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10 things you should know about

Generation Z


This article was originally published at on May 11. Thom S. Rainer serves as president and CEO of LifeWay Christian Resources. Among his greatest joys are his family: his wife Nellie Jo; three . Gen Zers prefer personal sons, Sam, Art, and Jess; and . Gen Z is and will be in church contact. Yes, they are fully seven grandchildren. Dr. Rainmore regularly. I read one er can be found on Twitter @ study by Joan Hope that noted a immersed in the Internet and so- ThomRainer and at facebook. big spike in church attendance by cial media, but they really want to com/Thom.S.Rainer Gen Z. My anecdotal observa- have personal interaction. Perhaps tions confirm an increase in Gen it is because of the Internet and soZers church attendance, but I was cial media that they desire personsurprised by the magnitude of the al interaction. increase in Hope’s study. We will need to monitor this behavioral The trends are early. The demopattern closely. graphics are breathtaking. And the pact of a weak jobs economy.

. Rapid change is normative for Gen Z. None of us could have . Gen Z will be highly entrepreneurial. They have learned imagined the Internet of Things or from their parents that you cannot wearable technology or many othtrust an employer to take care of er technological trends. They are you. It is best to create your own normative for Gen Z. This generation is accustomed to rapid change. job.




signs are, to a large extent, hopeful. | 21

The Christian Pulse May 2016  

The latest issue of The Christian Pulse is out now. Featuring articles on Political Correctness Gone Mad, How to Talk About God Without Bein...

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