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SPONSORSHIP INFORMATION WACO CULTURAL ARTS FEST 2013 Cultural Arts of Waco 801 Washington Ave., Suite 405, Waco Texas 76701 Tel: 254-723-6830 www.wacoartsfest.org


CELEBRATING OUR 10th ANNUAL FESTIVAL Exciting things are happening at the nationally recognized Cultural Arts of Waco! The tenth annual Waco Cultural Arts Festival, “Arts for All” provides free art and music experiences for nearly 20,000 people, for all ages, from all walks of life.

The Waco Cultural Arts Fest established in 2004 continues the tradition of an arts festival in downtown Waco. The festival is one of Waco’s best loved, FREE events! · Broad Results: · Increased traffic reported by downtown retailers · Elevated the festival’s business image through better community connections · Highlights and promotes downtown and the Brazos River.

Mission: to celebrate and promote the community's diverse artistic and cultural life; develop and enrich its cultural capacity; and champion the economic, social, and educational benefits of the arts in the Greater Waco area and beyond .

Waco Cultural Arts Fest (WCAF) dba Cultural Arts of Waco (CAW). CAW is rooted in the following values: Excellence - Fostering excellence in the arts and culture. Pride - Creating programs that our community can celebrate. Education - Transmitting creative knowledge and skills. Integrity - Operating with clear values and sincerity. Diversity - Bridging a variety of peoples, arts, and cultures. Commitment - Investing in the future by nurturing arts and people. Optimism - Committing courage, energy, and hope to all we do. CAW realizes these values through several avenues, all free to the public:  Waco Cultural Arts Festival, a three-day festival celebrating hands-on “Arts for All”, performance art includes varied musical genres symbolizing the cross cultural power of music and dance. Attendance has risen from 3,000 to 18,000. Since 2004 the festival has placed educational outreach performances and workshops in the Waco Independent School District investing over $20,000 in school programming for K-12  Waco National Outdoor Sculpture Invitational, which brings unique sculptures by renowned and emerging artists into Waco’s downtown in order to promote art in public places;  Branding the Brazos "Waco Chisholm Trail Heritage" Sculpture, a series of sculptures that pay homage to Waco's role along the historic cattle-drive trail and enable visitors to visualize Texas folklore, culture and history;  Doris Miller Memorial Sculpture, which honors an awe-inspiring African-American hero while providing a place for reflection and learning;  Art at the Arc: a summer day camp for Arc of McLennan County, an organization for intellectually disabled individuals especially autism and cerebral palsy.  The Central Texas African-American Heritage Foundation working to fill the Central Texas need for an organization dedicated to the African American experience that also looks to the future through varied arts forms. Creating festivals within a festival

WORDFEST/POETRY SLAM

&

{254)DANCE-FESTIVAL

CREATIVITY IS A NATURAL HUMAN INSTINCT and a passion of our organization to nurture the arts.

Cultural Arts of Waco, 801 Washington Ave., Suite 405, Waco Texas 76701 Tel: 254-723-6830 www.wacoartsfest.org


10th Annual WACO

CULTURAL ARTS FEST

Foremost free arts and entertainment festival in Central Texas DATES:

September 26- 27-28-29, 2013

TIMES:

Thurs. Sept 26 WHITE LINEN NIGHT event Fri. Sept. 27. - 6 p.m. to 11 p.m. open mic Sat. Sept. 28 - 10 a.m. to 11 p.m. Sun. Sept. 29- 11 a.m. to 5 p.m.

LOCATION:

Waco Cultural Arts Fest - Indian Spring Park, University Parks Drive along the banks of the beautiful Brazos River in downtown Waco.

ACHIEVEMENTS:

Multi Winner Texas Festivals Event Association (TFEA) Zenith Awards. The Zenith and Pinnacle Awards recognize the highest quality in promotional programs and materials produced by TFEA and IFEA. The International Festivals & Events Association (IFEA) and Zambelli Fireworks Internationale announced Waco Cultural Arts Fest as the recipient of the 2006 IFEA/Zambelli Fireworks Internationale Volunteer of the Year Award and the IFEA 2010 Bronze Pinnacle Marketing Award and Gold Pinnacle Award best website for festivals under $250,000. Waco National Sculpture Exhibition, an entity of CAW, held annually in Indian Springs Park since 2004. With sponsor support over $550,000 of sculpture has been exhibited in downtown Waco.

ATTENDANCE:

2012 attendance was approximately 18,000. Our attendees are mostly married with children, college graduates and students, 18 – 55 years of age with incomes between $15,000 and $65,000. The most common occupational categories are Professional/Technical/Service.

PRESENTED BY:

Cultural Arts of Waco a 501(c)3, not-for-profit organization.

ATTRACTIONS:

An eclectic variety of fine art from 50 juried artists including ceramics, painting, photography, woodcarvings, glassworks, jewelry and multimedia compositions. “Arts for All” hands-on arts activities and interactive arts demonstrations for the entire family. The festival concert stage headliners are a symbol of the cross-cultural power of music with an eclectic blend of Flamenco, Rock, Latin, Blues and World Music.

WEBSITE:

www.wacoartsfest.org

Cultural Arts of Waco, 801 Washington Ave., Suite 405, Waco Texas 76701 Tel: 254-723-6830 www.wacoartsfest.org


WHY SPONSOR With your investment, our investment is the Future Generation.

1 … “Drawing People Together”… Annually in September, thousands of people gather at Indian Springs Park, along the banks of the beautiful Brazos River in downtown Waco, to celebrate artists, musicians, dancers, theatrical performers, demonstrating artists, exhibitors, and eclectic cuisine during the two-day celebration 2 … One of the top FREE three-day festivals in Central Texas The Waco Cultural Arts Fest began in 2004 increasing attendance to over 18,000 guests and is now one of the top three-day FREE fine arts festivals to attend in Central Texas. Past Mayor Virginia DuPuy enjoys shopping with jeweler Barry Perez! 3 …Waco is the Heart of Texas The Heart of Texas: easy to get to, easy to stay a while. We work with many institutions in the Heart of Texas, including Baylor University, Waco attractions and museums. 4 …We’re award-winning and have a solid organizational mission. Marketing awards presented by Texas Festival Event Association (TFEA) Zenith Awards and The International Festival Event Association Pinnacle Awards. Fest is a 501(c)3 nonprofit organization that relies heavily on individual and corporate contributions to maintain the quality of the festival while keeping the event FREE to the public. 5 …Providing “Arts for All”… Festival guests can stroll through a wide range of creative and original works of art including paintings, sculpture, wood carvings, jewelry, ceramics, photography, fiber art, glasswork and mixed media showcasing the diverse talents of Texas and out of state artists. The Festival showcases artists demonstrating techniques in clay, painting, and sculpture calligraphy and more. “Arts for All” program supports many community events including “Brazos Nights” and “Art at the Arc,” a summer camp for children with autism and cerebral palsy.

Cultural Arts of Waco, 801 Washington Ave., Suite 405, Waco Texas 76701 Tel: 254-723-6830 www.wacoartsfest.org


6…And entertainment with flair!

The entertainment schedule features over 300 local, regional and national performers from classical and jazz to hot world music and gospel. Dedicated to enhancing the festival experience, Waco Cultural Arts Fest’s performing arts stage offers an eclectic array of programs in dance, music and performance art. We also have created “Festivals within a festival,” including the WordFest/Poetry Slam features storytelling and poetry, and the three day {254}dance-festival. Our educational outreach program has brought performances to hundreds of children of the Waco Independent School District (WISD) as well as the La Vega ISD. The WCAF educational outreach projects are broadcast on the WISD dedicated educational cable channel. 7 …Our community and volunteer support is outstanding… One of the most important elements in the success of Waco Cultural Arts Fest is the support of the community and the City of Waco. Waco Cultural Arts Fest’s management teams of award winning volunteers work year round to ensure the smooth running of the festival. Being one of 450 volunteers can be extremely rewarding, exciting and fun. We strive to be the finest and most “guest friendly” festival in Texas. 8…and we have a diverse audience… Festival attendees represent the dynamic appeal of a culturally diverse community. Cultural Arts Fest has something for everyone in the family. Research has shown that Waco Cultural Arts Fest participant profiles are made up of a variety of demographics with the age of the participants interviewed dispersed among all age groups. The largest percentage (77%) of attendees are in the 18 to 55 age range. 9…Your return on investment The quality and range of our artistic program is unrivalled in the region. Our reputation is built on innovation and excellence. Our commitment is to inspire, engage, challenge and entertain our audiences. We bring World class art to Waco through a daring program of international premieres, original commissions and productions. As a Festival Supporter or Sponsor you will enjoy a special relationship with the Festival, as well as a range of privileges and benefits, giving you priority access to the very best we have to offer.

Cultural Arts of Waco, 801 Washington Ave., Suite 405, Waco Texas 76701 Tel: 254-723-6830 www.wacoartsfest.org


How your Company can benefit Your support is essential in helping us realize our ambitions for our Festival and community. Please join us to enable us continue our year-long educational and community work, bringing positive change and inspiration to the lives of local children and young people. The four levels of our individual supporter scheme are: Gold, Silver, Bronze and Festi-Fan Members. We offer businesses a range of ways to support the Festival, including sponsorship, and in-kind support and membership of our Corporate Friend scheme.

Join us and play a major role in our continued success Our success relies on the creativity, hard work and professionalism of our team, but to continue to deliver an exceptional festival for people in Waco and across Central Texas, it relies on our Corporate Sponsors and Supporters. In return we offer businesses like yours a bespoke sponsorship package, perfectly tailored to your requirements. Our marketing and promotional programs help create visibility not only to the Waco community, but also the central Texas regional marketplace and beyond For more information about how your business can support the Waco Cultural Arts Fest contact Doreen Ravenscroft, Director (254) 723-6830 doreen@wacoartsfest.org or Rhett Dawson Sponsor Development (254) 498-8580 rdawson@success-motivation.com Take a look through our Corporate Sponsorship brochure to find out how your company can benefit and be part of the Festival’s future

Numbers to Judge us by Marketing Impressions Print Campaign Newpapers/Magazines Billboards I35/Waco/Temple TV Radio Broadcast Website TOTALS

Number

Impression Value

Your Impressions focused on

· Major Texas & Regional Markets

3,620,464 12,343,980 1,550,450 15,524,917 67,500 33,107,311

$166,996.00 $55,547.91 $26,143.30 $23,287.50 $33,073.00 $305,047.71

· Dallas Ft Worth - Austin - Houston · Other metros within driving distance · Children and Families(all markets) · Latino and African American(all markets) · National and International visitors

Cultural Arts of Waco, 801 Washington Ave., Suite 405, Waco Texas 76701 Tel: 254-723-6830 www.wacoartsfest.org


A SNAPSHOT OF OUR SUCCESS IN 2012

96% of surveyed

18,000

450

79%

audience said they will attend the Festival again

attended the FREE Festival

volunteers -over 2,500 hours served by volunteers

attend in groups of 2, 3 or 4

67%

90%

65%

65%

spend 3 or more hours at the Festival

come by car

are female

have attended the Festival for 3 or more years

92 %

30

350

90%

of surveyed audience described their experience ss “good” or “loved it”

hours of free live entertainment

performers on our main concert stage

use social media for information about the festival

FESTIVALS within the festival

WordFest

and {254}dance-festival

Cultural Arts of Waco, 801 Washington Ave., Suite 405, Waco Texas 76701 Tel: 254-723-6830 www.wacoartsfest.org


At a Glance Benefits Festival Friend Bronze $250

Festival Friend Silver $500

Festival Friend Gold $1,000

Artist Hospitality $2,000

Volunteer Sponsor $5,000

Arts for All Activities From $500-$10,000

{245}Dance-Festival $10,000

Concert Stage Sponsor $15,000

Performance Sponsor From $1000-$10,000

Benefits

Community Sponsor $15,000

Waco Cultural Arts Fest

Presenting Sponsor $25,000

“OFFICIAL SPONSOR” Levels

Sponsor Name WCAF Presented by… Media release announcing sponsorship Logo on Stage Banner Television Spots to feature

Name Logo

Name

Name

Logo

Logo

Logo

Logo

Logo

Logo

Yes

Yes

$10,000 Yes

Yes

Yes

Logo

Logo

Logo

Logo

Name

Name

Name

Logo

Logo

Logo

Logo

Logo

Stages

Stages

Limited

Yes

Yes

Yes

Yes

10x10

10x10

Logo

Logo

Logo

Logo

Logo

Logo

Logo

Logo

Logo

Logo

Logo

Logo

Logo

Yes

Yes

Yes

Exclusivity Yes Naming Rights for Element Presenting Radio Spots to feature….. Name Recognition at all entry points Logo Master of Ceremonies Announcements Stages Press Releases Yes Onsite Booth for Sampling/Promotion 20x20 Print Promotion Logo Promotional Brochure Logo Advertising Poster Logo On Site Banner Yes Web Site Presence Celebrate Art Party

Yes

Yes Name Logo & Name Link or Logo Logo & Link Logo & Link Logo & Link Logo & Link 30 20 10 By $ Level By $ Level

Logo

Name

Name Name

Yes

Name

Name Name

8

Name 6

Name Name 4 2

Logo Yes

10

Cultural Arts of Waco, 801 Washington Ave., Suite 405, Waco Texas 76701 Tel: 254-723-6830 www.wacoartsfest.org


{254}dance-festival sponsor benefits benefit privileges tv, radio, billboard and print marketing reserved seating sponsorship acknowledgemen in waco cultural arts fest brochure and dance-festival program (logo esp file) advertising on waco cultural arts fest and out on a limb websites invitation to “celebrate the arts” event thursday 26th september invitation to open rehearsals major signage / logo

presenting $10,000 ALL

pacesetter $5,000

dancer $2,500

gold $1,000

silver $500

bronze $250

20 yes logo

20 yes logo

16 yes logo

8 yes

4 yes

2 yes

yes

yes

yes

yes

yes

yes

8

8

6

4

2

2

yes

yes

yes

yes

yes

yes

listed

listed

listed

WordFest/Poetry Slam sponsor benefits benefit privileges arts event- book making

wordfest $5,000 yes

authors panel

yes

slam poet michael guinn ranked 6th in USA sponsorship acknowledgement in waco cultural arts fest brochure (logo needed in eps format) advertising on waco cultural arts fest website invitation to “celebrate the arts” event thursday 26th september major signage / logo

poetry slam $2,500

gold $1,000

silver $500

bronze $250

yes yes logo

yes logo

yes

yes

yes

yes

yes

yes

yes

yes

8

6

4

2

2

yes

yes

listed

listed

listed

Cultural Arts of Waco, 801 Washington Ave., Suite 405, Waco Texas 76701 Tel: 254-723-6830 www.wacoartsfest.org


WE VALUE OUR SPONSORS We welcome the opportunity to work directly with sponsors to create other naming opportunities that might be more closely aligned with their special areas of interest. This is merely a glimpse into how your company can partner with Cultural Arts of Waco whether that is for the Waco Cultural Arts Fest, {254}dance-festival, WordFest/Poetry Slam or other yearround opportunities. We would appreciate the opportunity to meet with you and your team to further discuss these and many other sponsorships in more detail. We are proud to be a part of the momentum to make our community a better place to live, work and visit through initiatives that encourage renewal and support of the arts in downtown. Our goal is to customize a package that is a win-win for your company, the Festival and its thousands of attendees. For additional information, please contact: Doreen Ravenscroft at doreen@wacoartsfest.org cell:254-723-6830 or any of our Board Members Ken Hampton khampton@wacochamber.com Dr. David A. Smith David_A_Smith@baylor.edu Steve Cook stevecook@hpcwaco.com Rhett Dawson rdawson@success-motivation.com Sandi Horton Shorton_mail@yahoo.com Kurt Krakowian Kfkrakowian@aol.com Carla Pendergraft carla.pendergraft@gmail.com We look forward to you joining our family of sponsors and being a part of our 10th annual festival

Salon DaDa

Cultural Arts of Waco, 801 Washington Ave., Suite 405, Waco Texas 76701 Tel: 254-723-6830 www.wacoartsfest.org


Join us

Be seen at Waco Cultural Arts Fest Cultural Arts of Waco, 801 Washington Ave., Suite 405, Waco Texas 76701 Tel: 254-723-6830 www.wacoartsfest.org


WACO CULTURAL ARTS FEST SPONSOR CONTRACT Please Print. This is how your comppany/name will appear in the Festival Brochure.

Sponsor Name:_________________________________________________________________________________________________________ Contact Person:_________________________________________________________________________________________________________ Authorized Signature: _____________________________________________________________Date:__________________________________ Address:_______________________________________________________________________________________________________________ City:________________________________________________________________State:__________________Zip:________________________ Tel:________________________________________________________________ Mobile:____________________________________________ Contact Email:___________________________________________________________________________________________________________ My Sponsorship will be in the form of

Cash_______________________

and/or

In-Kind ___________________ Value__________

Please describe In-Kind below: _____________________________________________________________________________________________________________________ Payment: (please complete) Date of payment:_______________Check No:______________________________________________________ Amount enclosed: $_______________________OR Sponsor will mail or deliver by: _________________________________________________ Secure PayPal donation by credit card at www.wacoartsfest.org/donate for up to $10,000; checks accepted for more. Please mail contract and payment to: Cultural Arts of Waco, 801 Washington Ave., Ste 405 Waco , TX 76701-1260 Tel: 254-723-6380

Fax: 254-772-2698

Email: doreen@wacoartsfest.org

Cell: 254-723-6830

Website: www.wacoartsfest.org

Waco Cultural Arts Fest Friends of the Festivals: Gold________$1,000

Sponsorship Option Investments: Presenting Community Sponsor 1x $25,000_______________”Official Sponsor” Concert Stage Sponsor

1x $15,000________________ ”Official Sponsor”

Community Sponsor

1x $15,000________________ ”Official Sponsor”

Performance Sponsors

20x $1,000 =$20,000________”Official Sponsor(s)”

“Arts for All” Sponsors

10x $1,000 =$10,000 ________ ”Official Sponsor(s)”

Volunteer Sponsor

Silver _______$500 Bronze_______$250

Pink Endowment our fund for the future to help keep the festival FREE $___________

$5,000 ________________ ”Official Sponsor”

{254}DANCE_FESTIVAL -presenting 10,000_________________ ”Official Sponsor” {254}DANCE_FESTIVAL -pacesetter $5,000_________________ ”Official Sponsor” {254}DANCE_FESTIVAL -dancer

$2,500_________________ ”Official Sponsor”

WORDFEST

$5,000 _________________”Official Sponsor”

POETRY SLAM

$2,500 _________________”Official Sponsor”

Waco National Sculpture Exhibition Sponsor $15,000 ________”Official Sponsor”

Cultural Arts of Waco, 801 Washington Ave., Suite 405, Waco Texas 76701 Tel: 254-723-6830 www.wacoartsfest.org


Cultural Arts of Waco Sponsorship 2013