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potter potter craft watson-guptill SUMMER 2010

Photo ©  by Sco Jones from Simply Sublime Gifts, page 

Photo ©  by Brandi Simons from Knitting Mochimochi, page 

Photo ©  by Iain Bagwell from The Ciao Bella Book of Gelato and Sorbetto, page 

table of contents clarkson potter 5 watson-guptill 17 potter craft 35

author/title index 44

agents 46

ordering information 47

clarkson potter


THEWILDVINE A Forgoen Grape and the Untold Story of American Wine Todd Kliman A rich romp through untold American history peppered with fantastic characters, this is the tale of a lile-known American grape—born and cultivated only in this country—that rocked the ďŹ ne-wine world of the th century and is poised to do so again today, fulďŹ lling the promiseof top-notch, truly American wine. The Wild Vine is the very ďŹ rst book to explore the Norton grape, America’s singular claim to ďŹ ne-wine fame. Norton was created in the mid- s by a widower doctor in Virginia who ardently believed in his young country’s ability to produce a native grape suitable for winemaking. Later that century, a Missouri Norton went on to win a competition in Vienna—long before California wines, made from European varieties, rose to international distinction. A er the grape’s brief soar to fame, it dissolved just as quickly into oblivion but was kept alive by bootleggers during Prohibition. Now, generations later, unique vintners such as Dennis Horton, Jenni McCloud, and others, in  states of the union, are reviving America’s noble grape—our country’s homegrown answer to Chardonnay and Merlot—and with it the potential for truly American ďŹ ne wine.

Cooking—Wine & Spirits (CKB

 1â „8 x 1â „4; 

pages  ----   hardcover (Canada:  ) On sale//  British: Lippinco Massie McQuilkin Translation: Lippinco Massie McQuilkin First Serial: Crown

TODD KLIMAN is the food and wine editor and restaurant critic of The Washingtonian. He won a James Beard Award in  for his writing, which has appeared in The New Yorker, Harper’s, Men’s Health, National Geographic Traveler, The Washington Post Magazine, and the Best Food Writing anthologies. Kliman taught English and literature for  years at American University and Howard University. He lives with his wife and son in the Washington, DC area.

an excerpt from the wild vine: “What’s this stu we’re drinking, anyway?â€? somebody asked at one point.

National publicity

My friend said it was the native grape of America, a grape called Norton.

Major national print aention

My wife said, “I thought Concord was the native grape.�

Author events and interviews out of New York and Washington, DC

“OK: correction. The native grape that makes a good, drinkable wine.�

Online Promotion • Advertising on • Advertising on food and wine websites • Poer Recipe Club feature • Blogger outreach • Read It Forward feature Cross-promotion with Norton Vineyards Winery and wine industry contacts mailing Masthead mailing to food and wine magazines Book Group-In-A-Box mailing Crown Buzz mailing

“Hey,â€? someone piped up, “don’t knock Manischewitz.â€? Norton? All I could think of was Jackie Gleason’s famously gravelly bellyache: “Hey, Nawwwwwwwwton!â€? It didn’t sound like the name of a wine, or anyway, a reputable wine; it sounded like something with cartoon animals on the label of the bole. Real wines had French names that rolled o the tongue in an elegant procession of vowels. Squinting, I scanned the ďŹ ne print on the label for more information, much the way I used to read liner notes as I lay on the oor and listened to my father’s old jazz records, in the hope that the words might illuminate some aspect of the music (in the hope, too, that this illumination would, in turn, illuminate some aspect of my father). No illumination, though I did fasten onto one detail: In 1873, at an exhibition in Vienna, a bole of Norton was declared one of the great red wines in the world. I turned the bole around to look at the front of the label: Chrysalis Vineyards. I had just begun writing a column about food and wine for a weekly paper in Washington, DC, and, drunk though I was, I managed, somehow, to retain this piece of information. There was always another column to write. It might come in handy.

Techniques to Learn by Heart Alice Waters From Alice Waters, bestselling cookbook author, celebrated chef, and champion of the sustainable food movement, comes an indispensable resource for cooks of all levels, featuring  basic cooking techniques and corresponding recipes, each demonstrated by chefs and friends of Alice, including Thomas Keller, Deborah Madison, Rick Bayless, Lidia Bastianich, and Dan Barber. Hailed as one of America’s best and most influential chefs by the James Beard Foundation, Gourmet, and the New York Times, Alice’s impact upon the American table is irrefutable and long-lasting. In In the Green Kitchen, Alice assembles  cooks from across the United States (who came to San Francisco in the summer of  to participate in Slow Food Nation) to demonstrate universal techniques every home cook should know—from boiling noodles and sautéeing greens to making chicken stock and baking bread. With help from her chef friends, Alice teaches readers how to keep a simple, green kitchen, using minimal equipment and focusing on fresh, seasonal ingredients in this collection of  recipes.

Cooking (CKB  7⁄16 x    pages;  full-color photographs  --- -   hardcover (Canada:  ) ON SALE // British: Collins McCormick Literary Agency Translation: Collins McCormick Literary Agency First Serial: Crown

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ALICE WATERS’s influence on American cooking is unrivaled. Inspired by the markets of Paris, Waters opened Chez Panisse (named Best Restaurant in America by Gourmet) in  The Café at Chez Panisse in   and Café Fanny in  . She founded her career on creating dishes around fresh, local, and seasonal ingredients long before sustainability was in vogue. Alice has won many accolades for her food and environmental philosophies, most notably Bon Appétit’s Lifetime Achievement Award and the James Beard Best Chef in America Award, Humanitarian Award, and Lifetime Achievement Award. In   she created the Chez Panisse Foundation to fund models of edible education in the public school system.

Major national print aention Author events and interviews out of New York and San Francisco Online Promotion • Advertising on food websites • Advertising on green websites • Advertising on Gothamist Network (Gothamist and SFist) • Cross-promotion at Promotional materials available for authors featured in book Buzz mailing to slow food and green organizations, farmers’ markets, and food industry contacts Video available for online channels

ALSO BY ALICE WATERS The Art of Simple Food  --- -  hardcover (Canada:  )




APARTMENTTHERAPY’S BIGBOOKOF SMALLCOOLSPACES Maxwell Gillingham-Ryan For the millions of small-space dwellers unwilling to sacriďŹ ce comfort and style, for millions of fans of the top design website Apartment Therapy, and for the devoted readers of Domino, this beautifully photographed guide is ďŹ lled with creative ways to enlarge the feeling of a space, decorate it with heaps of personality, and make it a true home.

House & Home—Decorating (HOM) 7⠄16 x 1⠄2;  pages; -  full-color photographs  ----  hardcover (Canada:  ) On sale //  All rights: Crown

Major national print aention National television National radio Author interviews out of New York Author events out of Boston, Los Angeles, San Francisco, and Washington, DC

When Maxwell Gillingham-Ryan’s daughter was born, he and his wife were living in a  -square-foot studio in New York. No stranger to being creative under space constraints, Maxwell founded Apartment Therapy, which has now become the top design website and a thriving online community, hosting more than 3 million unique visitors a month on its main site and satellites. Now, this frequently quoted authority on the subject of small spaces presents the most beautiful, inspirational, and informative resource for ideas. Sharing special, diminutive living rooms, kitchens, oďŹƒces, kids’ rooms, bedrooms, and more, Maxwell demonstrates that from very lile space comes inďŹ nite possibility. “One part interior designer, one part life coach,â€? MAXWELL GILLINGHAM-RYAN is the cofounder of, which launched in April  and is now one of the most popular and inuential design blogs in the country. With its satellites, including (the nursery), (home tech),, and (green home), Apartment Therapy Media reaches  million unique visitors per month. Maxwell is frequently interviewed in publications including the New York Times, the New York Post, House Beautiful, the New York Observer, and the Wall Street Journal. He is the author of Apartment Therapy and Apartment Therapy Presents.

Online Promotion • Cross-promotion with Apartment Therapy and its network of websites • Advertising on design websites and blogs • Advertising on lifestyle and gossip sites • Social network advertising Blow-ups available upon request Resource mailing

Relationship Enders, Career Killers, and Other Leers You’ll Be Glad You Didn’t Receive Edited by Bill Shapiro Following in the tradition of Other People’s Love Leers, Bill Shapiro presents a colorful panoply of rejection leers (many from famous people, such as A-Rod, Jimi Hendrix, and Andy Warhol, among others) that, when taken together, oer humor, insight, the comfort of shared experience, and, yes, even a lile schadenfreude to anyone who has ever experienced rejection, whether at the hands of a callous lover, potential employer, or countless others with the power to say no.

Humor (HUM 3â „4 x 1â „4  pages;   full-color illustrations  --- -   paper-over-board (Canada:   On sale //  British: DeFiore & Co Translation: DeFiore & Co First serial: Crown

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Other People’s Rejection Leers is a collection of actual letters by hundreds of Americans presented exactly as they were wrien—rejections full of sting and bite, disdain and disinterest, misjudgment and mistrust (and, yes, even encouragement). They provide an uncensored look into the myriad types of rebus people have experienced. From the smart of being dumped by a lover to the heartbreak of a child’s runaway leer, from the disappointment of not geing a needed job to an insurance company’s denial, every type of rejection leer was fair game for Bill Shapiro. Ultimately, however, while rejection comes in many forms—personal, institutional, statistical—Other People’s Rejection Leers shows that one of the great universals in life is people’s desire for acceptance—and their ability to persevere even in the face of disappointment. BILL SHAPIRO is the editor in chief of He has worked in senior editorial positions in the magazine business for  years, including at Health, Men’s Journal, Details, Maxim, Self, and Parenting, among others.

Online promotion • Advertising at • Advertising on gossip and lifestyle websites • Social network advertising • Major promotion at author’s website, • Blogger outreach Buzz mailing to literary, Hollywood, and music agents


Other People’s Love Letters  --- -   paper-over-board (Canada:  )




FLOWERSCHIC ANDCHEAP Arrangements Made with Flowers Picked from the Market or Backyard Carlos Mota Photography by William Waldron Foreword by Margaret Russell Cheap thrills are having beautiful owers around all the time just for the heck of it. With short lists of what you’ll need and clear instructions for what to do, plus more than  gorgeous and inspirational color photographs, Flowers Chic and Cheap makes decorating with owers something you will want to do every day.

Gardening (GAR 3â „8 x 1â „4; pages;  full-color photographs  ---  -   paper (Canada:   ) On sale // All rights: Crown

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Carlos Mota, who has styled hundreds of the world’s most elegant homes for Elle Decor, has a simple, secret weapon for brightening a room with owers: a handful of seasonal blooms (no more than four types of owers) from a place such as the grocery store, farmers’ market, or your backyard; a simple container—perhaps one found in Wal-Mart, your recycling bin, or heirloom cabinet; and a touch of whimsy. Flowers Chic and Cheap is inspired by our simplest and most popular cookbooks, and each arrangement is accompanied by a brief “ingredientâ€? list, a “recipeâ€? for puing them together, and beautiful color photography that shows the completed arrangement. Additionally, there are tips, notes, and ideas throughout that shine with Carlos’s inimitable, friendly, and funny voice. Editor-at-Large at Elle Decor, CARLOS MOTA has styled and produced feature stories for Vanity Fair, the New York Times, New York magazine, Harper’s & Queen, Travel + Leisure, Vogue, and O, The Oprah Magazine, among others. Carlos is also the designer of Casa Carlos Mota, a collection of six polyester-silk ower arrangements, sold exclusively through HSN.

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How to Get Your Dream Job in Food with Advice from Top Culinary Professionals Rick Smilow, President and CEO of the Institute of Culinary Education, and Anne E. McBride Turn a passion for food into a career with this comprehensive guide that explores all facets of being a culinary professional, both in the kitchen and out, for career changers and those just geing started.

Cooking/Business & Economics—Careers (CKB/BUS  3⠄8 x ;   pages  --- -  paper (Canada:   ) On sale // All rights: Crown

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Working in food can mean cooking on the line in a restaurant, of course, but there are so many more culinary career paths. No one knows this beer than Rick Smilow, president of the Institute of Culinary Education (ICE)—the award-winning culinary school located in New York City—who has seen ICE graduates go on to top jobs both in and out of professional kitchens. Tapping into that vast alumni network and beyond, Culinary Careers oers candid job portraits of dozens and dozens of coveted jobs at all levels. Read about the inspiring—and oen unconventional—paths individuals took to reach their current positions. From whether to aend culinary school or not to what to expect at a job interview, every career question is answered. Supplemented with tried-and-true advice for anyone looking to break into the food world, Culinary Careers is a must-have resource for ďŹ rst-time job seekers as well as midlife career changers. RICK SMILOW is the president and CEO of the Institute of Culinary Education (ICE). He acquired ICE from the estate of Peter Kump in   and has expanded the school substantially since that time. Previously Smilow was an entrepreneur in the consumer products industry and held positions at Nabisco Brands USA. ANNE E. McBRIDE is a writer who has collaborated on two cookbooks with celebrated pastry chef François Payard.

Author interviews out of New York Online promotion • Advertising on food and culinary career websites • Blogger outreach • Poer Recipe Club feature • Eblast to guidance counselors • Cross-promotion with academic marketing Buzz mailing to culinary schools and food industry contact list




WHATTODOWHEN NOONEHASACLUE Advice for the Brave New World of OMFG Stephanie Pierson and Barbara Harrison Never before has there been a road map for what to do in the age of Twier, legal gay marriage, and genetic tests to gauge your unborn child’s athletic abilities in a “post-racialâ€? America. In a divorce, it used to be who gets the child? Now it’s Who gets the dog . . . Daddy’s ashes . . . the Kaballah coach? Your partner insists that if you really love him, you’ll give him your password. Should you? The woman in the next stall is yakking on her cell phone—is it okay for her to talk? Is it okay for you to ush? It’s difďŹ cult to tell what’s expected of you today when the private is now public; there are few—if any—boundaries. Stephanie Pierson and Barbara Harrison have surveyed the experts to help us manage bizarre modern quandaries—when it comes to technology-induced challenges, modern dating, and dining. What to Do When No One Has a Clue is a humorous guide to handling confusing situations in a collected and smart way.

Reference—Etiquee/Humor (REF/HUM) 1⠄2 x

1â „4  pages;  line drawings  ----   hardcover (Canada: ) On sale//  British: The Creative Culture, Inc. Translation: The Creative Culture, Inc. First Serial: Crown

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STEPHANIE PIERSON is a former creative director at a major New York advertising agency. She is also the author of the book Males, Nails, Sample Sales, and has wrien magazine articles for the New York Times, New York magazine, and Metropolitan Home. BARBARA HARRISON is a direct-marketing specialist. Stephanie and Barbara have a column on contemporary behavior in The Atlantic Monthly and can be found guest blogging on the HuďŹƒngton Post website.

an excerpt from what to do when no one has a clue Do you need to lie to your kids about everything you did in high school? “Younger kids want perfect, idealized parents. Later, in their need to separate, they start to see their parents as the most unfair, stupid people on the planet. They will ďŹ nd plenty to complain about no maer what, so pick and choose what ammunition you hand out.â€? —ALEXIS JOHNSON family therapist “I’m prey honest. I told them that I smoked once in a while. I experimented with pot. And that I had been drunk at a few parties. But I didn’t kill anyone. Until I became a doctor . . . I’m kidding!â€? —A top Houston neurosurgeon who has two teenagers and a sense of humor

You’re standing in the dog park, deep in thought, when someone’s Dalmatian stops at your side, and pees on your leg. What do you do? “It’s never appropriate for you to discipline someone else’s dog unless the dog is aacking you (or someone near you) and you need to intervene to save life or limb.â€? —PAT MILLER CertiďŹ ed Dog Behavior Consultant and CertiďŹ ed Pet Dog Trainer, and author of four books, including The Power of Positive Dog Training

And Other Treats for Colorful Celebrations Liv Hansen and Kaye Hansen From the mother-daughter baking and decorating team the media loves, this trove of recipes and ideas will help home bakers conjure up a colorful world of pixie dust or pirate’s treasure for their kids. Chocolate fairies dance atop a woodland cake surrounded by magic cookie wands and tea party cupcakes; extraterrestrial cupcakes orbit a -D rocket cake; a spooky mummy mask cake watches over pudding-ďŹ lled chocolate cauldrons. No maer what a child fancies, Kaye and Liv oer unique ideas and kid-friendly confections for everything from birthday parties to sleepovers to holiday gettogethers to everyday occasions—as well as ways to get the kids involved in the simpler steps of these spectacular creations. KAYE HANSEN is a self-taught baker and the owner of the Riviera Bakehouse in Westchester, the bakery of choice for devoted customers from Albany to New York City. LIV HANSEN was trained as a painter before turning her eye for color and composition to buercream and melted chocolate. The bakery has been featured in the New York Times, and the Hansens have appeared on Today, the Food Network, the Early Show, and The View. Both Kaye and Liv reside in Rockland County.

Cooking—Cakes (CKB  7⠄16 x   pages;  full-color photographs and  - black & white illustrations  --- -  hardcover (Canada:  ) On sale //  All rights: Crown

National publicity National print aention National television Author interviews out of New York Online Promotion • Cross-promotion at and • Advertising on cra websites • Advertising on food and baking blogs • Food blogger outreach • Poer Recipe Club feature Promotional materials available Resource mailing


The Whimsical Bakehouse  ---  -  paper (Canada: )

Little Cakes from the Whimsical Bakehouse  ---  -  hardcover (Canada:  )

Christmas Cookies from the Whimsical Bakehouse  ---  -

 hardcover (Canada:  )




PETERSON’SHAPPY HOUR Spirited Cocktails and Helpful Hints to Brighten Daily Life Valerie Peterson Peterson’s Happy Hour contains recipes for refreshing pick-meups to take the edge o predictably stressful or surprisingly excruciating situations, and to help you make your own Happy Hours on even the darkest day. Life is full of surprises—and sunny days that quickly turn rainy. Whether expected (tax audit; meeting your ďŹ ancÊ’s ex-wife; explaining the house arrest to your perfect eHarmony match) or not (spilling coee on your lap ďŹ rst thing in the morning; rude post ofďŹ ce line-cuers; the hostage situation in the cafeteria delaying your lunch), life’s minor mishaps, pey grievances, and social stresses can o en be alleviated with the right wet for your whistle.

Cooking—Wine & Spirits (CKB

  x   pages; - full-color photographs  ---  -  hardcover (Canada: ) On sale //  All rights: Crown

National publicity

Now, the author of Peterson’s Holiday Helper presents a brandnew bitingly wiy yet charmingly upbeat collection—this time of  anxiety-inducing situations that can (and probably will) befall you at any time of year. Each is accompanied by corresponding refreshingly delicious recipes developed to ďŹ x them—or at least to help you temporarily forget them. VALERIE PETERSON is a writer whose articles have appeared in the New York Times, and a ďŹ lmmaker whose work has received recognition in ďŹ lm festivals. She is the author of Peterson’s Holiday Helper and the coauthor of several books on cookie decorating. A native of Yonkers, New York, she now lives in (and enjoys an occasional) Manhaan.

National print aention Author interviews out of New York Online Promotion • Advertising on liquor blogs and websites • Cross promote on author’s websites, and, including enewsleer • Poer Recipe Club feature • Read It Forward feature Promotional materials available Blow-ups available upon request Resource mailing

ALSO BY VALERIEPETERSON Peterson’s Holiday Helper  --- -  hardcover (Canada:

Bold, Fresh Flavors to Make at Home F. W. Pearce and Danilo Zecchin From the premier gelato and sorbeo makers in the country, this is the must-have guide to re-creating Ciao Bella’s award-winning unique and classic avors—as well as inventing hundreds of your own original combinations. Supermarkets across the United States sell Ciao Bella’s products. Customers ock to their main stores and  designated popups. Ciao Bella is simply the # commercial brand of gelato and sorbeo in the country, and now they will share their secrets with frozen dessert lovers everywhere. Co-founder F. W. Pearce and chef Danilo Zecchin, the mastermind behind many of Ciao Bella’s creative avors, celebrate the beauty of using simple ingredients in easy recipes. The magic of this book: By mastering just one base, readers can make an inďŹ nite number of avors. Cooking—Desserts (CKB 7â „16 x ;  pages;  full-color photographs  --- -  hardcover (Canada:   On sale //  All rights: Crown

National publicity National print aention Author interviews out of Florida

F. W. PEARCE is the founder and DANILO ZECCHIN is the chef and chief avor creator of Ciao Bella. Fondly called America’s Gelato, Ciao Bella began in New York’s Lile Italy in  . Ciao Bella has set the dessert standard for innovation and supreme indulgence with its collection of ultra-premium ice cream and sorbet pints. Oprah chose their Blood Orange sorbeo as one of her “favorite things,â€? and the company has received  awards from the National Association for the Specialty Food Trade. Featured as the subject of a full episode of The Apprentice, Ciao Bella has appeared in hundreds of media outlets.

Cross-promotion with Ciao Bella Online promotion • Advertising on food websites • Social network advertising • Food blogger outreach • Poer Recipe Club feature Promotional materials available for Ciao Bella stores and retail partners Read It Forward promotion Resource mailing




AMERICANHEART ASSOCIATION QUICK&EASYMEALS More Than Healthy Recipes and Time-Saving Tips for Shopping, Planning, and Eating Well American Heart Association The American Heart Association presents a revised and retitled edition of its classic Meals in Minutes, with updated health information and more than  delicious low-fat, low-cholesterol recipes—most of which can be made in minutes or less—including  all-new recipes to please today’s palate and result in big savings for the family. Americans are busier than ever, and at the end of a long day, they are o en overwhelmed by the idea of cooking a healthy sit-down dinner. In Quick & Easy Meals the AHA teaches home cooks that healthy meals can be simple, cheap, and prepared in less time than it takes to order out. As all the recipes in this book prove, healthful food can be low in total fat, saturated fat, and cholesterol— and moderate in sodium—and still look appealing and taste great. Including everything from appetizers to main courses, breakfast dishes to desserts, and updated with new time-saving tricks and tips—this revised edition is the perfect addition to any busy home cook’s kitchen. Cooking (CKB 1⠄8 x 1⠄8;  pages  --- -  hardcover (Canada: ) On sale //  British: American Heart Association Translation: American Heart Association First Serial: Crown

THE AMERICAN HEART ASSOCIATION is the nation’s premier authority on heart health. Its bestselling library of cookbooks and guides includes: The New American Heart Association Cookbook, th Edition; American Heart Association No-Fad Diet; American Heart Association Low-Salt Cookbook, rd Edition; American Heart Association Low-Calorie Cookbook; and American Heart Association Quick & Easy Cookbook.

National publicity National print coverage Online Promotion • Advertising at and • Cross-promotion at • Poer Recipe Club feature Promotional materials available for AHA publications, events, and conferences

The New American Heart Association Cookbook, 7th Edition  ---  -  paper (Canada:  

American Heart Association No-Fad Diet  ----

  paper (Canada:  

American Heart Association Low-Salt Cookbook, 3rd Edition  ----   paper (Canada: 


American Heart Association Low-Calorie Cookbook  -- - -   paper (Canada:

American Heart Association Quick & Easy Cookbook  ---  -  paper (Canada:  

American Heart Association Complete Guide to Women’s Heart Health  --- -  hardcover (Canada: 

American Heart Association Low-Fat, Low-Cholesterol Cookbook, th Edition  ---  -

 paper (Canada: 

From Retail to the Runway, Everything You Need to Know to Break Into the Fashion Industry Annemarie Iverson Land a coveted position at a top-of-the-line company with the help of In Fashion. No other industry promises an exciting mix of beauty, glamour, big bucks, and creativity, but catching a break in this highly competitive industry can be extremely frustrating. With more than  years inside America’s top magazines and beauty brands, Annemarie Iverson knows all the ins and outs of how to succeed in this industry, and she tells all in this book. Regardless of who or what you know, her advice will help you discover what jobs exist and ďŹ gure out how to get your foot in the door at prestigious companies. A practical guidebook, In Fashion has the tools that help you assess your personality and work skills, as well as an exhaustive list of jobs—from clothing designer, photographer, and hair stylist, to magazine editor, buyer, and visual merchandiser— that suit every type of person. You’ll even get a glimpse inside some companies through interviews with people at top companies, such as Nicole Miller, Hearst, and Neiman Marcus. In Fashion is the musthave guide to make your fashion dream job a reality. Art—Fashion/Business & Economics—Careers (ART/BUS  3â „8 x 1â „4 pages;  line drawings and charts


paper (Canada:  

 ON SALE // All rights: Crown

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ANNEMARIE IVERSON is the former editor in chief of both Seventeen and YM magazines, and for more than eight years she worked as the fashion and beauty news director of Harper’s Bazaar under the legendary Liz Tilberis. Iverson has also wrien two New York Times bestsellers, Bobbi Brown Beauty and Teenage Beauty, and she helped Liz Tilberis with her autobiography. Currently, she is a consultant for beauty brands, including Clinique, Origins, and Calvin Klein.

National print aention Author events and interviews out of New York Online Promotion • Advertising on fashion and fashionjob-posting websites • Targeted search advertising Cross-promotion with academic marketing Eblast to guidance counselors Design school mailing Resource mailing

THE FOUR FASHION TRIBES CREATORS are fashion designers and

CRITICS are anyone who has an

their court. They exist at the center of the fashion universe around which all the other planets orbit.

opinion about what the creator creates and expresses that opinion in fashion magazines, on television, and on the Internet.

VISUALIZERS are people who bring fashion to life. Stylists are visualizers, probably the fastest growing, most appealing new role out there. Also among the visualizers are photographers, illustrators, models, hair stylists, and makeup artists. Together, this team of people is charged with the task of presenting next season’s clothes and accessories in advertising and editorial in a compelling way.

SELLERS comprise the business of fashion. The guy helping you â€œďŹ nd your sizeâ€? in jeans at the GAP is called a retail sales associate, but he’s a seller. So are the entire publishing stas of fashion magazines and the parts of advertising agencies that scare up business and maintain relationships with clients. Public relations, merchandising, and marketing also fall under this category: Ultimately their performances are judged by what sells.




selected backlist

Everyday Food: Great Food Fast The Editors of Martha Stewart Living Magazine  --- -  paper with aps "CAN$ 

Larousse Gastronomique Librarie Larousse  ----  hardcover "CAN$ 

The Art of Simple Food Alice Waters  ----

  hardcover "CAN$ 

Rachael Ray’s Book of  Rachael Ray  --- -  paper with aps "CAN$

Relaxed Cooking with Curtis Stone Curtis Stone  --- -   hardcover "CAN$  

Fresh Mexico Marcela Valladolid  --- -   paper with aps "CAN$  

watsonguptill Amphoto Books, Billboard Books, and Watson-Guptill Books

MODELINGTHEFIGURE INCLAY TH ANNIVERSARYEDITION A Sculptor’s Guide to Anatomy Sculpture by Bruno Lucchesi; Text and Photographs by Margit Malmstrom


Master sculptor Bruno Lucchesi’s classic anatomy reference book, designed to teach sculptors not only where each bone and muscle goes, but how it is modeled in clay! Modeling the Figure in Clay is meant for a special group of people who think, see, and understand form best in the round; namely, sculptors. This book oers readers an opportunity to experience a guided tour of the human form, as one of the foremost contemporary sculptors creates a ďŹ gure in clay—literally from the inside out—starting with the skeleton, laying on the muscles to show male and female anatomy, and ďŹ nishing with a complete ďŹ gure sculpture with every detail of face and hair carefully modeled.

Art—Sculpture 81⠄4 x   pages;   black-&-white photographs 978-0-8230-3096-5  paper (Canada:  ) On sale / /  All rights: Crown

National publicity

BRUNO LUCCHESI was born in Lucca, Italy. He studied at the Art Institute in Lucca and later in Florence. Since his arrival in the United States in   his work has been added to the collections of the Whitney Museum of American Art, the Brooklyn Museum, the Dallas Museum, among many others. Lucchesi has received awards from the National Academy, which elected him a member in   the National Arts Club, the Architectural League, was a Guggenheim Fellow in –, a Gold Medal award from the National Academy of Design in  and was awarded the Polich Tallix Foundry Prize from the National Sculpture Society in 

National print aention Promotion at The College Art Association and The National Arts Materials Trade Association trade shows Academic marketing

FASTTRACK PHOTOGRAPHER REVISEDAND EXPANDED Discover Your Unique Advantage in Professional Photography Dane Sanders A groundbreaking approach for aspiring and working photographers in all genres who want to best position their unique strengths for success in today’s competitive photography industry.

Photography—Careers (PHO) 1⠄2 x 1⠄4;  pages ISBN/EAN:  -- --  paper (Canada: ) On sale //

DANE SANDERS is a Southern California–based event photographer. A frequent speaker for Adobe and Pictage, he has been featured in such publications as RangeďŹ nder, Professional Photographer, and American Photo. He has lectured at PhotoPlus Expo, and speaks regularly at WPPI, Imaging USA, and Kevin Kubota’s Digital Photo Bootcamp, in addition to leading Fast Track workshops nationwide. He can be found at; people/Dane-Sanders; and

All rights: Crown

from the preface: National publicity National print aention Online Promotion: • Advertising on • Promotion on photo sites such as, RangeďŹ, and • Cross-promotion on author’s website, Academic marketing to photography and art programs Promotion at PhotoPlus and The Wedding & Portrait Photographers International Convention

If you’re looking for a technical book on how to take beer photographs, this is not the book for you. This is not a “how toâ€? book, at least not in the traditional sense. This book has lo ier goals. It is meant to tempt you into a fundamentally dierent way of approaching photography, one that begins not with the photograph but with something far more interesting: you. The value in these pages has less to do with how to create beer output and more to do with creating a more valuable photographer behind the lens. It’s about a new approach to becoming a professional photographer at this radically unique moment in the history of commerce. So, if you’re just starting out or if you’re beating your head against the wall wondering why your hard work isn’t working, this is the book for you. But this is more than a book. It’s a system of thinking that will ďŹ rst alter your take on who you are as a photographer and second, expand what you thought was possible for you in the world of photography. You will learn how to connect where you and your photography are today with what you were meant to be as a professional photographer tomorrow. The only assumptions this book makes are that you are passionate about photography and that you’re determined to generate wealth from it. With those two commitments ďŹ rmly in place, let’s take a ride that I hope will change much of what you previously believed about this cra and your potential within it.


This empowering book by popular photographer and speaker Dane Sanders inspires working photographers and other creatives to deďŹ ne their commercial identity based on personality, raw abilities, and circumstances, then enables them to devise a foolproof plan for a more fulďŹ lling, recession-proof approach to the business. Includes free access to an online assesment tool readers can use to identify their key strengths and help deďŹ ne the photographer they were meant to be.

SHONENARTSTUDIO Everything You Need to Create Your Own Shonen Manga Comics Yishan Li with Yishan Studio Targeted to a range of shonen manga enthusiasts—young males typically between the ages of early teens to early twenties.


Shonen manga means boys’ comics—those comics read primarily by boys. This type of manga is more action- and hero-oriented than shoujo, the girls’ manga. Shonen Art Studio demonstrates the myriad ways that shonen manga characters and background scenes can be personalized, adapted, and customized, and reveals the secrets of manga storytelling, pacing, and panel and page composition. The accompanying CD includes gutsy contemporary heroes, cute girls, supporting casts, backgrounds, page layouts, speech balloons, tones, speed lines, fonts, and eects—everything a budding mangaka could ever need to create his own, professional looking shonen comics.

Art—Techniques/Art—Cartooning (ART /ART

1â „4 x   pages;   full-color illustrations  -- --   hardcover (Canada: ) On sale // 

YISHAN LI is a professional manga artist living in Edinburgh, Scotland. Her work has been published in the UK, US, France, and Switzerland. With many published books under her belt, Yishan also draws a monthly strip, The Adventures of CG! for CosmoGirl!. Her Beijing-based company, Yishan Studio, is made up of a small group of artists who has published many manga titles in the US.

British: The Ilex Press Limited Translation: The Ilex Press Limited First Serial: Crown

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ALSO BY YISHAN LI Shoujo Art Studio  -- --   hardcover (Canada:

CARTOONCUTE ANIMALS How to Draw the Most Irresistible Creatures on the Planet Christopher Hart For a broad audience of aspiring cartoonists and animators who are looking to infuse personality into their animal drawings and make them irresistibly appealing.

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CHRISTOPHER HART is the world’s bestselling author of drawing and cartooning books. His books have set the standard for art instruction, both nationally and internationally. Renowned for upto-the-minute content and easy-to-follow steps, all of Hart’s books have become staples for a new generation of aspiring artists and professionals, and they have been selected by the American Library Association for special notice.

Advertising in School Library Journal Online Promotion • Advertising on • Outreach to family friendly activity sites • Cross-promotion on author’s website,


The Cartoonist’s Big Book of Drawing Animals  -- --  paper "CAN$  

How to Draw Cartoon Animals  -- --

 paper "CAN$  

Humongous Book of Cartooning  -- - -  paper "CAN$


Art—Cartooning (ART

1â „2 x   pages;  black-&-white illustrations  -- - -  paper (Canada:  ) On sale // 

Cartoon animals are the essential subject maer for all cartoonists and animation artists, whether they are aspiring or professional. From TV animation to animated movies and comic strips, animals are the stars, especially the cutest and most adorable types. Until now, with the publication of Cartoon Cute Animals, there hasn’t been a book that speciďŹ cally focuses on this area of cartoon animals. As bestselling author Chris Hart shares in depth in his latest tutorial, there is a secret to developing charming, cute, and irresistible animals. Each page features heart-melting, appealing characters. Gone are the goofy personalities and vicious predators seen in other cartoon animal tutorials. This book is totally devoted to the warm and fuzzy world of creatures that everyone can’t help but love. And in a fresh twist, the book shows many exotic animals, which also make for wonderfully cute characters. So in addition to many examples of the cuddliest dogs, cats, and bunnies, there are a whole host of charming exotic animals: ferrets, badgers, lemurs, walruses, zebras, sea oers, toucans, ostriches, pelicans, and much more!

DIYARTATHOME  Simple Projects for Chic DĂŠcor on the Cheap Lola Gavarry; Photography by Hiroko Mori


For craers and home decorators who want to bring a personal touch to their dĂŠcor but don’t have the money to purchase original art—or the time (or talent) to aend art school. DIY Art at Home shows how easy it is to create modern masterpieces by using a few simple art supplies and the full-size templates that are also included. The book begins with The Practical Studio, which outlines the materials and tips that you’ll need to get started. The ďŹ ve chapters that follow—Living Room Spirit, Kitchen Inspirations, Bedroom Inuences, OďŹƒce DĂŠcor, and Sweet Expressions— oer  fresh, beautiful, step-by-step projects for every room, all with a clean, modern aesthetic that will complement virtually every style of decorating. LOLA GAVARRY is a designer who creates artwork for residential clients throughout France. HIROKO MORI is a commercial photographer based in Paris. Cra s & Hobbies—Graphic Arts (CRA  7â „16 x   pages;   full-color illustrations with 15 templates  - --

 paper (Canada:   On sale //  British: Crown Translation: Hachee Livre S.A. First Serial: Crown

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KNITTING MOCHIMOCHI  Super-Cute Strange Designs for Knied Amigurumi Anna Hrachovec For beginner and intermediate-level kniers seeking the Japanese-style cuteness of crocheted amigurumi toys in knied toy designs.

Cra & Hobbies—Kniing (CRA 

1â „2 x   pages;  full-color illustrations  -- --  paper (Canada: ) On sale //  All rights: Crown

ANNA HRACHOVEC launched Mochimochi Land (, a website and brand of knied toy paerns, in early  To design her toys, Anna draws inspiration from Japanese kawaii (cute) culture and children’s illustrators such as Dr. Seuss. Her original knied creations have been featured on The Martha Stewart Show, around the web, and in print, and have been exhibited in galleries in New York, Seale, and Tokyo. In addition to her website, she maintains a blog (hp:// and a Flickr group (Mochimochi Land’s Photostream). There’s even a Ravelry group for Anna’s fans (Mochimochi Land Lovers).

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In Kniing Mochimochi, knied amigurumi guru Anna Hrachovec oers instruction on the basic supplies and techniques needed for kniing  colorful (and humorous) paerns that have the same fun, wiy sensibility as their crocheted counterparts—along with how-to on creating an original toy design.

CONTEMPORARY LANDSCAPE PHOTOGRAPHY Professional Techniques for Capturing Spectacular Seings Carl E. Heilman II, with Greta Heilman-Cornell


Amateur photographers interested in capturing stunning landscape images get up-to-the-minute techniques and inspiration in this lushly illustrated guide from a master photographer.

Photography—Techniques (PHO   1⠄4 x 1⠄4;  pages;  full-color photographs ISBN/EAN:  -- - -  paper (Canada:  ) On Sale //  British: The Ilex Press Limited Translation: Crown First Serial: The Ilex Press Limited

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This gorgeously illustrated book is a complete course in taking professional-caliber photographs of nature and urban landscapes, covering everything from gear and outdoor safety to exposure and composition techniques, lighting options for various wilderness seings, creative eects, and an entire chapter of post-processing techniques. Award-winning photographer CARL E. HEILMAN II has been photographing the North American wilderness landscape since   His photography has been published in Outside, National Parks, Adirondack Life, and other magazines, as well as in nine books of photography, including The Adirondacks (Rizzoli, ) and The Maine Coast (Rizzoli, ). He has also presented on PBS and is a skilled outdoorsman, cra ing his own snowshoes and running outdoor photography courses across the United States. This is his ďŹ rst instructional photography book. Carl can be found at

Academic marketing to photography programs Promotion at PhotoPlus

THEPHOTOGRAPHER’S LIGHTINGTOOLBOX A Complete Guide to Gear and Techniques for Professional Results Brian Stoppee A comprehensive yet easy-to-follow introduction to lighting gear, setups, and techniques that amateur and semipro photographers will turn to again and again as an essential reference.

Photography—Techniques (PHO 

1â „2 x ;  pages;  full-color photographs  -- - -  paper (Canada:  ) On Sale / /

BRIAN STOPPEE is a professional photographer and co-owner (with his wife, Janet) of M2 Media Studios, Inc., based in the Blue Ridge Mountains of Virginia. He is co-author of The Photographer’s Guide to Using Light and Stoppees’ Guide to Photography & Light. He can be found at

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The Photographer’s Guide to Using Light Ted Schwartz and Brian Stoppee  -- - -  paper (NCR)


Photography is all about light, yet light remains one of the most confusing, intimidating topics for amateur photographers. This practical reference from successful photographer and author Brian Stoppee breaks it all down, from simple explanations of light and its properties to the various kinds of light, exposure techniques, and most important, a comprehensive introduction to lighting gear and techniques for the four main types of lighting: natural, modiďŹ ed, continuous, and ash. The result is an indispensable reference for photographers interested in learning to use light for more professional results.

BAGSINBLOOM  Customizable Flower Purses with  Easy Embroidery Stitches and Simple Paerns Susan Cariello


For sewers and stitchers who are looking for easy-to-sew, stylish purse designs that feature prey stitched oral motifs. In Bags in Bloom, accessories designer Susan Cariello shows how to embroider and sew stunning handbags and purses that feature beautiful embroidered oral motifs. Following a chapter on ďŹ nding inspiration and an overview of the necessary materials and tools are step-by-step instructions for stitching  embroidery motifs and sewing and adapting the  purse templates at the back of the book. The  stylish purse designs and the stitched owers that adorn them both follow the seasons and incorporate a wide variety of shapes, colors, and ďŹ bers. The purses are accessible to new sewers, while experienced stitchers looking for oral embroidery with a fresh twist will be inspired by the creative potential of combining and modifying simple motifs.

Cra s & Hobbies—Embroidery "CRA 

1â „4 x  1â „4  pages;  full-color illustrations and  black-&-white illustrations  - --  paper (Canada:  ) On sale / / 

SUSAN CARIELLO produces limited-edition collections of handmade, hand-embroidered, and hand-embellished bags and accessories. She is a graduate of Central Saint Martins College of Art & Design in London, and has worked in New York and London as a textile print and embroidery designer.

British: Breslich & Foss Ltd Translation: Breslich & Foss Ltd First Serial: Crown

National publicity National print aention Online Promotion: • Advertising on Cra ster • Cra ernews e-newsleer feature • Cross-promotion on author’s website, • Cra blogger outreach Promotion at The National NeedleArts Association and The Cra & Hobby Association trade shows


WITHDVD Techniques for Creating Jewelry and Decorative Objects Sherri Haab For metal clay and polymer clay enthusiasts, jewelrymakers, beaders, and other craers who want the latest information on metal clay, from the most authoritative source on the medium.

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National publicity National print aention Author events and interviews out of Provo/Salt Lake City, UT Online Promotion: • Advertising on Cra ster and Cra zine • Cra blogger outreach • Cross-promotion on author’s website, • Cra erNews e-newsleer feature

SHERRI HAAB is an award-winning author of several adult cra s titles, including Metal Clay and Mixed Media, The Art of Resin Jewelry, and Beaded MacramĂŠ Jewelry, all published by WatsonGuptill. (Among her bestselling children’s titles are The Incredible Clay Book and Nail Art, both of which have sold more than  million copies.) A certiďŹ ed instructor in both Precious Metal Clay and Art Clay Silver, she teaches jewelry-making classes internationally.

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The Art of Resin Jewelry  -- --  paper (CAN:  

Beaded MacramĂŠ Jewelry  -- - -  paper (CAN:   

Metal Clay and Mixed Media Jewelry  -- --  paper (CAN:


Cra s & Hobbies—Jewelry (CRA)

1⠄2 x 7⠄8;  pages;  full-color illustrations; DVD ISBN-/EAN$  -- --  paper with aps (Canada:  ) On sale / / 

Since it was ďŹ rst published in  The Art of Metal Clay has introduced thousands of readers to metal clay—the moldable, malleable clay that becomes pure metal a er it’s ďŹ red—and become the metal clay classic. Now author and jewelry-making instructor Sherri Haab has updated her bestselling book with the most current information on this revolutionary medium, including: • the new bronze and copper clays, with must-have instructions for successful ďŹ ring and techniques for creating stunning jewelry • new bead projects: creating beads around silver cores, bronze beads, and bead caps for lampworked beads • up-to-date, detailed information on ďŹ ring with stones, plus a new technique for seing delicate stones • recently developed methods for water etching and electro-etching • new techniques for working with pigments and enamels • all-new, inspiring galleries of work by prominent metal clay artists • a companion DVD with  bonus projects

THENEWFACEOFJAZZ An Intimate Look at Today’s Living Legends and the Artists of Tomorrow Cicily Janus The New Face of Jazz is for all those jazz fans who want an in-depth look at who and what is hot on the jazz scene today—not another survey of the history and long-gone legends of yesteryear. The jazz scene is hoer than ever, and the jazz community is passionate, eclectic, and inspirational. This book spotlights more than 150 artists, as well as covers venues, festivals, media, and educational programs across America, so that anyone in any part of the country can learn where and how they can see a live jazz concert, hear jazz on the radio, or learn about new artists.


CICILY JANUS is a musician, writer, and passionate supporter of jazz. Currently, she is a jazz instructor at Broadmoor Academy of Music in Colorado Springs, CO, as well as a writer for Downbeat magazine. Other writing credits include interviews and reviews in Rocky Mountain Jazz, Opium Magazine, and Outsider Writers. She also began a tri-annual writer’s retreat series in Vail, CO, and Taos, NM.

Music—Jazz (MUS x 

pages;  black-&-white photographs ISBN-  -- - - 

paper (Canada: 

) On sale //  All rights: Crown

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profile excerpt: Grammy Award–winner Marcus Miller has been a heavy hitter on the scene since his teenage years. Miller has toured, produced, performed, and recorded with Roberta Flack, Grover Washington Jr., Stanley Clarke, Victor Wooten, and David Sanborn. As one of the most talented and innovative musicians of our time, Miller is changing the scene with his approach by incorporating all genres into his music, and he’s beefing up the live music arena to bring the entertainment aspect of jazz back into the mainstream.

“I’ve found that there are things you can say more clearly with music than you can say with words about the essential qualities of life. I’ve been in countries where I can’t say hello to an audience, but after I’ve finished playing there’s a connection because the music said everything they needed to know about me. The music is so real and primary, it’s an advantage to figuring things out. I’ve figured out that you have to write your own rules to this game. That way, you know when you’re winning. It’s helpful to sit down and say, ‘What is it that I would like to accomplish for myself?’ To live a completely balanced life isn’t everyone’s goal, but it’s mine. And in the context of my own game, I’m winning so far. It’s a beautiful world, and I’m happy with my path.�


BOTANICALDRAWING INCOLOR A Basic Guide to Mastering Realistic Form and Naturalistic Color Wendy Hollender A thorough immersion in the art of botanical drawing, this book will aract both aspiring and more experienced artists seeking scientiďŹ c accuracy and the illusion of -dimension in their botanical artwork.

Art—Drawing (ART)

1â „2 x   pages;   full-color illustrations  -- --  paper (Canada:  ) On sale / /  All rights: Crown

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WENDY HOLLENDER is the coordinator of botanical art and illustration at the New York Botanical Garden. She teaches botanical art at the New York Botanical Garden, Brooklyn Botanic Garden, Westchester Arts Workshop, and leads workshops in such exotic locations as Trinidad, Block Island, and Hawaii. She is the founder of WH Art & Design, which focuses on her botanical artwork used in a variety of ways by many organizations, including museums, parks, and conservation groups. Wendy exhibits internationally and was awarded a Silver Medal at the Royal Horticultural Society of London in  She is a member of the American Society of Botanical Artists, the Guild of Natural Science Illustrators, the Brooklyn Botanic Garden Florilegium, and the New York Botanical Garden Board of Advisors.

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Based on author Wendy Hollender’s classroom demonstrations at the New York Botanical Garden—the largest program of its kind in the world—Botanical Drawing in Color is grounded in the basic principles of drawing as they apply to the botanical forms of plants and owers. Colored pencil techniques and color theory are introduced to help artists create realistic forms and naturalistic colors. An emphasis is placed on close observation of plants and their life cycle, so that readers can deepen their understanding of the natural world.

MICROSTOCKMONEY SHOTS Turning Downloads into Dollars with Microstock Photography Ellen Boughn; Foreword by Andres Rodriguez


An industry insider offers behind-the-scenes secrets to taking microstock images that will stand out, get viewed, and get sold. The booming young microstock industry has made it possible for amateur photographers—previously shut out of exclusive stock photography—to show and sell their images. Here, microstock guru Ellen Boughn offers expert advice to help those already using microstock to gain an edge, as well as introduce the millions of Flickr users obsessed with posting and sharing photos to the added bonus of dollars per download.

Photography—Techniques (PHO )  7⁄16 x ;  pages;  full-color photographs ISBN/EAN:  -- --  paper (Canada  ) On Sale // All rights: Crown

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ELLEN BOUGHN has worked in microstock photography for more than  years, with experience in nearly every facet of the industry. In  she founded the innovative stock agency A erImage, which is now part of Ge y Images. She was until recently director of content and business development at Dreamstime, the world’s third highest-grossing microstock agency, where she wrote a popular blog. She has also served as executive editor at Corbis; vice president at UpperCut Images, Artville, and; and senior vice president of visual content at SuperStock. Ellen is a frequent panel member and speaker for the Picture Archive Council of America (PACA), and has lectured the past three years at PhotoPlus Expo. She can be found at ANDRES RODRIGUEZ (foreword) is one of the world’s top microstock contributors. A self-taught photographer, he receives   downloads each month.

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UNDERSTANDING EXPOSURE RDEDITION How to Shoot Great Photographs with Any Camera Bryan Peterson Amphoto’s # bestselling title of all time, now updated to reect the quickly changing world of digital photography.

BRYAN PETERSON is a phenomenon in how-to photography, with more than half a million books sold, including Amphoto’s # bestselling title of all time, Understanding Exposure. He also ranks as one of the bestselling authors in the entire category, from any publisher. A professional photographer and internationally known instructor, he is the author of Understanding Close-Up Photography, Learning to See Creatively, Understanding Digital Photography, Beyond Portraiture, Understanding Shuer Speed, and Bryan Peterson’s Understanding Photography Field Guide. He is also the founder of the online photography school, The Perfect Picture School of Photography (


1â „2 x   pages;  full-color photographs  -- --  paper (Canada: ) On sale // All rights: Crown

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ALSO BY BRYAN PETERSON Beyond Portraiture  -- --  paper CAN 

Learning to See Creatively  -- - -  paper CAN 

Understanding Digital Photography  -- --  paper CAN 

Understanding Shuer Speed  -- --  paper CAN


With more than   copies sold, Understanding Exposure has demystiďŹ ed the complex concepts of exposure for hundreds of thousands of amateur photographers. In this rd edition—refreshed with current technologies and terms, more than  new images, an all-new chapter, and exclusive access to a series of free online video tutorials—Bryan Peterson continues “bringing exposure to the masses,â€? teaching today’s amateur photographers how to free themselves from “autoâ€? to take the images they truly want.

ENCAUSTICART The Complete Guide to Creating Fine Art with Wax Lissa Rankin The definitive guide on creating encaustic art, an ancient medium that is increasingly popular with contemporary fine artists.


Encaustic Art serves as the complete resource for artists working with encaustic wax. Featuring step-by-step techniques with easyto-understand instructions and detailed illustrations, gorgeous examples of encaustic works of art, plus tips and techniques gleaned from interviews and studio visits with more than  professional artists working with the medium internationally.

Art—Techniques (ART 

1⁄2 x 7⁄8;  pages;  full-color illustrations ISBN-/EAN  -- - -  paper (Canada:  On sale 8/10/2010

A self-taught painter, LISSA RANKIN’s layered, textural abstract paintings, notable for their gestural energy and lyrical movement, have received critical acclaim. Trained as an OB/GYN physician, her art reflects her interest in the dynamic push and pull of life’s events, such as birth and loss, and her continued work as a physician breathes life into her art. Rankin’s encaustic paintings and sculptures are represented in prestigious galleries and museums in San Francisco, Washington D.C., and Atlanta. During the course of her career, she has developed an international reputation as an expert on encaustic and has been invited by a variety of art schools, conferences, workshops, and artists’ retreats to speak on encaustic art.

All rights: Crown

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CREATING ANIMATEDCARTOONS WITHCHARACTER A Guide to Craing and Producing Your Own Series for TV, Web, and Short Film Joe Murray This book targets the scores of aspiring cartoon animators out there who are seeking a comprehensive, step-by-step guide to creating characters and the world they live in and what it takes to get their ideas on the screen.

Art—Cartooning (ART) 7⠄16 x   pages;  full-color and  black-andwhite illustrations ISBN/EAN:  -- --  paper (Canada:  ) On sale //

JOE MURRAY is an author, illustrator, animator, and ďŹ lmmaker most widely known for his two hit animated television series, Rocko’s Modern Life, which won an Emmy award and has a global fan base in the millions of viewers, and Camp Lazlo, which earned back-to-back Emmys in  and   His production studio has been in business for over  years, producing various projects for print, television, and ďŹ lm

All rights: Crown

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Creating Animated Cartoons with Character was born out of Emmy Award–winning illustrator and animator Joe Murray’s experiences with countless aspiring cartoonists—who approached him on his popular website and blog and at speaking engagements— who want to know how to cra a successful animated series and get it on screen. He oers an in-depth, fully illustrated guide to creating characters and scene and behind-the-scenes looks at his successful series and those of his contemporaries.

selected backlist •WATSON-GUPTILL


Bryan Peterson’s Understanding Photography Field Guide Bryan Peterson --- -

  paper CAN  

The Polymer Clay Cookbook Jessica Partain and Susan Partain ---  -   paper CAN  

DC Comics Guide to Digitally Drawing Comics Freddie E. Williams II and Brian Bolland ----   paper CAN  


Photojojo! Amit Gupta with Kelly Jensen ---  -  paper CAN  

The Knier’s Book of Wool Clara Parkes --- -   hardcover CAN

Bend the Rules with Fabric Amy Karol --- -   paper CAN  

potter craft

THEARTOF KNITTEDLACE With Complete Lace How-to and Dozens of Paerns Poer Cra The perfect book to take kniers through the hot summer months—and beyond—The Art of Knied Lace is filled with beautiful designs. From simple to complex, from a comprehensive lace primer to paerns from some of the cra world’s biggest names, this is a must-have reference and paern book in one. The introduction to lace section and two paerns come from KRISTIN OMDAHL, founder of and the design company Kristin. Her paerns have appeared in major publications including Interweave Crochet, Crochet!, Vogue Knitting, Knit N Style, and Knit.1. In addition, her designs are featured in many books, including Crochet Me, the Vogue Knitting On The Go series, and more. Contributors to The Art of Knitted Lace include Lisa Llloyd, Annie Modesi, Phoenix Bess, Berta Karapetyan, and Melissa Mahay.

Cras & Hobbies—Kniing 1⁄2 x  7⁄8;  pages;  full-color photographs and  black-&-white illustrations ---


  paper (Canada: $ ) On sale / /


All rights: Crown

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EMBROIDERY COMPANION Classic Designs for Modern Living Alicia Paulson When needle and thread are used to decorate even the humblest of fabrics, something magical happens. Whether charming, sophisticated, or whimsical, embroidering something by hand gives your body and your brain a chance to slow down. In this follow-up to Stitched in Time, Alicia shares  of her dream embroidery projects. This gorgeous collection of projects include a Berry Border Pillow, Harvest Apron, Apple Blossom Kerchief, Gingerbread Mobile, and Monogrammed Quilt. Many of the projects are functional, a few are purely decorative, but all of them can be adapted as desired. Organized into three sections—decorative embroidery, counted cross-stitch, and crewelwork—the projects are accompanied by stitch charts, templates, pa ern pieces, and instructions for finishing. Luscious photography and Alicia’s handdrawn illustrations make this a truly lovely book.

Cra s & Hobbies—Embroidery (CRA 

1⁄2 x 7⁄8;  pages;  full-color photographs and  charts  ----  paper with flaps (Canada: ) On sale // All rights: Crown

ALICIA PAULSON is a designer with a successful line of handmade, one-of-a-kind gi s, accessories, crochetwear, and toys, which she sells under her label, Posie: Rosy Li le Things. She is also the creative force behind the blog Posie Gets Cozy, which receives more than   hits per month. She has been featured on HGTV and in Country Living, Beer Homes and Gardens, Creative Home, Romantic Homes, Family Circle Easy Kniing, and Bust magazines. • POT TER CRAFT

Promotion at The Cra & Hobby Association and The National NeedleArts Association Trade Shows National Publicity National Print Aention Outreach to women’s, cra and sewing media Online Promotion: • Advertising on • Advertising on Cra • Feature title in Cra ernews e-newsle er • Cra blogger outreach • Cross-promotion on author’s website, RosyLi


Stitched in Time  ----  (Canada:

MAKEYOUROWNTOYS Sew So Bears, Bunnies, Monkeys, Puppies, and More Sue Havens Turn “Made in China” into “Made in the Living Room.” In Make Your Own Toys Sue Havens helps the home sewer create adorable so toys whose look falls somewhere between classic cute and Japanese modern. This highly illustrated book includes bears, bunnies, puppies, and more—many of which feature extensive customization. The levels of difficulty are varied, from two-piece toys to fully jointed and posable. And of course every toy has corresponding templates for the home sewer to copy and trace onto fabric. A handful of the toys even come with additional instructions and templates to transform the basic shape from one animal into another! Cra s & Hobbies—Sewing (CRA

5⁄8 x 5⁄8;  pages;  full-color photographs and  two-color illustrations with  templates  --- -  paper (Canada: ) On sale //

SUE HAVENS is a Brooklyn-based artist and graphic designer. A graduate of Cooper Union and Bard College, she is currently a fellow in painting for the New York Foundation for the Arts and an instructor at Pra Institute.

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Promotion at The Cra & Hobby Association and The National NeedleArts Association Trade Shows


National Publicity National Print Aention Outreach to cra , sewing and parenting media Online Promotion: • Advertising on Cra and Cra • Outreach to family/mommy bloggers • Cra blogger outreach • Feature title in Cra ernews e-newsle er • Cross-promotion on author’s website,

DARETOBESQUARE QUILTING A Block-by-Block Guide to Making Patchwork and Quilts Boo Davis Want to cover up with a robot? Is a wiener dog just what’s missing from your couch? The impressive, slightly quirky designs in Dare to Be Square Quilting take quilts into new graphic territory, with pictorial representations that blow away the dusty designs of decades past. And whether you’re a quilting pro or a casual sewer, these motifs are easily achievable since they’re all made of only rectangles and squares.

Cra & Hobbies—Quilting (CRA

1â „2 x   pages;  full-color photographs and  illustrations ISBN/EAN  ----  paper (Canada: ) On sale / / British: Howard Morhaim Literary Agency, Inc First Serial: Crown Translation: Howard Morhaim Literary Agency, Inc

Quilting today is a lot like kni ing was about ďŹ ve to ten years ago; it’s an old-time cra shedding its old-timey reputation. Yet there are not many designers creating modern pa erns for today’s cra ers—which is all the more reason Boo Davis is an author primed to rock the quilting world. Her designs, which range from skulls to owls to alarm clocks, are a far cry from the traditional designs of years past. Yet all of them draw on simple squares and rectangles, and all are inspired by traditional techniques. So sewers get to learn piecing classics like the Log Cabin and Basketweave while they work. BOO DAVIS is a designer, illustrator, and the founder of Quiltsryche quilt studio. Her quilts have appeared in Revolver, BUST, HOW, and British Vogue as well as on Boing Boing, UrbanOutďŹ, and Thrillist. As a graphic artist she has received recognition from Print magazine, the Society of Publication Design, and the Society of Professional Journalists, among others.  • POT TER CRAFT

Promotion at The Cra & Hobby Association and The National NeedleArts Association Trade Shows National Publicity National Print Aention Outreach to cra , quilting, sewing and ďŹ ne art/ design media Online Promotion: • Advertising on alternative cra sites including Cra ster, AngryChicken, WhipUp, Bust • Cra and quilting blogger outreach • Feature title in Cra ernews e-newsle er • Cross-promotion on author’s website,

SIMPLYSUBLIMEGIFTS High-Style, Low-Sew Projects to Make in a Snap Jodi Kahn On the heels of the successful Simply Sublime Bags comes a howto book for creating quick, easy, and stylish no- and low-sew presents for every person on your list. Simply Sublime Gis oers the secrets to whipping up more than 30 sophisticated-looking gi s quickly and inexpensively. Cra ed with easy-to-ďŹ nd, everyday materials, these clever projects are a breeze to create. Whether it’s a pre y set of note cards, a stylish wallet, or personalized baby onesies, these projects are as much fun to make as they are to give away. Clever gi -wrapping ideas are sprinkled throughout the book, underscoring the idea that simple, creative touches can make a present unique and memorable. So before you head to the mall to buy another sweater, tie, or gi card, consider what you can create yourself instead. The results will be simply sublime.


Cra s & Hobbies—Sewing (CRA  7⠄16 x   pages; - full-color photographs and  illustrations  ----  paper with aps (Canada: ) On sale //

JODI KAHN is a writer and former television producer who has worked on programs such as Late Night with David Leerman, The Jon Stewart Show, and Dateline NBC. Her articles have appeared in several magazines, including Real Simple, Time Out New York, and online at Kahn lives in Larchmont, New York, with her husband and children, where her focus is to add a sense of air, fun, and style to our hectic modern lives.

All rights: Crown

Promotion at The Cra & Hobby Association Trade Show National Publicity National Print Aention Outreach to cra , sewing, parenting and environmental media Online Promtion: • Advertising on, • Promote with pop culture websites such as and • Feature title in Cra ernews e-newsle er • Cra blogger outreach


Simply Sublime Bags  ----  paper CAN

JILEATON’SKNITTING SCHOOL The Complete Guide to Becoming an Expert Knier Jil Eaton Acclaimed knitwear designer and author Jil Eaton oers a full kni ing course with 19 essential lessons designed to help new or lapsed kni ers discover the pleasures of kni ing. She provides step-by-step technique instruction to take readers from their ďŹ rst stitch to kni ing stripes, cables, lace, fair isle, pleats, and multitextured pa erns. Each kni ing lesson features one of her signature quick-to-knit projects for men, women, and children, allowing readers to practice their newly learned skills. Chapters are organized according to ability levels, so readers can easily advance at their own pace. Chock-full of photographs, schematics, illustrations, and Jil’s expert tips and kni ing ďŹ xes, Jil Eaton’s Kniing School will help even a novice kni er master the cra with aplomb.

Cra s & Hobbies—Kni ing (CRA   7⠄16 x   pages;  full-color photographs and  illustrations  --- -  paper with aps (Canada: ) On sale //

JIL EATON is an internationally acclaimed knitwear designer, known for designs that uniquely blend classic style with an irresistible air of whimsy. She publishes and distributes a collection of hand-kni ing pa erns worldwide under the Minnowknits label. She regularly contributes to magazines such as Knit Simple. Her previous books include Puppyknits, Aer Dark, Simple Chic, Big Fish, Lile Fish, and Minnow Knits.

All rights: Crown


Promotion at The Cra & Hobby Association and The National NeedleArts Association Trade Shows National Publicity National Print Aention Outreach to kniing, cra and women’s media Advertising in Knit Simple magazine Online Promotion: • Advertising on • Feature title in Cra ernews e-newsle er • Cra blogger outreach • Cross-promotion on author’s website, • Cross promotion in Knit Simple magazine


Minnowknits, Too 978-1-4000-5248-6 $16.95 (Canada: $25.95)

THEEARRINGSTYLE BOOK Making Designer Earrings, Copping Celebrity Style, and Geing the Look for Less Stephanie Wells Why break the bank for designer earrings, when you can make your own? The Earring Style Book is a stunning collection of earring projects that will inspire the millions of women obsessed with jewelry, to create the same must-have looks seen in major fashion magazines and worn by some of the biggest celebrities.

Cra s & Hobbies—Jewelry (CRA

5⁄8 x 5⁄8;  pages;  full-color photographs and - black-&-white illustrations  ----  paper (Canada: ) On sale / / All rights: Crown

Promotion at The Cra & Hobby Association Trade Show

Stephanie Wells’ Double Happiness jewelry has been regularly spo ed on A-listers including Oprah, Tyra Banks, Beyoncé, and Rachael Ray. For the first time, the award-winning designer shares the secrets to making  of her signature earring styles. From simple elegant crystal drops to dramatic chandeliers, readers will have all the tools and instructions they need to create an entire earring wardrobe perfect for any mood and every occasion. STEPHANIE WELLS is the award-winning designer and owner of Double Happiness Jewelry. Her pieces are prized for their handmade quality and stunning originality, appealing to fashion magazine editors, celebrities, and everyday women the world over. Double Happiness sells to  stores worldwide, including Nordstrom and Fred Segal. Her line now includes leather handbags, evening bags, and hair accessories.

National Publicity


National Print Aention Outreach to entertainment, celebrity, cra and jewelry media Online Promotion: • Image ads on google content network using her name and her company • Advertising on BeadandBu • Outreach to pop culture/fashion sites such as,, etc. • Feature title in Cra ernews e-newsle er • Cross-promotion with author’s website, Earring kit giveaway

NEWINPAPERBACK! KNITTINGLIBRARYESSENTIALS CONTINUOUSCABLES An Exploration of Knied Cabled Knots, Rings, Swirls, and Curlicues Melissa Leapman For the thousands of kni ers who have seen, read, and learned from kni ing’s hardest working author comes another indespensible resource for kni ing cables. Melissa includes an abundance of step-by-step instructions on general techniques,  pa erns, and more than  cable stitches for closed-ring designs—curlicues, rings, swirls, knots, and even intricate Celtic-inspired motifs. Cra s & Hobbies—Kni ing (CRA

1⁄2 x 7⁄8;  pages;  full-color photographs and  -color illustrations  --- -  paper (Canada: ) On sale // All rights: Crown

CABLESUNTANGLED An Exploration of Cable Kniing Melissa Leapman  • POT TER CRAFT

For those who want stylish pa erns, plus an exhaustive catalog of cable stitches, Melissa Leapman has the perfect book. Inside, there are more than  garments and more than  cable stitches. Cra s & Hobbies—Kni ing (CRA

1⁄2 x 7⁄8;  pages;  full-color photographs and  -color illustrations  ---  -  paper (Canada: ) On sale / /


All rights: Crown

“For those who love Mexican cuisine, no beer resource exists.”

—Washington Post

MELISSA LEAPMAN is a widely published knitwear designer, whose pa erns have appeared in every premier needlework publication in the country. She has been a featured guest on DIY’s Kniy Griy, Lifetime TV’s Handmade by Design, Shay Pendray’s Needle Arts Studio on PBS, and HGTV’s Sew Much More. Her knit, crochet, and design workshops are popular nationwide. Melissa is the bestselling author of other books, too, including Hot Knits, Cool Crochet, Melissa Leapman’s Kniing Beyond Scarves, and Color“If Kni ing the Easy Way.of Mexican food in the United States no longer the mention


conjures up images of rubbery melted cheese, canned tamales, and taco salads, this is largely a result of [Kennedy’s] efforts.” Melissa Leapman’s Hot Knits


—New Yorker

A Touch of Glass 978-0-307-39391-3 $22.95 (Canada: $25.95)

 -- - -  paper (CAN: 

Kniing Beyond Scarves  -- --  paper (CAN: 

Cool Crochet  -- --  paper (CAN: 

Color Kniing the Easy Way  ----  paper with flaps (CAN: 

American Heart Association. . . . . . . . . . . . . . . . 

Earring Style Book, The. . . . . . . . . . . . . . . . . . . . 

American Heart Association Quick & Easy Meals . . . . . . . . . . . . . . . . . . . . . . 

Eaton, Jil * . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Apartment Therapy’s Big Book of Small, Cool Spaces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Encaustic Art . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Art of Knitted Lace, The . . . . . . . . . . . . . . . . . . . 

Art of Metal Clay, Revised and Expanded, The . . . . . . . . . . . . . . . . . . . . . . . . . . . Bags in Bloom * . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Botanical Drawing in Color . . . . . . . . . . . . . . . . 

Embroidery Companion . . . . . . . . . . . . . . . . . . . .

Fast Track Photographer, Revised and Expanded . . . . . . . . . . . . . . . . . . . . . . . . . . .  Flowers Chic and Cheap . . . . . . . . . . . . . . . . . . . . Gavarry, Lola. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Gillingham-Ryan, Maxwell . . . . . . . . . . . . . . . . . . .

Boughn, Ellen . . . . . . . . . . . . . . . . . . . . . . . . . . . .  Haab, Sherri . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  Cables Untangled. . . . . . . . . . . . . . . . . . . . . . . . .  Cariello, Susan *. . . . . . . . . . . . . . . . . . . . . . . . . . 

Cartoon Cute Animals * . . . . . . . . . . . . . . . . . . . .  Ciao Bella Book of Gelato and Sorbetto, The . . . . . . . . . . . . . . . . . . . . . . . . . . . .  Contemporary Landscape Photography . . . . 

Continuous Cables. . . . . . . . . . . . . . . . . . . . . . . . 


Creating Animated Cartoons with Character . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Hansen, Kaye . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  Hansen, Liv . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  Harrison, Barbara. . . . . . . . . . . . . . . . . . . . . . . . . . Hart, Christopher * . . . . . . . . . . . . . . . . . . . . . . . .  Havens, Sue. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  Heilman II, Carl. . . . . . . . . . . . . . . . . . . . . . . . . . . 

Heilman-Cornell, Greta . . . . . . . . . . . . . . . . . . . 

Hollender, Wendy . . . . . . . . . . . . . . . . . . . . . . . . 

Culinary Careers * . . . . . . . . . . . . . . . . . . . . . . . . . .

Hrachovec, Anna . . . . . . . . . . . . . . . . . . . . . . . . . 

Dare to Be Square Quilting . . . . . . . . . . . . . . . . .

In Fashion * . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Davis, Boo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

In the Green Kitchen . . . . . . . . . . . . . . . . . . . . . . . .

DIY Art at Home . . . . . . . . . . . . . . . . . . . . . . . . . . .

Iverson, Annemarie * . . . . . . . . . . . . . . . . . . . . . .  Janus, Cicily . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  Jil Eaton’s Knitting School * . . . . . . . . . . . . . . . . .

author/title index Kahn, Jodi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Rankin, Lissa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Kids’ Cakes from the Whimsical Bakehouse . . . Kliman, Todd . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Sanders, Dane. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Knitting Mochimochi . . . . . . . . . . . . . . . . . . . . . . 

Shapiro, Bill * . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Shonen Art Studio * . . . . . . . . . . . . . . . . . . . . . . . 

Leapman, Melissa . . . . . . . . . . . . . . . . . . . . . . . . 

Simply Sublime Gifts . . . . . . . . . . . . . . . . . . . . . . 

Li, Yishan * . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Smilow, Rick * . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Lucchesi, Bruno . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Stoppee, Brian . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Make Your Own Toys. . . . . . . . . . . . . . . . . . . . . . 

Understanding Exposure, 3rd Edition . . . . . . . . 

McBride, Anne E. * . . . . . . . . . . . . . . . . . . . . . . . . . Microstock Money Shots. . . . . . . . . . . . . . . . . . . 

Waters, Alice. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Modeling the Figure in Clay, 30th Anniversary Edition . . . . . . . . . . . . . . . . . 

Wells, Stephanie . . . . . . . . . . . . . . . . . . . . . . . . . 

Mota, Carlos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Wild Vine, The . . . . . . . . . . . . . . . . . . . . . . . . . . . .

What to Do When No One Has a Clue . . . . . .

Murray, Joe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  Zecchin, Danilo. . . . . . . . . . . . . . . . . . . . . . . . . . . .  New Face of Jazz, The. . . . . . . . . . . . . . . . . . . . . . Other People’s Rejection Letters * . . . . . . . . . . . .  *Books of interest to young readers Paulson, Alicia. . . . . . . . . . . . . . . . . . . . . . . . . . . .  Pearce, F. W. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  Peterson, Bryan . . . . . . . . . . . . . . . . . . . . . . . . . . .  Peterson, Valerie . . . . . . . . . . . . . . . . . . . . . . . . . .  Photographer’s Lighting Toolbox, The . . . . . . . Pierson, Stephanie . . . . . . . . . . . . . . . . . . . . . . . .


Petersons’ Happy Hour. . . . . . . . . . . . . . . . . . . . . 

foreign reps BRAZIL Mr. Joao Ri AgĂŞncia Ri Avenida CalĂłgeras n° , sl  - - Centro Rio de Janeiro, RJ Tel:     Fax    joaopaulo@agenciari BULGARIA Ms. Anna Droumeva Andrew Nurnberg Assoc.  Slaveikov Square  SoďŹ a Tel:       Fax: CHINA Ms. Joanne Yang Bardon-Chinese Media Agency F, No.  Roosevelt Rd., Sec. , Taipei, Taiwan  Tel:

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ordering information RETAIL FIELD

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6 Special Ways to Say Happy Mother’s Day!

Martha Stewart’s Encyclopedia of Sewing and Fabric Cras By the Editors of Martha Stewart Living ---  -

  hardcover CAN  

Sherri Haab Jewelry Inspirations Sherri Haab ----

  paper with aps CAN  

Giada at Home Giada De Laurentiis --- -   hardcover CAN  

Home Cooking with Trisha Yearwood Trisha Yearwood ---

-   hardcover CAN

Barefoot Contessa Back to Basics Ina Garten -- -  -   hardcover CAN  

Mason-Dixon Kniing Kay Gardiner and Ann Shayne --- 

-   paper CAN  

Clarkson Potter, Potter Craft, Watson-Guptill Summer 2010 Catalog  
Clarkson Potter, Potter Craft, Watson-Guptill Summer 2010 Catalog  

Here's a first look at the titles being published by Clarkson Potter, Potter Craft and Watson-Guptill next Summer 2010. From world-renowned...