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Grap 2304 cybercraft

PENCIL

Name: Jeany Liong Student No : s3297982 Tutor: Nigel Brockbank Malte Wagenfeld Due Date: 24 October 2012


“PENCIL by JEANY” ‘by Jeany’ is creation of Jeany Liong, an industrial design student from Royal Melbourne Institute of Technology. ‘Pencil’ is inspired by colours and craft intimacy.Everyday object should be playful and be given different perspective of usage. ‘Pencil’ is a collection of necklace made with high quality sterling silver chain and hand painted pendants. Craft intimacy in Pencil and Pixel


Table of Contents Target Market Inspiration Final Product Sketches Ideation Construction The Process Testing on Material Laser Cutting The Illustrator File Post Laser Cutting Assembling Photography Colour Palate Visuals Packaging Name Card Display Layout Cost and Price Notes

1 2 3-7 8 9 - 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 - 27


Target Market Women (13 – 70 years old) Craft market enthusiast

1


Inspiration

2


PENCIL Final Product

3


PENCIL

4


PENCIL

5


PENCIL

6


PENCIL

7


Sketches

8


Ideation

Wall Decoration

9


Ideation

Accesories

10


Construction Program: Illustrator & Photoshop Material: 4mm Plywood Manufacturing: Laser cutting Finishing: Shellac coat and Paint Additional: Sterling silver chain

11


The Process

12


Testing on Materials Using real colour pencils are a time consuming and frustrating, as I could not get the perfect and consistent cut. Initially, I want to machine saw coloured pencils and assemble them later. The size of the pencils is just too tiny for heavy machining. Since the main aim for Cybercraft class is to implement industrial machinery into the process of craft manufacturing, I decided that laser cutting would be the best solution. Also I am aiming for a polished finish, this method of production is not reliable and risky.

13


Laser Cutting Testing out a 3mm MDF for laser cutting with the files that I have done in illustrator. I set the laser cut machine to etch the detail of the colour pencils and it is time consuming. Further more, when I try to paint on them, I found it hard to spread the paint evenly. I also found that the MDF have burn cuts that are unappealing. I set the laser cut machine to etch the detail of the colour pencils and it is time consuming. Further more, when I try to paint on them, I found it hard to spread the paint evenly. I also found that the MDF have burn cuts that are unappealing. Therefore, painting on the surface that is not etched by the machine is easier. Painting is time consuming, because I have used many colours on individual product. Even though time is heavily used up in the process, I am prioritizing on the aesthetic of colour in my finish product.

14


The Illustrator File Even thought the process of laser cutting is simple and direct, I found there are many minute problems that could change the outcome of my product. One of the problems that I found is the burn cut of the laser. My material is 4mm plywood and size is a problem. The illustrator file cannot let me justify on how small I can go with cutting the materials. Since the size of the product is small, I found that the burn edge of the main problem. The holes that I created to cut made the smaller pieces brittle and easy to chip off.

The details of the pendants are vector lines, which I choose over etching. It gives me the detail I want but It just makes the edge of the pendant brittle and breaks off easily even with care handling. To me, this is considered as failed product. With that I eliminates vector lines that touch the edge of the pendant and put tolerance around it. The gap between the details and the cut is a better solution and the outcome is more satisfying and success.

15


Post Laser Cutting Shellac

There is a step for me to separate the clean pendants and the fail ones. The next process is to paint them. I test out the pieces with shellac by brushing them evenly. After comparing the pieces with and without the shellac, I decided to go with shellac. The wood colour is just more contrast and aesthetically better.

Painting

Painting the pieces are time consuming and lots of handling and caring to apply and even and smooth paint.

16


Assembling I have made layouts of how the necklace should look like prior to assembling as I could just refer hack and forth to the design. I am aiming for a clean and high quality necklaces and the chains are made from silver for daily wear.

17


Photography Photography of the final product is essential. I would display them nicely as to give the product more value. I will even do a photoshoot of the necklace with human model.

18


Colour Palate

Product

Packaging & Name Card

19


Visuals I have also made illustrator layout and patter to accompany with my products. I made sure that the visuals are related with the theme of the final product.

20


Packaging Packaging will consist of a simple box that is hand wrapped paper print of the visual designs.

21


Name Card Packaging will consist of a simple box that is hand wrapped paper print of the visual designs.

22


Display Layout

180 cm

Location

75 cm

Date: 1 December 2012

180 x 75 cm

23


Cost of Material

Cost and Price The expected price range of each finish product should be $50 and under.

Necklace Playwood Sterling Silver Chain Extension Chain Jump Ring 4mm Jump Ring 6mm Clasp Packaging Craft Cardboard Jewellery Box Print Additional Shellac Varnish Paint Neck Stand Display Clear Top Coat Labour

$10 (1200 x 600) $22 / metre $3 / each $1 / each $1.50 / each $3.75 /each

$0.95 / each $3 / box

$3 $10 $50 $18 ~ Hours

Cost of each necklace Approximately $30 - $40

24


Notes Definition of Craft

25


Notes Materiality

24


Notes How to attend to customers in a craft market environement

27


Fin


PENCIL by.jeany