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H

o an gertw

Hangertwo

H

an gertwo

Hangertwo


“ Concept sketch -- hanger �

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an gertwo

Hangertwo


Simple shape with Funtion

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an gertwo

Hangertwo


“Concept : a range of design� Problem

identification .

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an gertwo

Hangertwo


H

an gertwo

Hangertwo


you can use it for your clothes, hat, and even the shoes. came up with this functional object.

Target audience:

Fashion, retail and other household and commercial applications. Help users keep their stuffs neat and tidy while creating an appealing display. Instead of purchasing different types of specialty hangers

H

an gertwo

Hangertwo


“ Mock-ups � MATERIAL: Clay

In this stage, I am thinking the hooks can be change, so I use the bolt and nut to connect each others.

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an gertwo

Hangertwo


Product Development

MATERIAL: Blue foam

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an gertwo

Hangertwo


MATERIAL: Blue foam

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an gertwo

Hangertwo


Bought the material which called “plastic make� to make the hanger.

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an gertwo

Hangertwo


Trying to use the mock up to test the hanger is it strong enough in order to carry those stuffs.

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an gertwo

Hangertwo


These are manufactured from CNC cut

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an gertwo

Hangertwo


Using the CNC cut to cut the hanger.

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an gertwo

Hangertwo


“

Logo design�

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an gertwo

Hangertwo H

o an gertw

Hangertwo

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an gertwo

Hangertwo


Packaging�

Made in Melbourne Australia

Plywood Each hook holds up to 4kg in weight (8.8lb)

Hangertwo H

an gertwo

“

Utilitarian / Hanger

Hangertwo can be put in different pos ition to meet different usa ge

One piece measure appro x 23 x 29 cm

H

an gertwo

Hangertwo


Hangertwo H

an gertwo

Made in Melbourne Australia

Plywood Each hook holds up to 4kg in weight (8.8lb)

Hangertwo H

an gertwo

Utilitarian / Hanger

Hangert w o ca n be pu t in different position meet different us to age

One piece measure appr ox 23 x 29 cm


H

o an gertw

Hangertwo

H

an gertwo

Hangertwo


Utilitarian / Hanger

H

an gertwo

Hangertwo


“ Product marketing ”

Product marketing deals with the first of the “7P”’s of marketing, which are Product, Pricing, Place, Promotion, Packaging, Positioning & People.

Marketing with full color hangers. The more eye-catching and visually appealing your hanger design, the greater the chance it will get read. Reworking a really useful twist into an old theme, the hanger looks even more useful than the original.

Utilitarian feature :

It can be put in different position to meet different usage.

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an gertwo

Hangertwo


Hanger Planning

Hanger Management

Hanger Marketing

Hanger Efficiency

Market Requirements

Business Case

Marketing Plan

Meeting Rules

Use Cases

Competitive Analysis

Company Profile

Decision Guidelines

Feature Matrix

Product Comparison

Product Backgrounder

Performance Reviews

Product Poadmap

Product Positioning

Launch Plan

Pricing Models

Unique Selling Proposition

Win / Lose Analysis

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an gertwo

Hangertwo


Existing Markets

Existing Products Market Penetration

Product Development

Diversification

New Markets

Market Development

New Products

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an gertwo

Hangertwo


“ Pricing” “ Costs of production ” 1. Plywood 17mm (600mm X1200mm) : $42.5 aus Can cut 3 piece of hanger : $ 14.16 aus

2. 2 bottle of Colour : $4 aus 3. High gloss varnish : $ 11 aus 4. Cardboard for packaging : $ 1.68 aus

“ Pricing” of the hanger ” $25 aus

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an gertwo

Hangertwo


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o an gertw

Hangertwo

H

an gertwo

Hangertwo


Hangertwo / iok san wong