A Conversation With Greg Stremlaw BY LARRY WOOD
NOTHER CURLING SEASON COMPLETE, another huge financial success for the Canadian game’s administrative body. That was the story from the Canadian Curling Association’s annual general meeting last June, and no one was more delighted with the turn of fiscal events than chief executive officer Greg Stremlaw. And why not? The CCA was wallowing in red ink to the tune of $1.3 million before Stremlaw came along. During his first year at the helm, 2007-08, the red turned to black with a single-year surplus of $1.4 million. And last season? The surplus was $879,692, to be precise. And the total accumulated surplus bound primarily for the CCA’s financial reserve fund, which was introduced as a result of the first-year windfall? A cool $1.7 million and change. During a wide-ranging off-season interview, Stremlaw had this to say: Q: With yet another very successful year financially behind you, what about the future? Do you think curling will suffer from post-Olympic withdrawal? Do you anticipate any reduction in sponsors, viewers, fans, or any other setback that might adversely affect the fiscal picture? A: As you know, this has been a significant turnaround for our organization, which has introduced fiscal stabilization methods to ensure the long-term viability and success of the Canadian Curling Association. And, with $1.7 in reserve, the outlook continues to be positive. In terms of post-Olympic withdrawal, I think there will be varying degrees of success and interest generated for our sport and others from the Olympics. The key for curling is that we have substantial guaranteed television coverage in the years after 2010, which should continue to assist with our fan support and overall popularity. At this stage, we continue to work diligently with those aims in mind so that in the long term, curling will be in a very stable position in the post-2010 era compared to many sports. Q: What is the future for the Continental Cup? I understand it will continue. Will the World Curling Federation continue to be part of the arrangement? And, if so, how long would such an agreement be in place? A: I am pleased to report that the future of the Continental Cup looks very promising. After considerable
Chief executive officer Greg Stremlaw recently announced that the CCA has reached an agreement and a new partnership with the WCF to see the hugely popular Continental Cup continue for the next quadrennial.
dialogue, the CCA is genuinely excited to have reached an agreement and a new partnership with the WCF to see the Continental Cup continue for the next quadrennial. The agreement currently runs through and includes 2014. Many of our athletes are passionate about this event and we are happy to have injected an unprecedented level of long-term financial stability and consistency to it. The latter will see the same broadcast partner (TSN), with 28 www.seasonofchampions.ca 5
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