Page 1

PRINT WERKEN MET BAND????

WWW. COW M A N AG EM EN T. N E T COW MA NAG EMEN T PU BL I CAT I O N DAT E S 2 0 16 PU B L I CAT I O N DATE

DE ADLINE

F E AT URE S

August 25 September 29 October 27 December 8

August 15 September 19 October 17 November 28

Feeding/Preview UK Dairy Day Milking equipment Calf rearing Cow health

READERSHIP SURVEY 2016

TE CHNICA L INF O RMATION – A DV E RT I S E M E N T D I M E N S I O N S Screen full colour: 60 – Screen black: 54 Reproduction material and digital Production material: Certified pdf Always deliver a print of the advertisement Extra bleed: 3 mm

Portrait Landscape

1/1 page 1/2 page 1/4 page 1/8 page type page type area

180 x 256 mm 88 x 256 mm 88 x 125 mm 42 x 125 mm 210 x 297 mm 180 x 256 mm

180 x 125 mm 180 x 61 mm 88 x 61 mm

A DV E RT I S I N G R AT E S Black and white

1/1 page 1/2 page 1/4 page 1/8 page

1x 3x 6x 9x 12x 21x £ € £ € £ € £ € £ € £ € 850 1,247 801 1,181 756 1,115 711 1,047 665 980 608 882 461 679 438 676 414 612 392 576 345 510 297 485 232 341 220 323 208 307 197 287 172 256 166 242 129 183 118 174 112 166 106 161 98 140 93 131

Extra cost for full-colour: 1/1 page: £220, € 320 < 1/1 page £110, € 160

All prices exclusive of VAT (prices in euro and sterling)

MO RE I N F O R M AT I O N ? Please contact CowManagement’s advertisement department FROUKJE VISSER ACCO U N T M A N AG E R

M A R CO J A N S E N ACCO U N T M A N AG E R

Tel.: 0031 (0)26 38 98 823 froukje.visser@crv4all.com

Tel.: 0031 (0)26 38 98 820 marco.jansen@crv4all.com

JANNET FOKKERT ADVERTISING & MARKETING Tel.: 0031 (0)26 38 98 806 jannet.fokkert@crv4all.com

DAIRY PRODUCERS’ FIRST CHOICE


TOPS READER SURVEY AVERAG E HE R D SI ZE O F COWMANAG EMENT R E AD E R S 50 cows or less 4% 200+ cows 20%

51 to 100 cows 26%

NU M B ER OF C OP IES R EA D (OUT OF 8 IN THE PAST 12 MONTHS)

I N T E R E ST I N S UB J E CTS COVE R E D BY COW M AN AG EM ENT

5 or less 9%

very interesting Fertility Herd health Feeding Business Management Calf rearing Milk plant / equipment Breeding & genetics Interviews leaders Grass & maize

6 or 7 16%

151 to 200 cows 15%

interesting

not very

not at all

33

64

26

73

22

70

8

21

60

19

20

71

8

20

63

16

20

52

27

12

56

26

12

54

24

0

10

20

30

40

3 1

50

60

percentage

70

80

1 1 1 6

10

90

100

all 8 75% 101 to 150 cows 35%

FAVO UR I T E ART I CL E S I N COW M AN AG E M E N T 75% of CowManagement readers read all eight copies published each year

An average herd size of 178 cows

very interesting

H OW MUCH OF COWMANAG E ME NT DO YOU ACTUAL LY R E AD? very little 6%

all of it 6%

LIK ES: LAY-OU T no answer 1% well liked 27%

Roger Evans Vet Column UK herd reports Business Update Cow Talk Overseas herd reports Overalls Off

0

interesting

not very

not at all

no answer

34

58

22

72

15

74

15

66

13

72

13

51

34

7

53

33

10

20

30

40

6

11 5

1

10

1

19 10

50 percentage

60

70

80

2

3 2

90

6

1

100

COW M AN AG E M E N T R E ADE R S AL S O R E AD T H E S E M AGAZ I NES British Dairying selectively 32%

most of it 56%

88

Dairy Farmer liked 72%

85

Farmers Guardian

56

Farmers Weekly CowManagement is very well read by dairy producers

Dairy producers like CowManagementâ&#x20AC;&#x2122;s fresh and eye-catching design

ACCO U N TA B I L I TY Research among a randomly selected sample of 100 dairy producers in the UK who receive CowManagement, to find out perceptions and readership behaviour. The telephone survey was carried out using a structured questionnaire. All interviews were conducted by trained interviewers who regularly undertake interviews within the agricultural industry. All aspects of the research were conducted in accordance with the guidelines of MOA, the Center for Marketing Intelligence & Research of which market-research agency Environs International is a full member. Dairy producers were interviewed during the first half of June 2016. WW W.FACE B OOK . C O M / C OW M A N AG E M EN T UK

45

Holstein UK Journal

24

0

20

40

percentage

60

80

100

C OWM A NAGEM ENT: QUA L IT Y IS VA LU E D The results of an independent reader survey for CowManagement speak for themselves. Dairy producers like the variety of technical subjects covered by CowManagement and said that they found articles on herd health, feeding, fertility, other herds, business management, calf rearing, and breeding and genetics both interesting and useful. Readers also like the attractive design and good balance of articles and advertisements.

Readersurvey2016cowmanagement  
Read more
Read more
Similar to
Popular now
Just for you