PSY 322 Consumer Psychology & Research /Complete Class
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PSY 322 Week 1 Individual Consumer Psychology and Marketing Communications Article Analysis http://allmytutorials.com/?p=4854
Locate at least two peer-reviewed articles concerning consumer psychology, using the University Library, the Internet, or other resources. Prepare a 750- to 1,050-word paper in which you analyze your articles. Address the following: •
Define consumer psychology.
•
Describe the psychological concepts discussed and their importance in developing a successful marketing communication message.
Utilize your articles to explain the relationship between consumer psychology and marketing communications.
PSY 322 Week 2 Individual Marketing Communications Memo http://allmytutorials.com/?p=4858
Select one of the following scenarios, where an organization is creating an integrated marketing communications plan to increase its customer base, as the basis for your memo: • •
You are the owner of a small business in a large metropolitan area. You specialize in designer women’s clothing. You have been hired by a national toy manufacturer to develop and create a new line of educational toys for kids aged 7-10.