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LIVE theory


1 LIGHTNESS to show what is meant by: the gravity of existence has to be borne lightly if it is to be borne at all. the duality between lightness and weight

‘life seems to be have become heavier – physically and psychologically – than ever.’ in the bubble. j. thackara. p.9

2 QUICKNESS a deftness in combining action (Mercury) with contemplation (Saturn) the duality between imagination and speed (of events)

3 EXACTITUDE a precision and clarity of language *a clear plan *images of language as form and meaning as clear and memorable *precise language

there are no appropriate images of our times‌ werner herzog

4 VISIBILITY the visual imagination as an instrument for knowing the world and oneself experience aesthetic experience distribution access ugliness – comes from not knowing?

5 MULTIPLICITY attempt to convey the painful but exhilarating infinitude of possibilities open to humankind

multiplicity of relationships overambitious projects could be objectionable too much is freedom or constraint choice is a form of control


modern design should express the purpose of an object, never making it seem to be what it is not. 6.

In a consumer society, social life is not about living but about having; the spectacle uses the image to convey what people need and must have. Consequently, social life moves further, leaving a state of 'having' and proceeding into a state of 'appearing;' namely the appearance of the image. debord, g. Society of the Spectacle.

what design has done, is doing and could do, might do, will do ..‌ creator and creative mediator between the tools or things in our lives and how we go about our lives.

period of renegotiation of these relationships expression of culture expression of technology

expression of culture+technology expression of belief(s)+society(s) participatation and initiation+creative of new rituals

K vs T

victor papenak states categorically that the only other more phoney profession than Industrial Design is advertising. 1984, in his famous book Design for the Real World – a personal designer MANIFESTO.


CHAPTER 9 Design Responsibility: 5 myths

6 directions

1. 2. 3. 4. 5.

1. Design for the 3rd world… now called Developing Nations.

The Myth of Mass Production The Myth of Obsolescence The Myth of People’s Wants The Myth of the Designer’s Lack of Control The Myth that Quality no Longer Counts

2. 3.. 4. 5.

Design for the non – perfect human. Design for Medicine, Surgery, Dental and Hospitals Design for Experimental Research Systems Design for Sustaining Human Life under Marginal Conditions 6. Design for Breakthrough Concepts.

time for the profession to throw away its trivial styling and be an innovative, highly creative, cross disciplinary tool responsive to the true needs of human. “The action of the profession has been comparable to what would happen if all medical doctors were to forsake general practice and surgery and concentrate exclusively on dermatology, plastic surgery and cosmetics.� p. 247

Monthly World population figures

07/01/11 6,946,043,989 08/01/11 6,952,589,639 09/01/11 6,959,135,290 10/01/11 6,965,469,791 11/01/11 6,972,015,442 12/01/11 6,978,349,943 01/01/12 6,984,895,594 02/01/12 6,991,441,244 03/01/12 6,997,564,595 04/01/12 7,004,110,246 05/01/12 7,010,444,747 06/01/12 7,016,990,398 07/01/12 7,023,324,899

small is beautiful A Study of Economics As If People Mattered E.F. Schumacher 1973


oxfam the Miles for Millions walkathon was introduced to Canada in 1967.


1971 Greenpeace's core values are: Greenpeace is an independent, not-for-profit organisation.To maintain our independence, Greenpeace does not solicit or accept funding from governments, corporations or political parties. Greenpeace does not seek or accept donations that could compromise its independence, aims, objectives or integrity. Greenpeace is committed to the principles of non-violence, political independence and internationalism. Greenpeace is non-party political, we do not align ourselves with any political party. In exposing threats to the environment and in working to find solutions, Greenpeace has no permanent allies or enemies.

slow food 1989

Diane Leclair Bisson. The Edible Project.

most of the things we make these days do not make life any better in any material sense but instead serve to stablize and order the mind. mihaly csikszentmihalyi. why we need things.

continuation of the self through time symbol of one’s social position We need things to: Magnify our power Express our identity Extend our memory because the body is not enough. When we return to a time when things were instruments and not projections of the self.? Never? self-spectacle? self-identity? hallmark of freedom? cultural marker?

ursula franklin expresses an idea comparing holistic and perspective technologies

Franklin argues that the dominance of prescriptive technologies in modern society discourages critical thinking and promotes "a culture of compliance�. To combat the gradual transfer of power and control into fewer and fewer hands, she recommends that people trust their own senses and not allow others to censor their imaginations. She encourages people to become "citizen scientists," that is, to gain a general knowledge of scientific and technical information in order to understand issues and, if necessary, protest until there is a change in the structures of technology.

droog 1993 Droog started in 1993, as a statement on design, a no-nonsense, down to earth design mentality opposed to the high style and form based world of design. In contrast, Droog proposed a highly conceptual approach, one captured by the Dutch word Droog, meaning dry or wry. This mentality has defined Droog as a conceptual design company over the last 16 years, and to a large extent, has defined Dutch design internationally.

Our values
 Droog values what it means to be human, with subjectivity, notions of beauty and meaning, and desire for high quality experiences at its core. Droog stands for a luxury of content rather than luxurious materials. Whether it is authenticity, humour, slowness, affordability, or nature, the abundance of what is scarce has always been our luxury.

who are the best media designers? how do media designers leave a trace a trace of this non-compliant imagination through time.. (compared to physical ways of making)?

dissemination of vast amounts of information - data and ideas.. data mining, user content, non linear fragmented time digital archives







how to present + represent

in a manner that reflects your manifesto. be engaging and inspiring and CONVINCING (you want us to participate + join?) keep it tight, punchy and to the point.

BE your manifesto

how to present + represent

consider the space .. LT2 or elsewhere ..

direct = performance, a reading.. indirect = a video, a web page

how to present + represent

consider the space .. LT2 or elsewhere ..

direct = speech, performance, a reading..

how to present + represent I have a dream‌.

how to present + represent ask not what ‌

how to present + represent c. chaplin ‌.

how to present + represent

j. giorno

how to present + represent

how to present + represent

indirect = a video, a web page, interview, tv commercial etc.

public service announcement


journalism interview

natalie portman

the interview

talking to ‌.

satirical skits

earth hour






Breast feeding 1989 Oliviero Toscani

VB South Sudan 2006


BE your manifesto. short, effective + memorable


mins max

CCDN331 Lecture 5  

CCDN331 Lecture 5

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