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The challenge now is to ensure that this exceptional experience becomes the norm. A truly liveable city is one where it is normal to walk (or cycle), to use public transport more than private motor vehicles, to be on the streets at night, to have safe spaces for families and teenagers. This implies, amongst other things, a greater focus in future on continuously promoting, developing, managing and maintaining public spaces and pedestrian routes in our city. In turn, this can reinforce our ability to increase the number of economic, sporting and business events in the city to support higher levels of socioeconomic development. A city events strategy will work if it is based on local participation as well as enhancing the visitor experience and promoting the Cape Town brand. This can be done if future events are based more on park-and-ride schemes, public transport and the use of public spaces and walkways, and not just traffic services and parking arrangements for private cars. Cape Town’s central city itself has a specific role to play in a future city events strategy. With its various public venues (Cape Town International Convention Centre, Greenpoint Stadium, Artscape, City Hall, Good Hope Centre amongst them), public spaces (Green Point Urban Park, Grand Parade, Greenmarket Square, Artscape Piazza, Station Square, St Andrew’s Square and so on), easy access through pedestrian- and cycle-friendly routes and the proposed new MyCiTi inner city transport system, proximity to a range of types of accommodation and to retail and entertainment activity zones (including upper Long Street, Green Point’s Main Road, V&A Waterfront), the central city provides a natural arena to stage large events. 42

This can be easily and relatively inexpensively reinforced through an ongoing programme of “dressing the city” with murals, tree-wraps, flags and lights, creative use of outdoor advertising and more spaces for markets and public art. Good design can enhance many of the above strategies. Cape Town is bidding for the title of World Design Capital in 2014, not because we need more stuff (however welldesigned) but because good design thinking can help us address many of the developmental challenges facing our city. Andrew Boraine is Chief Executive of Cape Town Partnership

TOP LEFT Passengers on the The My Citi Bus service. FACING PAGE TOP An initiative to introduce pedi-cabs into Cape Town has created new jobs and is part of the city’s aims to place greater emphasis on non-motorised transport and includes new bicycle lanes. TOP RIGHTAND FACING PAGE BOTTOM The innovative decoration of public space during the World Cup set new standards for public art. FOLLOWING THREE PAGES Artworks for the Cape Town International Airport by artist Sue Williamson, at the Cape Town Stadium by Lovell Friedman and the main IRT terminus in the Heerengracht by Julia Anastasopoulos. Artworks curated by Roger Van Wyk and Lerato Berang for ARG Design.

Creative Cape Town Annual 2010  

Creative Cape Town Annual 2010