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(%!2./7 7ELCOME TO THE 3PRING %DITION

7ELCOME TO THE SPRING EDITION OF OUR POPULAR NEWSLETTER

(EAR  .OW 4HIS ISSUE INTRODUCES YOU TO THE LATEST ADDITION TO OUR RANGE OF SERVICES THE #5"%8 4INNITUS -ANAGEMENT 0ROGRAMME 7E ALSO SHARE DETAILS OF A RECENT STUDY THAT LINKS !LZHEIMER´S TO (EARING ,OSS AND INVITE YOU TO DISCOVER A WORLD OF ENHANCED CONNECTIVITY THROUGH A COMPLETE COMMUNICATION AND ENTERTAINMENT SOLUTION /TICON #ONNECT,INE 7E WISH YOU A WARM AND WONDERFUL %ASTER AND LOOK FORWARD TO MEETING AGAIN SOON !DAM 3HULBERG

-$ #UBEX ,TD

#UBEX INTRODUCES

4)..)453 -!.!'%-%.4 02/'2!--% 4INNITUS IS OFTEN DESCRIBED AS RINGING BUZZING HISSING ROARING OR A WHOOSHING NOISE HEARD IN THE EARS OR HEAD 4HE SOUNDS ARE USUALLY ONLY HEARD BY THE PERSON EXPERIENCING TINNITUS (OWEVER THERE HAVE BEEN SOME RARE CASES WHERE THE SOUND HAS BEEN HEARD BY OTHER PEOPLE 4INNITUS IS A SYMPTOM THAT IS GENERALLY ASSOCIATED WITH AGE RELATED AND NOISE INDUCED HEARING LOSS !  STUDY CARRIED OUT BY THE 2OYAL .ATIONAL )NSTITUTE FOR THE $EAF FOUND THAT ONE IN SEVEN PEOPLE IN THE 5+ HAVE EXPERIENCED TINNITUS

0ROBLEMS ASSOCIATED WITH TINNITUS

(OW CAN A PERSON WITH TINNITUS BE HELPED

4INNITUS CAN HAVE A SIGNI½CANT IMPACT ON PEOPLES´ LIVES 0ROBLEMS ASSOCIATED WITH TINNITUS INCLUDE

7E AT #UBEX RECOGNISE THE NEED FOR SUPPORTING PEOPLE WHO EXPERIENCE TROUBLESOME TINNITUS AND HAVE RECENTLY EXTENDED OUR RANGE OF SERVICES TO INCLUDE 4INNITUS -ANAGEMENT 4HE 0ROGRAMME USES A RANGE OF MANAGEMENT OPTIONS WHICH ARE TAILORED TO THE CLIENT´S PERSONAL NEEDS 4INNITUS -ANAGEMENT 3PECIALIST "RIDGITTE (ARLEY SAYS ³/UR AIM IS TO EQUIP PATIENTS WITH THE KNOWLEDGE

INFORMATION TECHNOLOGY AND SKILLS TO MANAGE THE IMPACT OF TINNITUS ON THEIR OVERALL QUALITY OF LIFE 4HIS MAY INCLUDE THE USE OF 3OUND THERAPY #OUNSELLING BASED ON 4INNITUS 2ETRAINING 4HERAPY AND #OGNITIVE "EHAVIOURAL 4HERAPY PRINCIPLES AND 2ELAXATION TECHNIQUES 4HE INITIAL CONSULTATION AND FOLLOW UP ARE TYPICALLY COVERED BY MEDICAL INSURANCE IF AN APPROPRIATE REFERRAL IS RECEIVED

„ $EPRESSION „ !NXIETY „ 0ROBLEMS WITH SLEEP

„ 0OOR CONCENTRATION „ 3OCIAL WITHDRAWAL

0EOPLE WITH TROUBLESOME TINNITUS ARE OFTEN TOLD ±4HERE IS NOTHING THAT CAN BE DONE FOR YOUR TINNITUS YOU WILL HAVE TO LEARN TO LIVE WITH IT² 3TATEMENTS LIKE THIS CAN LEAVE AN INDIVIDUAL SCARED EXASPERATED CONFUSED OR DESPERATE 7HILST THERE IS CURRENTLY NO CURE FOR TINNITUS RESEARCH HAS SHOWN THAT COUNSELLING IN CONJUNCTION WITH SOUND THERAPY AND RELAXATION CAN BE VERY USEFUL IN MANAGING THE NEGATIVE IMPACT THAT DISTRESSING TINNITUS CAN HAVE ON THE OVERALL WELL BEING AND QUALITY OF LIFE OF AN INDIVIDUAL

)F YOU OR A LOVED ONE IS BEING AFFECTED BY TINNITUS PLEASE FEEL FREE TO CALL US ON    TO ARRANGE AN APPOINTMENT ! RELAXED CONSULTATION WITH OUR EXPERT CAN HELP PUT YOUR MIND AT EASE !LTERNATIVELY PLEASE VISIT WWWCUBEXCOUKTINNITUS FOR MORE INFORMATION OR READ OUR ³,IVING WITH 4INNITUS´ FEATURE ON PAGE 


#5"%8(%!2./7 3PRING 

#ONNECTIVITY ! 3HARED (UMAN %XPERIENCE #OMMUNICATION IS SIMPLY THE TRANSFER OF INFORMATION 3IMPLE AND EASY -ESSAGE SENT MESSAGE RECEIVED -OST CREATURES COMMUNICATE THROUGH SOUND $OGS BARK

BIRDS SING DOLPHINS CHATTER ETC (UMANS ARE DIFFERENT 7E TAKE COMMUNICATION TO THE EXTREME .OT ONLY DO WE EMIT AND PERCEIVE SOUNDS WE SPEAK HEAR READ

WRITE SEND AND RECEIVE TEXTS INSTANT MESSAGES E MAIL AND MORE 7E USE RADIO TELEPHONES TELEVISION AND FAXES 7E ENGAGE IN CONVERSATIONS AND WE ,)34%. TO OTHER HUMANS IN MEANINGFUL WAYS AND WE MAXIMIZE TECHNOLOGY TO INCREASE OUR REACH TO AND GRASP OF OTHER HUMANS AS THEY COMMUNICATE 4HAT´S CONNECTIVITY "ECK AND (ARVEY  NOTED CONNECTIVITY IS A SHARED INTERNAL EXPERIENCE 7HEN PEOPLE EXPERIENCE COMMUNICATION FAILURES SUCH AS VARIOUS TYPES AND DEGREES OF HEARING LOSS THEY RECEIVE LESS COMMUNICATION IE LESS INFORMATION IS TRANSFERRED AND THEY EXPERIENCE LESS CONNECTIVITY 0ERHAPS THIS LACK OF CONNECTIVITY WAS WHAT (ELEN +ELLER WAS REFERRING TO IN THE QUOTE PARAPHRASED HERE  ±,OSING SIGHT SEPARATED ME FROM THINGS BUT LOSING HEARING SEPARATED ME FROM PEOPLE² ! LACK OF CONNECTIVITY IS WHAT +OCHKIN  DESCRIBED WHEN HE NOTED UNTREATED HEARING LOSS IS OFTEN CORRELATED WITH IRRITABILITY

NEGATIVISM ANGER FATIGUE TENSION STRESS AND DEPRESSION

AVOIDANCE OR WITHDRAWAL FROM SOCIAL SITUATIONS SOCIAL REJECTION AND LONELINESS REDUCED ALERTNESS AND INCREASED RISK TO PERSONAL SAFETY IMPAIRED MEMORY AND IMPAIRED ABILITY TO LEARN NEW TASKS REDUCED JOB PERFORMANCE AND EARNING POWER DIMINISHED PSYCHOLOGICAL AND OVERALL HEALTH

#ONNECT,INE (UMAN CONNECTIVITY HINGES ON SEAMLESS AND EASY ACCESS TO HUMAN SOUNDS VOICES LANGUAGE AND HUMAN COMMUNICATION SYSTEMS %NJOYING 46 CAN BE ESPECIALLY PROBLEMATIC FOR PEOPLE WHO WEAR HEARING INSTRUMENTS 4HE 46 SOUND MUST TRAVEL ACROSS THE ROOM TO

#5"%8 (%!2).' (%!,4(#!2% 0,!. ESS &ROM L‚ THAN NTH

O PER M

THEM AND AS THE SOUND TRAVELS IT IS INTERRUPTED BY OTHER NOISES 4O COMPENSATE PEOPLE WITH HEARING LOSS OFTEN TURN THE VOLUME UP 4HIS IS ½NE WHEN WATCHING 46 ALONE BUT WHEN OTHERS ARE IN THE ROOM THE LOUD VOLUME CAN BECOME A RECURRING SOURCE OF FRUSTRATION FOR MANY FAMILIES 3TAYING CONNECTED BY PHONE IS ANOTHER CHALLENGE THAT PEOPLE WITH HEARING LOSS ENCOUNTER ON A DAILY BASIS 3OME PEOPLE REMOVE THEIR HEARING AIDS OR OTHERS TRY TO HOLD THE PHONE AT AWKWARD ANGLES FROM THEIR EARS TO MINIMISE WHISTLING AND FEEDBACK #ONNECT,INE IS A NEW DIMENSION IN HEARING CARE WHICH OFFERS A COMPLETE COMMUNICATION AND ENTERTAINMENT SOLUTION AND PUTS YOU IN CONTROL #ONNECT,INE WIRELESSLY EXPANDS AND CONNECTS HUMAN SOUND SYSTEMS THROUGH "LUETOOTH AND .EAR &IELD -AGNETIC )NDUCTION )T WORKS THROUGH A 3TREAMER WHEN COMBINED WITH ADVANCED 2)3% BASED HEARING AIDS LIKE /TICON !GIL TO FACILITATE SEAMLESS PLUG AND PLAY SOLUTIONS FACILITATING ENHANCED CONNECTIVITY #ONNECT,INE ALLOWS !GIL HEARING AID WEARERS TO WIRELESSLY CONNECT THEIR LANDLINE PHONES

MOBILE PHONES THEIR TELEVISIONS AND OTHER SOUND SOURCES WHICH THEY ALREADY OWN THROUGH THEIR 3TREAMER TO THEIR HEARING AIDS

-AKING THREE DIFFERENT APPLICATIONS AVAILABLE AT THE SAME TIME YOU CAN SWITCH BETWEEN 46 PHONE OR MUSIC CONNECTIONS SIMPLY AND INTUITIVELY #ONNECT,INE IS A WIRELESS SYSTEM THAT CAN STREAM SOUND FROM THE 46 TELEPHONE MOBILE PHONE OR MUSIC PLAYER DIRECTLY TO YOUR 2)3% BASED HEARING INSTRUMENTS 4HE FEEDBACK WE HAVE RECEIVED FROM #5"%8 CLIENTS WHO HAVE BEEN WEARING /TICON !GIL SINCE ITS INTRODUCTION IN SPRING  IS QUITE REMARKABLE /UR USERS TELL US THAT !GIL TAKES THE HARD WORK OUT OF MAKING SENSE OF SOUND AND FOLLOWING CONVERSATION ,IKE NO OTHER HEARING DEVICE

THE PREMIUM FEATURED /TICON !GIL IS DESIGNED TO GIVE YOU MORE COGNITIVE ENERGY TO COPE IN COMPLEX SITUATIONS AND HELP YOU STAY CONNECTED #ALL    BEFORE  *UNE  TO UPGRADE TO /TICON !GIL AND YOU WILL BE OFFERED #ONNECT,INE ABSOLUTELY &2%%

3OURCE $OUGLAS , "ECK !U$ $IRECTOR OF 0ROFESSIONAL 2ELATIONS /TICON )NC 

4HE !FFORDABLE !LL )NCLUSIVE 3OLUTION THAT LETS YOU ENJOY LIFE TO THE FULL #UBEX IS THE ½RST (EARING #ENTRE IN THE 5+ TO INTRODUCE A TOTALLY INNOVATIVE (EARING (EALTHCARE 0LAN ¯ A COMPREHENSIVE THREE YEAR PLAN THAT COMPRISES THE BEST HEARING SYSTEMS SIX MONTHLY HEARING HEALTH CHECKS WARRANTY INCLUDING REPAIRS AND GENERAL MAINTENANCE FULL REHABILITATION PROGRAMME AND MORE &OR A LIMITED PERIOD ONLY #UBEX IS OFFERING ).4%2%34 &2%% REPAYMENTS "OOK YOUR APPOINTMENT NOW ON    QUOTING #0 AND ARRANGE TO VISIT US BEFORE TH !PRIL  AND YOU WILL BENE½T FROM OUR ALL INCLUSIVE HEARING CARE PLAN INTEREST FREE


4ELLING SOMEONE THAT THEY MIGHT HAVE A HEARING PROBLEM IS NEVER EASY AND ACCEPTANCE IS SOMETIMES HARDER STILL (OWEVER AS SOMEONE WITH A HEARING LOSS YOU CAN ENCOURAGE THEM TO MAKE THE RIGHT DECISIONS 7HY DON´T YOU INVITE THEM TO VISIT #UBEX (EARING #ENTRE

TO LEARN MORE ABOUT HEARING LOSS AND HOW THEY MAY BENE½T FROM OUR EXCELLENT SERVICES AND THE LATEST TECHNOLOGY &OR EVERY PERSON YOU RECOMMEND WE WILL SEND YOU A FREE GIFT TO THANK YOU AND IF YOUR FRIEND PROCEEDS WITH THE ½TTING OF A HEARING DEVICE WE WILL ALSO REWARD YOU WITH ‚ *OHN ,EWIS GIFT VOUCHER

*OHN ,EWIS

,IVING WITH 4INNITUS¨ -RS 2 TALKS ABOUT THE DIFFERENCE THAT 4INNITUS -ANAGEMENT 0ROGRAMME HAS MADE IN HER LIFE ³4INNITUS HAD RESULTED IN ME DEVELOPING INSOMNIA

ANXIETY AND DEPRESSION ) WAS UNABLE TO WORK AS ) WAS NOT COPING WITH THE CONDITION AND DESPERATELY NEEDED PROFESSIONAL HELP )T WAS NOT LONG AFTER DEVELOPING TINNITUS THAT ) ALSO DEVELOPED HYPERACUSIS !FTER SOME RESEARCH ) DISCOVERED 4INNITUS 2ETRAINING 4HERAPY ;424= WAS A METHOD OF TREATING PEOPLE WITH TINNITUS AND HYPERACUSIS 5PON MY INITIAL CONSULTATION WITH "RIDGITTE ) RECEIVED A COMPREHENSIVE HEARING ASSESSMENT INCLUDING AN ASSESSMENT OF THE IMPACT OF TINNITUS ON MY LIFE ! 4INNITUS -ANAGEMENT PROGRAMME WAS IMMEDIATELY STARTED ) HAD ½NALLY FOUND THE PROFESSIONAL HELP ) NEEDED 4HE TREATMENT INCLUDED BEING GIVEN AN UNDERSTANDING OF TINNITUS WITH ONGOING ADVICE

SELF HELP TECHNIQUES AND COUNSELLING AS WELL AS SOUND THERAPY /VER A PERIOD OF WEEKS ) BECAME LESS ANXIOUS ABOUT MY TINNITUS AND FOUND MYSELF GAINING CONTROL OVER THE CONDITION THROUGH THE MANAGEMENT PROGRAMME ) WAS GIVEN CUSTOM MADE WEARABLE WHITE NOISE GENERATORS FOR THE TREATMENT OF HYPERACUSIS AND WITHIN A FEW WEEKS THE HYPERACUSIS IMPROVED IMMENSELY 4HE 4INNITUS -ANAGEMENT PROGRAMME HAS MADE A MASSIVE DIFFERENCE TO MY LIFE !LTHOUGH THERE IS NO CURE FOR TINNITUS THROUGH THE TREATMENT ) RECEIVED MY WELLBEING VASTLY IMPROVED AS ) WAS EQUIPPED WITH THE NECESSARY TOOLS TO MANAGE MY CONDITION ) AM WORKING FULL TIME AND ENJOY A NORMAL LIFE MUCH DIFFERENT FROM MY INITIAL STATE WHEN ) ½RST MET "RIDGITTE 7ITHOUT THE MANAGEMENT ) RECEIVED ) DO NOT KNOW WHERE THE DEVASTATING EFFECTS OF TINNITUS WOULD HAVE TAKEN ME ) WOULD HIGHLY RECOMMEND A 4INNITUS MANAGEMENT PROGRAMME FOR ANYONE WITH DISTRESSING TINNITUS AND  OR HYPERACUSIS

#5"%8 IMPROVES ITS 'REEN #REDENTIALS !S PART OF #UBEX´S COMMITMENT TO REDUCING OUR IMPACT ON THE ENVIRONMENT WE ARE IN THE PROCESS OF CREATING E MAIL VERSIONS OF OUR QUARTERLY NEWSLETTER )F YOU WOULD PREFER TO RECEIVE OUR NEWSLETTER BY E MAIL PLEASE LET US KNOW AT CUSTOMERSERVICE CUBEXCOUK 7E ARE ALSO CO OPERATING WITH /TICON´S EFFORT TO IMPROVE THEIR GREEN CREDENTIALS AND HAVE OPTED FOR ECO FRIENDLY PACKAGING SINCE THE END OF &EBRUARY 

#5"%8(%!2./7 3PRING 

2ECOMMEND A FRIEND


#5"%8(%!2./7 3PRING 

)S THERE A LINK BETWEEN HEARING LOSS AND DEMENTIA 2ESEARCHERS IN THE 5NITED 3TATES HAVE FOUND A CLOSE RELATIONSHIP BETWEEN LOSING YOUR HEARING AND MEMORY LOSS 4HE STUDY WAS CARRIED OUT BY $R &RANK ,IN AND COLLEAGUES FROM THE *OHNS (OPKINS 3CHOOL OF -EDICINE IN "ALTIMORE AND FUNDED BY THE NATIONAL INSTITUTE OF AGING  MEN AND WOMEN AGED BETWEEN   YEARS WERE STUDIED !LL PARTICIPANTS UNDERWENT INITIAL HEARING AND COGNITIVE TESTING AT THE OUTSET OF THE STUDY BETWEEN  AND  NONE OF THE PARTICIPANTS HAD DEMENTIA AT THAT POINT 4HESE PARTICIPANTS WERE THEN FOLLOWED FOR THE DEVELOPMENT OF !LZHEIMER´S DISEASE AND DEMENTIA THROUGH TO OVER AN AVERAGE OF  YEARS 4HE STUDY REVEALED THAT THE RISK OF DEMENTIA INCREASED AMONG PARTICIPANTS WITH AT LEAST A MILD  DECIBEL HEARING LOSS 0ARTICIPANTS WITH MORE SEVERE HEARING LOSS WERE MOST LIKELY TO BE DIAGNOSED WITH DEMENTIA ¯ AND EVEN !LZHEIMER´S 4HE RELATIONSHIP BETWEEN !LZHEIMER´S AND HEARING LOSS SHOULD COME AS NO SURPRISE !FTER ALL YOU CAN´T REMEMBER WHAT SOMEONE SAID IF YOU DIDN´T HEAR THEM SAY IT 3EVERAL SYMPTOMS ARE COMMON TO BOTH !LZHEIMER´S AND UNTREATED HEARING LOSS 4HESE SYMPTOMS INCLUDE DEPRESSION ANXIETY FEELINGS OF ISOLATION AND PROBLEMS TALKING AND UNDERSTANDING WHAT IS BEING SAID )N ADDITION

PEOPLE WITH EITHER !LZHEIMER´S OR UNIDENTI½ED HEARING LOSS MAY HAVE INAPPROPRIATE RESPONSES TO SOCIAL CUES LOWER SCORES ON TESTS OF MENTAL FUNCTION ATTITUDES OF DENIAL DEFENSIVENESS OR NEGATIVITY AND INCREASED DISTRUST OF OTHERS´ MOTIVES EVEN THOSE OF FAMILY AND FRIENDS 2ESEARCH HAS SHOWN THAT HEARING LOSS DAMAGES INTERPERSONAL AND FAMILY RELATIONSHIPS AND MAY LEAD TO EMOTIONAL INSTABILITY LOW SELF ESTEEM AND EVEN DEPRESSION !CCORDING TO -ANAGING $IRECTOR AND 3ENIOR !UDIOLOGIST AT #5"%8 !DAM 3HULBERG ³!N UNTREATED HEARING LOSS NOT ONLY REDUCES YOUR QUALITY OF LIFE BUT IT CAN ALSO RESULT IN YOUR BRAIN LOSING ITS CAPACITY TO RECOGNIZE EVERYDAY SOUNDS AND EVENTUALLY PSYCHOLOGICAL ISSUES MAY DEVELOP LEADING TO SOCIAL ISOLATION 4HEREFORE IT IS IMPERATIVE THAT A HEARING LOSS IS DEALT WITH AS QUICKLY AS POSSIBLE ±4HE LONGER YOU DEPRIVE YOUR BRAIN OF SOUND THE MORE DIF½CULT IT WILL BE TO ACHIEVE THE BEST RESULTS 4HE BRAIN IS AMAZING IT HAS AN ABILITY TO CHANGE AND RE ORGANISE ITSELF AND THE SOONER YOU DO SOMETHING ABOUT IT THE BETTER THE CHANCES OF SUCCESS 2EMEMBER IF YOU ARE STRUGGLING TO STAY SOCIALLY CONNECTED HAVE YOUR HEARING AND YOUR ABILITY TO RECOGNISE AND UNDERSTAND SPEECH TESTED² ±-AKE SURE YOU ARE USING THE MOST UP TO DATE AND APPROPRIATE TECHNOLOGY THAT MAKES DAY TO DAY COMMUNICATION EASY AND TRY TO COMBINE THIS WITH AN !UDITORY TRAINING PROGRAMME SUCH AS ,!#%² -R 3HULBERG ADDS

#OMPETITION #ORNER

  









 





























 

 



&OR THIS EDITION WE HAVE A 3UDOKU PUZZLE 4HE RULES ARE PRETTY SIMPLE EVERY ROW COLUMN AND BOX OF X CELLS MUST CONTAIN THE NUMBERS  THROUGH  EXACTLY ONCE 4ELL US THE MISSING NUMBERS ON THE TH ROW AND ENTER OUR PRIZE DRAW ON TH -AY  TO WIN &2%% THEATRE TICKETS FOR TWO 3END US YOUR SOLUTION TO MADDY CUBEXCOUK OR  .EW #AVENDISH 3TREET ,ONDON 7' ,0 #LOSING DATE FOR ENTRIES IS  !PRIL  SO DON´T DELAY IN FORWARDING YOUR ANSWER TO US 4HE WINNER WILL BE NOTI½ED BY POST 'OOD LUCK

  .EW #AVENDISH 3TREET ,ONDON 7' ,0 4    &    % CUSTOMERSERVICE CUBEXCOUK WWWCUBEXCOUK


Hear and Now Spring Edition 2011