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Brand Strategy & Design Initially we’ll spend time discussing your inspiration and purpose surrounding your business efforts. The creative process is broken down into research and proofing stages. Through discussion, research, and honing in on what message the viewer will take with them we’ll work together to create tools for your business. Determining what promotional materials will benefit your company is important. I’m keenly aware of the investment and take pride in knowing that our collaborative efforts were a success. • Brand Strategy

• Posters

• Postcards

• Logo Design

• Advertisements

• Catalogues

• Stationery Packages

• Packaging

• Invitations

• Brochures

• Labels

• Books & More

Web Design & Email Marketing In an ever-increasing digital world a web presence is pertinent to your business. It is also important to understand and have control over your site behind the scenes. I give my customers complete access to all of their files and educate them on whatever they deem necessary. My websites are responsive—meaning they transition seamlessly across computer screens, tablets, and mobile devices. Additionally, creating a visually pleasing email template that is not only consistent with your brand standards but is also customizable for future use is a wonderful way to make your message stand out in the inbox. • Website Design

• Google/Facebook Ads

• Email Marketing

• WordPress Templates

• Social Media Strategy

• Facebook Content

• Google/Facebook Pages

• Email Strategy


Illustration & Lettering Hand-crafted illustrations and lettering are a rarity—which is why they stand out in a market flooded with imagery. We’ll spend time discussing your inspiration and goals in order to ensure I incorporate your unique vision. My goal is to bring your idea to fruition. I work in multiple mediums—rendering illustrations in pencil, ink, watercolor, scratch board and more. I specialize in converting hand-crafted drawings into vector art which enables you to reproduce in multiple mediums at exceptional quality. • Product Illustration

• Emblems/Logos

• Chalkboard

• Editorial Illustration

• Hand Lettering

• Children’s Books & More

Logo, Website, Brochure, and Business Card designs for Blue Run Veterinary Wellness Services

Website Design and Illustration for French & Pickering Creeks Conservation Trust

Illustration and Bandanna Design for French & Pickering Creeks Conservation Trust

Branding, Stationery, and Website Design for Lundale Farm

ingredients: Gluten-free oats, sunflower seeds*, maple syrup, chocolate chips (evaporated cane juice, natural chocolate liquor, cocoa butter), coconut oil*, agave*, sucanat*, coconut*, cocoa*, flax seeds*, kale*, sea salt *Organic | Gluten Free | Vegan 2.3 oz

ingredients: Gluten-free oats, almond butter, walnuts*, maple syrup, olive oil, sucanat*, brown rice flour*, flax seeds*, cinnamon*, nutmeg, sea salt *Organic | Gluten Free | Vegan 2.3 oz

ingredients: Gluten-free oats, almond butter, pecans*, chocolate chips (evaporated cane juice, natural chocolate liquor, cocoa butter), maple syrup, sucanat*, coconut oil*, brown rice flour*, flax seeds*, vanilla, sea salt *Organic | Gluten Free | Vegan 2.3 oz

Branding, Label Design, Photography and Website Design for Sally B. Munch Bars

Ink illustration converted to vector art | Product illustration for Melodee Stephens

Logo, Website, and Stationery Package designs for Unique Compliance Services

Illustration & Bag Design, Employee Handbook Design, and Local Roots Emblem Illustration & Lettering for KWF

Illustration for Kimberton Whole Foods

Experience I work from Phoenixville, Pennsylvania, devoting my creative time to exploring web & graphic design, illustration, hand-lettering and watercolor painting. After working for the company I interned with out of college, Keenan Nagle Advertising, I took a position at Brilliant Studio in Exton, PA—where I advanced to Director of Web Design & e-Business Development. In order to combine my love of community and food with my passion for illustration I took a part-time position working as the Visual Coordinator for Kimberton Whole Foods. I am now available for freelance opportunities. I specialize in researching and understanding where my customers are coming from in order to provide excellent customer service and achieve optimal results. For a digital copy of my resume please visit LinkedIn:

Testimonials Having worked with Cindy on both designing a new website and producing my first book I can say she is as wonderfully creative as she is professional, and hard working. Cindy intuitively understood my goals and was able to express them in a surpassingly elegant and articulate way. She was an absolute pleasure to collaborate with and I always look forward to my next project with her. Cindy has the unique and essential ability to craft a clients idea—no matter how unformed—into a beautiful and effective product.

– David Larned, Artist

When I approached Cynthia Oswald for help building my personal website, I had no idea she’d deliver far more than design. Because of her thoughtful approach and attention to detail, I have a site that works well and efficiently and will grow as I add additional features and build my business. I was not sure what I needed at the start, and she asked the right questions to get me focused – and got to know me in the process. Cindy also developed a logo and brand and designed business cards and other print pieces. The result is a lovely site and materials that truly reflect me and what I do. ­

– Sarah Christmyer, Author & Speaker

Cindy was an absolute joy to work with. We have a very small staff, and were extremely busy this year, so it was nearly impossible to plan and execute an entirely new website, but with Cindy’s expert guidance and patience, she made the process very easy and pleasant. The end result is a fabulous new website that people love and find easy to use!

– Sara Painter, FPCCT

Cindy, working with you was such a pleasure! What I appreciate is the fact that you listened to my wants and needs and delivered a site that suits me perfectly. I loved the time schedule that kept me on track with the project! I would (and have) recommend you to any business owner looking for any design work. – Kathleen Quinn, Kathleen Quinn Interiors | | 610.217.4638 | Phoenixville, PA 19460

Cynthia Oswald | Design & Creative Services  

Branding, Illustration and Web Samples

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