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OskarLab


Oskar and Human Rights



OskarLab / Oskar and Human RIghts

PROPUESTA DE PATROCINIO PUBLICITARIO / Acción de Responsabilidad Social

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Contents 1. What is OskarLab? : Multiplatform project. 2. Content / Story Line. 3. Backing of Social Organizations. 4. Promotion Companies. 5. Graphics. 6. Exploitation: Avenues of Distribution. 7. Celebrities. 8. Promotion, Communication and Public Relations Plan. 9. Socially Positive Values.


OskarLab / Oskar and Human RIghts

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PROPUESTA DE PATROCINIO PUBLICITARIO / Acción de Responsabilidad Social

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What is OskarLab?

ÓskarLab is a multiplatform audiovisual project created to reach and attract the child audience, to entertain and amuse them, but also raise their awareness and educate them about Human Rights and the Rights of the Child. Despite the dramatic frequency with which human rights are jeopardized, ÓskarLab is an optimistic film, open to the hope for a better future and trusting that future generations – the children of today – can be the catalysts for change towards a better world. ÓskarLab therefore fills a gap in the cinematic, television and educational fields, using these communications media and their complementary multimedia and Internet projects. It is true that many initiatives have been set in motion in order to educate and make children and teenagers aware of children’s rights and fundamental human rights, but almost all of them have turned out to be insufficient, because they used resources that are not attractive to children or got lost in conceptual approaches that are hard to understand. In ÓskarLab there are no rhetorical speeches, just appealing stories that connect with the emotions and sensations children feel – and adults too – and which will naturally make these stories easy to understand.


OskarLab / Oskar and Human RIghts

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PROPUESTA DE PATROCINIO PUBLICITARIO / Acción de Responsabilidad Social

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What is OskarLab?: ii) Multiplatform project

ÓskarLab, aimed at a child audience, covers all the possibilities for exploitation and the entire value chain: feature-length animation film, for screening in cinemas and TV broadcast; 13-minute TV series; integrated TV series in micro-pieces of 3 minutes; social network platform 2.0; music and videoclips; children’s books and, finally, audiovisual and multimedia support material of an educative nature for teachers and parents. The film and its related material, prepared in English, will be recorded in several languages to facilitate its international screening and circulation.


OskarLab / Oskar and Human RIghtsPUESTA DE PATROCINIO PUBLICITARIO / Acción de Responsabilidad Social

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What is OskarLab iii): multiplatform project:

1.1 FEATURE-LENGTH ANIMATION FILM

Cartoon feature-length film designed for worldwide screening in cinemas, as a first avenue

1.2. TELEVISION SERIES

Starting with 13-min. episodes; for worldwide distribution on television channels

1.3. WEB SITE 2.0 Living Lab

World children’s Web forum on matters relating to Human Rights, the Child and the Environment

1.4. PUBLISHING

Educational book-DVD pack as an educational tool for schools, NGOs and publishing distribution

1.5. MOBILE PHONES

3-minute pieces starring world-renown celebrities that spread the word on Human Rights and those of the Child and the Environment

1.6. MUSIC

Song and videoclip performed by top international artists

1.7. OTHERS

Active participation in conferences, congresses, promotional events, merchandising, etc.

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OskarLab and Human RIghtsESTA DE PATROCINIO PUBLICITARIO / Acciรณn de Responsabilidad Social

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What is Oskarlab iv): Configuration of Products

OSKARLab

FEATURE-LENGTH ANIMATION. Celebrity Protagonists

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Celebrities in End Credits

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TV SERIES 13-MINUTE EPISODES. One celebrity per episode 3-MIN. MICROPIECES. 1

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One celebrity per episode OSKARLAB WEB SITE 2.0 CONTENT + CHILD NETWORK + GAMES + INTERNATIONAL OBSERVATORY

MUSIC

PUBLISHING

OTHERS


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Content; Story Line

ÓskarLab tells children, through fiction in cartoon form, what Human Rights and the Rights of the Child are, in such a way that adults understand them too; both big and small have fun and become emotionally involved. Our story begins when Fausto, the teacher of Óskar (12) and his gang (Li, Noa and Jonathan), gives them a project to present in class on Human Rights and the Rights of the Child (because he has caught them daydreaming). Firstly, they reject the idea of asking the adults for help: ”What do grown-ups know about Human Rights. If they knew about them, they’d fulfil them”, they conclude. Óskar has an idea: Ask for help on the Internet from children all over the world! Done deal. The reaction is immediate: they start getting replies from every corner of the planet. All the stories are based on real events, and highly emotional they are. They flow within the film, superimposed on the central story of Óskar, whose interventions allow each and every one of them to be resolved happily.


OskarLab / Oskar and Human RIghts

PROPUESTA DE PATROCINIO PUBLICITARIO / Acción de Responsabilidad Social

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3. Backing of Social Organizations ÓskarLab, as well as being a high-quality entertainment product, is also a social initiative that tries to publicise, educate and raise awareness of Human Rights, the Rights of the Child and the need to promote respect for these. It is an ambitious project and tries to reach a wide audience, probably wider than any previous venture on this subject. In view of this educative and awareness-raising dimension, numerous social organizations, having read the script, have attached themselves to ÓskarLab, and many others are interested in doing so. So far ÓskarLab has the support of: UNICEF, THE MINISTRY OF EDUCATION; THE SPANISH OLYMPIC COMMITTEE, the Council of Psychologists; the Culture of Peace Foundation; FAD, the Pequeño Deseo (Small Wish) Foundation, the Territories of Tomorrow Foundation, the ArenoTech Foundation.


OskarLab / Oskar and Huyman Rights

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Promoting Companies (i)

CTP

Creacción Films

Non Stop TV

Club de Técnicas de Producción s.a. / CTP is a company that has operated in the Spanish audiovisual market since 1987. It makes cinema and TV products and conducts consulting services on audiovisual matters. In its over 20-year career it has produced over 500 hours of programming, from feature films to entertainment programs, game shows, educational programs and children’s shows. CRE-ACCION FILMS, S.L. was founded in 1990 as a film production company. Throughout these years it has produced numerous short and feature-length films and documentaries, participating in both national and international festivals, notably receiving the GOYA award for Best Documentary Film in 2003 for “El efecto Iguazú”. Non Stop, an Argentinean company dedicated to audiovisual production and postproduction, offering services to a wide range of clients, from agencies and companies to the main broadcasting and cable channels in Latin America and the world, under international norms of quality, technology and security.


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PROPUESTA DE PATROCINIO PUBLICITARIO / Acción de Responsabilidad Social

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Promoting Companies (ii)

Vértice Cine

Conexión Creativa

Alerto

Audiovisual distributor, a subsidiary of Vértice 360º, which came out of the merger of Manga Films and Notro Films. Vértice Cine distributes films and other audiovisual content for commercial use in cinemas, DVD and television, paying particular heed to the new distribution channels, such as the Internet. Conexión Creativa is a production firm for animation ( 2D y 3D ) and digital effects (rotoscoping, digital editing, etc.), operating since 1992 in Colombia. Specialized in cartoon formats and series, since its beginning it has made over 300 22-minute episodes of entertainment programs for Colombian and international television.

Alerto Gestión Sociocultural, founded in 2004, is devoted to cultural management and it conceives, creates, designs, produces, manages and transmits both cultural and artistic projects (exhibitions, concerts, dance, performances, events…) as well as projects of a social nature.


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Graphics

The cartoon is the universal language of childhood, it grabs the attention of children and adapts better than any other formula to their perceptive capacities (colours and shapes) and allows for freer creativity than that of the real image. The cartoon travels the world because it is the only audiovisual product that is dubbed into any language. An original, modern and joyful drawing style has been adopted; with a “realistic” intention to respect the characters (all of them inspired by real stories) and the celebrities who lend their assistance.


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PROPUESTA DE PATROCINIO PUBLICITARIO / Acci贸n de Responsabilidad Social

Graphics: i) Protagonists

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OskarLab

Oskar and Huma Rights

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PROPUESTA DE PATROCINIO PUBLICITARIO / Acci贸n de Responsabilidad Social

Graphics: ii) Antagonists

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OskarLab / Oskar and Human Rights

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THE CLASSROOM

PROPUESTA DE PATROCINIO PUBLICITARIO / Acci贸n de Responsabilidad Social

Graphics: iii) Backgrounds

Fausto, the teacher

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PROPUESTA DE PATROCINIO PUBLICITARIO / Acci贸n de Responsabilidad Social

Graphics: iii) Backgrounds

THE CUBBY HOUSE ON THE LAKE

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LI’S CLOUD

PROPUESTA DE PATROCINIO PUBLICITARIO / Acción de Responsabilidad Social

Graphics: iii) Backgrounds

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OskarLab / Oskar and Human RIghts

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PROPUESTA DE PATROCINIO PUBLICITARIO / Acción de Responsabilidad Social

Graphics: iii) Backgrounds

NOA’S COUNTRY

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PROPUESTA DE PATROCINIO PUBLICITARIO / Acci贸n de Responsabilidad Social

Graphics: iii) Backgrounds

THE OIL PIPELINE

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PROPUESTA DE PATROCINIO PUBLICITARIO / Acción de Responsabilidad Social

Exploitation

The film ÓskarLab will have to make headway in a highly competitive environment, but we have great confidence that it will reach maximum dissemination due to the interest, appeal and quality of the film, as well as the opportunity and necessity to present in a novel and striking way the subject it takes on, a fact that opens up huge development possibilities in the educational field. Oskarlab is the product of a long journey, in contrast to the intensive exploitation of purely entertainment products. Thus, as well as its screening in exclusively commercial cinemas, it is a film conceived for an extensive circuit of dissemination complementary to the commercial side: cultural and educational circuits, with thousands of halls in various countries, relying on public administrations, social and educational organizations, etc. In these the film may serve as a support tool for all educators and organizations committed to the defence of Human Rights, along with didactic material, books and DVD, in order to facilitate their use by parents and educators. There is also an extensive network of international festivals specialized in Human Rights and related subjects. The film and television series will also be broadcast on TV channels in their various modalities: cable, satellite, TDT, etc., with worldwide distribution. The central musical theme – music and video clip -, composed and performed by leading figures in the international panorama, will be able to be released independently of the film. Oskarlab is also an ambitious Internet project and constitutes the first 2.0 social platform focussed on Human Rights and the Rights of the Child whose protagonists and users are precisely the minors of any country.

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OskarLab / Oskar and Huma RIghts

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PROPUESTA DE PATROCINIO PUBLICITARIO / Acción de Responsabilidad Social

Exploitation: i) Media Reach Chart

COMMERCIAL CINEMAS

CULTURAL CIRCUITS

INTERNATIONAL FESTIVALS

TV CHANNELS

5,000 COMMERCIAL SCREENS ANTICIPATED

NGOs; TOWN HALLS, ORGANISMS: 20,000 SCREENS ANTICIPATED INTERNATIONAL NETWORK OF HR FESTIVALS; 30 CITIES; CHILDREN’S FESTIVALS, 20 CITIES; INTERNATIONAL FESTIVALS, 10 CITIES TDT, SATELLITE, CABLE CHANNELS; GENERAL AND SPECIAL SUBJECT; SPECIALIZED CHILDREN’S: 500 MILLION VIEWERS

MUSIC / VIIDEO CLIPS

RADIO, MUSIC TV, INTERNET, YOUTUBE; MOBILE PHONES: AUDIENCE OF 200 MILLION

TEACHING / SCHOOLS

PEDAGOGIC SCHOOL MATERIAL WORLDWIDE

INTERNET PLATFORM

CHILDREN, EDUCATORS, POLITICIANS, PARENTS, ETC.

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OskarLab / Oskar y 


Los Derechos Humanos

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6. Exploitation: ii) International TV Channels. Bayerischer Rundfunk (BR), Germany Canal Sur Televisión, Spain CANAL+, France Cartoon Network / TBS, UK CBBC - BBC Children's, UK CBeebies - BBC Children’s, UK Croatian Television (HRT), Croatia Czech Television (CT), Czech Republic Danish Broadcasting Corporation (DR), Denmark Der Kinderkanal ARD/ZDF (KI.KA), Germany Estonian Public Broadcasting (ERR), Estonia Euskaltelevista (ETB), País Vasco, España France Télévisions, France HBO Holding, Hungary Hessischer Rundfunk (HR), Germany Kids TV, Austria KRO Youth, Netherlands Lagardère Active / CANAL J / France Latvian Television (LTV), Latvia Lithuanian Radio and Television (LRT), Lithuania LNK TV, Lithuania M6 Métropole Télévision / M6 Kid, France Minimax CEE Group / Chello Central Europe, Hungary MTM-SBS Televízó (TV2), Hungary MTV Media Finland, Finland MTV Networks International (MTVNI), UK Nick Germany / MTV Networks Germany, Germany Nickelodeon UK, UK Norddeutscher Rundfunk (NDR), Germany NRK / NRK Super (Norwegian Broadcasting Corp.), Norway ORF (Austrian Broadcasting Corp.), Austria Radio Televisión de Galicia (RTVG), España Ràdio i Televisió d’Andorra (RTVA), Andorra Radio Telefis Eireann (RTÉ), Ireland Radio Televizija Slovenija (RTV), Slovenia Rai Fiction, Italy Rai Gulp - Rai Yoyo, Sara Cabras, Italy Rai Due, Claudia Sasso, Italy Rai Tre Children Programmes, Italy RUV (Icelandic National Broadcasting Service), Iceland S4C, UK Slovak Television (STV), Slovakia Super RTL - RTL Disney Fernsehen, Germany

Samanyolu Broadcasting Group, Turkey Zebra TV Channel - Hop! & Luli & Parents Channel, Israel Your Family Entertainment, Germany (Paytv Channel) HodHod TV, Lebanon Cartoon Network Asia, Hong Kong Orlando Kids, Croatia Cakrawala andalas Televisi, Indonesia (an.tv) Turkuvaz Radyo Televizyon Haberlesme Ve Yayincilik As, Turkey Sprout, Usa (preschool) Globosat, Brasil Yle Finnish Broadcasting Co (TV public), Finland Group Tva Inc, Canada MTV Networks International, USA TV2, Norway ARD / Kika-Der Kinderkanal, Germany TV Kosava, Serbia Kultura TV & Radio Broadcasting Company, Rusia SRG SSR Suisse Schweizer Fernsehen, Switzerland Channel One Russia Worldwide, Rusia Federation Al Jaxeera Children’s Channel Societé de Telediffusion du Quebec (TeleQuebec), Canada SDN Groupe M6, France (TV France Internationale) Beijing Kaku Cartoon Satellite TV, China UR – Swedish Educational Broadcasting Company, Sweden NHK Enterprises, Inc, Japan TVN, Television Nacional de Chile, Chile Tele Muenchen Fernseh GMBH, Germany Bayerischer Rundfunk, Geramany Teletoon, Canada Wdr Westdeutscher Rundfunk, Germany SVT – Sveriges Television, Sweden Norwegian Broadcasting Corp., Norway TV Channel russia, Russian Federation RTV Slovenia, Slovenia Saigon Channel, Vietnam Thai Public Broadcasting Service (THAI PBS) (Thailand) Cartoon Network Latin America (U.S.A.) Channel One russia Worldwide (Russian Federation) VTR Vlaamse Radio en Televisie (Belgium) Netherlands Public Broadcasting / ZAAP (Netherlands) EBS (Korea South) Vrak.tv Les Chaines Tele Astral (Canada) Yle Finnish Broadcasting Co. (Finland)

Sveriges Television AB (SVT), Sweden TBS / Cartoon Network / Boomerang, Germany TBS France / Cartoon Network / Boomerang, France Televisió de Catalunya (TVC), Spain Televisión Española (TVE), Spain Télévision Suisse Romande (TSR), Switzerland Telewizja Polska (TVP), Poland TF1 Unité Jeunesse, France The Walt Disney Company / Disney Channels Worldwide, UK TV2 Norway, Norway TV3 Estonia, Estonia TV5 Monde, France VRT (Flemish Public Broadcaster) / Ketnet, Belgium Westdeutscher Rundfunk (WDR), Germany YLE TV2 (Finnish Public Broadcasting Company), Finland YLE TV2 / YLE/FST5 / YLE-TEEMA, Finland ZDF, Germany Bec-Tero Entertainment Public Company Limited (Thailand) SGR SSR Idee Suisse Schweizer Fernsehen (Swizerland) Vivavision Inc (Canada) TV Channel Russia (Russian Federation) Lagradere Active (Jeunesse TV) (France) PT Nusantara Televisi (Indonesia) Australian Broadcasting Corporation (Australia) Globo TV International (Brazil) RTE (Ireland) Five (United Kingdom) Cakrawala Andalas Televisi (Indonesia) BT Vision (United Kingdom)


OskarLab / Oskar and Human RIghts

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6.- Exploitation; International Network of Human Rights Festivals (i) THE HUMAN RIGHTS FILM NETWORK is an association of film festivals on human rights around the world created in Prague on April 18th 2004. The Network encouragesg exchange, communication and collaboration related to the representation of human rights issues in the moving image. http://www.humanrightsfilmnetwork.org/

Argentina Buenos Aires Festival Internacional DerHumALC Cine de Derechos Humanos www.derhumalc.org.ar/ Australia, Travelling Human Rights Arts and Film Festival www.hraff.org.au/ Bahrain, Manama ManamaBahrain Human Rights International Film Festival www.bhriff.com Bolivia, Sucre Festival de Cine y Video de los Derechos Humanos "Bolivia, El Séptimo Ojo es Tuyo” www.festivalcinebolivia.org/ Burkina Faso, Ouagadougou Festival Ciné droit Libre www.cinedroitlibre.bf Canada Amnesty International Travelling Film Festival www.amnesty.ca/filmfest Canada, Montreal Montreal Human Rights Film Festival (MHRFF) www.ffdpm.com/

Czech Republic, Prague One World www.oneworld.cz Ethiopia, Addis Ababa Addis International Film Festival http://www.addisfilmfestival.org France, Paris Festival du film des droits de l'homme http://festival-droitsdelhomme.org Germany, Nuremberg Perspektive - International Human Rights Film Festival Nuremberg www.humanrightsfilmfestival.org Hungary, Budapest Verzio - International Human Rights Documentary Film Festival www.verzio.ceu.hu Italy, Bologna Human Rights Nights www.humanrightsnights.org/ Japan, Tokyo Refugee Film Festival www.refugeefilm.org


OskarLab / Oskar and Human Rights

PROPUESTA DE PATROCINIO PUBLICITARIO / Acci贸n de Responsabilidad Social

6.- Exploitation; International Network of Human Rights Festivals (ii) http://www.humanrightsfilmnetwork.org/ The Netherlands, The Hague Movies that Matter Festival www.moviesthatmatterfestival.org New Zealand Human Rights Film Festival www.humanrightsfilmfest.net.nz/ Poland, Warsaw Watch Docs. Human Rights in Film IFF www.hfhrpol.waw.pl/festival/index.php?lang=en Scotland, Glasgow Document - International Human Rights Documentary Film Festival www.docfilmfest.org.uk Serbia, Belgrade Free Zone, Belgrade Human Rights Film Festival www.freezonebelgrade.org/ South Africa, India Johannesburgh, Cape Town, Durban and Pretoria, Delhi, Mumbai Tri Continental Film Festival www.3continentsfestival.co.za/ South Korea, Seoul Seoul Human Rights Film Festival www.sarangbang.or.kr Switzerland, Geneva Festival International du Film sur les Droits Humains www.fifdh.ch

Ukraine, Kiev Human Rights Documentary Film Days www.docudays.org.ua USA & UK, New York/London Human Rights Watch International Film Festival www.hrw.org/iff USA, Burlington Vermont International Film Festival www.vtiff.org

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OskarLab / Oskar and Human RIghts PROPUESTA DE PATROCINIO PUBLICITARIO / Acci贸n de Responsabilidad Social

7. Celebrities OskarLab, due to its content and approach, is expecting to have, thanks to the support of Unicef and the Olympic Committee, the support of worldwide celebrities who have shown great social responsiveness, being ambassadors of humane causes. Shakira, Alejandro Sanz and Leo Messi become part of the story itself. Also, personalities from the world of sport, music, the stage, etc. who have gained wide public recognition for their professional career and who have stood out for their compassionate commitment, present an extract from the list of Human Rights and the Rights of the Child. Each of the personalities appears on the screen in cartoon form, but with their own voice. Their statements conclude with a song performed in unison by all the characters, as a symbol of the aspiration of children for a better world. Many of these celebrities may participate in live events and occasions.

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Promotion, Communication and Public Relations

Communication Plan

Internet and Social Networks

Public Relations

ÓskarLab has an ambitious Communication Plan aimed at gaining the highest visibility, situating it properly its dual dimension as an entertainment, educational and social awareness product, and promoting appropriate returns in terms of reputation and image for the collaborating bodies and companies. The Communication Plan pays particular attention to the Internet and the social networks as well as the printed, digital and audiovisual media, with specific activation and mobilization measures. Similarly, a plan for public relations and event organization of different kinds is foreseen in order to facilitate communication with specific audiences of interest.

Festivals

ÓskarLab will be presented at all the Film Festivals devoted to related subjects.

World Premiere

The film is predicted to be premiered at the headquarters of the United Nations.


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PROPUESTA DE PATROCINIO PUBLICITARIO / Acción de Responsabilidad Social

Socially Positive Values

ÓskarLab is a film inspired by values and which promotes the conveying of socially positive values. It not only effectively encourages awareness and respect for Human Rights and the Rights of the Child, but also its story line illustrates and exemplifies values such as cooperation, solidarity, effort, sacrifice, friendship, respect, tolerance, equality and human dignity. All this while seeking an emotional bond with the audience, bringing out feelings and emotions. In short, it deals with educating and raising awareness, but in an appealing way. It entertains, teaches and effectively assists in the learning of values.

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Dossier comercial  

Doc Alerto / English Version

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