How Instagram Is Used For Marketing Purpose?
Instagram, a fairly popular photos and video sharing platform has been established itself as one of the popular social media marketing platform. It is one of the worldâ€™s fastest growing social media networks that have over 100 million active users throughout the globe by generating 40 million images per day. In simpler sense it would be quite fair to say that Instagram is an image-based social network that provides uncountable possibilities of brand marketing.
Presenting below some of the instaboom tips that explain using Instagram for marketing purpose: Posting only authentic contents: Instagram allows posting of authentic contents only. The content should be real and for the real people and things. Unrealistic and imaginary stuffs are not allowed to post on any social media sites and the same applies for Instagram too.
Building relationships: Like other social networking sites, Instagram is also a great place to get connected with other people and mostly with potential customers. Thus one can cultivate relationships with their customers as well as with those who share images related to your brand.
Being consistent: Always be consistent with the frequent posts of your brand. Most of the business owners may not be getting time to post regularly, but to maximize the Instagramâ€™s marketing one need to do frequent posts and updates. If you are not able to be with the computer, you may hire a social media specialist for posting your updates.
Sharing of high quality contents: Post the contents that are not just only attractive but are informative, interesting as well as engaging too. Post those contents that would greatly help the audience through its information.
Using relevant hash-tags: Proper use of hash-tags will help in making post more visible to the audiences. Make good use of relevant hash-tags that are suitable for the context of your posts.
Giving right response to the negative feedbacks: It is not necessary that all the shared images which are associated to your brand give positive impact; instead there would be some that may be representing negative impact too. So for this, you need to give right response to their negative feedbacks by addressing their concern and issues related with the product. Also thank them for the help you received for building better brand. Thus, this is how one can use Instagram for marketing purpose.
Published on Feb 19, 2014
Many brands are now heavily using the Instagram app to boost their visual marketing strategy. You can also give a richer success to your bra...