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GRAPHIC COMMUNICATION BA (HONS) UCAS Code: W210 Entry requirements: Minimum Tariff: 300 Graphic communication can be described 'what human beings leave behind to communicate when they are no longer there in person' or 'Words, images and sometimes sound used to communicate meaning to a specific audience in order to elicit a pre-determined response, to inform, persuade, provoke or entertain'. As graphic communicators, we are tasked with putting ideas across and creating resonance in others’ minds, leaving them room to make the meaning. We have a number of ways of getting the message across or‘visualising what we are thinking’, in memorable and meaningful ways. Graphic (or visual) language is built from words and images, the synthesis of whichcreates meaning. There are three component parts: Verbal - typographic, textural, using words; Pictorial - photographs, drawings, illustration: and Schematic - maps, diagrams, charts. These are often combined within a variety of formats including: books or magazines: moving image such as video or animation; ambient media, exhibitions or installations;signage systems and packaging. Underpinning the technical skills used to create work on behalf of clients is the belief at Cardiff that the ‘idea’ is paramount, and that understanding ‘why?’ is as important as ‘how?’ The most memorable ideas in society are often communicated by storytelling or a compelling narrative, using visual metaphors. Graphic designers use their knowledge of semiotics, psychology and visual rhetoric to explain, and communicate authentically onbehalf of their clients to achieve the desired response. This can be to clearly inform or direct, to promote a business a service or a product or to change behaviour.

Visual communication is a very powerful medium that can influence and sway opinion, which is why at Cardiff the thrust is to educate designers to be agents for change, to be mindful innovators who are conscious of the role they play in fashioning the future.

YOUR PLACE AT CSAD Meeting applicants is important to us.

We know that technical skills are only part of the picture; an emphasis on strong ideas is what makes our course award-winning. Our students have the support of industry mentors and an enviable network of employers and past graduates leading the field in companies, locally and internationally. It’s a broad course that leaves room for each student to be challenged by new ways of thinking and also to tailor their particular route by the choices they make. In the first year we concentrate on Graphic (or visual) language, built from words and images, the synthesis of which creates meaning. The second year brings opportunities to work on briefs with clients and consider target audiences, to address the question of who the designer is in society.

We like to show you around, answer your questions and talk to you about your work and aspirations. No doubt you would like to look at our facilities and the Llandaff campus and find out more about accommodation, transport in the city and finances. This year we will be holding three BIG INTERVIEW EVENTS in our new building. The aims are to welcome candidates applying for places, give you the information you need, and to conduct interviews. We will have a lot to show you and will be able to answer all the nitty gritty questions about studying with us and living in Cardiff. Although, we will be conducting interviews at various times throughout the year, our BIG INTERVIEW EVENTS will be held on the following dates :

In the final year, students engage in specialist briefs and competitions, which enable them to make decisions about their exit strategy, where they want to work, or go on to postgraduate study.


Further information: Admissions Tutor: Ray Nicklin

21ST MARCH 2014

29TH, 30TH, 31ST JANUARY 2014 19TH, 20TH, 21ST FEBRUARY 2014 Watch this space...






Your studies are built around three fundamental aspects of what it is to be an Artist, Maker, or Designer: your unique skills; your creative ideas; and your ability to contextualise these in a professional situation.

You need to be among people who can help you to develop. Our entrance expectations (UCAS 300pts) and rigorous, but friendly, interview processes create an expert community of students who are serious about their studies in art and design. If you are lucky enough to win a place with us, you will join other imaginative, curious and astute student artists, makers and designers in our studios. Each studies a programme designed to put them at the centre of their experience, with opportunities to travel and explore ideas in real depth.

You will study three modules a year and you will only have a single formal assessment for each at the end of each year of study. You can keep developing your work and keep improving it throughout the year. This is what professional artists and designers do, so it’s what we do too. Our University is rated in the top ten for employability in the UK and it is no surprise. We work closely with design companies and arts and maker organisations and with the professional art and design community. We have options for you to develop a business, to gain work experience or even to bring your skills to a community project.You can choose to deliver a detailed business plan, rather than a research dissertation, in your third year of study.

A third of your studies are about developing core skills and techniques and about identifying what makes your personal creative identity valuable, unique and different. At least 50% of your studies will be delivered through teaching. We believe it is important that you are taught in studios and workshops by academic and technical experts who will give you the individual attention you need to build a sustainable career. A third of your studies are about exploring how and why and if the world came to be as it is and how it might be rethought or re-imagined. At Cardiff School of Art & Design you can choose to develop a way of thinking that suits you best, by choosing your history and theory seminar group. Each of these is lead by brilliant historians philosophers and theoreticians. The other third of your studies are about collaboration and exploration. You have the chance to explore outside of the University, to form life-long collaborations or even business partnerships. We also offer opportunities to work with our research groups, to work with an employer or a voluntary organisation, to travel and study in Europe, India, Korea, Australia or America or even to build your own business or creative professional practice.

Aside from being highly qualified and expert lecturers, our staff are leading researchers and practicing artists and designers. Cardiff School of Art & Design is the home of a number of international standard research departments. You will have the opportunity to work on many of these research projects and even to publish your own research before you graduate. BECAUSE YOU WANT EXCELLENT ART & DESIGN STUDIOS AND TECHNOLOGIES Professional artists and designers need excellent studios and workshops and that’s what we provide. We have designed a proper place to do art and design. Come to one of our visit days and see what we mean when we say our new building is an ideas and creative factory, with extensive workshops and resources. You can use almost everything and anything we have available from digital stitch and plaster moulding to our metal foundry or our rapid prototyping workshops. We are also home to the only MIT FabLab in a UK University. Come to one of our open days and see what we mean.

All of our Undergraduate programmes can be extended to study up to Masters level as an MDes or MFA (Professional Masters), MA (Academic and Creative Masters) or MPhil (Research Masters). All students who get a 2.1 degree or above are guaranteed a place on one of our Masters programmes. BECAUSE YOU WANT A LIFE BEYOND ART & DESIGN TOO We are in Cardiff, one of the best student cities in Europe with great value accommodation and enough malls, small shops, arcades, restaurants, pubs and clubs to last a lifetime. Cardiff is close enough to make a day trip to London possible and within reach of the Brecon Beacon mountains and the surf beaches of the Gower. Cardiff is home to design and architecture companies and has the studios of artists and crafts people. Our University has excellent sports facilities. In Cardiff School of Art & Design, we have a thriving social life of our own with subject societies and clubs and of course, frequent exhibitions and evening seminars in the bar.





• Cardiff Diploma in Foundation Studies (Art & Design) (Bridgend) allied programme only

• HNC Building Technology and Management (Ystrad Mynach)

• Postgraduate Certificate in Professional & Research Skills: Art & Design • Master of Fine Art (MFA) • Master of Design (MDes) • Master of Design (MDes) SADI • MA (Cardiff School of Art & Design) • Fine Art • Communication • Illustration • Artist Designer Maker • Product Design • Textiles • Photographic Practice • Art & Science • Philosophy • Ecologies • MA Ceramics • MSc Advanced Product Design • MSc Environmental Change and Practice

• • • • •

• Foundation Degree in Applied Art & Design (Bridgend) • Foundation Degree in Ceramics (Cardiff and The Vale College) • Foundation Degree in Contemporary Textiles Practice (Cardiff and The Vale College) • Foundation Degree in Graphic Communication (Cardiff and The Vale College) • Foundation Degree in Sustainable Building Practice (Bridgend, Pembrokeshire, Llandrillo College, & Coleg Powys)

• HND Architectural Design & Technology • BSc (Hons) Architectural Design & Technology • BA (Hons) Artist Designer: Maker • BA (Hons) Fine Art • BA (Hons) Ceramics • BA (Hons) Textiles • BA (Hons) Graphic Communication • BA (Hons) Illustration • BA (Hons) Product Design • BSc (Hons) Product Design • BA (Hons) Photographic Practice (Bridgend)

MPhil PhD Professional Doctorate in Art Professional Doctorate in Design Professional Doctorate in Ecological Building Practices CARDIFF SCHOOL OF ART & DESIGN, HOWARD GARDENS CAMPUS, CARDIFF, CF24 0SP Tel: +44 (0)29 2041 6154 Fax: +44 (0)29 2041 6944 email: CARDIFF SCHOOL OF ART & DESIGN, LLANDAFF CAMPUS, WESTERN AVENUE, CARDIFF, CF5 2YB Tel: +44 (0)29 2041 6070 Fax: +44 (0)29 2041 6640 email:

Cardiff School of Art & Design Graphic Communication Prospectus 2014/15  
Cardiff School of Art & Design Graphic Communication Prospectus 2014/15  

Graphic communication can be described 'what human beings leave behind to communicate when they are no longer there in person' or 'Words, im...