Issuu on Google+

Seminars+ Teatime Talks Autumn 2008


Welcome / Cultivate is delighted to announce its first season of seminars and Teatime Talks. Teatime talks are a great way of finding out a bit more about subjects and issues that impact on the cultural sector while enjoying a cup of tea and networking with colleagues and associates. Each talk lasts two hours and is presented by a specialist or practitioner. All Teatime Talks are free. The seminars provide a more in-depth investigation and understanding of some of the Teatime Talk topics. These are one day long sessions which will include a range of learning tools such as workshops and toolkits. All the seminars are presented by an expert in the field. We are particularly delighted to be working with Audiences London on the series of three seminars focusing on researching your audience. This will precede a course on how to use your data in the spring and autumn of next year. We are holding some of the events in two of our very newly completed capital projects, New Art Exchange in Nottingham and QUAD in Derby. So come and see these exciting new buildings for yourself. We hope you will join us for some, if not all, of our events this season. We also invite you to feedback to us on any topics that you would like to see as a Teatime Talk or seminar or any suggestions on how we can make sure there is something for everyone. Please register on our website www.cultivate-em.com so that you hear about all the exciting events we are doing as well as job opportunities and news from the region.

Vanessa Rawlings-Jackson Cultivate


Main Programme / 4

September

Risk Management (Seminar) Derby Assembly Rooms

16 September

Business Planning (Progress) New Art Exchange, Nottingham

17 September

Online ticketing (Teatime Talk) LCB Depot, Leicester

24 September

Organisational Evaluation (Maximise) The Y Theatre, Leicester

01 October

Meeting the digital challenge (Teatime Talk) LCB Depot, Leicester

23 October

Introduction: using research to understand audiences (Seminar) QUAD, Derby

28 October

Ethnic Press (Maximise) New Art Exchange, Nottingham

05 November

“Taking Part� and audience segmentation | (Teatime Talk) New Art Exchange, Nottingham

13 November

Sponsorship & Business Relations (Progress) Derby Assembly Rooms

26 November

Desk Research: Using Existing Sources of Audience Data and Information (Seminar) New Art Exchange, Nottingham

04 December

Website Development (Progress) Derby Assembly Rooms

09 December

Diversity and Personnel Management (Maximise) QUAD, Derby

11 December

Qualitative Methods for a Deeper Understanding of Your Audiences (Seminar) LCB Depot, Leicester

Book for events through Cultivate website www.cultivate-em.com/events Please note that you will need to register first to book.


Teatime Talks / Free, 3pm-5pm 17/ sept 01/ oct 05/ nov

Online ticketing Venue: LCB Depot, Leicester An opportunity to see a demonstration of an online ticketing system for organisations, festivals and events which do not own or have access to their own box office system or online ticketing. You will also hear about other online projects and companies and some case studies from those who have used online ticketing.

Meeting the digital challenge Venue: LCB Depot, Leicester Uzma Choudhry and Barry Hale, directors and co-founders of Threshold Studios, will lead a discussion on how organisations might work together to make the most of the digital environment. Where is good practice currently? Which skills are required? What will audiences want? How will it change modes of participation?

‘Taking part’ and audience segmentation Venue: New Art Exchange, Nottingham 'Taking Part' is a large-scale survey of arts and cultural participation, led by the DCMS in partnership with Arts Council England and other cultural agencies. Based on Taking Part data, Arts Council England has recently developed a segmentation of English adults based on their engagement with and attitudes towards the arts. This provides new insight into how and why different kinds of people engage with the arts in England today. Anni Oskala, Strategy Officer, Research, Arts Council England National Office, will outline the findings and implications of the new segmentation, followed by a chance for you to discuss and ask questions about the research.


Seminars / £50 each+VAT, 10am-4pm 04/ sept

oct/ dec 23/ oct

Risk Management Venue: Derby Assembly Rooms Risk management has become of greater importance in the creative and cultural sector, mainly due to an increasing level of accountability to funders and other stakeholders, as well as an increasing professionalism in the management of the sector. This course has been designed for senior managers, financial managers and board members to be practical in nature and will help delegates to: • Set risk management objectives and goals • Understand and analyse the “operating” environment • Identify, rank and evaluate risks • Establish a monitoring and reporting framework and a risk register • Understand scenario planning. The training will be led by Mahmood Reza, who is a qualified and experienced accountant, trainer and writer. His skills and experiences have been developed within the cultural, commercial and public sector over the last twenty five years.

Data Management A series of three seminars to help you gather information on your audiences, facilitated by Orian Brook, Research Associate, Audiences London. The training is suitable for all levels of experience, however if you are new to using audience research, we recommend that you attend the first session.

Introduction: Using Research to Understand Audiences Venue: QUAD, Derby How can you ensure that you are getting the best results from your research? Whether you are doing research in-house or commissioning it, this seminar discusses guiding principles to make audience research effective for your organisation. By the end of the session you will be able to: • Define your research objectives • Formulate a plan to gain organisational buy-in • Explain the different research methodologies • Assess when to do research in-house and when to outsource • Write a research brief.


26/ nov

11/ dec

Desk Research: Using Existing Sources of Audience Data and Information Venue: New Art Exchange, Nottingham First stop for any research project is to utilise the rich sources of information that already exist. These will help you to formulate and answer your research questions, and can save you time and money. The information will help you to identify your potential audiences and the make-up of your catchment area. By the end of the session you will be able to: • Select relevant information from existing sources • Use the Office for National Statistics website to develop a profile of your catchment area • Analyse TGI Area Profile Reports • Explain Mosaic geo-demographic profiling • Explain audience information in the context of benchmarks • Identify areas for penetration or of potential.

Qualitative Methods for a Deeper Understanding of Your Audiences Venue: LCB Depot, Leicester What are the benefits and limitations of different research methods? Qualitative methods offer rich information which can add insights to existing data, and inform future research and planning. By the end of the session you will be able to: • Understand the basis of a qualitative approach and methodologies • Assess which methodology is appropriate for your research and identify required resources • Explain relevant sample frames and sizes • Write recruitment criteria and topic guides • Identify effective facilitation skills • Explain key ethical and data protection issues.

SAVE £25 when you book for all three data seminars for £125 plus VAT.

Book now on our website www.cultivate-em.com


Progress and maximise training events / Cultivate runs two projects, Progress, a development programme for small and emerging arts organisations and Maximise, an audience development project to increase BME audience and BME work in the mainstream. We will be holding a series of training events for participating organisations and any available spaces will be advertised on our website. The series includes:

Progress

16/ sept 13/ nov 04/ dec

Business Planning Venue: New Art Exchange, Nottingham

Sponsorship & Business Relations Venue: Derby Assembly Rooms

Website Development Venue: Derby Assembly Rooms

Maximise

24/ sept 28/ oct 09/ dec

Organisational Evaluation Venue: The Y Theatre, Leicester

Ethnic Press Venue: New Art Exchange, Nottingham

Diversity & Personnel Management Venue: QUAD, Derby

Register now on our website www.cultivate-em.com to receive updated information on availability of places on these seminars.


Calendar / September

October

M

T W

T

F

S

S

1

2

4

5

6

7

8

9 10 11 12 13 14

3

M

6

T W

T

F

S

S

1

2

3

4

5

8

9 10 11 12

7

15 16 17 18 19 20 21

13 14 15 16 17 18 19

22 23 24 25 26 27 28

20 21 22 23 24 25 26

29 30

27 28 29 30 31

November

December

M

T W

T

F

S

3

4

6

7

5

S

M

1

2

8

9

T W

T

F

S

S

1

2

4

5

6

7

8

9 10 11 12 13 14

3

10 11 12 13 14 15 16

15 16 17 18 19 20 21

17 18 19 20 21 22 23

22 23 24 25 26 27 28

24 25 26 27 28 29 30

29 30 31

6th Floor, City Gate East, Toll House Hill, Nottingham, NG1 5FS t: 0115 935 2015 f: 0115 935 2006 e: info@cultivate-em.com w: www.cultivate-em.com


Cultivate Seminars and Teatime Talks Autumn 2008