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Kitchen Exclusives by

CHARLOTTE WARREN OUGD303 BRIEF 5 - WAITROSE BOARD 1/7


KITCHEN EXCLUSIVES BY WAITROSE The Brief: To create a range of food products and packaging to be sold in Waitrose. The focus of the brief is to package products which are commonly left out on kitchen qw so therefore the function of the packaging is to be visually appealing and re-usable.

CHARLOTTE WARREN OUGD303 BRIEF 5 - WAITROSE BOARD 2/7


ABOVE: Tea, coffee and sugar jars. The hang tags contain information about where the products are sourced and standard information about usage and ingredients.

CHARLOTTE WARREN OUGD303 BRIEF 5 - WAITROSE BOARD 3/7


ABOVE: Herb and spice pots. The hang tags contain ingredients and suggestions of how the herbs and spices can be used in dishes. The spices can be bought individually or as a set which come inside a re-usable hessian bag.

CHARLOTTE WARREN OUGD303 BRIEF 5 - WAITROSE BOARD 4/7


ABOVE: Pasta jars which are designed to be refilled and used again. Ingredients, cooking instructions and nutritional information feature inside the hang tags.

CHARLOTTE WARREN OUGD303 BRIEF 5 - WAITROSE BOARD 5/7


ABOVE: Olive oil and balsamic vinegar. Hang tags contain ingredients and information about where the products are sourced.

CHARLOTTE WARREN OUGD303 BRIEF 5 - WAITROSE BOARD 6/7


ABOVE: The Kitchen Exclusives range expands further into homeware items. Above shows how the pattern designs are applied to textiles such as tea towels, oven gloves and other items such as mugs.

CHARLOTTE WARREN OUGD303 BRIEF 5 - WAITROSE BOARD 7/7

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