and C cities by appointing partners, and helped them to sell its flagship SAP B1 to SMBs. The company appointed field managers in each region who worked closely with partners and helped the partners to not only win the deal but also helped them to up-sell and cross-sell other SAP products, thus increasing their profitability. Partners complained about the high training and certification fees of SAP. They however appreciated the free training provided by the company through WebEx. Partners also appreciated the free access they had to the SAP experts who responded to queries either the same day or within a maximum of 48 hours.
Microsoft
Microsoft which won the crown last year came third scoring low on channel-preference parameters. The head of Microsoft CRM and ERP business left the company in July 2012 which was followed by
Survey Demographics Unique votes polled for Software Application category: 191
South 24%
East 9% West 37%
North 30%
Class A 47%
Class C 35% Class B 18%
Region
Type of City
the exit of some regional resources. Partners said that as a result, the company’s focus on the software application business suffered. Although the company appointed people to replace the outgoing managers, that didn’t improve the channel engagement. Partners also expressed their
Non-Partner 16%
Partner 84%
type of reseller
dissatisfaction with Microsoft LARs who they said failed to provide good support and as a result they lost deals to SAP and Salesforce.com. Partners alleged that the company was too focused on Windows 8 and its Office 365 cloud business and in the process ignored the business apps practice. n
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Computer Reseller News
01/06/2013
www.crn.in
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