11-03-10 RECAP #IFD10CHAT Topic: Start developing a resource list. Next week’s topic: Stay tuned – we’re still working on it – DM @CygnetUpdates with suggestions! Time & Location: Wednesday, 12 noon ET (GMT -5 starting this week) http://todaysmeet.com/IFD10Chat sign in using your Twitter name please Great discussion this week & thanks to everyone for the suggestions to Larisa as she branches out. Q1: WHAT BLOGS DO YOU RECOMMEND? • Copyblogger is of a course great resource for writing copy • FreelanceSwitch.com is by far my fave on freelancing. • I've been getting an awful lot of help from Mari Smith's writing. • Mashable is the cornerstone for social media related content • I subscribe to a ridiculous number of blogs in my feed reader. • I haven't read Chris Brogan but I see his site looks very good. • I find a lot of good posts through the people I follow on Twitter. • Top Five Internet Marketing Blogs: http://www.businesstoolchest.com/articles/data/20070212115523.shtml (an article I wrote a while back) • I have so many blogs I follow - art, freelance, business • For help with my newsletter, I like Aweber's blog, Inbox Ideas • I've seen enough great stuff from Mari Smith on socialmediaexaminer.com that I'll be following it more closely. • Great idea to corral them into an article, maybe even as a buzz piece • I love Marie Forleo - she is a smart and funny business woman (if you don't mind a little cussing!) • I also love Naomi Dunford's IttyBiz, more for marketing philosophy (& outrageous humor!) than practical tips • Social Media Examiner, Mari Smith, Chris Brogan, Chris Garret • I wish I had time to read all the blogs I like though ... I so need 36 hours in a day... • She doesn't have a blog, but Daphne Gray-Grant has a good newsletter for writers. • Bottom line for me is that informational blogs that I follow help me to never stop learning about my industry. • You'll love http://www.redheadwriting.com • I understand that there is a publication called "the Printed Blog" that will create a print version of excellent blog posts • Ah yes, the twitter newspapers are all the rage! • The Internet Marketing Profs group in LinkedIn is also good • I've heard of the "Printed Blog" too. I really want to see that.
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https://www.theprintedblog.com/ Jill Konrath from our IFD webinars publishes one For the time being, I'm mainly getting tips & info from links I see other people posting. I keep reading sites like Treehugger and Mother Jones- good for keeping up on my target sector
Q2. WHO SHOULD WE BE FOLLOWING ON TWITTER? @copyblogger! @wendycholbi - she wrote an interesting article about Oingo Bongo and marketing - I love the creativity of that. @chrisguillebeau –Art of Non Conformity @joblessmuse - a big inspiration for me @theredhead @AlexFranzen is interesting to follow. IFD SPEAKERS (missing some Twitter names) @dmscott (David Meerman Scott) @MarketingProfs (Ann Handley) @copyblogger (Brian Clark) @smexaminer, @mike_stelzner (Michael Stelzner) @JasonWomack (Jason Womack) @MikeMcDerment (Mike McDerment) @jillkonrath (Jill Konrath) @pamslim (Pamela Slim) @lizstrauss (Liz Strauss) @caroljsroth (Carol Roth) @Robertbly (Bob Bly) @MariSmith (Mari Smith) @DanSchawbel (Dan Schawbel) @TheRiseToTheTop (David Siteman Garland) @steveslaunwhite (Steve Slaunwhite) @petesavage (Pete Savage) @EdGandia (Ed Gandia) @DanPoynter (Dan Poynter) @wellfedwriter (Peter Bowerman) @RemarkaBlogger (Michael Martine) Jonathan Fields @NickUsborne (Nick Usborne) Michael Huggins @RebeccaMatter (Rebecca Matter) @michelfortin (Michel Fortin) Other ideas: • Here's a suggestion - look at who your competitors/peers are following.
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I've created several lists on Twitter (most are private). I scan each at least once a day to see what that "group" of people is talking about I do have a problem with list management. I have lists, both public and private but don't look at them often. This needs to change You can also search twitter bios for industry keywords http://bit.ly/9z7lH7 With respect to Twitter, I find that I do not have much time to check it. Otherwise I end up procrastinating from work too much
Q3 SOCIAL MEDIA MARKETING QUESTION--HOW DO YOU BID IF CLIENT WANTS 2000 FOLLOWERS? • You can get 10000 followers if you want to. What you should be shooting for is conversations. That's the metric for Twitter • People that want a high number of followers just don't 'get' Twitter. • So you switch it and bid on conversations? • How about bidding on time and level of involvement? • IMO yes.Conversations with real people..say how many times the brand has come up in tweets when you search. Tweets by real people WAYS TO GET TRAINING • Best bet is to look for articles that feature examples • If you're looking for help with Twitter the #140Conf workshops are awesome. One-day, held around the country • There are local business seminars in my city - if you google it, I am sure there will be some info that comes up as well FACEBOOK • I think for FB pages I will keep on checking social media examiner. They have nice FB pages • Blogs and articles also are a source for FB pages. • I'm trying to find examples of well-done FB pages for some case studies - need to find a way to search for them • I've been looking at FB fan pg examples lately. http://www.slideshare.net/jeffreylcohen/10-examples-of-b2b-facebook-fanpages • Hit social media examiner for that • FB lets you create business pages and assign admins to them. I use my personal login, but can manage many business pages. • You can create business or fan page and no one who joins it would know it was you administering. Totally separate. • I have people who like my page but are not my friends. So they can't see my personal info. Your personal and fan pages are separate • I manage my business page, but I use my personal acct. to like and follow things. • @RedStepchild You could set up a separate business page as an individual, but FB frowns on that.
Hubspot has an eBook on Successful FB pages
GOALS FOR THIS WEEK • Continue to focus on work during work hours - and leave time for leisure • Continue with developing continued contact program for prospects (made some progress on it this week) & another newsletter • Outline a basic "How to use Twitter" for a group of tourism merchants, work on blog • Keep working on "free report" I want to offer on my website. So behind on that. • Get more jobs. I'm open for more projects! • Build/update my prospects list. • Finish on a client website rewrite. I have a target of 100 hours for the project THIS WEEK’S PARTICIPANTS (let me know if I missed someone) @LarisaRedins – freelance editor/writer (copywriting/technical/articles), reserarcher @DaphneDrescher – virtual/freelance paralegal @CygnetUpdates @Shiny_Ideas – editing and web writing @bhas @nightwriter @HopeJoy @derekmantzdsgn – graphic and web designer and more @JacquelinPeters - copywriter @redstepchild- graphic designer & illustrator @busybee_VA – virtual assistant @cmandigital ADDITIONAL RESOURCES 2010 Social Media Marketing Industry Report (@mike_stelzner) http://bit.ly/SMMIR Kick ass social media report from Hubspot which showed which industry is favoured on which internet channel (including socmed) Virtual Assistant Podcast. http://www.virtualassistantpodcast.com Fiverr.com offers some cool stuff (marketing, design help etc) for $5 Hubspot is awesome. So is Marketing Sherpa.They have tons of free ebooks and resources Chris Brogan's app - Awesome resource. Check out this flowchart - http://www.bhaskars.net/hire-me/