MILLENNIAL. MULTICULTURAL. MEDIA.
SPONSORED BY NATIONAL MI IN COLLABORATION WITH CULTURAL OUTREACH DECEMBER 2019
The M3 Newsletter, sponsored by National MI, features content, webinars, and helpful tips to supplement your journey of expanding your outreach with young and diverse markets.
P O D C A S T: TH E C U S TO M E R EXPERIENCE
N AT I O N A L M I AT THE INAUGURAL WOMEN WITH VISION AWARDS
DECEMBER WEBINAR: TH E F U TU R E I S F E M A LE - TH E R I S E O F TH E S I N G LE F E M A LE HOMEBUYER AND H OW TO R E AC H H E R
THE CUSTOMER EXPERIENCE PODCAST Millennials are the most diverse generation in U.S. history with 44% of the generation reporting minority backgrounds (Brookings Institute), but connecting with them is still one of the biggest challenges companies face today. In this episode of The Customer Experience Podcast, host Ethan Beaute interviews Kristin Messerli of Cultural Outreach to discuss how generational differences affect customer experiences and the value in understanding cultural nuances to develop customer loyalty. LISTEN TO THE EPISODE
NATIONAL MI AT WOMEN WITH VISION AWARDS! The inaugural event sponsored and hosted by 20/20 Vision for Success Coaching, The Women with Vision Awards, were held in Tampa, Florida this September. The awards spotlight professional women who are making exceptional strides in the mortgage industry and who embody the event's mission, "To Truly See You Must First Have A Vision." Two of National MI's own, Christina Bartning and Dana Galiano, received awards and were featured in the latest issue of Mortgage Women Magazine! READ THE ARTICLE
TH E P OWE R O F
IN DIVERSE LENDING
Kristin Messerli of Cultural Outreach interviews Kevin Peranio, Partner and Chief Lending Officer for PRMG at National Association of Minority Mortgage Bankers of America (NAMMBA) 2019. Kevin talks about the power of community in diverse lending, PRMG's local approach, how initiatives like their Women's Advisory Council are working to change corporate inclusivity, and the future of automation in mortgage.
WATCH THE VIDEO
WHAT DO MI LLE N N IAL S TH I N K ABOUT HOME BU YI NG?
WATCH THE VIDEO
How are millennials approaching homebuying? Are they even considering it? We interviewed Cameron and Saemy Chalfant, millennial homebuyers, to get the scoop. Cameron explains, "Millennials are so used to renting and jumping from apartment to apartment. Buying a home is not only a very expensive endeavor, but it's also a very long-term commitment. I think that scares a lot of millennials." Watch to understand challenges millennials face when they start the homebuying process, and learn how to help clear the fog as a trusted mortgage professional!
This monthâ€™s issue is women-focused, so weâ€™re looking at the unique motivations of women homebuyers. Share it on your social media pages!
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TH I S M O NTH ’ S WE B I N A R: TH E FUTU R E IS F E M ALE : TH E RIS E OF T H E S I N GLE FEM A LE H OME BU Y E R A N D H OW TO RE AC H H E R D E C E M B E R 1 2 T H , 20 1 9 I 3 :0 0 P M E S T H O S TE D BY K R I S TI N M E S S E R LI & S A R A H V ITA O F C U LTU R A L O UTR E AC H
In 2018, single women made up 18% of all homebuyers, second only to married couples. National MI University will host Cultural Outreach and millennial experts, Kristin Messerli and Sarah Vita, as they discuss the rise of the single female homebuyer and how to reach her on December 12th. Learn how to tap into this market by understanding female buyers’ motivations and values. In this webinar, participants will learn: • How women’s motivations differ from those of other buyer segments • Translating characteristics and values to effective marketing materials • Options and programs that will appeal to female homebuyers
and email to clients and colleagues
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and post on social media
LE A R N MO R E A BOU T C U LT U R A L OU T R E AC H
Interested in learning more about what Cultural Outreach does to support lenders?
C H E C K OU T T H IS D E C K TO LE A R N MO R E !
M3 & Cultural Outreach are passionate about bringing you quality, mission-driven resources and look forward to many more years of collaboration. Together, we can ignite change! Sincerely, Kristin Messerli & the Cultural Outreach Team
Are you using millennial, multicultural, and media content to reach today’s home buyers? Reply to email@example.com and share your story! CATC H TH E N E X T N E WS LET TE R CO M I N G I N JA N UA RY
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