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MKT 562 Entire Course

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www.tutorialrank.com MKT 562 Week 1 Fundamentals of Global Markets Worksheet

MKT 562 Week 2 The Global Market Environment Worksheet

MKT 562 Week 3 Establishing a Presence in Global Markets Worksheet

MKT 562 Week 4 Establishing a Strategic Partnership

MKT 562 Week 4 Team Country Selection

MKT 562 Week 5 Competitive Environment and Entry Strategy

MKT 562 Week 6 Global Marketing Plan

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MKT 562 Week 5 Competitive Environment and Entry Strategy (Starbucks)

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www.tutorialrank.com MKT 562 Week 5 Competitive Environment and Entry Strategy Create an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker notes that presents your strategies for global segmentation and positioning. Remember to make your presentation interesting for your audience by using charts, graphs, and photos where needed. Remember to include a cover slide and a reference slide. All speaker notes should contain citations where needed. Address the following areas in your presentation: 

Briefly describe the factors that have played a role in your company of choice being an industry market. Speak in terms of localization, centralization/decentralization, financial operations, financial management, and customer target market.

Describe the two-stage process typically followed during global market segmentation.

Discuss the various types of criteria that might be employed to determine global market segments.


Explain the cultural and political issues that your company must address before entering your new market. Evaluate the pros and cons of standardization.

Using knowledge gained from your textbook readings and other resources, describe how your company can leverage competitive advantages within your country or region of choice.

Examine the role of key marketing components, including competition, price-quality relationships, and stage of the product lifecycle.

Cite at least three outside references in addition to your textbook. Format presentation consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.

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MKT 562 Week 5 Competitive Environment and Entry Strategy (Whirlpool)

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www.tutorialrank.com MKT 562 Week 5 Competitive Environment and Entry Strategy


Create an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker notes that presents your strategies for global segmentation and positioning. Remember to make your presentation interesting for your audience by using charts, graphs, and photos where needed. Remember to include a cover slide and a reference slide. All speaker notes should contain citations where needed. Address the following areas in your presentation:  Briefly describe the factors that have played a role in your company of choice being an industry market. Speak in terms of localization, centralization/decentralization, financial operations, financial management, and customer target market.  Describe the two-stage process typically followed during global market segmentation.  Discuss the various types of criteria that might be employed to determine global market segments.  Explain the cultural and political issues that your company must address before entering your new market. Evaluate the pros and cons of standardization.  Using knowledge gained from your textbook readings and other resources, describe how your company can leverage competitive advantages within your country or region of choice.  Examine the role of key marketing components, including competition, price-quality relationships, and stage of the product lifecycle. Cite at least three outside references in addition to your textbook. Format presentation consistent with APA guidelines.


Click the Assignment Files tab to submit your assignment.

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MKT 562 Week 6 Global Marketing Plan (Starbucks)

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www.tutorialrank.com MKT 562 Week 6 Global Marketing Plan Step 1 Create a 7- to 10-slide Microsoft® PowerPoint® presentation with speaker notes that presents the global advertising and executive summary portion of the Global Marketing Plan. This portion of the plan presents the global advertising strategy for your company. 

Prepare the executive summary that will be included at the beginning of the presentation. This part of your plan must be no more than 350 words, and describe how each element of the plan ties together to meet the goals of your plan. This is not an abstract, but rather a high-level overview. Place the entire summary in your speaker notes, and use highlights in your slide presentation.


Evaluate the management of global products that are similar to those offered by your organization.

Briefly discuss the various methodologies and techniques that can be used to promote your product in the global market – specifically e-commerce and social media.

Describe the methods that you plan to use to create global presence and visibility in your advertising campaigns.

Select the best promotional tools to promote your product in the global market. Discuss the associated pros and cons of these tools as well as any ethical concerns.

Step 2 Organize the following assignment elements completed in Weeks 5 and 6 into one presentation, and include the following items in your Global Marketing Plan: 

Cover Slide

Executive Summary

Competitive Environment and Global Entry Strategy

Global Advertising

Recommendations/Conclusion

Combined references and source materials

Combine all Microsoft® PowerPoint® presentation slides and speaker notes from Part 1 above and Week 5 into a final 15- to 20-slide Global Marketing Plan.Remember to include a cover slide and reference slides. All speaker notes should contain citations where needed.


Format your presentation consistent with APA guidelines. In addition to your textbook, you should cite at least eight outside references in your MicrosoftÂŽ PowerPointÂŽ presentation. Click the Assignment Files tab to submit your assignment.

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MKT 562 Education for Service--tutorialrank.com  

For more course tutorials visit www.tutorialrank.com MKT 562 Week 1 Fundamentals of Global Markets Worksheet MKT 562 Week 2 The Global M...

MKT 562 Education for Service--tutorialrank.com  

For more course tutorials visit www.tutorialrank.com MKT 562 Week 1 Fundamentals of Global Markets Worksheet MKT 562 Week 2 The Global M...

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