body Contouring, and Waxing. The logo was hand drawn for Puree Beautee bar by D. Tracy.

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Final Logo Design

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Logo Variations

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SPACE & Sizing 3x

3x

The minimum clear space is defined as x, measured by the width of the vertical stroke of the letter ‘i’, or the space between the word ‘Linked’ and the [in]. The minimum clear space of 2x should always be applied. Try to maximize clear space whenever possible.

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3x

3x

2x

2x

2x

2x

The minimum size of our logo and [in] is 21px on screen, or 0.25in (6.35mm) in print, measured by the height of the [in]. In exceptional circumstances, smaller sizes for print may be necessary (e.g. on event merchandise). In such cases, legibility should always be your top priority – always ensure the ® and ™ symbols are clearly visible.


BACKGROUNDCOLORS

Ideally the logo is to be used on a white background for maximum impact and clarity. When this is not possible, be sure to choose background colors or photos that provide sufficient contrast with the logo. • Use the color logo and blue and black logo mark on white or light-colored backgrounds or photos. • Use the white logo mark on dark backgrounds or photos that provide sufficient contrast for all logo • components. .

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BEST practices Follow these guidelines when working with the Pure Beautee

Do:Use only approved logo assets. Don’t recreate the logo

3x

3x

3x

3x

2x

2x

2x

2x

Do:Provide clear space

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Make sure the minimum clear space is applied to the logo. Maximize clear space wherever possible.


Do:Contrast with the background

Make sure the logo reads clearly and has sufficient contrast with a background color or photo.

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DoN’t:Add effects.

Drop shadows, bevels, gradients, and strokes don’t mix with the Pure Beautee Logo.

Drop Shadows

Distorted

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Bevels

Strokes

Rotated

Added to


DoN’t:Change Color or Radius.

Drop shadows, bevels, gradients, and strokes don’t mix with the Pure Beautee Logo.

Gradients

Redraw

Recolor

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PRIMARY Brand Colors Tiffany Blue

Antique White

Blac k

Reed Yellow

75/68/67/90

65/58/68/5

0/0/0

62/62/53

#000000

#3e3e35

pms: 6 C

Patterns and Textures 14

Black 7 C

pms: Bl a ck 7


TYPOGRAPHY Primary

Secondary

CHAMPAGNE & LIMOUSINES abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789

LEMON MILK abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789

Hierarchy Heading 20 pt Heading 12 pt

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PRINTMedia

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MERCH

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PRODUCTDesign 20


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IMAGERY

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ILLUSTRATIONS

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DESIGN KEYTenets:

Alluring, Fresh, Sensational, Glamorous, Beautiful , Bewitching, Gorgeous, Flawless ORIGINALConcept

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Resources

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Charlotte, NC Branded By:

Charismatic.Graphix@gmail.com Facebook: @CharismaticArtDesign Instagram: @Charismatic_Art

Pure Beautee  

Where Wellness & Beauty Collide. Logo Brand Guideline Manual

Pure Beautee  

Where Wellness & Beauty Collide. Logo Brand Guideline Manual

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