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TABLE OF CONTENTS Where to Find Us

3

Executive Director’s Message

4

Meet the Career Development Center Staff

5

Our Services

6

Virtual | On-Site Resources

7

Events and Workshops

8

Get Ready for the Search

9

Job Search Strategies

10

Creating Your Resume

14

Job Search Correspondence

31

Cover Letters

32

Thank You Notes

36

Creating Your Personal Marketing Strategy

37

Job Fairs

42

Interviewing

46

Business Dining

53

Salary Negotiation

54

Creating Your Own Professional Brand

56

The Mission of Rollins College Crummer Graduate School of Business is to prepare students to be both managers and leaders who will add value to their organizations and communities.

The Vision of Rollins College Crummer Graduate School of Business is to be a recognized leader in graduate business education with the reputation for producing highly successful managers and leaders.

The Mission of the Career Development Center is to provide career development resources that assist graduate students and alumni in developing skills to successfully navigate in a dynamic, global business environment.

Resources R-CareerLink

61

Jobs for Tars

67

GoinGlobal (City/Country Guides | HB1 Plus)

71

Digital Book of Lists

75

Optimal Resume | Interview

76

Crummer Connect

77

LinkedIn

78

Centers of Excellence

84

Exchange students must contact our office and request permission to use services/resources listed in this guide. This guide is to be used solely by students and graduates of the Rollins College Crummer School of Business.

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Rollins MBA | Crummer Graduate School of Business


Address: 1000 Holt Avenue – Box 2722 Winter Park, FL 32789 Building Number 425

Phone: 407-628-6374 Fax: 407-646-2311 Web Address: rollins.edu/mba/career-development Email Address: careerdevelopment@rollins.edu LinkedIn: http://www.linkedin.com/in/rollinsmbacareerdevelopment

Rollins MBA | Crummer Graduate School of Business

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EXECUTIVE DIRECTOR’S MESSAGE

Help Me Help You I love this phrase. I think I came up with this several years ago when I was speaking with a frustrated Purchasing Manager. She and I were not connecting on resolving an issue and I finally said: “Doris, help me help you. I can’t do anything if I don’t know what you need and when you need it.” Then, I heard Tom Cruise say it in the movie “Jerry McGuire” . . . Regardless of where I heard it, if I thought of it myself and/or you have heard it before, this four-word phrase can make such an impact in your life as well as in the lives of others. It gives clarity and focus. What are your expectations, needs and/or goals? How can I assist you in obtaining your end result if I don’t know what it is? I may or may not be the person who can truly help you; if not, I can try to find the person for you. When on a job search a few years ago, a good friend and community leader, asked me what I was looking for in my next role. I said “anything in Human Resources” since HR was my background and a function I really enjoy. By providing this response, I was not helping my friend help me. He had no idea of my talents and passion, and what my personal needs were. I don’t necessarily like or am good at every aspect in HR, nor did I want to work in particular industries. I also needed to stay in the same location. Since I didn’t provide clarity and focus, he was unable to assist me. I missed out by not having introductions to others who may have been interested in speaking with me about a role in their organizations. It shows we really care. If I were to be unclear about your needs and didn’t push you, then would I really care about what you need? When I say help me help you, I do care and I want you to be successful. It would be great if everyone had this as one of their mantras so they can assist others. When I am coaching individuals, some are clear as mud as to what they want to do or how they should go about their job search. I could say, “Well, when you figure it out, let me know and I’ll see what I can do.” Or, I can say, “Help me help you.” I need information from you so I can determine what you need, who you should talk with, etc. Sometimes this takes time, and the conversation can continue over a few meetings. You are important to me, and I want you to be successful! When meeting with others, encourage them to help you so you can help them. And, in turn help them help you. The Career Development Center team provides resources, tools , direction and encouragement to our students and alumni whether be seeking an internship, full-time role, promotion or transitioning into a new career. We look forward to working with you.

Jane Trnka

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Rollins MBA | Crummer Graduate School of Business


MEET THE CAREER DEVELOPMENT CENTER STAFF

Jane Trnka, SPHR Executive Director jtrnka@rollins.edu Jane encourages success for students, alumni and businesses by promoting internship and employment partnerships. Connecting with faculty and external organizations to generate events and internal programs, her team provides career-related resources and tools to students and alumni. She possesses over 20 years of experience in the human resources field. Prior to joining Rollins, she was a consultant and coach with Right Management, an industry leader in career transition management. She has also worked with various organizations as a trainer, facilitator and human resources consultant. Jane’s experience covers the academic, private, public, for-profit and not-forprofit sectors. Industries include manufacturing and distribution, travel, telecommunications, insurance, and consulting. Jane received her BS in Public Administration from James Madison University in Harrisonburg, VA, and her Certificate in Human Resources Management from the University of Virginia in Charlottesville, VA. She is a member of the MBA Career Services Council, on the Board of Directors for the Employers Association Forum, and a Society for Human Resources member. She recently completed the Crummer Mini-MBA and graduated from class 86 of Leadership Orlando.

Renee Uschold, Assistant Director ruschold@rollins.edu Renee works with graduate students and alumni providing career coaching, resume development, and job search strategies in order to compete for internships and post-graduate employment opportunities. Specializing in Talent Acquisition, she brings over 15 years of professional Human Resources experience to her role. Prior to joining Rollins College, Renee has worked for Fortune 500 companies such as The Walt Disney Co. and Northrop Grumman, where she served in roles including Corporate Recruiting and Training & Development. Renee received her BS in Marketing from Bryant University in Smithfield, RI and is a member of the Society of Human Resource Management. Renee successfully completed the Crummer Mini-MBA and is currently enrolled in the Master of Human Resources Program at Rollins College.

Shirley Haberjan, Coordinator shaberjan@rollins.edu Shirley serves as the primary contact for the Career Development Center. She works closely with students, alumni, and employers. She guides MBA students and alumni on career development tools and resources for a successful employment search and partners with employers by posting and sourcing internship and full-time opportunities. She has experience in marketing, communications, special events, project management, and social media. Shirley received her BA from John Jay College in New York City; in 2012 completed the Crummer Mini-MBA and is currently enrolled in the Master of Business Administration Program in the Crummer Graduate School of Business. She has experience in the corporate and non-profit sectors working with companies such as JP Morgan, Urban Health Plan, Inc., and the Early Learning Coalition of Orange County. Shirley serves as the Executive Vice President for the National Society Hispanic MBA. Rollins MBA | Crummer Graduate School of Business

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OUR SERVICES The Career Development Center offers complementary services to Crummer students and alumni: 

Individual Career Strategy Coaching

Resume and Cover Letter Review and Development

Job Search Strategy Development

Interview Practice (with ability to record sessions)

Salary Negotiation and Total Compensation Guidance

Networking Techniques

Employer, Alumni and Student Outreach

On-Campus Recruiting

On-site Bloomberg Terminal

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VIRTUAL | ON-SITE RESOURCES Online resources are available 24 hours a day and accessible anywhere there is an internet connection. R-CAREERLINK (Job & Internship Database) | pg. 61 Learn about available opportunities in Central Florida and throughout the country. Current full-time students use your foxlink username and password. Working Professional, Executive students and Alumni, use master password to create a new account. To obtain the master password email careerdevelopment@rollins.edu. Jobs for Tars | pg. 67 Rollins College online job database is where employers post positions directly for students and/ or alumni. Create an account to search for information about graduate assistantships, internships and employment opportunities. GoinGlobal | pg. 71 Access to local, national and international career and employment resources including worldwide job openings, industry profiles and country specific career information. This is an excellent resource for those who wish to relocate outside Florida. Information is available for over 90 US cities and countries. Book of Lists | pg. 75 Online, interactive Book of Lists to identify top employers in various geographic areas. OPTIMAL RESUME | pg. 76 Design high-impact resumes in several formats and include your resume in your own professional website. Op tim al Interview allows you to practice and develop interviewing skills with real life multimedia scenarios. CRUMMER CONNECT | pg. 77 Visit crummerconnect.rollins.edu. Join the Alumni social and business networks: LinkedIn, Facebook and Twitter. BUSINESS DATABASES | Olin Library A collection of business databases that will assist in developing your target list of employers for internships and employment opportunities. Databases include Hoover’s Company Records, NetAdvantage and others. BLOOMBERG TERMINAL | On-site, Suite 118 A computer system provided by Bloomberg L.P. that enables professionals in finance and other industries to access the Bloomberg Professional service. Users can monitor and analyze real-time financial market data and place trades on the electronic trading platform. * * Sourced from Wikipedia.

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EVENTS AND WORKSHOPS Each year the Career Development Center hosts a number of workshops and events. We encourage you to visit our Calendar of Events to become familiar with our programs. Career Workshops - Designed to help you develop your skills and become more marketable. Topics include resume development, interviewing, and networking. Employer Insights Over Coffee Roundtable Business leaders share industry insights and career information with students and alumni. Employer Information Sessions - Employers host information sessions to promote internship and full -time employment opportunities. Job & Internship Search Workshop - Industry leaders and students share insights on how they secured full-time employment and/or internships. Executives in Transition - Designed for executive and working professional students and alumni. This forum provides a safe and secure environment to discuss and generate ideas on what is working during their transition period. Networking Events - The Career Development Center hosts two formal events during the academic year: Netw o rk ing Receptio n (November) and Em plo yer Meet & Greet (February). Career Fair - Every year in March and in partnership with Rollins College A&S Career Services, a campus-wide Career Expo is open to all students and alumni. Employers seeking to hire full-time, part-time and internships attend. Summer Sessions - Enhance your professional skills and overall employability with sessions that will educate and inspire you. Social Media Workshops - Learn about LinkedIn and other opportunities to create a strong online brand. Pre-recorded and live career webinars - Various personal and professional development topics are presented to provide guidance for your career search. 8 | Page

Rollins MBA | Crummer Graduate School of Business


GET READY FOR THE SEARCH Assessment and Career Plan Outline Complete one or more of these assessments to get ideas/reinforce ideas regarding your personality skills and interests. Contact careerdevelopment@rollins.edu for information. MBTI - The Myers-Briggs Type Indicator (MBTI) assessment is a psychometric questionnaire designed to measure psychological preferences in how people perceive the world and make decisions.

DiSC - DiSC assessment is a behavior assessment tool centered on four different personality traits: Dominance, Inducement, Submission, and Compliance. CareerLeader - CareerLeader is a fully integrated approach to business career self-assessment built on the premise that one's interests, motivators and skills will drive their future career success and satisfaction.

Review information from assessment(s) and generate a chart of skills, interests, potential industries and potential roles you may use as reference while conducting your search.

Example: Assessment Chart Skills

Interests

Potential industries

Potential roles

Finance

Music

Entertainment Hospitality Banking

Finance Manager Emerging Brands Mgr.

Marketing

Sports Community Services

Entertainment Healthcare Non Profit

Business Development Marketing Manager Public Relations

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JOB SEARCH STRATEGIES Why Have a Strategy? The job search process is lengthy and time-consuming. The search strategy keeps you organized and focused, and provides accountability. What to Include in Your Search Strategy A. Marketing materials: Resume | Business Card | References | Biography B. Identify the Values and Motivators that will help to determine if a job and organization is a match for you. Consider these factors (be creative and talk with others; you will probably come up with more). Then determine:  Have to haves 

Nice to haves

Don’t want/need

Job:  Reporting relationships  Challenge  Responsibilities Compensation:  Base salary  Commission  Bonus  Benefits (health, disability, retirement)  Vacation/PTO

Company:  Culture  Mission  Size  Location  Structure  Government, private, non-profit, etc.  Growth potential  Community reputation  Financial condition

Personal Focus:  Leadership style in organization  Chemistry with staff  Development opportunities  Career Opportunities  Team vs. Individual contributor

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C. Select Focus Areas which are aligned with what you have to have and want to have:  Industry(ies) – Healthcare, Education, Defense, Entertainment, etc.  Companies  Roles – Researcher, Teacher, Engineer, Financial Analyst, Operations Manager, etc. D. Research the appropriate industries and organizations that align with your values and motivators. Utilize on-line resources and people to gather meaningful information.

Example: Search Strategy Date

Industry

Company

Contact name

Contact Info

Method of Contact

Activity

Follow up

2/25/14

Defense

Lockheed Martin

A. Smith

407-987-6699 smith@...

Phone

Coffee

3/18/14

E. Create plans and timelines for activities. Generate a calendar in the manner which works best for you. Those who are successful in their searches spend 30 – 40 hours per week. Finding a job is a job.

Example: Weekly Job Search Plans Timeframe

Monday

Tuesday

A.M.

Work on resume

Networking meeting

Wednesday

Thursday

Coffee

Friday Networking meeting

Finalize resume

Business cards

Research on LinkedIn

Neighborhood event

Lunch meeting

Tuesday

Wednesday

Thursday

Friday

Networking meetBreakfast meeting Write thank yous ing

Research companies

Coffee

Information meeting

Lunch meeting

Plan meetings

P.M. Attend class

Timeframe A.M. P.M.

Monday

Schedule coffee

Rollins MBA | Crummer Graduate School of Business

Research on LinkedIn

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F. Network. Expand your levels of connections.

People you know

People who can introduce you to the decision makers (c contacts)

Decision makers. Those who make recommendations to hire you and/or offer you a job

Networking for Success Fill in the boxes below with names of initial contacts for your career network

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Friends/Relatives

Neighbors

Professional Associations

Former Employers

Former Co-workers

Business Owners

Lawyers/Accountants

School & College Friends

Doctors/Dentists

Clergy

Civic Leaders/ Politicians

Common Interest Associates

Rollins MBA | Crummer Graduate School of Business


G. Interview when called. Even if you are not sure the job is THE job, interview to learn more about the organization, role and yourself. If you get the job offer: If you don’t get the job offer:  Wait 48 hours before accepting  Be gracious  Make sure you know everything you need  Send a thank you note, appreciating the to know to make the right decision: opportunity to interview and meet with  All job responsibilities and expectations. representatives from the organization  Total compensation  Keep in touch if appropriate  Answers to all outstanding questions.  Get the offer in writing  Write thank you notes to those who assisted you

Managing Your Search Strategy 

As with any plan, you need to revisit and tweak as appropriate. While reflecting on what you have done and what you are currently doing, determine what is working well, and what is not working and needs to be eliminated or adjusted.

Don’t spend all of your time creating and tweaking the plan. You will have success when you work the plan.

Celebrate! When you get the offer and accept the job. Share the news with your family, friends, former co-workers and especially those with whom you networked during your search.

Keep your information and contacts current. This information continues to be useful to you as well as others as you enjoy success in your career!

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CREATING YOUR RESUME FOR AN EFFECTIVE SEARCH

Components of a Resume The placement of the components varies on resumes; it is determined by the message you are conveying as well as the focus of experience and/or education. HEADER: This provides your personal information, including your name and contact information with at least 1 phone number, email address and home address. The header is on the 1 st page of the resume only. The 2nd page is noted by your full name and “Page 2”. Placement of the header is personal preference (center, right margin, left margin or combination). SUMMARY STATEMENT OR OBJECTIVE: A Summary Statement introduces you and highlights your specific skills, experience, education and/or talents. The purpose of the summary is to encourage the reader to read the rest of your resume. There are different formats:  Paragraph style with 4 – 5 sentences  2 – 3 sentences with bullets to emphasize skills and/or competencies  All bullets

The Objective may be used when you have a specific focus for your job search. It is important to provide the industry, function and level so the reader knows your target role. PROFESSIONAL WORK EXPERIENCE: This is the opportunity to highlight specific places and dates of employment, as well as your accomplishments. While generating the accomplishments, focus on results and the benefits of the work you did. Ask yourself ... “why did I do this?” and “what was the benefit/contribution to the company as a result of my actions?” Provide:  Company name and location (city and state abbreviation).  The specific years you worked/volunteered. Depending upon the type of work and for how long, you may consider listing months.  Total years should be provided with name of the company. If you held several roles, indicate specific years next to each role.  The title of the role; it should be what is on record for the organization.  Brief summaries after the company and/or role are optional and may be used to provide a highlevel introduction to the company and/or role.  Accomplishments are best highlighted with bullets rather than paragraphs. Bullets are easier to read and do not require the reader to “search” for the information they want to know.  General rule of thumb is to have 1 to 1.5 bullets for each year in the role. If you find you have a lot of accomplishment statements, prioritize, combine and check for redundancy.

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MILITARY EXPERIENCE: It’s important to include the branch of the service and role. If recent, include accomplishments. EDUCATION: List most recent education first, followed by previous educational opportunities. Include the degree, concentration, name and location of college. If you haven’t graduated yet, indicate expected completion date. If you received a scholarship, recognition, etc., put it under the information regarding the college. Provide college and vocational education. It is not necessary to include information regarding High School. PROFESSIONAL DEVELOPMENT: Professional development may include certifications, additional classes (in person, online, etc.), workshops and/or conferences. TECHNICAL SKILLS: Include the skills that will ensure success in the role you desire. MEMBERSHIPS OR AFFILIATIONS: Include those which align with your career objective and are present or fairly recent memberships.

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TYPES OF RESUMES

Chronological: The more traditional structure, it provides information from the most recent experience and then goes backward. This is appropriate for people who have experience and most likely want to stay in same field. Functional: This structure highlights accomplishments rather than specific jobs. This is appropriate for those with little experience or who want to change careers and should focus on transferrable skills. It is easier to create a functional resume after you generate a chronological resume, as the information is provided, and you then select the accomplishments which more align with your search strategy.

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RESUME DO’S AND DON’TS

Do: Write your resume with the reader in mind. Will he/she be able to visualize you doing the work for their organization? How will they know you are different/better than other candidates?   

 

Provide your designation after your name: MBA, PMP, SPHR, etc., if appropriate. Keep your resume focused as much as possible: industry, function, level, etc. Include the projects, work, etc. and the results of the work that you are most proud of. Use strong action verbs to indicate the various skills and strengths you possess and bring to the employer (see pages 28-30).

      

Use appropriate and updated terminology for your desired field. Use quantifiable information when you can. This will help the reader understand the impact of your contribution. Be truthful. Limit your resume to 2 pages. Use professional paper whenever providing a hard copy of your resume. Use bullets. They are easier to read. Make sure punctuation is consistent. Get feedback from people you respect. Update and keep current. Save and submit documents (resume, cover letter, etc.) as PDF documents.

Don’t:  Repeat same skill sets over and over.  Use generic terms: managed, supervised, coordinated, etc. as they don’t really tell the reader what you actually did (see pages 28-30).  Use abbreviations, acronyms (unless explained) or industry jargon.  Have the statement “references available upon request” on your resume. It is assumed you have them and will be able to provide when asked for.  Use personal pronouns.  Provide personal information.  Get overly creative with paper, phrasing and design of your resume. The easier to read, the more likely it will be read.  Use different fonts as well as borders, lines, etc. It may distort format when sending electronically.

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Resume Template Chronological “A” Header (d o no t h ave “He ad e r” o n th e re sum e ) Name Contact Information (phone, email, address) Professional Summary 4 – 5 sentence summary OR 2 – 3 sentence summary with bullets OR All bullets Professional Experience (can also use “Work Experience”, “Professional History”, etc.) Employer, Location (City, State) total years with organization Optional: brief description of company Job Title Optional: brief overview of role  Accomplishments Military Experience Branch of Military Job Title  If recent, list accomplishments

total years in service

Education MBA: Concentration (expected completion date) Rollins College, Crummer Graduate School of Business, Winter Park, FL Degree: Concentration Institution, Location Professional Development  

Certifications Courses – make sure they are recent and relevant Technical Skills

   

Applications Software Hardware Machinery Memberships (can also use “Affiliations”) Organization: title or office if appropriate

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Resume Template Chronological “B” Header (d o no t h ave “He ad e r” o n th e re sum e ) Name Contact Information (phone, email, address) Professional Summary 4 – 5 sentence summary OR 2 – 3 sentence summary with bullets OR All bullets Education MBA: Concentration (expected completion date) Rollins College, Crummer Graduate School of Business, Winter Park, FL Degree: Concentration Institution, Location Professional Experience (can also use “Work Experience”, “Professional History”, etc.) Employer, Location (City, State) total years with organization Optional: brief description of company Job Title Optional: brief overview of role  Accomplishments Military Experience Branch of Military Job Title If recent, list accomplishments

total years in service

Professional Development  

Certifications Courses – make sure they are recent and relevant Technical Skills

   

Applications Software Hardware Machinery Memberships (can also use “Affiliations”) Organization: title or office if appropriate

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Resume Template Functional Header (d o no t h ave “He ad e r” o n th e re sum e ) Name, MBA Contact Information (phone, email, address) Professional Summary 4 – 5 sentence summary OR 2 – 3 sentence summary with bullets Professional Highlights 

Accomplishments Work Experience

Employer, Location (City, State) Job Title

total years with organization

Employer, Location (City, State) Job Title

total years with organization Military Experience

Branch of Military Job Ttitle

total years in service

Education MBA: Concentration Rollins College, Crummer Graduate School of Business, Winter Park, FL Degree: Concentration Institution, Location   

Professional Development

Certifications Courses – make sure they are recent and relevant 

   

Technical Skills

Applications Software Hardware Machinery Memberships (can also use “Affiliations”) Organization: title or office if appropriate

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Rollins MBA | Crummer Graduate School of Business


Resume Sample Entry Level Chronological

Full Name, MBA Address | Phone | Email

Summary MBA Graduate with experience in finance and operations, and working in diverse industries. Analytical and proactive in order to ensure compliance and successful completion of projects. Customer focused with excellent communication skills. Enjoys team environments and effectively engages with leaders, peers and customers, meeting organizational goals. Fluent in Portuguese.

Education MBA, Rollins College Crummer Graduate School of Business, Winter Park, FL

May 2013

Concentration in Finance and Marketing

BA, International Business, Rollins College, Winter Park, FL

May 2011

National Society for Collegiate Scholars/ Phi Eta Sigma

Work Experience Company, Location 2011 – Current Intern, Sports Finance  Collect and compile diverse monthly budget reports for different lines of businesses and projects. Determine variances following month end to ensure that the LOB stays on budget and then forecast for the next month.  Create monthly reports on Event Statistics; analyze and determine profitability of all events at organization.  Participate in generating Profit and Loss statements for over 200 sporting events during the fiscal year.  Developed business cases and pro forma statements for new business opportunities, interpreted data and presented the recommendations to Leadership for approval.  Filtered through large amounts of data and turned it into vital financial analysis for executive review. Company, Location Summer 2008, 2009, 2010, 2011 Camp Counselor  Promoted an encouraging, healthy environment for 25 girls between the ages of 5-6 in a camp environment.  Developed positive working relationships with camp staff and Camp Director. As a team, determined logistics and promoted events and activities including camp Olympics, games, and field trips.  Managed money and permission slips for field trips.  Maintained tracking system for camp and athletic equipment, and camper’s personal property to ensure safety and a clean environment. Company, Location Summer 2010 Production Assistant  Provided administrative support to production manager and the production team. Prepared accurate documentation including scheduling and equipment rentals. Company, Location Summer 2009 Intern, Sales Department/ IMR Manufactures combustion gas analyzers  Interacted with foreign customers in Europe, South America, and Asia and responded to customer communications. Prepared quotations, answered questions, and confirmed orders.  Organized business trips for staff, reconciled bank accounts and petty cash, and prepared shipments to international customers using carriers such as UPS, FedEx, DHL, and international forwarders.

Technical Skills Programs: SAP, Business Obj ects, BW Reports database, Microsoft Office Suite

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Resume Sample Experienced Functional Full Name, MBA Address Phone email SUMMARY Executive C-Level Leader with the courage and ability to introduce and implement tough decisions that have positive impact on the bottom line. Experienced negotiator, fundraiser, community builder and change agent. Engages and effectively communicates with diverse employees, peers and board members to address and resolve issues, and executes short-and long-term initiatives which achieve strategic, operational and financial goals. PROFESSIONAL HIGHLIGHTS  

   

  

  

LEADERSHIP AND MANAGEMENT Designed, led and implemented the conversion of radio station from news/classical to an all-news format station, resulting in increased listeners and listener contributions. Executed the successful negotiation, sale and transfer of a multi-million dollar public television station to a local university which resulted in a better public broadcasting experience for community and significant cash reserves for news station. Effectively managed budgets of over $5MM and a staff of 45, with complete oversight of finance and administration division. Analyzed data and determined logistics to successfully activate $8MM digital transition plans for organization on time and on budget. Designed and implemented the conversation to HD radio, adding an additional steam of public radio programming. Effectively partnered with Governance Board and developed strategic plans and vision for stations. Worked with State and National legislatures to protect and increase funding for public broadcasting, as well as with area civic leaders which developed new and strengthened existing community partnerships. FUNDRAISING AND DEVELOPMENT Determine annual goals, delegate roles and solicits volunteers to successfully lead on-air efforts of raising millions of dollars annually from viewer and listener contributions. Developed more efficient on-air fundraising techniques, including the implementation of a sustainer giving program, which resulted in increased giving and successful goal breaking fund drives. Cultivated, solicited and received major gifts for public broadcasting from individual donors, corporations, and foundations. MARKETING AND COMMUNICATIONS Create and generate marketing campaigns, including writing ad copy and jingles, press releases, talking points, and placing media/print/outdoor buys. Expertly create PowerPoint materials and effectively communicate information to diverse audiences. Educate and generate enthusiasm, gaining support of community organizations. Designed, wrote and implemented crises management communication plans, including the sale of organization, reduction in staff, as well as state and federal funding action plans. Complied with government and industry regulations and also ensured dignity and respect of individuals was maintained during transitions. Consistently sought after to conduct media interviews to promote organization’s credibility and raise awareness of fundraising campaigns.

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NAME PAGE TWO

WORK EXPERIENCE Company, Location 2004 – Present Held progressively responsible roles and executed overall administration and finance, technology and engineering, local and national programming, fundraising and outreach.    

President and Chief Executive Officer (2010 – Present) Executive Vice President/COO/General Manager (2008 – 2010) Vice President for Programming (2006 – 2008) Director of Radio Programming (2004 – 2006)

PREVIOUS WORK EXPERIENCE Company, Location  General Manager (2001 – 2004)  Operations Manager (1999 – 2001) Company, Location Instructor

1999 – 2004

1997 – 1999

EDUCATION MBA Rollins College Crummer Graduate School of Business, Winter Park, FL MS: Human Resource Management Texas A&M, College Station, TX BS: Marketing Texas A&M, College Station, TX TECHNICAL SKILLS  MS Office Suite  Adobe  QuickBooks, Quicken PROFESSIONAL/CIVIC AFFILIATIONS  Organization, Role  Organization, Role  Organization, Role

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Your Summary Statement 

How do you describe yourself?

What level are your pursuing?

What function are you pursuing?

What accomplishment/recognition can you highlight?

Sample Summaries Sample 1 An accomplished Sales Manager with extensive experience in sales development, strategic planning, competitive analysis and customer service. Achieves results by building strong key customer relationships as well as directing and leading a motivated broker sales force. President of the Southeast Frozen Food Association. *****************************************************************

Sample 2 Facilities Manager with experience in managing profit and loss, building positive business relationships and developing and managing budgets in excess of $23M. Effectively manages diverse, small to large teams. Successes include operating and maintaining a 200,000 square foot facility and overseeing the development and construction of multi-million dollar renovations. Prioritizes and determines appropriate resolutions to resolve crises. ***************************************************************** Sample 3 Engaging and motivating leader and communicator, with experience gained from several leadership positions in academic and retail arenas. Effectively contributes as an individual contributor as well as in team-based environments. Analyzes, compiles and presents data to support projects and business objectives.   

Research and Analysis Data Management Project Management

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Sample 4 Cash and Deposit Operations Manager with extensive experience in managing the audit, control and documentation of daily cash and deposit operations. Areas of expertise:    

Cash Management Forecasting and Budgeting Financial Reporting Risk Management Administration *****************************************************************

Sample 5    

Asset Management Cost Control Public company financing and reporting Material Management

Rollins MBA | Crummer Graduate School of Business

   

Strategic Planning and Budgeting Management Information Systems Leadership Change Management

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Accomplishments Past performance is an indicator of future success. Let employers know what you have done and how well you have done it! Employers want to hire people who achieve results and can demonstrate that they have the potential to do so. An effective accomplishment statement contains the following components:   

Action verb (what did you do) Highlight the change you made; quantify when you can Results/benefits to the company

Think if and when you have: 

Accomplished more with the same or fewer resources?

Received awards, recognitions?

Created and/or enhanced efficiency?

Solved challenging problems?

Developed, created, invented something?

Led a team or work group?

Been responsible for a budget?

Presented information to leaders for decisions to be made?

Represented company and/or team to clients?

Reduced expenses, saved money?

Generated revenue, increased sales, increased profits?

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Rollins MBA | Crummer Graduate School of Business


Sample Accomplishment Statements 

Recommended and implemented process improvements which resulted in savings of over $50K annually.

Prepared proposal and acquired bids from corporations across Florida. Negotiated with vendors to complete project within deadline and budget guidelines, generating revenue for organization.

Researched and analyzed data, and generated accurate reports for clients. Information was utilized to make decisions which aligned with their corporate strategy.

Consistently achieved and exceeded monthly sales goals during tenure, generating revenue and maintaining company credibility.

Exceeded annual sales quotas by an average of 15% for two years by initiating a system of follow-up contacts with satisfied customers, and gaining referrals.

Developed a promotional fund-raising campaign for a local chapter of a national organization that secured contributions of over $1M, which exceeded previous record by 20%.

Organized conferences and training events for up to 300 participants, including management of all (P&L) business aspects of planning and marketing, thematic content, and speaker selection.

Conducted national market research data project, implementing instrument design and data collection protocols for new and existing information databases. Produced annual revenue of $100M.

Hired and supervised employees, motivating them to perform duties according to expectations and policies of organization.

Restructured and expanded the size of volunteer group from seven to twenty members to better represent the diversity of the client groups.

Contracted to lead and manage a team of four to maintain large company equipment. Trained staff to operate machinery in a safe manner, reducing risk and liability.

Cataloged all vehicles with an identification number and accurately input detail into an innovative program, storing critical information for future reference.

Recognized for providing exemplary customer service to clients and overall outstanding performance by leaders, and received coveted President’s Cup award.

Rollins MBA | Crummer Graduate School of Business

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SAMPLE ACTION VERBS List obtained from Selling Yourself in a Resume with Action Words - For Dummies

ADMINISTRATION AND MANAGEMENT

COMMUNICATIONS AND CREATIVITY

advised

initiated

prioritized

acted

edited

proofread

approved

inspired

processed

addressed

enabled

publicized

authorized

installed

promoted

arranged

facilitated

published

chaired

instituted

recommended

assessed

fashioned

realized

consolidated

instructed

redirected

authored

formulated

reconciled

counseled

integrated

referred

briefed

influenced

recruited

delegated

launched

reorganized

built

initiated

rectified

determined

lectured

represented

clarified

interpreted

remodeled

developed

listened

responded

composed

interviewed

reported

diagnosed

managed

reviewed

conducted

introduced

revitalized

directed

mediated

revitalized

constructed

invented

scheduled

disseminated

mentored

routed

corresponded

launched

screened

enforced

moderated

sponsored

costumed

lectured

shaped

ensured

monitored

streamlined

created

modernized

stimulated

examined

motivated

strengthened

critiqued

performed

summarized

explained

negotiated

supervised

demonstrated

planned

taught

governed

originated

taught

designed

presented

trained

guided

oversaw

trained

developed

produced

translated

headed

pioneered

trimmed

directed

projected

wrote

influenced

presided

validated

FINANCIAL MANAGEMENT

HELPING AND CAREGIGING

adjusted

economized

reported

advanced

encouraged

reassured

administered

eliminated

researched

advised

expedited

reclaimed

allocated

exceeded

reshaped

aided

facilitated

rectified

analyzed

financed

retailed

arbitrated

familiarized

redeemed

appraised

forecast

returned

assisted

fostered

reeducated

audited

funded

saved

attended

furthered

referred

balanced

gained

shopped

augmented

guided

reformed

bought

generated

secured

backed

helped

rehabilitated

budgeted

increased

sold

balanced

instilled

repaired

calculated

invested

solicited

boosted

liaised

represented

computed

maintained

sourced

braced

mentored

served

conciliated

managed

specified

clarified

ministered

settled

cut

marketed

supplemented

collaborated

negotiated

supplied

decreased

merchandised

systematized

comforted

nourished

supported

developed

planned

tested

consoled

nursed

stabilized

disbursed

projected

tripled

consulted

nurtured

streamlined

dispensed

purchased

underwrote

contributed

obliged

translated

distributed

quadrupled

upgraded

counseled

optimized

treated

doubled

reconciled

upsized

demonstrated

promoted

tutored

downsized

reduced

vended

diagnosed

provided

unified

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Rollins MBA | Crummer Graduate School of Business


OFFICE SUPPORT

RESEARCH AND ANALYSIS

adhered

distributed

managed

administered

detected

interviewed

administered

documented

operated

amplified

determined

invented

allocated

drafted

ordered

analyzed

discovered

investigated

applied

enacted

organized

applied

documented

located

appropriated

enlarged

packaged

articulated

drafted

measured

assisted

evaluated

planned

assessed

edited

obtained

assured

examined

prepared

audited

evaluated

organized

attained

executed

prescribed

augmented

examined

pinpointed

awarded

followed up

processed

balanced

exhibited

planned

balanced

formalized

provided

calculated

experimented

prepared

budgeted

formulated

recorded

charted

explored

processed

built

hired

repaired

collected

extracted

proofread

charted

identified

reshaped

compared

focused

researched

completed

implemented

resolved

compiled

forecast

reviewed

contributed

improved

scheduled

composed

found

riveted

coordinated

installed

screened

concentrated

generated

screened

cut

instituted

searched

conducted

grouped

summarized

defined

justified

secured

constructed

identified

surveyed

determined

liaised

solved

consulted

integrated

systematized

dispensed

maintained

started

critiqued

interpreted

unearthed

SALES AND PERSUASION

TEACHING

arbitrated

judged

purchased

acquainted

designed

influenced

catalogued

launched

realized

adapted

developed

informed

centralized

lectured

recruited

advised

directed

initiated

consulted

led

reduced

answered

dispensed

innovated

dissuaded

liaised

reported

apprised

distributed

installed

documented

maintained

repositioned

augmented

educated

instituted

educated

manipulated

researched

briefed

effected

instructed

established

marketed

resolved

built

empowered

integrated

expedited

mediated

restored

certified

enabled

lectured

familiarized

moderated

reviewed

chaired

enacted

listened

identified

negotiated

routed

charted

enlarged

originated

implemented

obtained

saved

clarified

expanded

persuaded

improved

ordered

served

coached

facilitated

presented

increased

performed

set goals

collaborated

fomented

responded

influenced

planned

sold

communicated

formulated

revolutionized

inspired

processed

solved

conducted

generated

set goals

installed

produced

stimulated

coordinated

grouped

stimulated

integrated

promoted

summarized

delegated

guided

summarized

interpreted

proposed

surveyed

delivered

harmonized

trained

investigated

publicized

translated

demonstrated

implemented

translated

Rollins MBA | Crummer Graduate School of Business

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TECHNICAL ABILITY

ACTION WORDS FOR MANY SKILLS

analyzed

expedited

operated

accomplished

evaluated

overhauled

broadened

fabricated

packaged

achieved

executed

performed

charted

facilitated

pioneered

adapted

facilitated

prioritized

classified

forecast

prepared

adhered

forecast

promoted

communicated

formed

processed

allocated

founded

proposed

compiled

generated

programmed

appraised

governed

reconciled

computed

improved

published

arbitrated

guided

rectified

conceived

increased

reconstructed

arranged

illustrated

remodeled

conducted

inspected

networked

articulated

improved

repaired

coordinated

installed

reduced

assured

increased

reshaped

designed

instituted

researched

augmented

initiated

retrieved

detected

integrated

restored

collected

integrated

solved

developed

interfaced

revamped

communicated

interpreted

stimulated

devised

launched

streamlined

composed

invented

streamlined

drafted

lectured

supplemented

conceptualized

launched

strengthened

edited

maintained

surveyed

conserved

led

trained

educated

marketed

systematized

contributed

navigated

upgraded

eliminated

mastered

trained

coordinated

optimized

validated

excelled

modified

upgraded

demonstrated

organized

won

expanded

molded

wrote

dispensed

originated

wrote

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Rollins MBA | Crummer Graduate School of Business


JOB SEARCH CORRESPONDENCE Written correspondence is an effective and strategic tool for contacting and staying in touch with others, especially while you are conducting your job search. Professional and well-written letters and notes are used to enhance your network, gather information, thank others for spending time with you and/or assisting you with your search, as well as provide an update of your status.

Request for a Meeting As part of your job search, it is important to research industries and organizations. In addition to searching online, it is very helpful to connect and meet with Human Resources and business leaders. An example of a request for meeting letter is in the Creating Your Marketing Strategy section (see p age 37 ).

COVER LETTERS It is appropriate to send a cover letter when submitting your resume for consideration for a job, unless the organization specifically states you should not include one. The cover letter provides the opportunity for you to identify and address the skills and experience required for a role.

Cover Letter Writing Tips 

Know the requirements of the job so you may align your skills and experience with the employer’s expectations. Make sure the information in the cover letter relates to the information on your resume, but does not repeat the verbiage. Use a good quality bond paper (8 ½ x 11) with your name and address printed at the top center. You can use the same header as your resume, which provides consistency in your overall marketing package. Whenever possible, address a letter to a specific person. Use the individual’s full name, including middle initial (if on business card or company site), and exact title. Double-check the spelling. Avoid copying sample letters too closely. Use them as a guide. Provide your own personality, style and wording to appropriately reflect you and your skills.

Rollins MBA | Crummer Graduate School of Business

 

Keep your letter brief and limit it to one page. Before finalizing, reread what you have written out loud. Eliminate awkwardness, wordiness, unintended word repetitions, and changes of verb tense. After making changes, check to see if rewording one sentence created other problems that need to be corrected. Proofread, proofread and proofread again. A suggestion is to have another person read your letter to ensure there are no mistakes. Keep it simple. Too much emphasis on design may draw attention away from the content. And, too much “fluff” hides the point you are making. Keep in mind that short sentences are easier to read than long sentences. But, varying the length of sentences holds the interest of the reader. Keep some form of a copy of each letter for future reference.

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Cover Letter Template Traditional Format

Name Address Phone Email

Date Name Company Address Dear Mr., Ms.:

Brief introduction paragraph. Include:  Job applying for  Where you learned about the job: job board, mutual acquaintance, etc.  Highlight your education and experience that relates to the company and job Body:  More specific accomplishments related to some of the requirements of the role Closing:  Note your resume is included for more information  Contact information

Sincerely,

Name

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Rollins MBA | Crummer Graduate School of Business


Cover Letter Template Column Style

Name Address Phone Email Date Name Company Address

Dear Mr., Ms.: I am pleased to apply for the ______________ role, which is posted on _______________. My qualifications and experience align with the requirements of the role:

Requirements:

Qualifications and Experience

List 3 – 4 requirements of the job listed on the Identify qualification/experience that aligns with. job description or posting requirement. Show the company how you will help them to be successful by doing this work.

My resume, which provides more detail regarding my skills and accomplishments, is enclosed for your reference. I look forward to discussing how I may contribute to ______________ success. I may be reached at _______________. Thank you in advance for your consideration. Sincerely,

Name

Rollins MBA | Crummer Graduate School of Business

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Cover Letter Sample Traditional Format Name Address Phone Email

Date Name Company Address Dear Mr., Ms.: In response to your advertisement for a Market Analyst Intern in Central Florida – look no further! I am the well-qualified and highly competent intern for which you are searching. I hold a Bachelor of Science in Technology (conferred with honors) and am a current MBA student at Rollins College Crummer Graduate School of Business. I am pairing my BS degree with my future MBA in Finance and Management to analyze and forecast the needs and the consumer demands for companies in a global environment. In previous roles, I managed many projects, often overlapping and with deadlines in close proximity to one another; needless to say it was fast-paced. Dynamic environments of product marketing and the competitive landscape prepared me to pay attention to the small details, complete projects on time and accurately, and to be an initiator of progress. I am prepared to not only learn a great deal in my internship with your organization, but also to impart a distinct style of leadership, diversity of thought, and insight that differs from any other! The application of my experiences coupled with the knowledge acquired through school have developed me into an asset that will only enhance the effectiveness of Com pany for years to come. I look forward to the opportunity for an interview and am available at your convenience. Thank you in advance for your consideration, and I look forward to what I anticipate will be the first of many positive communications. Sincerely,

Name

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Rollins MBA | Crummer Graduate School of Business


Cover Letter Sample Column Letter Name Address Phone Email Date Name Company Address Dear Mr., Ms.: I am pleased to apply for the Director of Marketing position, which is posted on your company site. My qualifications and experience align with the scope and requirements of this position. Scope and Requirements:

Qualifications and Experience:

BS in Marketing; MBA preferred

MBA from Rollins College Crummer Graduate School of Business.

Development of marketing programs

Expertise in the development of small – large marketing initiatives, and utilize lean operational processes to successfully execute strategies. Over seven years of marketing program development, planning ad investment and negotiating the prices across all media platforms.

Budget experience

Oversee $1M budget for marketing, sales and operations teams.

3-5 years people management experience

Three years of training, mentoring, and managing the work flows of newly acquired employees. Zero turnover during tenure in leadership role.

My resume, which provides more detail regarding my skills and accomplishments, is enclosed for your reference. I look forward to discussing how I may contribute to Com pany’s success, and may be reached at Phone number. Sincerely,

Name

Rollins MBA | Crummer Graduate School of Business

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THANK YOU NOTES Thank you notes provide the opportunity to follow up, stay in contact and most importantly, show your appreciation to another person for their assistance. 

After a meeting or interview: Thank the person(s) you met with for their time and express your continued interest. Provide additional information as appropriate.

When someone assists you in your job search: Thank them for their assistance and provide follow up information as appropriate. Be sure to let them know when/where you landed your job, and how to contact you in case they need your assistance at any time.

When you are not offered a job: This is a great way to stay in touch and keep your name fresh in the minds of recruiters and hiring leaders. If another job becomes available, you may be the candidate they contact first.

When accepting a job: Especially if the start date is not immediate, the additional contact to your new leader (and others involved in the decision-making process) demonstrates your continued enthusiasm for the job. This also provides the opportunity to clarify information, if needed.

Thank you note tips: 

Send within 24 hours.

Hand written is preferred. Email is OK depending on the industry and/or you know a decision regarding a meeting, job offer, etc. will be within 24 hours.

If appropriate, briefly refer to something mentioned in a previous meeting or include information from a related article.

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Keep it short and to the point.

Include your business card.

Rollins MBA | Crummer Graduate School of Business


CREATING YOUR PERSONAL MARKETING STRATEGY Objectives:  Determine an effective marketing strategy which includes all marketing resources, research and networking  Conduct research and general workable plan  Contact employers for information sessions

Part of research is actually talking with business leaders and employers. Through networking or by taking the initiative to schedule a short meeting, you will create an opportunity to learn more about an industry, particular organization and/or person’s career.

Do:  Create a career plan. Determine how much time you will spend on activities, and when you will do them utilizing the job search plan referred to in job search strategies, plan for two weeks at a time, so you are consistently scheduling activities to support your search (see page 10). 

Create a script to use when you call leaders or send a letter to request an informational meeting. These meetings are excellent opportunities to learn more about an industry, company or business leader. Ask for additional information including referrals, tips on moving into an industry, resume or CV review.

Before the meeting: Research so you know about the organization and be equipped with specific questions, based on your research: 

Recent acquisitions

New products

Culture

Highlights of person’s career

Plan to honor time allotted for meeting

After the meeting: 

Send a thank you note.

Continue to keep in contact as appropriate.

Tip: Use resources available in this guide to assist you with the research.

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Example of letter requesting an informational meeting (content; use appropriate letter format) Dear Mr. _____, My name is __________, and I am a student at ______________. I am studying _____________ and would like to learn more about organizations in the industry. As a result of my research, I note you are one of the leaders in the _______________ industry. Are you available to meet for 15 to 20 minutes so I may ask questions and learn from your experience with __________? Thank you in advance for your consideration. I will follow up with a phone call to schedule the meeting, as appropriate. Sincerely,

Name Contact information

Example of a call requesting an informational meeting Hello, Mr. _____________. My name is _____________________, and I am a student at Rollins College, Crummer Graduate School of Business. I am studying _____________ and would like to learn more about organizations in the industry. Are you available to meet for 15 to 20 minutes so I may ask questions and learn from your experience with _____________________? Thank you for the opportunity to meet with you. The day before, confirm the meeting through email or phone.

Additional follow-up If you do not receive a response to your initial request, wait at least two weeks, but no more than four, to contact the leader again. When you do, refer back to the earlier request and state you are following up and hope to connect in person soon.

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If you do not receive a response with the second attempt, pursue the organization via other means: email instead of call or vice versa, contacting a different leader or through a alternate network. Or, decide if you should focus on another opportunity with a different organization.

Rollins MBA | Crummer Graduate School of Business


PERSONAL INTRODUCTION Gain confidence in talking about personal accomplishments, interests and job search. Write and practice a Personal Introduction. A personal introduction is positive and focuses on your skills and interests. The goal is to quickly engage and continue to engage the other person. For some, it is an extension of their 30 second commercial (see page 40). Create Personal Introduction 

Approximately 1 - 2 minutes

Provide accomplishments, experience and education

Focus on the role or the industry you are seeking

Rollins MBA | Crummer Graduate School of Business

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PREPARING FOR AN EVENT NETWORKING FOR SUCCESS

Conduct a LinkedIn or Google search on the person(s) you will meet. Become familiar with their backgrounds.             

Research companies and jobs (if appropriate) Arrive 15 minutes prior to the start of the event, and plan to stay for the entire event Dress professionally Take business cards; resumes are not necessary in most situations Network with everyone Walk the room Smile Offer a firm handshake Maintain eye contact with whom you are speaking Don’t drink or eat while speaking with a new contact Be aware that others may want to speak with a particular person, so don’t monopolize his/her time Thank people Follow up

What do you say? What do you say/do when you meet someone for the first time? Certainly not: I’m looking for a job, can you find one for me? Utilize an effective 30 second commercial, which is positive and focuses on your skills and interests. The goal is to quickly engage the other person.

YOUR 30 SECOND COMMERCIAL TEMPLATE

Hi, my name is ______________________________________ and I am currently ________________ _______________________________. I am also _____________________________________________. Recent accomplishments include _________________________________________________________ ____________________________________________________________________________________ for _______________________________. Now, I am interested in _________________________________ _________. Ask ________________________________________________________________________.

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Rollins MBA | Crummer Graduate School of Business


30 Second Commercial Examples Sample 1 Hi my name is Jerry, and I am currently finishing my MBA at Crummer graduate school. I am also a member of the Financial club and play soccer with a club league. At Crummer, I’ve been involved with many team activities and projects, enhancing my communication skills and delegation skills. I have also competed and placed in the esteemed _________ competition. Internships included working with ABC company, where I conducted accurate analysis and research for Fortune 500 companies. Now, I am interested in a role where I can use the financial experience to contribute to an organization’s success. Are you available to meet so I may learn more about your organization? Here is my business card. May I have yours?

Sample 2 Hi, I’m Lisa and I am in my first year of graduate school. In addition to my classes, I am involved with the environmental club and work part time at an animal shelter. As I enjoy working for social causes, I have written articles to raise awareness and taught children in elementary school about the importance of taking care of their environment. I was recognized by the school system for this effort. I’m seeking internship opportunities that will leverage my skills and passion. Can I schedule a time to meet with you so I can learn more about your agency and how I may assist your clients?

Sample 3 Hello, I’m Jo, and I am really pleased to meet you. Currently, I’m working part time at a local restaurant, where I make sure our clients enjoy a great meal and have a fun time. I’m graduating in May and am looking forward to starting my career. I am a strong communicator, and juggle many priorities with school and changing work schedules. When I was in undergraduate school, I was the Resident Advisor and made sure students were safe and complied with policies, and also had fun while at school. I’m interested in working for a large organization, where I can have face-to-face contact with the customers. May I meet with you at your convenience, so I can share more about my background and learn about companies I should research? May I have your business card?

Rollins MBA | Crummer Graduate School of Business

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JOB FAIRS

The goal of attending a job fair is to network, gather information and make a favorable impression. Although seekers may be interviewed, jobs offers are rarely made at a fair. Employers attend job fairs to brand their companies and also meet potential candidates. Employers typically send representatives from the Human Resources department and/or functional leaders to share information regarding the company’s organization, culture and roles. Types of job fairs Professional – targets those in leadership and/or exempt level roles. Specialty – focuses on a specific discipline or skill, such as IT (technical), academia, finance, etc. Community – open to all in the community, the companies and jobs are diverse. Company – a specific company has the fair to attract candidates to their organization. Diversity - targets MBA’s and those affiliated with specific ethnic and gender audiences. These events are typically open to all students.

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Rollins MBA | Crummer Graduate School of Business


PREPARING FOR A JOB FAIR Research  Organizations: Try to get a list of organizations that will be represented before the fair. Research all companies prior to the event to find those which align with your values and motivators, and will appreciate your skills, knowledge and experience. Check out the companies that are both familiar and not familiar to you. Determine your 1st, 2nd and 3rd choice employers. Decide on and note which questions you will ask when you meet them at the fair.  Event: Know the location, where to park (and know if you have to pay for parking), and hours of the fair. Practice your 30 second commercial Be prepared to introduce yourself, including your background, contributions in previous roles and your interest in the organization. Prepare for questions | What Employers May Ask  What are you looking for? (“A job” is not the correct response! Be specific and align your response with your research. You should be consistent with your 30-second commercial and resume.)  What are your salary requirements?  Tell me about yourself.  Why are you interested in this company?  What type of position are you interested in?  What are your short-term and/or long-term plans?  What are your strengths and/or weaknesses?  Are you willing to relocate?  Resume specific questions. Questions you should ask Prepare 2 – 3 questions to ask each employer, based on the research you conducted. The information you gain will help you to determine if the organization and job are a good fit, and it demonstrates your interest to the employer.    

What do you like most about working with this company? What is the process you will follow after the job fair? What is the key to successfully moving on to the next step? May I have your business card?

Appropriate Dress: Refer to the Professional Dress section, page 56. When you are attending a job fair, you are interviewing. First impressions count!

Rollins MBA | Crummer Graduate School of Business

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What to Take and Not to Take to the Job Fair 

Positive and confident attitude!  Resume: Employers may want to review your resume in front of you, review your resume after the fair, or not take your resume at all and tell you to apply on-line. Be flexible and plan how you will respond to each situation.  Business Cards: Have current information so employers may reach out to you, or provide your information to another interested party.  Padfolio and pen: Be prepared to take notes during the discussion with the employer. Documenting conversations in more detail after you meet (go to a place which allows you to concentrate) will help you remember who you spoke with and the related discussion. You can refer to your notes when you follow up with correspondence or in an interview. Do not take large purses, laptop case or family members When you Arrive at and Attend the Fair    

Visit the rest room to check your appearance. Silence or turn-off your phone. Check-in at a registration desk if appropriate. Walk around the job fair to locate employers to speak with. Go to your 1st choice employers first, and then meet with your 2nd choice employers. If time permits, visit with your 3rd choice employers. Tip: go to yo ur 3rd choice employers first to practice and become more comfortable speaking with representatives. If there is a line, wait patiently and also listen to others’ conversations. You may pick up on needs of the organization and/or what they expect from candidates. Introduce yourself when it is your turn, and highlight your skills as well as contributions you will make to the employer. Answer and ask questions as appropriate. Stand straight and tall, and maintain eye contact with whom you are speaking. After 5 minutes, excuse yourself, if you can do so gracefully. This shows your respect for the leader and other candidates, and provides you the opportunity to visit other employers. Provide your resume if appropriate.

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   

If you are interested in a particular position, let them know. Ask “What is the process and how is the best way to be considered for a role”? Thank him/her and shake hands (firm handshake) before leaving. Leave a lasting impression. Before you leave the event, return to the booth of any company you have an interest in. Wait for a break in the action, then step up to the recruiter and thank them again for their time. Let them know you will be in touch and look forward to speaking with them again. This lasting impression will help the recruiter to remember your name and face when you do make contact again.

Rollins MBA | Crummer Graduate School of Business


Job Fair Do’s  Dress professionally.  Place your nametag on the right hand shoulder.  Carry a pen and pad, and take notes.  Bring your calendar for the next few weeks.  Plan on how you will store brochures and business cards neatly.  Get business cards from every company and follow up.  Stop to take make more notes about the recruiter, opportunities, etc. after each meeting.  Network with other job seekers.  Relax and be positive!

After the Job Fair:  Write thank you notes to those recruiters with whom you wish to stay in touch.  Think about what went well, and what you would differently. Make notes to refer to in the future.

Rollins MBA | Crummer Graduate School of Business

Job Fair Don’ts  Monopolize a recruiter  Try to see every company  Be overly aggressive  Forget to listen  Forget to take notes and follow up

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INTERVIEWING The interview is one of the steps in the employer’s selection process. It is your opportunity to highlight your skills, experience and talents to a potential employer so they can decide if you are the right match for their job and organization. It is also the opportunity for you to determine if the company is the right match for your skills, values and professional goals. The following aspects are addressed during the interview process: ABILITY: Do you have the ability to do the job, including skills and knowledge? INTEREST: Do you want to do the job for the company? What research have you done? MUTUAL VALUE: Will both parties benefit if you are an employee for the company?

Interviews: Different Types, Venues and Formats Types of Interviews: 

Screening: Also called an informational interview and is usually conducted over the phone by a gatekeeper such as a recruiter. They are trying to judge whether you are a viable candidate for the position, and have the ability and/or interest in the job and company.

Qualifying: This is usually a second or third interview and addresses how well you match the job requirements and company culture. Questions could target past achievements, skills, strengths and aspirations. You will be measured against other candidates and the focus may be on your areas of weakness.

Approval: The last reality-check repeats questions and focuses on areas of concern for either party. It may involve salary and benefits questioning. Display your interest in the job and company, and ask relevant questions.

Blessing: This is typically a meeting with the hiring leader’s leader and/or leaders from different departments. The purpose is to help determine the mutual value and if the potential relationship will supportive of the companies' culture.

Interview Venues:   

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In Person Phone Video-Conference

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Interview Formats: 

One-on-one: Meeting with one person to discuss goals, achievements, skills, strengths/weaknesses, and team fit. Displaying good communication and interpersonal skills is critical.

Panel: Interviewing with a variety of personalities at the same time and responding to different types of questions. Calmness and giving specific answers is important.

Round Robin: Series of interviews with various leaders, one after the other.

Stress: Used to assess your reactions under pressure using rapid-fire and difficult questions. The interviewer is trying to identify how well you think on your feet and could survive in a critical situation.

Behavioral: Also called a situational interview, this is used to determine how you might perform in their situation by looking at past experiences and behavior. Being concise and giving answers using real-world examples is the best approach.

Case Study: An applicant is given a question, problem or challenge and asked to resolve the situation. The applicant is expected to ask probing questions and gather relevant information to arrive at a solution or recommendation.

Technical: Focuses on technical aspects of the role. Be prepared by researching them before the interview.

Directed: The interviewer “directs” the interview by asking all of the questions in this structure format.

Non-directed: The interviewer allows candidate to respond to and also ask several questions in this loose, less structured format.

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Preparing for the Interview The interview begins before you get on the phone, videoconference or company property. Be prepared and engage with everyone you meet. The goal is to get another interview or to be offered the JOB! Key Aspects of the interview to prepare for I. Physical dress  Professional – suits  Hose/socks  Minimal jewelry  Minimal cologne  Finished getting dressed before arriving II. Body language  Firm handshake  Eye contact  Mannerisms III. Psychological  Attitude

IV. Intellectual—What do you know?  Industry  Organization  Role  Competition V. What to take  Resumes  References  Business cards  Notebook/pen VI. What not to take Phone | More than 1 bag | Family members

Find Out While scheduling the interview ask  Who are the interviewers?  Name(s) | Role(s)  How much time should I allow for the interview? Then:  Determine how your skills, talents, experience and passion align with the industry, company and role(s).  Prepare for questions: Resume-based  Work history  Specific accomplishments  Gaps in employment Behavior-based  How you would handle a specific situation  How you have handled a specific situation Traditional  Varies, but fairly consistent among employers 48 | Page

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The Job Interview | A One-On-One Presentation Be Yourself:  Keep the interview on a conversational level.  Use clear, concise, high-quality language that resonates with energy, drive and people skills. Interviewers enjoy meeting someone who has thought through how they can apply their assets to the company’s business.  Use your own words.  If you are uncomfortable, i.e., light in your eyes, etc., let the interviewer know. Be Your Best Self:  Always maintain an awareness of the impression you are creating.  Remember, you have only one chance to make a good first impression, and most employers form lasting opinions in the first few minutes.  Talk with, not at, the interviewer; the interview is an exchange of information between two people.  Give only positive answers; there is nothing to be gained by denigrating previous or current employers, superiors, or positions. Listen:  Hear what is being said or asked. Your listening skills are critical to an effective interview.  Have your material prepared so that you can concentrate on what the interviewer is saying and pay particular attention to tone of voice, non-verbal, needs, preferences, and insights. Don’t anticipate the question and be thinking of your response while the other party is talking.  Think before you answer. Participate:  You have a dual purpose and responsibility in the interview-to inform the interviewer AND to be informed.  Ask questions.  Respond with truthful and meaningful examples of your performance when appropriate. Utilizing the SAR method (Situation, Action, Result) provides the opportunity to highlight your skills and related accomplishments.

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Typical Interview Questions Tell me about yourself. This is the classic opener and gives the interviewer time to size you up. Begin with your experience and skills which are relevant to the job, your education and personal note (sports, likes, etc.). How much do you know about our company? Do your homework! Research information and be ready to discuss briefly about their products, sales, profits (or losses), news and personnel. Ask an open-ended question back to the interviewer to gain more information about his/her views of the company. What interests you about this position and why do you want to work for our company? Base your answer on what you know to be the interviewer’s needs. Go to your list of strengths and prove it with a Situation, Action, Result statement. What is your opinion of your last company or internship? Or What did you like best/least in your last position? Stay neutral or positive. DO NOT give any negative remarks. Focus on situations in which you learned and/or contributed something to the company. What salary are you looking for? Suggested response: “I’d like to know more about the responsibilities of the role as well as your total compensation before I respond.” Have you ever been fired? Be honest. Keep this answer brief. If yes, have a good explanation to provide. What has been your biggest failure or disappointment? The “in the past” technique works very well. If it can be something you were later able to correct, it becomes a learning experience. Do not relay something that may be related to the job requirements of the position you are discussing with the interviewer. 50 | Page

How do you handle pressure/stress? And give me an example. Indicate that you can handle pressure, and prove it with Situation, Action, Result statement and then counter: “What do you consider to be pressure for this position?” to learn what she/he means by pressure. If you are a pro at pressure jobs, give a few accomplishments. How do you feel about your previous supervisor? Keep this answer brief. Whatever your true feelings, be positive. Example: “He was a good manager and I learned a lot from him about delegating authority.” What is your greatest asset (strength-skill)? Base your answer on what you know to be the interviewer’s needs. Go to your list of strengths and then tie each of them to an accomplishment. If you don’t know what the interviewer needs yet, utilize a multiple choice question of your skills and the interviewer can select one. “Well, my key assets are in the areas of marketing, promotions and account management.” “Which would you like me to explain in detail?” Back it up with a Situation, Action, Result. What do you perceive to be your greatest weakness? Use a topic that in the past was a weakness that you have overcome, such as: organization skills, delegating authority, computer skills, public speaking, or time management. Follow up with a SAR (Situation, Action, Result). For example: “(Situation) In the past, I was not good at managing my time. (Action) I realized that I had to be more professional so I took a time management course which (Results) provided me with the skills that I needed.” What kind of manager are you? Or what is your leadership style? This gives you an opportunity to talk about your leadership style/philosophy. Rollins MBA | Crummer Graduate School of Business


How have you increased sales / profits in any of your previous positions? Here is your chance to elaborate on your best accomplishments. If you have not been in a position to increase profits, talk about saving money for a company / project. How did you get along with your boss, co-workers, and subordinates? Have some examples ready to show you are a team player. Answer this in a way that demonstrates that you are comfortable taking direction from authority, get along well with your peers, and that you are approachable by your subordinates. This is also a leadership question. Know what it takes to be a quality leader. In preparation, think of the best people you have worked for and list their attributes in leadership. An important key to being a great manager is to be able to delegate duties while maintaining control. How would your co-workers or colleagues describe you? Focus on your strengths and relate it to the business or a volunteer position.

What are your short, medium, and long-term goals? Tie your answer to goals that could conceivably be realized with the interviewing company. Limit your goals to cover only the short and medium range. Be realistic. A good reply is oriented toward growth in one’s position through learning, experience, and accomplishments. Talk about demonstrated performance and moving to the next level based on the company’s structure. Don’t mention retirement, family or unrelated goals. Why should we hire you? Or, what separates you from the other candidates? Refer back to your personal introduction and the discussion during the interview as well as your research. Relate your skills and accomplishments to the specific needs of the company and/or responsibilities of the role for which you are interviewing. Avoid saying “I am the best candidate for this job” because you don’t know if you really are.

Questions You Should Ask:          

Why is this position available? What is the current challenge for this role? In six months, how will you know you’ve hired the right person? How is performance evaluated? How would you describe a typical day for this position? How does this role interact with other departments? Please describe the values and company culture. What direction is the company going, and how does this department support the strategy? Why do you like working here? What other roles have you had in the organization?

Rollins MBA | Crummer Graduate School of Business

Questions You Should ALWAYS Ask:  

May I have your business card? What is the next step in the interview process?

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THE INTERVIEW DO’S AND DON’T’S

Do:  Be yourself  Listen carefully  Respond to questions  Keep response to under 2 minutes  Tie response back to resume (as appropriate)  Provide relatable results and benefits to the employer whenever possible  Maintain confidentiality of previous employers  Ask for business cards  Write a thank you note to each person you meet

Don’t:  Be shy about talking about yourself.  Be egotistical  Share personal opinions  Discuss personal problems  Talk about salary or benefits (especially during the 1st interview)

After the Interview After you meet with the company representative(s), your interview is not over! You should: 

Take a deep breath and try to relax!

Review in your mind and on paper what you felt went well and what didn’t go so well. Write these aspects down for future reference  What will you continue to do?  What will you change and do differently during the next interview?

Within 24 hours, write a thank-you note to each person you met. Hand written is preferred Typed letter is OK Email, if time sensitive

  

Keep in touch with the interviewer(s) until you know the final decision!

If you get the job offer:

If you don’t get the job offer:

Wait for 48 hours before accepting. Make sure you know everything you need to know to make the right decision:  All job responsibilities and expectations  Total compensation  Answers to all outstanding questions  Get the offer in writing

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Be gracious Send a thank you note, appreciating the opportunity interview and meet with representatives from the organization Keep in touch if appropriate

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BUSINESS DINING ANOTHER VERSION OF A JOB INTERVIEW 1. Don’t be late 2. Dress in business professional attire 3. Mind your manners. Remember your please’s and thank you’s 4. When you are seated, place the napkin on your lap 5. Let the employer order first, ask for recommendations 6. Do not order the most expensive item 7. Order items you are familiar with and that can be eaten with a fork and not your hands 8. Do not order alcohol 9. Order water without ice (ice melts and if it drops on your outfit, it may create a stain) 10. Wait until everyone has been served before you begin eating your meal 11. Follow cues of the person who called the meeting before eating your food 12. Pass the salt and pepper together; they are married 13. Do not place silverware that has been used on the table, it goes on your plate 14. If eating bread, break one piece at a time and only butter the piece that will go in your mouth

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THE BUSINESS MEAL IS ABOUT YOU! NOT THE FOOD 15. When eating meat, cut one bite a at time 16. If passing a dish, pass from left to right 17. Do not ask for a doggy bag or request seconds 18. Do not clean your plate 19. If buffet, do not overload your plate 20. The meal should not be the main focus - It is best if you go to business meeting with a full stomach 21. Take small bites; questions may be asked while you are eating 22. Once you are finished with your meal, place the fork and knife on the plate 23. Wait until you have finished the food in your mouth before taking a sip of water 24. Bring the food to your mouth not your mouth to the food 25. Keep your elbows off the table 26. Do not bring up topics such as religion or politics 27. Typically, the guest who invited you will pay. However, have your wallet ready 28. Send a thank you note to the host

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SALARY NEGOTIATION Your ability to successfully negotiate your salary depends largely on your ability to avoid discussing your salary expectations throughout the interview process. It is not unusual for employers to ask for your salary and other expectations at various stages of the interview (including the initial phone screen). Depending on where you are in the interview process, you may not be able to give a realistic answer. Do you know all aspects of the job for which you are interviewing? Do you know what the company offers in terms of benefits, which may compliment the base salary? If you do not have the information, then ask so you can provide an informed response to the question regarding salary expectations. If you are pressed to provide a salary during the interview process, be realistic about the role, the industry as well as your experience and skills. Do your homework, and provide a range – not a specific dollar amount. Unless you know what the offer will be, and you will accept the job, don’t accept an offer on the spot! Receiving a job offer is an emotional high, and we don’t always think clearly to ask questions and/or confirm information. When you receive the offer, advise the recruiter/leader that you will let them know your answer in 48 hours. You will want this time to check your emotions, review the offer and ensure the role and organization aligns with your values, talents, skills and total compen-

sation expectations. Total Compensation (may include some or all components):          

Base salary Commission Benefits: Medical, Vision, Dental, Short Term Disability, Long Term Disability Vacation or Paid Time off Sick Leave 401(k)/Retirement Car Allowance Phone or phone allowance Computer Other aspects to consider:  Location  Commute  Travel required  Benefits for family members

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If the salary offered is lower than expected, and seems not to align with the role’s requirements and/ or the experience you are bringing to the role, make sure you understand the all of the components of the compensation package that is being offered. Some of the other components may compensate for the lower salary. However, if the total compensation package is lower than expected, below are some statements which may be appropriate for you to have in your conversation: 

I am pleased to have the job offer, but feel the salary is a little conservative based on what we discussed during the interview process. (Be ready to provide examples of the responsibilities, your experience, etc. and be ready to share the desired salary range).

I am looking forward to the possibility of joining the organization, but feel the salary is too modest based on the current market research and lower than I expected. (Again, but ready to provide examples of the responsibilities, your experience, etc. and be ready to share the desired salary range).

If the base salary offer is not changed, determine if you have the opportunity to negotiate one or two other components of the total compensation package:      

Additional vacation time Earlier than normal performance review with potential increase Additional responsibilities to align with higher salary Professional development reimbursement (courses and/or certifications) COBRA payments Start date

If the initial offer is not changed, you decide if you will accept or decline the offer.

If you accept, do so with enthusiasm and have the energy to be a professional contributor to your new employer. Always get the job offer in writing. If the initial o ff er is changed , be sure to get a revised offer letter. This is important for confirming the agreed-upon offer as well as future reference. “If it is not in writing, it does not exist”, especially if the one who agreed to the modified offer is no longer working with you. If you do not accept, be gracious with the declination, thanking the employer for the opportunity to meet with them and learn more about the organization. If appropriate, stay in touch; there may be future opportunities which would be more aligned with your salary expectations.

Additional Tips:  Throughout the negotiations, be professional, polite and positive.  When you discuss one factor and it is resolved (salary, vacation and/or COBRA payments for example), do not go back to discuss. The matter has been discussed and is finished.

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CREATING YOUR OWN PROFESSIONAL BRAND DRESSING FOR SUCCESS Professional dress, in addition to speech and behavior, is a component that contributes to one’s success at school and in business communities. In general, business casual is dressing professionally, looking neat, clean, crisp and well-coordinated yet relaxed, appropriate for less-formal meetings and events.

Creating Your Professional Image and Brand Lisa Maile Seminars & Coaching, LisaMaileSeminars.com

DOES A RELATIONSHIP EXIST between a professional image, confidence development and success? All research says “YES”! Obviously, when you know you look your best and you’re feeling self-assured, it’s easy to showcase your positives and project PRESENCE. In fact, the most logical reason to develop your best possible look is so you have the CONFIDENCE that accompanies it. Each day, we have only ONE CHANCE to create a first impression for those individuals we meet and people who see us for the first time. This happens very quickly, and due to classic conditioning, we get so in the habit of assessing others, we forget people are forming conclusions about us based upon the way we are packaged. A SUCCESSFUL PROFESSIONAL IMAGE should be used as a tool and a weapon to manipulate the response you desire from those you meet. This process is known as IMPRESSION MANAGEMENT (John T. Molloy, Dress for Success, The Wom en’s Dress for Success Book). Today’s industrious men and women conducting a job search and those on their way to the top must package themselves with deliberate and careful attention to their image, in an effort to be perceived as professional, competent, and successful.

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Although we go through life navigating each day and situation with our 5 senses, WE BELIEVE WHAT WE SEE. REAL COMMUNICATION is 10% Words, 2025% Voice (how we use those words) and 65-70% Image & Body Language; the strongest way we communicate is visual, totally unrelated to what comes out of our mouths. IN A FIRST IMPRESSION SITUATION, you are serving as your own personal advertising agency, a marketing tool for your own talents as well as Crummer. We all believe what we see, as visual messages are very reassuring. No one possesses an absolutely perfect look; WE’RE ALL A COMBINATION of image strengths and weaknesses. The “perfect looking” people do one very important thing: they HIDE their negatives, forcing us to see only positives. When you can look in the mirror and see yourself the way others do, objectively recognizing both strengths and weaknesses, you have a head-start to help you achieve your goals. WARDROBE can be the most expensive “image mistake.” When coordinating your total look, consider four factors: 1) color, 2) texture or fabrication, 3) pattern, and 4) shape or silhouette. An effective wardrobe appears only when we create it and won’t magically happen while we sleep at night! Most Americans have accumulated items which never come out of the closet and instead simply serve to depress them each morning as they attempt to select “what to wear.” Maile believes dressing should be joyous and uplifting, empowering us to face each day, and with a personal wardrobe plan, anyone can look and feel like a million on a limited budget, while also saving time and simplifying both shopping and the morning routine of packaging your head-to-toe strongest look.

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Professional Image Guidelines for Men | LisaMaileSeminars.com According to John T. Molloy in Dress for Success, "The suit is the single most important garment that every man wears... the garment on which most people judge the wearer's status, character and abilities". Because it is the "focal point of most people with whom we communicate", Molloy refers to the suit as "the central power garment". Perfect fit is critical, and rarely does this happen "off the rack" for anyone but professional models. The most conservative choice in color, pattern, texture and shape coordinates your most powerful appearance: Color: Contrast offers the strongest professional look. Wearing a navy or gray suit with a white shirt creates immediate presence for everyone, which is why tuxedos are black and white. In general for suits, the darker the color, the more authority transmitted (in less formal situations, khaki is acceptable). The strongest color to add to contrast is red, immediately eye-catching and splitting the color spectrum. Experiment to find the best shade of red based on skin, eye and hair colors. Crisp white shirts say "success"; a light blue solid is also effective. Pattern: Molloy found the most authoritative suit pattern is pinstripe, followed by solid, chalk stripe and plaid. "Invisible" plaids are always appropriate. White and solid color shirts are very effective; a single-color striped shirt (a dark thin stripe on white) also appears professional. Impressive tie patterns include solid, rep (a diagonal stripe), Ivy League, polka dot and paisley. Generally, smaller patterns transmit more authority. Texture: The most effective fabric for a suit is wool (in warm climates, request tropical weight wool), followed by a polyester/wool blend that "reads" like wool. The strongest material for shirts is cotton or a poly/ cotton blend (which wrinkles less during a long day) that reads like cotton. The strongest tie texture is silk, followed by poly that reads like silk or a poly/silk blend, and according to Molloy, then wool and lastly, cotton. Shape: The most conservative shape is the most functional. Both American and European silhouettes can be effective, but not when the latter is extremely fitted. The conservative cut of the traditional Brooks Brothers suit, having survived decades without change, is seen as dependable and trusted. Single-breasted suits are always effective and a much safer bet than double-breasted. A sports coat or jacket worn with a contrasting pair of trousers never says "business" and should be worn only after hours. Likewise, a suit should always be worn with a crisp, long-sleeved dress shirt (absolutely NEVER with short sleeves). The tip of a tie should come to the top of the belt buckle. Bow ties are not recommended for anything other than formalwear. Shoes should be real leather, polished, and extremely conservative in style. Appropriate colors include black, brown and cordovan. Belts should be leather and match shoe color, with a simple, traditional buckle. Socks should be dark and extend over-the-calf. Regarding jewelry, less is more. Men should never wear necklaces, bracelets or earrings. A watch, wedding band, and simple, small cuff links are all acceptable professional attire. For "business casual", wear colors normally associated with strong professional looks: a light blue long-sleeved button-down shirt, navy or black trousers, with or without a tie. If the desired image is more re-

MALE BUSINESS CASUAL IMAGE BUSTERS: Any item showing wear | sleeveless shirts | shorts | beach attire | sandals (or crocs) | athletic sneakers and worn out shoes | items not paired with a jacket for a professional look

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Professional Image Guidelines for Women | LisaMaileSeminars.com The most powerful, professional look for ladies is a 2-piece matching skirted suit--a conservative, dark solid color jacket and matching straight skirt. This image for women is equal and comparable to a man’s business suit. The critical power garment for ladies is the jacket, most effective when length covers the backside and shape is traditional. Besides the silhouette offering credibility, shoulder pads create presence, granting the illusion of height/length. Add a jacket to any look and instantly present a more professional appearance. Business looks, in decreasing order of effectiveness: 1. 2-piece matching skirted suit (most effective) 2. Jacket with contrasting color skirt 3. Dress with matching jacket or pantsuit 4. Short-sleeved (or 3/4 sleeved) jacket with skirt 5. Long-sleeved conservative solid color dress 6. Long-sleeved blouse with skirt or pants (least effective)

Four factors combine to coordinate a look: color, pattern, texture and shape. The most conservative selection in each area gives the perception of authority and professionalism. To create your most powerful appearance: Color: Contrast offers the most professional appearance. Wearing a black, gray, or navy suit (or j acket) with a white shirt or tank creates immediate presence. In less-conservative businesses, brights such as red or royal blue also grant presence. Earth tones and pastels offer less, as they lack contrast. Everyone looks impressive in contrast (which is why tuxedos are made in black and white). The most authoritative color to add to contrast is red, as it splits the color spectrum and is immediately eye-catching. Experiment to see what shade of red works best, based on eye, hair and complexion tones. Pattern: The strongest pattern is no pattern, or solid, followed closely by pinstripe. Also effective is a conservative tweed. Plaids should be small and work best when perceived as solid (no large “tourist” plaids). Texture: Jacket, skirt and trouser fabric must appear structured and substantial, similar to man’s business suit texture. Knit fabrics are inappropriate, as are flimsy or casual fabrications like cotton or denim. In general, if it works for a date, it’s probably not professional attire.

Shape: A 2-piece matching skirted suit (or pantsuit, if physical work demands) is the image that immediately reads “in charge”. A strong jacket is always recommended when wearing pants. If a twin set or sweater is worn with a skirt (or must be paired with trousers), shoulder pads can be added to create a much stronger, authoritative shape; 2-way tape and shoulder pads change the illusion of any cardigan sweater, dress or blouse (fabric stores sell shoulder pads in all thicknesses, including small children’s versions). Flesh tone works best with a white blouse.

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Professional Image Guidelines for Women | LisaMaileSeminars.com Beware of trousers with shapes so wide or narrow their silhouette is inappropriate for business. Too-tight clothing makes the body appear larger and is always perceived as unprofessional. Accessories can add to or destroy a successful image. Shoes should be enclosed--a conservative pump is most effective (when heels are not possible, keeping shoes the same color as trousers will elongate, creating the illusion of height). Chunky heels, platforms and sandals all detract from a professional image. Hosiery must be worn to appear professional. Appropriate colors include flesh-tone (the most conservative look and always acceptable) and dark gray/almost black (true black usually reads as eveningwear). For emergencies, carry a spare pair of pantyhose in a baggie. Hosiery that is too thick (tights) or too sheer (eveningwear) is not effective if the goal is an extremely conservative professional look. Appropriate jewelry includes one pair of earrings, one ring per hand, a watch and one necklace or pin, if desired. If in doubt regarding wearing too much, remove one piece. Understated always appears more businesslike. For conservative professions, the most effective earrings attach to the ear firmly, do not move or swing, and are about the size of a dime or nickel. Earrings can be silver, gold, pearl, or a color trimmed in silver or gold, without appearing to be plastic. Costume jewelry within these guidelines effectively grants presence; hoops and very small studs typically are not substantial enough to appear as strong as a larger earring, providing they not do move, as movement is distracting. Generally, pearl earrings (plain or trimmed in black, which grant presence commanding attention given to the face through contrast) and a pearl necklace always read “professional�. Effective make-up for business essentially means a natural look with strong lips. Eliminate obvious foundation and blush lines. Eyeshadow should be neutral: brown, beige or gray, with mascara color matching hair. Red lips always are perceived as authoritative.

Fingernails should be uniform, with light colored polish, clear, French manicure or red to match lips. Hair should be styled, and if colored, a natural shade which matches brows. Length above the shoulder usually appears most professional; hair worn up or in ponytail without ornamentation. FEMALE PROFESSIONAL AND BUSINESS CASUAL IMAGE BUSTERS: visible cleavage | shiny or see-through fabrics | sleeveless blouses or dresses (unless covered) | unpolished shoes | items showing wear | clothing too baggy or tight | visible panty lines | undergarments showing through | hosiery runs | unnatural hair color | roots | visible stomach | tattoos | wild makeup/polish colors | chipped polish | too much makeup | too much jewelry | gum

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Business Casual Guidelines for Women and Men | LisaMaileSeminars.com “Appropriate business casual” is interpreted differently by different companies, depending upon the industry, geographic region, and individual culture/work environment. In general, business casual is dressing professionally, looking neat, clean, crisp and well-coordinated yet relaxed, appropriate for attending classes when you are not presenting. It is NOT a license to appear sloppy or wear weekend attire like jeans, T-shirts, tube and tank tops, shorts, sundresses, tennis shoes or flip-flops, nor should it be confused with club, cocktail, party or eveningwear. Business Casual is typically not appropriate when you are interviewing, attending networking events, participating in informational meetings, etc. Business Casual for Women 

Structured dress trousers which are tailored and  creased, or a skirt, teamed with a tailored shirt or blouse, a twinset or tailored sweater define business casual. Women are most effective in trousers when the  backside is covered (a jacket or longer length cardigan), teamed with a strong (padded) shoulder. Business  tops which are shorter are better teamed with skirts. Solid conservative colors like black, navy, grey and khaki work best. Three-quarter sleeve jackets and sweaters in solid basic colors are excellent options for summer. Blazers are always appropriate.

A solid-color, short or ¾ sleeved jacket is effective. When jeans and capris are worn, they appear business casual when teamed with a jacket. Pastel, white, extremely dressy or overly casual sandals are not effective. Athletic shoes are inappropriate. Make-up and hair should appear professional when clothes are more relaxed. Business casual does not apply to grooming standards: your image should ALWAYS appear clean, well-pressed, and more “business” than “casual”. Make-up and hair should read “important” for you.

Business Casual for Men  Neat khaki, chino or corduroy pants with a pressed long-sleeved collared shirt or a Polo (golf shirt), worn with a leather belt, socks and shoes is recommended attire. Items should never show wear; the look should be formal enough to throw on a sports coat and appear appropriate to meet a client. If jeans are worn in creative industries, they read business casual when teamed with a jacket.  Effective shoes include oxfords, loafers, lace-ups and rubber-soled leather styles. Athletic shoes are inappropriate.  Professional grooming standards for hair and facial hair are the same as professional business attire.

Always dress for a position a few levels above the one you are seeking. Let everyone see the importance you are placing on the role as well as the respect you have for the organization.

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R-CAREERLINK

RESOURCE

What is R-CareerLink? Learn about available opportunities in Central Florida and throughout the country. Current full-time students use your FoxID username and password. Working Professional, Executive students and Alumni, use the school master password to create a new account. To obtain the master password email careerdevelopment@rollins.edu.

Once registered, you can search and apply for positions; receive career-related information specific to your interests and skills; post, and save your resumes, (edit) cover letters and writing samples. To begin the registration process, please follow the directions below: 1. Start at https://rollins-csm.symplicity.com/students/?signin_tab=2 2. Type in an username*. * EAMBA students are entered in the system at the end of Management Analysis 501. EAMBA students log in using their FoxID username and password.

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After entering the system, complete a short registration.

Once you CLICK submit, you will see the screenshot below.

View at-a-glance features of Insight (Announcements, Shortcuts, Calendar, Alerts, etc.) by clicking on the Home link in the top toolbar

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Sample email received after you register on R-CareerLink Dear John, Congratulations, your registration on R-CareerLink has been accepted. You may now upload resumes, search jobs and internships, schedule interviews and utilize Career Connections. Below you will find your permanent user name and your tem po rary password. Please login through the link at http://www.rollins.edu/careerservices/rcareerlink/login.html and, once logged in, select the Password/Preferences tab under the Profile menu. Here, you should enter a unique password that you can remember. Username: The one used to create the account Temporary Password: Set Your Password (click on this to create your unique password) Sincerely, Rollins College Career Centers

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Click on “Profile” and complete your personal profile information in order to access available positions. Be sure to enter an email address that you will check often. All job information and system correspondence will be sent to this e-mail address. Several fields in the user profile are marked with an asterisk * in red, indicating that they are required fields. Be sure to click on “Save Changes.”

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Uploading Your Resume and Additional Documents on R-CareerLink To upload a resume and other documents, choose the “Resumes & Cover Letters” button at the top of the main menu page. 1. On the “Resumes & Cover Letters” page, you will have the opportunity to upload resumes, cover letters and any other documents (reference lists, writing samples, etc.). 2. Next, click on the link, “Add New” at the bottom left of the page. 3. Scroll down to "Student Document," enter a name for your resume (or other document you wish to upload), where it says "Label” (e.g. Banking Resume, John’s Senior Resume, etc.) Your default resume is highlighted at the top of your resume list every time you submit your resume, though other resumes will also be available for submission. 4. In the next box, use the “Browse” button to find the document you wish to upload from your hard drive, network or disk, and click “Submit.” 5. Your resume is now saved online as both a PDF file, and in its original format. 6. To REMOVE your resume from this system, simply click the “Delete” button to the right of the resume listing. 7. To REPLACE your current resume with an updated version, "Delete" the original and upload a new version. 8. You cannot MODIFY a resume once it has been uploaded and converted. You must delete the old and upload a new copy of that document. 9. To VIEW, DOWNLOAD, or PRINT your resume as a PDF file, click on the red Adobe Acrobat icon pictured under the “View” column. To view, download or print your resume in the original file format, click on the white document icon shown under the “View” column.

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R-CareerLink At-A-Glance

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Jobs and Internships Tab on R-CareerLink

Jobs for Tars Exclusive internship and employment opportunities for Rollins students and alumni. These opportunities were approved by the Career Development Center or Office of Career Services staff. Employers contact our offices for referrals and resume books.

NACELink Internet Job Search Employers pay a fee to have opportunities posted at multiple colleges. Employment opportunities are located in Central Florida and all around the country. These opportunities were not approved by the staff of the Career Development Center or Office of Career Services.

Central Florida Non-Profit Job Board Direct link to one of Crummer’s Center of Excellence, Non-Profit & Philanthropy Center.

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Applying for Jobs on Jobs for Tars (R-CareerLink)

Use the search filters to search by desired criteria and click “Search”

View all submitted job applications by clicking on the “Applications” tab

Add a job to the Favorite list by clicking the star icon

View information such as the description, important dates, and location by hovering over the Quick View (binocular) icon

Note: Depending on your class level, some positions may not be available for you to apply. For example, if an opportunity is open to only current students, alumni may not be able to apply for the position.

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Creating a Search Agent in Jobs for Tars On Jobs for Tars, you can perform advanced searches defining criteria such as location, level of experience, industry, career field, and keywords. Advanced Search  Refine the job list by clicking on the Advanced Search tab.  Save the advanced search as a search agent by clicking on the Advanced Search tab  Check-marking Save As, and then inputting Search Agent name.  Select Locations or Position Types to run a combination search for the jobs list.  Run the search by clicking the [Submit] button.  The search results will display under the Search Results tab.  View a list of search agents by clicking on the Search Agents tab.  Review and/or edit a Search Agent by clicking on a link in the Label column (not shown).  Enable a Search Agent by clicking Yes, and then setting a Period and a Multiple, and then clicking the Submit button.  The system will run enabled Search Agents automatically, and then email you the results.

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Managing Your Search Agent

The Job Postings section displays employer job postings. Students may submit resumes to both on campus recruiting (OCR) job postings and non-OCR job postings. Additionally, students may set Search Agents to schedule automated job searches with email alerts.

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Submit your documents by choosing the appropriate document name from the various document dropdown menus, and clicking the “Submit� button

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GOINGLOBAL

RESOURCE

Located on the homepage of R-CareerLink This resource is updated annually, and features recommended websites and detailed resource descriptions for vital employment topics including:  

Job search resources: general and specialized job sites, job fairs, newspapers that publish job ads, government employment offices, executive search firms, and temporary staffing agencies Country employment outlook and key industry trends. 

 

  

Rollins MBA | Crummer Graduate School of Business

Top company listings: corporate profiles of the largest employers including NAICS descriptions, revenue and full contact information. Industry-specific trade and professional organization information: issues of special concern for foreign professionals, education requirements, trade associations and industry web sites. Business resources: trade councils, chambers of commerce, and other professional and social networking groups. Work permit and visa regulations. Finance and compensation information: taxes, housing, transportation, cost of living, medical insurance, vacation/leave, pensions, social security, and more. Resume/CV writing guidelines and examples. Interview advice Cultural advice

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GoinGlobal Country Career Guides The USA and Canadian City Career Guides fast track finding employment opportunities within the largest and most dynamic metropolitan areas in North America. Each City Career Guide features recommended web sites, professional resources and reliable statistics on: 

        

Job search resources including: online job sites, local branches of staffing agencies and executive recruitment firms, career fairs, newspapers that publish job ads, and government-sponsored employment offices. Metro employment overview and key industry trends. Major employer profiles with detailed contact information and full business descriptions. Business resources including trade associations, chambers of commerce, and other professional and social networking groups. H1B visa application listings organized by both USA state and metro areas. Cost of living information. Work permit and visa regulations. Resume writing guidelines and samples. Interview advice. Cultural advice.

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Browsing the GoinGlobal Country and City Career Guides Click on the GoinGlobal Country Guide or USA/Canada City Guide links from the Main Page to view the full list of guides included in that collection. The list of guides is sorted alphabetically by country/city. Clicking on a country/city name brings you to the main content index for the selected guide. In the USA City Career Guide collection, click on the American Flag icon to access H1B listings by state. H1B listings by metro area are also included in each City Career Guide. The Topic Overview for each guide includes the subjects covered in each section. For example, when you select “Industry and Employment Trends,� you can view the details for that topic. Once the page is open, scroll down the page to see all the information in the selected category.

Searching the GoinGlobal Country and City Career Guides From the GoinGlobal Country Guide or USA/Canada City Career Guide pages, you can input search criteria into the Guide Search box. It is important to be as specific as possible! Select the desired country/city for the search. After you activate the search, the results are listed, including topic and sub-topic titles. Within each guide it is easy to find pages containing a specified word or reference by selecting the Quick Search box in the right-hand side of the page, and entering the search criteria into the box. Again, results are listed showing topic and sub topic titles. Rollins MBA | Crummer Graduate School of Business

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This system provides extensive and detailed access to U.S. Department of Labor (DOL) H1B visa certification records. Use this tool to simultaneously search listings by job title, occupation, employer, location and/or wage information. These records are updated throughout the year, typically on a quarterly basis. Global Key Employer Directory

The Global Key Employer Directory contains more than 500,000 country-specific company profiles in industries such as manufacturing, transportation, consumer goods, consulting services, finance and technology. Both "local" and "multinational" employers are included. This database is updated quarterly. Corporate listings include:  Full official name of the company  Type of company  Description of its activities  Number of employees  Latest financial figures available (sales, etc.)  Names of company officers  NAICS (North American Industry Classification System) category  Mailing Address  Telephone, fax, website, email Searching the Global Key Employer Directory Search by using the Profile Search box on the Employer Directory page. You may search by keywords and topics or by ranges. For keywords and topics, select company name, address or industry/ NAICS, enter the appropriate criteria in the box and select the desired country.

IMPORTANT! Keep in mind that industry does not mean function. For example, the industry “banking” will yield results, while the function “finance” will yield none. You can also search by sales or number of employees using the ranges search function. Select either the number of employees or latest available sales from the Category box, then select a country and enter the desired numerical ranges.

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DIGITAL BOOK OF LISTS The Book of Lists provides you essential information on leading businesses and employers in over 60 of the U.S.'s most dynamic markets; a snapshot of local economies with a perspective you can't get anywhere else. Use the Book of Lists to quickly:  Find decision makers  Contact local business leaders  Market yourself to potential employers

          

RESOURCE

Dallas Business Journal South Florida Business Journal San Francisco Business Times Jacksonville Business Journal Orlando Business Journal Phoenix Business Journal Philadelphia Business Journal Puget Sound (Seattle) Business Journal Triangle (North Carolina) Business Journal Tampa Bay Business Journal Washington D.C. Business Journal

Students and alumni have access to the Book of Lists from publications in multiple cities:  Atlanta Business Chronicle  Austin Business Journal  Boston Business Journal  Cincinnati Business Courier

To access this resource FREE of charge, log-in your R-CareerLink.  Look under SHORTCUTS  Click on Book of Lists  A new page with the screenshot below will open

Write down the username and password before clicking to the new page.

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OPTIMAL RESUME /

RESOURCE

INTERVIEW

The online career tools helps job seekers build a better resume and cover letter, manage an online portfolio, hone interviewing skills, and develop a personal brand online. Click here to create or to access your account. If you are a first time user, email careerdevelopment@rollins.edu to request the master password.

Use the Resume builder to easily and quickly create an impressive, professional resume, which you can share online or download and print.

Need help writing cover letters, thank you notes, introductory emails or follow-up letter? The letter builder combines expert advice and highquality samples to help you create focused, targeted letters for almost every opportunity.

The portfolio builder helps you create an online gallery of your work that can be displayed as a page on your Optimal Resume website, shared as a link, or downloaded as a zipped file.

Practice interviewing. Multiple scenarios, a virtual coach shows you how to answer the questions effectively. You have a maximum of 2 minutes to respond to each question. When you're done, click the Stop button. Afterward, you can Save, Redo, or Replay your response.

Create a customized website that includes a variety of professional documents, as well as links to your social networking profiles, like LinkedIn and Twitter. You also have the option to index your site with major search engines. That improves your "Google footprint" so hiring managers are immediately impressed when they Google your name.

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CRUMMER CONNECT

RESOURCE

Crummer Connect is a free, password-protected social networking site designed exclusively for Crummer alumni. This online service provides the opportunity to stay connected to fellow alumni and the Crummer School through various community features. If you’re a returning member, login with your email and password . If you’re a new member, click here to begin the registration process. If you have any questions contact the Alumni Relations office at crummeralumni@rollins.edu or 407-646-2537.

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LINKED IN

RESOURCE

An online/mobile social network which enables people to leverage and enhance their professional network.

Online resume Market Intelligence goldmine

Referral/introduction vehicle Why Use LinkedIn? 

Present a professional brand Stay in contact with your network Find new contacts Uncover information about companies Stay abreast of profession/industry trends Check out the competition Find jobs Be recruited

      

Why is YOUR Profile So Important?    

The most visible representation of your professional brand. People who want to do business with you will check you out on LinkedIn. Recruiters and hiring managers are sourcing talent – both actively and passively – through LinkedIn. People will make instant decisions about whether to connect with you, refer you or recruit you.

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Profile Building Blocks        

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Headline: info rm atio n m o st frequently seen abo ut yo u Photo Summary Skills  Endorsements Experience Education Recommendations Additional Info  Do not have to include personal info  Specify how/why you want people to contact you Add sections Organizations Public profile URL: custo m ize it

The Optimized Profile      

Includes at least summary, experience, skills, education, headline, photo and 50+ connections Skills are carefully selected and prioritized Uses keywords throughout Includes high-quality recommendations As close to “All-Star” strength as possible To access: use the Improve your Profile button (near your photo)

Adding Connections 

   

Many ways to add connections!  Add Connections link / Contacts menu  Email ‘scrape’  Direct email  Upload .csv file Search by name in search box “Back door” Colleagues, Alumni, People You May Know Invitations that get accepted: Perso nalize each connection request

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Invitations that get accepted

John, so glad to see you landed the role you wanted at SAP. Congrats! Let’s stay connected via LinkedIn. Warmest wishes, Tom **************** Brent, glad to see you’re on LinkedIn. I’m connecting with a number of former colleagues from ABC Co., and hope you’ll accept my invitation. All the best, Jan

**************** Lynn, it was a pleasure to meet you at the Crummer networking event on Tuesday. Thank you for your advice and invitation to connect on LinkedIn. I look forward to seeing you again at future events. Best regards, Shawn

Netiquette    

Treat your network with respect; do not abuse Support others and offer to make introductions where it is mutually beneficial Send a personalized message with an invitation to connect or request for recommendation and minimize “cold calls” Post only professionally appropriate material! Everything you post, anywhere online becomes part of your brand

Stay Connected!         

Connect /stay connected with known contacts Stay up-to-date on business/profession/industry trends Uncover job leads Investigate companies Enhance your networking activities Be found by recruiters Watch your home page for opportunities Send a congratulations note, or pass along information Share an update on your activity

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Stay up-to-date on business trends

   

Scan the updates on your Home page LinkedIn Today, company, group updates Join relevant Groups and stay active Get email digests of Group news

Search by keywords

Filter further

Follow target companies

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Uncover Job Leads     

Set up saved searches in the Jobs section Get email alerts of matching jobs Join relevant Groups Watch/search jobs posted to the group Follow target Companies

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Investigate Companies 

 

Search for target companies in Company pages  Read Products, Careers and Insights  Follow the company to get updates on home page Read profiles of employees at that company  Immerse yourself in company lingo Understand what jobs exist, where they exist and how people got there  Prepare for interviews

Be found by recruiters      

Optimize your profile Maximize your quality network Join relevant groups Follow target companies Apply for select positions and follow up as appropriate Stay active!

Recruiters look for: A candidate with the knowledge, talents and career focus that fits the job and company A positive professional brand

Enhance your network  Seek out people you meet in round table luncheons and connect on LinkedIn  Search for contacts in target companies and industries. Get a warm introduction  See who’s viewed your profile and reach out as appropriate ****LI should elevate not replace other networking****

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RESOURCE

CENTERS OF EXCELLENCE

Click here to learn more about the Centers of Excellence Career Development Center 407-628-6374 careerdevelopment@rollins.edu

Alumni Relations 407-646-2537 crummeralumni@rollins.edu

Center for Advanced Entrepreneurship 407-691-1125 cfae@rollins.edu

Center for Leadership Development 407-628-1059 pwoodley@rollins.edu

Management and Executive Education 407-647-1252 exceed@rollins.edu

Philanthropy and Nonprofit Leadership Center 407-975-6414 pnlc@rollins.edu

Stay Connected!


This guide is to be used solely by students and graduates of the Rollins College Crummer Graduate School of Business. All rights reserved. ™

Rollins MBA Career Development Resources Guide 2014  

This guide is to be used solely by students and graduates of the Rollins College Crummer Graduate School of Business. All rights reserved....