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Our Mission and Vision The Mission of Rollins College Crummer Graduate School of Business is to prepare students to be both managers and leaders who will add value to their organizations and communities.

The Vision of Rollins College Crummer Graduate School of Business is to be a recognized leader in graduate business education with the reputation for producing highly successful managers and leaders.

The Mission of the Career Resource Center is to provide resources and strategic relationships for our students, alumni and business partners, encouraging success for careers in diverse, global business environments.

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Crummer Graduate School of Business



Our Mission and Vision


Executive Director’s Message


Event Preparation


Meet the Career Resource Staff




Our Services


Salary Negotiation


Virtual | On-Site Resources


Job Fairs


Events and Workshops




Art of Business Dining


Create A Professional Business Presence


Assessments and Career Plan


Job Search Strategy


Creating Your Resume


Job Search Correspondence




Cover Letter


Digital Book of Lists


Thank You Notes


Business Cards


GoinGlobal (City/Country Guides | HB1 Plus)








Beyond B-School


Crummer Connect








Self Introduction & 30 Second Commercial






Mailing Address 1000 Holt Avenue | Box 2722 | Winter Park, FL 32789 Building Number 425. Suite 122

Phone: 407-628-6374 | Web : | Email : | LinkedIn: rollinsmbacareercenter

Exchange students please contact our office and request permission to use services/resources listed within. Crummer Graduate School of Business

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Help Me Help You I love this phrase. I think I came up with this several years ago when I was speak ing with a frustrated Purchasing Manager. She and I were not connecting on resolving an issue and I finally said: “Doris, help me help you. I can’t do anything if I don’t know what you need and when you need it.” Then, I heard Tom Cruise say it in the movie “Jerry McGuire.” Regardless of where I heard it, if I thought of it myself and/or you have heard it before, this four-word phrase can make such an impact in your life as well as in the lives of others. It gives clarity and focus. What are your expectations, needs and/or goals? How can I assist you in obtaining your end result if I don’t know what it is? I may or may not be the person who can truly help you; if not, I can try to find the person for you.

When on a job search a few years ago, a good friend and community leader, asked me what I was looking for in my next role. I said “anything in Human Resources” since HR was my background and a function I really enjoy. By providing this response, I was not helping my friend help me. He had no idea of my talents and passion, and what my personal needs were. I don’t necessarily like or am good at every aspect in HR, nor did I want to work in particular industries. I also needed to stay in the same location. Since I did not provide clarity and focus, he was unable to assist me. I missed out by not having introductions to others who may have been interested in speaking with me about a role in their organizations.

It shows we really care. If I were to be unclear about your needs and did not encourage you, then would I really care about what you need? When I say help me help you, I do care and I want you to be successful. When I am coaching individuals, some are clear as mud as to what they want to do or how they should go about their job search. I could say, “Well, when you figure it out, let me know and I will see what I can do.” Or, I can say, “Help me help you.” I need information from you so I can determine what you need, who you should talk with, etc. Sometimes this takes time, and the conversation can continue over a few meetings. You are important to me, and I want you to be successful!

When meeting with others, encourage them to help you so you can help them. And, in turn help them help you. The Career Resource Center team provides resources, tools, direction and encouragement to our students and alumni whether be seeking an internship, full-time role, promotion or transitioning into a new career.

We look forward to working with you.

Jane Trnka

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Crummer Graduate School of Business

MEET THE CAREER RESOURCE STAFF Jane Trnka, MBA, SPHR, SPHR-SCP Executive Director As the Executive Director for the Career Resource Center, Jane is responsible for providing resources and strategic alliances for students, alumni and business partners, and encouraging success for careers in diverse, global business environments. She possesses over 20 years of experience in the human resources field. Prior to joining Rollins, she was a career transition consultant and also worked with various organizations as a trainer, facilitator and human resources consultant. Jane’s experience covers the academic, private, public, for-profit and not-for-profit sectors. Industries include distribution, travel, telecommunications, insurance, and consulting

Jane received her MBA from the Rollins College Crummer Graduate School of Business in Winter Park, FL and her BS in Public Administration from James Madison University in Harrisonburg, VA. She also earned her Certificate in Human Resources Management from the University of Virginia in Charlottesville, VA. Jane has been quoted in the Wall Street Journal, Forbes, US News and World Report and USA Today, and has been featured on radio and TV, providing insights regarding career management strategies. Jane is currently on the Board of Directors for CareerSource Central Florida, and a co-chair of the Research and Trends Committee for the MBA Career Services and Employer Alliance (MBA CSEA). She is a graduate of Leadership Orlando, and was the 2015 chairperson of the Board of Directors for the Employers Association Forum (EAF).

Renee Quintanilla, MHR Associate Director

As a Career Coach, Renee engages with MBA students and alumni for resume development, job search strategies, salary negotiations, networking, and relationship building. She is the Rollins MBA Internship Advisor providing oversight for academic requirements and partnering with business leaders to ensure student and organizational success. Specializing in Talent Acquisition, she brings over 15 years of professional Human Resources experience to her role.

Prior to joining Rollins College, Renee worked for Fortune 500 companies such as The Walt Disney Co. and Northrop Grumman, where she served in functional roles including Corporate & University Recruiting, Training & Development, as well as Employee Engagement. Renee received her Bachelor of Science in Marketing from Bryant University and Master of Human Resources from Rollins College. She is a member of the Society of Human Resource Management and is a class graduate of Leadership Orlando Class 90.

Shirley Haberjan, MBA Associate Shirley serves as the primary contact for the Career Resource Center. She ensures MBA students are trained on career databases for a successful employment search, and builds successful partnerships with business leaders to position Crummer as a school of choice for their recruitment needs. Her experience lies in program, project, event management and execution, lean operational practices, and integrated marketing.

Former employers include JP Morgan, Urban Health Plan, Inc., and the Early Learning Coalition of Orange County. Shirley received her Master of Business Administration degree from Rollins College, Crummer Graduate School of Business and her Bachelors of Arts degree from John Jay College in New York City. Crummer Graduate School of Business

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Complementary services to offered to Crummer students and alumni •

Individual Career Coaching

Resume and Cover Letter Development

Job Search Strategy

Interview Preparation

Salary Negotiation and Total Compensation

Networking Techniques

Employer, Alumni and Student outreach to enhance professional network

On-Campus Recruiting

Crummer Alumni Receive FREE Career Coaching for Life

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Crummer Graduate School of Business

TECHNICAL RESOURCES Virtual technical resources available and accessible anywhere there is an internet or Wi-Fi connection.

HANDSHAKE (Job/Internship/Resources Database) | page 72 One STOP Resource ▪

View and apply to jobs in Central Florida and throughout the country

Increase your exposure to local and nationwide employers

Follow career related events, employers and opportunities

RSVP to events

Library loaded with all the resources you need for a successful search

Post, and store resume(s), cover letter(s) and writing samples

Resources listed under “Articles” in Handshake | page 78 Business Databases, powered by the Olin Library Business databases assist in developing your target list of employers for internships and employment opportunities. Databases include Hoover’s Company Records, NetAdvantage, Mango Language, and others. • Book of Lists | page 79 Online, interactive Book of Lists to identify top employers in various geographic areas. • GoinGlobal | page 80 Access to international career and employment resources, industry profiles and country specific career information. Resource for International Students to learn about H1Visas and sponsoring companies. • Vault | page 86 Vault provides in-depth intelligence on what it's really like to work in an industry, company or profession, and how to position yourself to land that job! • Beyond B-School | page 87 Beyond B-School provides access to leading experts, whose cutting-edge techniques and advice help you get – and stay – ahead.

CRUMMER CONNECT | page 88 Visit Join the Alumni social and business networks: LinkedIn, Face- book and Twitter.

LINKEDIN | page 89 The most visible representation of your professional brand which recruiters and hiring managers use to find talent.

Crummer Graduate School of Business

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EVENTS AND WORKSHOPS Throughout the year, the Career Resource Center hosts a number of workshops and events. Event information is found on Handshake. Company Site Visits Students visit companies for an immersion experience. They meet leaders who share industry insights and career information. Employer Insights Over Coffee Roundtable Business leaders share industry insights and career information with students and alumni.


Meet The Company Information Sessions Employers host information sessions to promote internship and full-time employment opportunities. Job & Internship Search Workshops Students share insights on how they secured full-time employment and/or internships. Leaders share their expectations for the interns. Executives in Transition Designed for executive and working professional students, and alumni. This forum provides a safe environment to discuss and generate ideas on what is working during one’s transition period.


Power Breakfast/Lunch A Business Executive meets with an intimate group of students to discuss careers, shares industries insights and their contribution to the community. Networking Events An Employer Meet & Greet event is held each academic year during the Fall term. Students meet employers, enhance their professional network and many times secure jobs or internships! Career Fair Held annually in March and in partnership with Rollins College Center for Career and Life Planning, a campus-wide Career Expo is open to all students and alumni. Employers seeking to hire full-time, part-time and internships attend.


Sunset Socials at the Crummer Patio Students network and mingle with Crummer Alumni to grow their professional network. Job Shadow Students visit an organization where they are shown different areas of the business.


Linked Profile Review Hiring leader or industry professional provide one-on-one feedback for a powerful online presence. 8 | Page

Crummer Graduate School of Business


Assessment and Career Plan

Business Cards

Job Search Strategy


Creating Your Resume


Job Search Correspondence

Informational Meetings

Cover Letters

Self Introduction

Thank You Notes

Professional Events Preparation

Crummer Graduate School of Business

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ASSESSMENT AND CAREER PLAN OUTLINE Assessments and Career Plan Completing one or more of these assessments will help to generate ideas, and/or reinforce your personality skills and interests.



DiSC assessment is a behavior

CareerLeader is a fully integrated approach to business career

assessment tool centered on four

self-assessment built on the premise that one's interests,

different personality traits:

motivators and skills will drive their future career success and

Dominance, Influence, Steadiness,

satisfaction. Contact for access to

and Conscientiousness


Review information from assessment(s) and generate a chart of skills, interests, potential industries and roles you may use as reference while conducting your search.

Example: Assessment Chart




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Sports Community Services

Potential industries

Entertainment Hospitality Banking

Entertainment Healthcare Non Profit

Potential roles

Finance Manager Emerging Brands Mgr. Business Development Marketing Manager Public Relations

Crummer Graduate School of Business

JOB SEARCH STRATEGY Why Have a Strategy? The job search process is lengthy and time-consuming. The search strategy keeps you organized and focused, and provides accountability. Include in Your Search Strategy: A. Marketing Materials: Resume | Cover Letter | Business Cards | References | Biography | 30 Second Commercial. B. Identify the Values and Motivators that will help to determine if a job and organization is a match for you.

Consider these factors and determine: Nice to Have, Have to Have, and Don't want/Don’t need.

Job Search Strategy Factors Nice to Have

Have to Have

Company car

Short commute

Fitness classes

Free parking

Health benefits

On-site daycare

Job • Reporting relationships • Challenge • Responsibilities Company • Culture • Mission • Size • Location • Structure • Government, private, non-profit, etc. • Growth potential • Community reputation • Financial condition

Crummer Graduate School of Business

Don’t Want / Don’t Need

Personal Focus • Leadership style in organization • Chemistry with staff • Development opportunities • Career opportunities • Team vs. individual contributor

Compensation • Base salary • Commission • Bonus • Benefits (health, disability, retirement) • Vacation/PTO • Salary increases • Membership dues

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Job Search Strategy (continued)

C. Select Focus Areas which are aligned with what you have to have and want to have: • Industry(ies): Healthcare, Education, Defense, Entertainment, etc. • Companies: Walt Disney Co., Siemens Energy, Tupperware, Universal Orlando Resort, etc. • Roles: Researcher, Programmer, Engineer, Financial Analyst, Operations Manager, etc. D. Research the appropriate industries and organizations that align with your values and motivators. Utilize online resources and people to gather meaningful information.

Example: Job Search Strategy Tracking Date



Contact name

Contact Info

Method of Contact




Lockheed Martin

A. Smith

407-987-6699 smith@...



Follow up


E. Create plans and timelines for activities. Generate a calendar in the manner which works best for you. Those who are successful in their search spend 30 – 40 hours per week.


Example: Weekly Job Search Plans Timeframe




Work on resume

Networking meeting

Plan meetings




Friday Networking meeting

Finalize resume

Business cards

Research on LinkedIn

Neighborhood event

Lunch meeting

P.M. Attend class








Networking meeting

Breakfast meeting

Write thank you’s

Research companies


Schedule coffee

Information meeting

Research on LinkedIn

Lunch meeting


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Crummer Graduate School of Business

Job Search Strategy (continued)

F. Network. Expand your levels of connections.

People you know.

A Contact

People who can introduce you to the decision makers (C contact).

B Contact

Decision makers. Those who make recommendations to hire you and/or offer you a job.

C Contact

Networking for Success Exercise Make a list with names of initial contacts for your career network



Professional Associations

Former Employers

Former Co-workers

Business Owners


School & College Friends



Civic Leaders/ Politicians

Common Interest Associates

Crummer Graduate School of Business

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Job Search Strategy (continued)

G. Interview when called. Even if you are not sure the job is THE job, interview to learn more about the organization, role and yourself


Wait 48 hours before accepting

Make sure you know everything you need to know to make the right decision:


Be gracious when declining

Send a thank you note appreciating the opportunity to

❑ All job responsibilities and expectations

interview and meet with

❑ Total compensation

representatives from the

❑ Answers to all outstanding questions •

Get the offer in writing

Send thank you notes to those who helped you

organization •

If appropriate, keep in touch; there

may be future opportunities with the organization


• As with any plan, you need to revisit and tweak as appropriate. While reflecting on what you have done and what you are currently doing, determine what is working well, and what is not working and needs to be eliminated or adjusted. • Don’t spend all of your time creating and tweaking the plan. You will have success when you work the plan. • Celebrate! When you get the offer and accept the job. Share the

news with your family, friends, former co-workers and especially those with whom you networked during your search. • Keep your information and contacts current. This information continues to be useful to you as well as others as you enjoy success in your career! 14 | Page

Crummer Graduate School of Business

CREATING YOUR RESUME FOR AN EFFECTIVE SEARCH Components of a Resume The placement of the components varies on resumes. It is determined by the message you are conveying as well as the focus of experience and/or education. HEADER This provides your personal information, including your name and contact information with at least 1 phone number, email address and optional home address The header is on the 1st page of the resume only. The 2nd page is noted by your full name and “Page 2.” Placement of the header is personal preference (center, right margin, left margin or combination). SUMMARY STATEMENT OR OBJECTIVE A Summary Statement introduces you and highlights your specific skills, experience, education and/or talents. The purpose of the summary is to encourage the reader to read the rest of your resume. There are different formats to craft your summary statement. • Paragraph style with 4 – 5 sentences • 2 – 3 sentences with bullets to emphasize skills and/or competencies • All bullets The Objective may be used when you have a specific focus for your job search. It is important to provide the industry, function and level so the reader knows your target role. PROFESSIONAL WORK EXPERIENCE Highlights specific place(s) and date(s) of employment, as well as your accomplishments. While generating the accomplishments, focus on results and the benefits of the work you did. Ask yourself: why did I do this? and what was the benefit/contribution to the company as a result of my actions? Provide: • Company name and location (city and state abbreviation). • The specific year(s) you worked/volunteered. Depending upon the type of work and for how long, you may consider listing months. • Total year(s) should be provided with name of the company. If you have held several roles, indicate specific years next to each role. • The title of the role (should be what is on record for the organization). • Brief summaries after the company and/or role are optional and may be used to provide a highlevel introduction to the company and/or role. • Accomplishments are best highlighted with bullets rather than paragraphs. Bullets are easier to read and do not require the reader to “search” for the information they seek. • General rule of thumb is to have 1 to 1.5 bullets for each year in the role. If you find you have a lot of accomplishment statements, prioritize, combine and check for redundancy.

Crummer Graduate School of Business

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Creating your resume (continued)

MILITARY EXPERIENCE Include the branch of the service and role and include accomplishments. EDUCATION List most recent education first, followed by previous educational degree(s). Include the degree, concentration, name and college location. If you have not graduated, list expected completion date. If you received a scholarship, recognition, etc., list it under the information regarding the college. Provide college and vocational education only. Information regarding High School is not necessary. PROFESSIONAL DEVELOPMENT Professional development may include certifications, additional classes (in person, online, etc.), workshops and/or conferences. TECHNICAL SKILLS Include the skills that (are relevant) will ensure success in the role you desire. MEMBERSHIPS OR AFFILIATIONS Include those which align with your career objective, are present or fairly recent membership(s).

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Crummer Graduate School of Business


CHRONOLOGICAL The more traditional structure, it provides information from the most recent experience and goes backward. Appropriate for people who have work experience and would like to stay in same industry or function.

FUNCTIONAL Structure highlights accomplishments rather than specific jobs. The focus is on transferable skills. Appropriate for those with limited experience or wish to change careers. It is easier to create a functional resume after you generate a chronological resume, the information is provided, and you then select the accomplishments align with your search strategy. Write your resume with the reader in mind. Will they be able to visualize you doing the work for the organization? How will they


know you are better or different than other candidates? ❑ Keep your resume focused as much as possible: industry, function, level, etc.

❑ Repeat same skill sets.

❑ Include the projects, work, and the results of the work you are most proud of.

❑ Use personal pronouns.

❑ Customize your resume for the specific role you are applying. After reviewing the

❑ Use generic terms: managed,

job description, incorporate your experience which aligns with the expectations of

supervised, coordinated, etc.

the role.

They do not tell the reader what

❑ Use strong action verbs to indicate the various skills and strengths you possess


and bring to the employer (see pages 28-30). ❑ Use appropriate terminology for the field desired. ❑ Use quantifiable information when you can. This will help the reader understand the impact of your contribution(s). ❑ Be truthful. ❑ Limit your resume to 2 pages. ❑ Use professional paper when providing a hard copy of your resume. ❑ Use bullets. The general guideline is to provide 1—1.5 bullets per year in a role. ❑ Make sure punctuation is consistent. ❑ Get feedback from people you respect. ❑ Update and keep your resume current.

you actually did (see pages 2830). ❑ List “references available upon request.” It is assumed you have them and will be able to provide when asked for. ❑ Get overly creative with paper, phrasing, and design of your resume, know your audience. ❑ Use abbreviations, acronyms (unless explained) or industry jargon.

❑ Save and submit documents (resume, cover letter, etc.) as PDF documents.

Crummer Graduate School of Business

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Resume Template Chronological “A” Header (do not list “Header” on the resume) Name Contact Information (phone, email) Professional Summary 4 – 5 sentence summary OR 2 – 3 sentence summary with bullets OR All bullets Professional Experience (can also use “Work Experience”, “Professional History”, etc.) Employer, Location (City, State) total years with organization Optional: brief description of company Job Title Optional: brief overview of role • Accomplishments Military Experience Branch of Military Job Title • If recent, list accomplishments

total years in service

Education MBA: Concentration (expected completion date) Rollins College, Crummer Graduate School of Business, Winter Park, FL Degree: Concentration Institution, Location Professional Development • •

Certifications Courses: make sure they are recent and relevant Technical Skills

• • • •

Applications Software Hardware Machinery Memberships (can also use “Affiliations”) Organization: title or office if appropriate

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Crummer Graduate School of Business

Resume Template Chronological “B” Header (do not list “Header” on the resume) Name Contact Information (phone, email, address) Professional Summary 4 – 5 sentence summary OR 2 – 3 sentence summary with bullets OR All bullets Education MBA: Concentration (expected completion date) Rollins College, Crummer Graduate School of Business, Winter Park, FL Degree: Concentration Institution, Location Professional Experience (can also use “Work Experience”, “Professional History”, etc.) Employer, Location (City, State) total years with organization Optional: brief description of company Job Title Optional: brief overview of role • Accomplishments Military Experience Branch of Military Job Title If recent, list accomplishments

total years in service

Professional Development • •

Certifications Courses – make sure they are recent and relevant Technical Skills

• • • •

Applications Software Hardware Machinery Memberships (can also use “Affiliations”) Organization: title or office if appropriate

Crummer Graduate School of Business

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Resume Template Functional Header (do not have “Header” on the resume) Name, MBA Contact Information (phone, email, address) Professional Summary 4 – 5 sentence summary OR 2 – 3 sentence summary with bullets Professional Highlights •

Accomplishments Work Experience

Employer, Location (City, State) Job Title

total years with organization

Employer, Location (City, State) Job Title

total years with organization Military Experience

Branch of Military Job Tittle

total years in service

Education MBA: Concentration Rollins College, Crummer Graduate School of Business, Winter Park, FL Degree: Concentration Institution, Location Professional Development • •

Certifications Courses: make sure they are recent and relevant Technical Skills

• • • •

Applications Software Hardware Machinery Memberships (can also use “Affiliations”) Organization: title or office if appropriate

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Crummer Graduate School of Business

Resume Sample Entry Level Chronological

Full Name, MBA Address | Phone | Email

Summary MBA Graduate with experience in finance and operations, and working in diverse industries. Analytical and proactive in order to ensure compliance and successful completion of projects. Customer focused with excellent communication skills. Enjoys team environments and effectively engages with leaders, peers and customers, meeting organizational goals. Fluent in Portuguese.

Education MBA, Rollins College Crummer Graduate School of Business, Winter Park, FL

May 2018

Concentration in Finance and Marketing

BA, International Business, Rollins College, Winter Park, FL

May 2015

National Society for Collegiate Scholars/Phi Eta Sigma

Work Experience Company, Location 2014 - Current Analyst, Sports Finance • Collect and compile diverse monthly budget reports for different lines of businesses and projects. Determine variances following month end to ensure line of business remains on budget and then forecasts for the next month. • Create monthly reports on Event Statistics; analyze and determine profitability of all events at organization. • Participate in generating Profit and Loss statements for over 200 sporting events during the fiscal year. • Develop business cases and pro forma statements for new business opportunities, interpret data and present recommendations to Leadership for approval. • Filter and analyze large amounts of data to create financial reports for executive review. Company, Location Summer 2015 Camp Counselor • Promoted an encouraging, healthy environment for 25 girls between the ages of 5-6 in a camp environment. • Developed positive working relationships with camp staff and Camp Director. As a team, determined logistics and promoted events and activities including camp Olympics, games, and field trips. • Maintained tracking system for camp and athletic equipment, and camper’s personal property to ensure safety and a clean environment. Company, Location Summer 2014 Production Assistant • Provided administrative support to production manager and the production team. Prepared accurate documentation including scheduling and equipment rentals. Company, Location Summer 2013 Intern, Sales Department • Interacted with foreign customers in Europe, South America, and Asia and responded to client communications. Prepared quotes, answered questions, and confirmed orders. • Organized business trips for staff, reconciled bank accounts and petty cash, and prepared shipments to international customers and international forwarders.

Technical Skills Programs: SAP, Factset, Google Analytics, MailChimp, Microsoft Office Suite

Crummer Graduate School of Business

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Resume Sample Experienced Functional John Doe, MBA 789-123-4125 SUMMARY Executive C-Level Leader with the courage and ability to introduce and implement tough decisions that have positive impact on the bottom line. Experienced negotiator, fundraiser, community builder and change agent. Engages and effectively communicates with diverse employees, peers and board members to address and resolve issues, and executes short-and long-term initiatives which achieve strategic, operational and financial goals. PROFESSIONAL HIGHLIGHTS • •

• • •

• • •

• • •

LEADERSHIP AND MANAGEMENT Designed, led and implemented the conversion of radio station from news/classical to an all-news format station, resulting in increased listeners and listener contributions. Executed the successful negotiation, sale and transfer of a multi-million dollar public television station to a local university which resulted in a better public broadcasting experience for community and significant cash reserves for news station. Effectively managed budgets of over $5M and a staff of 45, with complete oversight of finance and administration division. Analyzed data and determined logistics to successfully activate $8M digital transition plans for organization on time and on budget. Effectively partnered with Governance Board and developed strategic plans and vision for stations. Worked with State and National legislatures to protect and increase funding for public broadcasting, as well as with area civic leaders which developed new and strengthened existing community partnerships. FUNDRAISING AND DEVELOPMENT Determine annual goals, delegate roles and solicit volunteers to successfully lead on-air efforts of raising millions of dollars annually from viewer and listener contributions. Developed more efficient on-air fundraising techniques, including the implementation of a sustainer giving program, which resulted in increased giving and successful goal breaking fund drives. Cultivated, solicited and received major gifts for public broadcasting from individual donors, corporations, and foundations. MARKETING AND COMMUNICATIONS Create and generate marketing campaigns, including writing ad copy and jingles, press releases, talking points, and placing media/print/outdoor buys. Expertly create PowerPoint materials and effectively communicate information to diverse audiences. Educate and generate enthusiasm, gaining support of community organizations. Designed, wrote and implemented crisis management communication plans, including the sale of organization, reduction in staff, as well as state and federal funding action plans. Complied with government and industry regulations and also ensured dignity and respect of individuals was maintained during transitions. Consistently sought after to conduct media interviews to promote organization’s credibility and raise awareness of fundraising campaigns.

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Crummer Graduate School of Business

John Doe Page 2


2010 – Present

Company, Location Held progressively responsible roles and executed overall administration, finance technology, and engineering, local and national programming, fundraising and outreach. • • • •

President and Chief Executive Officer (Present) Executive Vice President/COO/General Manager (2011 – 2014) Vice President for Programming (2009 – 2010) Director of Radio Programming (2007 – 2009)

PREVIOUS WORK EXPERIENCE Company, Location • General Manager (2006 - 2007) • Operations Manager (2003 - 2006) Company, Location Instructor

2003 – 2007

2001 – 2003

EDUCATION MBA Rollins College Crummer Graduate School of Business, Winter Park, FL MS: Human Resource Management Texas A&M, College Station, TX BS: Marketing Texas A&M, College Station, TX TECHNICAL SKILLS • SQL • SAP • Salesforce PROFESSIONAL/CIVIC AFFILIATIONS • Organization, Role • Organization, Role • Organization, Role

Crummer Graduate School of Business

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How do you describe yourself?

What function are you pursuing?

What industry are you passionate about?

What accomplishments or recognition can you highlight?


Sample 1 Accomplished Sales Manager with extensive experience in sales development, strategic planning, competitive analysis and customer service. Achieves results by building strong key customer relationships as well as directing and leading a motivated broker sales force. President of the Southeast Frozen Food Association.

Sample 2 Operations Professional with experience in managing profit and loss, building positive business relationships and developing and managing budgets in excess of $23M. Effectively manages diverse, small to large teams. Successes include operating and maintaining a 200,000 square foot facility and

overseeing the development and construction of multi-million dollar

renovations. Prioritizes and determines appropriate resolutions to resolve crisis.

Sample 3 Engaging and motivating leader and communicator, with experience gained from several leadership positions in academic and retail sectors. Effectively engages as an individual contributor as well as in team-based environments. Analyzes, compiles and presents data to support projects and busi- ness objectives.

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Research and Analysis

Data Management

Project Management

Crummer Graduate School of Business

Summary Statement (continued)

Sample 4

Cash and Deposit Operations Manager with extensive experience in managing the audit, control and documentation of daily cash and deposit operations. Areas of expertise: • •

Forecasting and Budgeting •

Cash Management

Financial Reporting

Risk Management Administration

Sample 5 •

Asset Management

Cost Control

Financing and Reporting

Material Management

Sample 6 •

Strategic Planning and Budgeting

Management Information Systems


Change Management

Crummer Graduate School of Business

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Past performance is an indicator of future success. Let employers know what you did and how well you did it. Employers want to hire people who achieve results and can demonstrate they have the potential to do so. An effective accomplishment statement contains the following components: ❑ Action verb

(what did you do)

❑ Highlight the change you made; ❑ Results

quantify when you can

or benefits to the company

Think IF and WHEN you have: •

Accomplished more with the same or fewer resources? Shows efficiency.

Received awards, recognitions?

Created and/or enhanced efficiency?

Solved challenging problems?

Developed, created, invented something?

Led a team or work group?

Been responsible for a budget?

Presented information to leaders for decisions making?

Represented company and/or team to clients?

Reduced expenses, saved money?

Generated revenue, increased sales, increased profits?

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Crummer Graduate School of Business


Recommended and implemented process improvements which resulted in savings of over $50K annually.

Prepared proposal and acquired bids from corporations across Florida. Negotiated with vendors to complete project within deadline and budget guidelines, generating revenue for organization.

Researched and analyzed data, and generated accurate reports for clients. Information was utilized to make decisions which aligned with corporate strategy.

Consistently achieved and exceeded monthly sales goals during tenure, generating revenue and maintaining company credibility.

Exceeded annual sales quotas by an average of 15% for two years by initiating a system

of follow-up contacts with satisfied customers, and gaining referrals. •

Developed a promotional fundraising campaign for a local chapter of a national organization that secured contributions of over $1M, which exceeded previous record by 20%.

Organized conferences and training events for up to 300 participants, including management of all (P&L) business aspects of planning and marketing, thematic content, and speaker selection.

Conducted national market research data project, implementing instrument design and data collection protocols for new and existing information databases. Produced annual revenue of $100M.

Hired and supervised employees, and motivated them to perform duties according to expectations and policies of organization.

Restructured and expanded the size of volunteer group from seven to twenty members to better represent the diversity of the client groups.

Contracted to lead and manage a team of four to maintain large company equipment. Trained staff to operate machinery in a safe manner, reducing risk and liability.

Cataloged all vehicles with an identification number and accurately input detail into an innovative program, storing critical information for future reference.

Recognized for providing exemplary customer service to clients and overall outstanding performance by leaders, and received coveted President’s Cup award.

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SAMPLE ACTION VERBS Obtained from Selling Yourself in a Resume with Action Words - For Dummies ADMINISTRATION AND MANAGEMENT advised























































































































































upsized vended






















































































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followed up









































































































































































set goals

TEACHING acquainted













set goals















































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TECHNICAL ABILITY expedited operated

ACTION WORDS FOR MANY SKILLS accomplished evaluated overhauled



















































































































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JOB SEARCH CORRESPONDENCE Written correspondence is an effective and strategic tool for contacting and staying in touch with others, especially while you are conducting your job search. Professional and well-written letters and notes are used to enhance your network, gather information, thank others for assisting you, as well as provide an update of your search status.

COVER LETTERS It is appropriate to send a cover letter when submitting your resume for consideration for a job, unless the organization specifically states you should not include one. The cover letter provides the opportunity for you to identify and address the skills and experience required for a role.

TIPS ✓ Know the requirements of the job. Align your skills and experience with the role’s expectations. ✓ The information included in your cover letter and your resume should relate to the job Description. ✓ Include your name and address or use the same header as your resume. Provide consistency in your overall marketing package. ✓ If possible, address a letter to a specific person. Use the individual’s full name, and exact title. Double-check the spelling. ✓ Avoid copying sample letters too closely. Use them as a guide. Inject your personality, style and wording to appropriately reflect you and your skills. ✓ Keep your letter brief and limit it to one page. Short sentences are easier to read than long sentences. Varying the length of sentences holds the interest of the reader. ✓ Before finalizing, reread what you have written out loud. Eliminate awkwardness, wordiness, unintended word repetitions, and changes of verb tense. After making changes, check to see if rewording one sentence created other problems that need to be corrected. ✓ Proofread, proofread and proofread again. Or ask someone else to read your letter to ensure there are no mistakes. ✓ Keep it simple. Too much emphasis on design may draw attention away from the content. Too much “fluff” hides the point you are making. ✓ Keep in mind Keep a copy of each letter for future reference. ✓ Use a good quality bond paper.

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Cover Letter Template Traditional Format

Name Phone Email

Date Name Company Address Dear Mr., Ms.: Brief introduction paragraph. Include: • Job applying for • Where you learned about the job: LinkedIn, mutual acquaintance, etc. • Highlight the education and experience that relates to the company and job Body: • Specific accomplishments related to some of the requirements of the role Closing: • Note your resume is included for more information • Contact information Sincerely,


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Cover Letter Sample Traditional Format

Job Seeker 407-xxx-xxxx

Date Name Company Address Dear Mr. Johnson, I am pleased to apply for the Summer MBA Equity Investment Associate position as I am motivated to pursue a career in Portfolio Management. Coursework in Finance, Economics, and International Business, along with my internship experiences in Portfolio Management and Corporate Finance, have prepared me for this position. I am currently pursuing my MBA at the Crummer Graduate School of Business at Rollins College with a concentration in Finance. My volleyball career brought me to Rollins College; I was team captain my final two seasons and gained valuable leadership and teamwork skills which transfer well to this position. To enhance my understanding of portfolio management, I am attending daily research meetings with the portfolio management team of a local Long-short hedge fund. Exposure to the strategies and ideas that drive their fundamental research is benefiting me greatly. In May, I completed FactSet’s Applied Financial Modeling course. And, I am studying for the Level I CFA exam, which I will take in December. My resume, which provides additional information about my experience and qualifications, is enclosed for your reference. I look forward to discussing this opportunity with a member of the (company) team. I can be contacted at (email) or (phone). Thank you for your consideration. Sincerely,

Your Name

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Cover Letter Template Column Style Name Phone Email Date Name Company Address

Dear Mr., Ms.: I am pleased to apply for the role, which is posted on My qualifications and experience align with the requirements of the role:

Requirements: List 3 – 4 requirements of the job listed on the job description.


Qualifications and Experience • Identify qualification/experience that aligns with the job. • Show the company how you will help them to be successful by doing the work.

My resume, which provides more detail regarding my skills and accomplishments, is enclosed for your reference. I look forward to discussing how I may contribute to ____ success. I may be reached at or 407-123-4321. Thank you in advance for your consideration. Sincerely,


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Cover Letter Sample Column Letter

Name Phone Email Date Name Company Address Dear Mr., Ms.: I am pleased to apply for the Director of Marketing position, which is posted on your company site. My qualifications and experience align with the scope and requirements of this position. Scope and Requirements:

Qualifications and Experience:

BS in Marketing; MBA preferred

MBA from Rollins College Crummer Graduate School of Business.

Development of marketing programs

Expertise in the development of small/large marketing initiatives, and utilize lean operational processes to successfully execute strategies. Over seven years of marketing program development, planning ad investment and negotiating prices across all media platforms.

Budget experience

Oversee $1M budget for marketing, sales and operations teams.

3-5 years people management experience

Three years of training, mentoring, and managing the work flows of newly acquired employees. Zero turnover during tenure in leadership role.

My resume, which provides more detail regarding my skills and accomplishments, is enclosed for your reference. I look forward to discussing how I may contribute to Company’s success, and may be reached at Phone number. Sincerely,


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THANK YOU NOTE Thank you notes provide the opportunity to follow up, stay in contact and most importantly, show your appreciation to another person for their assistance.

After a meeting or interview: Thank the person(s) you met with for their time and express your continued interest. Provide additional information as appropriate.

When someone assists you in your job search: Thank them for their assistance and provide follow up information as appropriate. Let them know when/where you landed your job, and how to contact you in case they need your assistance at any time.

When accepting a job: Especially if the start date is not immediate. The additional touch to your new leader (and others involved in the decision- making process) demonstrates your continued enthusiasm for the job. This also provides the opportunity to clarify information, if needed.

When you are not offered a job: Great way to stay in touch and keep your name fresh in the minds of recruiters and hiring leaders. If another job becomes available, you may be the candidate they contact.

TIPS to Stand Out. •

Send within 24 hours.

Hand written (preferred) on a professional note card.

Email is OK. Depends on the industry and/or you know a decision regarding a meeting, job offer, etc. will be made within 24 hours.

If appropriate, briefly refer to something mentioned in a previous meeting or include information from a related article.

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Keep it short and to the point.

Include your business card.

Crummer Graduate School of Business



Dear Mr./Ms. or First Name (depends on relationship established), Thank you for meeting with me to discuss the finance industry. I appreciated your insights on various opportunities as well as your suggestions for how to conduct my job search.

After a Meeting

Enclosed is my resume, as we discussed. And, I have already contacted , so that we may schedule time to meet. Thank you for providing their name and contact information. I look forward to staying in touch, Mr./Mrs. Name. Sincerely, Your name

Date Dear Mr./Mrs. or First Name (depends on relationship established), I enjoyed meeting with you and your team members yesterday. And, I appreciated the opportunities to learn more about _______ and discuss how I may contribute to the organization’s success. Your mission to provide excellent services and state-of-the art products to customers while exceeding industry standards is both exciting and complex. Your need for an analytical thinker and researcher is evident. I trust _______ will benefit from my MBA and experience. Included is the article I referred to during the interview.

After an Interview

I look forward to hearing from you so we may continue our discussions. Sincerely, Your Name

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Dear Mr./Mrs. or First Name (depends on relationship established),

Accepting an Offer

I am pleased to accept the offer of employment with __ in the role of ____ I look forward to starting on __. In the meantime, I will ___. Thank you for the opportunity to work with you. Sincerely, Your Name


Dear Mr./Ms. or First Name (depends on relationship established). Thank you for the opportunity to meet and interview with your team for the ______ position. I enjoyed learning more about the organization as well as the expectations for the role. Although I was not selected for the position, I am glad I was able to provide details about my education and experience.

Not Hired

I am still very interested in working with , as I appreciate the vision you hold for your department as well as the community-oriented commitment of the organization. I hope you will retain my information so I may be considered for a future role. I look forward to staying in touch. Your Name

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Business cards are important to have while you are making new acquaintances. Exchanging business cards at professional meetings and social events, if appropriate, provides an opportunity to stay connected. Information to include: Name Email Phone number Your role or desired function LinkedIn (optional)

3 or 4 bullets points referring to areas of expertise you wish to leverage (optional) •

Since the business card is a reflection of you and your profession, select a design that aligns with your style, work industry and/or function.


High-grade stock reflects professionalism (recommended).

Suggestion Leave the back of the card blank-- others may make notes regarding your meeting.

Business Card Sample Tommy Tar, MBA (423) 444-5678 OPERATIONS LEADER Project Management Inventory Management Budgeting and Forecasting

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The biography is a one page description of who you are and what you have to offer. It is usually written in 3rd person, is conversational in tone and may include information that is not on your resume (your picture, more detail about a specific project or work experience, hobbies, family, etc.). It is recommended you include your contact information. This marketing piece is effective when you: •

Are following up with someone after first meeting them, and they did not request your resume

Have already provided your resume and some- one asks for additional information

Are a guest speaker at a conference, class, etc.

Julie June Prior to entering the full-time program at the Crummer Graduate School of Business, Julie worked in marketing/public relations contract po- sitions with ABC and XYZ Companies. During her time at Crummer, she worked as the Graduate Assistant for the Marketing professor and spent one year interning with 123 Organization in the Global Public Relations/Communications department. Driven by the desire to help companies evolve their brands within the digital space, Julie joined 456 as a Digital Strategist in 2012. As a Digital Strategist, she defined innovative and highly effective digital strategies for clients that were influenced goal-driven design, data, and research.

Julie was quickly promoted to "Account Lead" and serves in a multi-faceted role within 456. On the client-side, she manages new and existing client relationships, provides strategic direction, and aligns the goals, strategies and tactics of each individual project. Internally, she ensures that each project smoothly transitions into production and provides oversight for the production team and the project deliverables. As part of the organiza- tion’s leadership, she is also responsible for providing proactive recommendations and solu- tions for the company and its employees.

April May XYZ Organization Contact Info April May works at XYZ Corp., a global independent provider of insurance solutions, as the Senior Director of Human Resources. Her career began 20 years ago and has evolved from various Human Resource functions including training & development, corporate performance, and recruiting. April has since earned her Master’s in Human Resources, is a published author in numerous industry periodicals including the Encyclopedia for Human Resource Management, and is also a speaker at conferences. Education: Rollins College, Winter Park, FL Masters of Human Resources, Human Resources University of Central Florida, Orlando, FL Bachelor of Science, Economics Activities and Societies Rollins Alumni Board of Directors, Chamber of Commerce, Big Brothers/Big Sisters of America, Student Mentor, Volunteer for Habitat for Humanity, Guest Judge for Case Competitions Recognitions Nominated by 6 Senior Managers for Top Trainer Award, Pinnacle Award, Multiple Certificates of Appreciation, Coveted President’s Cup at XYZ Organization Certifications: SPHR (Senior Professional Human Resources): HRCI Certified Professional in Learning & Performance: ASTD

Notable accounts include Facebook, LinkedIn, Netflix, and Cisco.

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Biography Sample Joe Joseph Phone Email Mr. Joseph has served as a human resources executive in the healthcare, financial services, and manufacturing industries. In such capacities, he was responsible for the employee/labor relations, staffing, compensation; and leadership development functions.

Mr. Joseph was the human resources executive with ABC, a Fortune 100 company in the healthcare field. At ABC, he had human resources management responsibility for the largest non-union manufacturing facility in New York City; oversaw reorganization efforts to ac- quire and integrate two major pharmaceutical companies. Mr. Joseph took a 12month hiatus from ABC to undertake a White House Fellowship appointment, where he served as a Special Assistant to the Secretary of State and gained first-hand experience in the process of govern- ing the nation.

At 123, the largest bank in Georgia, he was the executive human resources director responsible for the bank’s retail banking division of 700 branch offices and over 10,000 employees. 123 honored him at the Annual Presidents Meeting with the Distinguished Partnership Award for responsiveness and overall value added to the success of the company.

At XYC, an international steel making company, experiences included: negotiating a five-year labor contract with the United Steelworkers of America and the development of a First-Line Supervisor training program that was implemented company-wide in the United States and Canada.

A University graduate, he received his undergraduate degree in American Government. A recipient of a scholar-athlete grant in aid, he was elected Varsity Track Team Captain and Most Outstanding Track Athlete in his senior year. He received his MBA from the Rollins College Crummer Graduate School of Business

Active in the human resources field, Mr. Joseph is a member of the Society for Human Resources Management Professionals. In the local community, he is committed to his church and various school and service organizations. His hobbies include fishing, boating and travel- ing with his family.

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Potential employers may ask you for contact references to confirm work history, and learn about workrelated successes and potential concerns.

References are the people with whom you have a strong relationship, and they are comfortable sharing their insights regarding your work performance (professional, volunteer, personal).

It is appropriate to have at least 4 – 5 contacts ready to provide a potential employer. You may share your references via the job application and/or directly to Human Resources or hiring leader.


Ask the person to be a reference at the beginning of your search. Ask for their preferred method of contact: email, cell phone, work phone, etc.

Give your reference a copy of your resume so they are aware of your work history.

Provide references to potential employer when asked.

If providing a hard copy, use same stationery as cover letter, resume, and biography.

Format On letterhead stationery, include: •

Name of reference

Current employer

Current job tile (if appropriate)


Contact information •



Sample Reference Mr. Tommy Tar Rollins College Sport Administrator Manager Email: Phone: 407-646-0000 x123

When the employer asks for the reference list, let your references know they may be contacted. Share the job description, if you can, so they are aware of the job responsibilities and can align their comments with that information.

Keep people informed, as appropriate. Remember: Thank each reference after you land your job.

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Develop your professional network and relationships.

Gain insights about a role, company, and/or industry

Receive additional tips on transitioning into an industry, who to contact, and/or feedback on your personal portfolio.

Create a job search strategy (page 11) Determine how much time you will spend on activities, and when you will do them. Utilize the job search plan referred to in job search strategies. Plan for two weeks at a time, so you are consistently scheduling activities to support your search (page 11).


Find HR or Business Leaders

To connect and meet with. Attend events, use LinkedIn, Handshake, etc.

Create a script (page 44) The script will become useful when requesting an informational meeting via phone, email, LinkedIn or other mediums.

Request for a Meeting With Human Resources or business leaders.

BEFORE THE MEETING Research. Learn about the organization. Based on your research, be equipped with: •

Recent acquisitions, competitors, their value proposition, etc.

New products, recent news, etc.


Highlights of person’s career

During the meeting: plan to honor time agreed upon.


Send a thank you note (hand-written recommended)

Continue to keep in contact as appropriate

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In-Person Informational Meeting Ask Dear Mr.


My name is

, and I am a student at Rollins College Crummer Graduate School of Business.

I am studying

and would like to learn more about organizations in the industry. As a result of my research, I note you are

one of the leaders in the

industry. Are you available to meet for 15 to 20 minutes so I may ask questions

and learn from your experience with

? Thank you in advance for your consideration. I look forward to meeting with you.


Name Contact information

Phone Call Informational Meeting Ask Hello, Mr. ____________ My name is __________, and I am a student at Rollins College, Crummer Graduate School of Business. I am studying ______________ and would like to learn more about organizations in the industry. Are you available to talk for 15 to 20 minutes? I would like to ask questions and learn about your experience with ________________? Thank you for the opportunity to have a conversation with you. The day before, confirm the meeting via email/phone.

Additional Follow-up If you do not receive a response to your initial request,

Sample Follow-up email Hi Mr.


wait at least two weeks, but no more than four, to follow up. When you do, refer back to the earlier request and

I am following up on the email I sent on (date). Please

state you are following up and hope to connect in

let me know if you are open to meeting with me as I’m

person soon.

interested in learning more about (topic/company). I

If you do not receive a response with the second

look forward to hearing from you soon.

attempt, pursue the organization via other means: email instead of call or vice versa, contact a


different leader or through an alternate network.

Consider focusing on a different opportunity with another company after the 2nd attempt.

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Name Contact information Insert a copy of your original email as reference.

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SELF INTRODUCTION 30 Second Commercial Gain confidence in talking about personal accomplishments, interests and job search. Write and practice a Personal Introduction or 30 second commercial.

A personal introduction is positive and focuses on your skills and interests. The goal is to quickly gain the other person’s attention by showing how you add value. Create Personal Introduction •

Approximately 30 - 60 seconds

Provide accomplishments, experience and education

Focus on the role or the industry you are seeking

Scenario… What do you say when find one for me? Meeting someone for the first time? Certainly not: •

I’m looking for a job/internship, can you find one for me? •

Do you sponsor international students? •

How much does that position pay?

Utilize an effective 30 second commercial, which is positive and focuses on your skills and interests! The goal is to quickly engage the other person and make a favorable first impression.

YOUR 30 SECOND COMMERCIAL TEMPLATE Hi, my name is (your nam e) and I am currently I am also

. .

Recent accomplishments include


Now, I am interested in Ask

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. .

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30 Second Commercial Examples Sample 1 Hi my name is Jerry, and I am currently finishing my MBA at Rollins College Crummer Graduate school of Business. I am also a member of the Finance club and play soccer with a club league. At Crummer, I have been involved with many team activities and projects, enhancing my communication skills and delegation skills. I have also competed and placed in the esteemed

competition. Internships included working with ZYX


where I conducted accurate analysis and research for Fortune 500 companies. Now, I am interested in a role where I can use the financial experience to contribute to an organization’s success. Are you available to meet so I may learn more about your organization? May I have your business card? Here is mine.

Sample 2

Hi, I’m Lisa and I am in my first year of Graduate School. In addition to my classes, I am involved with the environmental club and work part time at an animal shelter. As I enjoy working for social causes, I have written articles to raise awareness and taught children in elementary school about the importance of taking care of their environment. I was recognized by the school system for this effort. I am seeking internship opportunities that will leverage my skills and passion. Can I schedule a time to meet with you so I can learn more about your agency and how I may assist your clients?

Sample 3

How are you? I’m Michael. It is such a pleasure to meet you. My background is in sales and operations. Most recently, I was a leader and coach to my employees while managing a successful sales team in the Central Florida area. As the Sales Director for a large global firm, I hired enthusiastic employees and experienced a low turnover rate; both of which contributed to the team consistently exceeding sales goals. I effectively communicated with our executives, negotiated with vendors and presented to clients. Also, I was responsible for overseeing the budget for the organization’s Sales and Marketing functions. Through implementing more efficient processes, I saved the company money and positively impacted our net profit. I attended the Crummer Graduate School of Business at Rollins College and received my MBA, with concentrations in Marketing and International Business. I have continued my professional development by attending various seminars and conferences. Due to a company merger, I am now in transition and seeking another role in Sales. I will enjoy the opportunity to learn more about your company’s plans to build in other states.

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YOUR BRAND • Professional Event Preparation • Interviewing • Salary Negotiation • Job Fair • Business Dining • Develop a Professional Business Presence

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PROFESSIONAL EVENT PREPARATION NETWORKING FOR SUCCESS Conduct a search on LinkedIn or search engine (Google/Yahoo/Hoovers, Book of List) on the person(s) and the organization you are to meet. Become familiar with their professional backgrounds. This will help you drafting the list of potential questions you should ask. •

Research companies and jobs (if appropriate)

Arrive 15 minutes prior to the start of the event, and plan to stay for the entire event

Dress professionally

Take business cards; resumes are not necessary in most situations

Network with everyone

Walk the room


Offer a firm handshake

Maintain eye contact with whom you are speaking

Don’t drink or eat while speaking with a new contact

Be aware that others may want to speak with a particular person, try not to monopolize his/her time

Thank people

Follow up. Most people do not follow up. This will give you an advantage over others

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INTERVIEWING The interview is one of the steps in the employer’s selection process. It is your opportunity to high- light your skills, experience and talents to a potential employer so they can decide if you are the right match for their job and organization. It is also the opportunity for you to determine if the company is the right match for your skills, values and professional goals. The following aspects are addressed during the interview process:

ABILITY: Do you have the ability to do the job, including skills and knowledge? INTEREST: Do you want to do the job for the company? What research have you done? MUTUAL VALUE: Will both parties benefit if you are an employee for the company?

TYPES Screening: Also called an "informational interview" and is usually conducted over the phone by a gatekeeper such as a recruiter. The person is trying to judge whether you are a viable candidate for the position, and have the ability and/or interest in the job and company.


In person

addresses how well you match the job requirements and company


culture. Questions could target past achievements, skills, strengths


Self-record then submit link directly to

Qualifying: This is usually a second or third interview and

and aspirations. You will be measured against other candidates and the focus may be on your areas of weakness (opportunities).

company Approval: The last reality-check repeats questions and focuses on areas of concern for either party. It may involve salary and benefits questioning.

Blessing: This is typically a meeting with the hiring leader’s leader and/or leaders from different departments. The purpose is to help determine the mutual value and if the

potential relationship will supportive of the companies' culture. At all times, display your interest in the job and company, and ask relevant questions.

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FORMATS One-on-one Meeting with one person to discuss goals, achievements, skills, strengths/weaknesses, and team fit. Displaying good communication and interpersonal skills is critical.

Panel Interviewing with a variety of personalities at the same time and responding to different types of questions. Calmness and giving specific answers is important.

Round Robin Series of interviews with various leaders, one after the other.

Stress Used to assess your reactions under pressure using rapid-fire and difficult questions. The interviewer is trying to identify how well you think on your feet and could survive in a critical situation.

Behavioral Also called a situational interview, this is used to determine how you might perform in their situation by looking at past experiences and behavior. Being concise and giving answers using real-world examples is the best approach.

Case Study An applicant is given a question, problem or challenge and asked to resolve the situation. The applicant is expected to ask probing questions and gather relevant information to arrive at a solution or recommendation.

Technical Focuses on technical aspects of the role (Finance, Technology, Marketing, etc.)


Use Interview Stream (on Handshake) to gain experience and to practice interviewing

The interviewer “directs� the interview by asking all of the questions in a structured format.

Non-directed The interviewer allows candidate to respond to and also ask several questions in this loose, less structured format.

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PREPARE For the interview The interview begins before you get on the phone, video-conference or company property. Be prepared and engage with everyone you meet and share your professional story. The goal is to secure another interview or to be offered the JOB!

Key Aspects I. • • • • •

Attire Professional: suit Hose/socks Minimal jewelry Minimal cologne Finished getting dressed before arriving

II. Body language • Firm handshake • Eye contact • Mannerisms III. Psychological • Positive and confident attitude Find out

IV. Intellectual: What do you know? • Industry • Organization • Role • Competitors V. What to take • Resumes • References • Business cards • Notebook/pen VI. What not to take Phone |1+ bags | Family members Then Determine

While scheduling the interview ask: Who are the interviewers? Name(s) | Role(s)

Determine how your skills, talents, experience and passion align with the industry, company and role(s).

How much time should I allow for the interview?

PREPARE FOR QUESTIONS Resume-based • Work history • Specific accomplishments • Gaps in employment Behavior-based • How you would handle a specific situation • How you have handled a specific situation


Mock interview, phone or in person.

Contact a career professional for assistance.

InterviewStream, available via

Handshake. •

Thoroughly review the job description and prepare responses

Traditional • Varies, but fairly consistent among employers

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based on the concept of the job description.

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Keep the interview on a conversational level.

Use clear, concise, high-quality language that resonates with energy, drive and people skills. Interviewers enjoy meeting someone who has thought through how they can apply their assets to the company’s business.

Use your own words.

If you are uncomfortable, i.e., light in your eyes, etc., let the interviewer know.


Always maintain an awareness of the impression you are creating.

Remember, you have only one chance to make a good first impression.

Most employers form lasting opinions in the first couple of minutes.

Talk with, not at, the interviewer.

The interview is an exchange of information between two people.

Give only positive answers; there is nothing to be gained by denigrating previous or current employers, superiors, or positions.


Hear what is being said or asked. Your listening skills are critical to an effective interview.

Have your material prepared so that you can concentrate on what the interviewer is saying and pay particular attention to tone of voice, non-verbal, needs, preferences, and insights. Don’t anticipate the question and be thinking of your response while the other party is talking.

Think before you answer.


You have a dual purpose and responsibility in the interview-to inform the interviewer AND to be informed.

Ask questions.

Respond with truthful and meaningful examples of your performance when appropriate. Utilizing the SAR method (Situation, Action, Result) provides the opportunity to highlight your skills and related accomplishments.


Talk about your accomplishments.

Provide specific information to let the leader know about your experience, and skills, and how you will contribute to the employer’s success.

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ACCOMPLISHMENTS SUCCESS STORIES Why do you need Accomplishment Stories? •

It is important to know your skills and to be able to identify positions requiring those skills.

Knowing your skills will help you identify potential employers and will allow you to communicate your value.

An analysis of and then communicating your achievements, accomplishments and successes can lead to a clear definition of your skills and traits.

By sharing your stories with interviewers, they will appreciate the contributions you will make to their organizations.

Suggested Actions Consider your experiences in

Research the industry and company.

Review the job description.

Prepare ten to twenty success stories for your

❑ In school, in teams or other activity

interview. You may not need that many, but you want

❑ Personal, with family and friends

to be prepared. Ensure the stories align with the

❑ Keep in mind that success stories are

company’s mission, products and/or services as well

❑ Volunteer activities stories

not limited to workplace experiences.

as the expectations of the role for which you are interviewing.

Tell me about a time you led a company-wide initiative? Suggested response Our Company maintained its Employee Handbook in a non-electronic, paper based format making it difficult to keep the information current. Many of the employees were reluctant to let go of a printed, hand-held document and had to be convinced of the benefits the new format offered.

I generated the content, and scheduled and facilitated multiple employee meetings. I introduced the new format and demonstrated how convenient it would be to have the Employee Handbook “live” on their desktop. With the introduction of the electronic Employee Handbook, the information viewed by all the employees was current and consistent, and the company reduced their global printing and delivery expense.

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What was one of the biggest challenges you encountered while at Company XYZ?

Suggested response: My challenge was to stop losses the company was experiencing. I didn’t realize the systems I put in place would not only stop those losses but increase our productivity. I was new to the position and familiarizing myself with expenses. I compared and analyzed office expense figures with several prior years and realized that, even though our headcount was down by 25%, our expenses were up almost 30%. None of our vendors had implemented any prices increases, so I began to look for other reasons. I noted that CDs and boxes of file folders seemed to be “walking off by themselves.”

Example of a Success Story

In one of our week group meetings, I explained that one of our goals included cost controls. To help meet that goal, a new check- out system would be implemented for items valued in excess of $20, and “incidentals” would be on an “honor-system.”

I posted a bar graph in the supply room reflecting volume in use of supplies over the past six months, along with reduction goals for each ensuing month. I asked staff members for suggestions on incentives and decided what would be feasible. When we reached our monthly goals, I rewarded staff with their choice of an early- dismissal day or a catered box-lunch party.

As a result, supply costs were not only reduced more than 35%, there was greater camaraderie among the team. It led to the claims processors openly sharing helpful resources and making suggestions, some of which were implemented and helped improve our productivity numbers by about 15%. I was pleasantly surprised when I realized that the systems I put in place would not only stop those losses but also increase our productivity.

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How do you handle pressure/stress? And give me

This is the classic opener and gives the interviewer time to


size you up. Begin with your experience and skills which are

Indicate you can handle pressure, and prove it with Situation,

relevant to the job, your education and personal note (sports,

Action, Result statement and then counter: “What do you

likes, etc.).

consider to be pressure for this


position?” to learn what

she/he means by pressure. If you are a pro at pressure jobs, How much do you know about our company?

give a few accomplishments.

Do your homework! Research information and be ready to discuss briefly about their products, sales, profits (or losses), news and staff. Ask an open-ended question back to the interviewer to gain more information about their views of the company.

What interests you about this position and why do you want to work for our company? Base your answer on what you know to be the interviewer’s needs. Go to your list of strengths and support it with a Situation, Action, Result statement.

How do you feel about your previous supervisor? Keep this answer brief. Whatever your true feelings, be positive. Example: “He was a good manager and I learned a lot from him about delegating authority.”

What is your greatest asset (strength-skill)? Base your answer on what you know to be the interviewer’s needs. Go to your list of strengths and then tie each of them to an accomplishment. If you don’t know what the interviewer needs yet, utilize a multiple choice question of your skills and the inter- viewer can select one. “Well, my key assets are

What is your opinion of your last company or internship? Or What did you like best/least in your last position? Stay neutral or positive. DO NOT give any negative remarks.

in the





and account

management.” “Which would you like me to explain in detail?” Back it up with a Situation, Action, Result.

Focus on situations in which you learned and/or contributed something to the company.

What do you perceive to be your greatest weak- ness? Use a topic that in the past was a weakness that you have

What salary are you looking for? Suggested response: “I’d like to know more about the responsibilities of the role as well as your total compensation before I respond.”

overcome, such as: organization skills, delegating authority, computer skills, public speaking, or Follow up with a SAR (Situation,

Be honest. Keep this answer brief. If yes, have a

Action, Result). For

example: “(Situation) In the past, I was not good at managing my time. (Action)

Have you ever been fired?

time management.

I realized that I had to be more

professional, and I took a time management course which (Results) provided me with the skills that I needed.”

good explanation to provide. What kind of manager are you? Or what is your leadership style? This gives you an opportunity to talk about your leadership style/philosophy. Crummer Graduate School of Business

Page | 55

Typical Interview Questions continued) What has been your biggest failure or disappointment?

What are your short, medium, and long-term goals?

The “in the past” technique works very well. If it

can be

Tie your answer to goals that could conceivably be realized

something you were later able to correct, it becomes a learning

with the interviewing company. Limit your goals to cover

experience. Do not relay something that may be related to the

only the short and medium range. Be realistic. A good reply is

job requirements of the position you are discussing with the

oriented toward growth in one’s position through learning,


experience, and accomplishments. Talk about demonstrated performance and moving to the next level based on the

How have you increased sales/profits in any of your previous

company’s structure. Don’t mention retirement,


unrelated goals.

family or

Here is your chance to elaborate on your best accomplishments. If you have not been in a position to increase profits, talk about

Why should we hire you? Or, what separates you from the

saving money for a company/project.

other candidates?

How did you get along with your boss, coworkers, and

Refer back to your personal introduction and the discussion


during the interview as well as your re- search. Relate your

Have some examples ready to show you are a team player.

skills and accomplishments to

Answer this in a way that demonstrates that

you are

company and/or responsibilities of the role for which you are

comfortable taking direction from authority, get along well with

interviewing. Avoid saying “I am the best candidate for this

your peers, and that you are

job” because you don’t know if you really are.

approachable by your

the specific needs of the

subordinates. Leadership related questions: Know what it takes to be a How would your co-workers or colleagues describe you?

quality leader. In preparation, think of the best people you

Focus on your strengths and relate it to the business or a

have worked for and list their attributes in leadership.

volunteer position.

Questions You Should Ask •

Why is this position available?

What is the current challenge for this role?

In six months, how will you know you’ve hired the right person?

How is performance evaluated?

How would you describe a typical day for this position?

How does this role interact with other departments?

Please describe the values and company culture.

What direction is the company going, and how does this department support the strategy?

Why do you like working here?

What other roles have you had in the organization?

56 | Page

ALWAYS Ask: May I have your business card? What is the next step in the process?

Crummer Graduate School of Business




Be yourself

Listen carefully

Respond to questions AND keep response under 2 minutes

Tie response back to resume or job description

Be shy about talking about yourself

Be egotistical

Provide relatable results and benefits to the employer

Share personal opinions

whenever possible

Discuss personal problems

Maintain confidentiality of previous employers

Talk about salary or benefits

Ask for business card(s) to follow-up

Write a thank you note to each person you meet

(especially during the 1st interview)

AFTER THE INTERVIEW After you meet with the company representative(s), your interview is not over! You should: •

Take a deep breath and try to relax.

Review in your mind and on paper what you felt went well and what didn’t go so well. Write these aspects down for future reference

What will you continue to do?

What will you change and do differently during the next interview?

Within 24 hours, write a thank-you note to each person you met. •

Hand written is preferred

Typed letter also works

Email, if time sensitive Keep in touch with the interviewer(s) until you know the final decision.

IF YOU GET THE OFFER Wait for 48 hours before accepting.


Make sure you know everything you need

Be gracious

to know to make the right decision:

Send a thank you note, appreciating the

All job responsibilities and expectations

Total compensation

Answers to all outstanding questions

Get the offer in writing

Crummer Graduate School of Business

opportunity interview and meet with representatives from the organization •

Keep in touch if appropriate

Page | 57

SALARY NEGOTIATION Your ability to successfully negotiate your salary depends largely on your ability to avoid discussing your salary expectations throughout the interview process. It is not unusual for employers to ask for your salary and other expectations at various stages of the interview (including the initial phone screen). Depending on where you are in the interview process, you may not be able to give a realistic answer. Do you know: •

All aspects of the job for which you are interviewing?

Benefits offered by the company, which may compliment the base salary?

If you do not have the information, then ask so you can provide an informed response to the question regarding salary expectations.

If you are pressed to provide a salary during the interview process, be realistic about the role, the industry as well as your experience and skills. Research, and provide a salary range – not a specific dollar amount. Unless you know what the offer will be, and you will accept the job, do not accept an offer on the spot! Receiving a job offer is an emotional high, and we don’t always think clearly to ask questions and/or confirm information. When you receive the offer, advise the recruiter/leader that you will let him/her know your answer in 48 hours. You will want this time to check your emotions, review the offer and ensure the role and organization aligns with your values, talents, skills and total compensation expectations. Refer back to your “search strategies list” on page 11.

Total Compensation (may include some or all components) • Base salary • Commission • Benefits: Medical, Vision, Dental, Short Term Disability, Long Term Disability • Vacation or Paid Time off • Sick Leave • 401k, 403B/Retirement • Car Allowance • Phone Allowance • Computer

58 | Page

Other aspects to consider:  Location  Commute  Travel required  Benefits for family members

Crummer Graduate School of Business

Salary Negotiation (continued)

If the salary offered is lower than expected, and does not align with the role’s requirements and/or the experience you bring to the role, make sure you understand all of the components of the compensation package being offered. Some of the other components may compensate for the lower salary. If the total compensation package is lower than expected, below are some statements which may be appropriate for you to have in your conversation: •

“I am pleased to have the job offer, but feel the salary is a little conservative based on what we discussed during the interview process.” Be ready to provide examples of the responsibilities, your experience, etc. and be ready to share the desired salary range.

“I am looking forward to the possibility of joining the organization, but feel the salary is too modest based on the current market research and lower than I expected.”

Be ready to provide examples of the responsibilities, your experience, etc. and be ready to share the desired salary range. If the base salary offer is not changed, is there an opportunity to negotiate one or two other components of the total compensation package? 

Additional vacation time

Earlier than normal performance review with potential increase

Additional responsibilities to align with higher salary

Professional development reimbursement (courses and/or certifications)

Start date

If the initial offer is not changed, YOU decide if you will accept or decline the offer.


Throughout the negotiation, be professional, polite and positive.

When a factor is discussed and resolved (salary, vacation, and payments, etc.), do not go back to address. The matter has been discussed and is finished.


Always get the job offer in writing. Show enthusiasm.


Be gracious when declining.

Thank the employer for the opportunity to meet with them and

Be a professional contributor to your new employer.

learn more about the or- ganization.

If the initial offer is changed, get a revised offer letter.

If appropriate, stay in touch; there

Very important for confirming the agreed-upon offer and for future

may be future opportunities which

reference. If it is not in writing, it does not exist.

would be more aligned with your salary expectations.

Crummer Graduate School of Business

Page | 59

JOB FAIRS The goal of attending a job fair is to network, gather information and make a favorable impression. Although seekers may be interviewed, jobs offers are rarely made at a fair.

Employers attend job fairs to brand their companies






Employers typically send

representatives from the Human Resources department and/or

functional leaders to

share information regarding the company’s organization, culture and roles.


PROFESSIONAL Targets those in leadership and/or exempt level roles. SPECIALTY Focuses on a specific discipline or skill, such as IT (technical), education, marketing, finance, etc. COMMUNITY Open to all in the community, the companies and jobs are diverse. COMPANY

A specific company has the fair to attract candidates to their organization. DIVERSITY Targets professionals and those affiliated with specific ethnic and gender audiences. Typically, open to all students regardless of ethnicity.

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PREPARING FOR A JOB FAIR RESEARCH ORGANIZATIONS/COMPANIES Get a list of organizations that will be represented before the fair. Research all companies prior to the event to find those which align with your values and motivators, and will appreciate your skills, knowledge and experience. Research the companies that are both familiar and not familiar to you. - Determine your 1st, 2nd and 3rd choice employers. - Decide on and note the questions you will ask when meeting them the employer at the fair.

EVENT Know the location, parking location, (and learn if there is a fee for parking), and hours of the fair.

Practice your 30 second commercial (page 45) Be prepared to introduce yourself, including your background, contributions in previous roles and your interest in the organization.

Employers May Ask You

Questions You Should Ask Prepare 2 – 3 questions to ask each employer,

What are you looking for? “A job” is not the correct

based on the research you conducted. The

response. Be specific and align your response with

information you gain will help you to determine

your research. You should be consistent with your

if the organization and job are a good fit, and it

30-second commercial and resume. •

What are your salary requirements?

Tell me about yourself.

Why are you interested in this company?

What type of position are you interested in?

What are your short-term and/or long-term plans?

What is the key to successfully moving on to the

What are your strengths and/or weaknesses?

next step?

Are you willing to relocate?

May I have your business card?

Resume-specific questions.

demonstrates your interest to the employer. •

What do you like most about working with this company?

What is the process you will follow after the job fair?

Crummer Graduate School of Business

Page | 61

What to Take and Not to Take to the Job Fair •

Positive and confident attitude.

Resume: Employers may review your resume in front of you or after the fair, take a photo of it, or not take your resume at all and tell you to apply online. Be flexible and plan how you will respond to each situation.

Business cards: Ensure information is current to share it with interested parties.

Padfolio and pen: Take notes during the discussion with the employer. Documenting conversations in more detail after you meet, will help you remember who you spoke with and the related discussion. You can refer to your notes when you follow up or in an interview.

Do not carry big bulky purses/laptop case.


Visit the restroom to check your appearance

gracefully. This shows your are respectful of their

before going in. •

Familiarize yourself with the “floor-map” then walk around the job fair to locate your target

employers. •

time and other candidates, it also provides you the

Silence your phone to avoid it going off when meeting with an employer.

If there is a line, wait patiently and also listen to

opportunity to visit other employers. •

Provide your resume, if appropriate.

If you are interested in a particular position, let them know.

candidates. •

Introduce yourself (I am Joe Doe), highlight your

Ask “What is the process and how is the best way to be considered for a role”?

others’ conversations. You may pick up on needs of the organization and/or what they expect from

After 5 minutes, excuse yourself, if you can do so

Thank him/her and shake hands (firm handshake) before leaving.

Leave a lasting impression. Before leaving the

skills as well as contributions you will make to the

event, return to the booth of the company you have

employer. Answer and ask questions as appropri-

an interest in. Wait for a break in the action, then


step up to the recruiter and thank them again for

Stand straight and tall, and maintain eye contact with whom you are speaking.

their time. Let them know you will be in touch and

look forward to speaking with them again. This lasting impression will help the recruiter to remember your name and face when you do make contact again.

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Crummer Graduate School of Business

Job Fairs (continued)

First impressions count! Refer to Create a Professional Brand, page 66.

DO ➢

Dress professionally

Place your name tag on the right hand shoulder

Carry a pen and a padfolio

Take notes

Have a sense of your calendar for the next few

weeks ➢

Plan how to collect marketing materials neatly

Ask for business cards from your target companies and follow-up within a week


Add notes about the recruiter, and opportunities, after each encounter

Monopolize a recruiter

Network with other job seekers

Try to see every company

Relax and stay positive!

Be overly aggressive

Forget to listen

Forget to take notes and follow- up

After the Job Fair

Crummer Graduate School of Business

Write a Thank You note to those recruiters with whom you wish to stay in touch

Think about what went well, and what you would do differently

Make notes to refer to in the future.

Page | 63


Be on Time. Avoid being late

Dress in business professional attire

Remember your please’s and thank you’s

When you are seated, place the napkin on your


lap on a triangle shape 

Let the employer order first, ask for recommen-

If passing a dish, pass from left to right

dations, if necessary

Do not ask for a doggy bag or request seconds

Do not order the most expensive item

Order items you are familiar with and that can

Do not clean your plate

be eaten with a fork and not your hands

If buffet, do not overload your plate

The meal should not be the main focus -

Do not order alcohol

Order water without ice (ice melts and if it

It is best if you go to business meeting

drops on your outfit, it may create a stain)

with a full stomach

Wait until everyone has been served before

while you are eating

you begin eating your meal 

Follow cues of the person who called the meet-

ing before eating your food 

Pass the salt and pepper together; they are

Do not place silverware that has been used on

Pass the bread basket to the right

When eating bread, break one piece at a time

Keep your elbows off the table

Do not bring up topics such as religion or politics

The hosts always pays. However, have your wallet ready.

When eating meat, cut one bite at a time 

64 | Page

Bring the food to your mouth not your mouth to the food

and only butter the piece that will go in your mouth

Wait until you have finished the food in

your mouth before taking a sip of water

the table, it goes on your plate 

Once you are finished with your meal, place the fork and knife on the plate

married 

Take small bites; questions may be asked

Send a thank you note to the host

Crummer Graduate School of Business


Remember It’ s about the people not the food Work from the outside and move inward Follow the leader



Interviews are about whether you can

Networking is simply connecting with people for mutual benefit.

do the job, want to do the job and if

Be open to possibilities, curious, ready to give, purposeful, pre-

you’ll fit into the team while you do

pared, authentic, respectful

the job. Be prepared to discuss these topics. Even if the meal feels infor-

Four steps: 1) Enter, 2) Connect around purpose, 3) Gather/share

mal, don’t forget this is still an inter-

information or advice, 4) Exit with a door open for follow up


Be prepared to open up, further, and close conversation.

Don’t plan to eat very much as you

Sample verbiage:

will be talking quite a bit. Do prepare

What brought you to this event?

questions in advance, which will help you gather information and allow

What are you working on now that you really enjoy or that’s real-

time for you to eat. Allow interviewer to pace the conversation. The host always pays. No need to offer. |

Crummer Graduate School of Business

What do you hope to get out of this event?

ly challenging? It was nice meeting you/talking with you. I’d love to chat further sometime. Do you have a business card? Here’s mine.

Thrive Development Partners, LLC


Page | 65



1. 2. 3. 4. 5. 6. 7.

Clothes Face Make-up Hair Body Shape Body Language Teeth Smile Fingernails/Toenails

Everyone has a self-image. • What do you see when you look in the mirror? • What are your image positives?

Professional dress, in addition to speech and behavior, is a component that contributes to one’s success at

Although we go through life navigating each day and

school and in business.

situation with our 5 senses, we believe what we see. Real communication is 10%, words 20-25%, voice how we

Creating Your Professional Image and Brand

use those words, and 65-70% is image & body language;

Lisa Maile Seminars & Coaching,

the strongest way we communicate is visual.

Does a relationship exist between a professional image, confidence development and success? All research says “YES”! When you know you look your best and you’re feeling self-assured, it’s easy to showcase your positives and project presence. In fact, the most logical reason to develop your best possible look is so you have the confidence that accompanies it.

In a first impression situation, you are serving as your own personal advertising agency, a marketing tool for your own talents as well as Crummer. We all believe what we see, as visual messages are very reassuring. Wardrobe can be the most expensive “image mistake.” When coordinating your total look, consider four

Each day, we have only one chance to create a first impression for those individuals we meet and people who see us for the first time. This happens very quickly, and due to classic conditioning, we get in the habit of assessing others, we forget people are forming conclusions about us based upon the way we are packaged.

1) color, 2) texture or fabrication, 3) pattern, and 4) shape. An effective wardrobe appears only when we create it. Maile believes dressing should be joyous and uplifting, empowering us to face each day, and with a personal wardrobe plan, anyone can look and feel like a million on a limited budget, while also saving time and simplifying both shopping and the morning routine of

A successful professional image should be used as a



your head-to-toe strongest look.

tool and a weapon to manipulate the response you desire from those you meet. This process is known as “Impression Management”, John T. Molloy, Dress for Success, The Women’s Dress for Success Book. Today’s industrious men and women conducting a job search and those on their way to the top must package themselves with deliberate and careful attention to their image, in an effort to







successful. 66 | Page

Crummer Graduate School of Business

Professional Image Guidelines for Men |

According to John T. Molloy in Dress for Success, "The suit is

the single most important garment every man wears." The garment on which most people judge the wearer’s status, character and abilities". Because it is the "focal point of most people with whom we communicate", Molloy refers to the suit as "the central power garment". The most conservative choice in color, pattern, texture and shape coordinates your most powerful appearance.

COLOR Contrast offers the strongest professional look. Wearing a navy or gray suit with a white shirt creates immediate presence for everyone, which is why tuxedos are black and white. In general for suits, the darker the color, the more authority transmitted (in less formal situations, khaki is acceptable). The strongest color to add to contrast is red, immediately eye-catching and splitting the color spectrum. Experiment to find the best shade of red based on skin, eye and hair colors. Crisp white shirts say "success"; a light blue solid is also effective. PATTERN Molloy found the most authoritative suit pattern is pinstripe, followed by solid, chalk stripe and plaid. "Invisible" plaids are always appropriate. White and solid color shirts are very effective; a single-color striped shirt (a dark thin stripe on white) also appears professional. Impressive tie patterns include solid, rep (a diagonal stripe), Ivy League, polka dot and paisley. Generally, smaller patterns transmit more authority. TEXTURE The most effective fabric for a suit is wool (in warm climates, request tropical weight wool), followed by a polyester/wool blend that "reads" like wool. The strongest material for shirts is cotton or a poly/cotton blend (which

Crummer Graduate School of Business

wrinkles less during a long day) that reads like cotton. The strongest tie texture is silk, followed by poly that reads like silk or a poly/silk blend, and according to Molloy, then wool and lastly, cotton. SHAPE The most conservative shape is the most functional. Both American and European silhouettes can be effective, but not when the latter is extremely fitted. The conservative cut, having survived decades without change, is seen as dependable and trusted. Single-breasted suits are always effective and a much safer bet than double-breasted. A sports coat or jacket worn with a contrasting pair of trousers never says "business" and should be worn only after hours. Likewise, a suit should always be worn with a crisp, long-sleeved dress shirt. The tip of a tie should come to the top of the belt buckle. Bow ties are not recommended for anything other than formalwear. SHOES Should be polished, and extremely conservative in style. Appropriate colors include black, brown and cordovan. Belts should be leather and match shoe color, with a simple, traditional buckle. Socks should be dark and extend over-the-calf. Jewelry, less is more. A watch, wedding band, and simple, small cuff links are all acceptable professional attire. For "business casual", colors normally associated with strong professional looks: a light blue longsleeved button-down shirt, navy or black trousers, with or without a tie.

MALE PROFESSIONAL AND CASUAL IMAGE BUSTERS Any item showing wear | sleeveless shirts | shorts | beach attire | sandals (or crocs) | athletic sneakers and worn out shoes | items not paired with a jacket for a professional look

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Professional Image Guidelines for Women |

The most powerful, professional look for ladies is a 2-piece matching skirted suit, dark solid color jacket and matching straight skirt. This image for women is equal and comparable to a man’s business suit.

Business Looks IN DECREASING ORDER OF EFFECTIVENESS 1. 2-piece matching skirted suit (most effective) 2. Jacket with contrasting color skirt 3. Dress with matching jacket or pantsuit 4. Short-sleeved (or 3/4 sleeved) jacket with skirt 5. Long-sleeved conservative solid color dress 6. Long-sleeved blouse with skirt or pants (least effective)

The critical power garment for ladies is the jacket, most effective when length covers the backside and shape is tradi- tional. Add a jacket to any look and instantly present a more professional appearance. Four factors combine to coordinate a look: color, pattern, texture and shape. The most conservative selection in each area gives the perception of authority and professionalism.

CREATE A POWERFUL APPEARANCE COLOR Contrast offers the most professional appearance. Wearing a black, gray, or navy suit (or jacket) with a white shirt or tank creates immediate presence. In less-conservative businesses, brights such as red or royal blue also grant presence. Everyone looks impressive in contrast. The most authoritative color to add to contrast is red. Experiment to see what shade of red works best, based on eyes, hair and complexion tone. PATTERN The strongest pattern is no pattern, or solid, followed closely by pinstripe. Also effec- tive is a conservative tweed. TEXTURE Jacket, skirt and trouser fabric must appear structured and substantial, similar to man’s business suit texture. Knit fabrics are inappropriate, as are flimsy or casual fabrications like cotton or denim. In general, if it works for a date, it’s probably not professional attire. SHAPE A 2-piece matching skirted suit (or pantsuit) is the image that immediately reads “in charge.” A strong jacket is always recommended when wearing pants. If a twin set or sweater is worn with a skirt (or must be paired with trousers), shoulder pads can be added to create a much stronger, authoritative shape; 2-way tape and shoulder pads change the illusion of any cardigan sweater, dress or blouse. 68 | Page

Crummer Graduate School of Business

Professional Image Guidelines for Women |

Trousers with shapes so wide or narrow their silhouette is inappropriate for business. Too-tight clothing may be perceived as unprofessional. Accessories can add to or destroy a successful image. Shoes should be enclosed--a conservative pump is most effective (when heels are not possible, keeping shoes the same color as trousers will elongate, creating the illusion of height). Hosiery must be worn to appear professional. Appropriate colors include flesh-tone (the most conservative look and always acceptable) and dark gray/almost black (true black usually reads as eveningwear). Hosiery that is too thick (tights) or too sheer (eveningwear) is not effective for a job interview. Appropriate jewelry includes one pair of earrings, one ring per hand, a watch and one necklace or pin, if desired. If in doubt about wearing too much, remove one piece. For conservative professions, the most effective earrings attach to the ear firmly, do not move or swing, and are about the size of a dime or nickel. Earrings can be silver, gold, pearl, or a color trimmed in silver or gold. Generally, pearl earrings (plain or trimmed in black, which grant presence commanding attention given to the face through contrast) and a pearl necklace always read “professional." Make-up for business essentially means a natural look with strong lips. Eliminate obvious foundation and blush lines. Eye shadow should be neutral: brown, beige or gray, with mascara color matching hair. Red lips always are perceived as authoritative. Fingernails should be uniform, with light colored polish, clear, French manicure or red to match lips. Hair should be styled, and if colored, a natural shade which matches brows.

FEMALE PROFESSIONAL AND BUSINESS CASUAL IMAGE BUSTERS: visible cleavage | shiny or see-through fabrics | sleeveless blouses or dresses (unless covered) | unpolished shoes | items showing wear | clothing too baggy or tight | visible panty lines | undergarments showing through | hosiery runs | unnatural hair color | roots | visible stomach | tattoos | wild make-up/polish colors | chipped polish | excessive make-up | excessive jewelry | gum

Crummer Graduate School of Business

Page | 69

Business Casual Guidelines for Women and Men |

“Appropriate business casual” is interpreted differently by different companies, depending upon the industry, geographic region, and individual culture/work environment. In general, business casual is dressing professionally, looking neat, clean, crisp and well-coordinated yet relaxed, appropriate for attending class when you are not presenting.

Business Casual is NOT a license to appear sloppy or be confused with night club, cocktail, party or evening wear. It is not appropriate when interviewing, attending networking events, participating in informational meetings, etc.

Business Casual for Women

Business Casual for Men

Structured dress trousers which are tailored and creased, or a skirt, teamed with a tailored shirt or

long-sleeved collared shirt or a Polo (golf shirt),

blouse, a twinset or tailored sweater define business

worn with a leather belt, socks and shoes is recom-

casual. Women are most effective in trousers when the

mended attire. Items should never show wear; the

backside is covered (a jacket or longer length cardi-

look should be formal enough to throw on a sports

gan), teamed with a strong (padded) shoulder.

coat and appear appropriate to meet a client.

Business tops which are shorter are better teamed with

If jeans are worn in creative industries, they read

skirts. Solid conservative colors like black, navy, grey

business casual when teamed with a jacket.

and khaki work best. •

Effective shoes include oxfords, loafers, lace-ups

Three-quarter sleeve jackets and sweaters in solid

and rubber-soled leather styles. Athletic shoes are

basic colors are excellent options for summer. Blazers


are always appropriate. •

Neat khaki, chino or corduroy pants with a pressed

A solid-color, short or ¾ sleeved jacket is effective.

Professional grooming standards for hair and facial hair are the same as professional business attire.

When jeans and capris are worn, they appear business casual when teamed with a jacket. •

Pastel, white, extremely dressy or overly casual sandals are not effective. Athletic shoes are inappropriate.

Make-up and hair should appear professional when clothes are more relaxed. Business casual does not apply to grooming standards: your image should ALWAYS appear clean, well-pressed, and more business” than “casual.” Always dress for a position a few levels above the one you are seeking. Let everyone see the importance you are placing on the role as well as the respect you have for the organization.

70 | Page

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ONLINE RESOURCES • Handshake • Olin Library • Digital Book of Lists

• GoinGlobal • Vault • Crummer Connect • LinkedIn

Crummer Graduate School of Business

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What is Handshake? Rollins College on-line job board where you can learn about

internship and employment opportunities in Central Florida and throughout the country. Features include: •

View and apply to jobs on your mobile device

Set your profile to be searchable by employers (optional)

Follow career-related events, employers and opportunities

RSVP to events

Access to the on-line Resources library

Post, and store resume(s), cover letter(s) and writing samples

Make appointments with advisors

Begin Your Registration How-To 1. Start at 2. Click on Rollins College Sign On* or 3. Sign up for an account (to create a new account). Register using your email so your account is

automatically approved. Otherwise your student/alumni status is verified by the Career Center staff and your registration will remain pending until your education is verified.

72 | Page

Crummer Graduate School of Business

After Signing –up you will see this screenshot

Check your email to confirm your account

Customize your Handshake account

Your access to Handshake is limited until approved by Rollins College

Your homepage will be as robust as the information you add in your profile. The more information you add, the better the algorithm will be.

Crummer Graduate School of Business

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Handshake Instructions Full access. Opportunity to update your profile

Add a professional photo

List your education as see here. List Rollins College, Select Master Level. List Crummer as your primary education

Add projects you’ve worked on at school

Upload resumes/cover letters

Include social links so that you enhance your brand

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Crummer Graduate School of Business

Instructions (continued) NAVIGATION BAR

• Based on your profile preference and completion • Remember to share information on your profile so that Handshake’s algorithm is able to customize your home page with events, jobs, and tools just For You

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Filter by desired location, job level, etc.

Indicates if you are a match, full/time , job or internship


Clicking on the company name will provide additional information.

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Indicates upcoming appointments and career fairs.

Sign-up for Crummer specific events


Once registration opens, you will be able to:  View registered employers  View open positions  Apply within Handshake  Connect with other students and alumni

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• •Virtual Career Coach •Resume/Cover Letters •Interview Guidance

Access to leading experts, whose cutting-edge techniques and advice help you get – and stay – ahead.

Watch videos and review summaries anytime, anywhere, and on any device.

•Branding •LinkedIn All Star

•Career Guides

•Informational Meetings

•Internships •Companies •Professions

•City/Country Guides •Center of

•Employment Trends

Excellence, Edyth

•Cultural Tips

Bush Institute

•H1B Visa, Sponsors

•Non-Profit Hub •Non-Profit Job Board

•Over 70 Languages •App available •Cultural Immersion

•Company News •Data Mining •People on the Move •Events

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DIGITAL BOOK OF LISTS The Book of Lists provides essential information on leading businesses and employers in over 60 of the U.S.'s most dynamic markets; a snapshot of local economies with a perspective you can't get anywhere else.

Use the Book of Lists to quickly Contact local business leaders Market yourself to potential employers

Subscriptions to the following markets are available Atlanta Business Chronicle Orlando Business Journal South Florida Business Journal Tampa Access this resource via Handshake, under “Career Center, Resources” • Click on Book of Lists • A new page with the screenshot below will open

Write down the username and password before clicking to the new page.

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GOINGLOBAL Access via Handshake under “Articles� Updated annually. Features recommended websites and detailed resource descriptions for important employment topics.

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GoinGlobal Country Guides (continued)

Everything you need for the job search at home or abroad. Each guide is developed by local employment experts!

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GoinGlobal In-Depth

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GoinGlobal Country Career Guides (continued)

Each guide is developed by local employment experts. Search cost of living, employment trend, etc.

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U.S. City Career Guides

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H1B Plus Database GoinGlobal’s exclusive H1B Plus database provides millions of visa application listings for American employers seeking to hire international talent in the United States. Utilizing Department of Labor records, a robust search engine allows you to identify positions, job locations and salary ranges based on company name, occupation, industry, and job title. With certified visa application records from 2009 - to-date, identify employers that have historically hired international professionals with your skill set.

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Vault provides in-depth intelligence on what it's really like to work in an industry, company or profession— and how to position yourself to

land that job. Whether you are researching a company or industry, preparing for an interview or trying to find a job or internship, Vault will give you the career management tools you need to succeed. • Research companies. Over 5,000 companies, spanning different industries and locations. • Profiles include an overview of the company,

ranking information, Vault review, verified employee reviews, Why Work Here, internship information, and company initiatives. • Research industries, professions, and internships. Select the criteria that best describe you: education, personality traits, areas of interest, favorite school subjects, and

your desired annual earnings. • 120+ downloadable career guides, covering numerous different topic areas. Guides can be viewed in three different formats:

Other Vault tools include:

Imbedded Reader, Adobe, and ePub.

Interview preparation

Day In The Life articles

Editorial information and videos

Sample resume and cover letters

• Search for thousands of current job vacancies.

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Beyond B-School

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Crummer Connect is a free, passwordprotected social networking site designed exclusively for Crummer alumni!

This online service provides the opportunity to stay connected with fellow alumni and the Crummer School through various community features.

Questions? Contact the Alumni Relations office at or 407-646-2537.

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Why Use LinkedIn?

Market intelligence goldmine

Referral/Introduction vehicle

Present a professional brand

Social networking

Stay in contact with your network

Why is the Profile Section Very Important?

Learn about networking events

Find new contacts

Follow companies

Stay abreast of industry trends

Check out the competition

Professional billboard



The most visible representation of your professional brand

Recruiters and hiring managers use it to search for potential candidates People who want to do business with you will RESEARCH you on LinkedIn

Online Resume

LinkedIn is social network which enables people to leverage and enhance their professional network.

People will make instant decisions about whether to connect with you, refer or recruit you

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Profile Building Blocks

Headline: Your information most frequently seen



Skills •





Additional Info •

Specify how/why you want people to contact you

Add sections


Public profile URL: customize it

Optimized Profile •

Includes at least summary, experience, skills, education, headline, photo and 50+ connections

Skills are carefully selected and prioritized

Uses keywords throughout

Includes high-quality recommendations

Adding Connections

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Many ways to add connections. •

Add Connections link / Contacts menu

Email ‘scrape’

Direct email

Upload .csv file

Search by name in search box

Colleagues, alumni, people you know

Most invitations get accepted when they are personalized Crummer Graduate School of Business

Professional Invitations to Connect

John, so glad to see you landed the role you wanted at SAP. Congrats! Let’s stay connected via LinkedIn. Warmest wishes, Tom **************** Brent, glad to see you’re on LinkedIn. I’m connecting with a number of former colleagues from ABC Co., and hope you’ll accept my invitation. All the best, Jan **************** Lynn, it was a pleasure to meet you at the Crummer networking event on Tuesday. Thank you for your advice and invitation to connect on LinkedIn. I look forward to seeing you again at future events. Best regards, Shawn

Netiquette •

Treat your network with respect; do not abuse

Support others and offer to make introductions where it is mutually beneficial

Personalized messages with an invitation to connect or request for recommendation and minimize “cold calls”

Respond to inquiries. Thank the person for the note and provide appropriate information. If you are not interested in a particular position, thank the person for the connection and advise at this time you are focused in a different direction.

Post only professionally appropriate material. Everything you post online becomes part of your brand

Stay Connected! •

Stay up-to-date on business/profession/industry trends

Uncover job leads

Investigate companies

Enhance your networking activities

Watch your home page for opportunities

Send a congratulations note, or “share” information

Share an update on your activity

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Stay Up-to-Date on Business Trends •

Scan the updates on your Home page

LinkedIn Today, company, group updates

Join relevant Groups and stay active

Receive email news from Groups

Follow Target Companies

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Uncover Job Leads

Create a saved alert

Get email alerts of matching jobs

Join relevant Groups

View/search jobs posted to the Group

Follow target Companies

Reach out through your network for information meetings

Use the filters to narrow down your criteria (full-time, internship, location, etc.)

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Investigate Companies

Search for target companies in Company

pages •

Read Products, Careers and Insights

Follow the company to get updates on home page

Read profiles of employees at that company •

Immerse yourself in company lingo

Understand what jobs exist, where they exist and how people got there •

Prepare for interviews

Be Found by Recruiters Recruiters look for: A candidate with the knowledge, talents and career focus that fits the job and company with a positive and professional brand. •

Optimize your profile

Maximize your quality network

Join relevant groups

Follow target companies

Apply for select positions and follow up as appropriate

Stay active

Enhance Your Network •

Seek out people you meet in round table, business lunch/dinner and connect on LinkedIn

Search for contacts in target companies and industries. Do a warm introduction.

See who’s viewed your profile and reach out, as appropriate ****LinkedIn should elevate not replace other networking**** 94 | Page

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This guide is to be used solely by students and graduates of the Rollins College Crummer Graduate School of Business. All rights reserved. ™

Crummer MBA, Career Resource Guide 2018  

Rollins College By Shirley Haberjan

Crummer MBA, Career Resource Guide 2018  

Rollins College By Shirley Haberjan