Developed in 2009 by designer Ron Poisson, Cult of Individuality has forged a reputation with a global audience as the veritable CULT leader of denim and the “Jeansmith to the One.” Their designer denim-driven collections unite a social movement of misfits, dreamers, rebels, artists, contrarians and upstarts under a signature style that is equal parts craftsmanship, cool and authenticity. The brand is fueled by the bold passion of the wearer. Rooted in revolt with an empowering quality of standing out above the ordinary; CULT uses denim like an artist uses a canvas–for distinctly personal exploration and expression. CULT is a denim brand for the fashion forward jean junkie who gets high off a cocktail of vintage, embellishment, selvedge and rebellion, tied together by impeccable craftsmanship. This helps fuel a new badass attitude for an otherwise universal fabric. There are daring threads of handcrafted workmanship in every garment. With countless variations of the rip and repair deconstruction, CULT has risen to premium, anti-trend, designer denim status and is recognized by individuals who appreciate the brand’s fusing of old methods with new ideology. Their legacy has been built on crafting an elevated approach to denim fits and washes across expanded men’s and women’s collections sold to only the upper end of retailers. #ThisisCULT #JoinTheCult
“WE’VE ALL GOT OUR SELF-DESTRUCTIVE BAD HABITS, THE TRICK IS TO FIND FOUR OR FIVE YOU PERSONALLY LIKE BEST AND JUST DO THOSE ALL THE TIME .” - David Lee Roth
“LIFE SUCKS, BUT IN A BEAUTIFUL KIND OF WAY.” - Axl Rose
“NOBODY DIES A VIRGIN... LIFE FUCKS US ALL.” - Kurt Cobain
“ SOCIETY HAS TRADITIONALLY ALWAYS TRIED TO FIND SCAPEGOATS FOR ITS PROBLEMS. WELL, HERE I AM.” - Marilyn Manson
260 W. 39th st
MVF & A
NY, NY 10018
Tel: 416. 827. 3848
Tel: 212. 768. 0415.
Fax: 212. 768. 0406.
General Inquiries: Cult_canada@mvfa.ca
Australia / New Zealand
19715 E. Harrison avenue
City of Industry, CA 91789
Tel: 909. 594. 6676.
33C Falcon st, Pernell
Fax: 909. 594. 6696.
Auckland 1502, New Zealand
Tel: +64 9 303 3693 ext. 6 Fax: +64 9 303 3235 Email: Dana@ballagencies.com
Marketing and PR Kenwerks 320 West 37th st 3rd Floor, Suite 302 NY, New York 10018 Tel: 646. 450. 6536. 663 N Lillian Way Los Angeles, CA 90004 Tel: 323. 393. 0536. www.kenwerks.com