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MAY 2017

THE Lifestyle Magazine for Custom Vehicle & Music Enthusiasts



Contents... DEAN GUITARS Announcement of New CEO


NAMM: News And Happenings At This Years Convention


NAMM ARITST INTERVIEW: Catching Up with Doyle


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NAMMJAM 2017 Show Review By Andrew Fairchild


NAMM ARTIST INTERVIEW Catching Up With September Mourning


Order in the Chaos: Tone Is More Than Just What Is In Your Head HAIR TRIGGER: a Comic from Anthony Hitaffer

Jamie Paullus Jamie Paullus continues to WOW our readers with the BEST Spokane has to offer - this month: music greats DURAN DURAN AND BREAKING BENJAMIN

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Sherry Keith Mystic Photography brings us exclusive show footage from NAMMJAM 2017. Page 20

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ELLIOTT RUBINSON, long-time CEO of ARMADILLO ENTERPRISES (DEAN GUITARS, LUNA GUITARS and DDRUM PERCUSSION) passed away on Monday, February 6th. On behalf of the family, his son, EVAN RUBINSON, issues the following statement:

I write this to all with a heavy heart, because as you know, my father is no longer here to be able to read this. Elliott Rubinson was best known as a businessman and musician to most, however, he was much more than just these two things. Elliott was a husband, a father, a mentor, a friend, a role model and an inspiration. His presence was uplifting and motivating wherever he was, throughout whatever tasks he undertook. Tragically, at the age of 62 years old, Elliott “Dean” Rubinson, lost a valiant, 15-month battle with a highly aggressive form of brain cancer. Even though many of us close to him have been preparing ourselves for the possibility that this moment could occur, it makes the situation no less difficult to come to terms with. I love my father, as I know many of you do as well.

Our family will be hosting a celebration of life party at a later date (TBD) which will be invite only to include some of my father's closest and most long-standing friends, family and fellow musicians. Announcements and information will be disseminated in the coming week regarding this upcoming event. Those desiring to send flowers or cards may direct those to the Armadillo Enterprises Headquarters at 4924 W Waters Avenue, Tampa, FL 33634. Please send monetary gifts and donations to the Preston Robert Tisch Brain Tumor Center, on behalf of Elliott Rubinson and the Rubinson family.

I ask that you respect the family’s privacy during the grieving process and allow us to find peace, tranquility and solace, without ancillary stresses.

ARMADILLO ENTERPRISES NAMES EVAN RUBINSON AS NEW CEO : To those who may be uninformed or uncertain as to the future of Armadillo Enterprises, please read the previously-issued press release distributed three months ago which announced that Elliott Rubinson handed the reigns of the Company to Evan Rubinson. "I am greatly honored to have the privilege of carrying on my father’s great legacy and augmenting the success and recognition of our three brands – Dean Guitars, Luna Guitars, and ddrum Percussion. Thank you all for being loyal fans and supporters of not only Armadillo Enterprises, but of my father, and of our family. Nothing would be possible without each and everyone of you.", stated Evan Rubinson

Global Music Products Industry Gathers and ble, reliable platform for growth, both in business Builds Firm Foundation for the Future at The and in professional development, as well as in solidarity to share our common vision in creating a 2017 NAMM Show world of more music makers.” -New products, personalized education and special events create community, innovation and opportunityA Firm Foundation: Community, Innovation, and Opportunity CARLSBAD, Calif. – January 23, 2017 - The world’s music products industry gathered in Anaheim, California last week for the annual NAMM Show, and with it, the symphonic harmonies of the industry could be heard echoing across the campus of the Anaheim Convention Center. Held January 19-22, globe-spanning members of the National Association of Music Merchants joined together to create a firm foundation for the music products industry to make new connections, reaffirm relationships, create and establish new business opportunities, experience world-class education, and build on the energy and enthusiasm shared by passionate, established, and entrepreneurial exhibiting brands, registrants, and artists.

The creative and entrepreneurial spirit of the music products industry was on display among the 7,000 brands and record 1,779 exhibiting companies found across the robust show floor where meaningful connections were made. “NAMM is the single greatest spot to get in touch with the people we need to connect with and show them the products that matter,” shared Paul Nunn, of Ultimate Support.

The 3% increase in exhibiting companies is a direct reflection of the expanded capabilities, innovations, and new ways in which people – and companies – are making music today. This trend was also demonstrated in new exhibiting brands, which accounted for a growth of 2% over last “The NAMM Show gathers our industry as a year. global community, which in turn drives opportunity,” said Joe Lamond, NAMM President and CEO. “This event once again proved to be a sta- For many, the energy was palpable and provided a wealth of opportunities to set products before an

international stage of artists, media, and attendees. “It’s truly a world stage; media is here, musicians are here; it’s one-stop-shopping for us as far as exposure,” commented Saul Koll, Koll Guitar Company. Alex Auxier, at Orange Amps echoed that sentiment: “NAMM is the only place in the world where all the distributors and dealers come together, so we get a huge chunk of business done every year here and it gives us a strong way to kick off the year.” Richard McDonald of Fender Musical Instruments Co. affirmed, “The NAMM show is extraordinarily important and it has grown over the years to really become the global show for our industry.” Of note, international registrants turned out in force, as demonstrated by a growing international pavilion area and in total, representation from 125 countries and 17,964 registrants - a 13% increase over 2016. For multi-national companies, the show provides a central gathering place: “It’s an international showcase for our products and it sets the bar for the rest of the world,” said Stephen Schmidt of Casio. “We have divisions in Brazil, Mexico, Japan, and more, and we all come to the Anaheim show to see the latest.” Michael Skinner, DANSR Inc., agreed “We are an international company and NAMM allows us the ability to address the needs of our clients and customers in one place, and having the international companies here allows us to meet and have face-to-face conversations under one roof.” As Brian Levan of Remo shared, “A huge percentage of our market and customer base comes to NAMM. We get to build partnerships… that help each other build our businesses.” Overall show registration increased, primarily the result of member company badge allocations, by 5% to 106,928 from 2016. This member-driven model created a mix of retail employees, exhibitors, media, artists and endorsees, invited guests, NAMM’s GenNext (college music students), and Music Education Day participants (school music teachers and administrators) and NAMM member buyers, who turned out in force, a direct reflection of the optimism and enthusiasm that could be felt

across the show floor. The registrants represent the vast ecosystem of those engaged in the business of making, selling and using music and sound products to achieve NAMM’s vision of creating more music makers of all ages around the world. For exhibitors like Conn-Selmer’s Renee Jones, this year’s show again proved to be the ideal platform for launching new products, and the ideal place for getting business done. “NAMM is a great opportunity for us to launch new products and get together with our dealers, both domestic and international. This has become more and more an international show, so we can use it as a place to share new information while also building the relationships that are so critical to the industry.” Ben Parker of Teton Guitars said, “The reason we always come back to NAMM is that we get to see so many people that are interested in our products, meet new dealers, and find opportunities to sell our guitars in new markets.” Craigie Zildjian shared the same sentiment: “The connections we make and the energy we feel at NAMM is nothing like any other place we go.” For both domestic and international buyers, the show continues to serve as a one-stop shop to meet with exhibitors, reaffirm relationships, and enthusiastically stock stores with products that music-makers are seeking. “We’re always on the lookout for new brands we can take into distribution, fun and unknown brands to come into the European market,” said Julien Bitoun of Woodbrass, France. “NAMM is the place to do that.” Joy Cafiero of Kala says that it’s all about the connections: “It’s the largest music trade show to be part of. We come mainly for the connections; everyone comes to one place and we can all do business together.” Tom Sumner of Yamaha echoed the positive sentiments: “Yamaha had its best NAMM show ever. The Yamaha display was packed with attendees including dealers, educators, artists and members of the press. Attendees were wowed by our booth and most of them stayed to catch individual demonstrations play with our gear and see a performance on our stage. We exceeded every goal we set for the show and

were happy to see our dealers' positive mood.”

presentations. On Friday, business expert Larry Ballin spoke on “20/20 Vision: Future Proof Your Business;” on Saturday, marketing guru, Guy KaBusiness Enhancing Opportunities wasaki inspired attendees with “The Art of InnoFrom peer-to-peer networking events and best-in- vation;” and Sunday welcomed the perennial faclass education, the show set the stage to inspire vorite "Best in Show" panel moderated by Upbeat participants over the course of the four days. Daily’s Frank Alkyer. NAMM U offered more than 50 sessions focused on transformative business know-how, leading strategies, and tips for music industry professionals The Complete Signal Chain and businesses of all sizes. Key topics included Sound, studio, and stage professionals also had website design, online and social marketing, e- their place at home with TEC Tracks. The TEC commerce, lesson programs, and more. Recogniz- sessions offered four themed days (Live Sound and ing the integration of advanced technologies in in- Lighting, Futurism, Recording, and Music Busiventory management and point of sale, the new ness) and a robust schedule of more than 75 educaNAMM Retail Tech stage offered a series of ses- tional opportunities featuring the preeminent sions on retail software, technology platforms, and names in the pro audio world, including Peter strategies for business modernization. NAMM Asher, Tom and Chris Lord-Alge, Mark Frink, the Idea Center sessions, held every half-hour during Talking Heads' Jerry Harrison, among many othshow hours, highlighted the most innovative and ers. On Saturday, journalist Mr. Bonzai and Aerproven ideas in music retail, and Retail Boot Camp osmith engineer and producer Jack Douglas disdelivered immersive training the day before the cussed the process of recording the classic Aershow started. osmith album, Toys in the Attic, and surprised the crowd with a guest panelist: Aerosmith co-founder and lead guitarist Joe Perry. Later in the evening, Each morning of the show, registrants were treated The NAMM TEC Awards celebrated the best in to inspiring business insights and key lessons professional audio and sound production, recoglearned from a variety of NAMM U Breakfast Ses- nizing Douglas with its Hall of Fame induction. sion speakers. Thursday morning’s show-opening The multi-talented actor and musician Johnny session, “Breakfast of Champions,” welcomed a Depp was on hand to present Perry with the Les panel of NAMM retail members and “Music for Paul Award. Upon receiving the award, Perry Life” award recipient and The Band co-founder, thanked his family and dedicated the award to his Robbie Robertson. The theme of the morning was manager Howard Kaufman, who recently passed innovation and Robertson shared his perspective away. After accepting the award, Perry was joined on what continues to drive him: “You are influ- by Hollywood Vampires bandmates Depp and enced by people you admire…no matter how long rock legend Alice Cooper, as well as Aerosmith you’ve been doing something, you’re still absorb- bandmate Brad Whitford in an all-star jam. ing, you’re still learning. You learn one thing and then something else comes along and it challenges you and it raises you to a new place. The challeng- For the first time, The 2017 NAMM Show-hosted es that make you want to wake-up early is one of training and certification sessions for the multithe greatest gifts of life.” A guitar player since the channel, digital networking protocol, Dante, age of 10, Robertson imparted wisdom from his which welcomed a capacity crowd. Softearly days on the road, recording with Bob Dylan ware.NAMM, a showcase of music apps and techand the importance of music in his own life to the nologies created in concert with IMSTA Breakfast Session crowd. (International Music Software Trade Association), returned for its second year and featured top music software and app developers who were on hand to Subsequent days of the show featured notable meet with prospective buyers and showcase their

latest applications.

us, it’s for them, the people we get to speak to face-to-face. Everyone is here because of a comNotable NAMM Moments mon connection on how to express ourselves. It is As the NAMM community prepared to gather for about having some sort of tool or process to exthe show, the mission of NAMM came alive at the press yourself.” pre-show Day of Service. Held on Tuesday, January 17 at Patrick Henry Elementary School, the day supported the school’s administrators, teach- Future Forecast ers, and students with a generous donation the Looking ahead, The Summer NAMM Show member-enabled NAMM Foundation of $10,000 will return to Nashville’s Music City Center Juthat will help to ensure that every child has access ly 13-15. Later in the year, NAMM Musikmesse to music during the school day. Across the Russia will return to Moscow September 14-17, school’s classrooms, 30 NAMM members rolled and Prolight + Sound Russia September 12-14. up their sleeves and offered music lesson instrucIn 2018, The NAMM Show campus expands, tion with hand drums, guitars, and ukuleles. with the new addition of “ACC North” providing an enhanced show experience for all exhibOnce at the show, a variety of events awaited iting companies and other members. The 2018 members, including nightly performances on the NAMM Show will be held January 25-28. Nissan NAMM Grand Plaza Stage, which kicked off the four days with a Thursday jam featuring rock guitarists RSO: Richie Sambora and Orianthi. On Friday night, The NAMM Foundation’s Celebration for Music Education welcomed former centerfielder for the New York Yankees and Turnaround Arts music education advocate, Bernie Williams and his All-Star Band plus special guests legendary percussionist Poncho Sanchez and fellow Turnaround Arts artist Keb’ Mo’. On Saturday, The NAMM Foundation and The John Lennon Educational Tour Bus presented R&B songstress Ronnie Spector and The Ronettes which featured a special introduction from musician Jackson Browne as part of The Lennon Bus’ 20th anniversary celebration. On Friday, The She Rocks Awards returned to the Anaheim Hilton for their fifth annual event honoring notable women in the music industry. Honorees included Lita Ford, Shirley Manson (Garbage), Esperanza Spaulding, Sarah Command and Spector, among many other notable women in the music products industry.

The 2017 NAMM Show Opening Day Description - ANAHEIM, CA - JANUARY 19: NAMM President and CEO Joe Lamond speaks onstage during the 2017 NAMM Show Opening Day at Anaheim Convention Center on January 19, 2017 in Anaheim, California. (Photo by Jesse Grant/Getty Images for NAMM)

In a week of rare wild weather in Southern Cali- Keywords - Arts Culture and Entertainment fornia, the industry came together in the spirit of Photo Credit - Getty Images for NAMM creating more music-makers. Jim DeBardi of Moog offered his perspective: “NAMM is not for

Delivering on its promise to provide retailers with an enhanced line that makes 2017 sales ring, Rhythm Tech, the company that introduced the world’s first crescent shape tambourine, today announced the market introduction of the all-new Rhythm Tech Pro Series Tambourine at Winter NAMM 2017. At the same time, a bold new four -color upgraded packaging system for the entire Rhythm Tech product line was introduced. The new Rhythm Tech Pro Tambourine features an over-molded GLS playing edge that provides an incredible feel for players. An innovative comfort handle and more efficient jingle placement actually produce more sound while reducing fatigue and stress on the player’s wrist. The included Pro-mount fits any 3/8” rod, allowing the ProSeries Tambourine to be played both on and off mount. Steel or brass jingles and frames coming in black, white or red give players the options they need to find the perfect fit for their needs. All of this makes for an extremely versatile tool for drummers, percussionists and singers alike. The stunningly redesigned Rhythm Tech packaging creates a more consistent brand look that stands out from both shelf and hook. More detailed product descriptions create a better selling proposition on the box, making it more attractive and informative to consumers. “The introduction of the new Pro-Series Tambourine, together with the launch of the high impact, totally upgraded packaging system, provides our dealers with a very strong incentive to showcase the entire Rhythm Tech line in their stores. The packaging system is designed to attract and hold consumers’ attention and, we believe, will maximize impulse sales,” said Rhythm Tech Vice President & General Manager Gil Soucy. “Rhythm Tech is kicking off 2017 with a ‘jingle, jingle’ that will make cash registers ring!”

About Rhythm Tech: Founded in 1980, Rhythm Tech is a world leader in the design, manufacturing, and marketing of innovative percussion instruments and drum accessories that constantly extend the performance capabilities of contemporary percussionists. World-renowned for its development of the crescent shaped tambourine, now on permanent display in the Museum of Modern Art in New York, the company maintains its pursuit of excellence today with a complete line of Hand Percussion, Mounted Percussion, Drums, Accessories, and Pre-Packs that continues to set new standards for performance, value, and reliability. Rhythm Tech is a division of JAM Industries USA. For more information, visit :

CATCHING UP WITH DOYLE <CV> So the last time we talked was on Easter of <CV> Oh yea, most definitely. I couldn’t stop 2015 at your show at the Hard Rock. Does not laughing when she told me, I was like who is goseem like it’s been that long. Time flies! ing to kick Doyle out? Really? And how many people did it take? *laughing* <DOYLE> Has it been that long? *laughing* <CV> So before we start I have to ask a question. <DOYLE> ok <CV> We got a little turned around in here trying to find the booth. The lady at the desk said they had a rule this year that there was no face paint. So I asked her what’s up with that? She said well Doyle got escorted out yesterday and I said you have got to be kidding! <DOYLE> Almost *laughing* <CV> No way! *laughing* <DOYLE> Yea, we walking through BC Rich and all the fans had gotten me for pictures. Some guy in a suit comes up to me and says “Hey, there’s no face paint allowed.” I thought he was fuckin around so I started laughing at him. Then he says; ”Where’s your badge?” I told him my manager has it and then he wanted to see it. He says, “Do you work for these guys?” I said no, they are going to work for me. *laughing* I thought he was the owner so I was fucking with him. Then he showed us on his phone the rules about the face paint and I said we didn’t see that shit. You are gonna have to get security to get me out and that’s it, or we can take this to the office and we can talk to them. So we started walking to the office and he was on the phone the whole time and then all of a sudden he just stops and he says: “Well I didn’t see you guys.” Then he came by when we were doing a signing at Coffin Case and he came in and said, “You guys are good.” Then he just walked off.

<DOYLE> That’s why I wanted them to come and get me out! That’s good publicity! *laughing* <CV> OMG that’s for sure! *laughing* <CV> So, it’s been a year since we last talked and I know you have a few exciting things happening right now. I hear a major announcement involving EMP Label Group was made on the Black Carpet of The Revolver Music Awards. <DOYLE> Yea! <CV> Why don’t you share that news for those that don’t know. <DOYLE> We signed on with EMP Label. Dave Ellefson’s group. I have a hard time saying that. <CV> So do I. *laughing* <DOYLE> It’s so weird, when you read it you can say it but when I go to say it I can’t say it. We are going to put out our 2nd album Doyle 2, “As We Die” it’s called. We are going to take my label which is called Monsterman Records that we did the first album Abominator, which was our very first record, and we are going to merge with them and sign smaller bands. We just signed Element A440, they are the first band we signed. Our new record should be coming out in the Spring. <CV> That’s what I read, very cool! <CV> Anything you want to share about the new album?

<DOYLE> Yea! We have a new drummer and <CV> Wow! I was wondering how they could do we call him the “Crusher” and he’s fucking insane! He added a really nice flavor to the album. that because so many artists that’s who they are. He just took it so much heavier ya know? We <DOYLE> Well if they would have thrown me have some special guests on the new album. We out I would have blown that up on Social Media have Alissa White-Gluz and Michael Amott from for sure. Arch Enemy on the Title Track.

<CV> Very nice! I’ve been meaning to catch up <CV> Really good? with her and interview her, I’ll get there. <DOYLE> Yea we had fun! Yea, we had a fun *laughing* time and I hope we do some more! <DOYLE> Yea, you should. *laughing* We also have Randy Blythe from Lamb Of God as well. <CV> Nice! Well that leads me to my next ques<CV> Very cool! Sounds like you are movin and tion because you know how rumors are. grooving, nice! <DOYLE> Yea! *laughing* <CV> Well I figured I would come to the man <CV> I’m curious, is there anything you like or himself and ask. *laughing* dislike about the recording process? <DOYLE> Ok *laughing* <DOYLE> YES! Recording it. <CV> There are rumors of a 40th anniversary <CV> You don’t like it? tour. <DOYLE> It’s so hard to play it perfect. Nobody <DOYLE> Well, nobody’s talked to me yet. can play a song perfect without fucking it up. It’s <CV> When you guys did those two shows I was impossible. like why do I have to live in Vegas? *laughing* <CV> So when it comes to that, are you doing all the song writing or is it a group effort? <DOYLE> I am a music composer. I write and <DOYLE> Hey! Let me see your nails! Did you arrange all the instruments and then I hand the do them? whole thing to my singer all recorded and ar- <CV> No, are you kidding? I’m not that artistic. ranged and then he writes the melody and all the *laughing* (my nails were black with red dripping lyrics. down) <DOYLE> Those are really good! <CV> Ok, so I have to bring this up because I <CV> Yea, my only involvement in that was paythought this was cute. Last time we talked you ing the $40 to have them done before I came out. mentioned that you sometimes write songs on *laughing* your daughter’s pink daisy rock acoustic guitar. <CV> One of things I wanted to ask you last time <DOYLE> *laughing* Yea we talked and did not have a chance to. What do your children think of what you do? Are they sup<CV> You still do that? portive? Are they like “My dad is Doyle” <DOYLE> Sometimes Yea! *laughing* <DOYLE> To them it’s just normal because I’ve <CV> I had to ask again because I got this total always been doing it. I guess they think it’s cool. visual of Doyle sitting on the floor with the pink My sons really like to come to the Misfits shows. guitar and I just think it’s cute. Then I was like I <CV> Yea, if I remember right, one of your sons would love to get pictures of that! is in a band called Sleaze. Is he still doing that? <DOYLE> *laughing* <DOYLE> Yea <CV> You did a few reunion Misfit shows. <DOYLE> Yea, we did two shows. <CV> How did those go? <DOYLE> Really good!

<CV> See? I pay attention and remember things. *laughing* <DOYLE> *laughing* <CV> So, that hot sauce. You still doing that?

<DOYLE> Yea!

high water I’m going to make it over there!

<CV> Are you still putting that shit on every- <DOYLE> My girl headlined that year. thing? *laughing* <CV> Did she? Very cool! I go over there I might not come back! *laughing* <DOYLE> Everything! *laughing* <CV> Everything? I’m curious because you told <DOYLE> It’s amazing! When I played it, it was me you are Vegan and I was trying to figure out 100,000 people! It’s fuckin insane! what you would be putting it on. <CV> That’s what I hear. <DOYLE> I send cases of that to my girlfriend’s <DOYLE> As far as you can see it’s people. They mom because she cooks. She loves it, she puts it in took pictures from behind us, and if you blow the everything. If she is making sauce for spaghetti or picture up from your phone, it just keeps becoming something, she will put a few drops in there. You people. It’s fucked up. *laughing* can put it on pizza; I even eat it on protein bars. <CV> Oh yea, and they don’t care if it’s raining, <CV> *laughing* You must REALLY like it! I snowing, they don’t care. remember last we talked you said you were going to be making an “Abominator Sauce” because people were saying it was not hot enough. <CV> So you will be doing a US tour soon yes? <DOYLE> Yea, we haven’t done it yet. <Doyle> Of course! <CV> You haven’t done it yet? That means he has <CV> Vegas will be on it yes? If not I’ll cry. not lit everyone’s rear ends on fire yet. *laughing* *laughing* <DOYLE> Probably. I don’t do the fuckin rout<CV> I know you plan to go to the UK and Eu- ing. *laughing* They pick me up at my house and say let’s go! *laughing* rope tour? <DOYLE> Yea we have a month of tour dates <CV> It’s one of those I don’t know where I’m going until I get there? over there. <CV> How do you like playing over there? I <DOYLE> Never do. Even when I get there I don’t pay attention. know you like Japan. <DOYLE> I like it. I like Japan. I like every place <CV> Still putting those weights on the bus? *laughing* except for the United States. <CV> You know, I’m kind of right there with <DOYLE> I actually just got an endorsement from PowerBlock which are the weights I use. you. They are adjustable dumbbells. <DOYLE> They just don’t come out anymore. They don’t give a fuck. They just want to live on <CV> Oh wow! their phone and sit at their house. All the other <DOYLE> They are going to send a set to Europe countries are busy fans. Here they are just, I don’t even. know. <CV> Congrats, that’s very cool! <CV> They are not as passionate. <CV> So a funny conversation with some of my <DOYLE> No. girlfriends and they were wanting me to ask you if <CV> I have friends that play over there and I see you had ever posed for a body building, swim wear, or playgirl magazine. I kept telling them I the videos, like the Wacken Festival. was not going to ask that, but because we were <DOYLE> Of course talking about the weights it reminded me. <CV> That’s one of those festivals, come hell or *laughing*

<DOYLE> *laughing* Would I or did I? <CV> Did, I think. Or maybe both. *laughing*

with John 5, which was a great bill because I adore both of you and when I found out you guys were coming together I was like Oh Shit!

<DOYLE> No. I’m a grower not a shower. <DOYLE> Yea, definitely! *everyone dying of laughter* <CV> It was an amazing show! <CV>OMG *laughing* Great answer! *laughing* <DOYLE> Thank-you

<CV> Is there any place you like to play more <CV> Your welcome! Well it was great catching than anywhere else and why? <DOYLE> I like to play Japan because of the re- up and hope to see you back in Vegas soon! spect they have. We played some shows in like a <DOYLE> Yea, definitely! House Of Blues Chain over there, Club Quatro. After the show we walked through the crowd and down the street to our hotel, and the crowd walked with us. Nobody said a word to us or touched us. <CV> After your manager texted me to say you were on your way, I saw you coming in and I saw how people instantly just swarmed you like flies. <DOYLE> Yea they do. *laughing* <CV> I remember you telling me you suffer from social anxiety. <DOYLE> I do. *laughing* <CV> I could tell by the look on your face a little bit. My daughter suffers from that so I know all about it and it can be tough sometimes. <DOYLE> Yea <CV> So besides the tour and album, what are your plans for 2017? Any major projects, etc? <DOYLE> I’m writing two songs, if she uses them both, for my girlfriends album. <CV> Very nice! <DOYLE> Yea, and hopefully I will be writing some Misfits songs. <CV> Well I’m still going to pray for that 40th Anniversary Misfits tour because I think that would be amazing. <DOYLE> *laughing* <CV> Hopefully you will be coming back to Vegas soon because we had a blast! The last show

Namm Jam 2017 Friday night in California! The Namm Jam this year was at the Anaheim Garden Walk, outdoors! However, Nature decided to throw us a curve ball and the weather was horrid. All weekend there was a cold wind in the air and it just kept raining. While other shows were just plain canceled due to the weather, Delve Texas (Host/Producer Presenter) wasn’t going to let that happen. This show and all of the proceeds were meant for a greater good, the House of Blues Music Forward Foundation. The show must go on, huge white tents were set up like a V.I.P lounge and show venue. The event was scaled down a bit making for a more intimate show. With the stage set and the weather a non-factor the crowd was ready for a night of Rock N Roll.

Third on this nights roster was Doll Skin. Four diamonds in the spotlight. A band of four attractive young women out of Phoenix Arizona. At first I was wondering what they were going to sound like but they were very quick to establish their “sound” with the audience. Very much like The Runaways and Josie and the Pussycats with a NOFX like twist. They did a great cover of Dead Sara’s “Weatherman” and Alanis Morrissette’s “uninvited”. Doll Skin’s lead vocalist is Sydney Dolezal, on bass is Nicole Rich rounded out by Alex Snowden on guitar and Meghan Herring on the drum kit. My favorite original song that they played was “Family Of Strangers”, it was one of the heaviest songs on their setlist. Before the show I found out that they were signed and produced There were four supporting acts and the main act by Dave Ellefson of Megadeth. I now know why, of the night was to be Buckcherry. Up first was Doll Skin Rocks!! When they roll through Las VeVital Noise. The winning band from a contest gas next I will be there! held by the House of Blues Music Forward Foun- The final Supporting act of the evening was a dation. Vital Noise was very talented! A trio of band from New Zealand called Like A Storm. young men from Los Angeles (16 & 17 yrs. Old). Vocalist Matt Brooks started their set list off with Andrew Wilmot had definite melody with his an instrument that you don’t see many bands use. voice and guitar playing while brother Preston His weapon of choice was the Native Australian held down bass and Izak Athanas played smooth Didgeridoo. That instantly got my attention as the and precision drum beats with hints of metal in- remaining band members began to play around fluence. They had mostly an alternative sound, I him. Their sound quickly surrounded me. I could was surprised by the amount of skill they have at tell that there were many layers laid in the recordsuch a young age. The road ahead for Vital Noise ing process and each band member did a great job is right in front them! playing in time and hitting every beat. During the The next band to take the stage was Hillbilly Her- show reminding me of a hardcore sounding Tool ald. From the second I saw Jimmy Herald’s Pabst with a hint of Coal Chamber and some very Blue Ribbon mic stand I knew I was in for a fun thought out lyrics. They covered 2 Pacs performance. Well, fun would have been an un- “Gangsters Paradise” in their own style and derstatement. Hillbilly Herald know how to party rocked it hard! At the end of Like A Storm’s set and groove in true Rock N Roll fashion, every list members of Vital Noise and Doll Skin joined member of the band was a solid showman. I par- them on stage for a cover of AC/DC’s “TNT” ticularly liked their songs “Yellow Belly” and before thanking the audience and heading back “Rock N Roll”. If you enjoy bands like AC/DC, stage. If you enjoy Hardcore melodical music you ZZ Top and Aerosmith, Hillbilly Herald will fit should give Like A Storm a listen. right into your CD player! If you get a chance to Namm Jam 2017 was nearing an end and everysee them live, DO IT. Hillbilly Herald is definitely one was having a great night! It was now time for a rock party I want to go see again! the headlining act Buckcherry. I began to notice a lot more ladies up front than there were before,

making the area quite a bit more crowded. As vocalist and Buckcherry’s front man Josh Todd walked onto the stage with his sun glasses on and the spotlight a shade of blue, the audience began to scream. Opening up with “Ridin”, a song about getting out and going ridin got everyone moving. From the first song to the last song Josh Todd was dancing around and keeping the crowd into the show with his “high energy” performance, telling stories of early days in the band between songs. The crowd went crazy for the extended live version of “Crazy Bitch” and a song called “Sorry”. The songs “Slammin” and “Whiskey In The Morning” were my favorites. I definitely enjoyed the show, I never realized Buckcherry had so many songs I liked until seeing them played live. Josh Todd is definitely the main “attraction” in the group but he wouldn’t be able to do it without a strong band. With Stevie D and Keith Nelson riffing it up on the guitars, Kelly LeMieux playing bass and Xavier Muriel aboard the drum kit, they create a perfect pocket and environment for Josh to thrive in! If you enjoy a good party and dancing the night away, you might just be a fan of Buckcherry. I know I am now! All in all, I saw five bands I had never seen play before. In my opinion all five bands deserved to take the stage at this year’s NAMM JAM. Normally when I go to see a show with four supporting acts the chances are that I won’t “like” every band. That was definitely not the case that night. Buckcherry, Like A Storm, Doll Skin, Hillbilly Herald and Vital Noise were all talented bands and somewhat unique. I now have five new bands to listen to. The Namm Jam is definitely a show that you want to keep your calendar open for!! ~Andrew Fairchild ~

CATCHING UP WITH SEPTEMBER MOURNING <CV> The last time you and I talked was in July *laughing* of 2015. <SEPTEMBER> Oh yea! I want to go to the <SEPTEMBER> Yea, wait. It’s really been two Mariluna Festival! Have you heard of Mariluna? years now? <CV> Mariluna is like the dark festival. A lot of <CV> Yea,hard to believe right? <SEPTEMBER> Yea *laughing*

dark, like Cradle of Filth headlines it sometimes. It’s very dark, gothic, very heavy sort of stuff. It’s one of the biggest festivals over there.

<CV> When I shot your show that night, that <CV> I just want to move over there. was the first time I saw you guys and I was blown <SEPTEMBER> If you appreciate you should. away. Just art and culture in general in Europe is so <SEPTEMBER> Oh thank-you! much higher than it is here. That is what I kind of find. So we did that and then we played Rock <CV> Last time we talked you were planning a on the Range and then we did a bunch of touring tour overseas and playing the DownLoad Festi- that year and then we got signed to Sumerian val. How did that tour go? I know that was your Records. first time. <CV> Very nice, congratulations! <SEPTEMBER> Right, it was. It was so amaz- <SEPTEMBER> Thank-you! Then last year we ing! Download was incredible! We got really put out our Volume II. great reviews on the show and was written up in <CV> Awsome! How is that going? Kerreng magazine as one of the better acts of the day and it was just amazing. We played a couple <SEPTEMBER> It’s great! We have been tourshows with Harlette as well. We played in Lon- ing off of it. We did some touring with Head don and Scotland and stuff like that. Then we P.E., Nonpoint, Avatar, a bunch of bands. We came home. It was very short but it was a very have been doing some headlining tours in beawesome experience! tween as well. It’s been going very very well. <CV> So for you, which is better? Playing in the states or overseas? <CV> One of the things we talked about last <SEPTEMBER> I love Europe! I just think there time was a comic book. is an appreciation for music over there, especially <SEPTEMBER> Yes, released two comic books theatrical music because it’s a little outside of the in the past two years. For Voume I which was box, like we are. our EP we released the “Murder Of Reapers” <CV> Stage presence. <SEPTEMBER> Yea! Stage Presence. Not like just t-shirt and jeans, no cookie cutter gaps. It’s like the weirder you are or the more you have going on that has purpose. Not just theatrical and you see a record but actual purpose to your theatrics, the better you do over there. It’s very cool. <CV> I have a lot of friends over there that are musicians and the videos that I have seen. Like the Wacken Festival! I don’t care if I’m 90, I’m going to make it to that festival at least once!

which was the first comic book in the series. The second comic book just came out called “A Hand Of Fate” which is alongside of Volume II, which was our first album on Sumerian Records. Then we have Volume III coming out this year most likely and that will have the third issue of the comic book. We also just got news from Top Cow, and this is very exciting, especially for me as I’ve been waiting 6 years to say this. Diamond Distribution is taking our comic books and putting them in stores all across the nation.

<CV> That is great news, I’m so happy for you! That is something to be very proud of!

ferent as a singer instead of a guitar player but for me a singer, I can sing a line 50 million ways. There are 50 million emotions I can put into one line of lyrics. So for me it’s really exciting because I will do so many takes in all these different ways and then editing my vocals together, I’m crafting it.

<SEPTEMBER> Yea, thank-you!

<CV> Re-arranging it.

<CV> Ooooh wow! Very nice! Congratulations! <SEPTEMBER> So they will be packaging those two books together, so now I’m officially a published comic book writer!

<CV> I’m totally bummed that is not coming to Vegas. You are getting ready to embark on a tour with Dope, CombiChrist and Davey Suicide. <SEPTEMBER> Yea! I’m saying you need a road trip girl! <CV> OMG I know! That is an amazing bill! <SEPTEMBER> Yea, that’s an amazing package! <CV> How did that come about? <SEPTEMBER> It just kind of happened. We got the offer and it sounded good and we were really excited about it. I know the guys in Combichrist. It’s going to be a fun show and a really great tour. I’m really excited! <CV> When it comes to your writing, do you do all the writing or is it a group effort? <SEPTEMBER> I do all the top lining. This means when you top line something, it means you do all the vocals, the melody and the lyrics. So I do all my own top lining and the music comes from my guitarist Riven (Rich Juzwick) who’s done a lot of writing, and then we are bringing a new guitar player into the fold, Shadou who is going to be doing a lot of writing too. <CV> What are your likes and dislikes about the recording process? <SEPTEMBER> I don’t really hate anything in the process. It’s like everything is a process, it’s moving like a river. You don’t hate the rocks and the fish, it’s all part of the river, it’s all a part of the process. I love every part of the process. I don’t sing everything perfect every single time, What I love about it ,and I know it’s a little dif-

<SEPTEMBER> Yea. So for me, the process is really cool. I can make it sound a certain way and I think it’s cool, I really love it! <CV> I totally get it. For me as a photographer I think I’m most own worst critic. I will look at something and be like, I don’t like this over here, and this is after it’s all done. So I will go back and keep changing it and be like, no, I need to bring this out more or no I don’t like that. I think I did that with some of your photo’s too. <SEPTEMBER> Yea, but that’s the process of it. The only thing that you need to know is when to stop doing that, because if you keep doing that you will do it forever and then you won’t have anything. <CV> Guilty! *laughing* <SEPTEMBER> It’s easy to do that as an artist because you feel like you never reach the perfect art. My manager told me once, you have to learn to let go of it, to let go of the song. Don’t rewrite lyrics a million times. You have to learn to be satisfied with it as it is instead of nailing into the ground. You could write an album for 50 years. *laughing* <CV> I know right? *laughing*


never ending!

<CV> Besides the tour with Dope, do you have any other’s you are working on and are you planning on going back overseas? <SEPTEMBER> We are going to be in the studio a bit recording. We have a few other tours coming up within the year. We are basically finalizing all of our year plans right now. <CV> Well you better be stopping in Vegas! <SEPTEMBER> Oh yea we gotta do that! We

will be back in Vegas I’m sure. We are playing a couple of festivals in Texas I believe and there is a lot of stuff coming up for us. <CV> What advice would you give to a band just starting out? <SEPTEMBER> First of all, do it because you love it, not because you want to get famous. Chances are you are not going to make a lot of money. Chances are you are going to make enough to get by and have to have a day job. Chances are you are not going to have the Bentley’s and the big house in Beverly Hills. That’s not what the music scene is anymore. The money is not there. If you do it, you have to it because you love it and you have a passion for it because you are an artist and you have to play the art game. You do not play the fame game, you play the art game. If you still want to do it after all of that is being said to you then do it. Make sure you do it in a way that is unique and different and that is your own vision. Don’t try to play a bunch of covers and try to get famous on you tube and then get signed. Don’t play that game. Write your own music, create a new sound. Change the game, push the envelope, make people uncomfortable. Then you might actually find your own audience and you might just get famous and have that Bentley because nobody else is doing what you are doing. If you try to do this and try to copy things and copy the person who did it better than you did before, you are just becoming a zerox of something famous. That’s what you have to do to start out. Just know that you are getting into a business that is very tough right now. It’s not the lifestyles of the rich and famous anymore. It’s a very tough business and you have to have very tough skin because there are a lot of people out there that are going to hate on you because they want to hate. If you do it because you love it and because you love the art and you have something to actually say, then you are going to be ok.

be about the music and it seems for many they have forgotten that. I don’t know how many artists’ starting out that I have talked to that have said I’m in it for the money, the drugs, the women etc. Then they say I want to sound like this artist and then I get frustrated and say, why don’t you try sounding like yourself? Don’t copy anyone else. Like you said, develop their own sound and identity.

<SEPTEMBER> Yea, but the problem with those artists are they don’t have their own identity. They are constantly searching for an identity to latch onto. To be a real artist, to be somebody real in music itself, like one that is going to change the game, you have to have such selfawareness and self-identity. I can’t think of anyone that I know that has that at like 16 years old. There are very few people who know who they are at that age. The ones that do are the ones that change the game. Even if they don’t know it at 16 and they know it at 25, they can still change the game. They just have to have the knowledge of finding it. In our society, unfortunately we don’t push that anymore. We push oh, if you look like this and do this, you can get a million Instagram followers and you can be famous. Instead of pushing if you have an independent way of thinking and you are an individual, you can make a dent in society and change how people think. That is what art has always been. It’s been a weapon to change how people think. The greatest artists make you uncomfortable. Nobody went to see Marilyn Manson because he made them feel comfortable. They went because they were degenerates and they were like, he’s sick like me. They didn’t go because he was like so awesome and visually nice. No, he looked disturbing and it fed into that part of themselves and they were ok to let that out, to let that darkness out that nobody else wanted to let out at that time. I f he didn’t know himself and that piece of him inside so well, which he did, and wasn’t able to express it, he never would have been anything. So coming up into the business you have to tap into that. You won’t matter in 20 years if you don’t. You will <CV> I think, in fact for me I know, that is the just be another scene band, or another Warped best answer I have gotten asking that question. I Tour band or another something radio band. You agree with everything you said. To me it should will be just another band.

<CV> What do you have planned for 2017? <SEPTEMBER> Touring, writing, putting out another comic book and album, more touring. Creating a world. <CV> Coming to Vegas. *laughing* <SEPTEMBER> *laughing*

Yea, coming to Vegas!

<CV> What would you like to say to your fans and our readers? <SEPTEMBER> Thank-you for supporting us and buying a t-shirt at shows. For showing your love online and voting for us in all the contests that we do, for buying the cdâ&#x20AC;&#x2122;s and buying a ticket. For feeding into the story line and really getting the message and spreading it. You guys inspire us just as much as we inspire you and we could not do this without each and every one of you for being there for us.


Order in the Chaos Tone is More Than Just What is in Your Head… Or in your pedals, or in your guitar, or… Many successful guitarists will tell you, “Tone starts with your head.” But, just like all those protest signs you’ve been seeing all over the news, there is always another side to the sign-waver’s poster board.

his tonal knowledge to pedals. Or, risk his or her integrity arguing for a cheap instrument or an untested multi-effects processor that has no character or true dimension – you can disagree with me on that last opinionated remark, but I am speaking generally about MFX Processors and not the whole scope of them or that I think they are ALL Am I disagreeing with all those “successful” gui- soul-less hunks of crap. On the contrary, I have tarists? played with a few that were downright bad ass. So, let’s not get bogged down or distracted by the non sequitur. Okay? Of course not, I’m just saying that it goes a little bit deeper than that. I mean, what good is an amp, “Non sequitur,” you say? if you don’t have something to plug into it? Right? I do. And let me explain why I find the foot pedal Better yet, what good is a Guitar or a Bass without and multi-FX processor comparison debate “non the talent to properly play it? And, even then, the sequitur”: There is no conclusion. Why does an resulting cacophony would be an assault to the MXR Phase 90 sound killer on Van Halen recears. That is, if player did not possess natural and ords, but sounds like crap with YOUR rig? Simschool-learned knowledge to play in key. ple… you don’t have Eddie’s amp. So, you buy a copy of his amplifier. Still don’t sound like him? You go buy his guitar. Damn, almost. Ahhh… the Being the ever practical man I am, I realized fairly production-level guitar doesn’t come with his spequickly that to listen to others when defining my cific pickups he uses live. So, you go buy a set of own personal “tone” was not going to get me any those pickups. Oops, missed again, he has his where and would only cloud up the issue further. I necks set up a certain way, and has a specific cawould say something to another guitarist like, pacitor on his tone knob, or he has a… Do you “Man, I wonder how Eddie Van Halen got that get where I am going with this? It is a goose chase “scrape-y” sound on the front edge of his pic at- that will only result in you going broke for nothtacks?”… they would say, “Well, he uses a MXR ing, because, I got news… 90% of Eddie’s TONE Phase 90 on that song.” comes from HIM. And you are not him. Thus, the point is moot, and subsequently classified by me Now, picture that infamous “Batman slapping as “non sequitur”. Robin” meme you have seen so many times on social networking and you will get a good idea of how I feel about those types of conversations. I’m kidding, of course – if I was being literal that would make me a pretty boring, if not socially inept person. But, I will admit that my heart sinks a little when I hear a musician I respect lend all of

Moving on… Wait a minute, did I just directly imply that the person PLAYING the instrument is a part of the “Tone”?

You bet I did. And I’d like to go on the record by stating that I believe the PLAYER lends 90% to the end resulting sound coming out of the speakers.

when to and not to play with your fingers, he knew no expression in his own playing, and thus, his rig sounded like crap. And, he looked like a fool. Why did he buy the gear he did? Because he read that was what Metallica used. Um, dude… you aren’t playing in Metallica. And, chances are, I have mentioned before (in earlier articles) that you never will. Why? I’m sure there are a million players should never emulate their idols when reasons, but the most glaringly obvious is that you searching for their own sound. Nor, do I believe have the wrong mindset. they should settle for what they can afford and then publicly try to shame others for paying more for their own gear. Again, it’s irrelevant and non Now, hand me a guy who has played for years, sequitur. and has tried just about every amplifier, pedal, guitar, cable, tube, pic, etc. that there is. And then applied what he learned and put his own rig toI have had multiple conversations with peer-level gether based on his own needs and expectations guitarists who cite the same arguments about what and what is a fair representation of the music style is better, or why did they buy this or that, and it he plays/writes. Then when his rig is cranked up amuses me that there are guys out there that will and he expresses himself, there is a reason to sit adamantly defend their position in that their $159 there and pay attention. And, in my opinion, that pawn shop reject guitar will out perform a high- guy will go a long way. Provided he isn’t a dick. end, Custom-built Gibson, ESP, Jackson, or LOL. Fender. Uh… yeah, okay. No it won’t. But you will hear YOU coming out of that $159 guitar. But, seriously, what famous player can you think That is where the distinction comes in. These folks of that sounds just like someone else? You cannot, need to come to the realization that it is THEM can you? It is entirely because these people figured out that musicianship is not about copying and that might sound good, not the guitar. adulating others, it is about being in touch with your own self. And being free enough in your So, again, the guitar is only a small part of the skills, talents, and capabilities to express your self equation if the player of said guitar has enough positively in a way that makes others take notice. character, precision, and style to effectively ma- And that is all in YOU… no pedal, amp, or guitar can give it to you. How you hold and angle the nipulate that instrument in a positive manner. pic, how you pinch your notes, how you bend I knew a guy (whom shall remain nameless to protect his identity, and to protect my wallet from a lawsuit) who joined a band, went out and bought all the highest level gear he could get to impress the guys in this new band, and to be ready because, in his own mind, he thought they were going to be out on the road touring and he had to be ready. Naturally, nothing was said about any timeline, touring, or the condition of his gear. Inside, he was competing with the other members to try to put himself on the top. Sad thing was, when it came time to deliver, sonically, his $7,000 rig sounded like a barking frog. He didn’t have the tonal understanding to properly EQ the rig, nor the musicianship to understand dynamics, scales,

Wearable Art

those notes, or how you use your vibrato, how fluid and seamless your legato is, etc. All of these things lend themselves to your TONE. So, if your TONE begins with you, you owe it to yourself to build upon it!

Brien DeChristopher Musician/Writer/Owner of Sicâ&#x20AC;˘Skinz Custom Drum Wraps brien.dechristopher?fref=nf

Presented by CV WorldWide Magazine and PureSin Photography

Presented by CV WorldWide Magazine and PureSin Photography

LACUNA COIL Join Epica On The "Ultimate Principal" North American Tour

Italian Metal icons LACUNA COIL have announced that they will be joining Dutch Symphonic Metal giants EPICA on the North American leg of the band's "Ultimate Principal" Tour. The month long September trek marks Lacuna Coil's first US tour dates in over a year, as the band continues to support their latest full length studio effort, Delirium. Joining Lacuna Coil and Epica on the Ultimate Principal Tour are Insomnium & Elantris. Tickets go on sale on Friday, April 28th at 10am local time.

LACUNA COIL - North America Tour Dates w/Epica, Insomnium & Elantris August 31, 2017 - Boston, MA @ Royale September 1, 2017 - Montreal, QC @ Metropolis September 2, 2017 - Quebec City, QC @ Imperial Theater September 3, 2017 - Toronto, ON @ Opera House September 5, 2017 - Cleveland, OH @ Agora Theatre September 6, 2017 - Joliet, IL @ The Forge September 8, 2017 - Denver, CO @ Ogden Theatre September 9, 2017 - The Complex Salt Lake City, UT September 11, 2017 - Seattle, WA @ The Showbox September 12, 2017 - Portland, OR @ The Hawthorne Theater September 14, 2017 - Berkeley, CA @ The UC Theater September 15, 2017 - Los Angeles, CA @ The Novo September 16, 2017 - Santa Ana, CA @ The Observatory September 17, 2017 - Phoenix, AZ Marquee Theatre September 19, 2017 - San Antonio, TX @ Alamo Music Hall September 20, 2017 - Dallas, TX @ Gas Monkey Live! September 21, 2017 - Houston, TX @ Warehouse Live September 23, 2017 - Ft. Lauderdale, FL @ Revolution Live September 24, 2017 - Orlando, FL @ The Plaza Live September 25, 2017 - Atlanta, GA @ Masquerade September 27, 2017 - Baltimore, MD @ Ram's Head Live! September 28, 2017 - Philadelphia, PA @ Trocadero Theatre September 29, 2017 - New York, NY @ Playstation Theater


A W H I t A f f E r

May issue 2017  
May issue 2017