Marketing Proposal Presented by
“This Ain’t Your Daddy’s Real Estate Market, Anymore!!” Today’s Buyer requires information and response rapidly… Today’s Seller demands exposure…. And lots of it!!
Asheville’s Dream Team Provide Both!
To Keller Williams Website
Meet The Team
Our Team adheres to a standard of excellence that guides the customer service delivered by all team members. Each member of the team strives to ensure that every transaction is truly hassle-free. Working on this team, having each team member utilizing their skills has made for the best for both buyers and sellers. This has kept us in the Top 20 Top Producers in both Carolinas! This makes our clients and customers #1 Donna Prinz I joined KW Professionals in February 2000. I am privileged to be on the Board of Directors at the Asheville Board of Realtors. Over the years, I have obtained my ABR, CRS, GRI, PHP, SFR, SRES, e-PRO, and At Home with Diversity designations. My husband and I were born and raised in Asheville. We have one son, Joshua, who is the pride of our hearts. We love these mountains and the people that live here. I had the honor of becoming Woman of the Year 2007 for the Leukemia and Lymphoma Society. I am committed to our community and to giving my clients the best of service filled with honesty and integrity.
Pat Puckridge I've been in real estate for over 15 years and with Keller Williams since February 2000. Prior to real estate I was Vice President for a small freight agency in the area. My focus is to protect your real estate investments while maximizing your earnings from those investments. As you can see, I want to know as much as possible in order to help my clients. For that reason, I have obtained my ABR, CRS, GRI, PHP, SRES and At Home with Diversity designations. My husband, Larry, are Asheville natives and wouldn't live anywhere else.
Meet The Team
Mary Jo Eskritt I have been a real estate broker since 1986. I was originally licensed as a broker in Wisconsin. I hold prestigious designations of CRS (Certified Residential Specialist), ABR (Accredited Buyer Representative), and GRI (Graduate of Real Estate Institute). I have been a successful listing agent and buyers agent receiving a Realtor of the Year award for my local board serving as President & State Representative in Wisconsin. I was in the top 10 in production for my broker-owned Remax company for the state 4 years in a row I moved to Asheville, NC in 2001 and have been a Real Estate Consultant with Ashevilles Dream Team since 2004. Since joining Ashevilles Dream Team, we have doubled our staff & our full time real estate consultants.
Kurt Prinz A life-long resident of Buncombe and Henderson Counties, my wife Suzanne and I, have enjoyed raising and educating our two children in this wonderful community. Over the course of my life I have been involved in almost every aspect of Real Estate...from investment, property valuation, building, and finally as a Broker/Realtor for Ashevilles Dream Team. During my relatively short tenure as a Realtor, I have earned the CRS(Council of Residential Specialist), SFR(Short Sale Foreclosure resource), and SRES(Senior Real Estate Specialist). In 2007, I was named Man of the Year by the Leukemia & Lymphoma Society, and currently serve with the Asheville Board of Realtors as Co-Chair of the Education and Events Committee. I am proud of my affiliation with this team and our community and am excited to put my knowledge to work for you...to help bring your Real Estate dreams to reality. William Payne I am a life long resident of Asheville and have been helping others as a firefighter and as a paramedic for over 20 years. I began as a real estate investor buying tax foreclosures and developing the property. I have had experience in vacant land development, built a small mobile home park, and managed both apartments and commercial tenants. I currently serve on the Buncombe County Adult Care Home Community Advisory Committee. I am an active supporter of the Masonic home for Children and the Shiners Hospitals for Children. I have two kids: one girl 11, and one boy 9, dog, cat, enjoy outdoors, my Harley Davidson, water sports, fishing, hunting, hiking. I am so glad to be part of a successful team and hope I can contribute to the continued success of not only Pat and Donna but, Keller Williams and the whole family.
Client Testimonials "I would like to say Thank You, for the excellent way you handled the referral at 70 Raleigh Road, Asheville, NC I sent to you. The sellers are relatives of mine and your team did a fantastic job of representing them. To list a property one day and have an accepted offer the next is just wonderful. The right price and I cant say enough good things about your team. I have 42 agents under my brokerage and your team would be a great asset to any group". Tommy Cole-Broker in Charge-Ed Price and Associates-High Point NC "We feel very very very good to have met Mary Jo and have her looking out for us. She has been wonderful throughout this entire process and especially with us being in Florida." Judy & Jack Thygesen-Florida
"Flexibly-able to meet with us on weekends and nights. We also thought everyone was very friendly and easy to work with. Everyone was very professional and made our first home buying experience easy. We enjoyed having Mary Jo Eskritt as our realtor and will call again when looking for another home." Tim & Deb Strickland-Asheville, NC "Friendly, reliable & timely. You did a great job, keep it up!!" Dale & Denise Hansen-Asheville, NC I recently sold my house through a Keller Williams real estate agent, Donna Prinz. I have never encountered a more moral, professional or diligent person than Donna. We sold the house in 6 days from the time we signed the papers with Donna. She had to be in New Orleans on business yet she handled everything via cell phone and her office. Charlie & Brenda Pine-Asheville, NC Donna Prinz is an awesome realtor! Buying a home with her is an adventure! It's fun to give her a list of things you would love, an area and your price range, and let her do the work finding your new home. She took me to the homes; she checked comparables to make sure prices were right and negotiated for my best interest. When we hit a glitch we would stop and pray, ask for wisdom, and move ahead. She helped me get my home in record time, walking and running every step of the way. It doesn't get any better than having a fired-up red headed, God-dependent realtor named Donna Prinz!! T. and L. Gable -Asheville, NC
Client Testimonials I just wanted to say what a great job you did helping me find my home. You kept me motivated and encouraged when I was ready to give up. You kept me pointed in the right direction. When I found my home, it seemed like a long, hard ride. One thing right after the other, but you work out every detail, even some rather difficult negotiations. I canâ€™t tell you how great it was to have such a great realtor. You had that personal touch that looked for me and my needs in a home. And finally, Iâ€™m home. I know this is the right place. I feel as if I have lived here all my life! Thanks Pat, I could not have done this without you!!
Linda S. Happy Home Owner This letter is way overdue! I am so lucky and grateful to have had you handle the sale of our home in Swannanoa. From working with me on evicting my dead-beat tenants to getting it sold, you and your team provided me with excellent service. Challenging would be a good word to describe the situation I was in and your professional advice, actions, honesty, and reliability made a 'challenging' situation in a triumphant one. And the funny thing is, we had this great relationship and communication for over a year, and we never met face-to-face as my family had already permanently moved to Florida. You always made sure to communicate with me so that I could be in contact with a member of your team who always seemed to be up-to-speed on what was going on with my house and there was always something going on with my house. It is my pleasure to let you and the world know how highly we recommend you to anyone who has any kind of real estate needs. The work that you did literally changed our lives for the better and I appreciate that very much! Be sure to look me up the next time you come down to Florida! Rose and Curt M.
This Is How We Do It Facebook
When you list your home with us the top real estate consumer websites will automatically market your listing on their site. We have formed the business relationships to help feature your home and get it sold quickly Trulia – Real Estate Search Engine LIVE!
GoogleBase – World’s largest search engine LIVE!
Yahoo Real Estate - use to find real estate LIVE!
Homescape – Provides local comprehensive property listings and rich content to home buyers and sellers nationwide through affiliation with 125 online newspaper partners and 23000 advertisers. LIVE!
Cyberhomes – Website powered by Fidelity National Financial Inc that provides home valuation and neighborhood information. LIVE!
AOL Real Estate- Homepage of .com which is Web services company that runs one of the country's largest Internet access businesses. LIVE!
Point2Homes.com – Provided by Point2NLS as national marketing and advertising platform exclusively for real estate professionals. Under Construction
Unique Global Estates - largest aggregator of international property listings in excess of US $1Million. Under Construction
Yuvie.com – Helps home buyers find open houses nationwide schedule visits and find homes for sale. LIVE!
Realtor.com-Official Site of the National Association of REALTORS
About KELLER WILLIAMS® Realty • • •
Founded in Austin, Texas, on October 18, 1983. KELLER WILLIAMS® Realty laid the foundation for agents to become real estate business people. Mo Anderson owned the #3 franchise in the largest real estate company in the world.
Gary Keller was chosen by Realtors across the U.S. as one of five of the “Most Admired” REALTORS® in the nation. KELLER WILLIAMS® FACTS: • “Most Innovative Real Estate Company” — Inman News. • 5th largest independent real estate franchise. • 32,000+ real estate consultants. • 380+ offices in the U.S. and Canada. Gary Keller Chairman Of The Board • 50 Major Markets. • Excellence in real estate consultation training.
Mo Anderson Chief Executive Officer
KELLER WILLIAMS速 Realty
The KELLER WILLIAMS® Culture Win-Win — or no deal Integrity — do the right thing Commitment — in all things
Communication — seek first to understand Creativity — ideas before results Customers — always come first Teamwork — together everyone achieves more Trust — starts with honesty Success — results through people Mark Willis President, Keller Williams Realty International
Marketing Plan • Targeted Advertising • To the public • To the REALTOR® community • KELLER WILLIAMS® Professional Real Estate Consultants • Email Blasts • Yard Signs • Highly recognized • Calls come from our signs • Agent Marketing Action Plan • Multiple Internet Web Sites • MLS • PatandDonna.com • Realtor.com • Local/International Internet Sites
Marketing Your Home Our Respective Duties
Agent • • • • • • • •
Input your listing to MLS. Install nationally recognized sign. Provide information fliers. Pricing Guidance. Prepare Advertising. Give Feedback on showings. Review contracts and represent you in negotiations. Guidance in staging your property.
Client • • • •
Complete all repairs and cleaning.
• • • •
Call me if information is depleted.
Refuse to discuss terms with prospective buyers or their agents.
“Stage” your home to be appealing. Hide valuables (also prescriptions). Keep marketing information out for prospective buyers. Leave premises for showings.
Call me with any questions. Refer friends and acquaintances who might be interested in your property.
What You Do & Don’t Control Seller Controls: • Property Condition • Availability for Showing • Price • Home Warranty Seller Doesn’t Control: • Competition • Buyer’s or Seller’s Market • Interest Rates • When The Perfect Buyer Walks Thru Door
Home Warranty Plans Home warranty plans go a long way to alleviate some risks and concerns. For a modest price, the seller can provide to the buyer a one year warranty covering specified heating,
plumbing, electrical, water heater or appliance breakdowns. Coverage under most plans commences at closing. In all cases, there are important limitations and exclusions
(example: appliances/systems must be operative at commencement of coverage).
Selling Price Vs. Timing A C T I V I T Y 1
WEEKS ON MARKET
• Timing is extremely important in the real estate market. • A property attracts the most activity from the real estate community and potential buyers when it is first listed.
• It has the greatest opportunity to sell when it is new on the market.
Preparing For The Offer In slow economic times, offers to purchase routinely come in “low” whereas in healthy economic times, offers are closer to the asking price. Do not be offended by any offer received. Be offended by buyers who tour your property and don’t submit an offer.
ACCEPTANCE. Signed by all parties, dated, delivered… congratulations, you’re on your way to having your property sold!
REJECTION. Unconditional… unfortunately, your home is still on the market.
COUNTER OFFER. Any change to the contract constitutes a counter offer. You are now in the renegotiation stage.
NO ACTION. Equals rejection. Your home is still on the market.
Home Selling Process BEGIN PROCESS
MARKET RESEARCH LISTING SIGNED OFFICE
OFFICE TOUR MLS COMPUTER
BROKER’S TOUR MLS MEMBERS
CONTACT PROSPECTS SHOWINGS BLAST EMAILS OFFER RECEIVED OFFER
CONTRACT ACCEPTED INSPECTIONS
EARNEST MONEY TRANSACTION PROCESSING
Inspections Inspections and potential repairs are the number one reason sales don’t close. Typically, buyers have a certain number of days in which to inspect the property and accept or reject the property based upon these mechanical and structural inspections. SELLER SEES THEIR HOUSE
BUYER SEES YOUR HOUSE
INSPECTOR SEES THE HOUSE
Save Yourself Time, Money and Disappointment — Do Deferred Maintenance Now!
Contract To Close TRANSACTION PROCESSING PROCESSING REJECTION
MORTGAGE CO. UNDERWRITING LOAN APPROVAL TITLE CO. ASSEMBLE PAPERS SETTLEMENT HOME SOLD
Pricing Factors IMPORTANCE OF INTELLIGENT PRICING +15%
+10% Market Value -10% -15%
PERCENTAGE OF BUYERS
30% 60% 75%
As the triangle graph illustrates, more buyers purchase their properties at market value than above market value. If you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your opportunity for a sale.
Pricing Misconceptions It is very important to price your property at competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer. WHAT YOU PAID
WHAT YOU NEED
WHAT YOU WANT
WHAT YOUR NEIGHBOR SAYS
WHAT ANOTHER AGENT SAYS
COST TO REBUILD TODAY
Buyers & Sellers Determine Value The value of your property is determined by what a BUYER is willing to pay and a SELLER is willing to accept in todayâ€™s market. Buyers make their pricing decision based on comparing your property to other property SOLD in your area.
Competitive Market Analysis • Recent Sales
• Current Listings = Competition • Expired Listings = What has not sold
Focusing On Results The proper balance of these factors will expedite your sale.
LOCATION COMPETITION TIMING
CONDITION TERMS PRICE
Our Commitment To YOU
1) ACCURATE EVALUATION The correct selling price of a home is the highest price that the market will bear. To assist you in determining the correct asking price we provide you with a comprehensive market analysis of comparable properties sold and offered for sale in your neighborhood. 2) PROFESSIONAL ADVICE We will advise you of any necessary repairs and how you may best prepare your home for showing. You will be kept up to date on the state of the market, the sale of similar properties and any other factors which may affect the progress of the sale. 3) PROMOTION OF YOUR HOME TO OTHER REALTORS The major selling points of your home will be distributed to other real estate firms throughout the community.
4) SIGNAGE The highly respected Keller Williams Sign advertises your property 24 hours a day. 5) NOTIFY PURCHASERS We will use our advanced computer system to identify people who have been looking for homes in your neighborhood. They will be contacted and given the details of your property. 6) ADVERTISING We will advertise your home in appropriate publications and communicate our results to you. 7) PROGRESS REPORT Every step in the sales effort will be documented. Our Progress Report will keep you up to date. 8) PRE-APPROVED MORTGAGES AND FINANCING GUIDANCE We offer pre-approved mortgages which encourage buyers by letting them know the mortgage potential in advance. Your Keller Williams representative will provide professional financing guidance to both the buyer and the seller.