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A project of the International Council for Societies of Industrial Design (Icsid), a non-profit organisation that protects and promotes the interests of the profession of industrial design, the World Design Capital initiative is a “city promotion project” that advances the value of design to cities. Recognising that more than half the world’s population now resides in urban areas, World Design Capital aims to advance the use of design to address the challenges arising out of this increasing urbanisation. According to the organisers, design is “an increasingly fundamental tool in all levels of public and private development. For cities, design is at their very core and is leveraged in business, with citizens, as well as in government to make cities more attractive, more liveable and more efficient.” The future success of cities, they argue, “lies in the hands of those who plan, design and manage the shared spaces and functions of their city”. One of the mechanisms for acknowledging cities doing this is the conferral of World Design Capital status on a city. A biennial award, World Design Capital status is awarded to cities that are committed to using design in addressing challenges and implementing their vision for a future city. This status allows the designated city to showcase its design achievements and aspirations through a yearlong programme of design-led events and activities. The current recipient of the award is Seoul. World Design Capital is different from other design competitions which focus on specific design sectors in that it is explicitly awarded to cities that use design for their social, economic and cultural development. The bidding process for World Design Capital 2014 opens in the third quarter of 2010. In the first phase, bidding cities are required to submit an application detailing their city’s design assets, as well as their vision and plans for a future city. From these submissions two cities are shortlisted, the finalists then required to expand on their bid proposal. The second round judging process includes a visit by an Icsid panel. The winning city is announced two years before the yearlong programme of events begins.


The Cape Town Stadium adds a new quality to the already iconic view of Cape Town with its spectacular location between Table Mountain and the Atlantic Ocean. The stadium was part of an extensive redevelopment of the city including the central Cape Town train station, public spaces, bicycle lanes, highways, bridges, public art and a new bus rapid transport system. These projects have left a significant legacy for citizens, making the city centre a vibrant stage for future megaevents and positioning it as a must-experience destination. Photo of stadium on facing page: Bruce Sutherland,

Creative Cape Town Annual 2010  

Creative Cape Town Annual 2010