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Spring/Summer 2013 Women Lookbook


OUR MISSION:

TO BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE* IN THE WORLD *IF YOU HAVE A BODY, YOU ARE AN ATHLETE


Index Brand Information................................................................. 4 Shooting Settings................................................................... 5 Inspiration............................................................................... 8 The Collection......................................................................... 9 Nike--WordPress................................................................... 26 Sources/References............................................................ 30

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Brand Information Nike is the world’s leading maker of athletic shoes, equipment and apparel. Nike products cover a broad range of sports including basketball, football, golf, running and soccer. Nike is one of the most-heavily advertised and best known brands in the world. Nike has signed exclusive marketing deals with some of the world’s top athletes -- including Tiger Woods, Michael Vick and LeBron James -- to promote its products. In April, Nike became the exclusive maker of jerseys for the NFL. The company designed new uniforms for all 32 teams debuting this fall. Wholly-owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. North America revenue for the Nike brand generated 51% of total revenue. N i k e directly or indirectly employs nearly one million people. Nike headquarters in Beaverton comprises 17 buildings on 178 acres. Each building is named after an athlete who is key to Nike’s growth over the years including soccer star Mia Hamm, baseball great Nolan Ryan, tennis star Pete Sampras and cyclist Lance Armstrong. Nike has 363 stores in the U.S. including Cole Haan, Converse and Hurley stores. There are 393 stores internationally.

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Shooting Settings Photographer: Chris Hornbecker Chis Hornbecker is a professional photographer who shoots sports, portraiture and fashion photography for advertising, editorial and directly for clients. He is specialist in portraiture and sports action, lighting and digital. Chris Hornbecker older work with Nike

Location: Barcelona The shooting for the collection is done in a studio owned by the Shooting Photo Agency. The Shooting Photo Agency is a professional photo and video agency, based in Barcelona 5

Studio drawing


Model: Vanessa James Vanessa James is a French-British pair skater. With partner Morgan Ciprès, she is the 2012 Nebelhorn Trophy bronze medalist and 2013 French national champion. She wll be the main model for the brand shooting of the new collection.

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Make Up Artist: Vicente Oviedo Vicente Oviedo: International Make up Artist based in Madrid. The make up for the shootting will be minimal and simple for a natural look.

Right and left: older works 7


Inspiration

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Innovative design and performance combine in Nike’s collection. The look and appearence is very natural and sophisticated. The garments of the collection are made with good and specific quality depending on the function and the design of the item. The jackets are made with a very light material to let the athlete perform their training with a better comfort since there is less weight and with an innovative and in trend design. The shoes are also designed with this same concept, made with a lighter material for a better performance on the field. The collection is powerful in colours meanwhile the main colours are grey and black, but there are a lot of flashy colours on sneakers, t-shirts, jumpers and jackets. The collection is based on better quality products for a more enjoyable and better performance while training with comfortable and fashionable designed garments.

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The Collection


Jacket: SS4321, Top: SS5432, Pants: SS6543, Shoes: 776543


Jacket: SS4300, Top: SS5772, Pants: SS9843, Shoes: 755543


Jacket: SS4300, Top: SS8732, Pants: SS6213, Shoes: 776511, Bag: SS34756


Jacket: SS1221, Top: SS3432, Pants: SS9043, Shoes: 686543


Hat: SS9331, Top: SS6332, Pants: SS6083, Shoes: 695243


Right: SS790543, Left: SS587941


Jacket: SS9871, Top: SS6532, Pants: SS6999, Shoes: SS 183543


T-Shirt: SS45763, Shorts: SS87695


Right: SS9331, Left: SS6599


Right: SS8031, Left: SS47689


Jacket: SS7871, Sweater: SS6009, Pants: SS8964, Shoes: SS4468


Jacket: SS8099, Top: SS6756, Shorts: SS8554, Shoes: SS4078, Socks: SS67001


Top: SS7091, Pants: SS5064, Shoes: SS3668


Jacket: SS93758, Top: SS6847, Pants: SS6784, Shoes: SS95739


WordPress: niketrust.wordpress.com

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MINISITE:

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Sourcing/References Page 1: http://logotipate.blogspot.com.es/2012/07/logo-nike.html Page 2:http://nikeinc.com/pages/about-nike-inc Page 4: nikeinc.com

http://nyjobsource.com/nike.html Page5: photographer: http://hornbeckerphoto.com location:http://shooting.photoshelter.com/about/ Pahe 6: http://www.isuresults.com/bios/isufs00013733.htm http://www.bet.com/topics/v/vanessa-james.html Page 7: http://www.facebook.com/pages/Vicente-Oviedo-Make-up-Artist/244886325562790 Page 8: http://technorati.com/lifestyle/article/running-to-lose-weight/ http://www.kicksonfire.com/2008/04/12/nike-wmns-air-force-1-high-qk-color-pack/ http://fruit-only.blogspot.com.es/2011/11/benefits-of-fruit-based-on-color.html http://trade.indiamart.com/details.mp?offer=3052304888 http://www.eightsandweights.com/2010/05/for-runner-in-you.html Page 9: nike.com From page 10 to 23: nike.com Pages 24,25,26, 27: niketrust.wordpress.com Page 30/last page: http://logotipate.blogspot.com.es/2012/07/logo-nike.html ISSUU: http://issuu.com/cwk4_nike/docs/ariana_tarrado_cwk4_comp.tools2_nike_interactive_

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Module: Representation Techniques 2 Module level: 5 Course: Computer Tools 2 Teacher: Nicolas Gordon CWK4 Ariana Tarrado Ribes



CWK4-Brief