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Mediakit 2012


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Statistics cronista.com

Profile

1.000.000 Users

6.200.000 Page Views

Men

75%

Women Under 30 yeras old

25% 37%

Between 30 and 49 years old

47%

More than 49 years old

16 %

$

Corporate executives (chairmen, CEOs, managers, directors)

50%

Businessmen

30%

Entrepreneurs

20%

Constant growth rate of 20% per month in page views and traffic

42.000 Registered users He/she visits Cronista.com more than once a day

www.cronista.com 85%

He/she reads El Cronista as main information source (print edition and online) 40%

40%

He/she takes El Cronista as a complement to leading national generalist newspapers (print edition and online)

Rest of the country

50%

City of Buenos Aires

10%

During the morning

80%

From 4pm to 7pm (market closure time) During the evening

40%

30%

40%

Abroad

Mediakit 2012


03

TRADITIONAL FORMATS

Home TOP 980X80 04

TOP RIGHT 300X50

RIGHT 3 300X250

MIDDLE 2 468X160

HEADER 950X50

RIGHT 4 300X250 FOOTER 728X90

MIDDLE 230X150 RIGHT 1 300X250 RIGHT 5 300X250 MIDDLE 1 468X160

RIGHT 6 300X250

RIGHT 2 300X250

RIGHT 7 300X250

Mediakit 2012


04

TRADITIONAL FORMATS

Sections and Articles

TOP RIGHT 300X50

RIGHT 2 300X250

RIGHT 1 300X250

MIDDLE 1 468X60

Mediakit 2012


TRADITIONAL FORMATS

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General Specifications Weight:

Up to 80 Kb

Flash version: 7, 8, 9 Materials Submission: Project file (.fla), exported file (.swf), sources used to create it, a banner in .gif format for an alternative use, a destination URL in .txt format and clickTag.

Technical Specifications for the assembly in flash: For banners with links to other websites, the layer must be visible as the animation progresses and it should be located on the animation. Within it, create a transparent button of the banner size. Attach the following action:

on(release){

);

getURL(_root.clickTag, “_blank� } Implementation guide at the following URL: http://www. e-planning.net/es/soporte/clickTag.html

Mediakit 2012


RICH MEDIA FORMATS

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Home, Sections and Articles 04

MEGAEXPANDIBLE 950X50 a 950x300

RIGHT 3 EXPANDIBLE 350X250 a 600X250

FLY F FL LY LY A AD D FLY AD 400X400 400 4 00 0 0X40 X40 X4 400 400X400 VIDEO LAYER 400X400

VIDEO BANNER 230X150

RIGHT 1 EXPANDIBLE

FLY AD A BOTON 775X300 a 300X250

300X250 a 600x250

EXPANDIBLE PUSH MIDDLE 2 468X160 a 468X280

RIGHT 5 EXPANDIBLE 300X100 a 300X300

VIDEO BANNER

Mediakit 2012


RICH MEDIA FORMATS

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Home, Sections and Articles

04

FULL SCREEN

SKIN

SKIN

ARCO BANNER

TAKE OVER 350X250 a 990X727

Mediakit 2012


RICH MEDIA FORMATS

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General Specifications

Presence: Home, Sections and Articles Format: Flash versi贸n 7, 8, 9 Weight: 80 KB Material submission: Project file (.fla), exported file (.swf), sources used to create it, the destination URL in .txt format and clickTag.

Technical specifications: The format must be created in a piece in Flash, published in versions 7, 8, 9. It must contain three frames: first and third ones for the expanded ad and the second one, for the folded ad. Implementation and programming guide at the following URL: http://www.e-planning.net/es/productos/admagic/formatos/ especificaciones/expandible_desplazamiento.html

Mediakit 2012


NEWSLETTER

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NEWS 300x250

Banner

Size

1

News

468x160

2

News

300x250

3

News

300x100

NEWS 300x100

Daily deliveries to a 42.000 registered users base. NEWS 468X160

Format: Gif Maximum Weight: Up to 40 Kb Material Submission: A .gif file and destination URL in .txt format.

Mediakit 2012


EMAIL MARKETING

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Email Marketing is a form of direct marketing which involves the use of electronic mail as a commercial communication tool. HTML documents displaying advertiser’s ads are sent to users to:

1 - Enhance the business relationship with current or previous users. 2 - Promote loyalty and repeat business. 3 - Acquire new users or persuade current users to purchase again.

HTML Specifications

Mediakit 2012


MOBILE APPS

11

Ipad and Smartphone

Banner

Size

Breaking news

320x50

On line Markets and Articles

320x50

320X50

Mediakit 2012


Sections at cronista.com

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Breaking News: Home, Economics & Politics, Markets & Financial News, Business, Financial Times, Entrepreneurs, Techno Life, Cronista Guides, Online Edition.

Print Edition: Home, Economics & Politics, Business, Markets & Financial News, International, Financial Times, Valor, Opinion, Supplements:

On line Markets: Stock Exchange, Foreign Exchange, Agriculture, Commodities, Mendoza province in real time

Mediakit 2012


COMMERCIAL DEPARTMENT - CONTACTS

Sofia Iannuzzi Web Accounts Executive Tel: +5411.4121.9251 / Cel: +54114975.2196 siannuzzi@cronista.com

Mediakit

Yanina Ayesa Head Online Commercial Tel: +5411.41219244 yayesa@cronista.com

Mediakit

Tomás Reinke Director treinke@cronista.com

Av. Paseo Colón 746 1° Piso (C1063ACU) Buenos Aires

www.cronista.com | www.infotechnology.com | www.apertura.com

Mediakit 2012

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