Page 1

FALL 2010

potter craft & watson-guptill


Photo Š 2010 by Alexandra Grablewski from Crease and Fold, page 28

Photo Š 2009 by Dave Wilson from Extreme Exposure, page 12

Fruit Piece by Michael Frield, 1998, Oil on Canvas, 16 x 18.5 inches

table of contents art 3

photography 11 crafts 17

author/title index 36

foreign reps 38

ordering information 39


art


4 • WATSON-GUPTILL

The ArTisT’s Guide To GrAnT WriTinG how to Find Funds and Write Foolproof Proposals for the Visual, Literary, and Performing Artist Gigi Rosenberg A comprehensive guide to finding funds and writing winning grant proposals for the nearly 2 million professional individual artists working in the U.S. today who seek out financial support. The Artist’s Guide to Grant Writing is targeted at both professional and aspiring artists and writers who are hungry for concrete information about how to write artist statements and grant applications that persuade grant funders to give them the money to realize their artistic dreams. GIGI ROSENBERG is a writer, workshop leader, and successful grant writer. The Artist’s Guide to Grant Writing grew out of the acclaimed “Grant Writing for Success” workshops she teaches at colleges, conferences, and arts organizations in New York City, Chicago, and throughout the Pacific Northwest. Her essays and how-to articles have appeared in Parenting, Writer’s Digest, The Writer, and The Oregonian, among others. She writes the monthly column “Funding Your Writing Projects” for the award-winning Writers on the Rise e-zine.

Language Arts—Composition & Creative Writing (LAN005000) 51/2 x 8 1/4; 208 pages 978-0-8230-0070-8 $16.99 paper (Canada: $19.99) On sale 9/21/2010 All rights: Crown

National Publicity

an excerpt from the artist’s guide to grant writing

National Print Attention Academic Marketing Promotion at the College Art Association Trade Show Promotion at the National Art Materials Trade Association Trade Show

Imagine a perfect day in your near or far future where you’re doing and being exactly who you want to be. What are you making? Who are you with? Where are you? What would it take to travel from where you are now to that perfect day in your future? What’s in the way? What support—financial, logistical, psychological—would make it attainable? This is where your grant funding research starts.


From the Legendary Creator of spider-man, The incredible hulk, Fantastic Four, X-men, and iron man Stan Lee From comics icon Stan Lee, creator of the Mighty Marvel Universe comes the ultimate how-to book for aspiring comic book artists. In Stan Lee’s How to Draw Comics, Stan Lee sets out to teach everything he knows about drawing and creating comic book characters. The book focuses primarily on action-adventure comics, but will touch upon other genres and styles, such as romance, humor, horror, and the widely influential manga style. From producing concepts and character sketches to laying out the final page of art, the man with no peer—Stan Lee—is the ultimate guide to the world of creating comics.

Art—Drawing (ART010000) 81/2 x 101/2; 224 pages; 117 full-color illustrations; 117 black & white illustrations 978-0-8230-0083-8 $24.99 paper with flaps (Canada: $28.99) On sale 11/16/2010 All rights: Crown

National Publicity National Print Attention Online Promotion • Advertising on ICv2.com, • ComicConPulse.com, and in Comic-Con programs • Advertising at Marvel.com • Outreach to comics bloggers Promotion at Comic-Con in New York and San Diego

STAN LEE is a legendary American comics writer, editor, and the former president and chairman of Marvel Comics. He is the writer of the Spider-Man syndicated newspaper strip, which appears in more than 500 newspapers worldwide—and it is the longest running superhero strip. He was awarded the National Medal of Arts in November 2008.

5 • WATSON-GUPTILL

sTAn Lee’s hoW To drAW ComiCs


6 • WATSON-GUPTILL

sTiLL LiFe PAinTinG ATeLier An introduction to oil Painting Michael Friel For beginning to intermediate artists who are seeking a traditional education in oil painting. Still Life Painting Atelier provides artists with a foundation course in oil painting. Written by Gage Academy of Art instructor Michael Friel, the book is designed to lead the reader through a progression of still life lessons, starting with simple compositions that build to more complex arrangements. It begins by addressing composition through thumbnail sketches and line drawings and then progresses to painting lessons in value contrast and underpainting, brush applications, still life with limited color, still life with full color, handling sharp and soft edges, painting reflections, and painting smooth and rough surfaces. Each chapter is presented in a logical progressive sequence and is complete with step-by-step illustrations, finished paintings, diagrams, and informative tips. Art—Techniques (ART028000) 192 pages; 9 x 11; 213 full-color; 18 black & white illustrations ISBN/EAN: 978-0-8230-3408-6 $35.00 hardcover (Canada: $41.00) On sale 9/28/2010 All rights: Crown

National Publicity National Print Attention Advertising in Library Journal art instruction issue Academic Marketing Promotion at the College Art Association Trade Show Promotion at the National Art Materials Trade Association Trade Show Postcard Mailing

MIChAEL FRIEL has taught still life painting for more than ten years at the Gage Academy of Art in Seattle, Washington, one of the leading professional art schools in the country. He received a Bachelor of Fine Arts degree in painting from the University of Washington and has shown his work extensively in the Pacific Northwest.


everything you need to start drawing the most Popular style of Japanese Comics Christopher hart For the huge international fanbase of shoujo graphic novels, anime, movies, DVDs, and video games. The third title in a bestselling series, Manga for the Beginner Shoujo shows aspiring beginners how to draw the most popular style and widely read genre of Japanese comics. ChRISTOPhER hART is the world’s bestselling author of drawing and cartooning books. His books have set the standard for art instruction, both nationally and internationally, with 2.5 million copies in print in seventeen languages. Renowned for up-to-theminute content and easy-to-follow steps, all of Hart’s books have become staples for a new generation of aspiring artists and professionals, and they have been selected by the American Library Association for special notice. Art—Drawing (ART010000) 8 1/2 x 10; 192 pages; 149 full-color illustrations; 426 black & white illustrations ISBN/EAN: 978-0-8230-3329-4 $21.99 paper (Canada: $25.99) On sale 9/21/2010 All rights: Crown

National Publicity National Print Attention Online Promotion • Advertising on ICv2.com • Author podcast Promotion at Comic-Con in New York and San Diego

ALSO BY ChRISTOPhER hART:

Manga Mania Shoujo 978-0-8230-2973-0 $19.95 paper (Canada: $24.95)

Manga Mania Magical Girls and Friends 978-0-8230-2968-6 $19.95 paper (Canada: $24.95)

Manga for the Beginner 978-0-8230-3083-5 $21.95 paper (Canada: $25.95)

7 • WATSON-GUPTILL

mAnGA For The BeGinner shouJo


8 • WATSON-GUPTILL

CoLor For PAinTers A Guide to Traditions and Practice Al Gury A practical manual for painters, art students, and art educators, on the paramount issue of mastering color. Color for Painters evolved from the author’s 28 years of teaching color in painting at the Pennsylvania Academy of Fine Arts, America’s first school of fine arts and an internationally recognized leading institution in arts education. These courses have been extremely successful due to their informative nature and practical application. Rather than teaching color as a process of personal exploration founded on a handful of modernist principles, Gury’s approach is based on the idea that color can be learned in a direct manner, a basis of learning seminal to the curriculum of PAFA, which has informed many of this country’s greatest artists, including such masters as Thomas Eakins and Mary Cassatt.

Art—Techniques (ART028000) 81/2 x 10; 192 pages; 272 full-color illustrations ISBN/EAN: 978-0-8230-9930-6 $24.99 paper (Canada: $28.99) On sale 10/26/2010 All rights: Crown

National Publicity Academic Marketing to Art Schools and Programs

ALSO BY AL GURY Alla Prima 978-0-8230-9834-7 $35.00 hardcover (Canada: $40.00)

AL GURY chairs the painting department at the Pennsylvania Academy of Fine Arts in Philadelphia, where he also teaches painting and drawing. Gury exhibits his work at the F.A.N. Gallery and has also been shown at the National Academy of Design in New York, the Philadelphia Museum of Art, and numerous other galleries and museums around the country. He is the author of Alla Prima: A Contemporary Guide to Traditional Direct Painting.


how to Create Action Figures and Collectible statues Tim Bruckner, Zach Oat, and Rubén Procopio Targeted to comics and action figure/sculpting/collectibles enthusiasts, both those interested as a hobby and professionally. This book provides a complete guide to the design, sculpting, and marketing of pop culture action figures, statues, and collectibles. It begins by tracing the history of toy making and collectibles and then shows how figurative sculpture is created by today’s top professional technicians and artists using modern-day tools, techniques, and applications. Each chapter progresses chronologically through the stages of creating a sculpture, providing discussion and instruction about all aspects of the process from start to finish, including concepts, sculpting, mold-making, casting, painting, manufacturing, distribution, and business and legal considerations.

Art—Techniques—Sculpting (ART053000) 81/2 x 11; 272 pages; 670 full-color illustrations ISBN/EAN: 978-0-8230-9522-3 $29.99 paper (Canada: $35.00) On sale 10/19/2010 All rights: Crown

National Publicity National Print Attention Online Promotion • Cross promote at author’s site, MaskedAvenger.com • Promotion at ComicConPulse.com and ActionFigureInsider.com Promotion at Comic-Con in New York and San Diego

RUBÉN PROCOPIO is an acclaimed multitalented veteran artist. He contributed to more than 25 Disney animated features, including The Little Mermaid, Beauty & the Beast, and The Lion King. A copy of his original maquette of Ursula, which was used to create the animated character in The Little Mermaid, now resides in the Smithsonian. After more than 25 years with Disney, Rubén founded Masked Avenger Studios in 2003 to expand his sculpting, design, and comic book illustration services. ZACh OAT is the editor of TelevisionWithoutPity.com, a popular TV and movie criticism website, and is a frequent contributor to geek news site ToplessRobot.com. He is the former editor of ToyFare magazine, a guide to toys, action figures, and collectible statues. TIM BRUCkNER, one of the pioneers of the comics/fantasy toyfield, began his sculpting career at 18 as a jeweler’s apprentice/ wax carver. He has worked for companies such as Max Factor, Hallmark, Kenner, Gentle Giant, and DC Direct, where he designed and scultped the DC Dynamics statues.

9 • WATSON-GUPTILL

PoP sCuLPTure


10 • WATSON-GUPTILL

eXPressiVe FiGure drAWinG new materials, Concepts, and Techniques Bill Buchman An inspiring must-have resource for artists seeking new approaches to drawing the figure. Throughout the history of art, figure drawing has been regarded as the very foundation of an artist’s education and at the center of the art-making process. In Expressive Figure Drawing, innovative teacher and author, Bill Buchman, explores the idea that the way we draw is a direct expression of our emotions, perceptions, and sense of ourselves and others. The underlying approach is based on the author’s more than 20 fundamental figure drawing exercises that are undertaken one step at a time so that students and artists of all levels are empowered to make progress with the figure beyond their expectations. Throughout the book, the author reveals his methods for developing proficiency using a variety of traditional media and the latest art materials available today. Art—Drawing (ART010000) 81/2 x 10; 176 pages; 225 full-color illustrations; 110 black & white illustrations ISBN/EAN: 978-0-8230-3314-0 $24.99 paper (Canada: $28.99) On sale 12/14/2010 All rights: Crown

National Publicity Advertising in Library Journal Art Instruction Issue Postcard Available Promotion at the National Art Materials Trade Association Trade Show Promotion at the College Art Association Trade Show Academic Marketing

BILL BUChMAN is an accomplished artist and innovative teacher who has empowered students and artists of all levels to make progress with the figure beyond their expectations. Buchman studied life drawing in the 1960s with two of America’s foremost art educators: American figurative painter Fletcher Martin and the Museum of Modern Art’s Education Director, Victor D’Amico. In the 1980s Buchman worked as an artist in Paris and in recent years has exhibited his art in Denmark, Sweden, and England. His work is represented internationally by Gallerihuset of Copenhagen. His ground-breaking DVD Art is an Attitude: The Art of Drawing the Figure was released in early 2008 and is distributed by MacPherson’s, the largest distributor of art materials in the U.S.


photography


eXTreme eXPosure Pushing the Limits of Aperture and shutter speed for high-impact Photography David Nightingale

12 • AMPhOTO BOOkS

This exciting guide liberates amateur shooters from the limits of conventional exposure, guiding them through using extremes of shutter speed and aperture to capture creative, stunning images. Many amateur photographers stay in the “safety zone” of conventional exposure settings, but a world of creative options awaits with the extremes of exposure: ultra-fast and ultra-slow shutter speeds, and wide-open apertures. Extreme Exposure inspires photographers to push the limits of exposure, making images that are often stunning, always unusual, and sometimes impossible to see with the naked eye. Photography—Techniques (PHO018000) 91/4 x 81/4; 144 pages; 140 full-color photographs ISBN/EAN: 978-0-8174-3967-5 $24.99 paper (Canada: $28.99) On Sale 9/7/2010 British: The Ilex Press, Ltd. Translation: The Ilex Press, Ltd. First Serial: Crown

National Publicity National Print Attention Online Promotion • Google search words advertising campaign • Cross-promote on author’s website, Chromasia.com • Outreach to photography bloggers Academic Marketing Promotion at the PhotoPlus Trade Show Postcard Mailing

DAVID NIGhTINGALE is the co-director of Chromasia, a fine arts and commercial photographic company, and Chromasia Training, which specializes in all aspects of photographic training and post-production. In recent years, David has worked on a variety of international commissions, as well as continuing to provide Photoshop and photographic training to both amateurs and professionals. His work has been featured in numerous art and photography magazines around the world. He is a regular contributor to the UK–based Digital SLR User magazine, and the author of Baby Photography NOW and Practical HDR. He also teaches at the Perfect Picture School of Photography (www.ppsop.com). David’s blog (www.chromasia.com/iblog) has received numerous awards.


The FAsT TrACK PhoToGrAPher Business PLAn Build a successful Photography Venture from the Ground up Dane Sanders Aspiring and working photographers (as well as other creatives) can revolutionize their business with the simple, concrete strategies in this groundbreaking book by the popular author of Fast Track Photographer.

Photography—General (PHO000000) 51/2 x 81/4; 224 pages 978-0-8174-0000-2 $16.99 paper (Canada: $19.99) On sale 10/5/2010

DANE SANDERS is a Southern California–based wedding photographer, teacher, entrepreneur, and author of Fast Track Photographer (Amphoto, May 2010). A regular speaker for Adobe and Pictage, he has been featured in such publications as Rangefinder and Professional Photographer. He teaches and speaks regularly at conferences and trade shows, including Photo Plus Expo, WPPI, Imaging USA, Beyond Images, and Kevin Kubota’s Digital Photo Bootcamp. He can be found at www.danesanders.com.

All rights: Crown

National Publicity National Print Attention

an excerpt from the fast track photographer business plan

Promotion at the PhotoPlus Trade Show Online Promotion • Google search words advertising campaign • Advertising on ShutterBug.com, RangeFinder.com, PDN.com, and PDNEDU.com • Cross-promotion with author’s website DaneSanders.com • Outreach to photography bloggers • E-flyer for photography groups Academic Marketing

A friend recently remarked that as the CEO of his small business, he is often tempted to live on zoom. What he means is that he finds himself focusing too closely on the “critical” details of his everyday work. Out of fear that things won’t be done “right,” he misses the big picture to know what is truly worth his time. He’s not alone—this is how most of us live our lives, let alone run our businesses. The tyranny of the urgent is real.

ALSO BY DANE SANDERS Fast Track Photographer, Revised and Expanded 978-0-8174-0001-9 $16.99 paper (Canada: $19.99)

And yet, it doesn’t have to be. What I’m offering here is a comprehensive approach to building a photo business from the ground up. I’ve had the privilege of working these ideas out with hundreds of photographers around the world, and now you are the benefactor.

13 • AMPhOTO BOOkS

This motivating book shows professional photographers how to stop drowning in day-to-day details and instead build a business poised for growth. Author Dane Sanders helps readers devise an overall business strategy to support their creative vision, then pulls in closer, sharing crucial on-the-ground techniques for running a creative business. Readers get a custom blueprint for their venture, as well as marching orders on how to make that vision a reality.


The PorTrAiT PhoToGrAPher’s LiGhTinG sTyLe Guide recipes for Lighting and Composing Professional Portraits James Cheadle and Peter Travers

14 • AMPhOTO BOOkS

Amateur photographers can expand their range of portrait lighting options with this “style guide” of setups, representing a wide assortment of styles from 40 contemporary photography genres. Whether you’re an amateur ready to experiment with portrait photography or a working professional whose portfolio needs refreshing and expanding, this style guide will take your portraiture in dramatic new directions, with 40 specific recipes for lighting and composing professional-level portraits across a wide range of today’s hottest genres and styles.

Photography—Techniques (PHO018000) 9 x 104/5; 176 pages; 150 full-color photographs ISBN/EAN: 978-0-8174-0005-7 $29.99 paper (Canada: $35.00) On sale 10/5/2010 British: RotoVision SA Translation: RotoVision SA First Serial: Crown

National Publicity Online Promotion • Google search words advertising campaign •Outreach to photography bloggers Promotion at the PhotoPlus Trade Show Academic Marketing

JAMES ChEADLE is a UK-based professional portrait photographer who regularly shoots some the world’s most famous faces. Recent clients include Outside, USA Today, Men’s Health, Motor Trend, and The Sunday Times (UK). His work can be seen at www. jamescheadle.com. PETER TRAVERS is a photography journalist, author, and deputy editor of PhotoPlus, the UK’s fastest growing photography magazine. His articles have been published in The Sunday Times, BBC magazine, T3, Total Guitar, Mountain Biking UK, and many other publications. Visit Peter at www.petertravers.co.uk.


The A-Z oF CreATiVe PhoToGrAPhy, reVised ediTion A Complete Guide to more than 70 Creative Techniques Lee Frost Amateur photographers of all levels get indispensable instruction on more than 70 aspects of creative photography in this updated classic by a bestselling author.

Photography—Techniques (PHO018000) 75/8 x 91/2; 160 pages; 150 full-color photographs; 50 black & white photographs ISBN/EAN: 978-0-8174-0008-8 $25.99 paper (Canada: $30.99) On sale 10/19/2010 British: David & Charles Publisher, Ltd. Translation: David & Charles Publisher, Ltd. First Serial: Crown

National Publicity National Print Attention Online Promotion • Google search words advertising campaign • Outreach to photography bloggers Academic Marketing Promotion at the PhotoPlus Trade Show Postcard Mailing

ALSO BY LEE FROST

The Complete Guide to Night and Low-Light Photography 978-0-8174-5041-0 $29.95 paper (CAN: $36.95)

Photos that Sell 978-0-8174-5512-5 $27.95 paper (CAN: $32.50)

LEE FROST is a photographer and bestselling author of several photography technique books, including Lee Frost’s 50 Inspirational Photo Projects, The Complete Guide to Night and Low-Light Photography (Amphoto, 1999), and The Photographer’s Guide to Filters. His books have been translated into more than 10 languages and have sold more than 250,000 copies worldwide. Lee has contributed to numerous photography magazines and written hundreds of articles. He leads workshops through his company Photo Adventures. He can be found at www.leefrost.co.uk.

15 • AMPhOTO BOOkS

This revised and updated compendium of more than 70 photography techniques—helpfully organized in a spread-based, A-Z format—demystifies everything from advanced exposure situations to capturing low-light scenes, using Lensbabies, and applying software plug-ins, inspiring amateur photographers of all levels to produce more creative, high-impact photos.


LiGhTinG The nude, reVised ediTion Top Photographers reveal Their secrets Roger hicks, Frances Schultz, and Steve Luck For semi-pro and professional portrait photographers seeking to expand their repertoire with easy-to-follow lighting and posing setups for a variety of nude and erotic photographs. This gigantic resource—a phenomenal value in its category—shares the lighting secrets behind 140 nude images taken by top photographers in a variety of styles, with foolproof diagrams and recipes for each shot. 16 • AMPhOTO BOOkS

British writer/photographer ROGER hICkS and American writer/ photographer FRANCES SChULTZ have together co-authored more than 50 books, including several on photography. They have contributed to Shutterbug magazine since the late 1980s, as well as to the UK magazine Amateur Photographer and a variety of other publications. They can be found at RogerAndFrances.com. STEVE LUCk is an author, editor, and photographer, whose images have been published in numerous publications. He can be found at SteveLuckPhotography.co.uk.

Photography—Lighting (PHO012000) 7 1/2 x 101/2; 384 pages; 500 full-color photographs ISBN/EAN: 978-0-8174-0006-4 $29.99 paper (Canada: $35.00) On Sale 11/16/2010 British: Rotovision Translation: Rotovision First serial: Crown

National Publicity National Print Attention Online Promotion • Google search words advertising campaign • Outreach to photography bloggers Academic Marketing Promotion at the PhotoPlus Trade Show

ALSO BY ThESE AUThORS

hollywood Portraits 978-0-8174-4020-6 $27.50 paper (Canada: $34.00)

Learning to Light 978-0-8174-4179-1 $24.95 paper (Canada: $31.00)


crafts


neW in PAPerBACK! KniTTinG noro The magic of Knitting with hand-dyed yarns Jane Ellison Brilliant color meets classic design: For fans of Noro’s vibrant, variegated yarns and any knitter who wants beautiful hues without having to use intricate colorwork techniques, Kniing Noro presents 31 simple projects where the yarn is the star.

18 • POT TER CRAFT

Variegated and hand-dyed yarns are popular, and Noro is synonymous with the best of its kind. In Knitting Noro, Ellison will give the Japanese yarn company’s loyal following of knitters exactly what they’ve been thirsting for: classic designs that showcase the unique beauty and gorgeous colors of Noro’s luxury yarns. Inside, knitters find six classic types of projects: tank tops, chunky cardigans, pullovers, classic jackets, fitted cardigans, and wraps. All of them feature clean lines and simple construction, which helps keep the yarn the star of the show. With extensive information about all the Noro yarns used (and others that can be substituted), this is the perfect companion book for Noro yarn purchases. Crafts & Hobbies—Knitting (CRA015000) 71/2 x 93/4; 128 pages; 100 full-color photographs; 50 black & white illustrations ISBN/EAN: 978-0-307-58655-1 $21.99 paper (Canada: $25.99) On sale 10/5/2010 British: Anova Books Translation: Anova Books First Serial: Crown

National Publicity National Print Attention Advertising in Library Journal Craft Issue Online Promotion • Advertising on Knitty.com, KnittersReview.com, Ravelry.com, and CrazyAuntPurl.com • Advertising on KnitnStyle.com • Outreach to craft and knitting bloggers

JANE ELLISON began knitting at a young age and went on to earn a degree in knitwear fashion design. After her graduation she began designing for magazines, including Woman’s Weekly and Vogue Knitting. Her career took off when she designed the first pattern booklet in the Twilleys’ Freedom collection and worked as a design consultant for Rowan yarns. She is currently sales and marketing manager for Designer Yarns, a distributor of high-end international yarn collections. In this position she is responsible for most of the designs in their catalogues and pattern books including those devoted to Noro.


seW ChArminG 40 simple sewing and hand-Printing Projects for home and Family Cath Derksema and kirsten Junor Forty fresh, fun, easy-to-sew and fabric-print projects for everyone in your family and every room of the house. In a trim little storefront in Australia, authors Cath Derksema and Kirsten Junor design patterns, screen-print fabrics, and stitch garments and home décor items under the name Prints Charming. Distributed all over the world, the bright, bold Prints Charming look has made a lasting impression on the American quilting and sewing community. In their first book, they share 40 simple, contemporary, and very fun sewing projects with easy instructions for customizing fabrics with screen-printing. Projects—ranging from toys to pillows, quilts to skirts—will offer fresh inspiration for novices and more experienced sewers alike. Sew Charming includes thorough instructions, step-by-step stitch and screen-printing guides, and three pullout pattern sheets. Crafts & Hobbies—Sewing (CRA035000) 71/2 x 9; 168 pages; full-color illustrations; 3 pattern sheets in folder ISBN/EAN: 978-0-307-58659-9 $24.99 paper (Canada: $28.99) On sale 10/5/2010

CATh DERkSEMA and kIRSTEN JUNOR are the owners of Prints Charming, an Australian fabric design studio distributed by prestigious New York–based fabric wholesaler Marcus Fabrics. They hand-print and sell fabrics, make soft furnishings, gifts and clothing, and run classes for their many customers.

British: Murdoch Books Translation: Murdoch Books First Serial: Crown

National Publicity Advertising in Library Journal’s Crafting Issue Online Promotion • Advertising on Craftster.org and Craftzine.com • Feature title in CrafterNews e-newsletter • Craft and quilting blogger outreach Promotion at the Craft & hobby Association Trade Show Promotion at The National Needle Arts Association Trade Show Postcard Mailing

19 • POT TER CRAFT

National Print Attention


WArm KniTs, CooL GiFTs Celebrate the Love of Knitting and Family with 30 Charming designs Sally Melville and Caddy Melville Ledbetter Sally and Caddy share 30 of their inspiring family-friendly designs in this new pattern book filled with classic and colorful designs, solid technique, expert technique tips and tricks, fitting tips, and heart-warming personal stories.

Crafts & Hobbies—Knitting (CRA0150000) 81/2 x 107/8; 176 pages; 100 full-color photographs; 60 diagrams/charts; 35 patterns & schematics ISBN/EAN: 978-0-307-40873-0 $22.99 paper (Canada: $26.99) On sale 10/12/2010

20 20 •• POT POTTER TER CRAFT CRAFT

All rights: Crown

National Publicity National Print Attention Online Promotion • Advertising on KnittersReview.com, Knitty.com, Ravelry.com, and CrazyAuntPurl.com • Feature title in CrafterNews e-newsletter • Outreach to craft and knitting bloggers Promotion at The National NeedleArts Association Trade Show Postcard Mailing

ALSO BY ThESE AUThORS Mother-Daughter knits 978-0-307-40872-3 $29.95 hardcover (Canada: $34.00)

In Warm Knits, Cool Gifts, there are plenty of projects for everyone on every knitter’s gift list: babies and children; sons, husbands, and boyfriends; and of course, women’s garments and accessories. There are appropriate pieces for all occasions, from a flowing ice skating coat to a hooded scarf to wear on leaf-peeping walks to sweaters perfect for a cozy Christmas morning brunch. The beautiful photography, clear and encouraging instructions and diagrams, and inspiring stories will make this another must-have knitting book for Sally and Caddy fans looking forward to knitting special gifts for loved ones. All the technical information needed for knitting satisfaction and success completes the package, including the flatter-and-fit tips Sally is known for. SALLY MELVILLE is a professional knitwear designer and the author of four previous books, including Mother-Daughter Knits. She has appeared on DIY’s Knitty Gritty and on PBS’s Needle Arts Show with Shay Pendray. Her designs have appeared in Vogue Knitting, Knitter’s, and Interweave Knits.


VAMPIREKNITS Projects to Keep You Kniing from Twilight to Dawn Genevieve Miller From Twilight mania to the CW’s Vampire Diaries, never have the undead been so adored. Vampire Knits is the first collection of knitting projects for dreamy, mysterious vampires, and the fans who love them. These appealing and easy-to-knit projects range from cool sweaters to cozy neck protectors, fanged bat toys to a hunter tool belt Buffy would covet. Gloves inspired by Twilight’s Bella Swann, blood-red jewelry, and a beautiful diary cover are just a few of the timeless items crafty vampire fans have been clamoring for. The projects are fun to make and evoke the spirit of beloved undead characters. GENEViEVE MiLLEr is a Southern California native who learned how to knit when she was 12. After reading Twilight, she was inspired to design her own knits for the first time. She is happily married to a guy who doesn’t mind the house being taken over by a giant yarn stash, and is mother of three. She lives in Pasadena, CA. Crafts & Hobbies—Knitting (CRA015000) 7 1⁄16 x 9; 144 pages; 70 full-color photographs and illustrations ISBN/EAN: 978-0-307-58660-5 $18.99 paper (Canada: $21.99) On sale 10/12/2010 All rights: Crown

National Publicity Online Promotion • Advertising on KnittersReview.com, Knitty.com, Ravelry.com, and CrazyAuntPurl.com • Advertising on Facebook.com targeting fans of vampires and Twilight series • Feature title in CrafterNews e-newsletter • Outreach to craft and knitting bloggers Cross-promote with random house Audio’s Twilight Audio Books Promotion at the Craft & hobby Association Trade Show Promotion at The National NeedleArts Association Trade Show Postcard Mailing

21 • POT TEr CrAFT

National Print Attention


PATTERNMAKING FORAPERFECTFIT Using the Rub-off Technique to Re-create and Redesign Your Favorite Fashions Steffani Lincecum For sewers who want to use their basic skills to re-create and update their favorite skirts, blouses, and handbags in new fabrics and/or to incorporate new details. In Patternmaking for a Perfect Fit, costume designer, patternmaker, and teacher Steffani Lincecum reveals the secrets of the rub-off, a technique used by fashion and costume industry professionals to create patterns from existing garments.

Crafts & Hobbies—Fashion (CRA009000) 81⁄2 x 107⁄8; 176 pages; 170 full-color photographs; 140 black & white Illustrations ISBN/EAN: 978-0-8230-2666-1 $24.99 paper (Canada: $28.99) On sale 10/19/2010

22 • WATSON-GuPTiLL

All rights: Crown

National Publicity National Print Attention Online Promotion • Advertising on Craftster.org and Craftzine.com • Advertising on BurdaStyle.com • Feature title in CrafterNews e-newsletter • Outreach to craft and sewing bloggers Academic Marketing Promotion at the Craft & hobby Association trade show

STEFFANi LiNCECuM is a designer and instructor with twenty years of professional patternmaking and sewing experience in film, television, and theater. Steffani’s reputation as a meticulous patternmaker afforded her the opportunity to work with some of Hollywood’s hottest and most highly acclaimed costume designers, including Louise Mingenbach (The Naked Truth [ABC], Night Watch), Lori Eskowitz-Carter (Will & Grace, Good Morning Miami [both NBC]), Mark Bridges (Indictment [HBO], Nixon), and the late Richard Hornung. She has created custom-made clothing and accessories for such movies as Nixon and Primary Colors and Emmy Award-winning TV shows 3rd Rock from the Sun and Will & Grace, as well as for Madonna, Bridget Fonda, Téa Leoni, and Debra Messing. Steffani teaches costume construction at the University of Wisconsin-Madison, and has taught courses in design at Tulane University and Edgewood College (Madison, Wisconsin), and designed costumes for Madison Repertory Theatre, the Alley Theatre (Houston, Texas), and the Williamstown Theatre Festival (Williamstown, Massachusetts). This is her first book.


KNITTEDWILDANIMALS ‰Š Adorable, Easy-to-Knit Toys Sarah Keen For knitters at all skill levels who want to make cute, cuddly wild animals, from a sweet elephant to a huggable penguin. Knitted Wild Animals is a fun, unique collection of snuggly knitted wild animal designs. There are fifteen creatures to choose from, including an elephant, a giraffe, a giant panda, a monkey, and a penguin. A colorful gallery showcases the animals, featuring both front and back views. The knitting patterns are easy to follow, and an illustrated techniques section makes the designs accessible to all skill levels. In Knitted Wild Animals, designer Sarah Keen presents a menagerie of 15 charming knitted soft toy animals, for knitters from beginner to advanced. SArAh KEEN is an experienced knitter and an up-and-coming designer. This is her first book.

Crafts & Hobbies—Knitting (CRA015000) 81⁄4 x 91⁄4; 128 pages; 175 full-color illustrations ISBN/EAN: 978-0-8230-3318-8 $19.99 paper (Canada: $23.99) On sale 10/12/2010 British: GMC Distribution Translation: GMC Distribution First serial: Crown

National Publicity Advertising in Library Journal Online Promotion • Advertising on Knitty.com, KnittersReview.com, Ravelry.com, and CrazyAuntPurl.com • Outreach to craft and knitting bloggers • Feature title in CrafterNews e-newsletter Promotion at The National Needle Arts Association Trade Show

23 • WATSON-GuPTiLL

National Print Attention


FRESHFASHIONKNITS More than ‘’ Must-Have Designs from Rowan’s Studio Collection Edited by Kate Buller Showcasing more than 20 must-make knitwear patterns from the fashion-forward rowan Studio collection, Fresh Fashion Knits translates runway looks into wearable styles. When knitters think of quality construction and creative design details, they think of Rowan. One of the world’s most renowned knitting and yarn companies, Rowan’s reputation for capturing today’s trends and creating tomorrow’s classics is unsurpassed. This inspiring collection of irresistible knitwear styles will appeal to fashionistas everywhere. Gorgeously photographed, Fresh Fashion Knits features the best of the Rowan Studio collection with chic cardigans, flirty skirts, stylish tops, and exquisite dresses. Easy-to-read patterns and special techniques and tips will help knitters of all skill levels achieve a polished, professional finish to their garments.

24 • POT TEr CrAFT

Crafts & Hobbies—Knitting (CRA015000) 73⁄8 x 10; 120 pages; full color illustrations ISBN/EAN: 978-0-307-58661-2 $22.99 paper (Canada: $26.99) On sale 11/9/2010 British: Berry & Bridges Translation: Berry & Bridges First Serial: Crown

National Publicity National Print Attention Advertising in Library Journal Online Promotion • Advertising on Knitty.com, KnittersReview.com, Ravelry.com, and CrazyAuntPurl.com • Advertising on KnitNStyle.com • Feature title in CrafterNews • Knitting and fashion blogger outreach Promotion at the Craft & hobby Association Trade Show Promotion at The National Needle Arts Association Trade Show

KATE BuLLEr is senior Brand Manager for Rowan Yarns and has been the driving force behind their team of design consultants who teach, guide, and inspire knitters across the country. She is the editor of Rowan’s Greatest Knits, and the author of The Ultimate Knitter’s Bible.


THEBLACKAPPLE’S PAPERDOLLPRIMER Activities and Amusements for the Curious Paper Artist Emily Martin Part art book, part craft kit, 100% fun: For the tens of thousands of Black Apple fans and crafters who want to make a unique gift with personality, this book contains thirty-two dolls on cardstock, hundreds of clothing and accessory options, how-to for custom dolls and clothes, and craft projects. Sweet and just a little dark, Emily Martin’s The Black Apple has made a name for itself as the most famous success story on Etsy.com (according to the New York Times Magazine). People have spent hundreds of thousands of dollars on Black Apple prints, dolls, and other paper goods.

Crafts & Hobbies—Papercrafts (CRA025000) 7 1⁄16 x 10; 160 pages; 400 color illustrations ISBN/EAN: 978-0-307-58656-8 $19.99 paper with flaps (Canada: $23.99) On sale 11/2/2010 All rights: Crown

National Print Attention Online Promotion • Advertising on Craftster.org and Craftzine.com • Feature title in CrafterNews e-newsletter • Outreach to craft and family bloggers Promotion at the Craft and hobby Association Trade Show Postcard Mailing

EMiLY MArTiN is the owner of The Black Apple, a company that has become synonymous with homegrown success. Her shop sells a variety of products, from prints to dolls to kits, but most of her items are paper-based. Her original artwork is posted once per season and sells out in under two minutes. Her popularity helped her hold the crown of number-one seller on Etsy for years and has landed her in magazines and television shows beyond the world of craft. She has made dolls on The Martha Stewart Show and been featured in the New York Times. Her websites are TheBlackApple. Etsy.com (shop) and TheBlackApple.Typepad.com (blog).

25 • POT TEr CrAFT

National Publicity

This book is for all of Emily’s fans who can’t get enough of her art and wish they could afford a custom Black Apple product featuring their own likeness. It’s also for any paper artist looking for an easy way to make completely customized crafts. Once readers create their dolls and outfits, they can use them for scrapbooking, greeting cards (think customized wedding invitations made easy), frameable portraits, holiday ornaments, and more.


MASTERINGCOLOR KNITTING Simple Instructions for Stranded, Intarsia, and Double Kniing Melissa Leapman For anyone interested in serious color knitting and for the tens of thousands of Melissa Leapman fans, Mastering Color Kniing will be the book for achieving breathtaking colorwork—through stranded knitting, intarsia, and even reversible knitting. Of course, Melissa illustrates every technique with her dozen compelling projects.

Crafts & Hobbies—Knitting (CRA015000) 7 1⁄16 x 9; 176 pages; 200 full-color photographs and 150 patterns 978-0-307-58650-6 $22.99 paper with flaps (Canada: $26.99) On sale 11/9/2010 All rights: Crown

26 • POT TEr CrAFT

National Publicity National Print Attention Advertising in Library Journal Online Promotion • Advertising on KnittersReview.com, Knitty.com, Ravelry.com, and CrazyAuntPurl.com • Feature title in CrafterNews e-newsletter • Outreach to craft and knitting bloggers Promotion at the Craft & hobby Association Trade Show Promotion at The National Needle Arts Association Trade Show Postcard Mailing

ALSO BY MELiSSA LEAPMAN

Cables untangled 978-0-8230-584648-3 $22.99 paper (CAN: $26.99)

Continuous Cables 978-0-8230-58646-9 $22.99 paper (CAN: $26.99)

Color Knitting the Easy Way 978-0-307-44942-9 $22.99 paper with flaps (CAN: $27.99)

For years Melissa Leapman has been the instructor and author knitters turn to when they want a difficult concept demystified. In Mastering Color Knitting, Melissa helps readers tackle one of the thorniest concepts of all: knitting with multiple colors of yarn! With her unique, helpful approach, she guides knitters through intarsia, stranded knitting, and two-color double knitting. This book picks up where her last book (Color Knitting the Easy Way) left off. She continues to share her extensive colorwork knowledge and provides knitters with an excellent value: in addition to the techniques there are also 12 original projects, more than 50 stitch patterns, knitting tips and tricks, and design tips and tricks. MELiSSA LEAPMAN is a widely published knitwear designer, whose patterns have appeared in every premier needlework publication in the country, including Vogue Knitting, Knitter’s, McCall’s, Family Circle, Better Homes and Gardens, and Interweave Knits. She has been a featured guest on DIY’s Knitty Gritty, Lifetime TV’s Handmade by Design, and HGTV’s Sew Much More.


THEPARTYDRESSBOOK How to Sew the Best Dress in the Room Mary Adams; Foreword by Amy Sedaris For creative sewers and crafty fashionistas who want to use their basic sewing skills to make a fun, feminine, glamourous dress. In The Party Dress Book, author Mary Adams reveals the secrets of a couture designer and dressmaker, inviting readers into her studio to learn about her creative influences and showing them how to make a party dress that can be personalized for every taste and occasion.

Crafts & Hobbies—Fashion (CRA009000) 7 13⁄16 x 101⁄4; 160 pages; 200 full-color photographs; 20 black & white illustrations; 2 pattern sheets ISBN/EAN: 978-0-8230-3330-0 $24.99 flexiback concealed wire-o (Canada: $28.99) On sale 11/9/2010

MArY ADAMS, owner of Mary Adams The Dress, designs and creates party and wedding dresses. Her creations have been featured on Good Morning America and in New York magazine, The Village Voice, and other publications. Like many women, she learned to sew from her mother and grandmother, and was making clothes for herself and her friends by the age of 12. She studied art at the University of Oregon, from which she received a BFA in printmaking. An early pioneer of the fashion movement on the Lower East Side, Mary opened her studio in 1984 on Ludlow Street and relocated to Murray Hill in the spring of 2008. This is her first book. AMY SEDAriS is an actress, comedienne, and author who’s also a big fan of Mary Adams’s dresses.

All rights: Crown

National Publicity Online Promotion • Advertising on Craftster.org, Craftzine.com and BurdaStyle.com • Featured title in CrafterNews e-newsletter • Outreach to sewing bloggers Promotion at the Craft & hobby Association Trade Show Promotion at The National Needle Arts Association Trade Show Project Postcard

27 • WATSON-GuPTiLL

National Print Attention


CREASEANDFOLD Innovative Origami Projects Anyone Can Make Sok Song The traditional art of origami has gone mainstream with origami folds popping up on fashion runways and in museum exhibitions. A testament to the amazing versatility of the craft today, this book is filled with clever paper projects sure to impress enthusiasts and casual crafters alike. In Crease and Fold, paper artist Sok Song presents 40 modern origami projects that transform a simple piece of paper into an astonishing array of paper sculpture, cards, home items, ornaments, and wearable accessories. Many of the projects showcase ways of using recycled or alternative materials; some are life-size, such as an elephant that takes an extra set of hands to accomplish, but all adhere to the origami purist restriction of no cutting or gluing. From a rose fashioned out of a dollar bill to a wallet made from a subway map, Crease and Fold demonstrates that anything is possible just using simple folds.

Crafts & Hobbies—Papercrafts (CRA025000) 7 7⁄16 X 10; 160 pages; 80 full-color photographs & 300 diagrams ISBN/EAN: 978-0-307-58651-3 $19.99 paper (Canada: $23.99) On sale 11/9/2010

28 • POT TEr CrAFT

All rights: Crown

National Publicity National Print Attention Advertising in Library Journal craft issue Online Promotion • Advertising on Craftster.org and Craftzine.com • Feature title in CrafterNews e-newsletter • Outreach to craft bloggers Promotion at the Craft & hobby Association Trade Show Postcard Mailing

SOK SONG’s passion for folding paper went from a hobby to an award-winning career. His origami greeting cards were praised as “frame-able art” by the card industry. He has incorporated origami and paper sculpture into major ad campaigns. His work has been seen in magazines including Vanity Fair, Marie Claire, Self, GQ, and Vogue, and as contributions to other origami books. His website is creased.com.


WILDCOLOR– REVISEDAND UPDATEDEDITION The Complete Guide to Making and Using Natural Dyes Jenny Dean; Karen Diadick Casselman, consultant For dyers of all types of fibers, from beginner to experienced, or for gardeners interested in new uses for traditional plants, who want to learn successful techniques for dyeing with natural materials. Wild Color, Revised and Updated Edition, documents dyeing techniques for more than 65 plant species, presenting recipes and color swatches for over 250 results.

Crafts & Hobbies—Dye (CRA007000) 7 5⁄8 x 10 1⁄4; 144 pages; 450 full-color illustrations ISBN/EAN: 978-0-8230-5879-2 $22.99 paper (Canada: $26.99) On sale 11/16/2010

National Publicity Advertising in Wild Fibers Online Promotion • Feature title in CrafterNews e-newsletter • Outreach to craft and knitting bloggers • Promotion on Facebook.com Promotion at the Craft & hobby Association Trade Show Promotion at The National Needle Arts Association Trade Show

29 • WATSON-GuPTiLL

British: Octopus Publishing Group Translation: Octopus Publishing Group First serial: Crown

JENNY DEAN is a dyer and fiber enthusiast who conducts lectures and workshops about her techniques and is the author of several other books on dyeing, including Colours from Nature: A Dyer’s Handbook (Search Press, 2009). Jenny also writes a blog, Jenny Dean’s Wild Colour, about the production of dye colors from natural materials. KArEN DiADiCK CASSELMAN (Consultant) has taught dyeing techniques throughout the United States and internationally. Her dyed pieces are in the collections of the Smithsonian Institution; the McCord Museum of Canadian History; the Yorvik Viking Museum, UK; and the Sandberg Collection, Gothenberg, Sweden. She is also the author of Craft of the Dyer (Dover, 1993).


THEKNITTER’SGUIDE TOHAND-DYEDAND VARIEGATEDYARN Techniques and Projects for Handpainted and Multicolored Yarn Lorna Miser For knitters, from advanced beginner to advanced, seeking simple solutions to the common but often unexpected problems that arise when working with variegated yarns. In The Knitter’s Guide to Hand-Dyed and Variegated Yarn, handdyed yarn guru Lorna Miser reveals how to make the most of these stunning fibers, offering proven solutions in an informative stitchdictionary format. LOrNA MiSEr is the founder and original owner of Lorna’s Laces, a well-known brand of hand-dyed yarns. She teaches classes and workshops on knitting technique and knitwear design at yarn stores, knitting guilds, consumer knitting shows, and yarn industry trade shows around the country. She is also the author of Faith, Hope, Love, Knitting (WG, April 2009). Crafts & Hobbies—Knitting (CRAO15000) 81⁄2 x 107⁄8; 144 pages; 100 full-color photographs; 65 black & white illustrations ISBN/EAN: 978-0-8230-8552-1 $21.99 paper (Canada: $25.99) On sale 11/16/2010

30 • WATSON-GuPTiLL

All rights: Crown

National Publicity National Print Attention Advertising in Library Journal Online Promotion • Advertising on Knitty.com, KnittersReview.com, Ravelry.com, and CrazyAuntPurl.com • Promotion on KnitNStyle.com • Outreach to craft and knitting bloggers • Feature title in CrafterNews e-newsletter Promotion at the Craft & hobby Association Trade Show Promotion at The National Needle Arts Association Trade Show Postcard Mailing

ALSO BY LOrNA MiSEr Faith, hope, Love, Knitting 978-0-8230-9952-8 $24.95 hardcover (Canada: $27.95)


CHAINANDBEAD JEWELRYGEOMETRIC CONNECTIONS New Techniques for Creating Dimensional Earrings, Bracelets, and Necklaces Scott David Plumlee For jewelry makers, beaders, and wireworkers at all skill levels who are looking for a unique approach to chain-maille technique and jewelry design. In Chain and Bead Jewelry Geometric Connections, wirework jeweler, teacher, and author Scott David Plumlee shares his techniques for creating a variety of unique geometric and beaded chain-maille designs.

Crafts & Hobbies—Jewelry (CRA014000) 8 1⁄2 x 107⁄8; 160 pages; 500 full-color illustrations ISBN/EAN: 978-0-8230-3339-3 $22.99 paper (Canada: $26.99) On sale 11/16/2010

SCOTT DAViD PLuMLEE has inspired a new generation of chain jewelers, leading more than 140 workshops at leading crafts venues nationwide since 2001 and publishing Handcrafting Chain and Bead Jewelry (WG, 2006) and Chain and Bead Jewelry Creative Connections (WG, 2009). A world traveler, Plumlee studied ancient cultures and crafts while trekking through thirtytwo countries on four continents, becoming an authority on ancient chain designs. In addition to his website, his work has been featured in Bead&Button and Art Jewelry magazines and is sold in fine-craft galleries in the Midwest and on the Pacific coast.

All rights: Crown

National Print Attention Online Promotion • Featured title in CrafterNews e-newsletter • Outreach to craft and jewelry bloggers • Advertising on Craftster.org and Craftzine.com • Advertising on BeadandButton.com Promotion at the Craft & hobby Association Trade Show Postcard Mailing

ALSO BY SCOTT DAViD PLuMLEE

handcrafting Chain and Bead Jewelry 978-0-8230-2299-1 $19.95 paper (Canada: $24.95)

Chain and Bead Jewelry Creative Connections 978-0-8230-2485-8 $22.95 paper (Canada: $26.95)

31 • WATSON-GuPTiLL

National Publicity


CROCHETMASTER CLASS Lessons and Projects from Today’s Top Crocheters Jean Leinhauser and rita Weiss What if you could take a course in crochet and each week a different master crocheter were to teach you the technique for which they are best known?

Crafts & Hobbies—Crocheting (CRA004000) 81⁄2 x 10; 208 pages; 140 full-color photographs & 140 full-color illustrations ISBN⁄EAN: 978-0-307-58653-7 $22.99 paper (Canada: $26.99) On sale 12⁄7⁄2010 All rights: Crown

32 • POT TEr CrAFT

National Publicity National Print Attention Advertising in Library Journal Online Promotion • Advertising on Craftster.org and Craftzine.com • Outreach to craft and crochet bloggers Promotion at the Craft & hobby Association Trade Show Promotion at The National Needle Arts Association Trade Show Postcard Mailing

Crochet Master Class is your guide to the incredible range of crochet possibilities. Eighteen different techniques are thoroughly explained by today’s top crochet designers and instructors. Filled with expert instruction, invaluable advice, stories, and projects from some of the world’s finest crocheters, this book is the perfect blend of reference and inspiration. Learn hairpin lace from Stitch Diva Jennifer Hansen, discover the intricate color work of tapestry crochet from Carol Ventura, or explore free-form crochet with fiber artist Prudence Mapstone. Each chapter focuses on a different technique, inviting you to dip in, experiment, and then apply your newfound skills to create a unique piece. Crochet Master Class will open your eyes to the creativity of crochet and will be a reference to return to again and again. JEAN LEiNhAuSEr was the founder of Leisure Arts and later the American School of Needlework. She was also formerly the editor and publisher of Crochet! magazine. She serves as the cochairman of the Standards Committee of the Craft Yarn Council of America and the co-owner of Crochet Partners, the largest internet crochet discussion group. riTA WEiSS is an author, designer, and teacher who was formerly the executive Vice President of the American School of Needlework. She served as President of the International Quilting Association, is president of the Crochet Guild of American and the chairman of the Craft Yarn Council’s Crochet Marketing Committee.


KNITTINGBLOCK BYBLOCK Nicky Epstein Bestselling author and designer extraordinaire Nicky Epstein offers knitters the most comprehensive reference on knitted blocks. With 150 original block patterns, 10 exclusive designs for garments, accessories, and afghans, as well as technique instruction, this book will be an essential for any knitter’s library. Known for her distinctive and innovative designs, Nicky Epstein turns her attention to modular knitting (joining smaller knitted sections to create a larger piece), creating 10 stunning new designs using knitted blocks. She includes everything a knitter needs to know to create their own one-of-a-kind afghan, bag, hat, or sweater by simply mixing, matching, and joining any of the 150 gorgeous block patterns she shares in the book. From intricate counterpanes to delicate lace, animal print motifs to entrelac and domino knitting, Nicky Epstein’s Knitting Block by Block is an indispensable guide to creating new masterpieces, one square at a time. Crafts & Hobbies—Knitting (CRA015000) 81⁄2 x 10; 224 pages; 200 full-color photographs and 160 illustrations ISBN/EAN: 978-0-307-58652-0 $29.99 hardcover (Canada: $35.00) On sale 11/9/2010 All rights: Crown

National Publicity Online Promotion • Advertising on KnittersReview.com, Knitty.com, Ravelry.com, and CrazyAuntPurl.com • Outreach to craft and knitting bloggers • Feature title in CrafterNews e-newsletter Promotion at the Craft & hobby Association Trade Show Promotion at The National Needle Arts Association Trade Show Postcard Mailing

33 • POT TEr CrAFT

National Print Attention

NiCKY EPSTEiN is one of today’s hottest knitwear designers. She has gained international recognition for her distinctive and innovative work, whimsical sense of style, and informative workshops. She has authored numerous books, including Nicky Epstein’s Knitted Flowers; Knitting On the Edge, Over the Edge and Beyond the Edge; and Knits for Barbie® Doll, among others. Her designs have also been featured in Vogue Knitting and many other knitting publications, as well as on television and at art exhibitions. Her website is nickyepstein.com.


PRINTWORKSHOP Hand-Printing Techniques and Truly Original Projects Christine Schmidt Christine Schmidt, founder of Yellow Owl Workshop, takes your hand and leads you through a crash-course on printing with techniques, materials, and surfaces you never dreamed you could take on at home. It can be as simple as carving a potato or as complex as a chemical bath—but no matter the skill level, these printing techniques never require expensive equipment or a ton of space. Everything in this book is easily do-able at home; and every project features Yellow Owl Workshop’s sought-after motifs and Christine’s art-schoolstyle illustrations. This book is full of original ideas for things to make and use. There are jar labels for your canning and pickling needs. There are pillows inspired by YOW’s famous city and bicycle stamps. There’s everything from a stationary set (complete with wax seal) to a dartboard, from a deck of cards to a fine art print.

Crafts & Hobbies—Printmaking (CRA029000) 7 7⁄16 x 9; 176 pages; 50 full-color photographs; 200 two-color illustrations ISBN/EAN: 978-0-307-58654-4 $19.99 paper (Canads: $23.99) On sale 12/14/2010

34 34 • • POT POTTEr TEr CrAFT CrAFT

All rights: Crown

National Publicity National Print Attention Advertising in Library Journal Online Promotion • Advertising on Craftster.org and Craftzine.com • Feature title in CrafterNews e-newsletter • Outreach to craft bloggers Promotion at the Craft & hobby Association Trade Show Postcard Mailing

ChriSTiNE SChMiDT is the owner and designer of Yellow Owl Workshop. Founded in 2006, YOW can be found in boutiques around the globe, as well as in larger retail outlets in the U.S. and Europe—including Anthropologie and Urban Outfitters. YOW is distributed through the rep group Keena, and their website is yellowowlworkshop.com. Christine’s work has garnered acclaim from diverse magazines and blogs such as New York magazine, Daily Candy, Apartment Therapy, Design Sponge, Angry Chicken, and Ideal Bite. She has been commissioned to create illustrations for GOOD magazine and has had work appear on the Lifetime Network show Get Married. Recently, she was featured on a double-page spread of Readymade magazine. Additionally, she has designed note cards and notebooks for Chronicle Books (debuting in Spring ‘10) and was commissioned to create artwork for the only San Francisco branch of Tom Colicchio’s restaurant ‘Wichcraft.


ordering information

ALSO BY NANCY ALDEN

A Touch of Glass 978-0-307-39391-3 $22.95 (Canada: $25.95)


A–Z of Creative Photography,

Fast Track Photographer Business Plan, The . . . . .13

Revised Editiion, The . . . . . . . . . . . . . . . . . . . . . . . . .15

Fresh Fashion Knits . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Adams, Mary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Friel, Michael . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Artist’s Guide to Grant Writing, The, . . . . . . . . . . . . . 4

Frost, Lee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15

Black Apple’s Paper Doll Primer, The * . . . . . . . . . . 25

Gury, Al . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Brucker, Tim . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Buchman, Bill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Hart, Christopher . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Buller, Kate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Hicks, Roger . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16

Casselman, Karen Diadick . . . . . . . . . . . . . . . . . . . . . 29

Junor, Kirsten . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19

Chain and Bead Jewelry Geometric Connections . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31 Cheadle, James . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Color for Painters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Keen, Sarah . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Knitted Wild Animals . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Knitter’s Guide to Hand-Dyed and

Crease and Fold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

Variegated Yarn, The . . . . . . . . . . . . . . . . . . . . . . .30

Crochet Master Class . . . . . . . . . . . . . . . . . . . . . . . . . 32

Knitting Block by Block . . . . . . . . . . . . . . . . . . . . . . . 33 Knitting Noro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18

Dean, Jenny . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Derksema, Cath . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19

Leapman, Melissa . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

36 • AuThOr/ TiTLE iNDEx

Ledbetter, Caddy Melville . . . . . . . . . . . . . . . . . . . . .20 Ellison, Jane . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18

Lee, Stan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Epstein, Nicky . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Leinhauser, Jean . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Expressive Figure Drawing . . . . . . . . . . . . . . . . . . . . 10

Lighting the Nude, Revised Edition . . . . . . . . . . . . . .16

Extreme Exposure . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12

Lincecum, Steffani . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Luck, Steve . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16


author/title index Manga for the Beginner Shoujo * . . . . . . . . . . . . . . . 7

Sanders, Dane . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13

Martin, Emily . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Schmidt, Christine . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

Mastering Color Knitting . . . . . . . . . . . . . . . . . . . . . . 26

Schultz, Frances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16

Melville, Sally . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20

Sedaris, Amy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Miller, Genevieve . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21

Sew Charming . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19

Miser, Lorna . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30

Song, Sok . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Stan Lee’s How to Draw Comics * . . . . . . . . . . . . . . . 5

Nightingale, David . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12

Still Life Painting Atelier . . . . . . . . . . . . . . . . . . . . . . . 6

Oat, Zach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Travers, Peter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Party Dress Book, The . . . . . . . . . . . . . . . . . . . . . . . . 27

Vampire Knits * . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Patternmaking for a Perfect Fit . . . . . . . . . . . . . . . . 22 Plumlee, Scott David . . . . . . . . . . . . . . . . . . . . . . . . . . .31

Warm Knits, Cool Gifts . . . . . . . . . . . . . . . . . . . . . . . . 20

Pop Sculpture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Weiss, Rita . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Portrait Photographer’s Lighting

Wild Color, Revised and Updated Edition . . . . . . . 29

Style Guide, The . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Print Workshop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Procopio, Rubén . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Rosenberg, Gigi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

* Books of interest to young readers

37 • AuThOr/ TiTLE iNDEx


foreign reps GErMANY Mr. Bastian Schlück Thomas Schlück Literary Agency Hinter der Worth 12 30827 Garbsen Tel: 05 1 31 49 75 68 Fax: 05 1 31 49 75 89 b.schlueck@schlueckagent.com

iSrAEL (Potter Craft only) Ms. Gabi Hertzmann I. Pikarski Agency 200 Hayarkon Street Tel-Aviv 63405 Tel: 972 3 527 0159 Fax: 972 3 527 0160 gabi@pikarskiagency.co.il

rOMANiA Ms. Simona Kessler Intern. Copyright Agency Str. Banul Antonache 37 011663 Bucharest 1 Tel: 004 021 316 4806 Fax: 004 021 316 4794 simona@kessler-agency.ro

BuLGAriA (Potter Craft only) Ms. Anna Droumeva Andrew Nurnberg Assoc. 11 Slaveikov Square 1000 Sofia Tel: 359 2 986 2819 Fax: 359 2 986 2819 anas@tea.bg

GErMANY/iTALY (Watson-Guptill books only) Mr. Roberto Toso Tipress Deutschland Obertstrasse 20A 79295 Sulzburg Tel: 49 7634 591193 Fax: 49 7634 591192 tipress@t-online.de

iTALY (Potter Craft only) Mr. Luigi Bernabó Bernabó Associates Via Cernaia, 4 20121 Milan Tel: 39 02 4547 3700 Fax: 39 02 4547 3577 bernabo.luigi@tin.it

ruSSiA/ESTONiA/LATViA LiThuANiA/uKrAiNE Ms. Natasha Sanina Synopsis Literary Agency Troitskaya Street 7/1 Moscow 129090 Tel: 7 495 781 0182 Fax: 7 495 781 0183 nat@synopsis-agency.ru

ChiNA Ms. Joanne Yang Bardon-Chinese Media Agency 3F, No. 150, Roosevelt Rd., Sec. 2, Taipei, Taiwan 100 Tel: 886 2 2364 4995 ext. 12 Fax: 886 2 2364 1967 joanne@bardon.com.tw

GrEECE (Potter Craft only) Mr. John Moukakou JLM Literary Agency 9 Andrea Metaxa Street 106 81 Athens Tel: 30 1 384 7187 Fax: 30 1 382 8779 jlm@jlm.gr

JAPAN Ms. Miko Yamanouchi Japan UNI Agency Tokyodo Jinbocho, No.2 1-27 Kanda Jinbocho Chiyoda-ku, Tokyo 101 Tel: 81 3 3295 0301 Fax: 81 3 3294 5173 miko.yamanouchi@japanuni.co.jp

CrOATiA/SErBiA (Potter Craft only) Mr. Vuk Perisic Plima Literary Agency Branka Copica 20/8 11160 Belgrade, Serbia Tel & Fax: 381 11 342 7386 mila.p@eunet.yu

hOLLAND (Potter Craft only) Ms. Caroline van Gelderen C. van Gelderen Literary Agency Kerkstraat 301 1017 GZ Amsterdam Tel: 31 20 612 6475 Fax: 31 20 618 0843 cvgelderen@carvang.nl

KOrEA (Potter Craft) Ms. Sue Yang The Yang Agency 3f. e B/D, 54-7, Banpo-dong, Seocho-gu, Seoul, 137-803 Tel: 82 2 592 3356 Fax: 82 2 592 3359 sueyang@ericyangagency.co.kr

CZECh rEPuBLiC SLOVENiA/SLOVAKiA Ms. Kristin Olson Kristin Olson Literary Agency Klimentska 24 110 00 Praha 1 Czech Republic Tel: 420-2-225-80048 Fax: 420-2-225-82042 kolson@vol.cz

huNGArY (Potter Craft only) Mr. Peter Bolza Katai & Bolza Literary Agents Benczur u. 11 1068 Budapest Tel: 36 1 456 0313 Fax: 36 1 456 0314 peter@kataibolza.hu

KOrEA (Watson-Guptill) Mr. Jaesik Jun Korean Copyright Center Gyonghigung-achim Office Rm 520, Compound 3 Naesu-dong 72, Chongno Seoul, 110-070 Tel: 82 2 725 3350 Fax: 82 2 725 3612 rylee@kccseoul.com

ThAiLAND/ViETNAM Ms. Pimolporn Yutisri Tuttle-Mori Agency 459 Soi Piboonoppathum Ladprao 48; Samsen Nok Huay Kwang Bkk. 10320 Tel: 662 694 3026 Fax: 662 694 3027 pimolporn@tuttlemori.co.th

POLAND Ms. Maria Strarz-Kanska Graal Ltd. Pruszkowska 29, lok 252 02-119 Warszawa Tel: 48 22 895 2000 Fax: 48 22 895 2001 maria@graal.com.pl

TurKEY Ms. Hatice Gök Onk Literary Agency Inönü cad. 23/7 Taksim 34437 Istanbul Tel: 90 212 249 86 02 Fax: 90 212 252 51 53 hatice@onkagency.com

38 • FOrEiGN rEPrESENTATiVES

BrAZiL Mr. Joao Riff Agência Riff Avenida Calógeras n° 6, sl 1007 20030-070 - Centro Rio de Janeiro, RJ Tel: 5521 2287 6299 Fax: 5521 2267 6393 joaopaulo@agenciariff.com.br

FrANCE Ms. Eliane Benisti Agence Benisti 80 rue des Saints-Peres 75007 Paris Tel: 33 1 42 22 85 33 Fax: 33 1 45 44 18 17 eliane@elianebenisti.com

iNDONESiA (Potter Craft only) Santo Manurung Maxima Creative Agency JL.Kelapa Puan 19 Blok AJ-4 No. 11 Gading Serpong - Tangerang 15810 Tel. 62 21 546 7121 E-mail: santo@cbn.net.id

SCANDiNAViA Ms. Ann-Christine Danielsson Ann-Christine Danielsson Agency Häggstigen 17 SE 24013 Genarp, Sweden Tel: 46 40 48 23 80 Fax: 46 40 48 21 90 acd.agency@swipnet.se SPAiN/POrTuGAL/ LATiN AMEriCA Ms. Angela Reynolds IE Ilustrata SL Girona 86, pral. 08009 Barcelona, Spain Tel: 34 93 246 9056 Fax: 34 93 247 0118 reynolds@ilustrata.com


ordering information rETAiL FiELD rEPrESENTATiVES Anne McGilvray & Company 312-321-0710 (Chicago) 952-932-7153 (Minnetonka) 214-638-4438 (Dallas)—main office KS, IL, IN, MO, MN, ND, SD, WI, N. KY, OH, W. PA, TX, OK, LA, AR Daughtry/Bernays, Inc. 404-522-1919 (Atlanta) GA, TN, FL, AL, S. KY, MS, NC, SC Krikorian Miller Associates 978-465-7377 ME, NH, VT, RI, CT, MA, NY (Zips 120–125/127–149) Lines by Alan Green 301-469-6177 E. PA, S. NJ, DE, MD, VA, DC Portfolio 718-797-2567, 212-685-7377 NY (Metro, Westchester, and Long Island) and NJ (excluding southern tip) Stephen Young & Associates 415-241-0556 (N. CA) 213-748-8814 (S. CA) CA, HI, NV, AZ, CO, WY, UT, NM, MT Ted Weinstein & The Company He Keeps 503-222-5105 OR, WA, AK, ID

For accounts wishing to be serviced by a field rep, call our Field Sales Department: Phone: 800-729-2960 Fax: 800-292-9071 International: Random House, Inc. International Division 1745 Broadway New York, NY 10019 Phone: 212-829-6703 Fax: 212-829-6700 international@randomhouse.com Customer Service and Credit Departments Phone: 800-726-0600 International (for Watson-Guptill and Potter Craft only), United Kingdom & Europe: The Guild of Master Craftsmen 166 High Street Lewes, East Sussex BN7 1XU United Kingdom Tel +44 1273 488 005 Fax +44 1273 402 866 pubs@thegmcgroup.com www.gmcbooktrade.com Canadian Orders and Inquiries: Random House of Canada, Inc. Diversified Sales 2775 Mattheson Blvd. East Mississauga, ON L4W 4P4 Phone: 800-668-4247 Fax: 905-624-8091

This catalog is printed with vegetable inks on 10% post-consumer recycled paper

Titles, prices, and other contents of this catalog are subject to change without notice. All orders are subject to acceptance and availability and are F.O.B. Publisher’s shipping point. Orders will be filled at prices and on terms in effect on date of shipment. All prices shown are Publisher’s suggested prices. Any reseller is free to charge whatever price he or she wishes for the products listed in this catalog. Send orders to: Random House, Inc. 400 Hahn Road Westminster, MD 21157 Or call 1-800-733-3000 When ordering products, please use the Publisher’s ISBN. Crown Group ISBN prefixes (978-): 0-307, 0-517, 0-609, 0-676, 0-7615, 0-8129, 1-4000, 1-55958, 1-57805, 1-58065, 0-8230, and 0-8174. Did you know that you can now place an order, track an order, have invoices sent to you in an email and report damages on line 24/7? Just visit us at www.randomhouse.biz to find out how, or call our Customer Service Department 1-800-733-3000 and we will be happy to assist you with the set-up of your account while you are on the phone. it’s quick, it’s easy, so register today! Printed in the U.S.A. Copyright © 2010 by the Crown Publishing Group Visit CrownPublishing.com Front cover image is Fathom July by Emily Mason, 1989, oil on canvas, 60 x 52 inches, Private Collection. Courtesy of David Findlay Jr Fine Art, New York. Back cover images © 2009 Marvel Characters, Inc. All rights reserved. Dynamite Entertainment and its logo. All rights reserved. Design by Jennifer A. Reierson

39 • OrDEriNG iNFOrMATiON

OrDEriNG iNFOrMATiON New Accounts, Sales Representatives, and General Info.: Random House, Inc. Specialty Retail Division 1745 Broadway, M.D. 6-3 New York, NY 10019 Phone: 800-729-2960 Fax: 800-292-9071 specialmarkets@randomhouse.com

Established Accounts Order Department: Random House, Inc. Attn: Order Entry 400 Hahn Road Westminster, MD 21157 Phone: 800-733-3000 Fax: 800-659-2436


Learn from the Master! STAN LEE’S hOW TO DrAW COMiCS From the Legendary Creator of Spider-Man, The incredible hulk, Fantastic Four, x-Men and iron Man

978-0-8230-0083-8 • $24.99 paper (Canada: $26.99) • On sale 11/16/2010

here is the ultimate guide to the world of creating comics—from producing concepts and character sketches to laying out the final page of art, from the man with no peer—STAN LEE.

A super how-to for aspiring comic book artists everywhere.

Potter Craft and Watson-Guptill Fall 2010 Catalog  

Catalog of books to be published in Fall 2010 by Potter Craft and Watson-Guptill

Read more
Read more
Similar to
Popular now
Just for you