College of Management
National Chung Hsing University
250, Kuo Kuang Rd., South Dist., Taichung 402, Taiwan R.O.C. Tel:04-22840808 Fax:04-22856233 Website:http://www.com.nchu.edu.tw E-mail:firstname.lastname@example.org
Dean's Message â€œAdvance to world-class College of Management with innovative thinking, active service, and integrated collaboration.â€? At present, the College includes 5 departments, 2 independent graduate institutes, and one EMBA. Recently, announced by one of the most influential college ranking publications, Global Views Monthly, the College placed in a ranking of 2013 Best Business Schools in Taiwan. We are publicly recognized for our excellence in all aspects. We offer a number of services and resource materials that continue to enhance the research and teaching abilities of faculty at the College. Our research activities not only continue to shape the studies for business and management, but also keenly tolaunch new research interests in Finance, Sports Management and Technology Management. For faculty members, on a regular basis, the College coordinates forums, like Elite Forum, for knowledge/idea exchange. For students, domesticentrepreneurs and are invited to student seminars to share their experiences and perspectives. We expect to provide students with authentic experiences that they can complement the theories theyâ€™ve learned in the classroom. Program of Innovation and Entrepreneuriship currently is under development at the College. We offer theoretical and practical knowledge, and hope to strengthen our engagement with real-world issues. To complete the courses, students will be requiring coming up with their own business plans and they will be evaluated by invited entrepreneurs and other industry practitioners. Since 2009, the College has applied to be accredited by Association to Advance Collegiate Schools of Business International (AACSB). In 2013, the College finalized BBA Core Course (10 courses), MBA Core Courses (6 courses), and PhD Core Courses (11 courses), and has developed assessment plan accordingly. Our curriculums incorporateinternational, perspectives and highlight specialized skills and technology. We also set up Cornerstone Center, which creates alliances between academia, industry, and government. Given to that energy, we emphasize case study emphasizes on case study method, and, given to the energy and variety we equip, we plan to develop a case study center in the near future. In the long run, the College of Management surely demonstrates its quality assurance after a series of continuous improvement during the accreditation progress. Dr. Bing-Huei Lin College of Management National Chung Hsing University
College History Formerly known as College of Social Sciences and Management, in August 2011 the College was reorganized and renamed into the College of Management. It consists of 5 departments and 2 independent graduate institutes, 1 EMBA and 3 research centers. Management has 77 full-time faculty members, including 38 professors, 25 associate professors, and 14 assistant professors. 99% have PhD degree – among them, 40% in the U.S. and 14% in the U.K. The remainders are from some of the first-tier universities in Taiwan. At present, the College has 2,032 students, including 1002 in undergraduate programs, 378 in master’s programs, 70 in doctoral programs, 343 in executive master’s programs and 239 in evening Program. The College has always invested in cutting-edge research and recruited outstanding personnel, and created curriculum with a global perspective and professional training. We expect to become one of Taiwan’s top-tier research institutes and world-class university.
Bing-Huei Lin Professor & Dean Ph.D., University of Manchester Specialized in: Financial Derivatives and Engineering, Financial Analysis and Corporate Valuation, Capital Markets and Investment Analysis
Shih-Kuo Yeh Professor & Associate Dean Ph.D., National Taiwan University Specialized in: Securities Investment, New Species Financial Der ivative Product, Financial Analysis, Management of Risks
Ming-Huei Chen Professor & Executive of International Affairs Ph.D., University of Manchester Specialized in: Creativity Management, Entrepreneurship, Creative Industry, Intellectual Capital Management
Luon-Chang Lin Professor & Executive of Undergraduate Programs Ph.D., National Chung Cheng University Specialized in: Information Security Management , Sporting Information Management, RFID Information System
Chin-Wen Wu Associate Professor & Executive Assistant Ph.D., University of Glasgow Specialized in: International Marketing Management, International Business Management, Strategic Management
Organization Structure Undergraduate Program
Curriculunm Design Committee
Faculty Evaluation Committee
Collegiate Affair Committee
Department of Marketing
Department of Business Administration
Undergraduate Program MBA Program PhD Program Undergraduate Program MBA Program
Department of Management Information
Graduate Institute of Technology Management Executive of International Affairs
Executive of Postgraduate Programs
Executive of Undergraduate Programs
Executive of Space and Facility Management * English Program
Department of Accounting
Department of Finance
Graduate Institute of Sports and Health Management Program of Innovation and Entrepreneuriship Executive Master Program of Business Administration Cornerstone Center for Academia-Industry Research Center for Industrial Development Research Center for Financial Risk Management Center for E-Commerce and Knowledge Economy
Undergraduate Program MBA Program MBA Program in Service MBA Program in Technology Management MBA Program in E-Commerce PhD Program MBA Program
* * *
The Goals of the College of Management For the impact of globalization on the future youth, our mission is to provide students with theoretical and practical studies. We seek to develop professional knowledge, and evoke critical thinking, effective communication and ethical behaviors. The College students are expected to be made managerial and business talent with global vision and professional skills. Scholarship—Enjoying discovery, learning, and innovation Passion—Embracing passion for research and teaching Responsibility—Promising social accountability and ethical behavior
Teamwork—Appreciating spirit of cooperation
Integrity—Inspiring conscience of honesty and morality Independence— Exerting independent and critical thinking
Learning Goals and Objectives BBA Programs Learning Goal Comprehensive Management Knowledge Global Awareness Business Ethics Teamwork Skills
Objectives 1.Independent Thinking 2.Professional Knowledge with Applications 3.Creativity 4.English Proficiency 5.Global Awareness 6.Business Ethics 7.Expression and Communication 8.Cooperation and Coordination
MBA Programs Learning Goal
Innovation and Leadership Independent Problem-Solving
4.Innovation 5.Leadership 6.Independent Problem-Solving
Ph.D. Programs Learning Goal
Developing Hypothesis and Empirical
3.Developing Hypothesis and
Exploring Theories and Innovating
The Goals of the College of Management Faculty’s Intellectual Outputs Faculty’s Intellectual Outputs
SCI journal papers
SSCI journal papers
TSSCI journal papers
＊：including unpublished papers
Cooperative Education Programs Total
Annual Total funding
National Science Councilnumber
Council of Agriculture
Minister of Educationnumber
Other Government number Departments funding number Organizations, private companies funding and tests
Under the goal of the College, being the key position of the regional academiaindustry center, the case numbers and the funding received from National Science Council and academia-industrial cooperation are growing over the years.
International Cooperation The College is actively searching for the oppor tunities of cooperating with international schools and industries so as to establish the alignment of academy and mechanism of exchanging among faculty. Furthermore, the College signs double degrees and exchange plans with international community, fortifying the exchange with universities in America , Europe and Asia, and increasing the studentsâ€™ opportunities to study abroad so as to engage different cultures and perspectives. Till August 2013, NCHU has established par tnership linkages with 178 universities around the world, including University of California at Davis, Cornell University, Columbia University, Purdue University, University of Washington, Karlsruhe University of Applied Sciences in Germany, University of Innsbruck in Austria, Vrije Universiteit Brussel in Belgium, University of Manchester in UK, Massey University in New Zealand, Waseda University in Japan, and Peking University in China, etc. Till August 2013, NCHU-CoM has established partnership with: Country
Emporia Business School, Emporia State University International Center for Studies in Creativity, Buffalo State University College of Business, University of Findlay Graduate School of Business Administration, Fordham University
Nottingham Business School, Nottingham Trent University School of Social Science, University of Southampton Manchester Business School, University of Manchester Manchester Science Park Ltd.
La Trobe University
Oslo School of Management
Universidad del Pacifico
Institute of Management Technology, Ghaziabad
The Faculty of Economics, Niigata University
MBA Center, Shanghai University School of Management and Economics, University of Electronic Science and Technology of China School of Economics, Southwestern University of Finance and Economics
Department of Finance Shuh-Chyi Doong, Department Chair Ph.D., Drexel University Specialized in: Financial Management, Investment Decisions, Financial Asset Price Behavior Analysis, International Financial Markets, Foreign Exchange Risk Faculty number: 14 (full-time) BBA Students: 240 / MBA Students: 60 / Ph.D. Students: 12
1. Financial Management The curriculum includes Financial Planning, Financial Management, Financing Decision, Investment Decision, Working Capital Management, Capital Structure, Financial Laws, Financial Market, Mergers and Acquisitions, nurturing professionals in financial management, familiar with the operation of companies, understand the financial market, and make financial strategy and decisions. 2. Business Evaluation The curriculum includes Investment Banking Management, Entrepreneurial Investment, Mergers and Acquisitions, Financial Analysis, Business Evaluation, Performance Evaluation and Value Management, nur turing professionals in investment banking and financial consultants related to business evaluation. 3. Investment and Risk Management The curriculum includes Efficient Por tfolios, Security Investment Analysis, Industrial Economics Analysis, Fund Operation and Management, Financial Risk Management, Venture Capital, Investment Evaluation and Decision-Making, and Financing Decision, educating professionals in security investment analysis and investment portfolio management. 4. Financial Engineering The curriculum includes Financial Risk Management, Financial Derivatives, Financial Innovation, Arbitrage, Asset Securitization, Mergers and Acquisitions, and Financing Project, nurturing professionals in financial engineering with the knowledge of financial innovation and risk management.
Department of Business Administration Jeng-Bau Lin, Department Chair Ph.D., University Of Georgia Specialized in: Economics, Financial Management, Investment, Futures and Options, Corporate Merger and Acquisition Faculty number: 14 (full-time) BBA Students: 235 / MBA Students: 64 / Ph.D. Students: 30
1. Human Resource Management and Organization The curriculum includes organizational theor y and management, human resource management, organizational behavior, human resource development, training and development, creativity management, and performance management, emphasizing both academic theories and practical training and nurturing professionals in organization and human resource management. 2. International Business and Strategic Management The curriculum includes strategic management, international business management, international business and strategic management, industry analysis and competition, competitive strategy of high-tech firms, entrepreneurial management, and so on. It focuses on improving students’ capabilities and skills of problem solving and on developing students’ strategic thinking under a competitively dynamic environment in the global context. 3. Decision Science
The curriculum is designed to equip the students with the ability to apply techniques such as statistics, simulation, game theory, and artificial intelligence to detect and analyze the problems, to extract the insights from the massive data sets, to make the right decisions, and finally to solve the problems. 4. Financial Management The curriculum involves not only corporate finance, investing, and financial market, but also risk management, financial forecast, futures and options, mergers & acquisitions, and international financial management. The aim is to provide students with extensive financial knowledge and other integrated management knowledge and skills so as to improve the performance of management.
5. Marketing Management The curriculum includes consumer behavior, advertisement, marketing research, service marketing, strategic marketing and relationship marketing, integrating theory and practice within cross-disciplines. The aim is to nurture management professionals in marketing.
Department of Marketing Ming-Chih Tsai, Department Chair Ph.D., University of London Specialized in: Channel Strategy , Industrial Marketing, Relationship Marketing
Faculty number: 13 (full-time) BBA Students: 191 / MBA Students: 47
1. Strategic Marketing This domain emphasizes market segmentation, product positioning, and strategic planning of choosing target market, following the four Ps of marketing strategy and policy (product, price, promotion and place). The aim is to learn how to achieve the best management procedure between “developing and maintain the goal of the organization” and “recourse and market opportunity.” The curriculum includes Marketing Theory, Service Marketing and Management, and Brand Management and Strategy. 2. Logistics Management Taking advantage of the management technology to integrate goods flow, information flow, cash flow, and business flow, logistics management is concerned how to efficiently produce and distribute the accurate amount of goods to the exact place in the exact time at the lowest cost. The aim is to ensure the best cooperation of every physical distribution and maximize the efficiency of the business and economic benefit so as to satisfy the customers’ demand. The related courses are Decision of Logistics and Marketing, Channel Strategy and Management, and Electronic Commerce and Marketing. 3. Consumer Behavior Consumer behavior is the study of individual, group, or organization engaging in the process of choosing, acquiring, using, and dealing with a product, service, experience or idea and the impacts on consumers and the society. Students learn the techniques and methods of market survey in the related courses so as to understand customers’ acknowledgement, attitudes, motives, choices, decisions, buying and using for the marketing strategy. The related courses are Consumer Behavior Theory and Seminar on Consumer.
Department of Management Information Systems Yung-Kuan Chan, Department Chair Ph.D., National Chung Cheng University Specialized in: Image Processing, Medical Image Processing, Data Mining
Faculty number: 11 (full-time), 2 (recruiting) BBA Students: 149 / MBA Students: 64 (full-time), 35 (part-time)
1.Digital Convergence Management and Intelligent Living Service Technology Management Our research and teaching focuses in this domain are digital convergence management and intelligent living service technology management. In combining with “Digital Convergence and Green IT Management”, “Wireless Network Management”, “Multimedia System, E-Commerce”, and “Multimedia System Application”, we strive to develop digital learning and its applications in life. Currently we devote to studies on network platforms and to promoting a friendly environment for digital learning. 2.Applied Technology of Living Management Given to the recent development worldwide and emerging trends in biomedical research, which has been prioritized by the government, we focus on areas like “Digital Convergence and Green IT Management”, “XML Technology”, “Multimedia System Application”, “Biology Data Mining”, “Digital Living, Health Technology Management” and “Digital Learning”. Currently we devote to researches on innovative biomedical technology and enhance technology for home healthcare, and expect to grow talents on biomedical technology and information systems. 3.Information Security and Management We reinforce the Information Security abilities of an organization and make sure the Information Security Management Systems established meets the requirements of Confidentiality, Integrity and Availability. We focus on “Introduction to Information Security”, “Information Security Management”, “Information Security Practice”, “Personal Information Management System”, “Introduction to RFID”, and “E-Commerce Security”.
Department of Accounting Hsin-Yi Chi, Department Chair Ph.D., National Central University Specialized in: Financial Accounting, Auditing
Faculty number: 9 (full-time) BBA Students: 187 / MBA Students: 42
1.Basic Professions in Accounting The curriculum includes Financial Accounting, Cost and Managerial Accounting, Auditing, Tax Accounting, Governmental Accounting, Deliberation of CPA Professional Work, and Financial Statement Analysis, emphasizing not only the training of fundamental accounting knowledge and training but also the management knowledge so as to nurture professionals with accounting and management knowledge. 2. Information Technology The curriculum includes Accounting Information System, Database Management, E-Commerce and Accounting, System Analysis and Design, Seminar on Accounting Information and Capital Market, and Seminar on Intangible Assets and Intellectual Capital. The integration of accounting and information courses enhances the management and analytical abilities with the assistance of information technology. 3. Risk Management The curriculum includes Computer Auditing, Risk Management, Strategy Management, International Trade Law, Seminar on International Intellectual Proper ty Law and Seminar on Management Control System. The aim is to nurture professionals with risk management knowledge. 4. Forensic Accounting The curriculum includes Forensic Account, Civil Law, Criminal Law, Seminar on Auditing, Internal Auditing and Control, Corporate Governance and Value Creation. The aim is to nurture professionals with forensic accounting. 5. International Accounting The curriculum includes International Trade, International Accounting, Advanced Business English, English Writing, and Seminar on China Trade and Economic Law. In response to the trend of internationalization, the aim is to broaden studentsâ€™ global view and raise English proficiency in communication.
Graduate Institute of Technology Management Ying-Jiun Hsieh, Institute Director Ph.D., University of Michigan Specialized in: Technology user studies, Supply Chain Management, Project Management
Faculty number: 11 (full-time) BBA Students: 81 / MBA Students: 81 / Ph.D. Students: 28
1. Creativity/Innovation and Technology Management The curriculum includes creativity and technology commercialization, strategic management of technological innovation, entrepreneurship management, R&D management, and organizational innovation and intellectual capital management, and industry competition and analysis courses in order to educate graduate students to be executives in innovation and technology management fields. 2. Product/Service Development and Project Management The curriculum includes new product/service development and management, project management, supply chain management, real options and technology investment evaluation, decision science courses in order to educate graduate students to be executives in product development, process innovation and project management fields. 3. E-Commerce Management The curriculum includes electronic business, internet consumer behavior, internet marketing and security management, knowledge management, and customer relationship management courses in order to educate graduate students to be executives in e-commerce management fields in responding to internet technology trend. 4. E-Commerce Technology and Application The curriculum includes electronic commerce theor y and applications, electronic commerce website development, application program development for e-commerce, data communication and networking, and emerging electronic commerce technologies, and neural networks applications courses in order to educate graduate students to be executives in e-commerce technology and application fields.
Graduate Institute of Sports and Health Management Chien-Yu Lin, Department Chair Ph.D., University of Brighton Specialized in: Sports Sociology, Qualitative Research Method, Tai Chi, Volleyball
Faculty number: 5 (full-time) MBA Students: 20
1. Sports Science The field of sports science consists of sports biomechanics, development of sports equipment, Sport and Exercise Nutrition, Exercise and Sport physiology, and Exercise and Sport Psychology. On the one hand, the institute develops the software of fitness test and, on the other hand, actively cooperates with domestic and international companies to design and develop spor ts and exercise equipments. To establish complete academic training and enhance the knowledge of sports science, the institute is to nurture the professionals in the field of sports and health management. 2. Sports and Recreation Management The curriculum includes Management of Sports Information, Event Management, Recreation Business Management, and Sociology of Sport, training students with the management skills and capacities of sports and recreation business. The courses of this field aim to cultivate professionals to integrate and apply the management technology of sports information and enhance the combination of academic theory and practice in sports and recreation management.
Program of Innovation and Entrepreneuriship Dr.Chin-Shien Lin Ph.D., Washington State University Specialized in: Decision Science, Forecasting Methods, Strategic Fit Faculty : Dean Bing-Huei Lin / Dr. Chin-Shien Lin / Dr. Ming-Huei Chen Dr. Sheng-Yung Yang / Dr. Yung-Kuan Chan / Dr. Chien-Ta Ho
[Mission] Given to how entrepreneurship spirit fuels and sustains future businesses, CoM intends to cultivate suitable and right talents for the market. Program of Innovation and Entrepreneuriship at CoM is to develop an entrepreneurial mindset among NCHU students, and train them to deal with risks and nonstructural knowledge and gain hands-on experiences. Our program sparks adventurous spirits among students, teaches them new business models, and do not forget their social responsibility. Courses emphasize on operative models and concepts of on-line marketing. Students acquire entrepreneurship spirit in the coursework of Interdisciplinary studies, teamwork and communications with instructors and organization practitioners. [Curriculum] Fundamentals: • Production and Operations Management • Marketing Management • Human Resources Management • Innovation and New Product Management • Financial Management • Business Ethics Cores: • Fundamental of Entrepreneuriship Management (FEM) I&II • Seminar on Business Practice • Seminar on Entrepreneurs • Seminar on Management
Executive Master Program of Business Administration Chih-Yi Chi, Department Chair Ph.D., Harvard University Specialized in: Microeconomics, Industrial Economics
Faculty number: 72 (full-time and part-time) EMBA (regular group):148 / Cross-Strait Taiwanese Businessman Group:60 Business Leader Group:40 / Business Management Group:60
Executive Master Program of Business Administration (EMBA) offers four concentrations: Business Administration, Finance, Marketing, and Accounting & Information Management. To coordinate the development and personnel training of the Central Taiwan Science Park, EMBA establishes “Business Management Group” in the Central Taiwan Science Park (2009-2013). In addition, to study the operations and experience of the Taiwanese businessmen in China and enhance the competitiveness and management abilities, EMBA also establishes “CrossStrait Taiwanese Businessman Group” in Shanghai. Furthermore, EMBA founded “Business Leader Group” so as to transmit the successful experience of business management from Taiwan’s small and medium enterprise. EMBA is operated in the model of degree program, designing and planning curriculum in the way of cross-departmental collaboration. In response to the structure of industry in central Taiwan and the feature of going to China for business, EMBA offers not only general business management but also courses closely related to management knowledge and skills of small and medium enterprise and cross-strait business. The curriculum includes theory of business, social responsibilities, experience sharing, and industrial-academic cooperation for the enterprise. The essential task of the EMBA is to provide a platform for interpersonal communication and enhance the management abilities through case study that concentrates on the enterprise that the members of the EMBA from Taichung and Shanghai highly associate with. The anticipation of the EMBA is to establish an extensive case database of Taiwan’s small and medium enterprise and businessmen in China.
Cornerstone Center for Academia-Industry Research Ching-Wen Wang, Director Ph.D., National Chiao Tung University Specialized in: Human Resource Management, Organization Development, Creative Thinking, and Decision-Making Behavior.
Charles Liu, CEO Executive MBA, National Chung Hsing University Specialized in: Enterprise Management and Resource Integration
[Vision and Missions] The Cornerstone Center at NCHU-CoM is a cooperative unit of the College and a regional association, Entrepreneur Club of Central Taiwan. It manages to connect academia to enterprises, prepare future business leaders and provide service of innovative ideas exchange. Its mission is to create alliances with the College and domestic enterprises by i) establishing cooperative projects, ii) providing consulting and educational training service, iii) coordinating activities like forums and internships, vi) building partnership between the College and governmental organizations, China. Also, it dedicates to creating knowledge exchange platform by hosting seminars or meetings where professors, students and managers meet.
Center for Industrial Development Research Jyh-Yih Hsu, Director Ph.D., University of Hawaii, USA Specialized in: Management, Economics, Industrial Development and Policy, Energy and Environmental Policy, Digital Convergence Policy Studies, Competition Law
[Vision and Missions] The aim of the Center for Industrial Development Research is to become a think tank for the government and industrial sectors, providing a consulting service, and thereby gradually developed into a globally recognized institution for industrial research. One of the centerâ€™s short-term strategic goals is to become an influential contributor to the industrial development of the Central Taiwan Science Park. Through a system of cooperation, we hope to effectively bring together the resources of the Universityâ€™s Innovation Incubation Center, Technology Licensing Office, relevant departments in the college of management, and top management students from the EMBA program to expedite entrepreneurship. Furthermore, the center plans to establish strategic alliances with internationally renowned academic institutions and industrial research centers both locally and overseas, and promote Center for Industrial Development Research at National Chung Hsing University into the most influential research institute for industrial development in Taiwan and the Asia Pacific region at large.
Center for Financial Risk Management Shih-Kuo Yeh, Director Ph.D., National Taiwan University Specialized in: Securities Investment, New Species Financial Derivative Product, Financial Analysis, Management of Risks
[Vision and Missions] The Financial Risk Management Center at NCHU-CoM suppor ts and under takes studies and trends of risk management after 2008 recession. Established in 2009, the center has brought together the Faculty researchers and other practitioners in government, enterprises and institutes on impacts of globalization in financial risks faced by post-recession institutions, and on how individuals and organizations interact and make decisions.
Center for E-Commerce & Knowledge Economics Research Ho, Chien-Ta, Director Ph.D., University of South Australia Specialized in: Performance Evaluation, Operations Strategy, Online Store Management, Science and Technology Financial Management
[Vision and Missions] Founded in 2003, The Center for Electronic Commerce and Knowledge Economics Research is a research center with a primary focus on the integration of academic resource and industrial consultants. Our aim is to research E-Commerce and Knowledge Economics to help companies raise competitive advantage, industry development and international E-Commerce profession. [Publication and Activity] We are an international research center focusing on academic research, industry activity and international cooperation. In academics— 1. International Journal of Electronic Customer Relationship Management, IJECRM, founded in 2006. Published by Inderscience, UK. 2. International Journal of Value Chain Management, IJVCM, founded in 2005. Published by Inderscience, UK. Industrial activity— Provide education training in E-Commerce, Integrating education with academic researches, Offer training courses in industrial value-adding. International collaborations— Exchanging ideas; fostering collaborations; forging partnerships across academia and enhancing student’s competitiveness. Inviting scholars to give speeches and courses in the Ecommerce discipline regularly.
Envisioning U-Commerce Lab. (EUCL) EUCL's mission is to focus on the studying of U-Commerce technologies and systems development. We tend to be engaged in business model advisory and systems development guidance for enterprises. We provide U-Commerce knowledge and projects to students studying in related courses. Those projects promote student inventions and train their research and analytical skills. It builds an environment that develops high-quality talents who have full knowledge of information system and how industry works.
E-Commerce Lab. E-Commerce Lab. is built on a collaborative environment that provides experienced consultants and studies of industry-university collaboration. It tackles critical issues like E-Commerce and Knowledge Economy and offers consulting service on such areas. Through regular seminars and E-papers, the lab expects to grow companies which will have a competitive advantage in E-Commerce, and becomes a bridge linking Chinese and international society.
Simulated Trading Lab. Simulated Trading Lab. provides statistics, calculation and testing models in finance researches. Students will have access to digital and networked world and market models on the exchange, which help them to get practical skills in stock market, and understand financial delivery, fund application, payment system, and finance network. The lab offers mock stock trading tools that gives students hands-on experiences through their interactions with the models and mentors. This training enables students to combine their education with authentic experiences, and become future e-Business talents.
Marketing Lab. The marketing media lab can be used for the classes with media content that require recording or live broadcasting for online distribution and special video effects. The lab includes a sound-proofed room for students or research subjects. A control room with a two-way mirror looking into the lab area. The marketing lab is perfect for research ranging from single subject deep interviews, to marketing simulations and group discussions. Lastly, the lab is perfect for both asynchronous and synchronous distance instruction.