C A L I F O R N I A S C H O L A S T I C P R E S S A S S O C I AT I O N
Eye for an eye?
A student ponders the moral principles behind capital punishment in the U.S.
Big man on campus
University police officer Chad Reiley reveals why he loves his new life at Cal Poly.
Volume 25, Summer 2010
CSPA workshop adapts to modern media By Steven Lau and Ally Van Deuren
The dynamic changes in today’s journalism industry were the focus of the 2010 California Scholastic Press Association Journalism Workshop, a program that has fused conventional journalism techniques with modern technology. The 26 students at the 59th annual workshop in San Luis Obispo concentrated on all aspects of journalism including print, online media and television in order to better understand the growing number of ways the public receives its news. “We have to make sure our curriculum is in line with the latest tools out there,” said instructor Rich Hammond, who taught students how to create and maintain their own blogs. At the same time, those running the workshop have made sure not to lose sight of the original vision of Ralph Alexander, the program’s founder. In 1950, upon the request of newspaper magnate William Randolph Hearst, Alexander and his wife, Millie, founded the Scholastic Sports Association (SSA) to train high school sportswriters and publish their work. Under the supervision of Alexander, the first-ever high school journalism workshop began in 1951 at Cal Poly, where boys learned sports writing, photography, layout and other aspects of journalism. Since then, this workshop has been held every summer, though many changes have occurred over the years. The workshop became co-ed in 1965 and its curriculum was made to incorporate all aspects of journalism. The SSA changed its name to the Interscholastic Press Association in 1962, and finally became known as the California Scholastic Press Association (CSPA) in 1968. In 1981, both Alexander and his wife died of cancer within a few months of one another. On his deathbed, Alexander asked nine former workshop students to carry on the CSPA legacy as the workshop’s new board of directors. “This nucleus of board members has kept the program going,” said Gil Chesterton, one of the nine, who admits that he and many other instructors
C.J. Morrison/CSPA Reporter DOWN TIME – Even with a heavy schedule, CSPA workshop students enjoy themselves during various breaks given throughout the day. owe their careers to Alexander. “All of these people here are volunteering their time because of our strong feelings for Ralph.” The workshop’s original goal of preparing young journalists for real world careers has not changed despite the many transformations of the media industry in recent years. One of the most significant changes has been the advancement of image technology and photography. “I don’t think the underlying principles have changed too much, but the technology really has evolved,” said photography instructor Chris Carlson. In addition to changes in photography, the way the public now receives
its news has prompted the workshop to incorporate classes on television and even online journalism, which emphasizes the use of Facebook, Twitter and blogs as a way to publish news. “The social media is constantly evolving,” said Hammond. “It used to be that you had to go get your newspaper, but now, news comes to you whether you want it or not.” Many of the 2010 workshop students who have witnessed the recent evolution of journalism agree that successful journalists must be able to utilize all the tools available to them. “It’s not just about writing a print story anymore,” said counselor Mel Cassel, CSPA class of 2009. “We have
to be well-versed in all types of journalism to make it.” This year’s students discussed the changing field of journalism and the threat the online push presents for writers, something that has made students student Adam Robak worried for the future. “At first I was apprehensive to the whole idea of journalism changing, but then after exploring the new media through this program, I’ve come to terms with it,” he said. Instructor Steve Harvey, a workshop student in 1962, recalled the many changes the workshop has undergone. Computers have replaced typewriters, digital cameras have replaced film, and
blogging sessions have replaced traditional print writing classes. But some lessons, like public record usage and libel law, have remained for decades. Harvey anticipates further changes to the workshop as journalism continues to evolve, including the possible introduction of videography classes. No matter the changes, Harvey maintained that the 2010 students and those of the future would be better prepared for a career in the journalism industry. “When they are grounded with backgrounds in writing, TV, online media and all the other journalism types, I think they have a much better chance in the job market,” Harvey said.
The CSPA/Cal Poly workshop as seen through the sometimesstartled eyes of the students
You are greeted by a bed as comfortable as a sheet of bricks and blankets that could barely cover a toddler. Whenever you so much as breathe while sleeping, the covers and all the blankets immediately fall apart, leaving you shivering and unable to get any rest.
My bunk did not have a rail on the non-wall side, either because someone broke it or because someone stole it to sell on eBay. It was not very reassuring to know that I could roll over in my sleep and suddenly drop eight feet to the floor. Not to mention that the ride did not come equipped with seat belts.
V OO II C CE ES S : Students share their stories V Counselor Mel Cassel, who came to pick me up from the Amtrak station, was younger than I had expected. Less than a year older than me, in fact. My dreams of a world-wise, whiskeyswilling counselor were crushed the minute I saw her sweet face. –– Carlee Jensen
Chris Carlson/CSPA Reporter KNOTTED UP –– Emily Leventhal (center) tries to untangle herself from a human knot.
When I first arrived at Cal Poly I was stunned to see Santa Claus on Campus in the middle of the summer. Before I started searching for sleighs and reindeer, I realized that I had only been looking at Steve Harvey, one of the workshop leaders. –– Steven Lau
–– Adam Robak
A summary of one day’s events prompted a friend back home to ask, “Are you at journalism camp or fat camp?”
–– Hannah Song
I have put blankets on the walls, forced my pillow into my ears, crawled underneath my sheets, counted sheep, and sang a song in my head to block out the entertainment people have at night.
–– Teresa Kim
–– Arian Khansari
I came across the intimidating task of trying to wash my hair. The shower nozzle barely reaches the height of my mid-torso, leaving no possible way for me to wash my hair except kneeling on the rough tile. The shower nozzle is not high enough for anybody taller than five feet, much less six feet, four inches. –– Liam Madden
continued on page 3
A recent poll conducted among 26 CSPA students asked
Do you support capital punishment? 15.4% Yes
Death penalty abolished (year) Death penalty remains legal Liam Madden/CSPA Reporter
69.2% 69.2% No No These results were collected in a verbal poll during the CSPA workshop.
Mary Albertolle and Carlee Jensen/CSPA Reporter
Is capital punishment blinding America? Thirty-ﬁve states currently allow for the execution of particularly heinous criminals. But does this practice contradict American values? By Liam Madden
Capital punishment is a practice that the United States should abolish for the simple reason that it solves no problems while causing many. In 35 states, people convicted of severe crimes may be sentenced to death as retribution for the terrible acts they committed. Government, however, is meant to ensure that justice is served, not to exact revenge. Of course, wrongs must be paid for, but with forms of punishment other than the death penalty.
BEHIND THE LENS Clockwise from left: Olivia Hill playfully sprints down the Avila Beach pier with her towel during the CPSA beach day (C.J. Morrison/ CSPA Reporter); Lauren Taﬂinger unwinds after a long day of classes by bowling in the Cal Poly Mustang Lanes during recreation (C.J. Morrison/CSPA Reporter); Steven Lau leads his fellow CSPA journalists in a rendition of Don McLean’s “American Pie” outside Lassen Hall (Emily Leventhal/CSPA Reporter).
Fifty-two people were executed in 2009, which is signiﬁcantly higher than the 42 executions in 2007 and 37 in 2008, according to Death Penalty Information Center. This demonstrates the continued prominence of this misguided practice. Justice can be served without stooping to the “eye for an eye” method. A hypocritical inconsistency exists in punishing someone who has harmed another person by killing that person. Criminals who are sentenced to life in prison live in the same conditions and receive essentially the same punishment as those on Death Row. The adage “practice what you preach” applies here because the death penalty suggests killing is such a despicable action that it warrants being killed. In maintaining the death penalty, the state governments commit exactly
what they declare contemptible. The unethical nature of capital punishment outweighs any slight advantages that could result from it. Financially, the death penalty proves to be a more expensive process for state governments than lifetime imprisonment. A 2008 study by the Report of the California Commission on the Fair Administration of Justice stated that the price of imprisoning inmates to death row is $90,000 more per prisoner than conﬁning inmates to life in prison. Putting a criminal to death does not negate the wrongs they’ve committed. More death cannot alleviate the grief of victims’ family members, especially considering death is the source of all their grief in the ﬁrst place. Ultimately, Mohandas Gandhi said it best: “An eye for an eye makes the whole world blind.”
Striking a balance with reality Reality television, a cheap alternative to scripted programs, has become more popular and more common in recent years, a surge that may not serve American viewers’ best interests. By Emily Leventhal
At this very moment, somewhere in the United States, someone is watching a group of people reveal their deepest secrets, pry into their pasts, and risk becoming laughingstocks on national television simply for the slim chance of making it big. These people want their 15 minutes, and today, anyone can have them on a reality television show. Reality TV presents a dream lifestyle, and shows a charmed, glitz and glamourﬁlled life. Most damagingly, it perpetuates the notion that anyone can make it big in Hollywood – to the point where thousands of people show up at auditions and move to Los Angeles for a better shot at fame. People have lived and died by that dream since the very beginning of movies and TV. However, in today’s society in which reality TV casts “normal” people are cast on shows, that dream is beginning to seem all too real for many people. Take the lines at American Idol auditions, for example. Lines often reach as long as 10,000 people, all waiting for that slim chance to be on the show. Reality TV also perpetuates a dangerous trend of anti-intellectualism reinforcing the idea that intelligence is unnecessary in the pursuit of fame and wealth.
One does not have to be intelligent to succeed, as shows like “Jersey Shore” and “A Shot at Love with Tila Tequila” demonstrate. Some shows even make a point to depict partying and shopping as more important than actual intellectual stimulation. America is in a crisis, caught in a quandary of gloriﬁed stupidity promoted by reality TV. Society will continue to go downhill as ratings rise and more people clamor for their chance in the sun. The best (and possibly only) course of action at this point follows the old adage: if you can’t beat them, join them. Make TV shows that require talents that don’t conﬂict with being smart. Bravo TV, home of reality TV competitions such as “Project Runway” and “Top Chef,” has started a trend with shows focused on the arts that require the participant to be well spoken and talented, if nothing else. If networks can successfully make the switch from glorifying idiocy to celebrating ability, reality TV will be able to change society for the better instead of contributing to its decline. America needs a cultural revolution. And we need it fast, before the networks implode under an explosion of glitter and the façade of Hollywood ﬁnally falls over to reveal the broken society left behind.
CSPA REPORTER www.cspaworkshop.org
To be a teacher or DJ– that is the question By Mariel Olenick
James Cushing has a secret identity. By day he teaches students about Shakespeare and romanticism at Cal Poly, but at night, he rips off the tie, pulls his grey hair out of the ponytail holder, and bangs his head to the shrill tones of Alice Glass. “This has been the Disgusting Old Hippie,” Cushing said into the microphone at the end his two-hour radio show. He adopted this alter ego for Cal Poly’s 91.3, but disk jockeying has been in his blood far longer than that. “I think I was born knowing [how to DJ.]” Cushing, who became a DJ nearly 30 years ago, discovered his passion for music in 1964 when The Beatles first played on ‘The Ed Sullivan Show.’ “I said, ‘Aha! Now I understand.” Since then, his love for music has only grown. Cushing has had many wonderful experiences with music–some of which included playing pool with Michael Jackson and being right next to the stage at a Led Zeppelin concert. During
the interview he turns the music up full blast, dances along with it, excitedly looks at the next CD he’s going to play, and it is clear that he loves his job. “It’s everything you can imagine, man… I like hearing John Lydon scream ‘Annalisa’ at me,” he remarked about the Public Image Ltd. song he had just been playing. So much music might start to grate on a person, but not the Disgusting Old Hippie. “You breathe all day. Ever get tired of it? Ever get tired of your synapses firing in your brain?” He asked, explaining the absurdity of ever tiring of music. And after listening to 20 minutes of his show and hearing him rave about so many different types of music, it’s hard to imagine that there is anything more important to him. Maybe James Cushing is the secret identity of the Disgusting Old Hippie. “I hope the program has been able to shine a little bit of light into your darkness,” he said to the listeners. “Thanks for letting me ruin your afternoon.”
Jeremy Venook/CSPA Reporter
LET’S TALK–CSPA students and teachers gather to discuss the day’s evens and debate ethics in reporting in San Luis Obispo, Calif. on Tuesday July 20, 2010.
Cal Poly journalism department: a Loving place to be By Jeremy Fuster The office just screams the word, busy. The room is filled with all sorts of papers, law books, post-it notes and laptops. Across from the desk is the office’s most notable trait: a large whiteboard divided into dozens of smaller squares, each one filled with a certain event. The board spans the length of the room, creating a matrix of various colors, topics and people. “It’s just like working at McDonald’s,” said the man behind the crowded desk. This is the domain of Bill Loving, the head of journalism at California Polytechnic State University. Since joining in July 2008, Loving has brought his passion for journalism to Cal Poly’s program and the CSPA summer workshop. Like most successful people, Loving got started at the bottom of the ladder. For him, this start involved working at a McDonald’s, a Jack-In-The-Box, and a local
steakhouse. Consequently, he enjoys making connections between his current job and the service industry, and points out that they are not as farfetched as one may think. “It’s all about serving people,” he said as he reclined in his large office chair. “My job concerns helping students with their education. As a journalist, you have to help people be informed so they can make the right decision. At the steakhouse, I had to help people get more A1 steak sauce. That is definitely the hardest job I have ever had.” Laughter fills the room. Loving received his first taste of the life of a news-hound during his education at the University of Texas at El Paso. He tried five different majors before finally finding his passion in broadcast journalism. After graduating in 1979, Loving returned to his alma mater as a teaching assistant and also gained valuable writing experience by working at several local newspapers during the ‘80s.
“The interviews have always been my favorite part of the job,” he said as he slowly swivels back and forth. “Journalists are able to travel all over the world and ask people questions about their lives, and sometimes you even are asked questions in return. It’s a fascinating learning experience.” He listed his favorite encounters. “I’ve interviewed Richard Leakey, son of Mary and Louis Leakey. You know them? They were the ones that found the oldest human skulls ever. I’ve interviewed writers like Kurt Vonnegut and Ray Bradbury. I also interviewed William Kunstler, who was the defense attorney of the Chicago Seven. Every one of them had great stories to tell.” On the first day of this year’s CSPA student workshop, Loving assured the students that contrary to popular belief, the field of journalism is not dying. It’s just changing. He holds strong faith in the power of the press, and the power that the press can give to democracy.
He leaned forward, looking at the aspiring young interviewers with a Dumbledore-esque glint in his eyes. “You will be told that journalism is a dead-end job, but think about it. Where do they get the news about the declining readership of newspapers? From journalists, of course. The demand for reliable sources of information is always there. As long as people vote, journalism will not be obsolete.” As America’s hopeful attitude following President Obama’s inauguration is challenged by a new wave of cynicism towards the government and the journalists that cover it, Loving remains confident in the spirit of America. For him, the CSPA program is more than just teaching students the skills necessary for a professional career, it’s also about exploring one’s personal philosophy. “I want [the students] to understand that people can make bad choices, but no matter what happens, they will always come back to the truth.”
Former Los Angeles police officer finds home at Cal Poly after an arrest, something he described as unusual. He also encounters very few repeat offenders, Crime Prevention Officer Chad Reiley was which is “nice to see.” He especially enjoys the more used to broken bones and bruises than smiles freedom of a smaller community like Cal Poly and satisfaction when he transferred from Los affords him in his duties. “I get to dictate my work,” he said, which to Angeles to the Cal Poly, San Luis Obispo Police him means being proactive. Department. Instead of spending all shift running from By the time he moved in 2006, he had grown call to call, he can “go tired of the endless out and make sure the cycle of crime that seemed entrenched public is safe” with in the community “... in his eyes, the greatest part is patrols, especially when where he had no longer having to explain to his he works the 5 p.m. to worked for 10 years 3 a.m. swing shift he daughter ‘why [he’s] coming home as a Los Angeles favors. \ County Sheriff. He from work with a black eye and a Although his shifts are was weary of the bruised lip.’ ” frequently busy with fast pace and danger alarms set off and minor Chad Reiley in every shift. traffic collisions, they Crime Prevention Officer In particular, he are still safer and more was disheartened emotionally satisfying to see the same than its counterpart in children being arrested Los Angeles. time after time, with some starting their criminal He even has the time now to put effort into records as young as 12. other organizations, including volunteering for It was a “way of life for them,” he said. the Special Olympics and helping with computer Reiley felt that he needed to be somewhere crimes. where he could actually affect society—and, Reiley is now able to help his community more importantly to him, somewhere where there change for the better, which is his ultimate goal— wasn’t the constant fear of his 4-year old daughter one more achievable in San Luis Obispo. growing up without her father. However, even with all of the other benefits He submitted a transfer request, choosing San of his new job, in his eyes, the greatest part is no Luis Obispo for its small-town feel and family in longer having to explain to his daughter “why the area. The difference immediately surprised [he’s] coming home from work with a black eye him. and a bruised lip.” “Most students here are good kids,” he said. Chad Reiley, officer with the Cal Poly, San “When they get in trouble with the law here, it Luis Obispo University Police Department, is usually sets them straight.” finally happy. Now, he calls the community he works with “It’s rewarding to know that your work is the most rewarding part of his job. helping the community,” he said with a smile, At Cal Poly, he is likely to hear words of “and it’s nice knowing I’m going to go home at gratitude instead of anger from students’ parents the end of the day.”
By Emily Leventhal
Emily Leventhal/CSPA Reporter
NICE RIDE– University police officer Chad Reiley, shows off his vehicle.
Continued from page 1
The guys’ rooms—four in total—are connected to one another by a central bathroom. There are only two toilets, which is perfectly fine unless all nine guys have a dire emergency at the same time. Then there are the showers… –Brendan Nguyen Oh, summer, how you’ve changed, and I hope you’re happy now. When I find myself with no task to do or people to please, I’m at a loss. Why can I not return to those simple days of being pleased with lying in the sun, or reading a book? Instead I crave the tension of deadlines. –Lauren Taflinger Okay. Forty minutes on the clock, plenty of time to write a news article. A 65-year-old was shot in the head by an 18-year old attacker. Boom, done. If only it was that simple. Why can’t my lede be that simple? Because the readers want to know the details and those “twenty dollar quotes.” –Tori Robertson Though the CSPA is formally known as the California Scholastic Press Association, it should actually be named the Crazy Students waiting for the Printer to Actually work. –Rachelle Aguilera Who knew the “Wednesday Phenomenon” was really just a day when people’s faces turned green and heads spun in circles as if on Disneyland’s Tea Cup ride? –Mary Albertolle
CSPA Reporter www.cspaworkshop.org
6.5 quake devastates San Luis Obispo
Yeon Woo Lee/CSPA Reporter
ALL SHAKEN UP — The epicenter of the earthquake was southeast of SLO. Tremors were felt from San Francisco to Los Angeles.
By Steven Lau SAN LUIS OBISPO — The death toll has been estimated at 135 after a 6.5 magnitude earthquake struck San Luis Obispo County early Wednesday afternoon, causing county-wide blackouts and severely damaging local infrastructure, including the Diablo Canyon Nuclear Power Plant. According to Art Aguilar, FEMA public information officer, damage in the greater San Luis Obispo area is estimated at $5.6 billion and injuries are estimated at 1700. In a press conference, Governor Arnold Schwarzenegger said that President Barack Obama had declared San Luis Obispo a national disaster area, and the National Guard has reportedly begun to assist in aid operations. Aguilar confirmed a radiation leak from the Diablo Canyon Nuclear Power Plant, located near the coast. He reported three confirmed cases of radiation sickness and said that an assessment of the seriousness of the leak
A legacy of dedication By Hannah Song
American writer William Arthur Ward once said, “The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires.” But Ward must not have known superlative teachers. It’s no surprise – he’s never attended a CSPA workshop. In the true spirit of Ralph and Millie Alexander, instructors contributed time, passion and wisdom. From utilizing public records to hearing the perseverance of Larry Welborn, who spent thirty years investigating the murder of Linda Cummings, students learned from the best of today’s journalism industry. The 2010 instructors include the following: ART AGUILAR (1967) — General manager of the Central Basin Municipal Water District, former sports writer, editor, and publisher. JAY BERMAN — Freelance writer, reporter, editor and former college journalism professor. CHRIS CARLSON –- Staff photographer for the Associated Press. Dean of photo curriculum at CSPA since 1993; elected to CSPA Board of Directors in 2007. GIL CHESTERTON — Former adviser for Beverly Hills High’s weekly newspaper and weekly television newscast. The character, “Gil Chesterton,” on “Frasier,” was named for him. MIKE DAUGHERTY (1969) — Former reporter for the San Pedro NewsPilot, founder of a public relations, marketing and advertising company in Uganda, Africa. JESSICA DAVIS (2003) – Reporter and bureau manager for City News Service. RICH HAMMOND (1994) – Former CSPA Reporter Staff Editors Page 1: Jessie Geoffray, Kevin Bowman. Page 2: Carlee Jensen, Mary Albertolle. Page 3: Melody Daskalos, Laauren Taflinger. Page 4: Hannah Song, Yeon Woo Lee. Advisers Gil Chesterton, Rich Hammond, Mel Cassel. Special thanks to general manager Paul Bittick and Mustang Daily staff for helping produce the paper and to University Graphic Systems for printing this publication.
deputy sports editor of the Los Angeles Daily News. Beat writer for LAKings. com. TODD HARMONSON (1985) – Formerly at the South Bay Daily Breeze, sports editor at the Orange County Register. SCOTT HARRIS (1973) – Former columnist for the L.A. Times and reporter for San Jose Mercury News. STEVE HARVEY (1962) -– Former columnist for the L.A. Times and sports writer for L.A. Herald-Examiner. CAM INMAN (1988) — Sportswriter for the Contra Costa Times. STAN KELTON (1969) — Former coroner’s photographer at the Hermosa Beach Police Station. Huntington Beach lawyer and legal adviser to CSPA. CAROL MARTINEZ (1967) — Director of Public Relations for Los Angeles Conventions Bureau. KIM MINUGH (1999) — Police reporter and former K-12 education reporter at The Sacramento Bee. LANCE OROZCO (1975) — A radio and television reporter, former weatherman for KCBS. FRED SCHOEMEHL – Editor of the Tombstone Epitaph. Former editor at the Costa Mesa Daily Pilot. NICOLE VARGAS (1995) —Formerly a print reporter and multimedia producer at the San Diego Union Tribune. DANIEL THIGPEN -- Reporter with The Record in Stockton. LARRY WELBORN (1965) – Chairman of the Board, CSPA. Legal affairs reporter for the Orange County Register. JIM WOLCOTT (1961) — Director of online content, former editor at the Orange County Register.
was underway. crumbled during the earthquake in a According to Aguilar, hundreds of process called liquefaction. people who were stranded at Avila One of the collapsed buildings was Beach because of a ground rupture had a six-month old public housing project been evacuated and in which 40 residents that these evacuees were killed. One of are being tested for “They said it wasn’t the victims was the radiation poisoning. four-year-old son of safe. But what was I Feepheé LaRoulxe, 38, Nancee and Syd supposed to do? I didn’t who said she had been Vicious, 27 and 40 respectively, were have the money to go warned before moving at their resort at into the housing projsomewhere else.” Avila Beach when ect that something was the earthquake wrong with building. Feepheé LaRoulxe struck and they “They said it wasn’t were evacuated to Mother, 38 safe,” she said. “But the Cal Poly State what was I supposed University Campus. to do? I didn’t have Both claimed to be the money to go someexperiencing headaches and symptoms where else.” of radiation sickness, but neither had Amid rumors of alleged substandard been tested yet. construction, Schwarzenegger said Downtown San Luis Obispo susthe state would launch a full-scale tained heavy damage with reports of investigation into the matter and that broken water and gas mains in addition all persons involved, included elected to the partial collapse of three buildofficials, would be prosecuted. ings because their sandy foundations Mayor Zyxthwn Brrr, who declined
to comment on the allegations of substandard construction, said the city had previously investigated the housing project and had found no issues. In the hours after the earthquake, looting and crime began, resulting in Police Chief Justyn Bheabre giving the order for his officers to shoot looters on sight. “Shooting is the only way to control the situation,” he said. Bheabre blamed city officials for a lack of resources, a complaint echoed by Lindsie Loemahn, a doctor at a local hospital who reported that supplies for patients were running dangerously low. Continuous aftershocks have been felt throughout the area. “You could have aftershocks up to 5.0,” said Doctor Zietfrieg Bartholomew, a geologist who teaches at Cal Poly. “That in itself is a very big risk.” DISCLAIMER: This article was written for a simulated natural disaster. No deaths or injuries occurred.
Chris Carlson/CSPA Reporter
A NEW DECADE — CSPA 2010 journalism workshop students, instructors and counselors pose for the annual photo on Tuesday, July 20. Row 1: (from left) Teresa Kim, Emily Leventhal, Steven Lau, C.J. Morrison, Ally Van Deuren, Lauren Taflinger, Tori Robertson, Josephine Liu, Hannah Song, Jessie Geoffray. Row 2: Yeon Woo Lee, Kevin Bowman, Brendan Nguyen, Jeremy Fuster, Mary Albertolle, Melody Daskalos, Rachelle Aguilera, Olivia Hill, Carlee Jensen. Row 3: Mariel Olenick, Jenny Choi, Hye Sun Kim, James Harvey, Liam Madden, Arian Khansari, Adam Robak, Jeremy Venook, Bill Loving. Row 4: Art Aguilar, Rich Hammond, Mike Daugherty, Marissa Sommer, Steve Harvey, Matt Hanlon, Mel Cassel, Stan Kelton, Kim Minugh, Daniel Thigpen, Larry Welborn.
words of wisdom mel cassel
[By staying positive] your spirits will remain high and you won’t get tired out by using the extra muscles to frown.
It’s best to maintain a good balance between working hard and having a good time.
Everywhere you go, ask questions and network with people. Also, don’t forget to go to sleep at 11:30!
Your intellect, dedication, and unwavering tenacity, was inspiring and breeds optimism for the future of journalism. Yeon Woo Lee/CSPA Reporter
El Corral: a campus bookstore without books By Carlee Jensen
Something is missing at El Corral Bookstore. It’s not pens or paper or Post-It notes. It’s not Mustang sweatshirts or “Cal Poly Mom” bumper stickers. It’s books. According to marketing manager Theresa Kaiser, large corporations like Barnes & Noble and Amazon.com have begun to fill the niche once occupied by campus bookstores, offering fierce competition that El Corral is struggling to keep up with. “There are just too many places to buy books,” Kaiser said. In the face of this competition, the El Corral Bookstore has been forced to
diversify its merchandise to expand its role on campus. “What you see is the university bookstore is turning into more of a department store,” Kaiser said. The change is perhaps best represented by a gaping hole in the center of the bookstore. This space once housed El Corral’s selection of non-curriculum books. Soon, Kaiser said, it will be used to display a widened selection of gift items. Trinkets like the Mozart action figures, Buddha LED key chains (“Enlighten your way!”) and Magnetic Poetry. The general book selection will be consigned to a few shelves and a rack
of CliffsNotes for titles like “Absalom, Absalom” and “The Iliad.” This way, it seems, is the best chance El Corral has to survive on campus – by catering to a number of different needs, they are able to appeal to a wider range of customers. In an effort to make itself more competitive, El Corral also strives to give students lower rates on supplies and textbooks than they would get elsewhere. In El Corral’s large technology section, students can buy second-generation Apple computers at a slightly lower price than they would get in town. Sven Le, an employee of the Tech Center, said, “We’re getting a lot of
calls now, and I know we’ll be swamped later with freshmen ordering MacBook Pros.” Busy though Tech Center may be, textbooks make up a larger portion of El Corral’s business, Carlstrom said. “We have to make sure every student can buy a book,” Carlstrom said. Although Kaiser believes El Corral’s role on campus will “shrink or disappear” in the future, employees of the El Corral remain positive. “A college campus is an amazing place to work,” Carlstrom said. “It’s always changing.” Carlstrom is right, it seems. Cal Poly, and the El Corral Bookstore, are changing – for better or for worse.