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Social Commerce - Adding Social Media Base to Ecommerce Be it any social issue or marketing an online store, social media plays a big role of bringing in an entire mass of people on the same podium. The most fascinating and intelligent application of social commerce is marketing online shopping stores and creating huge sales. The reason for this is that web stores now have a firm presence on social networks. Statistics suggest that there are 10 million small businesses registered on Facebook and 89% businesses advertise and market their business through social media. 2015 will be the year when revenues due to social commerce would reach a $30 billion mark. These impressive numbers suggest the success of social commerce, where these online stores avail social networks to create sales. It is one of the fastest growing platform for B2C (Business to Consumer) business model. Its features of online marketing can be leveraged for creating exceptional online advertising campaigns for alluring customers. Online business stores attract customers through their social media pages. Still in its infancy, this paradigm has given wings to many ecommerce stores by making them popular amongst customers. Online retailers find new ways of creating strategies to bring in peer-to-peer interactions, group shopping and purchases due to recommendations. In the future, social commerce would be one of the most popular method of shopping. It has yet not succeeded to bringing in retailers on board but there is nothing to get surprised if we find a nexus of retailers making huge sales through social networks. Let's just wait, watch and buy! So get your hands on social commerce and start attracting online social community to your ecommerce stores now! Social commerce is extremely influential in today's market and internet base. Sites that combine shopping and social networking have become so popular and influential in the lives of the public. Social commerce can be defined as the utilization of user assistance and communications to aid in the selling of products and services. In a much simpler explanation, social commerce is basically the combination of social media and social networking sites to assist those in the awareness of their choices and collection of information. An example of the combination is Pinterest, a site where friends can share their choices of food, clothing, exercise tips, dream weddings, decorations, and much more. It is an understatement to say that the number of people that act as influencers has grown exponentially. Each person relies on a friend or family member for their opinion and assurance on an item. The influence of an individual does vary based on their network. A person's network depends on its extensiveness, level of expertise, credibility, and intensification. All of these factors need to be taken into consideration when understanding social influence. But, in the long run each person looks to another for approval regarding their social commerce choice.

Social commerce involves so many solutions that it is difficult to target them all. But, the most obvious ones need to be targeted and analyzed. First and foremost, social shopping is a solution to social commerce. The idea of social shopping involves a few people or a group of people shopping online together. The group can generate opinions on their options, needs, and wants. The group buying experience makes it that much more enjoyable for those involved. For More Information Visit

Social commerce adding social media base to ecommerce  
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