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Identity and branding examples

WORLDWIDE CRUISING

Create. Innovate. Elevate. Enjoy. CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA

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hawkins


A little bit about us • We’re a mid-sized, multi-disciplined, marketing communications agency, specialising in unique, integrated solutions that open up new conversations and develop deeper relationships • We combine engaging ideas with common sense solutions to create cut-through communications that hit the mark • We’re passionate about every project that comes our way and experienced enough to know what really works • We have what we refer to as a mutually commercial attitude which is why we make sure everything we do is accountable, affordable and accessible, as well as beautifully designed • We are expert providers to the travel and leisure sector and help businesses both large and small engage new prospects, embrace new partnerships and technologies, and deliver their strategic goals.

CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


What we do • Above the line (ATL) Newsprint advertising, Media buying (print, TV and radio), out-of-home advertising, brand awareness campaigns. • Below the line (BTL) Direct marketing, personalised communication, sales promotion, flyers, retails point-of-sale, conference, research, strategic thinking and traditional print media. • Digital Email, web and micro web, social media, SEO, personalised direct marketing, static / animated banners, plasma, graphic animation and video. • Print and promotion All formats, all sizes, including posters, banners, window graphics, POS, POP, 3D modelling, vacuum forming, props overseas production, retail shop fit and retro fit.

CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


Experience that Rewarding results... speaks for itself • D Branded, esigned launched first everUK and employee campaigned engagement Thomsonfly back (now office Thomson area forAirlines) Primark. for TUI UK hasinbeen so strong that we are now rolling out across the UK • Feedback Saved TUIgenerated UK over £2M 4 years by repurposing brochure management process •• R oll out and retro fit of over 100‘Happy UK stores forCampaign Virgin Holidays 2010’s award-winning Hour’ for Travelex UK Created •• H buyer response to Summer Campaign widow ighest ever franchise media activity for the award-winning Designed andoverseas delivered ATL and BTL creative for Marks Spencer withHolidays over 600campaign stores buying window kits ‘We’ve taken off all& we can’ Virgin •• A creative for HackettThomson UK for the English Country windows Cruise and Cruise Garden Deals for TUI UK Bward-winning randed, launched and campaigned •• C and delivered award-winning Euro 2008 onceptualised, and woncreated an improved seven year international ATL airport deal forcampaign, Travelex UK Pitched alongside world-famous photographer Rankin, for Canon EMEA • Managed and delivered monthly campaign activity of 120+ newsprint and £2M 4 years • S300+ avedonline TUI UK over ads pcm forinTUI UK by repurposing brochure management process 2010’s onlineand award-winning ‘Happy Hour’ Campaign for customers Travelex UK •• C for new-to-cruise that Rreated esearched, planned targeted a campaign • D delivered esigned and +32% delivered new business all ATL over andsix BTL months mediafor activity Virgin for Cruises the award-winning ‘We’ve taken off alland we can’ Virginbrochures Holidays for campaign • D esigned, branded delivered Virgin Holidays, Virgin Cruises, • TUI Pitched UK, China and won Holidays, an improved Ski Solutions seven year andinternational Premier Travel airport Group deal in the for past Travelex 2 years. UK

CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


Breaking the mould, not the bank • We promise to create a unique service with processes that fit your needs because we don’t expect you to adapt to a restrictive fixed model • We’ll engage with you in enhancing your existing services and that can include cost efficiencies, time-to-market, new channel opportunities, data management, online partnerships and more • What make us special is our people and their personalities and you’ll be treated like a client, not just another number • We don’t do late - we just do great and you can rest assured that we’ll keep on going until the job is done without compromise • We know where to make our experience count and we won’t charge the earth, just what we’re worth, and you won’t get the wobbles when the invoice arrives!

CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


Your team

Dan Mitchell Creative Director

Mark Grossmith Account Director

Justin Drayton Print Account Manager

Jenny Abbott Key Account Manager

Karen Hoban Studio Manager

Dan Tuck Head of Studio

Jon Baars Senior Artworker

Julie Osman Senior Creative

Cath Babbage Digital Creative

Freelance x 2 upscale support

CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA

Matt Barry Digital Creative


Company overview • History: Established June 2009 / Privately owned / Limited by shares • Registered office: Bourne House, 475 Godstone Road, Whyteleafe, Surrey CR3 0BL • Core services: Creative design and expert print marketing • Staffing: Design Studio: 7 / Print Marketing: 14 / Accounts Payable: 3 • Turnover: 2010/11: £3.5m / 2011/12: £4.5m / 2012/13: £6.5m • Credit rating: AAA Dun & Bradstreet / Full accounts available on request • Accreditation: IS09001 / ISO14001 / FSC / PEFC

CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


Case study: M&S

CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


The challenge Marks & Spencer is a household name, and have stores and franchise positions right across the globe. Spring in Europe is autumn for South East Asians. So how do you create a window campaign idea that can deliver the appropriate backdrop to current trends, that crosses borders, cultures and even seasons? Creatively, the design needed to be flexible enough to meet the individual requirements of 32 unique nations, but also dynamic enough to make people sit up and take notice. The production solution had to be props driven, powerful, on trend, simple to produce, and with interchangeable backdrops that could lift and light the scene in different ways, as well as provide a clear distinction between the menswear and womenswear ranges.

CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


The response Designed in-house, the creative for the propping was initially interpreted by a UK manufacturer, in order to trial the first pilot windows within a few weeks of going live. After due review process, the final in store props were then sent to be manufactured in the Far East. Our long term relationship with the production house enabled us to quality control, pack and process manage on site, ensuring all the final elements were delivered to the clients (and our own) exacting standards. Carefully packaged and tiered according to individual store size and requirements, Cubiquity controlled the global distribution of an out-of-the-box solution swiftly, cost-effectively and without a hitch. • 250 stores across 32 countries purchased the final window display, a total of 601 windows and the best result that Marks & Spencer had ever achieved in terms of take up by their International partners. • They were delighted with the whole service from beginning to end and the creative feedback from individual stores was top notch. It’s what we’re all about here at Cubiquity - great ideas and expert service all the way from think to ink.

CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


Case study: Travelex retail

CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


The challenge As one of the biggest players in their sector, Travelex realised that they needed to make changes to stay ahead of a new breed of emerging competitors. The battle for retail supremacy and online service offerings was suddenly more competitive than ever before. The Travelex brand, whilst being a trusted ‘badge’, lacked a coherent and vibrant voice, and was being strangled by the competition in every area, from visual execution to the delivery of key propositions and product messaging, especially online, where an enviable database was not being used to its full potential.

CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


The response We helped Travelex rewire their communication guidelines for the modern market. We conceived and delivered an award-winning ‘Happy Hour’ eDM campaign and other unique offers for their established advocate base. We created a bespoke strategy to build new business through a concerted social media effort, culminating in the ‘Win a Million’ competition of Christmas 2012. We moved from printed to digital POS plasmas that not only saved money, but also provided the perfect platform to respond immediately to local competitor offers. Just recently, we’ve been working alongside Barkers in developing a brand new store design that will include social media content, mood zones and downloadable resources. In 2012 we repurposed 20% of Travelex’s budget for new channel development. Alongside a new website launching 2013, Travelex are now a 21st century player and we have been invited to roll out our unique model right across EMEA.

CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


Case study: Canon EMEA

CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


The challenge As one of the When Canon invited 7,000 guests to the uEFa Euro 2008TM Championships in Austria/Switzerland, it had to be a week to remember, and an opportunity to raise Canon’s profile across Europe. Due to the huge scale of the project we needed to ensure that our concept worked across all media channels, delivered on budget and was accessible to all 16 attending European nations. The ‘Wow’ factor had to be off the radar, the quality of collateral delivered to the highest standards, the media coverage executed to perfection.

CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


The response We commissioned high-profile photographer Rankin to add to the campaign gravitas by asking him to use Canon’s latest high end SLR. The client wanted to leave no branding opportunity untouched, and the huge range of collateral produced for this event included hosts’ uniforms, building wraps, a 1.5km long poster site (a then world record), stadium branding, welcome packs and event dressing. To ensure it all came together inside budget, we needed to work smart, so we combined hundreds of translation variables into a practical database and more importantly, the creative was cleverly designed to scale quickly between on- and off-line activities quickly and easily. Every opportunity to drive home the brand was explored, including press, online PR around the camera, and the auctioning of a set of Rankin-signed prints to raise funds for the Red Cross. The final campaign provoked memorable media coverage across the whole of Europe. “Without exception, our guests had a unique and truly memorable experience, and this, coupled with the good impression created by the Canon brand presence, has proved to us that this investment is indeed worthwhile.” James Leipnik, Chief of Communication and Corporate Relations, Canon Europe

CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


Case study: Virgin Cruises

CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


WORLDWIDE CRUISING

CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


Case study: Taylor Wimpey

CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


The challenge Taylor Wimpey is one of the UK’s leading home builders. As a trusted brand, they were able to collect a reasonable level of data, including email addresses, at their show homes at 350 sites across 23 UK regions. Understanding, profiling and making best use of that data was another matter. Delivering a consistent message throughout the regions virtually impossible. They asked us to investigate their current prospect database and then help them to modernise and hold better conversations through a wide range of new multi-channel activities. We proposed a unifying model. Driven by website data and online systems, our aim was to integrate the sales and marketing functions, by empowering individuals to take control of their digital marketing and procurement requirements from one single resource, but at a more relevant and local level.

CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


The response We worked with an award-winning UK web agency in defining the new online prospect profiles rules. We had to control regional office comms leakage but not centralise the problem because the resource wasn’t there to support it. We took on a full review of marketing habits across the UK. We then created a central marketing toolkit - that defined prospects by buyer type / spend / family unit / age / site visits and could then deliver a wide range of locally activated, auto-targeted eDMs and mailing templates that could be personalised at a local level – and a total procurement online system – that centralised the purchasing of all marketing and operational print across the regions and reported by buying trends / cost centre / product spend. • An award-winning communication campaign that has now rolled out across all UK on- and off-line marketing collateral • Uplift on sales and re-engagement of brand with sales teams across the UK • Brand new, engaging, customer-facing brand presence, with new photography and copy style currently at roll-out stage

CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


06 COMMUNITY

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Teamtalk@ taylorwimpey.com

What happens next?

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officid eruptatur Pis dem ipsapit alicatuscium a voluptat. for successEctum rem quia dolum, saperum utatiae rectempos es endes doluptas aut accabo. Nem as delestrum endunt escit eos ratestio dolorum quundaectur rem fugias nus audaeri onseri omnisccabo. Nem as delestrum endunt escit eos ratestio dolorum quundaectur rem fugias nus audaeri onseri omnist, vendunt inisque porio. Luptur, officid eruptatur Pis dem ipsapit alicatuscium.

Has the strategy changed for 2013?

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HOW CAN I GET involved?

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ST BA BASILS IL Nem as delestrum endunt escit eos ratestio dolorum quundaectur rem fugias nus audaeri onseri

CENTREPOINT Nem as delestrum endunt escit eos ratestio dolorum quundaectur rem fugias nus audaeri onseri

for successEctum rem quia dolum, saperum utatiae rectempos es endes doluptas aut accabo. Nem as delestrum endunt escit eos ratestio dolorum quundaectur rem fugias nus audaeri onseri omnist, vendunt inisque porio. Luptur, officid eruptatur Pis dem ipsapit alicatuscium. TO FIND OUT MORE:

Teamtalk@ taylorwimpey.com

SAINT EDMUNDS SOCIETY Nem as delestrum endunt escit eos ratestio dolorum quundaectur rem fugias nus audaeri onseri

Nem as delestrum endunt escit eos ratestio dolorum quundaectur rem fugias nus audaeri onseri omnist

LLAMAU

LLAMAU

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AMBER Nem as delestrum endunt escit eos ratestio dolorum quundaectur rem fugias nus audaeri onseri

CASE STUDY

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Has the strategy changed for 2013?

Ectum rem quia dolum, saperum utatiae rectempos es endes doluptas aut accabo. Nem as delestrum endunt escit eos ratestio dolorum quundaectur rem fugias nus audaeri onseri omnist, vendunt inisque porio. Luptur, officid eruptatur Pis dem ipsapit alicatuscium a voluptat. for successEctum rem quia dolum, saperum utatiae rectempos es endes doluptas aut accabo. Nem as delestrum endunt escit eos ratestio dolorum quundaectur

rem fugias nus audaeri onseri omnist, vendunt inisque porio. Luptur, officid eruptatur Pis dem ipsapit alicatuscium a voluptat. for successEctum rem quia dolum, saperum utatiae rectempos es endes doluptas aut accabo. Nem as delestrum endunt escit eos ratestio dolorum quundaectur rem fugias nus audaeri onseri omnist, vendunt inisque porio. Luptur, officid eruptatur Pis dem ipsapit alicatuscium a voluptat.

“ECTUM REM QUIA DOLUM, PERUM UND TIAE RECTEM ES ENDES DOLUPTAS AT ACCABO.” Andy Nicholson Director of Strategy

Teamtalk@ taylorwimpey.com

CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


News

Business

Community

Our people

Contents

02

05

11

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Recycling milestone

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Strategy for success

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07

Strategy for success

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04

Strategy for success

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08

Strategy for success

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CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA

Employee survey

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Strategy for success

Success Ectum rem quia dolum, saperum utatiae rectempos es endes doluptas Ectum rem quia dolum, saperum utatiae rectempos es endes doluptas aut accabo.

...to this issue of teamtalk or successEctum rem quia dolum, saperum utatiae rectempos es endes doluptas aut accabo. Nem as delestrum endunt escit eos ratestio dolorum quundaectur rem fugias nus audaeri onseri omnist, vendunt inisque porio. Luptur, officid eruptatur Pis dem ipsapit teamtalk@taylorwimpey.com

Strategy for success

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20

Strategy for success

Welcome...

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Pete Redfern Group Chief Executive

Teamtalk@ taylorwimpey.com


Other stuff

CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


Switch on to Cubiquity Create. Innovate. Elevate. Enjoy. Dan Mitchell / 07944 212564

CUBIQUITY COMPANY OVERVIEW FOR HARBINDER BALIANA


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