Issuu on Google+

Garcia, B. & Miah, A. (2005) Culture @ the Olympics. Intangible, invisible, but impacting. Paper presented at: Exploring Internationalism Seminar (Glasgow, 20 June 2005)

Exploring Internationalism: Scotland responds to London’s Olympic vision for culture in 2012

Centre for Cultural Policy Research University of Glasgow 20 June, 2005

Culture @ the Olympics intangible, invisible, but impacting

dr beatriz garcĂ­a centre for cultural policy research

university of glasgow

dr andy miah school of media, language & music

university of paisley

The presentation notes from this paper have been published at Culture @ the Olympics, 2005: Vol 7, Issue 5 (pp. 24-34) [online] www.culturalolympics.org.uk

1


Garcia, B. & Miah, A. (2005) Culture @ the Olympics. Intangible, invisible, but impacting.

games

200+ nations 11,000 athletes 20,000 media 45,000 volunteers sports federations multi-sport

size non-accredited?

intangible, invisible, but impacting why is the Olympics special?

movement games

symbols size

ceremonies torch relay the rings philosophy of olympism 110 year history (or 2,700)

movement

symbols 2


Garcia, B. & Miah, A. (2005) Culture @ the Olympics. Intangible, invisible, but impacting.

games

size

ceremonies torch relay the rings philosophy of olympism 110 year history (or 2,700)

movement

symbols

games

sport

size

culture education

ceremonies torch relay the rings philosophy of olympism 110 year history (or 2,700)

movement

symbols 3


Garcia, B. & Miah, A. (2005) Culture @ the Olympics. Intangible, invisible, but impacting.

games

sport

education

size

culture

education/environment

ceremonies torch relay the rings philosophy of olympism 110 year history (or 2,700)

movement games

symbols size

ceremonies torch relay the rings philosophy of olympism 110 year history (or 2,700)

movement

symbols 4


Garcia, B. & Miah, A. (2005) Culture @ the Olympics. Intangible, invisible, but impacting.

games

size

ceremonies torch relay the rings philosophy of olympism 110 year history (or 2,700)

movement games

symbols size

ceremonies torch relay the rings philosophy of olympism 110 year history (or 2,700)

movement

symbols 5


Garcia, B. & Miah, A. (2005) Culture @ the Olympics. Intangible, invisible, but impacting.

politics games

economics size risks tourism attraction ephemeral returns media coverage inward investment long-term expenses infrastructure development

ceremonies torch relay the rings philosophy of olympism 110 year history (or 2,700)

movement

branding

symbols

politics national pride - nation v. nation - medal table - patriotism Jimmy Carter Moscow 1980

North & South Korea Sydney 2000

fair play - intercultural understanding - peace

symbols 6


Garcia, B. & Miah, A. (2005) Culture @ the Olympics. Intangible, invisible, but impacting.

politics national pride - nation v. nation - medal table - patriotism WTC flag Salt Lake City 2002

Is the Olympics about the culture of a city, a nation, the world?

fair play - intercultural understanding - peace

symbols

Culture @ the Olympics: intangible, invisible, but impacting

Barcelona, 1992

Is the Olympics about the culture of a city, a nation, the world?

Atlanta, 1996

Athens 2004 Sydney, 2000

7


Garcia, B. & Miah, A. (2005) Culture @ the Olympics. Intangible, invisible, but impacting.

Culture @ the Olympics: intangible, invisible, but impacting

Barcelona, 1992 Seoul, 1988

Mexico, 1968

Atlanta, 1996

Athens 2004 Sydney, 2000

Culture @ the Olympics: intangible, invisible, but impacting

Barcelona, 1992 Seoul, 1988

Mexico, 1968

Beijing, 2008

Atlanta, 1996

Athens 2004 Sydney, 2000

8


Garcia, B. & Miah, A. (2005) Culture @ the Olympics. Intangible, invisible, but impacting.

Culture @ the Olympics: intangible, invisible, but impacting

19th C national vs. 21st C global identities

Olympic vs. devolved nations

static vs. mobile cultures

Culture @ the Olympics: intangible, invisible, but impacting

identities

nations

cultures

9


Garcia, B. & Miah, A. (2005) Culture @ the Olympics. Intangible, invisible, but impacting.

Culture @ the Olympics: intangible, invisible, but impacting

identities

inter nationsal

intangible invisible?

inter cultures al

Culture @ the Olympics: intangible, invisible, but impacting

IOC, Lausanne

Olympic Solidarity Olympic Museum Olympic Studies Centre

OSC, Loughborough

OSC Western Ontario OSC Barcelona

International Olympic Academy Olympic Truce Foundation Cultural Olympiad

Olympia/Athens OSC Sydney

10


Garcia, B. & Miah, A. (2005) Culture @ the Olympics. Intangible, invisible, but impacting.

Culture @ the Olympics: intangible, invisible, but impacting

national olympic academies

Culture @ the Olympics: intangible, invisible, but impacting

due to lack of media profile sponsorship

significant obstacles under-funded, un-resourced resistant to commercial values fragmented visions+infrastructure

why do they lack? small scale vs. spectacular particular vs. universal marginal vs. mainstream

disconnected from the Games politically disenfranchised

11


Garcia, B. & Miah, A. (2005) Culture @ the Olympics. Intangible, invisible, but impacting.

Culture @ the Olympics: intangible, invisible, but impacting

Sustained legacies emerge through intangibles

culture of volunteering

‘Invisible’ Olympics ensure the Movement has lasting credibility

Olympics Solidarity enables global participation International Olympic Academy creates ‘inclusive’ Olympic family

understanding of difference

The Olympics is not a sporting event The Olympics should happen nowhere or everywhere The bid process is good in itself

12


Garcia, B. & Miah, A. (2005) Culture @ the Olympics. Intangible, invisible, but impacting.

Culture @ London2012 the Olympics intangible, invisible, but impacting

b.garcia@arts.gla.ac.uk centre for cultural policy research

university of glasgow

email@andymiah.net school of media, language & music

university of paisley

13


7-5GarciaMiah2005C@tOppt