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T HEBRI E F : T OT AK EAS UP E RMARK E Tʻ BAS I Cʼ RANGEANDRE BRANDANDDE L I VE RI T E MSOFP ACK AGI NG. T HI SWASDONEASP ARTOFACOL L ABORAT I VEBRI E FWI T HE L L I ST HYNNE . T HEAI M WAST OS HOW T HATP RODUCT SWHI CHAREL OWE RI NP RI CE , DONOTHAVET OME ANL OWE RI NQUAL I T Y . WECHOS ET OT AK EAS DAS MART P RI CERANGEAND RE BRANDI TI NT OAS DAʻ NE CE S S I T I E S ʼ . T HI SI SAL L OWI NGT HECUS T OME RST OF OCUSL E S SONT HECHE APP RI CEANDMOREONT HEF ACTT HATMANYF OODP RODUCT S ARENE CE S S ARYI NE VE RYDAYL I F E . WEGAVET HEP ACK AGI NGARE F RE S HI NGYE TS I MP L I S T I CL OOKWI T HT HEUS EOFS I MP L ET YP OGRAP HY . E ACHP RODUCTI SMAK I NGA S T AT E ME NTABOUTT HENUT RI T I ONALV AL UE SOFT HECONT E NT SI NS I DET OS HOW T HATT HE REI SNOT HI NGWRONGWI T HT HE S EL OWE RP RI CE DP RODUCT S .

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WECHOS ET ORE DE S I GNT HEP ACK AGI NGOF5 P RODUCT SE ACH. T HEWAYI NWHI CHWEDE CI DE D ONWHATT HE YWOUL DBEWASBYS UBS T RAT EOF T HEP ACK AGI NG. WECHOS EE ACHP RODUCTF ROM T HECAT E GORI E SOF : GL AS S , T I N, CARD/ P AP E R, P L AS T I CANDCE L L OP HANE .

WEWANT E DT OS HOW CUS T OME RSBUYI NGT HEP RODUCTE XACT L YWHATT HE YARE GE T T I NGWI T HNOT HI NGT OBEHI DDE N. WEDE CI DE DT HEMAJ ORI T YOFT HEP ACK AGI NG WOUL DBES E E T HROUGHWI T HP RI NT E DCL E ARS T I CK YL ABE L S . P RODUCT SWHI CH COUL DNOTBECONT AI NE DI NS E E T HROUGHP ACK AGI NG( S UCHAST HET I N) HAVEA P RI NT E DI MAGEOFT HECONT E NT SONT HEL ABE LT OF OL L OW T HET HE MEOFT HE P RODUCTI SWHATI TI SHATT HEP RODUCT SAREWHATT HE YARE .

ABOVES HOWST HE5I NDI VI DUAL P RODUCT SI DE S I GNE DAND CRE AT E DT HEL ABE L SF OR, AND AT OT EBAGI DE S I GNE DWHI CH CUS T OME RSCANP URCHAS ET O CARRYHOMET HE I RS HOP PI NGI N.

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ABOVE : T HE5I NDI VI DUALP RODUCT SDE S I GNE DANDCRE AT E DASMYP ARTOFT HECOL L ABORAT I ON.

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ABOVE : CL OS EUPS HOT SOFMOREOFT HEP RODUCT S .

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ABOVE : S T OREBANNE RANDMOCKUP

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