JAG MAGAZINE #1

Page 88

VALUABLE PARTNERS

A WORLD OF EXCELLENCE Behind the simple and strong lines of Vacheron Constantin watches appreciated by enlightened admirers throughout the ages, there lies a complexity without rival in the industry. At each moment of creation in the firm’s Geneva workshops, the watch components are fashioned, adorned and checked one by one with the same attention to detail, whether made of gold or steel, of ostensible elegance or more sober design. Error and compromise clearly have no place in this temple of excellence. This passion for excellence, which I share on a daily basis, pervades all of my works. SHARED PHILOSOPHY Perfection certainly carries a price, but above all, it has a meaning. In the hushed atmosphere of the manufacturing centre in Plan-les-Ouates, watchmaking tradition goes hand-in-hand with innovation. Fashioned by human hands aided by state-of-theart machinery, each Vacheron Constantin watch is a unique work of art with its own particular style. Humans are the central cogs in the process, whether we’re talking about serial production or custom design. The Maison seeks to get to know each of its clients, their tastes and their needs perfectly in order to design a unique object that reflects the personality of its future owner. This rigorous devotion transforms the purchase into an incomparable experience, which is exactly what Vacheron Constantin has always sought to achieve. And I can say without fear of contradiction that I wholeheartedly share this ideal. MULTI-FACETED COLLECTIONS Over the centuries, the Maison has harnessed the full range of technical, aesthetic and artistic resources to create an unequalled vision of passing time based on values of sobriety and subtleness. From permanent collections to single pieces fashioned by the Les Cabinotiers department, Vacheron Constantin timepieces embody all the values of luxury watchmaking in deference to the highest standards of manufacture. Instantly recognisable for their simple refinement and impeccable taste, the products of true expertise rather than the cult of appearance, Vacheron Constantin creations have unceasingly adapted to the identity codes of contemporary society, thereby

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