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MEDIA RELEASE

CROSSMARK BOOSTS PHARMACY PORTFOLIO, APPOINTED BY MEDIBAND April 19, 2011 Mediband, specialists in developing medical ID alert bracelets for Australians, today announced the appointment of Australasia‟s largest retail marketing agency CROSSMARK to manage its head office and field operations in pharmacies across Australia. Mediband‟s range of wristbands has been designed to enable people with allergies, diabetes or other medical conditions to have information regarding their condition readily accessible. Should an emergency arise, the medical ID alert bracelets have the capacity to save lives. The appointment by Mediband is one in a string of new client wins for CROSSMARK‟s pharmacy business as it continues to go from strength to strength. Mediband Managing Director, Michael Randall said: “We were drawn to CROSSMARK for its reach and ability to quickly bring Mediband to market. “With that reach comes the capacity for the CROSSMARK sales team to interact with pharmacies on a more personal level. Through CROSSMARK it is as though we have an extended in-house sales team that can personally attend to pharmacies on the ground.” CROSSMARK Director Client Service – In Store Solutions, David Pollock said: “We are thrilled to be working with Mediband to launch its product into pharmacies across Australia. As Mediband has operated solely online for a number of years now, our work will launch the product into the retail market.” The appointment is effective immediately. ends For further information contact: Julie Wright Access Public Relations T: +61 2 9279 4844 M: 0415 545 484 E: julie@accesspr.com.au

Sarah Shields Access Public Relations T: +61 2 9292 7006 M: 0408 283 091 E: sarah@accesspr.com.au

About CROSSMARK CROSSMARK is Australasia‟s largest retail marketing services company, with multi-channel expertise across supermarket, mass, convenience, pharmacy, and specialty retail, and serving over 200 manufacturers and brands.

CROSSMARK Australia Pty Limited ABN 38 111 971 027 Head Office: Units 1 & 2, St Leonards Corporate Centre, 39 Herbert Street, St Leonards NSW 2065 Australia Ph +61 2 9439 1233 Fax +61 2 9906 3703 www.crossmark.com.au


CROSSMARK works with retailers and manufacturers to market products and brands to consumers in the last six feet of a sale. This includes merchandising and point of sale, product sales training, consumer and staff incentive programs and product sales. About Mediband Founded in 2007, by Michael and Landy Randall, Mediband® is an Australian owned company which specialises in creating „medical ID alert‟ wristbands which can help save lives in a matter of seconds. The Mediband range of high quality silicone wristbands can be used to clearly and quickly communicate vital information about the wearer‟s medical condition, allergies suffered, blood group or other. The bands enable medical practitioners, paramedics, emergency workers and even colleagues, family and friends to quickly identify if a person has an existing medical condition, specific allergy or drug intolerance and in doing so, administer the correct treatment. Mediband‟s current wrist band range features branded bands, in different styles, which cater to over 20 different medical conditions, including a range of reversible „designer‟ bands which can be worn without outwardly displaying medical information.

CROSSMARK Australia Pty Limited ABN 38 111 971 027 Head Office: Units 1 & 2, St Leonards Corporate Centre, 39 Herbert Street, St Leonards NSW 2065 Australia Ph +61 2 9439 1233 Fax +61 2 9906 3703 www.crossmark.com.au


Media Release - CROSSMARK boosts pharmacy portfolio, appointed by Mediband