Page 1


International development via sustainable tourism. A global knowledge management network. Pacific Asia Tourism Pty. Ltd. Australian Company Number (ACN) 125 264 208 Australian Business Number (ABN) 89 125 264 208


STRATEGIC ENGAGEMENTS & RELATIONSHIPS: Managing Partner for Solimar Pacific Asia, a partnership between Pacific Asia Tourism Pty Ltd and the Washington DC based SOLIMAR INTERNATIONAL - part of the Global Sustainable Tourism Alliance.

Pacific Asia Tourism Pty Ltd is a Founding Partner of the Oceania Sustainable Tourism Alliance. Working with Pacific Communities through sustainable tourism programmes to deliver economic growth, community benefit & connection, cultural & environmental stewardship and adaptations to climate change. In conjunction with The Foundation for the People of the Pacific International, Counterpart International and Victoria University, Australia. Pacific Asia Tourism Pty Ltd is also a member of the Australian Foundation for the People of Asia and the Pacific ( AFAP had its origins through The Foundation of the Peoples of the South Pacific International (FSPI).

Through the collaboration of partners within the OSTA an AusAID International Development Research Grant was awarded for a three year Pacific Tourism – Climate Adaptation Project (PT - CAP). The project aims to develop climate change adaptation policies and strategies to assist the Pacific Island tourism sector protect and grow local livelihoods.

Pacific Asia Tourism Pty Ltd is a member of the Project Steering Committee.

SAVE: Scientific, Academic, Volunteer, Educational Pacific Asia Tourism is the regional focal point for SAVE Travel Alliance, ( formed to promote the development of SAVE tourism on global scale. The Alliance was formed as a result of the collaborative efforts between the four founding partners: The National Geographic Society (NGS), Counterpart International (CI), the George Washington University (GW), and the Honduras Institute of Tourism (HIT). The overall SAVE approach is to establish and enable linkages between responsible travelers and destinations interested in pursuing sustainable growth. Ecolodges Indonesia Steve Noakes, founder of Pacific Asia Tourism Pty Ltd is a Board member of Ecolodges Indonesia& Co-Chair of the company’s, International Advisory Group– dedicated to biological diversity through ecotourism in and near national parks of Indonesia


Global Sustainable Tourism Criteria (GSTC) initiative Common link for Oceania (and Asia): Steve Noakes has represented the Oceania Sustainable Tourism Alliance on the Partnerships for the GSTC and been an active member of the Temporary Executive Board of STSC. With the merger, he is now a member of the Interim Advisory Committee of the new TSC. On the link below is a powerpoint to explain GSTC + STSC = TSC. Introducing how the Partnership for Global Sustainable Tourism Criteria and the Sustainable Tourism Stewardship Council are merging to form the new TOURISM SUSTAINABILITY COUNCIL. 9%20OCEANIA.pdf Key supporting institutions for the Tourism Sustainability Council:

Environment and Sustainable Tourism, Kokoda Track, Papua New Guinea The Kokoda Track Foundation is an Australian philanthropic organisation that has formed a new committee to deal with environmental and sustainable tourism issues along the Kokoda Track, under the Chair of Professor Stephen Wearing (UTS). Steve Noakes from Pacific Asia Tourism Pty Ltd is a member of the Committee whose purpose is to provide guidance and advice to the Foundation's board of directors on how to best achieve its strategic goals.

Kindergarten project, Australian Vietnam Volunteers Resource Group Pacific Asia Tourism Pty Ltd is a supporter ( of AVVRG which was formed by a group of Vietnam Veterans who were concerned about the ongoing devastation of the social and physical infrastructure in Vietnam as a consequence of a prolonged war and the country's 20 year isolation from the West. The refurbishment and reopening the Phong Phu Kindergarten at Nui Dat is the current project of the AVVRG NSW Nui Dat Team. Commencing in 2008, the project is now gaining momentum with the objective to have the Kindergarten open for the start of the Vietnamese 2011 school year. With a capacity for 50 children, the kindergarten will serve the needs of the community of Nui Dat (near Long Phuoc) and the site of the Australian Task Force during the Vietnam War. PAT is a Charter Member of the Global Development Society - an independent think tank that works to reduce global poverty and inequality by encouraging policy change in the U.S. and other rich countries through rigorous research and active engagement with the policy community.


A member of the Advisory Board of Sustainable Travel International (STI) is a USA 501(c)(3) non-profit organization, dedicated to providing education and outreach services that help travelers, travel providers and related organizations support environmental conservation and protect cultural heritage while promoting cross-cultural understanding and economic development.

Australian Partner Organisation (APO) with the Australian Youth Ambassadors for Development (AYAD) program. Locates young Australians aged between 18 to 30 years on tourism related projects across Asia Pacific. To date we have been APO on AYAD projects in Kiribati, Tonga, Samoa, Fiji & Mongolia Pacific Asia Tourism Pty Ltd is principle international mentor for the South in Thailand. Andaman Coast Sustainable Tourism Network

A member of the Travel Mole Special Advisors Group. TravelMole is the largest global online community for the Travel and Tourism Industry with over 450,000 registered newswire.

Supporter in 33 countries in Pacific Asia for TourismROI, the world’s premier Travel & Tourism management and investment resource.

Industry Advisory Board, Griffith Business School, Department of Tourism, Leisure, Hotel & Sport Management, Griffith University, Australia

Suzanne Noakes 20 years of skills and experiences with the customer services issues covered by programs such as Aussie Host can be customized to suit clients in any Asia Pacific destination.

EcoClub International interview with Steve Noakes (Jan 2010) PAT is a member of ECOCLUB® - International Ecotourism Club™ promotes social & ecological change through & within Tourism. An acclaimed social network with Members, individuals & organisations worldwide!


University linkages are maintained with leading researchers who can contribute new knowledge and professional inputs to international projects: Indonesia

New Zealand

Mataram University, Lombok


Chulalongkorn University

USA & Canada



South Pacific

Editorial Board: Journal of International Volunteer Tourism and Social Development

UNWTO World Committee on Tourism Ethics, 2007 - 2011 (


Pacific Asia Mangrove Conservation & Sustainable Tourism Research Project: Initiated by Pacific Asia Tourism Pty Ltd. How can tourism contribute to the conservation, rehabilitation and presentation of the mangrove environments? Throughout Asia Pacific the complex ecosystems of mangrove forests are home to a rich biodiversity and have an important role in coastal waters. So, how can tourism contribute to the conservation, rehabilitation and presentation of the mangrove environments? There are numerous communities throughout Asia and the Pacific who live close to, or rely upon the health of mangroves for their livelihoods. Some of those communities are engaged in various forms of tourism, but there is little evidence (apart from educational, scientific or voluntourism travel) where mangrove forests have been a high ranking motivation or destination attribute of interest to tourists. So, the opportunity is to develop creative forms of ‘mangrove tourism’ that can contribute to the conservation of this crucial natural resource. PAT has started collecting background information to help to better understand the nature, importance and relevance of mangroves to future tourism (probably eco-tourism) experiences.

Vanuatu, South Pacific Pacific Asia Tourism Pty Ltd has joined the list of Partners contributing to communities on the Nguna and Pele islands, located off the North coast of Vanuatu's principal island of Efate in the South Pacific Ocean. In our case, the assistance will relate to sustainable tourism, networking and climate change research and issues. The Nguna-Pele MPA is a local, indigenous, non-governmental organization made up of sixteen communities on the two islands dedicated to the sustainable use and long-term existence of marine and terrestrial resources. It is the very first of its kind in Vanuatu and currently serves as a model for other island. James Cook University PhD candidate, Chris Barlett has been working and researching in the region for some seven years and makes a considerable contribution to topics noted on the website below.

Planning new international structures for sustainable tourism and community-benefit tourism in the South Pacific.

Supported by Pacific Asia Tourism Pty Ltd


Introduction: Pacific Asia Tourism Pty. Ltd. is a private sustainable tourism development company registered in Australia, working throughout the Asia Pacific region. Through our strong global networks, we offer a significant range of integrated services, bringing together other international and local tourism professionals, private companies, public-sector companies, universities and vocational & education training institutions to offer a comprehensive range of tourism & travel policy, planning and management services – all designed to exceed the expectations of our clients. Our company:  Is a project driven, international development consulting firm that serves donor agencies, private sector clients, NGO’s and sovereign governments.  Has a focus on responsible and sustainable tourism development through our consulting, investments, and operational activities – especially in developing and transition countries.  Works at both the ‘big picture’ global/regional level in a number of international forums and networks, as well as at the grass-roots level in delivering product directly to travelers.  Has a strong commitment to advocating the capacity of sustainable tourism to contribute to the Millennium Development Goals which now guide the efforts of virtually all organizations working in international development and have been commonly accepted as a framework for measuring international development progress.  Has a particular interest to see an enhancement of the contribution by Australia’s international Aid to, and cooperation with, developing nations in the Pacific Asia region through tourism related initiatives. This includes our contribution to supporting mechanisms which encourage the development of innovative public and private sector partnerships, exploring new approaches to complex tasks and building the resources which lead to informed discussion of critical issues.  Is the regional affiliate of Solimar International in the partnership SOLIMAR PACIFIC ASIA. ( Solimar International is a managing partner of the GSTA - Global Sustainable Tourism Alliance – a Washington DC based group of 15 leading conservation and tourism development organizations supported by the United States Agency for International Development - US AID ( The GSTA develops, promotes, and applies sustainable tourism models, tools, and best practices at the global, country, destination, and M/SME levels that support and contribute to USAID Strategic Objectives (SO) worldwide


 Has close collaborations with researchers at a number of Asia Pacific Universities and Vocational & Education Training Colleges throughout Australia, New Zealand and the South Pacific, USA, Canada, China, Thailand, Malaysia, Cambodia, Vietnam, Indonesia, India, Pakistan, Nepal, as well as in Germany, France, Switzerland and the UK.

Project photos from: Vietnam, Cambodia, Lao PDR, China, Thailand

Our guiding business principles:  Sustainable tourism can make a valuable contribution to the achievement of the United Nations Millennium Development Goals.  Support the intent of the United Nations World Tourism Organisation (UNWTO) Global Code of Ethics for Tourism – including maximising the benefits of tourism in promoting sustainable development, poverty alleviation, environmental diversity, tolerance and respect for the diversity of religious, moral and philosophical beliefs within and amongst nations.  Minimising negative impacts of tourism on environments and cultural heritage.  Encouraging sustainable growth of tourism enterprises in a destination environment that favours a market economy, private enterprise and free trade for the creation of employment and wealth.  Visitors enjoying their tourism experience – with an open mind and learning about the legitimate differences between peoples and places.  Thinking outside-the-box through partnerships with commercial enterprises, consulting associates, research organisations, universities, vocational education & training institutions, student interns, our Future Leaders community, NGOs, development agencies and networks around the world and international media.


Facilitation at 2 nd UNWTO International Avian Flu and Human Influenza Simulation Exercise, Jakarta, Indonesia, 2007

Design & deliver Customer Service and Guide Training program in Melanesia

Contributing to the First Asia Ministerial Conference on wild Tiger Conservation. Hua Nin, Thailand, Bhutan 2010, supported by The World Bank, WWF & Smithsonian Institute. Global Tiger Initiative

Community leader interviews to assess impact of UNWTO ST-EP Foundation pro-poor tourism projects in southern Lao PDR, 2009

Improving cross border facilities for tourism flows in the Mekong sub-region.

Conducting Sustainable Tourism Training Workshops for private & public sector representatives in Bhutan for Themis Foundation, UNWTO, 2009


Our Services: Technical Missions & Consultancies. We bring together individuals and groups of professional consultants and researchers with extensive experience and top-level contacts to deliver strategic policy advice and implementation services to governments, intergovernmental agencies and multinational enterprises. We create or contribute to Project Teams to implement sustainable tourism technical missions and projects resulting from funding from various multilateral and bilateral donors, private sector sources, NGOs and civil society agencies. We also subcontract to prime contractors or managing contractors on large international projects. Examples of projects: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38.

Ecotourism Marketing Training Tourism Forecasting Destination Branding Destination Visioning Tourism Master Plans Information Technology Operations Management Destination Management Integrated resort planning Tourism Business Clusters Tourism Product Development New Project Feasibility Studies Customer Service Skills Training Destination Marketing Strategies Resident and visitor survey research SME Tourism Business Development Rapid Appraisal Tourism Assessment Development of rural and eco tourism Special Event Planning & Assessment Alleviation of poverty through tourism Environmental Performance Certification Development of community–based tourism Establishment of hotel classification systems Economic & Employment Impacts of Tourism Tourism & the Millennium Development Goals Development of human resources for tourism Landscape Architecture for tourism infrastructure Community-based tourism in the developing world Stimulation and promotion of public-private partnerships Vocational and Technical Education Training Assessments Strengthening of institutional capacities of National Tourism Administrations Sustainable tourism as a tool to assist in eliminating poverty Government & industry tourism organisations and institutional arrangements Formulation and implementation of appropriate marketing and promotional strategies Adjustment and improvements in existing tourism regulations in accordance with international standards Bi-lateral and multi-lateral sustainable tourism policy development Government & industry tourism planning and policy-making processes


Examples of past projects where Pacific Asia Tourism has the capacity within its network to contribute and deliver: Australia:

Indonesia: Cambodia:


Thailand: Samoa: Fiji: Maldives: Bhutan: Nepal: China:


Conducting customer training programs for two of Australia’s leading ecolodges located on either side of the world heritage listed Lamington National Park - Binna Burra Mountain Lodge and O’Reilly’s Rainforest Lodge. PATA Task Force rapid appraisal missions in North Sulawesi and East Java/West Sumatra. Asian Development Bank’s MTDP – Mekong Tourism Development Project. International Finance Corporation’s MPDF – Mekong Project Development Facility. World Bank’s Barriers to Growth Study. The Asian Development Bank’s MTDP – Mekong Tourism Development Project. USAID component of the Asia Regional Biodiversity Conservation Programme in Lam Dong Province Establishment of Thai Australia Tourism & Hospitality Training Centre on the Andaman Coast. Review of NZ AID investment in tourism sector Tourism Development Master Plan Tourism Master Plan Ecotourism strategy for protected areas in Bhutan Ecotourism strategy for Chitwan National Park, Nepal Dongkoucao and Huangcaoping Panda Ecotourism Project, Wolong National Nature Reserve, Sichuan, Develop ecotourism standard for China. Tourism and poverty alleviation in Shaanxi Province Sustainable development and biodiversity conservation in Wuyisham Biosphere Reserve, Fujiian Province. Economic impact of nature reserves in Guandong Province Public Private Partnerships for sustainable tourism, Singapore ST~EP (Sustainable Tourism as an effective tool for Eliminating Poverty): A Scoping Study, Tourism Satellite Accounts, Destination Marketing, Sustainable Tourism, Codes of Practice etc

Participating in the issue of tourism and gender at the Mekong Regional network Meetings in Tien Giang Province, Vietnam

Pacific Asia Customer Service Training

Suzanne Noakes is one of the region’s most experienced short course customer service training specialists. She is typical of the wealth of experience & talent within the PAT network to deliver a range of sustainable tourism education, training & research projects.

Photo credit: %20Nov%2008.pdf Also, see


Contributors to the April 2009 Korea Travel Conference in Chang-won (L to R) Xu Jing, UNWTO Regional Representative for Asia Pacific, Dr Paul Rogers, Byoung woo Park, UNWTO and Steve Noakes. Paul & Steve delivered two keynote speeches at the UNWTO Special Session, addressing: •

What steps can governments, businesses, the media and tourists take to ensure tourism is promoted as a vehicle for green growth in the current economic crisis;

What techniques and practices can be employed to enhance the economic benefits of sustainable tourism, including opportunities for nature-based tourism and ecotourism for local communities?

SOUTH PACIFIC: Public access to Australian Government submission Pacific Asia Tourism Pty Ltd Director, Steve Noakes was called as a witness to the Australian Government (The Senate) Inquiry into the economic and security challenges facing Papua New Guinea and the island states of the southwest Pacific. PAT submission: A good result - Recommendation: ‘In light of the growing awareness among major donors (EU, US and New Zealand) of the value of using sustainable tourism to assist developing countries alleviate poverty and promote broadbased economic growth, the committee recommends that the Australian Government incorporate this sector as an identifiable program in its ODA policy framework for the region’. For extracts, go to:

Vietnam project Undertaking an assessment for GTZ Germany of UNWTO ST-EP Foundation funded pro-poor tourism project in Ha Tay Province near Ha Noi renowned for its handicraft industry. January 2009

Southern Africa – introducing the niche SAVE markets and concept of a SAVE Travel Alliance as part of a potential Slave Wrecks Tourism heritage initiative with IZIKO Museums and others in Southern Africa, Capetown, South Africa 2009

Pacific Asia Tourism Pty Ltd is a member of the South Pacific Tourism Organisation:


Who are we? Pacific Asia Tourism is a commercial entity of collaborative communities. Its origins commenced over 30 years ago when Steve Noakes first began linking tourism operations with research & education communities. For more than 25 years, he has worked closely with some of the world’s leading researchers and practitioners in the development and delivery of sustainable tourism outcomes in both developed and less developed economies of the Pacific Asia region. Our network communities. Research Community

Consulting Community

Future Leaders Community

Our network of leading researchers interested in topics relevant to sustainable tourism in Pacific Asia continues to grow and be engaged on projects with our Consulting Community & Future Leaders.

Our Consulting Community brings together a wide range of skills, experiences and qualifications necessary to plan, determine policy, implement strategies and development both ‘hard’ and ‘soft’ tourism infrastructure. They include: Architects, Engineers, Economists, Accountants, Legal Advisors, Master Planners, Landscape Planners, Environmental Scientists, Management Specialists, Information Technology experts, Tourism Marketing Specialists, Protected Area Management Specialists, Integrated Resort Development Project Management, Customer Service Training Specialists and others.

Pacific Asia Tourism encourages the development of up-and-coming young researchers and practicioners in the international tourism development space.

The Pacific Asia Tourism research community has a collaboration agreement with International Center for Research and Study on Tourism (Centre International de Recherches et d'Etudes Touristiques CIRET) based in France which allows access to one of the world’s largest databases for tourism research, individual researchers and research organizations. This also gives an advantage to our Future Leaders community to assist their research needs.

They make valuable contributions to Project Teams, contribute new and innovative perspectives and provide the foundations for inter-generational change as the company grows. We have 13 Future Leaders each year, all of whom have or are taking some form of post graduate research into areas relevant to sustainable tourism and the Millennium Development Goals. Many already have experience on international projects. Each is very interested in future project engagement in Pacific Asia.

Many of our network community are introduced on the pages to follow:


Steve Noakes (right), founding Director of Pacific Asia Tourism with Dr. Don Hawkins, Chair of Solimar International, Washington DC, at Binna Burra Mountain Lodge in the world heritage listed Lamington National Park, Australia, 2007 (Gondwana Rainforests of Australia, ECOCLUB interview with Steve Noakes (Jan 2010)

Steve Noakes is Founder/Managing Director of Pacific Asia Tourism Pty. Ltd.. He has been a leading advocate for sustainable tourism practices through the Pacific Asia region and has undertaken consulting projects funded by the private sector and multi-lateral & bi-lateral agencies including World Bank, International Finance Corporation, Asian Development Bank, UNWTO, APEC, GTZ & NZ AID. He has been involved in Asia Pacific tourism for over 30 years and currently also serves on the Board of Ecolodges Indonesia. He initiated the global knowledge enetwork as part of the 2007 UNWTO International Year of Women in Tourism. Steve is an Adjunct Professor (Tourism) at Griffith University, Australia and has an extensive background in commercial project collaboration with leading academics & researchers in sustainable tourism throughout Pacific Asia. news_cat=&pagename=searchresult

In 2008, he was recognized for his 30 years on was presented with the Inaugural Ecotourism Australia ECOTOURISM MEDAL, ( The Award recognizes his extensive 30 years active engagement in the Australian and international industry – particularly his interest and experience in ecotourism and the broader sustainable tourism development agenda.

Papua New Guinea

Kalimantan, Indonesia

Suzanne Noakes is a Director of Pacific Asia Tourism Pty. Ltd.. With qualifications from the University of Queensland, Australia, decades of practical experience, she conducts high quality customer service training, tourism workplace assessment & guide training programs within the relevant cultural context. She has extensive experience as a certified travel manager and tour operator. Suzanne has also been a leading promoter, host of expeditions, zodiac driver and cultural photographer throughout Melanesia & Micronesia for over 20 years. She is part-owner of Ecolodges Indonesia operating wildlife conservation lodges in four islands of Indonesia and a shareholder of Binna Burra Mountain Lodge, Australia. Most often the discerning clients on her expeditions with US based tour operators are from the Alumnis of the major Ivy League Universities from the USA – including Harvard and Yale. In Papua New Guinea, she sponsors such initiatives as the Karawari coconut soap press, teacher scholarships and improved water collection projects within the Milne Bay region. Her expertise, energy, rapport with the local people and warm personal style receives high praise.

Suzanne’s Training Programs: akes%2009%20Nov%2008.pdf


Dr Paul Rogers is a Senior Assicuate of Pacific Asia Tourism Pty Ltd. He has firmly established a professional reputation both in Asia Pacific, and globally in the fields of Sustainable Tourism Development, Tourism Planning & Development, and Tourism Policy development. He is a highly valued contributor to both the research and practice of applying tourism as an effective tool to address the Millennium Development Goals, especially in relation to sustainable development, poverty alleviation and gender equity issues. His PhD studies in South Asia continue to provide foundations for leading-edge research into community-based tourism in developing economies and the preparation of (eco) tourism strategies to promote socio-economic development and the conservation of natural and cultural heritage in rural and protected areas. His academic work and hands-on in-field experiences have been recognised for their international significance from a range of donor, government, research and industry agencies including SNV (Netherlands), DFID (UK), GTZ (Germany), JICA (Japan), NZ AID, (New Zealand), AusAID (Australia), the UNWTO, the Pacific Asia Travel Association and IUCN, the World Conservation Union. Based in Australia.

Our Research Community Senior Scientist, Dr Johannes Bauer has worked for over 30 years in research, management and policy development for natural resources utilisation and protection as they apply to sustainable tourism, biology, wildlife management and forestry. Member of Expert Panel for the International Council for Game and Wildlife. University lecturer in wildlife management, freshwater biology and conservation biology. Research interests in integrated conservation & development & conservation on production land (agriculture, pastoralism, tourism, forestry, hydrodevelopment), population and restoration ecology. Involved in more than 150 publications/research reports. Contributed to numerous international tourism projects in China, Nepal, Bhutan, Thailand, PNG, Vietnam and India funded by national Governments, industry and development agencies including IUCN, UNEP, UNDP, GTZ and WWF. Professor Terry de Lacy, PhD, is a highly respected international expert on sustainable development in tourism and climate change impacts on the tourism sector. For its first 10 years, he was the founding CEO of the Sustainable Tourism Cooperative Research Centre owned by some sixteen Australian based Universities and providers of Vocational and Educational Training for the travel, tourism and hospitality sectors providing state-of-the-art research into sustainable tourism destinations, enterprises and resources. He has extensive research, policy, project and educational experience in Asia and the Pacific, in particular in China. He has undertaken projects in association with numerous international agencies, including IUCN, EU, WTTC, APEC and AusAID. Terry is Chair in Sustainable Tourism and Environmental Policy at Victoria University, Australia and was previously Dean of the Agricultural and Natural Resources Faculty at the University of Queensland. Professor Leo Jago, PhD, is former Director of Victoria University’s Centre for Hospitality and Tourism Research and former respected Deputy CEO and Director of Research for Australia’s national Sustainable Tourism Cooperative Research Centre. Leo has undertaken research and consulting projects in Asia, Africa and the South Pacific. He has 20 years operational experience as an owner operator of small tourism enterprises in urban and regional areas. Leo has degrees in both engineering and economics. He has an eclectic range of research and consulting skills focusing in the areas of event management and evaluation, small enterprise management, tourism planning and tourism marketing.


Dr Karen Higginbottom’s research and consultancy work has focused principally on wildlife and environmental management issues relating to wildlife and nature tourism. She has also played a key role of integrating nature/wildlife, business, economic and social issues. She has a diverse background in research and consultancy; including ecology, behaviour and management of mammals; environmental and conservation management in developing countries and by Indigenous communities; facilitation of rural development as well as nature and wildlife tourism. Karen holds a Bachelor of Science (Honours) Zoology, University of Adelaide, 1982 and a PhD, Department of Ecosystem Management, University of New England, 1991.

Professor Trevor Sofield, PhD, is an international authority, consultant and former Ambassador who has practiced, researched and lectured on tourism and its contributions to the Millennium Development Goals throughout Pacific Asia. He is Foundation Professorial Chair in the Tourism Programme at the University of Tasmania and Professor of Tourism Studies with the School of Environmental Science, Geography and Tourism at Sun Yat Sen University, Guangzhou, China. He has extensive Pacific Island, Mekong, & China, Himalaya region experience working & collaborating with national governments, bi-lateral and multi-lateral donor agencies & international project management companies, including the World Trade Organisation, UNWTO, WWF, UNESCO, UNDP, UNCTAD, GTZ, SNV and AusAID. He has been Team Leader on recent ADB funded Mekong Tourism Development Projects in Cambodia and Vietnam. Professor Larry Dwyer PhD has expertise in tourism economics, management and policy. From his base at the University of New South Wales, Australia, Larry maintains strong links with the tourism industry at international, national, state and local levels. He has undertaken an extensive number of consultancies for public and private sector tourism organisations within Australia, and for international agencies, including several in South Pacific nations in projects funded by AusAID, the Australian Department of Foreign Affairs. He has been the consulting economist on a project to develop a tourism strategy for Andhra Pradesh, India, commissioned by the UNWTO. More recently he was part of a team commissioned by the UNWTO to advise on adaptation of the Tourism Satellite Account Conceptual Framework to Measure the Economic Importance of the Meetings Industry. Larry is a member of the International Advisory Board of the Business Enterprises for Sustainable Tourism Education Network (BESTEN) and a Member of the International Academy for the Study of Tourism.

Professor Jack Carlsen PhD, holds Bachelor of Economics (1987) and Doctor of Philosophy (2000) qualifications from the University of Western Australia. He is currently Chair in Tourism Studies at Curtin University, Western Australia, CoDirector of the Curtin Sustainable Tourism Centre and Program Leader of the Sustainable Enterprises research program for the Sustainable Tourism CRC in Australia. Dr Carlsen has extensive tourism research experience in the university and private sector, which includes tourism development, planning and management. He has an excellent research track record, which has produced more than 100 scholarly publications on various topics related to tourism development and evaluation. He has been Director of his own consultancy, Tourism Research Services since 1991 and since 1997 has been associated with the Sustainable Tourism Cooperative Research Centre Dr Carlsen was the Chief Technical Expert leading the team that produced the Maldives Third Tourism Master Plan in 2006 and has extensive knowledge of Indian Ocean Regional tourism, particularly in island states.


Dr Pramod Sharma has been a leading research figure in Information, Communications & Technology for travel and tourism based at University of Queensland, Brisbane, Australia. Dr. Sharma has authored over 60 publications. His research interests include: applications of Geographical Information Systems (GIS), technology transfer; the use of information technology in business management; mobile technologies and navigation systems. He has extensive consulting and research experience in IT projects and statistical surveys in Oman, Singapore, Malaysia, Thailand, Laos, Philippines, Mauritius and in Australia. A key element in all these projects has been the introduction of new technologies under relatively difficult conditions.

Dr Thomas Bauer has been involved in the hotel and tourism industry since 1971. He gained undergraduate degrees in Business Administration and Tourism, a Master of Business in Tourism Development (Victoria University) and a Doctor of Philosophy (Monash University). He has been a tourism educator since 1989 and currently holds the post of Assistant Professor in Tourism in the School of Hotel and Tourism Management at the Hong Kong Polytechnic University. Thomas has travelled extensively in over 60 countries on all continents and is one of the leading experts on Antarctic tourism, a region he has visited on numerous occasions as a naturalist, lecturer, researcher, guide, and Zodiac driver. Thomas has consulted to the Government of the Hong Kong SAR, various provincial governments in mainland China and has worked on UNWTO projects in Vietnam, Maldives, Korea and Cambodia. He is a Rainforest Guardian of the Australian Rainforest Foundation and a Fellow of the Royal Geographical Society, London and has served on the PATA Sustainable Tourism Committee since 1999 and is the committee’s Chairman elect. He is the co- owner of Dundee Park, a sustainable tourism education facility, in Mission Beach, Tropical North Queensland, Australia. Professor Margaret Deery, PhD, Professor of Tourism in the School of Hospitality, Tourism and Marketing at Victoria University, Melbourne. Her previous roles include Director of Victoria University’s Centre for Hospitality and Tourism Research. Margaret has undertaken research and consulting projects in Mozambique and Kenya. Most of her research has focused on local issues such as the social impacts of tourism, the growth of the food and wine industries and evaluations of events, particularly business events. Margaret’s PhD examined employee turnover within the hospitality industry and she has Masters degree in Human Resource Management as well as an honours degree in History. In addition, she is a qualified teacher with over 25 years teaching experience at secondary and tertiary levels.

Dr. Stephen Wearing is an Associate Professor at the University of Technology, Sydney (UTS). He has been responsible for a variety of projects in the area of Leisure and Tourism Studies at the international level. His work with communitybased ecotourism has seen him in Costa Rica awarded a special citation from the Costa Rican Government for services towards community, conservation and youth and for work in other countries such as Guyana and a number of countries in the South Pacific an outstanding contribution award from Youth Challenge International. Dr. Wearing has conducted numerous projects and lectures worldwide and is the author (co-author) of 7 books and over 100 articles dealing with issues surrounding leisure and tourism. Stephen has substantial practical experience as a town planner, environmental planner and park planner. He has been project director for a range of social sciences in natural resource management projects and research and a team leader for a variety of pro poor tourism, ecotourism, volunteer tourism and outdoor education activities internationally.


Dr Kreg Lindberg is based at Oregon State University, USA in the Department of Forest Resources. Academic background in Forest Social Science, Economics, International Studies & Natural Resources Management. Has undertaken numerous international projects relating to tourism/recreation economics, tourism/recreation management and evaluation of tourism's social impacts. These projects have been on behalf of agencies such as The World Bank, The Nature Conservancy, WWF, the World Resources Institute, the European Union, Inter-American Development Bank, USDA Forest Service, The International Ecotourism Society, Conservation International, The Chinese Academy of Science, national Governments, internal project management companies. Kreg has consulted and conducted research in the United States, Australia, Norway, Sweden, Denmark, Poland, Costa Rica, Belize, Ecuador, Peru, South Africa, China, and Indonesia, and has conducted workshops and/or given keynote addresses at conferences in additional countries. In 1993, Dr Lindberg joined with Prof. Don Hawkins to edit/publish Ecotourism: A Guide for Planners & Managers. Ecotourism Society, N. Bennington, VT. This foundation book was also translated into Portuguese, Korean, Indonesian, Hindi, and Vietnamese. Kreg has a Ph.D. in Forest Social Science with a minor in Economics from Oregon State University, as well as a Masters degree in International Relations from the Johns Hopkins University School of Advanced International Studies.

Dr. Greg Ringer is Professor of Sustainable Tourism Studies at the University of Oregon and aboard The Scholar Ship, and a Visiting Professor on Faculties in Canada, Vietnam, Montenegro, and Australia. His academic research is currently focused on community-based geotourism and indigenous development in protected areas. Greg also works as an international non-profit consultant and sustainable tourism planner for community-based organizations, governments, and universities in sub-Saharan Africa, Latin America, Eurasia, and the Pacific region, where he specializes in social and environmental impact assessments, GIS and remote sensing, marketing appraisals, guide training, historic/cultural interpretation, environmental education, and natural resource management in biodiversity reserves worldwide. Greg has received two Fulbright lecture/research awards in sustainable tourism planning and marketing in Serbia-Montenegro and the Balkans (2005-06), and ecotourism and forestry in Uganda (1997-98). He also participated in curriculum development on Cambodia and Thailand through the Fulbright-Hays Group Projects Abroad Program (1999), and continues to serve as a Fulbright Senior Specialist for the U.S. State Department and the Agency for International Development, as well as the World Wildlife Fund, Conservation International, and The International Ecotourism Society. Professor Beverley Sparks has extensive experience in the field of consumer behaviour in tourism. She has focussed a lot of her research interest on customer satisfaction and, in particular, how to manage service delivery for optimum outcomes. Beverly has been actively involved in a range of tourism research projects including food and wine tourism consumer research, service quality issues facing the tourism industry, and how consumers derive value from tourism products, such as timeshare resort ownership. She has an extensive research publication record in leading marketing, tourism and hospitality journals. Beverley has a range of international experience where she has collaborated on various types of projects (e.g. service quality perceptions of Chinese). She has also undertaken consultancies in the area of benchmarking for industry associations, such as the Restaurant and Catering Association (Australia). She also has extensive administrative and staff management experience as Griffith University’s Head of School in Tourism and Hotel Management (1996-1999) as well as the University’s Dean International (20002003). She has been able to successfully develop the strategic direction of a professional development program for PhD scholars in tourism.


Dr Susanne Becken is a leading researcher and consultant in the area of climate change and tourism. Susanne is based at Lincoln University as a Principal Research Officer in Sustainable Tourism. She is leading a wide range of projects both in New Zealand and internationally. Past and current projects deal with energy efficiency, greenhouse gas emissions from tourism, climate policies, climate impact assessments and adaptation measures specifically for tourism. Susanne represents Asia-Pacific on the World Meteorological Organisation’s Expert Team on Climate and Tourism, and she was also a contributing author to the IPCC’s Fourth Assessment Report. Dr. Michael McGrath gained his PhD from Macquarie University in 1993. He is currently Professor of Information Systems at Victoria University, Melbourne, Australia. He has over 20 years experience in the IT industry - mostly at Telstra, Australia, where he worked in a variety of positions. These included an executive-level position, as Manager Information Architecture within the organisation’s Corporate Strategy Directorate. His current research is focused on the design and development of a decision support system (DSS) designed to allow tourism businesses to project ROI from the specific environmental programs promoted by Green Globe (Asia-Pacific). Other recent projects have involved the development of a high-level information architecture for the Australian tourism industry and on issues associated with the takeup and diffusion of online technologies among small-to-medium tourism enterprises (SMTEs). In recent years he has conducted research and consultancy work for Telstra, IBM, Centrelink, DIST (Department of Industry Science and Tourism) and NOIE (National Office for the Information Economy). He has authored over 100 refereed journal and conference papers. Professor Brian King is Head of the School of Hospitality, Tourism and Marketing at Victoria University in Melbourne. His expertise focuses on emerging Asia-Pacific markets, resorts, investment, migration, government policy and human resource development. Professor King has worked on numerous industry studies and consulting projects across the Asia-Pacific region. These have included an examination of hotel investment in the South Pacific, Resorts in Asia and tourism reports on Fiji, Laos, Sri Lanka, Cambodia and Vietnam. He was marketing advisor to the UN World Tourism Organisation for the Niue tourism development plan. Another recent project involved evaluating restrictive business practices in Australia’s inbound tourism markets. This required in-depth fieldwork in China, and Australia and an understanding of government policy, regulation and approvals from both sides. His work also includes a review, which has tracked Australia’s hotel industry over a fifteen year period. Focussing on tourism economics and industry dynamics the report identified a ‘boom and bust’ mentality in the hotel and resorts sector. Professor King has also authored or co-authored a number of books including: Creating Island Resorts; Tourism Marketing in Australia; and Asia-Pacific Tourism: Regional Planning. He holds numerous editorial board positions and is Joint Editor-inChief of the international journal ‘Tourism, Culture and Communication’. Dr Tracy Berno has been a tourism academic, researcher and consultant for over 15 years. Her background and experience in tourism education, tourism and agriculture, tourism planning and development and cross-cultural research methods have seen her undertake work in several countries in Asia and the South Pacific, including the Cook Islands, Fiji, Samoa, the Marshall Islands, French Polynesia, New Zealand, Singapore, Malaysia and Thailand. Dr Berno is based at Lincoln University, New Zealand after heading the Department of Tourism and Hospitality at the University of the South Pacific for close to eight years. Dr Berno has authored, and co-authored numerous reports, journal articles and book chapters.


Dr Giuseppe Marzano has over 10 years international experience in marketing and in the facilitation and management of multi-stakeholder decision making processes in the context of tourism. In particular Giuseppe has conducted research and participated in several destination branding processes. Giuseppe has published in the field of tourism marketing with a specific focus on the understanding of the benefit of collaboration amongst tourism stakeholders. Giuseppe graduated with a PhD in Tourism from The University of Queensland, Australia and a Master’s degree in Natural Resources Management from INCAE (Costa Rica) and speaks fluently Italian, Spanish and English. Giuseppe currently lives in Quito, Ecuador.

Dr Ren Zhuge earned his PhD in Protected Area Management from The University of Queensland, Australia. He was engaged in the promotion of Green Globe’s sustainable tourism benchmarking and certification program in China for five years. He has organised environmental performance standard training workshops to business, community and government enhancing the environmental, economic and social sustainability of tourism in China. He has been also involved in many development and planning projects such as the Giant Panda Ecotourism Project which aims to build a model ecotourism development in Changqing Nature Reserve, Shaanxi province and conceptual planning for Giant Panda tourism in Wolong Nature Reserve, Sichuan province. Dr Zhuge has also developed a broad range of relationships with governments at various levels, academics from universities and research institutes, businesses in travel and tourism industry and NGOs such as World Wide Fund for Nature, Conservation International and The Nature Conservancy.

Dr. Thomas Iverson is a registered consultant with the Asian Development Bank and the Global Development Network. He earned his Ph.D. in economics from the University of Texas, and taught graduate courses in economics and management information systems at Kentucky State University’s Graduate Center. Tom has been at the University of Guam since 1988, where he is currently a professor of economics and the Executive Director of the Sustainable Development Institute. With a wide range of interests, Dr. Iverson has consulted in Guam, Palau, Chuuk State and Pohnpei State (Federated States of Micronesia), and Bali. Since 2002, the Iversons have also operated a tourism business, Cosmo Salon & Spa, in Sanur, Bali. Tom is the Representative for Guam and Micronesia to the Asia Pacific Tourism Association.

Sakanan Plathong is Lecturer, Department of Biology, Prince of Songkla University, and a prominent coral reef research specialist in Thailand. He has some 20 years experience on many aspects of marine environment from ecology to management including Marine Environment Impact Assessment and its management, coral reef ecology and management, Seagrass and Mangrove Management and marine national park management. Sakanan was a project leader for the management planning of 5 marine national parks in Thailand including, Sirinath National Park, Mu Ko Chumphon National Park and a group of ASEAN Heritage Parks; Mu Ko Surin, Mu Ko Similan and Ao Phang-nga National Parks. He has delivered training course for all marine national park’s chiefs in Thailand, providing guidelines for the management of ASEAN marine protected areas. Currently, he is project leader for the management planning and the preparation of the nomination statement for the Andaman Nature Reserves to be a World heritage area.


Dr Agung Suryawan Wiranatha, Research Centre for Culture & Tourism. Udayana University A leading sustainable tourism researcher and advocate for Indonesia and Bali. Hold a master degree in Environmental Management (Griffith University), and a PhD degree in Regional Planning (The University of Queensland). Has been involved in the Sustainable Tourism Advisory Committee of PATA International. In Bali Province, he has been appointed as a Chairman of the Tourism Advisory Committee for Governor of Bali since 2004 and is a member of the International Advisory Group of Founder of Bali Greenery and initiator of the local Bali tourism accreditation system, called Tri Hita Karana Awards.

Dr Dianne Dredge is a Lecturer at Southern Cross University, Australia. She has tourism project planning experience from China to Mexico and Australia. her expertise includes Destination Planning and Development, Recreation planning and management, Tourism product development in developing countries, Regional tourism organisations and institutional arrangements, Leisure lifestyles, migration and patterns of tourism urbanisation. Dianne completed her PhD, University of Newcastle, Australia in tourism planning and policy, a Master of Arts (Recreation and Leisure Studies) from University of Waterloo, Ontario, Canada and a Bachelor of Regional and Town Planning (Hons) from University of Queensland, Australia.

Dr Min Jiang, Research Fellow, Centre for Tourism and Services Research, Victoria University, Melbourne, Australia. Holds a PhD degree in Environmental Law. Has published several refereed journal articles and conference papers in Chinese law, water law and policy, water allocation mechanisms, and water rights trading. With specialty in environmental law and policy, Dr. Jiang is currently working in tourism adaptation to climate change. She will also lead the empirical work of the AusAID funded Pacific Tourism – Climate Adaptation Project (PT-CAP) to develop a vulnerability/resilience framework suitable for the tourism sector in the Pacific to adapt to risks from climate change. Professor Richard Hyde is a registered architect, working in the field of environmental architectural design, evaluation, and innovative sustainable systems for buildings for over 30 years. He has a national and international reputation in the area of environmental design through his work with the Centre for Sustainable Design, The University of Queensland, the Martin Centre, the University of Cambridge, UK and the Institute of Wood Science, USA. He coordinated a seven year for research for the Sustainable Tourism CRC for leading to new international standards for sustainable buildings. Richard has also developed a number of computer-based design tools including Duality database for sustainable timber buildings, and a design orientated energy-conservation tool using a warm climate over heating model developed from pre-computed data using the DOE2 simulation program. Richard is the Australian coordinator for the International Energy Agency Task 28 on Sustainable Solar Housing and was selected as the subtask leader for the Demonstration building area. In November, 2007 he moved to The University of Sydney to lead the architectural science discipline in the Faculty of Architecture, Design and Planning. Current research includes: Exploring synergies with innovative Green Technologies for Advanced Renovation: Redefining a Bioclimatic Approach for Multi-residential and Office Buildings in Warmer Climates.


More project samples

Steve Noakes (centre) addressed the UNWTO Workshop on Marketing and Communication Strategy in July 2007, Jakarta. Also pictured are Geoff Lipman, Assistant Secretary General, UNWTO (L) and Dr Sapta Nirwandar (R) Secretary General, Indonesia Ministry of Culture and Tourism.

Suzanne Noakes contributing to cross cultural learning at Melanesian Festival, Fiji.

Amongst his wide country & cultural experiences, Dr Thomas Bauer is an expert on tourism in Antartica.

Dr Trevor Sofield on project assignment, Milashan Pass, Tibet.

Dr Johannes Bauer & staff at prince of Songkla University, Thailand on a south Andaman project


Our Consulting Community In addition to our extensive network of senior academics/researchers in sustainable tourism who all have excellent project experience, we also bring into Project Teams skilled and respected industry practitioners – some of whom are introduced below. Skills sets cover from the planning and development of tourism infrastructure & services, through to implementation and operations.

Graeme Worboys, PhD. is an international authority on the management of sustainable tourism in protected and natural areas. He has managed sustainable tourism in World Heritage sites; World Biosphere Reserves; Indigenous sites; historic sites; marine protected areas; wilderness areas; national parks; and natural areas in Australia and internationally. Graeme holds a Master of Applied Science, and his Doctoral Thesis on evaluating the effectiveness of protected area management was approved in July 2007. He is the lead author of a very successful Australian University text on protected area management; co-editor of an (acclaimed) international protected area management book by IUCN (The World Conservation Union); and is Vice Chair (Mountains Biome) for IUCN’s World Commission on Protected Area. He provides lectures on sustainable tourism to post-graduate university students and has extensive experience in sustainable tourism projects including in China, Indonesia, Solomon Islands, Thailand, Nepal, Canada, New Zealand, and South Africa.

Graeme has expert knowledge on environmental certification systems for tourism destination & enterprises.

Cathy Parsons was most recently the CEO and Global Manager of Green Globe, the world’s foremost environmental certification program for travel and tourism. In this role, she was instrumental in expanding the operations into over 50 countries and forged alliances with key NGOS such as the Rainforest Alliance, Conservation International and Conservation Volunteers. Cathy was a member of PATA’s Sustainable Tourism Committee and established a formal relationship between PATA and Green Globe to facilitate more sustainable tourism. Previous experience included 15 years as a Senior Executive with the Australian Government working on environmental tourism programs and initiatives such as the National Ecotourism Accreditation Program. She is currently an independent consultant, serving on the Technical Advisory Committee for the Respecting our Culture accreditation program and the Rainforest Alliance’s Business Planning Committee for accreditation of environmental certification programs. Douglas Hainsworth is a tourism development professional based in Vietnam. He has particular interest and expertise in tourism's contributions to sustainable development through poverty alleviation and environmental and cultural conservation. In his tourism sector experience that spans 20 years, he has worked in the areas of tourism policy and programming, project planning and implementation, business and enterprise development and operations, stakeholder collaboration and sector strengthening, strategic and technical advice, and project/program assessment and evaluation. Development sector experiences includes work with (I)NGOs, donors and other development partners on program and project development, planning, implementation and assessment. Doug’s expertise has been delivered through technical advice, institutional development, capacity building services, and stakeholder and sector coordination. He holds an MA in Community and Regional Planning (Tourism Development), a BA in Geography-Natural Resource Management, and degrees in both Tourism Marketing and Tourism/Hospitality Management. Doug has had over ten years of active engagement in the Greater Mekong Sub-region with a focus on Vietnam, complimented by experience in other dynamic and emerging markets such as Central America and India.


Viliame (Bill) Gavoka is one of the most respected and experienced tourism professionals in the South Pacific region. He is immediate past CEO of the Fiji Visitor Bureau, a former Chairman of the South Pacific Tourism Organisation also serving on the Board of the Pacific Asia Travel Association, the Civil Aviation Authority of Fiji, Air Terminal Services (Fiji), the Fiji Trade and Investments Board and the Fiji Hotel Association. Bill also has an extensive Hotel and Travel sector background, including periods in both in marketing and operations with Shangri-la in Fiji and as a senior Manager of Thomas Cook in Fiji.

Lisa King interviewing low-income women in the Marshall Islands on an Asian Development Bank project.

Lisa King brings insights into any sustainable tourism project with her diverse background in vocational training, community-based education, scientific research, extension, ecotourism and partnership development. As a University of Hawaii Sea Grant extension agent, Lisa was involved in numerous sustainable tourism projects alongside local and international stakeholders in Micronesia and was instrumental in developing sea kayaking as an tourism activity in the Republic of Palau. She has been a private sector education consultant and an Asian Development Bank consultant working on pro-poor tourism issues involving low income women and youth in the Marshall Islands. Holding a B.S. in Biology with marine specialization and two masters degrees (Secondary Education: Curriculum and Instruction & Ecotourism), Lisa is currently working on her PhD (James Cook University, Australia) on investigating the role of the World Heritage brand in attracting visitors to World Heritage Areas in Queensland, Australia. Earlier employment as a tour guide, field seminar coordinator, refuge ranger and outreach educator for a Hawaiian marine park has given Lisa a unique understanding on the value of working with all stakeholders in the sustainable tourism processes.

Dr Alice Crabtree is a hands-on ecotourism expert with wide-ranging experience in Asia Pacific. She has degrees in zoology and aquatic ecology and brings a strong conservation focus to her projects. Alice provided significant contributions to the initial growth and development of professionalism of ecotourism in Australia as a founding member of Ecotourism Australia (EA:1991) and key player in the development of the world’s first ecotourism-specific certification program (NEAP – now known as Eco Certification) and principle architect of the Eco Guide Program. Her work in Asia Pacific has included projects involved with standards setting, community-based ecotourism development (propoor) and industry training (particularly guide training, interpretation and best practice workshops on green standards). Alice has substantial in-country field experience in China, Vietnam, Philippines, Taiwan, Japan, Malaysia, Borneo and New Zealand. She has worked on numerous projects funded by international aid agencies, NGO’s and Industry associations included NZ AID, US AID, GTZ, WWF (China and US), Flora Fauna International (Vietnam) and Conservation International (China), Ecotourism Australia and The International Ecotourism Society. Alice has ecotourism auditing experience for industry certification programs (both NEAP and Green Globe International Ecotourism Standard) and is a Green Globe Trainer. She has been a short term ecotourism expert for the Asian Productivity Organisation (APO) and the Eu-Sino Natural Forestry Management Program and was until recently the Asia Pacific Director for the International Ecotourism Society (TIES). Alice currently serves as Chair of the Technical Advisory Group on Aboriginal Tourism Australia’s Respect Our Culture (ROC) program, the technical 24 working party for the Sustainable Tourism Stewardship Council (STSC) and is a Research Associate for the Centre for Ecotourism and Sustainable Development (CESD).

Dr Jeff Wilks is a qualified lawyer and psychologist specialising in tourism health, safety and security. He grew up in Papua New Guinea where his family ran a transport and tourism business. His early training was in cross-cultural psychology, which earned him a PhD from the University of Queensland and confirmed a love of travel. Jeff has led risk management programs in the Middle East, the United Kingdom and the United States, as well as closer to home in Asia Pacific. An active marine safety practitioner, Jeff has worked as a scuba diving instructor on the Great Barrier Reef and in 2004 was awarded an International Life Saving Federation Citation of Merit for his contribution to risk management and beach safety with Surf Life Saving Queensland. Jeff is a consultant on tourism safety and security to the United Nations World Tourism Organization. He is lead author on five tourism safety books and more than 150 refereed papers and book chapters. He retains an active role in education and training as Visiting Professor of Law at Northumbria University in the UK (Centre for Travel Law).

Keith Sproule is recognized for his expertise in national and regional tourism planning, project management, development of public and private sector partnerships and small and medium enterprise creation. A hands-on travel and tourism industry professional, Keith has been an advisor on ecotourism policy and planning to governments on three continents. He has worked and traveled in over 95 countries, including many of the premier ecotourism destinations around the world. He has worked as a contract consultant with private tourism investment projects, international development banks and government agencies. Keith served two terms as Chairman of The International Ecotourism Society (TIES), and continues to serve on the board. He was recently a field judge for the World Travel and Tourism Council’s Tourism for Tomorrow Awards. He is a board member of Sustainable Travel International (STI) and the Charture Institute. John Hood is an Independent Condominium, Strata Title Hotel & Resort Management Consultant and has been involved in the management of Strata Title Hotels/Resorts and Serviced Apartments for over 30 years. During this time he has been a Director of a Major Hotel & Resort Management Company and has had extensive involvement in Australia, New Zealand, South Pacific and Asia. He has been a Consultant for the past 15 Years to Major Hotel Management Companies, Strata Management Companies, Developers and Owners. He has also taken an active role in the Strata and Community Title Industry serving on Industry Committees and more recently with the Griffith University, Australia, Service Industry Research Centre promoting research and dialogue between all stakeholders in the Industry and Governments.

Ian Oelrichs with Hunter Lovins from the Rocky Mountain Institute and Dr Calire Oelrich. They support Natural Capitalism, a new and rapidly spreading business model that harnesses environmental performance as an engine of competitive advantage.

Ian Oelrichs is a leading Tourism Planner and Landscape Architect. He has been involved in the tourism industry for over 30 years in master planning, site planning and design; corporate branding and livery design; destination planning; strategic planning for local government areas, regions and nations and natural resource planning with a tourism focus. Ian is proprietor of Break of Day Investments and Projects, an ethical investment and project management company - focus is ecologically sustainable tourism, agriculture, property development & new technology. Ian is a former Managing Director of EDAW Australia, the Australian arm of the largest international firm of environmental planning and landscape architecture. He is a Senior Adjunct Fellow, Faculty of Business and Law, at Southern Cross University in Australia, nad has been a member of the Advisory Board for Macquarie Bank’s Community Partnerships and Convenor of Climate Capital Australia. Ian brings extensive 25 experience internationally in resource management, tourism planning and strategic planning.

An example of a master planned project managed by Steve is at

Steve MacRae, based on the Gold Coast, Australia, is a Fellow Member of the Urban Development Institute of Australia. He is a respected industry manager in the tourism infrastructure/resort development field. He brings 20 years experience in the construction industry, 18 years in property development and 15 years in condominium/strata titled resort hotel projects. Steve has also been actively involved in tourism site assessment and acquisitions, development management, project management, project feasibility studies, development finance procurement and resort project marketing management. Steve’s specializes in the development of multi-million dollar condominium/strata titled resort, hotel, apartment developments, master planned communities, mixed use developments, commercial & retail projects, land subdivisions.

Ati Rosemary Mohd Ariffin is an architect and an urban designer specialising in sustainable development. She had obtained her diploma in UiTM Malaysia and continued her postgraduate diplomas on both degrees and Masters in Oxford Brookes University in UK where she won a prize from RIBA (Royal Institute of British Architect) and British Gas for an energy efficient architecture competition. She is currently a PhD scholar in University of Queensland, Australia undergoing a research on ecological sustainable tourism facilities design in the tropics. Her study focuses on development in developing nations, ecosensitive areas, energy efficiency and utilisation of renewable energy. She has 9 years of experience as an academic staff in the University of Malaya as well as experience in professional consultancy works during and prior to her post as lecturer. She is currently holding a part time tutor post for architecture students in the University of Queensland whilst doing her PhD. Most of her research works involves with sustainable development – energy efficient designs, passive designs, rehabilitation and regeneration of riverfronts and adaptive reuse of buildings.

Tara Gujadhur is Director/Founder of the Traditional Arts and Ethnology Centre, Lao PDR, a private ethnology museum in Luang Prabang with a Lao partner. She actively worked with the Lao people to register a foreign partnership, renovate a heritage building, conduct research in ethnic communities, submitted several successful proposals, designed exhibits, and develop handicrafts.

Tara Gujadhur’s expertise includes the formulation and implementation of sustainable tourism initiatives, particularly Pro-Poor Tourism development, Community Based Natural Resources Management (CBNRM), and empowerment of indigenous peoples. She has a wonderful ability to link strategy with on-the-ground development realities; meet deadlines while working independently and resourcefully; and strong communication skills. She places an emphasis on working effectively in multicultural teams. He in-field experiences have stretched from the Mekong region and Africa. She jointly published with Dr Paul Rogers: “The Value of Heritage and Pro-Poor Tourism: the case of Luang Prabang, Lao PDR”. Tara holds a master’s degree in Tourism, Environment and Development from the School of Oriental and African Studies, University of London, UK and a BA Anthropology (cum laude), International Economics, Vassar College, New York. She has also completed the School of International Training programme “Kalahari Conservation and Ecology” in Botswana.


Anne Goonetilleke’s key areas of expertise relates to planning, designing & managing vocational educational programs at local and international levels, strategic business management & business development with a focus on vocational education and the tourism and hospitality industry. She has worked with TAFE (Technical & Further Education) NSW as a Head of Department in Tourism & Hospitality Education and has managed several projects. Project experience has included the design of training & development packages for the Southern Pacific Group of Hotels, the development of an offshore program in Hospitality Management jointly delivered by the China University of Mining and Technology and Northern Sydney Institute of TAFE NSW. She has been academic expert at the UNESCO Greater Mekong Sub-region Virtual University (GMS-VU) Workshop in Bangkok, Thailand for the Greater Mekong Region. Anne is a Panel member of the Australian Government’s Department of Education, Science & Training 2008 Australian Endeavour Scholarship Program for Vocational Education. In addition to Management roles in a number of leading London Hotels, Anne has also worked in Sri Lanka as Assistant Director for the Sri Lankan Tourist Board, and was involved in the introduction of quality systems such as international star classifications for hotels and safety systems. Anne has studied at Westminster College in London & in Australia where she completed tertiary qualifications in Adult Education & an MBA. She co-authored a text titled ‘Hospitality Management Strategy and Operations’.

Dr Sarah Li has worked on a variety of research and consultancy projects in China, the Mekong region and the South Pacific. In Cambodia during 2007 she played a leading role in developing a plan for the Southern Tourism Corridor and Coastal Scenic Touring Route. She has been involved as an international expert for numerous consultancies on tourism planning and development in China, ranging from the formulation of an ecotourism strategy for nature reserves in Yunnan Province to Tourism Master Plans for Hubei and Hunan Provinces, Huangshan, and most recently tourism development planning for Wolong National Nature Reserve (home of the giant panda). Sarah has also conducted numerous training programmes over the years in addition to her University lecturing. Sarah with local transport in Xinjiang, China

Dr David Beirman specialises in Tourism crisis management and recovery consultancy programs. He has worked on projects for a number of tourism ministries and industry leadership groups in Philippines, Israel, Fiji, Trinidad & Tobago, Kenya and Australia. From 1994-2006, he was contracted by the Israel Ministry of Tourism to run the Israel Government Tourism Office for Australasia and the SW Pacific. In 2000 he founded the Eastern Mediterranean Tourism Association which promotes and markets tourism to 12 Eastern Mediterranean countries and is currently National Secretary EMTA. David has been a keynote or major speaker at conferences focussed on tourism crisis management all over the world.

Alastair McCracken has extensive experience in the development, operations and marketing of resort destinations. He has over 25 years in the hotel, tourism and development industries focusing on sustainable development, environmental best practice and management. In senior management roles, he has developed feasibility studies for, and opened new hotels with Hilton Hotels and Hyatt International throughout Australia and Asia, spending 6 years in the development and operation of Grand Hyatt Bali, at Nusa Dua, Indonesia. Alastair led the development of Couran Cove Island Resort, Australia’s first fully integrated eco-tourism village. 23 national and international awards for design, construction and operation are testimony to his experienced leadership at the forefront of ecologically sustainable tourism.


Dr Pallavi Mandke has been working in the areas of tourism, urban and environmental management since 1995 and has been involved in a number of research and demonstration projects in Asia. She has managed, co-ordinated and implemented projects in several countries in Asia and has worked with inter-disciplinary teams at local, national and international levels. Pallavi has acquired skills in project management, research, report writing, events management, reviewing projects for results based management and developing project proposals. She has been involved in several consulting projects for UNESCAP, Asian Disaster Preparedness Center (ADPC) and the Institute of Tourism Studies (IFT - Macau) as well as teaching at the university level and training professional staff. Having lived and worked in India, South East Asia and Australia she brings a sound understanding of cultural values and attitudes, the importance of respectful interdisciplinary activities and a sound appreciation of global issues as they affect tourism planning and development.

Dr Lesley Clark has special interest in governance, gender and the empowerment of women as part of international development. Over a period of 30 years she has been an active conservationist, academic, educator and parliamentarian. During that time she has developed a broad range of skills and knowledge in the areas of sustainable development, gender equity, governance, electoral systems and processes, political campaigning, policy development, strategic planning, community engagement, and capacity building. Lesley holds a Ph D from University of Queensland, Graduate Diploma in Education & BA (First Class Honours), Sheffield University, UK. Dr Ketut Budastra is a consultant and academic with 20 years of socioeconomic development experience. He has advanced knowledge of agribusiness, finance, development planning theories and analyses, and skills in teaching, research, and project/program/institution evaluation and design. As a senior academic of a national university, he has experience in teaching, supervision, research, publication, and extension. Mataram University, Indonesia. As a consultant to several international and national organizations (USAID, FAO, GTZ, GTZ, IFAD and Indonesia Tourism Ministry), Dr. Budastra has experience evaluating the performance of financial institutions, financial systems, financial institution linkages, agribusiness systems, and project proposals. He has developed rural financial institution promotion program, community small and micro enterprise (SME) program, agribusiness system model and small island sustainable development concept. He completed his Ph.D. (Agribusiness) at Queensland University, Australia, MRP (Regional Economics), Cornell University, USA, B.S. (Agriculture Economics), Mataram University, Indonesia.

Dr. FrÊdÊric Thomas is a consultant/researcher specializing in tourism economics and livelihood analysis including 9 years in South East Asia. He combines technical expertise in the areas of social and economic impacts evaluation of tourism, development and migration. This encompasses quantitative and economic approaches of tourism (demand and supply) and development impacts, including micro and macro analysis, as qualitative and social evaluation of these impacts in terms of vulnerability to situations of unsafe migration and human trafficking including Child Sex Tourism. Frederic’s working experiences for international organizations has included the World Bank, the Asian Development Bank and several international NGOs aimed at studying tourism yields, defining socio-economic livelihood patterns and improving the understanding of economic related behavioral changes in developing economies.


Lelei LeLaulu: A development entrepreneur with experience in all regions at the confluences of climate change, sustainable tourism, food security, civil society and renewable energy. Executive director of the Island Nations Climate and Oceans Program; Chairman of the Foundation of the Peoples of the South Pacific and Founding Partner of the Oceania Sustainable Tourism Alliance. Cochairman of Innovations for Sustainable Development, President of Sensible Development Corps, founder of Community Benefit Development and President Emeritus of the development and humanitarian organization, Counterpart International which as CEO he expanded to 60 countries. Born in Samoa Lelei serves on the advisory bodies of several organizations including the George Washington University Business School, Airline Ambassadors International, East Timor Development and Reconstruction Organization, and the World Tourism Forum for Peace and Sustainable Development. Andee Davidson has an extensive background in international tourism related project management, community-based tourism, natural resource management and overland expeditions. Most recently he has been Tourism & Business Advisor to WWF in Namibia, southern Africa. He has proven abilities in project identification, design and appraisal at a regional, country and institutional level, specific project design experience in national and regional Community Based Natural Resource Management (CBNRM), Small Medium Enterprises (SMEs), tourism, community-private partnerships, livelihoods and civil society and government capacity building. Andee has deep understanding of community development and cultural issues, particularly in practice, and a high level of inter-cultural communication skills based on more than 20 years overseas development experience.

ISABEL SEBASTIAN - experience in nature tourism, ecotourism, sustainable tourism and the wellness tourism sectors in Australia, Venezuela and Bhutan. 15 years experience working with a wide range of orangisations in the tourism industry such as travel agencies; tour operators; airlines; Tourism Industry Associations; local, regional and national Government Tourism Organisations; Protected Area Management Agencies; Hotels and Resorts and in the sustainable tourism consulting business. Graduate in Environmental Management (Macquarie University) & Tourism Management (Victoria University, Australia)

Dr Rowan Mactaggart has had 30 years professional experience in senior positions associated with the management of international development including direct appointments with government institutions, and technical assistance and capacity building consultancy assignments focused on the achievement of practical outcomes. He was most recently Chief of Party for the Ethiopian Sustainable Tourism Alliance, a project within the USAID supported Global Sustainable Tourism Alliance. He has direct experience of the policies and practices of major donors including AusAID, DFID, Sida, EC, USAID, World Bank, and both Asian and African Development Banks and has worked throughout Asia Pacific, Africa, Europe and the Middle East.


Dr. Andrew Dragun is a researcher/consultant in economics, environment and tourism. He received his Ph.D (Economics) from the University of WisconsinMadison in 1978 for work on the economics of coastal zone issues. He has worked for the World Bank and the FAO on a range of issues from coastal tourism issues in SE Asia, to world pesticide use and the establishment of an African Virtual University. He has undertaken applied work on fisheries, water, environmental quality, species conservation, sustainable agriculture, GM food, and tourism. In the tourism area Dr Dragun has had a variety of research interests from an initial tourism survey for GBRMPA on the Great Barrier Reef in 1979, recreation issues in the Franklin Dam setting of Tasmania in the early 80s, to opening up tourism in Sichuan China in the early 1980s, to developing sustainable tourism in the state of Sabah in 1989, Ecotourism in Victoria, recreational fishing, National Parks, and Coastal Tourism issues in SE Asia. Dr Dragun has owned several tourist facilities in SE Queensland. Dr Kristin Jakobsson received a PhD in Economics in 1994 from La Trobe University for a study on economic and policy aspects of species conservation and wildlife management. She is an academic and researcher whose research interests have included numerous water management projects in Australia, New Zealand and Sweden; valuation of eutrophication problems in the Baltic Sea, animal welfare and green agriculture, economic and policy aspects of species conservation and wildlife management; recreational fishing issues; tenure and land management in NZ high country; farm forestry; and provision of advice to the government of Sabah, Malaysia in relation to the development and management of tourism resources. Dr Jakobsson has published a book on contingent valuation and endangered species, as well as two book chapters, 18 published papers and 21 seminar and conference papers on a wide range of economic and environmental issues.

Adrien Chatenay: A trainer in guest relations and sustainable development, specialised in the tourism and hospitality industry and the wider services sector. He started a company, Ecos Training, in 2008, which is based in Reunion island (Indian Ocean, France). Ecos creates and conducts trainings for businesses and institutions in the areas of guest relations and sustainable development. Its collaborative approach focuses on real work situations and the involvement employees’ managers. With a background in hospitality, Adrien worked for 6 years in the Accor Group in Paris, where he held various responsabilities in customer service, sales, sustainable development and training. During that time, he trained more than 4000 people on 4 continents on how to better welcome clients and act more sustainably. Adrien holds a Bachelor of Business in Tourism Management, from Griffith University, Australia.

Pauline Tang is the CEO of Profile International Consultancy Pty Ltd, contracted as the Director of Business Development to the International Centre of Excellence in Tourism and Hospitality Education, THE-ICE, an appointment she holds since the inception of the organisation in 2004. She has developed and managed projects, developing international relationships across a spectrum of cultures and industries including migration, investment property, education export, tourism and hospitality education accreditation and benchmarking. Originally from Hong Kong Pauline has lived in the USA, the Netherlands and Germany. Fluent in English, Mandarin, Cantonese and German, her academic qualifications included a Masters degree in Marketing Management (Excellence Award), Graduate Certificate in Business Administration, Bachelor of Arts with Distinctions in Sociology and Economics as well as a Diploma in Real Estate Practices.


Vasja Michael Zalokar has international experience as Senior Advisor / Sector Leader for SNV PPST Pro Poor Sustainable Tourism programme in Vietnam, implementing a Destination Marketing Organisation for a Swiss Government mandate in the Central Asian Kyrgz Republic and working with Swiss organisations Switzerland Tourism, and Switzerland Destination Management. He is fluent in German, English, French, Spanish with an understanding of Russian and Indonesian languages. Vasja is a Tourism Expert, Lucerne University of Applied Sciences and Arts with specialization in: o Destination management & strategic tourism marketing (DMO) o Sustainable tourism development o Project planning, implementation and evaluation (project cycle management) o Post-socialist transition context o Policy dialogue and institution building

Pictured at the Savaii, Samoa meeting in November 2007 to establish OSTA: Lelei Lelaulu, Then President of Counterpart International & Chairman of the Board, FSPI, Washington DC. Steve Noakes, Pacific Asia Tourism Pty. Ltd., Gold Coast. Rex Horoi, Executive Director, Foundation of the People of the South Pacific International (FSPI), Suva. Prof Terry de Lacy, Victoria University, Melbourne.

Following meetings in Washington DC with the leaders of Counterpart International, Solimar International and US AID and subsequent to meeting in Fiji last year with the Foundation of the People of the South Pacific (FSPI), Steve Noakes and Terry de Lacy were invited to attend the annual general meeting of FSPI held on the island if Savaii, Samoa in November 2007 to present ideas for the establishment of a possible new Oceania Sustainable Tourism Alliance, modeled on the US AID sponsored Global Sustainable Tourism Alliance. The concept was well received by the senior NGO representatives from countries throughout the Pacific and now a small working group consisting of Counterpart International, FSPI, Pacific Asia Tourism Pty. Ltd and Victoria University will lead further development – including meetings in Canberra in late April 2008 with the new Parliamentary Secretary for International Development in the Australian Government.

WWF/The Nature Conservancy project in Baja California, Mexico

Five Pacific Asia Tourism experts from the Research, Consultants and Future Leaders communities made a contribution to a WWF/The Nature Conservancy project in Baja California, Mexico in August 2007. They addressed topics including climate change, tourism planning, policy and management issues, sustainable tourism, certification systems, tourism & the Millennium Development Goals. L to R: Prof Terry de Lacy, Cathy Parsons, Steve Noakes, Dr Paul Rogers & Carlos Teuffer


Pacific Rim Associates: Canadian collaborators

Dr. Brian P. White is Professor and Director of the School of Tourism and Hotel Management at Royal Roads University, Victoria, British Columbia, Canada. His recent consulting work has included community tourism strategic planning, museum organizational restructuring, human resource development for tourism, cultural and arts-based tourism development planning, and First Nations ecotourism planning. His international consulting experience includes human resource policy and planning, community capacity-building, cultural tourism, and eco-tourism initiatives. He developed tourism labour force policy for the World Travel and Tourism Council, where he was the senior human resource policy advisor from 1997 to 2001 and has undertaken in projects in Vietnam, Malaysia, Hong Kong, Guam, Thailand, Saudi Arabia and Costa Rica. An avid outdoorsman, photographer, horticulturalist, and naturalist, he has led ocean kayaking, hiking, and mountaineering expeditions for over thirty five years.

Terry Hood: For 25 years, Vancouver, British Columbia, Canada based Terry has been as a leader and innovator in the field of tourism human resource planning and community tourism development, particularly in multicultural/aboriginal work environments. He is recognized as an effective senior administrator responsible for program planning, budgeting, development and evaluation and also acknowledged as an effective systems developer, instructor, facilitator, negotiator and team builder. Through his consultancy North Shore Project Leadership, he has managed international projects in Hong Kong, India, Philippines, Jordan and the Caribbean. Terry is also General Manager of LinkBC (formerly the B.C. Centre for Tourism Leadership and Innovation) a professional network of post-secondary tourism education. Through his association with Pacific Asia Tourism Pty. Ltd., Terry can also provide direct links to the LinkBC (formerly the British Columbia Centre Tourism Leadership and Innovation) - which works in a similar environment as Pacific Asia Tourism. It builds upon the strength of a knowledge network made up of faculty, students and consultants. We both encourage partners from research, education, training, industry, government and the international development agencies to create synergy and strengthen their offerings through innovative partnerships within respective networks. The LinkBC network of 20 tourism education partners has capacities which can contribute to the development of the travel and tourism sector throughout Asia Pacific.

LinkBC Network Industry Partners


European Research Associates: French collaborator

Centre International de Recherches et d'Etudes Touristiques (CIRET) International Center for Research and Study on Tourism (ICRDT) René Baretje-Keller President Centre International de Recherches et d'Etudes Touristiques Emeritus Member of the International Academy for the Study of Tourism “The comprehensive service provided free of charge to researchers enables analysis of over 1400 themes within tourism. These themes have been systematically and objectively identified and are listed in the thesaurus section of the CIRET website. I commend René at CIRET for his dedicated and passionate approach to establishing and maintaining this valuable service to the global tourism research community” Prof. J. Carlsen, Curtin University, Australia. " Your system of reviewing the worldwide literature is very comprehensive. No wonder you have developed the best tourism collection in the world. You are truly one of the biggest architects and definite founders of tourism studies" J.Jafari, PhD, University of Wisconsin, United States of America

Our collaboration with CIRET enables the Pacific Asia Tourism Pty. Ltd. communities to access a valuable tool for global scientific and professional networking and cooperation. CIRET consolidates information to 746 research centers currently identified in 106 countries and to the 4,357 individual researchers currently identified in 118 countries, specialized in tourism and travel. CIRET makes available to Researchers and our Future Leaders the contents analysis through a thesaurus of 1,450 key-words and a geographical index concerning worldwide tourism and travel research through access (up to date) to 151,628 articles, documents, books that CIRET has read systematically created with the indication of authors(s) title and publisher. CIRET also provides a data on publishers specialized in tourism and leisure and provides a publication center open to all researchers, in order to make their production available to the global research community.

Sample projects:

Resettlement of local housing resulting from transport or tourism infrastructure

Workshops in Hong Kong on sustainable tourism and destination marketing.

Wildlife conservation and tourism use – Indonesia, Thailand, Cambodia, Lao, Vietnam.


Our Community of Future Leaders Pacific Asia Tourism encourages the development of up-and-coming young researchers and practicioners in the international tourism development space. They make valuable contributions to Project Teams, contribute new and innovative perspectives and provide the foundations for intergenerational change as the company grows. Brad Weiss has garnered a wide range of knowledge and experience in sustainable tourism development through employment in the private and public sectors, consulting engagements, and two tourism masters degrees. He was student leader of the George Washington University practicum to Honduas that coined the term, SAVE – Scientific, Academic, Volunteer, Educational. Brad has worked on USAID-sponsored projects in Northern Mozambique, creating a sustainable tourism plan as well as a National Geographic Geotourism MapGuide for the region. Previously, he worked at UNWTO, where he mobilized educational institutions to aid member nations in sustainable tourism programs. Earlier employment as a tour guide in Brazil, travel guidebook writer in six developing world countries, marketing executive at an online travel company, and tourism researcher at George Washington University have also provided him with important insights into tourism planning and development.

Carlos Teuffer has worked in the eco and sustainable tourism fields for 6 years. He holds a first degree in Marketing and a Masters of Environmental Management (Macquarie University, Sydney). Carlos has accumulated knowledge and experience in community-based ecotourism, sustainable tourism strategic planning, and certification and standards for sustainable tourism. Most of his experience was gained while working for NGOs and research centres in the Gulf of California, Northwest Mexico. Carlos has worked as a consultant to a wide array of stakeholders including Natural Protected Areas, private sector, governments, community-based groups, international conservation NGOs such as CI, WWF, TNC, and conservation foundations such as The David and Lucille Packard Foundation.

Kate Lawrance has a unique understanding of sustainable tourism development owing to her experience in scientific and tourism related academic research, as a sustainable tourism planning consultant and also from having developed and operated tourism enterprises. Currently holding degrees in environmental science and ecotourism, Kate is undertaking PhD studies in the area of sustainable tourism planning and management. She has worked on a wide variety of sustainable tourism projects, including tourism plans for local government, environmental management plans for private industry, facilitating wildlife tourism in rural areas, managing tourism in National Parks and public-private partnerships in tourism. Kate currently resides in Port Vila, Vanuatu, where she has been involved in developing the country’s first purpose-built backpacker style accommodation facility.


Kath Larsen possesses a valuable combination of practical ability and academic credentials. Leaving her job as a registered nurse behind, Kath embarked on 9 years of extensive international travel, working as an expedition leader in Africa and managing Africa and South America operations for leading tour operators in London. During her travels, Kath developed a strong interest in community-based tourism and protected area management. Kath has since completed a Bachelor of Tourism Management, a Bachelor of Science (Honours 1st Class) and was awarded a University Medal for 2004. Now in her final year as a PhD candidate, Kath is working with a remote Cape York Peninsula Aboriginal community, in collaboration with government and other stakeholders, to identify those aspects of capacity necessary for indigenous community engagement in protected area management from a global to the local level.

Ms. Le Thi Nhu Hoa is a PhD candidate at the University of Queensland, whose research topic is "Ecotourism development - the case of Vietnam". Hoa graduated with a Master degree in Environmental Management in 2002 in which she conducted a research analysing wildlife tourism development in Vietnam. Before that, Hoa undertook two years of coursework for a second Master degree in Environmental Technology, as well as completing a B.Sc. in Biology (specializing in Environmental Management). To date, she has worked professionally for many years in the area of sustainable development, with a particular focus on development projects in Vietnam. In addition, as an international environmental manager of a multinational company, she was responsible for implementing a range of practical initiatives of sustainable development which generated positive environmental and social impacts for a number of developing countries. Furthermore, as a certified and experienced auditor, Hoa offers extensive knowledge of compliance verification processes and related internal controls designed to enhance the achievement of the triple bottom lines of sustainable development.

Sue Kennedy has served as the Ecotourism Technical Advisor at WWF Cambodia. She is currently working on a project to develop ecotourism in northeastern Cambodia in the Mondulkiri Protected Forest. Previous to her new position, she worked for the Ecotourism Departments of both The Nature Conservancy and Conservation International in Washington, DC while simultaneously earning her Masters degree in Tourism Administration from The George Washington University, USA. Sue has over 12 years of travel industry experience including account management at Saatchi & Saatchi Advertising in New York handling a major cruise line account. Prior to that, she worked in direct marketing in the cruise line industry based in Seattle, in trade advertising at Northwest Airlines, and at two travel agencies. Her work in both the private and nonprofit tourism sectors has prepared her for viewing both sides of the biodiversity equation and has given her a good grasp of the feasibility of ecotourism ventures and the ability to develop good marketing ideas. Sue currently resides in Sen Monorom in northeastern Cambodia.


Duan Biggs is a PhD student at Australia's Centre of Excellence of Coral Reef Studies based at James Cook University. His PhD topic is: Developing a framework to evaluate and strengthen the resilience of nature- based tourism enterprises to climate change. This research ties into the Workbook Project of the multi-national Resilience Alliance. Duan has developed, coordinated and consulted to community-based tourism development and conservation projects for BirdLife South Africa and other BirdLife International country partners in Africa, Conservation International, WWF as well as smaller NGOs. Duan has also worked in partnership with tour companies and developed, marketed and led specialist birding tours to a variety of African countries and is now expanding further afield to Asia and South America. Within the Asia-Pacific region Duan has a specific interest in tourism development in developing and multicultural environments. Duan holds a Masters of Science from the University of Cape Town in South Africa. His MSc dissertation investigated the institutions, economics and impacts of community-based birding and eco-tourism conservation and development initiatives.

Jess Ponting PhD has Lectured in Sustainable Tourism at the University of the South Pacific and San Diego. Over the last decade he has lived, worked and provided tourism consulting services in Australia, Indonesia, Papua New Guinea, Fiji & Southern California over a wide range of projects from NGO funded community based tourism initiatives to private sector resort development and public sector policy taskforces and management plans. Jess holds a BSc. in Environmental Management (Australian National University), a Masters in Tourism Management and PhD from University of Technology Sydney

Sandra Sun-Ah Cynn completed her PHD on the topic ‘The Professionalisation of Ecotourism: An investigation into the influence of certified ecotour guides on the visitor experience’. She addressed professional certification and accreditation programs to standardise ecotourism business practices, to raise industry competence, to operationalise the ideologies of ecotourism and to provide superior service quality for visitors to the natural environment. Her research looked at the practice and performance of ecotour guides as they play a significant role in operationalising the professionalisation of ecotourism. Sandra was part of the Project Team that recently completed the new Fiji Tourism Development Plan. She is fluent in her native Korean and English. She holds a BA in Tourism management as well as an Advanced Diploma in Tourism Management from Insearch Institute of Commerce.


Christopher Audley has a background in Environmental Science, Conservation Biology and Ecotourism. In 2005, Chris completed a Masters in Environmental Education adding to his Degrees in Environmental Science from Griffith University, Australia, and a Business Management with an Honours degree in Tourism Management and Development. Chris is an avid conservationist and has been involved in many projects around the world using sustainable tourism as a tool for conservation. Chris’ 14-year experience in the tourism and conservation industries includes extensive travel through more than 60 countries throughout East Asia, the South Pacific, North and Central America, Europe, the Middle East and northern Africa. Together with Chris’ exceptional inter-personal skills and passion for teaching and community engagement, he has been able to successfully empower a variety of indigenous communities to appreciate and conserve their natural and cultural assets.

Mariyam Zulfa is from the Maldives and currently a PhD student at Curtin University in Perth, Western Australia. She has two Bachelor’s degrees: BA in Urban and Regional Planning from the University of South Australia and Bachelor of Laws (LLB) from the University of Western Australia. She completed an MBA at Waikato University, New Zealand. Her MBA project concentrated on marketing communications for tourism. Her research interests in tourism have now expanded into a study into the competitiveness of small islands tourism destinations, her ongoing PhD dissertation. Mariyam has over 10 years experience in the public sector working as an urban planner and Director of Selected Islands Development and later as a Director of Education in the Maldives government. She is a part-time consultant to the Maldives Association of Tourism Industry (MATI). Hong Kong based Suiling Wong has particular interest in integration of social, economic and environment to enhance the quality of life. She holds Master Degree in Social Administration and Social Services from The Hong Kong Polytechnics University and has substantial experience to assess the community need, together with her work experience in environmental protection. She received her second Master Degree in International Tourism and Hospitality Management from Griffith University in Australia. In addition, she is experienced in coordinating international events during her current capacity as a Manager of the Games of the XXIX Olympiad Company (Hong Kong).

Paris based Johanne Barthes has extensive knowledge and experience in ecotourism, community-based tourism development, fair trade and climate change through international employment. She has a solid international background in strategic business management, and marketing and communications planning, including a double Masters degrees - with a Masters in Risk management in Southern Countries (Institute of Political Science, Bordeaux, France), and a Masters in Business Administration (IDRAC, France). Johanne has worked with Ecotourism Australia in marketing and business development projects within sustainable tourism, certification programs and climate action. She has also worked in Fair Trade in New Zealand and with Oxfam and is fluent in her native French and English, and has functional Spanish.


TESTIMONIALS. Dear Steve, Congratulations! You really seem to have the right spot! Keep up the good work. Brian Deeson Senior Vice President, Accor Asia Pacific Chairman of the Board (2007), Pacific Asia Travel Association

SINCERE CONGRATULATIONS! We certainly hope we can partner with you soon since our main preoccupation of poverty reduction is among the MDGs...! Fabrice LECLERCQ Senior Trade Promotion Adviser, International Trade Centre, Switzerland The International Trade Centre (ITC) is the technical cooperation agency of the United Nations Conference on Trade and Development (UNCTAD) and the World Trade Organization (WTO).

Dear Steve, Thanks for the Capability Statement - very impressive! We would be honored to have Pacific Asia Tourism Pty as a member of our IIPT Coalition of Partners for World Peace through Tourism. Louis D'Amore President & Founder, International Institute for Peace through Tourism, USA

CONTACT: Steve Noakes, Australia. Cell/Mobile +61-418774295, Tel: +61 – 7 – 55333740 or


The founders of Pacific Asia Tourism Pty Ltd supporting conservation efforts in Kalimantan, island of Borneo, Indonesia. April 2008

Antarctica, Falkland Islands, South Georgia Islands.

PAT Director, Suzanne Noakes, spend most of January 2010 in the cold waters off the tip of the South American continent and down to the Antarctic Peninsula on expedition with Zegrahm Expeditions (USA). The expedition helped raise funds for Birdlife International's Save the Albatross campaign.

For most of February 2010 she guided on an expedition through the South Pacific, from New Zealand, Norfolk Is, Vanuatu, Solomon Is to Papua New Guinea



Capability Statement - Pacific Asia Tourism  
Capability Statement - Pacific Asia Tourism  

Current portfolio description.