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在這手指比眼快 眼比腦快的世界 最後留下什麼? Flash! What else is left?


速度 深度 距離 Speed Depth Distance


“ It’s not because who I am but how I view the world as Cybill Hsieh! ” 不是因為我是誰 而是我用看這個世界的角度 去成為 謝蕙宇!

+886-7-241-8941 +886-975-576-585 twcybill.hsieh@gmail.com


Experience May, 2019 - Current/ NKNU Science Center - Project Manager Science education event management, Communication bridge June, 2018 - April, 2019/ NSTM x ITRI - Project Assistant Exhibition operation, Marketing planning, Supervise guides, Communication bridge Mar., 2017- April, 2018/ BOURNS Asia Pacific Inc. - MARCOM Officer Asia pacific exhibition & event management, PR, Communication bridge Apr., 2014- May, 2015/ YunTech Graduate Design Exhibition - General Coordinator Organized & Curated exhibitions , spokeperson of college of design

Education Sep., 2015- Sep., 2016/ Master’s Degree in Design Management Lancaster University, UK Sep., 2011- Jun., 2015/ Bachelor’s Degree in Creative Design National Yunlin University of Science and Technology, Yunlin, Taiwan

Language Fluent in Chinese, Taiwanese , English

Computer Skills

Hobbies

Illustrator, Photoshop, Corel Draw,

By transportation or On foot,

Power Director , Word, Excel and PowerPoint

Observed, Listening, Discuss, Music, Cook


The portfolio will focus on all those footprints in brain of each project. Let’s race, dive and flow with it!


1. Design Management - Campus APP improve - Current health care system improve - B2B Brand communication

2. Marketing & Branding - Museum : Innovating a better future - BENI BEAR re-branding project : THE BENI - HU-WEI sugar factory : Creative marketing plan

3. Project Management - Exhibition management & Science educational event engage - MARCOM : PR, international exhibition holding, events engage - Graduated Exhibition curate


1. Design Management


Project 1

How can design help Lancaster in an emergency?

2015

Keywords : - User experience - User behavior - Extreme interview - APP improve My role in the project : - Entrypoint pick out - Observe APP using experience - Card sorting workshop design - Key ďŹ ndings narrow down - Visalize the data & report

Scan ME!: )

Final Report


Project 2

Design of Sustainable Service-Oriented Solutions

Problems Area

Keywords : - Sustainable service - Mindmapping - Design thinking - Health care - Open resources My role in the project : - Brainstorming & Narrow down - Mindmapping - Current situation survey

Insuffi

2016

Outstandingly poor at preventing ill health

Scan ME!: )

No effective evaluation system People lose faith Presentation

Not available 24 h

Nurses have diffic finding jobs

New System & Element analysis

Sustainable elem

Maintenance

Support Groups Website Families

Open Hospital Resources

Telephone

Education

Social Care

Education in Nur

Community

Do no harm to

Patients 24 Hrs Service

Face 2 Face

Physical Therapy

Private Nurse

Opport

Recommendatio

Check Ups

Developmen


Low funding

Difficulty in joining the community

Not clear Who pays

fficient facilities Short-staffed

Spiritual Some patients cannot take care themselves

Finance Problems Physical Patients

Hospitals

Poor level

Appointments take too long

Health care

Go to hospitals frequently

NHS

Waiting time Poor emergency line

hrs

GP &nurses

culty

Access Patients’ families

Carers

Not qualified to give sufficient care Give up jobs to look after patients

ment of the New Service

e

Confidence in the future New Control Measures

Responsibility to Change Willingness to Change

rsing Programs

Safety

Social

Ecology Climate Change

o future generations

tunities for health care

ons for future Research

nt

Holism

Environment

Personal Economy

Adapt to new Protocols & Strategies

Environmental Impact Environmental Awareness

National & International Collaborations


Project 3

B2B Brand communication : How the brand design development proccess can enable small B2Bs to strengthen their brands? 2016 Keywords : - Branding - Communication - Brand communication - Small B2B - Business market - Internal - External

employee

leade

Inte

Exte

What About You & Me?

What About You? What Are You? Who Are You? Now Past

Firm Scale

Five Brand Principles Research Start

AUG.

APR.

Final Design

Data Collection & Analysis Ethical Concerns

Literature Review Online Surveys

JUL.

Semi- structuredInterview

Case Studies

Desk & Library Research Idea Generation

JUN.

MAY


Brand Consultant

employee

leader

Internal

Business

External ·Brand positioning ·Company mission ·Brand value ·How the value is associated

er

ernal

B2B stakeholders

ernal

Key Findings : - Establish the company first, then define an appropriate brand - position strategy. - Communicate company innovation and expertise attributes. - The importance of internal and external brand communication. - Consistency, clarity and continuity is an imperative.

Scan ME!: )

Report Briefing


2. Marketing & Branding


Project 1

INNOVATING A BETTER FUTURE 2018-2019

Keyword : - Science & Technology education - Interact exhibition - Innovative thinking - Audience loyalty build - Brand communication - Marketing strategy


My role in the project : - Communication bridge between each touchpoint - Monitor audience feedback - Marketing plan build and done - Crew management Scan ME!: )

Scan ME!: )

Project BrieďŹ ng

OďŹƒcial Web


Project 2

THE BENI “Keep ECO and be a Benier” 2013

Keyword : - CIS - Re-branding - Storytelling - ECO concept advocate My role in the project : - Character development - Scripting - Presentation

Scan ME!: )

THE BENI AD


Project 3

Creative Marketing Competition 2013

Keyword : - Creative marketing - Community activation - Storytelling - Integral design - Brand communication - Marketing strategy

My role in the project : - Market segment analysis - Field research - Brainstorming - Ideas narrow down - Storytelling & Scripting - Presentation

ကࡷဦ३΍‫ۍ‬۵Њѣࢨ̳Φ! ബཥബ཰ύЈǵᢀӀᓓਓύЈǵ಍ीᒌ၌ύЈ

ᝡᖻጓဦǺ!!!!!!!!!!!!!)ЬᒤൂՏ༤ቪ)

3124 Б઼̂૞ੰ७Ћထ྿ˠ! Ć౹ຍҖዚᚮᔈ! ! !

Ћထ३! Ğ‫ࢱࢬދ‬ğ! ⻴⮩湷層嗽

Ɉ澹≈䳬⇍炷㑯ᶨ炸 烉 ˎ冢ᷕ㔯⊾∝シ䓊㤕⚺⋨ ˎ嗶⯦灑⺈ ˎ悝㓧⌂䈑棐 Ɉ⛀昲ㆸ⒉炷旸 3~6 Ṣ(⏓)炸烉

謝蕙宇 王藝臻 陳翊綺 陳瑩瑜 Ɉ㊯⮶澂ⷓ炷旸 1~2 Ṣ(⏓)炸烉

何肇喜 蔡佳靜

ᚮᔈበཱིĈ!!!!! !!!! !ĞϤ͹ᏱಏҜ๱ᆷğ! ͹ᏱಏҜĈကࡷဦ३΍‫ۍ‬۵Њѣࢨ̳Φ!


Ḵˣẩ∫䚖㧁㳩䦳⚾

概 念 思 考

開駛了!尋著蔗香探險去

--------------------------------------------------------------------------------------------------------------------------以虎尾糖廠為中心的虎尾文化生活圈 資 料 分 析

社區文化 農業特色 傳統技藝

歷史傳承 糖廠 布袋戲

樂活生活 自然美景 虎尾魅力商圈

---------------------------------------------------------------------------------------------------------------------------

活 動 規 劃

開彩了

開駛了

開竅了!

開駛了!

魅力社區創意

追逐糖廠五分

點子比賽

開拍了

開拍了! 與蔗寶一起記

開彩了! 16 條街道百步 彩繪

開賣了!

錄虎尾風景

社區市集

--------------------------------------------------------------------------------------------------------------------------行 銷 策 略

與公家單位合作 產學合作 市府合作

創意加值 主視覺設計 創意商品設計

多元推廣 宣傳短片 FB 粉絲團宣傳 開幕媒體聯訪

2


3. Project Management


2018 NSTM Exhibit Division - Project Assistance - Exhibition Operation - Marketing Strategy - Science & Educational events holding

2019 NKNU Science Center - Pro - South Taiwan elementary & jun - “Inquiry and Practice� new cour - Website mantain & Achivement


oject Manager nior high school events holding rse outline implement t report produce

Takeaway : - Urban-rural & Rich-poor gap - Learning resourse is still too far for public - People are more intrested in visualized things - Friction or control?


2017 BOURNS Asia Pacific Inc. - MARCOM Officer - Asia exhibition, press conference, seminar holding - PR maintain & build - Press & E-news translate and releases - AD program execute & data tracking - Official website management - Marketing material qulity control, produce and deliver - External & internal brand communication


Takeaway : - Position & mind-setting transfer from designer to business person - To achieve a more complete project, be brave to fix, cut, twist by the last minute - People ususally know “what” but seldom understand “why & how” - Friction or control?

Official Web


2013-2015 College event & exhibition holding projects - 2013 Senior & Vocational High School Creative Design Camp / General Coordinator - 2013 College Party / Event planner - 2014 Final Performance / Curator - 2015 Graduation Project of DEPT. of Creative Design / Curator - 2015 Graduation Project of College of Design / Curator


Takeaway : - A efficient communication starts from listening and understanding - Always look back or clarify the motivation in whole process - Taking care of details but don’t get lost in big pictire - If it’s not HOLY YES, it’s no. - TEAMWORK! TEAMWORK! TEAMWORK!


“Speed, depth and distance” should be redefined in this overflowed world; somehow it’s hard to be described in particular way. “Tape or streaming? Get to know or familiar with? Alienate or approch?” Don’t leave alone the sign during process when the world rush into the future.

身處這個滿溢的世界 「速度、深度、距離」 三者就像是被丟進平行時空,需要被重新定義或不再能被定義 「卡帶還是串流?略懂還是專家?疏離還是靠近?」 當世界全速向未來衝去,別忘了行經的痕跡。


Cybill Hsieh / 謝蕙宇 +886-7-241-8941 +886-975-576-585 twcybill.hsieh@gmail.com


Profile for Cybill Hsieh

Cybill Hsieh Portfolio 2019ver.  

Flash! What else is left? “Speed, Depth, Distance”

Cybill Hsieh Portfolio 2019ver.  

Flash! What else is left? “Speed, Depth, Distance”

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