THE MOST IMPACTFUL & COMPREHENSIVE YOUTH SPORT ECOSYSTEM
LIVE EVENTS ANNUALLY
SOCIAL COMMUNITY
MILLION ATHLETES AGES 8-18
STATES
SOCIAL HANDLES
SPORTS
EMAILS/month
OUR COMPANY TRULY UNDERSTANDS THE POWER OF YOUTH SPORTS AND DEVELOPING LEADERS OF TOMORROW - DEION SANDERS
OUR MISSION: CULTIVATE PARTNERSHIPS THAT SUPPORT OUR CORE PILLARS Character development
Increased participation
Best-in-class experience
HEALTH & WELLNESS
PHILANTHROPIC OPPORTUNITIES
YOUTH SPORTS ARE A CORNERSTONE OF THE ADOLESCENT EXPERIENCE 60 MILLION BOYS & GIRLS BETWEEN THE AGES OF 6 AND 18 PARTICIPATE IN ORGANIZED SPORT H O W O F T E N Y O U T H P L AY T H E I R P R I M A RY S P O RT Days PER WEEK children ages 6-18 play their primary sport 30.4 % 30%
21.2 % 17.1 %
20%
15.7 %
9.1 % 4.0 %
10%
1 day
2 days
TOP TEAM SPORTS IN THE U.S.
3 days
4 days
5 days
BASKETBALL
6 days
BASEBALL
2.4 %
OVER 68%+ OF THE KIDS PARTICIPATING IN ORGANIZED SPORTS ARE SPENDING THREE OR MORE DAYS A WEEK INTERACTING WITH THEIR SPORT
7 days
SOCCER
FOOTBALL
VOLLEYBALL SOURCE: ASPEN INSTUTE, JUNE 2020
IN THE 2021 STATE OF PLAY REPORT, 28% OF PARENTS STATED THAT THEY WOULD SPEND MORE POST PANDEMIC ON ORGANIZED YOUTH SPORTS. PARENTS CITED IMPACTS OF TEAM SPORTS ON KID’S POSITIVE MENTAL HEALTH AS A TOP PRIORITY. SOURCE: TEAM GENIUS, 2021
YOUTH SPORTS CONTINUES TO INFLUENCE A HIGH PERCENTAGE OF DISPOSABLE SPENDING HABITS
FAMILIES SPENT OVER $30 BILLION IN THE U.S. ON YOUTH SPORTS LAST YEAR
AVERAGE INCOME OF A 3STEP SPORTS FAMILY EXCEEDS $127,000
PARENTS IN THE U.S. SPEND $700 - $1,000 PER MONTH ON YOUTH SPORTS
SOURCE: ASPEN INSTUTE, JUNE 2020
3STEP IS CONSOLIDATING A FRAGMENTED INDUSTRY
50+ brands = 1 platform SEE OVERVIEW HERE
GIVING BRANDS UNPRECEDENTED ACCESS TO A VERY DISTRACTED BUT VALUABLE GENERATION OF CONSUMERS
WE ARE PERFECTING THE ATHLETE EXPERIENCE operating every facet of the youth sport funnel
CLUB PROGRAMS
APPAREL PRODUCTION
FACILITY MANAGEMENT
E V E N T O P E R AT I O N S
MEDIA CONTENT
VIDEO PRODUCTION
TRAVEL AGENCIES
BACKGROUND CHECKS, LEADERSHIP DEVELOPMENT, PLAYER SAFETY PROTOCOLS, INJURY PREVENTION, THOUGHT LEADERSHIP, ETC.
ENGAGING MILLIONS OF ATHLETES ACROSS MULTIPLE SPORTS TOTAL ATHLETES IMPACTED
3STEP INTERNAL CLUB ATHLETES
GENDER (M/F) BREAKDOWN
AVG. HOUSEHOLD INCOME
BASKETBALL
1,250,000
18,200
58/42%
$96.5k
LACROSSE
906,000
6,800
62/38%
$155k
FOOTBALL
144,000
0
98/2%
$90.3k
BASEBALL/ FASTPITCH
180,000
1,890
89/11%
$135k
VOLLEYBALL
320,000
5,100
8/92%
$146k
SOCCER
40,000
7,100
55/45%
$147k
FIELD HOCKEY
25,000
500
0/100%
$123k
FROM BEGINNER TO ELITE….
OUR ATHLETES ARE THE NEXT GENERATION OF BRAND LOYALISTS
EMPOWERED BY TECHNOLOGY AND DIGITAL MEDIA, KIDS HAVE BECOME THE MOST CRITICAL ENTRY-POINT FOR BRANDS SEEKING TO ESTABLISH LONG TERM BRAND LOYALTY. AFTER THE AGE OF 16, LOYALTY IS LOCKED IN – AND THESE RELATIONSHIPS ARE LIKELY TO HOLD UNTIL ADULTHOOD. SOURCE: BRAND LOYALTY STUDY - US, 2019
INDUSTRY LEADERS ARE SEEING THE IMPACT AND LEVERAGING OUR REACH
SOLVING THE YOUTH SPONSOR ACTIVATION MODEL CURRENT CHALLENGE
Fragmented Industry
3STEP SOLUTION We consolidate events and clubs across multiple sports platforms to simplify activation and create efficiencies. One agreement with 3Step will allow our partners to reach millions of youth sport athletes, parents, and coaches.
Lack of knowledge and understanding youth sport trends, habits and engagement
Through proprietary data analysis, surveying, onsite and digital activation, 3STEP has positioned itself as the expert in the youth sports landscape.
Inability to provide consistent service and quality of events and partner activations in the youth sports market
3STEP Sports lives by our own “commitment to excellence”, providing best-in-class standards and experiences in addition to providing all activation needs and requirements for our partners.
Difficult for sponsors to understand direct ROI
3STEP provides a scorecard of all goals, KPIs, relevant metrics, monthly & quarterly updates available as requested.
3STEP DELIVERS 365 DAYS A YEAR
ON-SITE • • • • • •
Signage Entitlements Product sampling Consumer insights Retail/selling Experiential
Mail campaigns Social posting Surveying Database targeting B2C sales/ecommerce Event communication
• • • • • •
YEAR-ROUND PROGRAMMING ARCOSS ALL SPORT VERTICALS BASKETBALL LACROSSE
WINTER LEAGUES
TOURNAMENTS & LIVE PERIOD
BOX LACROSSE
FALL BALL, CLUB CAMPS & CLINICS
TOURNAMENTS & SHOWCASES
TRAINING & TOURNAMENTS
COMBINES
FOOTBALL
TOURNAMENTS & SHOWCASES
INDOOR TOURNAMENT & SHOWCASES
VOLLEYBALL
INDOOR LEAGUES
FIELD HOCKEY
INDOOR TOURMANETS FEB
CLUB CAMPS & CLINICS
BEACH VOLLEYBALL TOURNAMENTS & SHOWCASES
SOCCER
JAN
FALL BALL
TOURNAMENTS, LEAGUES & SHOWCASES
POSITIONAL TRAINING
DIAMOND SPORTS
MARCH
TOURNAMENTS & SHOWCASES APRIL
MAY
JUNE
JULY
AUG
CLUB TEAMS
DIGITALLY
SEPT
OCT
NOV
DEC
• • • • •
Uniform logo placement Athlete resource center Customer engagement Education Philanthropic partners
OUR PARTNERS: CASE STUDY
AREAS OF FOCUS
• • • • • •
Team uniform orders Apparel & Shoe Stores LTO sport offers On-Site Activation Email Campaigns Digital Activation
REVOLUTIONIZING A TEAM SALES DIVISION New Balance had traditionally attacked team sales on a team-by-team basis. Aligning with 3STEP offered New Balance the ability to attack multiple internal/external clubs and sports at the same time, positioning themselves as the apparel leader in each targeted sports silo as well as achieving sales initiatives not seen before their entry into the 3STEP ecosystem.
OUR PARTNERS: CASE STUDY
AREAS OF FOCUS
• • • •
On-Site Activation On-Site Sampling Digital Activation Education
CONNECTING A BRAND WITH YOUTH ATHLETES TO DRIVE ADOPTION AND BUILD BRAND LOYALTY Gatorade is king in the sports-themed drinks and keeping athletes hydrated at the point of sweat. 3STEP is the cornerstone in Gatorade’s young adult initiative to drive connection between athlete and drink. 3STEP Sports and Gatorade partner to sample over a quarter of a million athletes annually across multiple sports silos.
320 %
WE’VE REIMAGINED THE YOUTH SPORTS INDUSTRY… … AND WE’RE NOT SLOWING DOWN ANYTIME SOON.
302 %
289 % 175 % 72 %
2018 2019
2020 2021
2022 PROJECTED
3STEP ATHLETE GROWTH YEAR OVER YEAR
Join the most IN YOUTH SPORTS