3STEP Partnerships

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THE MOST IMPACTFUL & COMPREHENSIVE YOUTH SPORT ECOSYSTEM

LIVE EVENTS ANNUALLY

SOCIAL COMMUNITY

MILLION ATHLETES AGES 8-18

STATES

SOCIAL HANDLES

SPORTS

EMAILS/month



OUR COMPANY TRULY UNDERSTANDS THE POWER OF YOUTH SPORTS AND DEVELOPING LEADERS OF TOMORROW - DEION SANDERS


OUR MISSION: CULTIVATE PARTNERSHIPS THAT SUPPORT OUR CORE PILLARS Character development

Increased participation

Best-in-class experience

HEALTH & WELLNESS

PHILANTHROPIC OPPORTUNITIES


YOUTH SPORTS ARE A CORNERSTONE OF THE ADOLESCENT EXPERIENCE 60 MILLION BOYS & GIRLS BETWEEN THE AGES OF 6 AND 18 PARTICIPATE IN ORGANIZED SPORT H O W O F T E N Y O U T H P L AY T H E I R P R I M A RY S P O RT Days PER WEEK children ages 6-18 play their primary sport 30.4 % 30%

21.2 % 17.1 %

20%

15.7 %

9.1 % 4.0 %

10%

1 day

2 days

TOP TEAM SPORTS IN THE U.S.

3 days

4 days

5 days

BASKETBALL

6 days

BASEBALL

2.4 %

OVER 68%+ OF THE KIDS PARTICIPATING IN ORGANIZED SPORTS ARE SPENDING THREE OR MORE DAYS A WEEK INTERACTING WITH THEIR SPORT

7 days

SOCCER

FOOTBALL

VOLLEYBALL SOURCE: ASPEN INSTUTE, JUNE 2020


IN THE 2021 STATE OF PLAY REPORT, 28% OF PARENTS STATED THAT THEY WOULD SPEND MORE POST PANDEMIC ON ORGANIZED YOUTH SPORTS. PARENTS CITED IMPACTS OF TEAM SPORTS ON KID’S POSITIVE MENTAL HEALTH AS A TOP PRIORITY. SOURCE: TEAM GENIUS, 2021

YOUTH SPORTS CONTINUES TO INFLUENCE A HIGH PERCENTAGE OF DISPOSABLE SPENDING HABITS

FAMILIES SPENT OVER $30 BILLION IN THE U.S. ON YOUTH SPORTS LAST YEAR

AVERAGE INCOME OF A 3STEP SPORTS FAMILY EXCEEDS $127,000

PARENTS IN THE U.S. SPEND $700 - $1,000 PER MONTH ON YOUTH SPORTS

SOURCE: ASPEN INSTUTE, JUNE 2020


3STEP IS CONSOLIDATING A FRAGMENTED INDUSTRY

50+ brands = 1 platform SEE OVERVIEW HERE

GIVING BRANDS UNPRECEDENTED ACCESS TO A VERY DISTRACTED BUT VALUABLE GENERATION OF CONSUMERS


WE ARE PERFECTING THE ATHLETE EXPERIENCE operating every facet of the youth sport funnel

CLUB PROGRAMS

APPAREL PRODUCTION

FACILITY MANAGEMENT

E V E N T O P E R AT I O N S

MEDIA CONTENT

VIDEO PRODUCTION

TRAVEL AGENCIES

BACKGROUND CHECKS, LEADERSHIP DEVELOPMENT, PLAYER SAFETY PROTOCOLS, INJURY PREVENTION, THOUGHT LEADERSHIP, ETC.


ENGAGING MILLIONS OF ATHLETES ACROSS MULTIPLE SPORTS TOTAL ATHLETES IMPACTED

3STEP INTERNAL CLUB ATHLETES

GENDER (M/F) BREAKDOWN

AVG. HOUSEHOLD INCOME

BASKETBALL

1,250,000

18,200

58/42%

$96.5k

LACROSSE

906,000

6,800

62/38%

$155k

FOOTBALL

144,000

0

98/2%

$90.3k

BASEBALL/ FASTPITCH

180,000

1,890

89/11%

$135k

VOLLEYBALL

320,000

5,100

8/92%

$146k

SOCCER

40,000

7,100

55/45%

$147k

FIELD HOCKEY

25,000

500

0/100%

$123k


FROM BEGINNER TO ELITE….

OUR ATHLETES ARE THE NEXT GENERATION OF BRAND LOYALISTS

EMPOWERED BY TECHNOLOGY AND DIGITAL MEDIA, KIDS HAVE BECOME THE MOST CRITICAL ENTRY-POINT FOR BRANDS SEEKING TO ESTABLISH LONG TERM BRAND LOYALTY. AFTER THE AGE OF 16, LOYALTY IS LOCKED IN – AND THESE RELATIONSHIPS ARE LIKELY TO HOLD UNTIL ADULTHOOD. SOURCE: BRAND LOYALTY STUDY - US, 2019


INDUSTRY LEADERS ARE SEEING THE IMPACT AND LEVERAGING OUR REACH


SOLVING THE YOUTH SPONSOR ACTIVATION MODEL CURRENT CHALLENGE

Fragmented Industry

3STEP SOLUTION We consolidate events and clubs across multiple sports platforms to simplify activation and create efficiencies. One agreement with 3Step will allow our partners to reach millions of youth sport athletes, parents, and coaches.

Lack of knowledge and understanding youth sport trends, habits and engagement

Through proprietary data analysis, surveying, onsite and digital activation, 3STEP has positioned itself as the expert in the youth sports landscape.

Inability to provide consistent service and quality of events and partner activations in the youth sports market

3STEP Sports lives by our own “commitment to excellence”, providing best-in-class standards and experiences in addition to providing all activation needs and requirements for our partners.

Difficult for sponsors to understand direct ROI

3STEP provides a scorecard of all goals, KPIs, relevant metrics, monthly & quarterly updates available as requested.


3STEP DELIVERS 365 DAYS A YEAR

ON-SITE • • • • • •

Signage Entitlements Product sampling Consumer insights Retail/selling Experiential

Mail campaigns Social posting Surveying Database targeting B2C sales/ecommerce Event communication

• • • • • •

YEAR-ROUND PROGRAMMING ARCOSS ALL SPORT VERTICALS BASKETBALL LACROSSE

WINTER LEAGUES

TOURNAMENTS & LIVE PERIOD

BOX LACROSSE

FALL BALL, CLUB CAMPS & CLINICS

TOURNAMENTS & SHOWCASES

TRAINING & TOURNAMENTS

COMBINES

FOOTBALL

TOURNAMENTS & SHOWCASES

INDOOR TOURNAMENT & SHOWCASES

VOLLEYBALL

INDOOR LEAGUES

FIELD HOCKEY

INDOOR TOURMANETS FEB

CLUB CAMPS & CLINICS

BEACH VOLLEYBALL TOURNAMENTS & SHOWCASES

SOCCER

JAN

FALL BALL

TOURNAMENTS, LEAGUES & SHOWCASES

POSITIONAL TRAINING

DIAMOND SPORTS

MARCH

TOURNAMENTS & SHOWCASES APRIL

MAY

JUNE

JULY

AUG

CLUB TEAMS

DIGITALLY

SEPT

OCT

NOV

DEC

• • • • •

Uniform logo placement Athlete resource center Customer engagement Education Philanthropic partners


OUR PARTNERS: CASE STUDY

AREAS OF FOCUS

• • • • • •

Team uniform orders Apparel & Shoe Stores LTO sport offers On-Site Activation Email Campaigns Digital Activation

REVOLUTIONIZING A TEAM SALES DIVISION New Balance had traditionally attacked team sales on a team-by-team basis. Aligning with 3STEP offered New Balance the ability to attack multiple internal/external clubs and sports at the same time, positioning themselves as the apparel leader in each targeted sports silo as well as achieving sales initiatives not seen before their entry into the 3STEP ecosystem.


OUR PARTNERS: CASE STUDY

AREAS OF FOCUS

• • • •

On-Site Activation On-Site Sampling Digital Activation Education

CONNECTING A BRAND WITH YOUTH ATHLETES TO DRIVE ADOPTION AND BUILD BRAND LOYALTY Gatorade is king in the sports-themed drinks and keeping athletes hydrated at the point of sweat. 3STEP is the cornerstone in Gatorade’s young adult initiative to drive connection between athlete and drink. 3STEP Sports and Gatorade partner to sample over a quarter of a million athletes annually across multiple sports silos.


320 %

WE’VE REIMAGINED THE YOUTH SPORTS INDUSTRY… … AND WE’RE NOT SLOWING DOWN ANYTIME SOON.

302 %

289 % 175 % 72 %

2018 2019

2020 2021

2022 PROJECTED

3STEP ATHLETE GROWTH YEAR OVER YEAR

Join the most IN YOUTH SPORTS