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ANNUAL REPORT Innovation|Responsibility|Impact

FAST FACTS College of Business 2016-17 Fact Sheet

VISION VISION To become become aa recognized recognized U.S. U.S. business To become U.S. businesscollege, college,engaged engagedregionally regionallyand andglobally, globally,for fordeveloping developing responsible responsible To business college, engaged regionally and globally, for developing responsible and workforce-ready business graduates. andworkforce-ready workforce-readybusiness businessgraduates. graduates. and MISSION MISSION We promote our students’ success in in their their chosen chosen careersprofit, with business business knowledge and skills developed To inspire theour practice of responsible business, balancing people, ethics, equity and planet, we We promote students’ success careers with knowledge and skills developed through engaged teaching and learning. We provide integrated, hands-on education and responsible promoteengaged the success of ourand ethnically diversehands-on students education by facilitating learning through teaching learning.and Weeconomically provide integrated, andengaged responsible engagement with real-world challenges. We support positive organizational outcomes and regional engagement with real-world challenges. support positive organizational outcomeswith andcommunity regional and involving real-world challenges, conductWe practice-relevant research and collaborate development through practice-based research and collaboration with community partners. development through practice-based research and collaboration with community partners. regional partners.


ETHNIC BREAKDOWN BREAKDOWN ETHNIC African American American African Asian American Asian American Latino Latino Native American American Native Other/Decline Other/Decline Pacificc Islander Islander Pacifi Two or More Races Two or More Races White White

Undergraduate Undergraduate

Graduate Graduate



Women Women Men Men

B.A. B.A.

M.B.A. M.B.A.

California State State University, University, Monterey Monterey Bay Bay •• Joel Joel and and Dena Dena Gambord Gambord Business Business and and Information Information Technology Technology Building, Building, 100 100 Campus Campus Center, Center, Seaside, Seaside, CA CA 93955 93955 California 2 |COB Annual Report 2016-17 Phone: 831-582-4381 • Fax: 831-582-4379 • Phone: 831-582-4381 • Fax: 831-582-4379 •



elcome to the inaugural Annual Report of the CSUMB College of Business (COB). I am delighted to share the many accomplishments of the COB over the 2016-2017 academic year. It has been a year of continuing to strengthen our redefined academic mission of promoting the success of our ethnically diverse student body by facilitating engaged learning involving real-world challenges, conducting practice-based research and collaborating with community and regional partners inspired by the practice of Responsible Business (People, Ethics, Equity, Planet and Profit).

A transformational achievement of the academic year was the approval of our Initial Eligibility Application by the prestigious Association to Advance Collegiate Schools of Business (AACSB). AACSB is the international accrediting body for schools and colleges of business. Application approval launches us into the 5 year process of obtaining the accreditation possessed by only 5% of business schools worldwide. The COB has moved forward significantly through the integration of responsible business and global perspectives in all its programs; by continuing to revise its undergraduate and graduate business programs in line with its redefined mission; by the outstanding research performance of its faculty in publishing in top-ranked peer-reviewed journals; and through its exemplary student and community focused events and programs such as Greater Vision, the Ethics and Responsible Business Forum, the Sustainable Hospitality Development Symposium and the many programs of the Institute of Innovation and Economic Development (iiED) such as Startup Hackathon, Startup Weekend and Startup Challenge. I invite you to join us in reviewing and celebrating the successes of our students, faculty, donors and community members by reading this report. Shyam Kamath, Ph.D. Dean


4 Innovation 6 Responsibility

Sustainable Hospitality Development Symposium

A Taste of Italy – Summer Study in Urbino

Students experience responsible business in the Italian context

8 Impact

Institutes; Junior Achievement; Startup Challenge Greater Vision; Ethics Forum

12 2016-17 Year In Review

14 Inside The College of Business

Degree Programs; Faculty Publications

16 Student Success

Student Clubs; ACCESS Programs; Outstanding Graduates & Alumni

20 Community Partners

Leadership Awards; Balestreri Family’s Commitment; Advisory Boards

Credits Editor: Callie Chastain

Creative Director: Jennifer Andrew

COB Annual Report 2016-17 | 3



Teresa Matsui, President of Matsui Nursery, on leveraging public-private partnerships

Costa Rican President, Luis Guillermo Solis Rivera, delivers welcome address

L to R: José María Figures Olsen, former President of Costa Rica, Chairman of Carbon 21 and the Global Fairness Initiative;Tammy Blount, President & CEO, Monterey County Convention & Visitors Bureau; Alberto López, General Manager, Costa Rica Tourism Board

Ted Balestreri, Chairman & CEO of the Cannery Row Company in Monterey L to R: Julia Packard, Monterey Bay Aquarium Executive Director; US Congressman Jimmy Panetta; Allison Gosselin, Director of Engineering and Sustainability at Aramark


onterey Bay and Costa Rica – a partnership 3,000 miles apart with a common bond as world-renowned travel destinations committed to sustainability. While Monterey County has been at the forefront of sustainable practices and initiatives, community leaders want to take the region to another level and join Costa Rica as world leader in sustainability.

4 |COB Annual Report 2016-17

On February 23rd, visionaries, public officials, public policy experts, hospitality and tourism professionals, developers and contractors, some of whom are pictured here, gathered for the first ever Sustainable Hospitality Development Symposium, hosted by the Sustainable Hospitality Management program in the College of Business at California State University, Monterey Bay (CSUMB). The event was held at the InterContinental – The Clement Monterey.


Eduardo M. Ochoa, President ​of Cal State University, Monterey Bay

Plans are underway to continue the sustainable hospitality development conversation with leaders in Costa Rica. Dean Shyam Kamath says the hope is to bring a group of community and business leaders from Monterey County to Costa Rica to host a symposium there to brainstorm and further discuss opportunities in eco-tourism and sustainable hospitality.

Anna Caballero, California State Assembly Member

This innovative, one day symposium brought together leaders from California and Costa Rica to discuss opportunities and ideas on the topic of sustainability in the Monterey Bay region. Hospitality, tourism, education and political stakeholders and decision makers came together to delve into this increasingly important topic, for both our region and across the globe.

Shyam Kamath, CSUMB College of Business Dean

The goal is to shape the future of the Monterey Bay region as the leading sustainable hospitality, eco-tourism and eco-recreation region in the country.

Highlights of the day included a keynote address from former Costa Rican president, José María Figueres Olsen, detailing the successful sustainability initiatives in his country, and Aramark’s Director of Sustainability and Engineering, Allison Gosselin. Together, we explored how to leverage the Costa Rican and local experience in framing a sustainability culture and fostering opportunities for the sustainable development of the hospitality industry and ecotourism in the Monterey Bay region.

– Shyam Kamath, Dean of the College of Business at California State University, Monterey Bay

Dr. John Avella, Director of the Sustainable Hospitality Program in CSUMB’s College of Business, leads panel discussion

COB Annual Report 2016-17 | 5


A TASTE OF ITALY Summer Study in Urbino


ollowing the Spring 2017 semester, a group of 15 students traveled to Italy with Associate Professor, Dr. Dante Di Gregorio, for a two week study abroad experience. The College of Business created the program in partnership with the University of Urbino Carlo Bo, a leading Italian university founded in 1506.

Preparatory class sessions held on campus introduced students to business in the context of Italy. Students learned about the Italian business environment, studied cases of Italian firms, as well as

Above (L to R): Giuliana Santarelli, founder of RossoFuoco, demonstrates the art of pizzamaking as Professor Dante Di Gregorio and student Hila Safaei look on. Right: CSUMB students, Sophia Saw (left), Lisa Nguyen (center), and Salvador OrnelasReynoso (far right), along with University of Urbino students, enjoy the view overlooking the Palazzo Ducale.

6 |COB Annual Report 2016-17

foreign firms operating in Italy, and completed research projects to prepare for the trip. After a brief stay in Rome, students traveled to Urbino to attend sessions with university faculty and guest speakers, as well as to visit companies in the region of Le Marche. Among the sites visited were the Hotel Mamiani, a hotel that utilizes aggressive social marketing to create a competitive advantage; RossoFuoco, a pizza oven start-up that grew out of a metal fabrication business; Valmex, a leading producer of energy efficient products including heat exchangers; Pascucci Caffè, a rapidly growing coffee brand; and Guerrieri, a family-owned winery and food producer. (Photo Left: CSUMB student, Salvador Ornelas-Reynoso, with University of Urbino program coordinator Nicola Aulitano)


Alberto Guerrieri shows his family vineyards to CSUMB students and University of Urbino professor, Pete Cullen.


ithin the magical setting of the picturesque Italian countryside, students absorbed the rich culture along with informative presentations by local faculty, business owners, and industry association representatives. Combined with behind-the-scenes tours of production facilities, students gained valuable insights into Italian agribusiness. Professor Di Gregorio observed, “Students were able to witness how responsible business plays out in the Italian context. For instance, we visited a winery that produces other food products primarily so that it can keep its workers employed yearround.” Businesses the group visited are deeply rooted in the region of Le Marche, and seek to contribute to their region’s economic vitality. Many of the businesses also incorporate cultural resources into their core business models in ways that preserve and renew those resources. Students’ experiences defied simple stereotypes of Italy and Europe, including meeting a female entrepreneur who is bringing a new product to

market, as well as observing deep-rooted family firms that are leading their sectors in innovation. Urbino serves as an excellent venue for CSUMB students to gain international experience. According to Di Gregorio, “The region faces many of the same issues that we see in the Monterey Bay, such as increased international competition and opportunities to leverage valuable cultural resources. Hopefully the students can leverage their observations from Italy to become more effective managers and entrepreneurs, and to contribute to their home communities.” Most importantly, students were able to interact with University of Urbino students, who were gracious hosts, joining the group for several sessions and site visits. Professor Di Gregorio expressed appreciation to his group’s hosts, saying, “The success of the program would not have been possible without the efforts of our dedicated partners at the University of Urbino, including Professor Pete Cullen and Program Coordinator Nicola Aulitano.”

COB Annual Report 2016-17 | 7


College of Business


2009 - 2017

make an impact

The INSTITUTE FOR INNOVATION AND ECONOMIC DEVELOPMENT (iiED) is a leading center for economic research & development and entrepreneurship training on the Central Coast (Monterey, Santa Cruz, and San Benito counties). Executive Director Brad Barbeau, Founding Director Eric Tao, and Program Manager MaryJo Zenk collaborate with sponsors and partners, from both the public and private sectors, to provide a powerful resource for entrepreneurs and startup companies in the region. iiED’s mission is to develop and grow a business network of volunteer mentors and judges to assist with iiED’s efforts through one-on-one interaction, annual events, and monthly meetups. Events include the Startup Monterey Bay series, TIDE@CSUMB youth summer camps, Innovation Salons/Entrepreneurship Forums, and Junior Achievement “Be Entrepreneurial” program. Find out more at



high 2009 quality consulting, support for innovation, access to – 2016 CLIENT SERVICE 2009 – 2016 CLIENT SERVICE CLIENT SERVICE We assist Monterey and San Benito County entrepreneurs and small businessinformation, owners with high and qualityother education, tools necessary to build successful We assist Monterey San County and business owners high WePERFORMANCE assist Monterey and San Benito Benito County entrepreneurs and small small business owners with with high quality quality education, consulting, support forand innovation and the toolsentrepreneurs necessary to build successful, sustainable businesses thateducation, positively HIGHLIGHTS CLIENT SERVICE sustainable businesses.


consulting, support for and the necessary to successful, sustainable businesses that positively consulting, support for innovation and the tools tools necessary to build build successful, sustainable businesses that positively support our economy. Allinnovation business counseling is sponsored (no cost tosmall the business) and confidential, our no or lowenito County entrepreneurs andSsmall owners with highSAN quality education, We business assist Monterey and San Benito County entrepreneurs and business owners with high and quality education, ERVING MONTEREY AND BENITO COUNTIES support our All business counseling is sponsored (no cost to the and and our no support our economy. economy. All business counseling is sponsored (noto cost to successful, the business) business) and confidential, confidential, andthat ourpositively no or or lowlowon and the tools necessary to seminars build successful, businesses that positively cost and sustainable webinars help businesses start, grow and thrive. 2009 –innovation 2016 consulting, support for and the tools necessary build sustainable businesses ess counseling is sponsored (no cost to the business) and confidential, and our no or lowcost and webinars help businesses start, and cost seminars seminars andeconomy. webinarsAll help businesses start, grow grow and thrive. thrive. support our business counseling is sponsored (no cost to the business) and confidential, and our no or lowp businesses start, grow and thrive.

The Center’s Associate Director, Cynthia Merzon,

Business Capital Raised $27,250,265 Client Service Statistics cost seminars and webinars help businesses start, grow andTotal thrive. draws upon over thirty years of successful business Total Capital Raised $27,250,265 Total Business Business Capital Raised $27,250,265 Client Statistics Client Service Service Statistics Total Business Capitalowners Raised with high quality $27,250,265 nd San Benito County entrepreneurs and small business education, Cumulative Clients Advised 1,337 innovation and 1,337 the tools necessary to build successful, sustainable businesses that positively Client Equity and Debt Financing Total Business Capital Raised $27,250,265 Cumulative Clients Advised 1,337 Cumulative Clients Advised 1,337 Client Service Statistics management and consulting for Fortune 500 companies, Client Hours Equity and Debt Financing Cumulative Advising Delivered 7,809

Client Client Equity Equity and and Debt Debt Financing Financing 2009 - 2016 public and private businesses. Ms. Merzon Clientagencies, Equity Debt Financing 2009 2016 2009 --and 2016 leads a team of advisors who work with entrepreneurs 2009 - 2016 and business owners to launch and grow their businesses. $9,504,083

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Professor Brad Barbeau (top row, 4th from left) and Dean Shyam Kamath (front, center) pose with Junior Achievement participants

CULTIVATING THE NEXT GENERATION OF ENTREPRENEURS The JA “Be Entrepreneurial” program offers a unique opportunity for local high school students to develop entrepreneurial skills. With the help of forty College of Business students, who serve as volunteer coaches, high schoolers at five local schools learned how to develop an

idea for a product, create a business plan, and present it to a panel of judges. Out of the 300 high school students who participated, thirty-eight were selected to compete in the JA Business Competition held at CSUMB on April 27, 2017. The program owes its success to the ongoing support of Bettye Saxon, Regional Manager of AT&T and CSUMB Foundation Board Director, and funding provided by AT&T.

STARTUP CHALLENGE COMPETITION HONES ENTREPRENEURIAL SKILLS NINETY-ONE entrepreneurs from the Monterey Bay region applied for the 2017 Startup Challenge in three divisions: 1) Venture - businesses intended to grow into large enterprises, 2) Main Street - small businesses, and 3) Student - high school, undergraduate, and graduate school students. After applicants presented their ideas to a panel of judges on April 8th, twenty-four finalists were selected to expand their business idea and prepare a 10-minute presentation to judges on May 12th. The top three finalists from the Venture and Main Street categories competed in the Otter Tank, similar to the popular “Shark Tank” T.V. series. Aether, the Venture Division Winner, won the $20,000 cash prize plus $10,000 in legal and other business services. The company was created by Pavle Jeremic, Chase Armer, and Hannah Meyers (pictured right), with the goal of lowering manufacturing costs while accelerating pharmaceutical development by utilizing their Organism Design Software.

Other winners: The Lab Pros - Main Street Division, $10,000 cash prize; Cruz Foam - Student Division, $1,500 cash prize; Archer Components and IonDX - Venture Division Runners-up; Credo Studio and Ohana Shave Ice Main Street Division Runners-up.


GreaterVision2016 The Future of Labor: The Impact of Technology on Employment and Community Life in the Salinas Valley


gricultural production in the Salinas Valley and its environs directly added 11,374 jobs in the last four years, reaching a direct farm employment figure of 53,702 in Monterey County. This impressive growth in employment (and corresponding output) is positioning the Salinas Valley at the forefront of high-tech agriculture in the U.S. Greater Vision 2016 focused on the impact of technology and the practical issues and dilemmas that the Salinas Valley and the Monterey Bay region face as precision agriculture, robotics, and the Internet of Things (IOT) increasingly become ubiquitous.

GreaterVision2016 610GreaterVision2016 2noisiVGreaterVis retaerG (L to R) Cesar Lara, Michael Christensen, Julien Laffont, and Eduardo Ochoa

Panelists included Salinas City Manager Ray Corpuz, RAMCO Enterprises General Manager Julio Sanchez, The discussion centered on the many forms of artificial Monterey Bay Central Labor Council Executive Director intelligence (AI) being integrated into Salinas Valley Cesar Lara, Driscoll’s Director of Forecasting Michael The Future ofnthe Labor: ochallenges ygoThe loThe nhFuture cthe Impact eTfuture fo tof ca of Labor: pTechnology mI eand hThe TThe :roFuture Impact baon L foof eof rLabor: uTechnology tuF Business ehThe T Imp o agriculture industry, and facing Christensen, Naio Technologies International of agricultural labor. Julien Employment yelland aV saCommunity niEmployment laS eht ni Life efiLDeveloper and in ytin the uCommunity m Salinas Employment mLaffont. oC dValley naLife tneand in mythe oCommunit lpSalinas mE V

Keynote speakers A.G. Kawamura

of OC Produce and former California Secretary of Agriculture

Brian Antle

of Tanimura and Antle

The panel addressed how developments in precision agriculture, software, robotics, bio-engineering, and IOT will impact employment. Will farmers and agricultural workers in the Salinas Valley face the prospect of permanent elimination from the economic process? Managing the negative effects on the workforce, while reaping the benefits of technological advances, will require ongoing collaboration with all stakeholders. The Grower Shipper Association Foundation and the College of Business at CSUMB partnered to present this public event to foster an informed dialogue among students, faculty, community members, and policy makers on critical and transformational issues in the region.

moderator John C. “Bud” Colligan

Co-Chair, Monterey Bay Economic Partnership and CEO of South Swell Ventures

10 |COB Annual Report 2016-17



15th Annual


Freedom vs. Privacy

Has Big Brother gone too far? A debate about the erosion of digital privacy.

This year’s Forum provoked deep discussion and reflection on the ethics of digital privacy. After closing arguments were heard, moderator Bud Colligan asked audience members for their assessment. A clear majority concluded that privacy laws should extend into the digital realm and that individuals’ digital rights should remain protected. For more information, please visit ethics-and-responsible-business-forum.


(L to R) Moderator: Bud Colligan Panelists: Eric Goldman, Mridula Mascarenhas, Kaliya Young, Joseph DeLuca, and Nate Cardozo

his year’s Forum asked: Should government have access to our digital information, or should our digital and personal privacy be protected? Leading experts came together to present a debatestyle discussion with questions posed by panelists, as well as the audience.


In one example, participants debated over enacting new laws requiring technology providers to give Lee Tien government investigators access to criminal suspects’ Senior Staff Attorney and digital information, or if such measures are unnecessary, Adams Chair for Internet unconstitutional, and present broader security risks. Rights, Electronic Frontier While modern digital technology provides immense benefits in terms of information, livelihoods, and productivity, it also provides the tools and opportunity to be under constant digital surveillance.


David Brin


Scientist, inventor, & New York Times bestselling author

The College of Business, the College of Science, and the College of Arts, Humanities, and Social Sciences at CSUMB collaborate to produce this annual event in an effort to provide an outstanding inter-disciplinary moral education.

COB Annual Report 2016-17 | 11



The Business Club hosted a “Welcome Back Lunch” in September, where students and faculty kicked off the school year getting to know each other.

Career Gateway hosted several recruiting events, including the Hayashi & Wayland Accounting Mixer, giving students the opportunity to speak with recruiters and human resource professionals. (pg 17)


The Business Advisory Council presented their findings on the MBA Program.

Greater Vision 2016 was held on October 26th. President Ochoa joined speakers A.G. Kawamura, Brian Antle, and a panel of industry experts to discuss Labor in Agriculture and the Role of Technology. (pg 10) iiED’s 2016 Startup Hackathon: 70 Students formed teams to design computer games focused on solving community issues. (More iiED events on pg 8-9) > photo credit: Jan Janes Media

18 student groups presented at the Fall 2016 Capstone Festival. The 10th annual Business Showcase, held on April 25, 2017, honored Outstanding Seniors & Alumni and Business & Community Leaders. (pg 18-20) 12 |COB Annual Report 2016-17

YEAR IN REVIEW The Sustainable Hospitality Development Symposium was hosted on February 23rd by the Sustainable Hospitality Management program.


At this year’s Ethics & Responsible Business Forum: “Freedom v. Privacy”, David Brin and Lee Tien debated the erosion of digital privacy and if “Big Brother” has gone too far. (pg 11)

(pg 4-5)

AACSB Initial Eligibility Application was accepted in March 2017. This begins the five year process to gain AACSB accreditation, which will place the College of Business among the top 5% of business schools worldwide.

(pg 2, Dean’s Message)

The Diamond Key Professional Development Program, led by lecturer Susan Szaasz, awarded 806 keys to students for participating in workshops and events designed to enrich their professional skill set.

(pg 17)

27 student groups presented at the Spring 2017 Capstone 2016/17 Graduates:

20 Business Minors 235 Business Administration 13 Sustainable Hospitality Management 75 Master of Business Administration COB Annual Report 2016-17 | 13



Bachelor of Science in Business Administration


he BSBA prepares students for careers in business, social enterprise, and government sectors where management, ethics, technology, critical thinking, and communication skills are essential. The program provides students with business knowledge and competence, combined with global awareness, and responsible business principles.

@ 2015 David Wakely Photography

Originally launched in 1995, the BSBA offers six concentrations: Accounting, Agribusiness, Entrepreneurship, Information Systems, Management & International Business, and Marketing. Under the leadership of Dr. Marylou Shockley, Professor of Management & International Business and Department Chair, the BSBA is the largest undergraduate major in the University, with 235 students graduating in the 2016-17 academic year.

Dr. Maylou Shockley Business Department Chair 14 |COB Annual Report 2016-17


Bachelor of Science in Sustainable Hospitality Management


he first hospitality management degree program with a focus on sustainability, this unique major provides students with a broad foundation in hospitality management, leadership, operations, and marketing integrated with “sustainability plus” (People, Ethics, Equity, Planet, and Profit). Launched in Fall 2015, the program currently offers two concentrations: Sustainable Hotel, Resort, and Event Management, and Sustainable Ecotourism Management.


Master of Business Administration


he MBA program is designed to prepare fully employed professionals for management and advanced professional positions. Classes are delivered in an online format, employing virtual classrooms. Students complete back-to-back class modules with the option to attend the CSUMB Commencement and Hooding Ceremonies on campus. To successfully complete the MBA program, students complete 48 units of graduate work in 12 courses, usually within 24 months.

Since joining the College of Business in 2012, Executive Director Dr. John Avella has overseen the growth of the BSSHM program. This year’s total enrollment was 55 with 23 degrees awarded since its inception.

Dr. Murray Millson has been the MBA Director since 2010, guiding the program through a review and extensive redesign in 2015-16. From it’s launch in 2009, enrollment has grown by over 100% and 75 MBA degrees were awarded in the 2016-17 academic year.

Dr. John Avella SHM Executive Director

Dr. Murray Millson MBA Director


Atzori, R. (2016). Measuring Generation Y consumers’ perceptions of green practices at Starbucks: An IPA analysis. Journal of Foodservice Business Research.

Dr. Chi-Chun Chou Chou, C., Chou, K., & Chi, Y. (2017). Using ontological techniques to model accounting knowledge. Journal of e-Business, 19(1), 51-82.

Nien, K. T., Chin, C. L., Chou, C., & Wang, W. A. (2016). The vertical information transfer of conference calls along the supply chain: an example from the semiconductor industry in Taiwan. NTU Management Review, 26(3), 1-34.

DiGregorio, D. (2017). Place-based business models for resilient local economies: Cases from Italian slow food, agritourism and the albergo diffuso. Journal of Enterprising Communities, 11(1), 113-128.

Dr. Gary P. Schneider

Dr. Heiko Wieland

Thomas E. Jones

Borthick, A. F., Schneider, G. P., & Viscelli, T. R. (2017). Analyzing Data for Decision Making: Integrating Spreadsheet Modeling and Database Querying. Issues in Accounting Education.

Wieland, H., Hartmann, N. N., & Vargo, S. L. (2017). Business models as service strategy. Journal of the Academy of Marketing Science.

Jones, T.E. (2016). Doers: The Vital Few Who Get Things Done. Pacific Grove, CA: Worx Publishing.


Dr. Scott Fausti Mogren, C., Rand, T., Fausti, S. W., & Lundgren, J. (2016). The Effects of Crop Intensification on the Diversity of Native Pollinator Communities. Environmental Entomology.

Dr. Dante DiGregorio

Borthick, A. F. & Schneider, G. P. (2016). Detecting Errors in and Making Inferences from Business Process Representations. Journal of Emerging Technologies in Accounting, 13(2), 185-194.

@ 2015 David Wakely Photography

Dr. Roberta Atzori

College of Business faculty members are active scholars. In addition to the journal and book publications listed here, faculty have had numerous book chapters published and have presented a total of 13 papers at U.S. and international conferences.

COB Annual Report 2016-17 | 15



T Mike Briley - Hayashi Wayland

he BUSINESS OUTLOOK FORUM, on May 8, 2017, was a cooperative effort by four student-run business organizations on campus: the Accounting Society, Business Club, Alpha Kappa Psi Business Fraternity, and the newly established Agribusiness Club. The event featured three local business community leaders (pictured left) as panelists, including Mike Briley, Managing Partner at Hayashi Wayland, Nicole Flewell, Director of Sustainability at Taylor Farms, and Lori Koster, CEO of Mann Packing.

Nicole Flewell - Taylor Farms

The discussion focused on the outlook for businesses on the Central Coast. Topics included technology, agriculture, accounting, current events, and more. The Forum provided a networking opportunity for the College of Business student body to meet industry professionals, explore career options, and

Lori Koster - Mann Packing

16 |COB Annual Report 2016-17

make connections that may help open doors in the future. Students organizers gained hands-on experience in event management, as they held meetings, assigned tasks, confirmed speakers, navigated the process of reserving a venue, arranged for catering, and organized promotional materials and activities. It was a great opportunity for students to apply what they are learning on how to collaborate, network, and perform project management tasks. In addition to events like the Business Outlook Forum, each club has something unique to offer at its own individually organized meetings and events. To find out more information or get involved with College of Business clubs, visit



Accelerated Career Exploration and Student Success

DIAMOND KEY PROFESSIONAL DEVELOPMENT PROGRAM nder the direction of College of Business Lecturer Susan Szasz, this program has grown rapidly since 2015, offering up to 8 workshops each term. Business leaders from the community and College of Business faculty deliver high impact presentations on topics such as business etiquette, negotiating skills, personal finance, sales skills, professional writing, career search fundamentals, technology essentials, and emotional intelligence. Students earn “keys” for attending workshops, with the potential to receive a certificate of achievement, along with a cord to be worn at graduation. The experiences and skills gained become valuable assets in helping students launch themselves on the path to a successful and satisfying career. The program has organized over 25 events in the last three years with over 2000 keys earned.

U Susan Szasz Diamond Key Program Director

COLLEGE OF BUSINESS INTERNSHIP EXCELLENCE PROGRAM (COBIEP) ince 2014, ninety-three students have been placed in internships, the majority of which are paid. Program Coordinator Suzanne Kroeze and her team provide students with guidance in resume writing and interview preparation. They also work with employers to develop internship Suzanne Kroeze opportunities. Hila Safaei (BSBA 2017) found an COBIEP Coordinator internship at Credit Consulting Services (CCS) through COBIEP which has helped launch her career. The company’s CEO, Rodney Meeks, claimed, “Hila is my best CSUMB hire to date and has agreed to accept a full time position in sales after graduation.” As of Internship Excellence Program Team May 2017, thirty-three active internships were in place with companies such as Hayashi Wayland, Seminole Financial Consultants, Ward Accountancy, Management Analytics, Monterey Drone, Language Line Solutions, Ocean Mist Farms, Mazda Raceway, City of Marina, and KPMG.


CAREER GATEWAY PROGRAM rogram Coordinator Martha Kostas works with firms and organizations to offer events which help students explore career opportunities and connect with potential employers. This year’s program included: an open house and job-shadowing event hosted by shipping logistics industry leader C.H. Robinson, a recruiting event hosted by LanguageLine Solutions, a “Careers In Management” workshop presented by COB faculty, the Information Systems Concetration Social, the International Business Concentration Social, the Hyashi & Wayland Accounting Mixer, and the Accounting Professional Networking Conference.


COB Annual Report 2016-17 | 17



Jose Garcia – MBA

Stephanie Riviello – BSBA



Born in Mexico, Jose moved to California at the age of two and currently resides in Greenfield.

Stephanie was born and raised in Santa Cruz, California. After working in the hospitality industry, she returned to college to pursue a career in accounting.

OSE GARCIA earned his undergraduate degree with the Magna Cum Laude distinction from California State University Monterey Bay’s Humanities and Communications program in 2011.

Today, he serves as a High School Equivalency (HSE) Instructor at the One-Stop Career Center in King City, helping adult students obtain their HSE certificates. He also serves as an Adult Diploma and ESL Instructor for Soledad Adult School, teaching English to adult learners and developing a unit recovery program for high school dropouts. Jose’s passion for teaching and the betterment of his community extends from the wonderful role models he encountered both in his academic career at CSUMB and throughout his life. He graduated with the highest GPA in the MBA program.

TEPHANIE RIVIELLO graduated from CSUMB in December 2016 with a Bachelor of Science in Business Administration with a concentration in accounting.

Throughout her time at CSUMB, Stephanie served on the board of CSUMB’s Accounting Society, while working in the hospitality industry, and as an intern at Hayashi Wayland. In January 2017, after graduation, Stephanie accepted a full-time position with Hayashi Wayland as an accountant. She is currently pursuing her CPA license and hopes to return to graduate school to earn a Master of Science degree in Taxation.

18 |COB Annual Report 2016-17

Kelly Wright – BSSHM


ELLY WRIGHT graduated Cum Laude in May 2017 with a Bachelor of Science in Sustainable Hospitality Management. Kelly grew up in Livermore, CA, where she was active in Girl Scouts, 4H, and FFA. She raised dogs, horses, pigs, sheep, chickens, and rabbits. While in 4-H, she served as 4H camp counselor and logged countless hours of community service. In eighth grade, Kelly attended the National Young Leaders State Conference, where she developed essential leadership skills at a young age. Throughout her time at CSUMB, Kelly was inducted as a member to the National Society of Leadership and Success at the presidential level, made the Dean’s List five times, volunteered for events such as Gourmet Fest and the Sea Otter Classic, and worked a full-time front desk position with The Inn at Spanish Bay. Kelly is passionate about hospitality and is looking forward to starting her career.


ALUMNI SPOTLIGHT She faced a number of challenges, but with hard work and determination, she was able to graduate at the top of her class with the Summa Cum Laude distinction. As a result of the education received at CSUMB, she secured an internship at the Naval Postgraduate (L to R) Shyam Kamath, Bardomina Lopez, Bonnie Irwin, and Eduardo Ochoa School and, after graduation, was offered a full-time position.


ARDOMINA LOPEZ received recognition as the College of Business Distinguished Alumni at this year’s Business Showcase on April 25, 2017. Bardomina was born and raised in East Salinas as a daughter of immigrant parents. During her time at California State University Monterey Bay (CSUMB), she studied Business Administration with a concentration in Information Technology/E-commerce, with a minor in Communications Design.

Bardomina believes in the importance of not leaving anyone behind, which is why she is active in her community, and why she prides herself in continuing to connect and collaborate with CSUMB. As an Alumni Board member and an Alumni Director for the Foundation, she continues to volunteer her time in hopes of motivating others to go above and beyond to secure their education. Her goal is to live out the Alumni Motto of “Continuing the Vision, Giving Back, and Staying Connected.”



he COB ALUMNI CHAPTER was launched in Fall 2016. With great energy and enthusiasm, the founding board members (Phyllis Grillo, Wyatt Meiggs, Dan Overgaard, Libby Padilla, Eric Johnson, Israwl Nery, Kelly Swensen-Ellis, and Chris Illig) were able to get membership up to eighty-seven in the first year. The COB Chapter focuses on networking, career and educational opportunities, volunteer activities, interaction with current students and support of their initiatives or programs, recognition of alumni achievements, and support of various awards and scholarships. The Chapter strives to engage its membership with mixers, monthly communications, and opportunities to engage with other alumni and the College of Business.

COBAC board members with inaugural Distinguished Alumni Bardomina Lopez (L to R) Wyatt Meiggs, Bardomina Lopez, Phyllis Grillo, and Kelly Swensen-Ellis

In its inaugural year, the Chapter hosted a spring mixer, established the Distinguished Alumni Award, and kept members up to date with the monthly College of Business Alumni Chapter Need to Know newsletter.

COB Annual Report 2016-17 | 19


BUSINESS LEADERSHIP AWARD Business Leadership Award recipients are recognized for exemplary leadership, as well as having a record of innovations and achievements in their field. They have demonstrated their commitment to responsible business practices in alignment with the College of Business mission and values, with an interest in partnering with the College of Business through organizational initiatives, service on various campus-based committees, and provision of funding. This year’s award was presented to GARY TANIMURA, Vice President of Production for Tanimura & Antle. Mr. Tanimura’s family has been in the agriculture industry in the Salinas Valley for the past 95 years. (L to R) Shyam Kamath, Gary Tanimura, Bonnie Irwin, and Eduardo Ochoa

COMMUNITY LEADERSHIP AWARD Community Leadership Award recipients are recognized for upholding the values of the College of Business (Excellence, Passion, Collaboration, Integrity, Responsibility, and Innovation). They demonstrate commitment to their communities by identifying needs and developing innovative ways to address concerns and challenges in collaboration with business and government leaders. They focus on projects that balance integrity and fincancial stability with concern for personal, social, and community needs (people), ethical behavior (ethics), concern for issues of equity, and environmental stewardship (planet). This year’s award was presented to JULIUS ROBINSON, Managing Director of MUFG Union Bank and head of Corporate Social Responsibility.

(L to R) Shyam Kamath, Julius Robinson, Bonnie Irwin, and Eduardo Ochoa


The College of Business would like to acknowledge our generous donors for their financial contributions which have had an enormous impact on our students, programs, professional development, pedagogy, and technology. Your support provides the necessary resources that fuel our success. We also owe a deep debt of gratitude to the many volunteers who have graciously contributed their time and talent to mentoring, consulting, presenting, and participating in activities and events.

THANK YOU! 20 |COB Annual Report 2016-17

COMMUNITY PARTNERS|ENGAGEMENT be educated, not to work. CSUMB is training students the way they need to be trained, to be productive and make a difference.” Hospitality, he says, might be the fastestgrowing industry in the world and in very progressive ways – Airbnb is the largest hotel chain in the world, and it doesn’t own a single hotel room. It took a long time to bring hospitality into higher education, he says, but he has found a dynamic environment in CSUMB’s growing hospitality program, located in a hotbed of hospitality on the Peninsula. Ted and Velma Balestreri have donated to CSUMB’s Sustainable Hospitality Program with an endowed scholarship, and have given their name to the Sustainable Hospitality Director’s Office in the Joel and Dena Gambord Business and Information Technology Building. “I understand this university believes in being a Steward of Place,” he says. “I like that. It means do what’s best for the community. There are three main prongs to this place, among others – hospitality,agriculture and education. We cater to these areas, and they serve us well.” Balestreri believes in creating community through contribution. He gives generously to this community, with a commitment to those who wouldn’t have a chance to go to school—to move forward—without support.

... to Sustainable Hospitality Management


ED BALESTRERI was born in Brooklyn, but the Carmel High School graduate, who grew up to become Chairman and CEO of the Cannery Row Company, has appreciated the reaches of Monterey County for as long as he can remember. “In the most beautiful place on the planet, where land meets water, where the Carmel Mission, the Monterey Bay, Carmel-by-the-Sea and Cannery Row attract visitors, one of the other great wonders of the area,” says Balestreri, “is a progressive university known as CSU Monterey Bay.” Balestreri firmly believes one should never let school get in the way of an education. Actually, he means to make the most of the privilege and, rather than leaving the lessons in the classroom, take them out into the community, make something of them, and apply them to do good work. He has witnessed this through CSU Monterey Bay (CSUMB). “What I like about CSUMB,” he says, “is that students are not shackled by traditional learning. This university pioneers. It works with technology, and takes students out of the classroom and into the community, where they can move society forward.Most schools educate students to

“I appreciate art and music,” he says, “but no one ever died because they couldn’t go see a painting.” Balestreri believes in giving to those who need food, who need shelter, who need safety and security, and to those who can use education to cultivate their minds and pave a path to a productive life. “My father died when I was young,” he says. “When they read the will, I learned he left me in a great country, with a whole world in which to make a living. The point is, we need to help cultivate, not cripple, our youth. I’m the luckiest guy in the world because I was born in this country. Too many people look at what they can take instead of what they can contribute.” Education, he says, is the greatest resource we have to better ourselves and the world around us. But, it takes courage to go to college. “Courage is not fighting fear but overcoming it,” he says. “If you can do something a little outside your comfort level, you will get stronger. It’s like the story of the little boy who helped the butterfly break out of its cocoon. By not having to work its way out, it did not become strong enough to fly. You can get this at CSUMB; you can struggle and work hard, and build the strength and character to fly.” Written by Lisa Crawford Watson / Photo by Randy Tunnell Reprinted by permission from Foundation of CSUMB 2016 Annual Report.

COB Annual Report 2016-17 | 21


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22 |COB Annual Report 2016-17


2016 – 2017 Sustainable Hospitality Management Advisory Board Roberta Atzori Assistant Professor, Sustainable Hospitality Management

Molly Jansen Department Chair, Hospitality, Monterey Peninsula College

John Avella Executive Director, Sustainable Hospitality Management

Shyam Kamath Dean, College of Business

Theodore “Teddy” Balestreri II Vice President of Hospitality & Community Relations, Cannery Row Company

Steve McNally General Manager, Hyatt Regency Monterey Hotel & Spa

Tammy Blount President & CEO, Monterey County Convention and Visitors Bureau Rene Boskoff General Manager, Monterey Marriott

Melvyn Record Vice President of Marketing & Sales, Mazda Raceway Laguna Seca Frank Reynolds Director of Development, University Development, CSU Monterey Bay

Janine Chicourrat General Manager, Portola Hotel & Spa Gary Cursio President, Monterey Golf Management Group Jerry Diaz Certified Meeting Professional, Monterey Bay Venues & Events Beat Giger Director of Special Events / Corporate Chef, Pebble Beach Company Angel Gonzalez Associate Professor, Sustainable Hospitality Management Dina Hagens Director of Human Resources, Quail Lodge Golf Course Mairead Hennessy District Manager, Asilomar Conference Grounds

Michael Oprish General Manager & Chief Operating Officer, Corral de Tierra Country Club

David Rosenberg Vice President of Guest Experience, Monterey Bay Aquarium Brad Shupe General Manager, Poppy Hills Golf Course Bashar Sneeh Owner, Dametra Café, Mediterranean Restaurant & Porta Bella Kim Stemler Executive Director, Monterey Country Vintners & Growers Association Tony Tollner President, Downtown Dining John Turner General Manager, InterContinental The Clement Monterey

CONTACT US (831) 582-4232 @COB_CSUMB College of Business 100 Campus Center Seaside, CA 93955 COB Annual Report 2016-17 | 23

CSU Monterey Bay College of Business educates business-ready graduates to become responsible managers and entrepreneurs focusing on:


balancing value & profit


concern for personal, social and community needs


treating others with respect and dignity

Equity serving the underserved


environmental stewardship

2016-2017 COB Annual Report  

Overview of CSUMB College of Business highlights for the academic year.

2016-2017 COB Annual Report  

Overview of CSUMB College of Business highlights for the academic year.