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HOW DO YOU CHEER UP A FRIENDLY

GEORDIE BAKER WHEN THE BIG BOYS

COME ALONG AND TRY TO PINCH A

AND )? BIG SLICE OF HIS PIE (PASTY


BY LOOKING ON THE BRIGHT SIDE OF WHAT AT FIRST APPEARED TO BE A NEGATIVE

WE GOT TO THE HEART

OF WHAT THE BUSINESS STANDS FOR

GOOD OLD-FASHIONED

VALUES


BRAND IDENTITY ‘THE BAKER’ IS THE BAKER. JEFF KINDLY LENT HIS SILHOUETTE AND TRADEMARK FOLDED ARMS, WHICH NEATLY FORMED A ‘W’. THE WHOLE STYLE WAS DESIGNED TO EVOKE A NOSTALGIC ERA BEFORE THE CLINICAL AGE OF CONVENIENCE - THOSE WERE THE DAYS! EVEN LOCAL CRAFTSMEN WERE USED IN MANY ASPECTS OF THE DESIGN, FROM THE HAND-PAINTED SHOP SIGN TO THE HAND-FRAMED OPEN/CLOSED SIGN.


BAKERY POSTERS STRAIGHT TALKING MESSAGES WITH A SENSE OF HUMOUR WERE THE ORDER OF THE DAY, WHILE ADDING TO THE AIR OF NOSTALGIA. PACKAGING RAW BROWN CARD BOXES REFLECTED THE BAKERY'S HONEST AND GOOD QUALITY VALUES, WITH COLOUR ADDING A SPECIAL TWIST FOR JEFF'S FAMOUS CHRISTMAS PUDS.


HOWAY!

THIS HAS BEEN OUR BEST YEAR EVER.

PROFITS ARE

UP MORE THAN

25%

AND I’VE LOST COUNT OF THE COMPLIMENTS.

THAT’S PUT A SMILE BACK ON MY FACE! JEFF OUTTERSIDE - OWNER & MASTER BAKER, WINDSOR BAKERY


more? to discuss this job or find out how we can help you, please get in touch for a chat with wes anson, creative partner. 07703 989 360 wes@d-studio.co.uk I’d love to hear from you.

d.studio brand design www.d-studio.co.uk


Windsor Bakery Case Study