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INNOVATIVE NEXTGEN FOUNDERS & CEOS LOS ANGELES MICHAEL & DANIEL BROUKHIM FABFITFUN

Outside the Box Fresh off their $80M raise, the Broukhim brothers share how a deep knowledge of their customers turned a lifestyle blog into a unicorn business By Anasia Obioha

Innovation - Broukhim

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If you’ve spent time on social media, chances are you’ve come across at least one famous face, such as Khloe Kardashian, Tori Spelling, or Lisa Rinna, feverishly unveiling an oversized box labeled “FabFitFun” and exclaiming over the products inside, like a child opening a gift on Christmas morning. Brothers Daniel and Michael Broukhim and former TV producer and journalist Katie 50

INNOVATION & TECHNOLOGY

Rosen Kitchens felt that excitement when they received swag bags at the VIP events they attended while running a digital media agency and online lifestyle blog called FabFitFun. Launched in 2010, it focused on health, beauty, fitness, and home products for the contemporary woman. “We took what we were learning from our readers at the time and the combination

of the swag bag concept and took the business in a new direction,” Daniel says. In 2012, they launched the FabFitFun box to their 130,000 readers that included more than $200 worth of full-sized products for beauty, fashion, fitness, and wellness. Now, in addition to receiving highly anticipated boxes four times per year, FabFitFun members have access to year-round perks like FabFitFun TV, a

Profile for CSQ Magazine

C-Suite Quarterly - New York  

Q1 2019 | Innovation & Technology

C-Suite Quarterly - New York  

Q1 2019 | Innovation & Technology

Profile for csuite