Page 62

Where 08 creative talent meet The Cape Town International Convention Centre offers a platform for businesses to demonstrate creativity in the way they operate, says Rashid Toefy The CTICC hosts some of South Africa’s top design events, including Design Indaba, Cape Town Fashion Week, Decorex, Southern Ink Exposure, the Green Buildings Council’s annual convention. You also host cultural events like the Cape Town Book Fair, Good Food and Wine Show and the Cape Town International Jazz Festival. Why do you think Cape Town, in particular, has become the destination for events such as these? What makes a city world class and at the edge of innovation is the percentage of creatives present in that city. I think Cape Town is definitely the epicentre of creativity in South Africa. The city boasts a diverse range of world-renowned design houses and is home to some of the leading design and architectural institutions like the University of Cape Town and the Cape Peninsula University of Technology. In addition, Cape Town is the preferred headquarters of established creative companies. These elements combined with the weather, vibe and eclectic mix of people all contribute to the cosmopolitan nature that is characteristic of Cape Town and to the city’s desirability as a creative destination. Do you think there are still opportunities for more such fairs and conferences in Cape Town, or have we reached saturation point? We have definitely not reached saturation point. In the face of challenging economic conditions, now more than ever businesses need to demonstrate creativity in the way they operate. According to Martin Sirk, CEO of the International Congress and Convention Association, the new competency that is needed for businesses to survive is “deliverable creativity”. Deliverable creativity is taking creativity and turning it into innovation and implementing it throughout your business. Every single conference or show has the potential to be at the cutting edge of innovation and creativity. There is definite scope for conferences and events to use creativity to enhance their own events. 60

The CTICC is undergoing a redesign and its new extension will be a green star rated green building. What prompted this decision? Did it cost significantly more? As a convention centre whose ethos is centred on sustainability, reducing the carbon footprint of the centre is a strategic priority. CTICC has always seen itself as an industry leader in terms of sustainable innovations and our planned expansion will once again propel the centre to the forefront of innovation. The cost of the new expansion is not significantly higher and it’s a misconception that “going green” is more expensive. Over the long term the tangible benefits and economic spin off of the initial investment can be seen. The immediate intangible benefits like fresh air and natural lightning are all conducive to fostering an energetic, creative environment. The new expansion will be an ideal example of how sustainability and innovation can combine effortlessly. You are supporting Cape Town’s bid to become the World Design Capital in 2014. Why is winning the bid important to CTICC? Winning the bid will be another feather in our cap and will further entrench Cape Town’s reputation as a leading globally competitive destination. The prestigious accolade of being voted the leading world design capital will take Cape Town to new heights. The global community will view Cape Town as a serious contender on par with some of the world’s leading cities. At an emotive level, having this kind of title – or even just bidding for it – further entrenches the notion that Cape Town has the creativity, innovation and expertise to run world class events. CTICC’s vision is to make Cape Town the best long haul international convention destination by 2020 and winning this bid will play a pivotal role in helping us achieve this vision. Rashid Toefy is the Chief Executive Officer of the Cape Town International Convention Centre

Creative Cape Town Annual 2010  

Creative Cape Town Annual 2010

Advertisement